IDN 90 April 2011

APRIL ‘11 – ISSUE #90

COMMENT: As the smoke clears ........Page 3

PRODUCTS

CH N E R F ORT REP

Page 19 Page 19

Page 6 CATHCART REPORT

Jofama Pages 40-43

Page 24

Page 10

Page 28

Page 11

Page 30

Pages 12-13

JPMS 2011 DIMANCHE 6 & LUNDI 7 FÉVRIER

Lyon - Eurexpo

Show review Pages 14-17

Pages 33-39

NEWS ROOM 4-9,48

Page 33

Page 33

TRADEZONE 44-45

Page 37

Page 39

INDEX 46

•

COMMENT • COMMENT • COMMENT • COMMENT • COMMENT • COMMENT •

As the smoke clears ONDA’S 2010 Motorcycle Business Review of Operations provides an interesting overview of how the market is evolving for the powersports giant, and indeed how the worldwide market is changing for all manufacturers as traditional markets mature and Asia takes off.

Total unit sales of Honda motorcycles, ATVs and personal watercraft totalled 9.6 million in 2010, down 4.7% on the previous year. Compared to 2009, unit sales fell 40.9% to 189,000 in North America, 27.9% to 199,000 in Europe, 18.1% to 190,000 in Japan and 18.7% to 1.43 million in other regions, but rose by 1.4% to 7.6 million in Asia.

Revenue decreased 19.2% to ¥1,140.2bn (E10.04bn), again with only Asia showing a small increase over the year.

The global industry was significantly affected by the economic crisis, with the impact much more severely felt in the developed markets of Europe, Japan and North America, where there were high double-digit declines in sales from 2008 through 2010. On the other hand, the developing economies of Latin America and Asia fared relatively better, recording marginal falls in growth rates.

As the situation stabilises,the smoke is starting to clear and we can begin to see what the future may hold for the powered two-wheeler industry worldwide.

Whereas Europe, Japan and North America accounted for only 6% of Honda’s unit sales in 2010 (against 15% for other regions and 79% for Asia), in terms of value these markets, although significantly down on past years, still accounted for over 26% of the group’s powersports revenues in 2010. This compares with 34% for other regions and 40% for Asia.

Most sales on the Asian market are small mopeds and motorcycles with limited profit on sales or spares, while the premiums on bikes sold in Europe and the USA are relatively large.What this means is that although Honda and the other Japanese OEMs are likely to spend an increasing amount of time and effort servicing the Asian market, the traditional Western and Japanese markets will remain important. The ¥300bn (E2.64bn) in revenues the group still makes in these markets is a lot of money, even for Honda.

Another factor that will support significant parts of the motorcycle industry in the West and Japan is the thriving second-hand market. Most bikes sold there are now very reliable indeed,and there is still a large bike park in circulation

H

compared to even ten years ago and the riders of those bikes will still need to get them serviced, to replace worn-out parts and buy themselves apparel and helmets.

Another trend is the gathering impetus towards eco-bikes and scooters, particularly at the smaller end of the market where industry observers predict the majority of under 50cc (and perhaps also under 125cc) equivalent vehicles will be powered by electric, hybrid and other alternative power sources in as little as 5 years’ time,as motor and power storage technology improvements coincide with ever-increasing oil prices.

Another important trend in mature markets is a decline in leisure motorcycle use, as reflected in the fall in sportsbike sales, and the big increase in commuting.This is where world markets are converging. In developing markets such as China, India and South East Asian countries, motorcycles, scooters and mopeds are also usually essential modes of transportation for their purchasers.

There are exceptions to this – as the middle classes expand in India and China the market for performance machines will grow there – but in general terms a more utilitarian dynamic is emerging and those who can take advantage of this will find themselves in the strongest position. In recent months this has been confirmed to me in a number of conversations with European parts distributors, who are expanding commuter ranges and reducing their lines for larger motorcycles in response to market demand.

Some have criticised the Japanese OEMs for failing to anticipate these changes, with the resulting collapse in sales in the West and Japan, and a knock-on effect across the whole of the industry which was geared to servicing their market model.

But Honda for one is playing the long game, and will soon be offering a very strong range of alternative energy vehicles, as well as a beefed-up range of commuter machines for most pockets. Expect to see fewer model launches at the larger end of the scale but increased availability in mature markets of adapted versions of the cheap but well-built models that have taken developing countries by storm.

a more utilitarian dynamic is emerging

Al Franck International Editor al@dealer-world.com

CONTENTS NEWS Pages 4-9, 48 CATHCART REPORT Pages 10-13

Ducati Diavel launch test: Sympathy for the Devil

SHOWZONE Page 14-17

JPMS 2011 DIMANCHE 6 & LUNDI 7 FÉVRIER

Lyon - Eurexpo

PRODUCTS Pages 19-31 MOTORCYCLE FASHION

Pages 33-39 INDUSTRY EXTRA Page 40-43

TRADEZONE Page 44-45

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INTERNATIONAL DEALER NEWS - APRIL 2011

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NEWS ROOM

Eicma China 2011 N REPORT AMERICA

Motorsport Aftermarket Group (MAG) of Irvine, California, has set up a Japanese subsidiary under Yoshi Kitaura, who will report to Thomas Breed, MAG’s Managing Director of International Sales.

The subsidiary will sell Kuryakyn, Vance & Hines, Performance Machine, Renthal, Progressive Suspension, RSD, and Mustang Seats into the recovering Japanese market.

According to the Business Standard,Victory is preparing to launch on the Indian market in the second half of 2012 with the import of fully assembled units.

If that initial run is successful, the Polaris subsidiary will set up an assembly plant to avoid India’s high import duties.

American Suzuki is recalling 74,000 motorcycles built between 2007 and 2009 due to an electrical fault. The problem affects Burgmans, Hayabusas, V-Storms, GSXR600/750s, Bandits, B-Kings, GSX650Fs, SFV650s, VL800s,VLR1800s and VZ1500s.

Scorpion Exhausts of the UK has appointed TAW Performance of Sonoma, California, as its US distributor.

THE second edition of the Eicma China exhibition will be held at the China National Convention Center in Beijing from 2 to 4 July.

Dealers and distributors are the focus of the 2011 event, whose primary aim is to foster trade relations between industry operators.

The organisers, China-Italy Motorcycle Exhibition, say the first Eicma China in 2010 exceeded all expectations with a total surface area of 23,000 sq.m. and 122 exhibitors.

The show is a collaboration between the Italian motorcycle trade association ANCMA, China Chamber of Commerce of Motorcycle (CCCM) and Genertec International Advertising & Exhibition Co, as well as the Italian and Chinese governments.

The China National Convention

Center in Beijing is one of China’s premier exhibition venues and is situated next to the spectacular Bird’s Nest Stadium, built for the 2008 Olympics.

The organisers say they have a range of solutions to attract participation and to keep down costs, including smaller

stands and turnkey solutions in different sizes that are simple and yet highly competitive.

For further exhibitor details contact Caterina Tartufari and Michela Recchia at: ufficiotecnico@eicma.it http://en.cimeexpo.com www.eicma.it EICMA China 2011 will take place at the China National Convention Center in Beijing

Duo-Drive pillion handle THE German-designed Duo-Drive is a grab handle for pillion passengers on sports and touring bikes which bolts onto the fuel tank using the filler cap bolts, meaning no modification is required to the motorcycle and it can be easily removed when no longer required. Available in aluminium alloy or carbon finish, each fitting kit comes with specifically sized bolts to suit the particular bike brand and model year.

Developed in cooperation with German racer Roland Debschütz, the manufacturer says the handle

improves safety by making the pillion more secure and less likely to shift or slide forward, enabling the rider to concentrate more on the road. www.duo-drive.de

Duo-Drive carbon (left) and aluminium pillion handles

Masini e-scooter GERMAN and EU importer Uwe Kilian says the Masini range of e-scooters are ultra-reliable and have the latest technology. The company’s inspectors carry out quality checks on the scooters at the factory in China, with a second check taking place in Germany before delivery.

There are five models in the Masini range, from the 2KW 45km/h Classico to the 8KW 100km/h Extremo, and all have lithium-iron-phosphate

battery systems with Battery Management System and hi-tech controller technology, a range between recharges of up to 100 km and a unique three-year battery warranty.

Kilian also imports Mavizen electric motorcycles into Germany and can be contacted on kilian@masini.me or Tel: +49 (0)6253 840514 www.masini.me

Zero Motorcycles 2011 ZERO MOTORCYCLES’ 2011 product line reflects the company’s ambitious strategy to remain at the forefront of the global electric motorcycle industry.

It is the only company to offer a complete line-up, and claims to have made major technical improvements, including a complete overhaul of the Zero S and the Zero DS. Every model is now ‘quick-charge’ capable using an

optional upgrade that allows the motorcycles to charge nearly twice as fast as before. In addition, for the first time on an electric motorcycle, riders can now take advantage of J1772 public charging stations by using an optional accessory.

Other changes include a 12.5% power pack capacity increase, upgraded suspension systems, a more Zero XU dual sport electric bike

rugged Z-Force powertrain, more precise charge indicators, new higher performance brakes and industrystandard component features to provide owners with more aftermarket options. Other highlights to the product line include street legal configurations of the dirt bikes and a new maintenance free belt drive for the street and dual sport models.

The 2011 Zero MX uses a motor mounted Z-Force Air Induction System to cool its new and more powerful Agni motor. Designed to ride harder, faster and longer, it represents the most competitive dirt bike that Zero has released to consumers.

The new Zero S street, Zero DS dualsport, Zero X trail and Zero MX off-road models began shipping in March and have a range of up to 40 miles between recharges. Each of the models carries a two year limited warranty.

The company has also unveiled a new version of the Zero X, the XU, which has street legal equipment and a removable power pack, enabling a second to be quickly installed.

The optional quick-charger reduces the charge time to about 72 minutes for a full charge or an hour for a 90% charge. According to Zero, the power pack for this model offers a range of 30 miles and has a lifespan of 32,000 miles.

The Zero XU will be the first Zero motorcycle offered with optional bags.

ZERO MOTORCYCLES Scotts Valley, CA, USA Tel: +1 888 786 9376 sales@zeromotorcycles.com www.zeromotorcycles.com

NEWS ROOM FREN CH REPO RT

Ducati scrambler and scooter?

Ducati General Manager Claudio Domenicali

Didier Ganneau, editor of French motorcycle trade magazine L'Officiel du Cycle, de la Moto et du Quad, takes a look at the major issues currently affecting the industry in his country.

Hello from France IF ITALY is Europe’s scooter paradise, France is its biggest market for true motorcycles, with around 100,000 sold there every year.

It is also the biggest market for mopeds (145,442), ATVs (30,000), Piaggio MP3s (12,000), Can-Am Spyders (800) and licensefree light cars (15,000).

France is also the largest European market not only for Peugeot but also for Yamaha/ MBK, Suzuki, Kawasaki, Harley, KTM, Gas Gas, and even Triumph (outside of Britain).

And the French powered two-wheeler industry is second only to Italy’s on the continent, following the closure of the Honda and Yamaha plants in Catalonia.

Peugeot produces 50,000 scooters a year, MBK a similar number, and though Voxan finally shut last year, Side-Bike, Wakan and Sherco/Scorpa/HRD are alive and well.

There is also a thriving apparel and components manufacturing sector, with makers of helmets (Shark, Roof and GPA…), clothing (Bering, Ixon, Furygan, Segura, Kenny...), lubricants (Motul, Igol, Ipone...) and parts and accessories (Michelin, Devil, Afam, Bagster, Ermax, Beringer, Fournalès, EMC...) all doing well despite the relatively difficult economic circumstances.

I will be writing about PTW-sector developments across France in IDN every three months or so. So until the next time, au revoir!

IN an exclusive interview with Italy’s Motosprint magazine, Ducati Product Director and General Manager Claudio Domenicali revealed that the Italian marque is seriously thinking of developing a scrambler-style motorcycle and a maxiscooter.

Domenicali said that Ducati wants to increase production to 60,000 bikes a year, and to achieve this needs to branch out into other market segments.

He also confirmed that as well as the new plant being built in Thailand to cover the Asian market, the company will build another in Brazil to gain access to the South American market, thus getting around import taxes that restrict sales in these two increasingly important areas.

www.motosprint.it www.ducati.com

Terblanche joins Norton PIERRE Terblanche, Director of Design at Ducati from 1997 to 2007, has joined Norton Motorcycles at Castle Donington in England as Head of Design. The creator of the Multistrada and the Hypermotard has been taken on by Norton owner Stuart Garner to develop a new range of models alongside the existing Commando 961.

“Pierre’s experience of bringing innovative new products to the marketplace will be a vital factor in our development, allowing us to create a range of motorcycles bearing the historic Norton badge that will be unlike anything else in the marketplace,” said Garner. www.nortonmotorcycles.com Pierre Terblanche (left) and Stuart Garner

Renault 4-wheel electric scooter substitute CAR maker Renault has entered the light commuter market with the all-electric Twizy, which is designed to tempt commuters who might otherwise opt for a scooter. At just 1.19m wide and 2.3m long, and with a bikestyle tandem seating position, its footprint is not much bigger than a motorcycle, and Renault claims that, like a two wheeler, tests have shown it can cut commuting time by an average of 25%.

It will go on sale at the end of 2011 at a price of E6,900 inclusive of taxes, similar to a Piaggio MP3, and its energy-efficient status will enable the purchaser to benefit

6

INTERNATIONAL DEALER NEWS - APRIL 2010

from subsidies in most countries.

Renault Twizy customers will lease the battery at a cost of E45 a month inclusive of taxes for an annual distance travelled of 7,500km. The company says running costs will be 15% lower than those of a threewheeled scooter.

The 15kW (20hp) version will require a driving licence, and the 4kW (5hp) version will not in certain European countries.

Thanks to an integrated charger, its cable is compatible with roadside battery charging facilities, and an adapter permits the cable to be plugged into any 220V 10A household

electrical supply. The battery fully charges in three-and-a-half hours. www.renault.com/en/vehicules/renault/pa ges/twizy.aspx

NEWS ROOM

Yamaha 2010 results and 2011 forecast IN 2010 Yamaha Motor Corp. logged a net profit of ¥18.3 billion (E161.5 million), against a loss of ¥216.1bn (E1.9bn) in 2009. Its operating profit reached ¥51.3bn, reversing a ¥62.6bn loss the previous year. Sales came to ¥1.29 trillion (E11.38bn), up 12.2% from ¥1.15 trillion in 2009.

In 2011 Yamaha expects to see a continued demand increase in emerging markets, particularly in

Asia, but also foresees that it will be some time before a full recovery in from major markets such as Europe and North America.

The value of the yen is also expected to remain high and raw material prices will continue to rise, and as a result, Yamaha expects “the business environment to remain challenging.”

As a result, Yamaha will continue its ongoing structural reforms and

aims to reduce business costs by reforming management strategies.

Th e g r o u p f o r e c a s t s t h a t consolidated business results for fiscal 2011 will be as follows: ¥1.35 trillion (E11.91bn) in net sales, an increase of 4.3% on fiscal 2010; ¥53bn in operating income, an increase of 3.3%; ¥55bn in ordinary

income, a decrease of 16.8%; and ¥20bn in net income, an increase of 9.3%.

Shares fell by more than 10% on the Tokyo stock exchange after this announcement, as these forecasts fell short of market expectations. www.yamaha-motor.jp

Faster96 and Tecnomotor sign diagnostics deal FASTER96, the leading Italian distributor of motorcycle parts, accessories and workshop tools, has signed a technical and sales agreement to develop and sell diagnostic tools for motorcycle workshops developed by Tecnomotor.

The products will include electronic diagnostic tools for general use, as well as

8

for tuning and racing, and will integrate software applications which are necessary to program and up-date ECUs distributed by Faster96. The software will be periodically up-dated by Tecnomotor.

Through this agreement Faster96 says it will be offering the best and most technologically advanced

INTERNATIONAL DEALER NEWS - APRIL 2011

equipment of its type in the world.

Tecnomotor has been developing advanced engine and exhaust diagnostic systems and other sensors for truck, automotive and motorcycle workshops for the past 25 years, and is part of the Nexion group of companies.

FASTER96 Calderara di Reno (BO), ITALY Tel: +39 051 726849 E-mail: info@faster96.com www.faster96.com

NEWS ROOM

Honda to offer Akrapovic exhausts CB1000R with Akrapovic cans

AKRAPOVIC exhausts will be available for certain Honda models through official Honda motorcycle dealers in Europe following a deal signed by the two companies.

Honda will be offering Akrapovic systems as ‘Honda Genuine

Accessories’ on the CBR1000RR Fireblade, CBR600RR and CB1000R immediately, and the CB600F Hornet and all-new CBR600F from April. As official Honda Genuine Accessories, they can be serviced at Honda

CBR600RR

dealerships and have a two-year warranty whether purchased with a new Honda motorcycle or as an aftermarket accessory. www.honda-eu.com

French PTW Acumen moves to larger premises fatalities THE French Transport Ministry says deaths fell by 20% for motorcycles and 12% for mopeds in 2010. In 2009 there were 1,144 deaths altogether: in 2010 the figure dropped to 941.

Transport Minister Brice Hortefeux said the decline was due to the government’s hardline approach to all aspects of road safety, including speeding, and that these policies would be expanded in 2011. www.developpementdurable.gouv.fr

ACUMEN Electronics has relocated to larger premises in the town of Andover, Hampshire.

Managing Director David Martin said: “Our warehouse and despatch areas are bigger and more efficient so customers will benefit.And, as we also own the unit next door, future planned expansion is assured.”

With demand for the company’s Acutrac tracker units and Diva portable alarms soaring, the new products are already starting to flow with the launch of a new, mid priced, Acutrac Locator Plus tracker due imminently

and an upgraded Acumen battery charger in the summer.

The Company’s new address and contact details are: ACUMEN ELECTRONICS 6, Towergate Business Park Colebrook Way Andover, Hants, UK SP10 3BB Telephone: +44 (0)1264 359922 info@acumen-electronics.co.uk www.acumen-electronics.co.uk

New German motorcycle brand ZP Moto Zschopau has been created by five motorcycle enthusiasts, among them former employees of MZ, who have decided to make “classic motorcycles in the spirit of the off-road machines of earlier decades with present-day technology that will ensure fun both on and off the road”, according to the company.

A first design sketch by Parisbased designer David Negrello for ZP Moto shows a scrambler look, but with modern watercooled engine. Technical data on the bike and engine has yet to be unveiled.

Production is due to start early 2012 and will be financed by the five partners and others.

Dealer enquiries are welcome. www.zpmoto.de

Thanks to Bike & Business for this information

INTERNATIONAL DEALER NEWS - APRIL 2011

9

W r i t t e n b y A l a n C a t h c a r t - c a t h c a r t @ d e a l e r- w o r l d . c o m

Mahindra eyes Indian motorcycle mass-market (with Italian help...)

THE Indian powered two-wheeler (PTW) market is experiencing stratospheric growth, with over 11 million motorcycles and scooters sold in the sub-continent in 2010, a massive 31% rise on 2009 figures.

As production of the KTM 125 Duke kicks off at the Bajaj Auto plant in Pune, India - first fruits of the joint venture between the Austrian kings of dirt and India’s second-largest motorcycle manufacturer, which now owns 38% of KTM - another Indian company is stepping onto the world stage, this time via MotoGP racing.

In 2011 Bajaj Auto’s neighbouring rival Mahindra Two Wheelers (MTW), also based in Pune, will become the first Indian manufacturer to enter a team in Grand Prix racing, when riders Danny Webb from the UK and Marcel Schrötter from Germany ride for Mahindra Racing in the 125cc two-stroke category’s final season. But this is only a preview for the introduction of the 250cc four-stroke single Moto3 category in 2012, in which Mahindra intends to be present with its own bike designed and developed by its Italian subsidiary, Engines Engineering, in Castenaso, outside Bologna.

MTW is a recently-formed subsidiary of the giant $7.1 billion (E5.1bn) Mumbai-based Mahindra Group, an automotive, IT, aerospace, farm equipment and real estate conglomerate, which is the preferred bidder to take over Korea’s ailing Ssangyong car maker. It has a global workforce of more than 100,000 people, and was set up in 1945.

In August 2008 it expanded into the two-wheeled sector by purchasing an 80% interest in the Kinetic Group,a wellregarded but relatively small Indian scooter manufacturer which had previously acquired the rights to most of the products of the defunct Italian Bologna-based scooter maker Italjet.

Under Mahindra’s ownership sales have

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Mahindra MotoGP MotoGP -- Left Left to to Right: Right: Danny Danny Webb, Webb,Anand Anand Mahindra, Mahindra,ViceViceMahindra Chairman && Managing Managing Director, Director, Mahindra Mahindra Group, Group, Marcel Marcel Schrötter, Schrötter, and and Chairman Alberto Strazzari, Strazzari, CEO, CEO, Engines Engines Engineering Engineering Alberto

mushroomed by a massive 225% in the current Indian fiscal year from April to March, with the company set to manufacture 160,000 scooters and small capacity motorcycles headlined by the 110cc Stallio in the current 12-month period - small beer compared to Bajaj Auto’s 4,000,000 bikes produced during the same time, although with the resources of its multi-national parent behind it, Mahindra has big plans for the future, and its participation in 125GP racing,and in future the Moto3 category, is intended to give it a global presence on two wheels.

However, Mahindra’s prestige 300cc Mojo motorcycle launched on the Indian market last September has yet to reach production - the difficulty of finding local suppliers to furnish components for the India industry’s first modern-spec model over 250cc in capacity (always excepting the venerable pushrod-engined Royal Enfield Bullet) to the required quality being cited as the reason. For this Indo-

INTERNATIONAL DEALER NEWS - APRIL 2011

Italian design is a good deal more sophisticated than anything yet produced in India before the arrival of the Bajaj-built KTM 125 Duke (which will be sold in India as a 200cc model). Indeed, the Mojo was developed in Italy by Engines Engineering/EE, itself a whollyowned Mahindra subsidiary since June 2008. It seems that Mahindra Group management’s strategy on entering the PTW sector just over two years ago entailed purchasing an existing Indian manufacturing operation in Kinetic,then looking to expand its product portfolio beyond the scooters and motorcycles that it already made, by purchasing a European R&D house to ensure a flow of stylish new products to allow it to build volume.

Engines Engineering was founded in 1979 by Alberto Strazzari, who continues to direct it today,and has since functioned as a one-stop R&D facility in developing new models from the ground up for many European and Asian

manufacturers as diverse as Benelli, Beta,Ducati,Gilera,Honda,Yamaha and especially its close neighbour, Malaguti, for which EE also developed and ran a 125GP bike in 2004-6. However results were disappointing,and Malaguti pulled out after three seasons of lack-lustre performance. Mahindra acquired Engines Engineering in 2008, but it was Chinese manufacturer Loncin which Strazzari then enlisted to pay the bills in 2009,before this relationship also folded in the face of dismal results. For 2010, it was the turn of revived Italian scooter brand Lambretta to paint its name on what was the same essential motorcycle as the Malaguti five years earlier, which once again proved slow, and unreliable, so that by August, Lambretta too pulled out. Instead, EE’s owner Mahindra has now picked up its chequebook, but will surely insist that Strazzari and his engineers make a better attempt at delivering the goods this time around.

So, no pressure, then - which makes it interesting to see if Kent and Schrötter have an all-new bike for this final season of Grand Prix two-stroke racing,since the existing one has not proved up to much.

Mahindra is also developing an allnew 250cc four-stroke single by EE, which besides competing at world level in Moto3 from 2012 onwards, will also be available for customer purchase around the world as the category takes off as an entry-level class at National level.Furthermore,according to a source within Mahindra, it’s planned that the company’s Moto3 design will form the basis of developing road racing within India.“With the completion of the Delhi circuit for the Formula 1 race there this October, we will have two world-class tracks in the country [the other existing one is in Chennai, and more will surely follow,” he says. “We plan to develop a Formula India version of the Moto3 bike, which at least to begin with will be built in Italy, but in due course also a race replica streetbike, to be built in Pune.”

CATHCART REPORT

Harley-Davidson boosts Indian operations HARLEY_DAVIDSON has targeted India as one of its key growth export markets, and besides its recently announced plans to commence assembly of two of its Sportster models at a new purpose-built factory outside Delhi fro CKD/complete knockeddown kits produced in its US plants, reliable sources in India as well as in Italy insist that the Motor Company is developing an all-new sub-800cc V-twin platform (thought in fact to be 750cc) for a range of models to be manufactured in India, most likely employing engines supplied by Milwaukee, assembled by an Indian workforce into cycle parts sourced in India.

This will enable Harley to follow the strategy adopted by KTM in developing the 125 Duke in conjunction with partner Bajaj, which in building the bike at its Pune plant is offering European quality at Asian prices to KTM’s worldwide dealer network. This would enable Harley not only to circumvent the ban on imports of bikes under 800cc to the world’s second largest motorcycle market, but also provide its US dealers with the affordable entry-level product they’ve been asking for ever since Harley management shut down Buell in October 2009, depriving them of the Buell Blast single which formerly served that purpose.

Such a model is likely to be a hit in other countries, too.

The booming Indian motorcycle market’s massive potential has attracted the interest of several Western manufacturers, as the country’s middle class expands in size and prosperity. The import of CBU/complete built up motorcycles was formerly banned as a protective measure for the local industry, but under pressure from Harley-Davidson

H-D CEO Matt Levatich: "This investment will allow us to improve our market responsiveness and production flexibility”

The Iron 883 is one or two entry level Harley models on sale in India

the US government dropped its ban on the import of mango fruit grown in India, in return for which its Indian counterpart partially raised the barrier on motorcycle imports. Yes, really!

This fruit-for-bikes tradeoff means that since December 2007 so-called Superbikes can be imported into India that were completely manufactured in Milwaukee, or Bologna, or Japan, but only if they have an engine bigger than 800cc and are Euro3 compliant, in return for which they can bypass Indian homologation rules, albeit against an eye-wateringly steep set of import duties and local taxes totalling 103.39%. This is reduced by more than 80% if the motorcycle is assembled in India from CKD/complete knockeddown kits, even if these were entirely manufactured abroad although even in that case the 800cc barrier remains. Only if a motorcycle built and sold in India has a demonstrable majority of home-sourced components to qualify as a locally-built product, can it measure less than 800cc in capacity.

Yamaha was first off the mark to address this new opportunity, bringing in shipments of the R1 and MT-01 that same month, before being joined by its three Japanese rivals, and Ducati, with Aprilia arriving this year. Almost 1,000 over-800cc bikes were sold in India in the April 2009-March

2010 fiscal year - a tiny drop in a home market where more than 10 million bikes and scooters were sold in the same period, although it’s expected this will rise by 20% for the current year ending in March.

But with the Indian economy growing at over 8% annually, and 50% of the country’s 1.2 billion population below 35 years of age, there’s a huge potential customer audience in a country where motorcycles are a significant part of the social fabric.

Almost inevitably, given the cool image attached to the brand, owning a Harley-Davidson is the dream of millions of Indians, and the Motor Company’s Milwaukee management has responded to this opportunity in decisive fashion, establishing HarleyDavidson India as a wholly-owned subsidiary in August 2009, with the first of its five Indian dealerships so far opening in July 2010, with three more planned for 2011. Harley currently offers 12 models in its Indian market line-up, and sold about 220 bikes there in the second six months of 2010, all of them subject to those hefty import duties. That means that Harley's entry-level model, its Sportster SuperLow 883, costs 550,000 rupees or the equivalent of about $12,000, almost double its US-market price tag in a country where the average per

capita income is about $1,000 a year, according to the World Bank.

Harley management has already taken steps to address this problem, by constructing its own factory at Bawal, a small town in Haryana state about 100km/60mi southwest of Delhi. This 70,000sq.ft facility will initially be used for the assembly of just two models from CKD component kits supplied by its US plants - the SuperLow and Iron 883 Sportsters, as the most price-sensitive in the Hog India lineup.

India will become the second country in which Harley-Davidson has CKD assembly operations outside the U.S., after Brazil where the Motor Company opened a factory in 1999.

Production in India will begin very shortly, with the plant fully operational by June. "CKD assembly operations in India are a natural next step for HarleyDavidson as we build our brand presence around the world," said Harley-Davidson Motor Company President & CEO Matt Levatich.

"This investment will allow us to improve our market responsiveness and production flexibility while reducing the tariff burden, which we expect will drive growth by making our bikes more accessible to India’s consumers.”

H-D India’s ten other models will continue to be imported as CBU fully built-up products for the time being, but given the substantial floor area of the Haryana factory, it’s inevitable that other models will be assembled there in due course, spreading the tax saving benefits further at the point of sale.

For Harley-Davidson’s investment in its assembly operation at Haryana has been described as “a part of the tens of millions of dollars [of investment] that we are making in India,” by Rod Copes, the Motor Company’s Senior VP of International Sales, Marketing and Business Development, who has also been reported as confirming that Harley would consider manufacturing motorcycles in countries other than the USA for those markets, as a step beyond assembling imported parts into completed bikes. “But it would take a while before we got to the volume and understanding of >>>

INTERNATIONAL DEALER NEWS - APRIL 2011

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CATHCART REPORT <<<

what it would take to do that,” Copes is reported as saying. “We are going to grow faster internationally, though.”

Unconfirmed sources in Europe and India insist that HarleyDavidson is already taking steps to prepare for that moment, by developing an all-new 750cc V-twin platform for a range of models to be built from the ground up in India. The surprise is that, to do this, it’s understood that while development of this bike’s all-new engine and transmission package is being carried out in Milwaukee, the overall design and styling including the chassis - has been entrusted to an outside source, Engines Engineering in Bologna, Italy, rather than to Harley’s own Product R&D operation in Milwaukee, and especially not the styling department headed up by the legendary Willie G. Davidson.

Engines Engineering is a wholly owned R&D subsidiary of Indian conglomerate Mahindra’s Two Wheeler division [see previous article], and if it is indeed true that it’s been chosen to develop an entry-level product for HarleyDavidson, it must certainly be because of its experience of working for an Indian owner in designing products for that company’s home market.

However, given that it’s understood that the sub-800cc models to be built in India in Harley’s own factory - and a 70,000sq.ft facility seems excessively large for a mere assembly operation turning a few hundred or even a few thousand CKD kits into complete motorcycles each year - will be sent to Harley dealers around the world as entry-level products (just like the Bajaj-built KTM 125 Duke), Milwaukee management must have great confidence in EE boss Alberto Strazzari’s ability to come up with the goods.

No date has been revealed when production of the Indian-built Harleys may commence, though it’s unlikely to be earlier than the 2013 model year. But in addressing the huge untapped potential in the Indian market represented by the gap between the domestic 220 cc machines and the 800cc-plus imported bikes, Harley-Davidson is likely to come up trumps, with its Indian operation making a significant contribution to a positive turnaround for the Motor Company’s balance sheet.

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Ducati Diavel launch test: Sympathy for the Devil OW to enter the American cruiser market?

That’s a conundrum that’s puzzled Ducati’s management for more than four decades, ever since the Italian sportbike manufacturer’s failed attempt back in 1963 to produce a Harley-style cruiser aimed at American customers via the abortive 1260cc V4 Apollo prototype, which produced more power and especially torque than the road tyres of the day could handle.

How does a company with an unparalleled recent history of success in World Superbike and MotoGP racing, grab a foothold in the biggest single segment of the largest motorcycle market in the Western world, while still staying true to its sporting heritage and competition credentials? At the stage that 48% of all the 357,691 streetbikes sold in the USA in 2010 were cruisers, that’s too big a number for even the world’s most illustrious sportbike brand to ignore especially as the concept has been successfully exported around the world. Hence the reason why Ducati has gone over to the Dark Side in the eyes of many dedicated ducatisti, and produced the Diavel powercruiser, which means ‘Devil’ in the distinctive Bolognese dialect.

For, almost half a century on from the Apollo, Ducati’s 15strong Diavel development team led by Giulio Malagoli have solved that riddle by creating the radical new model launched at the Milan Show last November, and now in dealer showrooms around the world, complete with low 770mm/30.3in seat, a stretched 1590mm/62.6in wheelbase, and a fat 240-section rear tyre, all straight out of any cruiser catalogue. Yet the accusation by many before they’ve even sat on it that in building the Diavel, Ducati has betrayed its performance bike brand values, is dispelled within the first five minutes you spend aboard this extremely different-looking, totally unique-riding, high-performance Supercruiser that’s indeed a kind of Custom-class Superbike from the 13-time SBK World champions. Nobody else could have done this, and nobody probably ever will. It’s a true Ducati - just not one of a kind we’ve ever seen before.

The stock Diavel carries a E16,990 price tag in Italy scaling in at 210kg (E3,000 less but three kilos more than

H

INTERNATIONAL DEALER NEWS - APRIL 2011

the Diavel Carbon in either all-black or red-themed versions, complete with carbon fibre bodywork and specially machined, contrast cut, forged Marchesini wheels), while producing 127.5Nm of torque from the 1198cc desmo V-twin motor, an adapted version of the same engine as in last year’s factory Superbikes, that results in a torque-toweight ratio of 1.65:1. Compare this to the 115Nm/292kg equivalent-capacity and only slightly more expensive V-Rod Muscle Harley’s 2.54:1 ratio, or the more torquey but also 500cc bigger and especially hugely heavier and 40% more costly 166.8Nm/290kg Yamaha V-Max’s 1.74:1, and you can understand how Ducati claims the Diavel will accelerate from zero to 100kph/62mph in 2.6 secs. - faster than its own 1198R Superbike, making it almost for sure the fastest accelerating volume production motorcycle in the world today.

And I soon found when trying to emulate that time off any set of traffic lights along Spain’s southern Costa del Sol coastline at Ducati’s sun-kissed press launch, that the Diavel’s light-action oil-bath slipper clutch delivers a smooth takeoff, aided by that stretched wheelbase and balanced 50/50 weight bias which combine to counter the front wheel lifting as the wide, specially-developed 240/45-17 Pirelli Diablo Rosso II on its fat 8.0in rim rear tyre digs in and drives on everyday asphalt, as you leave high-performance supercars trailing in your wake, let alone anything with half their number of wheels.

But don’t get the idea the Diavel is strictly a straight-line package, which is reluctant to change direction anytime soon, like most American powercruisers fitted with raked-out steering geometry and that design statement of a rear tyre, which then if you insist on cranking them over in a turn, suddenly fall on their side into the apex as you reach the shoulder of the flat-profile rear rubber, not aided by what’s usually an extremely narrow-section front tyre. This is a Ducati, after all, so not only does it pick up speed fast, but Malagoli’s men took it for granted that it should also handle well in turns with an élan that’s unmatched by anything else in the cruiser category.

Yet,starting from a clean computer screen three years ago, Bartholomeus Janssen Groesbeek - better known as Bart,the Dutch creator of the current Monster family, and Ducati’s senior in-house designer who joined them in 2002 from Yamaha’s creative division GK Design, which of course created the V-Max - has endowed the Diavel with uniquely muscular styling in keeping with the powercruiser theme. US fusion custom specialist Roland Sands acted as a consultant on the Diavel project, after being commissioned by Ducati North America three years ago to create his own take on how a desmo V-twin Custom should look, via his acclaimed Ultramotard.

In spite of the low seat height, the Diavel isn’t a feetforward motorcycle, though - the compact riding position is more Monster than Hog - with a maximum 41º designed-in lean angle round a 75mph/110kph turn, and Pirelli’s rounded MotoGP-type profile giving great grip as you hustle the Ducati along the highway that local Spanish streetracers call El Camino del Cielo - the road to the sky. I’ve waited twelve years since this fabulous switchback stretch of tarmac was carved out of the side of a mountain to link Marbella on the coast with Ronda up high, to ride a bike like the Diavel

CATHCART REPORT along it, climbing from sea level to more than 1000m/3200ft in elevation in just 48km/30miles via a series of sweeping curves interspersed with the occasional hairpin. After doing so, I’m convinced that no other motorcycle would have got me up or down the side of the mountain so fast, and with so much satisfaction.

That’s partly due to the Diavel employing the same revamped version of Ducati’s liquid-cooled 1198cc Testastretta Evoluzione eight-valve Superbike motor as fitted to the bestselling Multistrada introduced a year ago, with service intervals extended to 15,000 miles/24,000km. That’s been retuned via revised cylinder head porting combined with radical adjustment of the cam timing, for that extra big 127.5Nm hit of torque peaking at 8000 revs, and now delivers an extra 12 bhp, thanks to a larger airbox and revised exhaust system, with 162 bhp on tap at 9500 rpm.

As on the Multistrada, the desmo Vtwin’s versatility has been expanded still further via a comparable array of electronic rider aids, with eightposition DTC/Ducati Traction Control, and a choice of three different electronic riding modes accessible via the indicator cancellation switch on the left handlebar, against the Multistrada’s four. Sport delivers the full 162bhp, but with a sharper response to the ride-by-wire throttle map, and a level three default position for the DTC (which you’re free to override anytime, with level eight giving most intervention, and level one the least).Touring again offers 162bhp but a smoother, more progressive delivery, and level four DTC, while Urban has just 100bhp on tap, and level five DTC. Malagoli’s men have left in just enough engine braking still dialled in via the slipper clutch settings to aid the Brembo brake package slow the bike from speed. This fabulous setup is worthy of a Superbike, with twin 320mm floating front discs gripped by Monobloc radial calipers, but the added reassurance of Bosch ABS as standard front and rear, means that however hard you squeeze, and even if you also use the large 265mm rear disc with twin-pot caliper hard, as is customary among the cruiser cult, you won’t lock anything up. Add in that long wheelbase and the low seat, and the result was great stability even stopping the Diavel from upwards of 120kph/75mph into a downhill hairpin returning to the coast from Ronda.

It’s also a new benchmark for cruiser-class handling, and that’s in spite of steering geometry that’s rangier than on anything yet to leave the Bologna assembly lines.

This would actually make what was

“This is a motorcycle that’s completely unlike anything that’s been made before, and you gotta try it to believe it.”

designed as a powercruiser into quite a handy weekend tourer, especially with the easy-access 18-click remote preload adjustment for the fully adjustable Sachs rear shock complete with progressive-rate link, whose horizontal location makes the low seat height possible, without sacrificing any of the 120mm of rear wheel travel.

Much more desirable is the full streetlegal Termignoni carbon-can exhaust system,which is true eye candy even without altering performance much, while a necessity for taller riders will be the Roadster seat giving 20mm more legroom, a Euro 250 option that really should be free at the point of sale, since otherwise the riding position is non-adjustable. I’m 5’11”/1.83m tall, and the low stock seat height meant my legs got pretty cramped during a day spent wedged in place aboard a bike you sit very much within rather than on, and I couldn’t move my legs enough to stick my toes on the footrests, hence the destruction of a pair of Kushitani-san’s toe sliders cranking the Diavel on its side through the fast sweepers en route to Ronda.

But that’s not an issue when you select Urban riding mode for a spot of chilled out boulevarding aboard the Diavel to your local café or club, which is a bit like driving your Porsche Cayenne Turbo to the country club. If you have one. I couldn’t envisage using the Urban mode anywhere else except plonking round town at low speeds or in the rain - since engine performance is really minimised, and the TC too invasive. It’s as if Ducati replaced the Diavel’s Testastretta Superbike motor with an air-cooled 1100 desmodue lump out of the Hypermotard!

But the devil is in the detail on the Diavel, and not only in terms of the literally awesome performance package it delivers, but also the optimum fit and finish of the whole bike, including its numerous design

touches which prospective owners will relish. Like the clever fold-out passenger footrests and retractable grab handle behind the seat, which except in use don’t spoil The Look. Or the brushed aluminium radiator shrouds,cast aluminium mirrors (which don’t vibrate and are very effective), steel 17-litre fuel tank, etc. - Ducati is justly proud that what you see is what you get in terms of materials, and there are almost no plastic parts. Or the LED running lights set horizontally across the single headlamp, matched by the incredibly bright LED turn signals and tail-lights which are practically invisible when not illuminated. Or the sodistinctive single-sided aluminium licence-plate mount with integrated LED which doubles as a rear mudguard, while matching the cast aluminium single-sided swingarm it’s mounted to. Or the trademark trellis frame made from large diameter steel tubing with two lateral die-cast aluminium sections that flow into the rear techno-polymer subframe; Brembo’s new integral brake and clutch master-cylinders custom designed for the Diavel complete with milled reservoir tops; the weapon-like

trigger-catch that slides down to cover the starter button when activating the kill-switch; the keyless Harley-type electronic security system actuated by a remote sender you keep in your pocket, which communicates with the bike within a distance of two metres and also, after parking up, you can actuate an electronic lock on the steering simply by applying full steering lock, and pressing the ignition-off button a second time. The list goes on and on, for Ducati has made sure that what for the company is very much a flagship model in a new segment for it, while showcasing the latest technology is also tailored to entice the older, more affluent customers in the premium cruiser sector, without at the same time straying too far away from its traditional sportbike clientele.

It’s a difficult trick to pull off, but after riding the Diavel nobody will be able to say Ducati didn’t give it their best shot. And Ducati dealers absolutely need to ensure they have a Diavel test bike available to get the message over. This is a motorcycle that’s completely unlike anything that’s been made before, and you gotta try it to believe it.

Photos: Milagro

INTERNATIONAL DEALER NEWS - APRIL 2011

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HE industry-only JPMS motorcycle, scooter and quad show in Lyon, on February 6 and 7, attracted 9,183 visitors according to the organisers, as well as 211 journalists from all over the world. There were a total of 212 exhibitors representing 950 brands.

These figures for the ninth annual event in 2011 compare with 9,072 visitors, 750 brands and 220 stands in 2010, which itself saw a 12.5% increase in visitors on 2009.This is an impressive performance at a time when the European motorcycle industry faces continuing retrenchment and uncertainty, and confirms the ever-increasing importance of the French market and the show itself in the international industry’s calendar. New registrations fell by only 7% in France last year, far less than in most other Western European countries, and market sentiment at the show was noticeably more positive than at recent shows in Italy, Germany and the UK. “JPMS enables exhibitors not just to improve visibility and image,” said chief organiser Stéphane Clair. “It is also a place where they do really good business in a 100% industry environment, which for many is the main attraction.”

The exhibitor base is also changing, with the 2011 event seeing more OEMs than usual, eager to introduce their products, meet existing dealers and recruit new ones. BMW, KTM, Betamotor and Norton were all present for the first time, alongside distributors of a range of new scooters, quads and custom bikes such as Headbanger Motorcycles.

An increasingly important component of these shows is the electric scooter sector, and JPMS was no exception here with a whole section devoted to these, including several never before seen in France, with 200 visitors able to test-ride some of these on an indoor track.

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RST: This apparel brand from Britain’s Moto-Direct attracted considerable interest on its first visit to JPMS. Targeted at sports and touring riders, RST is feature-rich but at a budget price given the specification levels and benefits from an extensive visibility programme including race support. www.rst-moto.com

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INTERNATIONAL DEALER NEWS - APRIL 2011

The organisers say that one trend was the return of colour in both apparel and accessories, with black and grey less in evidence than in the immediate past, replaced by blue pastels, flashy greens, bright reds and all sorts of loud graphic combinations. Also in evidence was the continued popularity of classic styles in boots, jackets, gloves, helmets and even motorcycles and scooters.

As last year, a highlight of the show was the presentation of JPMS Products of the Year, with eight products elected by the jury from a list of more than 150. Winners were: Safety – Bering wireless airbag gilet (which also won the attendeeawarded Product of the Year award) Green – Codever off-road and green sports organisation Innovation – Technoglobe Easy Clean workshop roller Women – Helston’s Celia leather jacket Urban – Lazer Monaco lightweight flip-up helmet Sports – Gaerne GP1 racing boot Off-Road – Airoh Aviator lightweight MX helmet Professional – Go 2 Rent motorcycle rentals

For information on the show’s 2012 dates and programme when available, see www.jpms.fr

LS2 HELMETS: Based at a 33,000 sq.m. site in Jiangmen, southern China, and employing more than 1,800 employees, the company has been expanding on the European market from a logistics base near Barcelona. The much expanded 2011 collection includes racing, touring and sporttouring full-face models, flip-ups, demi-jets, jets, and MX models for adults and children. www.ls2helmets.com

LIGHTECH: Distributed in France by Comex, Lightech makes technologically advanced motorcycle performance parts and accessories.

The LighTech catalogue contains over 7,000 Ergal products that are manufactured in seven different colours, over 400 titanium products and a host of other accessories. LighTech has more than 1,500 authorised dealers in Italy and a growing number in France, with most areas covered. www.lightech.it

SHOW ZONE

SHAD: The Spanish company showcased its new Shad Sport Rack, SH48 top case and Shad Style comfort seats at JPMS this year. The SH48 comes with a wide range of decorative covers and unique comfort and stability features. www.shad.es

BARRACUDA: Represented in France by Concept Moto Racing, the latest product from the Italian styling parts company is the Elab universal mirror, with bold lines and a body milled from billet aluminium. Designed principally for naked models, they are available in black and chrome versions. www.barracudamoto.com

BERINGER: Under its new owners the company continues to offer a world-beating range of braking systems and parts for performance motorcycles and scooters. Manufacturing now takes place at a new site in France with expanded design capabilities, the latest production technologies and an improved service to customers. www.beringer-brakes.com

MECASYSTEM: This French distributor has an extensive parts and accessories range and four special programmes covering protection products, off-road and quad, general parts and rally and adventure products. www.mecasystem.fr

AKRAPOVIC: The exhaust specialist has new racing and street legal slip-on systems for the Kawasaki Z1000SX, Z 750 and ZX-10R, slip-ons for the Yamaha X-Max 250 and X-City 250, and Evolution and racing exhausts for the Honda CRF450R. www.akrapovic.com

MAROLOTEST: The foremost French supplier of workshop equipment had a number of staff on hand to demonstrate its range of equipment, which includes pneumatic and hydraulic lifts, ramps, jacks, clamps, tyre changers, wheel balancers, workshop furniture, compressors, cranes, presses, maintenance and handling equipment, drainage equipment, tank cleaning, ultrasound tanks, gas exhaust venting equipment, test benches, diagnostic equipment and tools. www.marolotest.com

ERMK: Set up in 2005, this importer of Putoline lubricants and fluids also specialises in environmentally friendly workshop products including Bio-Circle tanks. The company says Putolineâ&#x20AC;&#x2122;s Technomoto range of 4-stroke motorcycle oils have revolutionary additives that make them amongst the most advanced in the world. www.ermk.fr, www.putoline.com

FASTER96: The Italian distributor, which is seeking to build up its business in France, recently signed an agreement with Tecnomotor to develop a range of diagnosis tools, including some for Dynojet products. Amongst many other brands, the company distributes Battery Tender, Powerbronze, Surflex, Team Metisse, Pro-Carbon, Pro-Bolt, Performance Friction Brakes, Goodridge and Power Commander. www.faster96.com INTERNATIONAL DEALER NEWS - APRIL 2011

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SHOW ZONE

ABM: With new conversions for the Yamaha FZ 8, Honda CBR 1000 RR 2010 and BMW S 1000 RR, amongst others, the German styling parts specialist is also offering new tail raising and lowering kits, crash pads, S Grip CNC-milled grips, Scio fluid reservoirs and Tria fork adjusters. www.ab-m.de

PARTS EUROPE: The company’s 19,000 sq.m. stateof-the-art warehouse at Konz in Germany is now fully functional with over 50 brands now shipping, including the company’s own Icon, Moose Racing and Thor brands. New brands for 2011 include Dynojet tuning tools, Muc-Off cleaning products and Vance & Hines exhaust systems. www.partseurope.eu

GAERNE: The new GP1 racing boot has been well received and joins one of the widest ranges of motorcycle boots on the market, with 5 other racing models, 9 off-road, 3 trial, 9 touring (including two for women) and 3 general use riding/leisure models. www.gaerne.com

ERMAX: New products include sport screens, plate holders and indicator hole covers for the 2011 Z1000SX, and flip up screens for the R1200GS and 1200 Multistrada. The company also has a number of fairing, screen and undertray options for the 2011 Speed Triple. www.ermax.fr NEXXPRO: Latest models from the Portuguese helmet maker include the extended XR1R full-face range, now available in carbon, Union Jack, Glam, Neon and Café Racer styles. The company’s new Hugo Boss HB.01 helmet uses the most exclusive materials and craftsmanship to offer a highly aesthetic design with top level protection. www.nexx-helmets.com

ROOF: This manufacturer of stylish and technologically advanced helmets unveiled its limited edition Boxer V8 Black Shadow flip-up with distinctive lines and Venturi-effect ventilation system. Otherwise, the 2011 range includes new colour and graphic versions of the popular Boxer V8, Fever and Joker demi-jets and RO10 Suzuka full-face. www.roof.fr

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AVON TYRES: The company is holding its own in France and elsewhere in Europe in a market that has shrunk considerably, according to Avon Motorcycle Tyre Sales Manager Graham Matcham. The French sales team of Joel Jacquet, Beatrice Fandard, Gerard Rigaut and Monique Jacquet with Matcham second left, in front of Fred Duban’s custom build ‘Proto-Slug’. www.avon-tyres.co.uk

GPA: With its subsidiary brands, this French helmet manufacturer covers most bases in the urban helmet market. Top-of-the-range GPA Design has 11 models made from hand-crafted leather and the most expensive materials, midrange GPA offers full-face, flip-up, off-road, demijet and jet models while the entry-level G.Pax brand covers helmets, eyewear, accessories and rainwear. www.gpafrance.com

SIFAM: This distributor offers Athena, Bosch, Champion, Dunlop, Duro, Esjot, Fabbri, Izumi, Kappa, Koyo, Kyoto, Mach, Marving, Osram, Quick, Regina, Supersprox, Vesrah and Yuasa products to the French market, amongst much else, alongside its own brand Kyoto parts and accessories and S-Line apparel.

The group has 2,600 clients in France and a growing dealer base in other European countries. www.sifam.fr

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INTERNATIONAL DEALER NEWS - APRIL 2011

SHOW ZONE

SPADA: UK distribution group Feridax is expanding its own-brand Spada clothing and accessories range into France. Group Sales Director Steve Clifford (right) told IDN the response at JPMS had been positive, and Frenchbased agent Nigel Porter (left) was actively signing up sales networks and recruiting dealers. www.spadaclothing.co.uk

PROJECT: The entry-level Smarty is claimed to be the most compact jet helmet in its class and comes in nine colours, while the new PJ Evolution range has a Pinlock-ready extended and shaped visor, and a unique ventilation system with patented directional control. www.projectforsafety.it

AXO: New MX items on offer include the 2011 Pistol and Apple jerseys, Nickel pant and Padlock glove. Road helmets available this year include the Clapper and Flip flip-ups, Goblin and Stealth 2 full-faces and Underground and Polis jets. www.axosport.com KAPPA: The French market is the second most important for this Italian luggage and accessories manufacturer, with an extensive network of dealers across the country. The new Tanky system fits an increasing range of Kappa tankbags to an increasing range of popular bike models, with a universal system available soon. www.kappamoto.com

BIHR: Now majority-owned by the Belgian MoteoAlcopa group, the French distributor has introduced a number of new brands to its already extensive range in 2011 including innovative JETT off-road boots from Italy and vibration-absorbing X-Trig triple clamps for MX bikes. www.bihr.eu

SCORPION SPORTS: The company’s proprietary helmet features, which include Airfit, Everclear, Low Noise Design, Antifog and Kwikwick, are designed to offer exceptional comfort, visibility and safety. New models include the lightwight EXO 1000 Air full-face and EXO 300 jet. www.scorpionsports.eu

DAVIDA: The new D4Vi9A range on display at JPMS combines tradition and style, and includes 45 Racer leather gloves with Kevlar thread and bonded nylon liner, as well as the 75 JPV1 fighterstyle helmet with bubble-shaped polycarbonate visor secured with an elastic headband. Above, Davida’s Laura and Janet Peter. www.davida.co.uk

JPMS 2011 DIMANCHE 6 & LUNDI 7 FÉVRIER

Lyon - Eurexpo

DELLORTO: Marketing Manager Matteo Mangiacavalli came to JPMS to launch the company’s new DO Design apparel in France, with the company now official sportswear supplier for the WSBK Kawasaki Racing Team. In its more traditional line of business, Dellorto has also introduced new High-End, Easy Fuel Injection and IAFM electronic injection systems. www.dellorto.it

MOTOEVASION: New products from this distributor include the Alpinestars ranges of boots, protectors and neck support, and the Answer range of off-road apparel and helmets from America. www.motoevasion.fr INTERNATIONAL DEALER NEWS - APRIL 2011

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Spark Evo II full-titanium system silencer for Ducatis THE Italian-made Evo II silencer for Ducati 999s and 749s from Spark Exhaust Technology has had a makeover after nine successful years. The new version is an exclusive full-titanium system with carbon heat shield, TIG hand-welded and customisable with the owner’s name by laser etching.

Spark exhausts use top quality materials and manufacturing processes, the company says, with the ultimate style, design and finish. A wide range of products in both homologated and racing versions are available for highpowered bikes, in particular Ducati models.

Spark exports its products throughout the world and they are available in the USA through Motowheels of Rancho Cordova, California, and in Australia through Carbon Imports & Accessories of Sydney, NSW.

Barnett clutch kit for Multistrada and Diavel

SPARK BY VECCHI Curtatone (MN), ITALY Tel: +39 0376 349388 E-mail: info@spark.it www.spark.it

BARNETT’S range of clutches for Ducati models has been extended with a new clutch plate kit for the Multistrada 1200 and Diavel.

The kit features segmented Kevlar friction plates which the company says provide a smoother, more consistent engagement and longer clutch life. Also included in the kit are durable tempered steel drive plates. As with all Barnett clutches, the U.S.-made kit is completely compatible with motorcycle specific synthetic oil.

BARNETT TOOL AND ENGINEERING Ventura, CA, USA Tel: +1 805 642 9435 E-mail|: info@barnettclutches.com www.barnettclutches.com

Sport Rack from SHAD AN innovative system to transform the pillion seat of a sports bike into a luggage rack has been introduced by Spanish luggage specialist SHAD. After removal of the pillion seat, the Sport Rack enables top cases to be installed enabling the sportsbike to be used for touring.

SHAD says Sport Rack is an easy-to-use accessory, and is very easily fitted to the bike. The ability to mount the top case close to the bike’s centre of gravity also enhances stability, according to the company.

Already available for the Kawasaki Z750 and Z1000 (2007-2010), availability for other models will be rolled out throughout 2011.

SHAD Mollet Del Valles, Barcelona, SPAIN Tel: +34 935 795 866 E-mail: info@shad.es www.shad.es

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INTERNATIONAL DEALER NEWS - APRIL 2011

PRODUCT NEWS

Yamaha SR 500 D-Track JENS vom Brauck and Kedo have taken an everyday Yamaha SR 500 and created a stylish new special, the D-Track.

Kedo, a Hamburg-based SR and XT tuning and parts specialists, provided insider knowledge, the hot SR motor (up to50bhp) with a Mikuni round-slide carb, the Harley style sportster tank, the serious looking swing-arm and Jens vom Brauck did the rest.

They junked 25 kilos of assorted old iron and

plastic bits and replaced them with some stainless steel, alloy and sculpted composite materials that the designer makes himself.

“An SR 500 has got so much potential and working with Kedo building the D-Track I think we’ve brought it out” says vom Brauck. “They’ve got some trick parts and we’ve developed some new ones that will soon be available in their catalogue. Customers will be able to buy most of the parts for this special.”

KEDO Hamburg, GERMANY Tel: +49 171 523 1084 E-mail: daniel@kedo.com www.kedo.com

PRODUCT NEWS

SM Pro Platinum rims for MX

CENTRAL Wheel Components says its new SM Pro Platinum rims are the world’s strongest and lightest aftermarket M/X rim.

Following 18 months in testing and development, the rims are made from a specially formulated high grade 7050 series aluminium and are 1.5% harder and 150g lighter than Excel A60 rims, the company says.

SM Pro Platinum rims are available in Matte Black, Silver, Gold and Red in 21”, 19” and 18”, and can be fitted to OEM and aftermarket hubs.

CENTRAL WHEEL COMPONENTS Coleshill, Birmingham, UK Tel: 01675 462264 E-mail: info@central-wheel.co.uk www.central-wheel.co.uk

Drylube sprockets from PBR THE wide PBR rear sprockets range for street and competition bikes has been extended with the new DL (Drylube) line, developed with the assistance of

Drylube street sprocket

2010 Moto2 World Champion Toni Elias. The main feature is a special lubricating treatment to increase fluency, duration and performance, according to the company.

Made from Ergal, they have a special highresistance surface treatment to reduce the risk of breakage, with grooves on the teeth and lightening holes.They are available for BMW Superstock, Ducati Superbike and for Moto2 models.

An off-road version is available for 2011 European and Japanese cross and enduro models, with a mudfree groove.

Drylube off-road sprocket

PBR SPROCKETS Osteria Grande (BO), ITALY Tel: (+39) 051 946746 E-mail: info@pbr.it www.pbr.it

Vicma adjustable racing levers NEW from Vicma, these adjustable racing levers are CNC machined from 6061-T6 grade aluminium and manufactured to precise tolerances. Vicma racing levers are span adjustable to six positions allowing the rider ideal feel and response for greater periods of time on track or road, alleviating the effects of brake fade. The lever stem is articulated to allow them to fold and prevent damage if the bike is dropped.

Available for a vast range of motorcycles, Vicma adjustable racing clutch and brake levers are available in Stealth Black only.

Thanks to UK distributors Wemoto (www.wemoto.com) for this information.

INDUSTRIAS VICMA Totana, Murcia, SPAIN Tel: +34 968 42 47 52 E-mail: info@vicma.es www.vicma.es INTERNATIONAL DEALER NEWS - APRIL 2011

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PRODUCT NEWS

K-MaxX copper cylinder head gaskets THESE high-quality cylinder head gaskets made from copper are reusable several times and have exact fitment precision as well as high temperature and pressure

stability, according to K-MaxX, which says they are particularly recommended for engine tuning or replacement.

K-MaxX says it will adjust the bore diameter or the gasket to specific requirements such as oversize pistons or big bore kits without surcharge and within two weeks on request.

Already available for the Honda CBX 1000, they are also being rolled out for the Honda CB 900 F Bol d’Or, Kawasaki Z 900 / Z1000

and GpZ 1100, Suzuki GS 1000 and GSX 1100 as well as for the Hayabusa.

K-MAXX MOVING TECHNOLOGY Recklinghausen, GERMANY Tel.: +49 (0)2361 373725 E-mail: info@k-maxx.org www.k-maxx.org

Goldwing products from Küryakyn NEW cruiser aftermarket accessories from Kuryakyn include this heel shifter extension for Honda GL1800s which moves the heel shift peg back 1in or more, allowing more room between the toe and heel shifter.

Fitments are for all 2001-10 GL1800s with Küryakyn Driver Floorboard or Heel-Toe Shifter Kit. Kuryakyn’s new Fork Brace Gen 2 features built in dust covers as well as a wider base for a cleaner transition to the fender, with fitment to all 2001-10 GL1800s except Airbag models.

MAG EUROPE Denton, Manchester, UK Tel: +44 (0)161 337 43 90 E-mail: sales@mageurope.eu www.mageurope.eu

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INTERNATIONAL DEALER NEWS - APRIL 2011

Goldwing fork brace

Heel shifter extension

PRODUCT NEWS

R&G Racing Speed Triple protection

TCP parts for FZ8 and Fazer8

R&G RACING has released a range of 13 protection and styling products for the updated 2011 Triumph Speed Triple.

Aero Crash Protectors are available in two separate fitments behind the radiator and below the centre of the frame spars.

For the exposed 1050cc engine, R&G offers easyfit and hard-wearing engine case covers that bolt on top of the standard cases and engine case sliders and attaching to the bottom of the existing cases without adversely affecting ground clearance.

Stone and debris protection is offered by the aluminium radiator guard, oil cooler guard and Shocktube, which encloses the rear shock, as well as fork protectors.

Spindle Sliders protect the suspension, swingarm and braking components, while exhaust protectors cover the underseat cans and Bar End Sliders help to

protect the levers and tank.

The R&G Tail Tidy, crafted from aluminium and black powder coated, replaces the standard numberplate hanger and light to create a much sharper appearance at the rear, and Frame Plugs protect and cover the holes where the swingarm is mounted.

TCP AERODYNAMICS has added these TĂ&#x153;V homologated parts to its wide range of products for Yamaha models.

The hugger fits both FZ8 and Fazer8 with or without ABS, the lower fairing is for the Fazer8 and there are also FZ8 radiator panels.

TCP hugger (above) and TCP parts are lower fairing (below) made from thermo-formed ABS/PC and are available in all original colours.

The mounting system is designed specifically for the relevant model.

Exhaust protector R&G RACING Alton, Hampshire, UK Tel: +44 (0)1420 89007 E-mail: info@rg-racing.com www.rg-racing.com

TCP AERODYNAMICS Viladecans, Barcelona, SPAIN Tel: +34 93 647 50 40 E-mail: info@tcpsa.com ww.tcpsa.com

Radiator and oil cooler cover

2011 Speed Triple with R&G protection

PRODUCT NEWS

KTM 350 4T kit from Ufo Plast THIS new plastic kit for the 2011 KTM 350 4T includes front and rear mudguards, radiator cover, air filter cover, side panels, fork covers and number-plate holder. Apart from traditional KTM orange, Ufo Plast also offers the kit in black and white, all made from injection moulded polypropylene.

UFO PLAST Bientina (PI), ITALY Tel: +39 0587 488012 E-mail: info@ufoplast.it www.ufoplast.it

Surflex Ducati 1098 anti-hopping clutch

K-Drive Universal 154XC saddlebags

SURFLEX says its anti-hopping clutch is for the most demanding 1098 riders, and is based on the same products Surflex supplies to the highest level championship racers.

VARTEX has expanded its range of K-Drive saddlebags with these Universal 154XC saddlebags, made from waterproof Iparex and with a capacity of 46 litres per set.

Like other K-Drive bags, these bags are reinforced at all critical points, and can be supplied with or without the lockable clicksystem, or used in combination with the Easy Brackets system.

Easy Brackets are for motorcycles with sissybars on which K-Drive saddlebag holders cannot be mounted.The example here is a Triumph Thunderbird with genuine sissybar and a 154XC saddlebag on Easy Brackets.

The unit is composed of nine clutch discs covered with special carbon friction material, eight C70 steel disks with different thicknesses, a bell, a disc pusher, inner with anti-hopping device, load modulation spring made of special steel, fastening screws and special washer-plates.

The bell, the inner and the disc pusher are made from Ergal on digital CNC machining centres, with hard anodic oxidation, making them more resistant to wear and more supple in use.

SURFLEX Tradate (VA), ITALY Tel. 0331-811795 E-mail: surflex@iol.it www.surflex.it

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INTERNATIONAL DEALER NEWS - APRIL 2011

To provide the dealers more up-to-date information about K-Drive products, Vartex has created a website, accessible only to dealers. On this site are all necessary details about K-Drive motorcycle luggage, prices in all major currencies and discount details, images of all bags and transport and shipping costs. Soon, there will also be information on whether a product is on stock or not.

VARTEX Gent, BELGIUM Tel: +32 (0)9 265 02 18 E-mail: info@vartex.be www.vartex.be www.k-drive.com

PRODUCT NEWS

Tiger luggage and accessories SW-MOTECH and Bags-Connection have brought out a number of new accessories for the Triumph Tiger 800 XC. These include various sizes of TraX Evo Alu Boxes, Alu-Rack, Quick-Lock Evo side carrier, Quick-Lock GPS holder, Quick-Lock Evo tankring, Quick-Lock Evo tankbag GS, mirror extension, handlebar riser, handguard kit, Hawk Light and Hawk mounting kit.

A centre-stand, crashbar, engine guard and chain

guard are also in preparation and will be available shortly.

SW-MOTECH Rauschenberg, GERMANY Tel: +49 (0)6425 816800 info@sw-motech.com www.sw-motech.com

PRODUCT NEWS

CTEK XS 0.8 battery charger CTEK’s XS 0.8 is a new patented 0.8A 12V battery charger with a six-stage charging process. Features to note include an extended five pulse per second desulphation stage to fully restore battery capacity, analysis stage to quickly identify whether the battery is capable of holding a charge or whether the battery needs replacing,10-day float ensuring maximum charge level for in season usage with patented pulse maintenance to maximise battery life during extended storage, and a practical and easy to understand display which allows the complete charging process to be followed. The XS 0.8 can revive batteries from as low as 2v.

CTEK says it is ideal for motorcycle batteries, which, due to their seasonal and sometimes irregular usage, are particularly

prone to self discharge. Multiple ‘parasitic loads’ such as alarms or tracking devices can further drain the battery, making effective battery protection and maintenance essential. The unique multistage charging characteristics of the XS 0.8 ensure that any battery will be charged to its maximum potential without risk of drying out or damaging the battery, according to the company.

CTEK SWEDEN Vikmanshyttan, SWEDEN Tel: +46 (0)225 351 80 E-mail: info@ctek.se www.ctek.se

Arrow titanium exhaust for Beta RR enduros FOR Beta RR 400/450/520 2010-11 enduro variants a titanium silencer and a collector kit are now available from Arrow. Both the silencer and the collector kit can be fitted with original components or together to create a full titanium exhaust.

The 75089TK titanium silencer has a diamond shape and is fixed to the tail section using two carbon brackets. A removable dB-killer is fitted to the endpipe, providing noise damping and the endcap is made from carbon fibre.

The 72088PD titanium collector kit is designed to provide a substantial increase in power while keeping noise as low as possible thanks to the design of the pipe and of the other components.

The full kit of collector and silencer meets Italian Motorcycling Federation and International Motorcycling Federation noise requirements.

ARROW SPECIAL PARTS San Giustino (PG), ITALY Tel: +39 0758 61811 E-mail: info@arrow.it www.arrow.it INTERNATIONAL DEALER NEWS - APRIL 2011

27

PRODUCT NEWS

MEFO off-road Seat bags from GIVI mousse inserts MEFO’s championship-winning mousse tyre inserts are now available for a wider than ever range of MX and enduro fitments.

The company says its Germandeveloped and manufactured technology changes the offroad experience as tyres will no longer go flat.

After success in the Dakar Rally in South America and a number of World Cup titles in youth cross in 2010, MEFO’s consumer range now spans a range of applications from 12 to 21 inches.

Included in the delivery are the mousse rubber ring as well as mounting gel and rubber gloves.

MEFO SPORT Roethlein, GERMANY Tel: +49 (0)9723 91910 E-mail: info@mefo.de www.mefo.de

THE 2011 GIVI catalogue has three T472 new seat bags, the T485, part of the sports XSTREAM range, the T472 tunnel/seat bag for scooters and the T477, a classic roll and seat bag. Both the latter belong to the SILVER range, the largest family of GIVI soft bags.

The T485 is made of EVA Laminated Cordura 1000 and is designed for sports bikes, nakeds and T485 sport-tourers, and has good aerodynamic characteristics. This bag has a lateral compartment enabling the standard waterproof internal bag to be removed. It has a practical 17litre volume and two zipped side compartments where small objects can be placed, while T477 vintage-look mesh allows other luggage to be used. It is 220x350x 260mm and has a rain cover, waterproof zipper and elastic strap fastening.

The T472 is made of polyester 1680D and Lorica and has padding reinforcements. It can be placed both behind and in front of the rider on a bike, as well as in a scooter’s

tunnel. Capacity is 18-litres with a large top compartment and three pockets on the two sides and on top, as well as several internal compartments. Dimensions are 220x270x300mm and it comes with a rain cover, waterproof zipper, reflective parts, shoulder strap and elastic strap fastening.

The T477 has a 33 litre capacity and a top opening and is fixed to the seat/frame by means of Velcro flaps and elastic straps, as well as fastening rings.A top handle and a shoulder strap allow it to be carried, and it has a number of useful pockets.

Dimensions are 300x300x 470mm, with a standard rain cover, waterproof zipper, reflective parts and shoulder strap.

GIVI Flero (BS), ITALY Tel: +39 030 3581253 E-mail: info@givi.it www.givi.it

PRODUCT NEWS

Z1000 styling kit GERMAN parts and accessories specialist Fechter Drive has a new styling kit for the Kawasaki Z1000 2010, which includes Shark Factory carbon EG/BE exhaust, Ermax windscreen, Bodystyle TÜV-approved front spoiler, rear wheel cover and seat hump.

Other parts included are a Protech Edition licence plate holder, two XRC 12 aluminium mirrors, two RC10 aluminium indicators and two aluminium grips in anodised silver.

The ABE-certified Titax brake and clutch levers are 6-times adjustable, and the DPM crash pads come in black.

FECHTER DRIVE Weilheim/Teck, GERMANY Tel: +49 07023 9523 0 E-mail: info@fechter.de www.fechter.de

Pinasco carburetor kit for LML Star 4T AFTER the success of the EU-approved Symphony silencer for the LML Star 4T, Pinasco has released a new Dellorto 21/21 carburetor kit completely interchangeable with the original Keihin 15/15 carburetor.

The choice of Dellorto is down to its ease of installation and use, Pinasco says, as well as the wide availability of spare parts. The carburetor has an optimal setting, but can be modified by the customer as required.

The Pinasco Carburetor Kit for LML Star 4T does not require the replacement of the original intake manifold. A specific intake which merges with LML’s standard one is included in the kit.

The kit keeps the originality of the vehicle’s

original air-box, but the special sponge filter improves performance. The filter is included in the kit, but it is also sold as a spare part.

PINASCO / BETTELLA Limena (PD), ITALY Tel: +39 0497 67976 E-mail: info@bettella.com www.pinasco.com

Wunderlich ERGO Screen for BMW F650 and 800 GS THE new Xtreme ERGO Screen shield for BMW F650/800GS two-cylinder models from accessories specialist Wunderlich is 440 millimetres high and sits midway between the BMW original and the previous ERGO Screen.

The new model gives maximum protection from the wind with a small size of screen, and gives the

rider an optimal view over the front wheel, according to the company.

The six-millimetre-thick screen is made of petrol-resistant Lexan plastic and provides a clear, turbulence-free airflow up to the highest speeds, reducing helmet vibration and protecting hands and arms.

The screen’s lower end has dynamic tint transition, and the bike’s protruding controls integrate well with the overall design.

The Xtreme ERGO Screen is available in transparent and smoky grey and comes with a complete fitting kit and TÜV certification.

WUNDERLICH Sinzig, GERMANY Tel: +49 (0)2642 9798 0 E-mail: wunderlich@wunderlich.de www.wunderlich.de INTERNATIONAL DEALER NEWS - APRIL 2011

29

PRODUCT NEWS

Barracuda Z750R style accessories FOR the 2011 Kawasaki Z750R Barracuda has introduced a new suite of accessories available individually or as a kit.

The model-specific Aerosport windshield is made of translucent dark smoked plexiglass

Crash protectors

License plate holder

and comes complete with mounting brackets, requiring no modifications for installation.

The aluminium license plate holder has a steel frame while the rear hugger is made of black ABS, as is the engine spoiler which

Engine spoiler Rear hugger

comes equipped with mounting kit and steel brackets, also requiring no modifications for installation.

Crash protectors are made from anodised aluminium with a black PVC head, complete with everything needed for easy installation.

Universal accessories include Freccia indicators, X-Version mirrors, License plate LED light and risers.

BARRACUDA Florence, ITALY Tel: +39 055 412 746 info@barracudamoto.it www.barracudamoto.it

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INTERNATIONAL DEALER NEWS - APRIL 2011

PRODUCT NEWS

Ermax parts for K1200/1300 and Speed Triple AEROMAX screens have won world championships in Super Sport, GP125, Moto2 and MotoGP, and one of the latest applications is for BMW K1200/1300S 2005-11 models This high quality endurance product is claimed to give a 3 to 4 km/h increase in speed over the stock screen because of its aerodynamic qualities, a fitting kit is included and it is available in 16 colours or in an iridium version at supplementary cost.

Ermax products for the 2011 Triumph Speed Triple include this nose fairing with screen in thermoformed

Speed Triple screen and fairing

ABS, with screen double shape and frontal air intake, available in basic rough and painted versions.

Also available for is an undertray in thermoformed ABS, with license plate support in black anodised aluminium, with rear light and with indicators.This is delivered either in rough black or varnished paint versions, fitting kit and instructions included.

Speed Triple underbelly and licence plate holder

ERMAX Roquefort La Bedoule, FRANCE Tel: (33) 04 42 73 67 91 E-mail: accueil@ermax.fr www.ermax.fr

AĂŠromax screen for K1200/1300

INTERNATIONAL DEALER NEWS - APRIL 2011

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MOTORCYCLE FASHION

Vintage range from Premier THE 2011 Vintage from Premier Helmets is a fashionable open face helmet with the latest safety features and classic graphics.

The Vintage shell is made of a tricomposite mix with Dyneema, carbon and aramidic fibres, giving both strength and lightness. The internal shell is in EPS, moulded with differentiated densities to offer the best shock absorption characteristics in an impact.

It has an easy-to-use internal sun visor between the internal and external shells, the removable and washable inner liner is made from anti-

Vintage HE9

Vintage V0

Vintage DLIT

ISSN 1476-8747

APRIL 2011

™

allergic Sanitized fabric, while the chinstrap has a micrometric quick release buckle.

Vintage is ECE 22-05 homologated, and apart from the wide range of graphic designs, also comes in an exclusive Carbon version.

PREMIER HELMETS Gallicano (LU), ITALY Tel: +39 0583 730310 E-mail: info@premier.it www.premier.it

Vintage UK Flag

Vintage Carbon

Vintage Anniversary

Forcefield introduces new children’s back protectors THE Flyer and Kadet are CEcertified back protectors constructed using Nitrex – a unique high-tech triangular shock absorbing material combined with dense and lightweight layers of foam which disperse energy upon impact.

Designed to be soft, flexible, breathable and comfortable whilst still providing maximum impact protection, it also provides Repeat Performance Technology (RPT) to ensure that even after multiple impacts there is no loss of protective performance.

Fully adjustable shoulder straps and double waist adjustment ensure a correct fit for different body shapes, and they are fully CE approved to EN1621-2 2003 (Level 1) & EN340:2003.

The Kadet’s 25cm length is shorter than the Flyer’s 30cm.

Kadet

Flyer

DAVIES ODELL Rushden, Northants, UK Tel: +44 (0)1933 410 818 info@forcefieldperformance.com www.forcefieldperformance.com

Alpinestars Jet Road GoreTex glove THE Jet Road is a full length waterproof glove featuring a storm gauntlet for outstanding weather protection and a carbon fibre knuckle and reinforced leather/nylon chassis give it excellent safety performance, the company says.

It has leather and nylon outshell construction, a GoreTex breathable, waterproof membrane, leather palm construction with synthetic suede reinforcements for extra abrasion resistance in critical areas and strategically placed leather reinforcement on the sides.

Protection features include

carbon fibre knuckles, 4mm EVA pads on the thumb, reinforced landing zone on the palm area, high finger bridge to prevent finger separation and leather twisting around the fingers in the event of an accident, and reflective piping to enhance rider visibility.

Comfort features include an accordion stretch flex insert over the thumb, improved insulation, MicroVelcro wrist closure strap, water resistant zippered cuff closure and storm gauntlet designed to fit over jackets’ sleeves to augment the gloves’ waterproofing performance.

ALPINESTARS Asolo (TV), ITALY Tel: +39 0423 5286 alpinestars@alpinestars.com www.alpinestars.com

MOTORCYCLE FASHION - APRIL 2011

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MOTORCYCLE FASHION

Project Café Racer THE Café Racer classic jet range from Italian open-face helmet specialist Project has received a makeover for 2011 with new graphics, new linings in microfibre and leather-effect fabric, and compatibility with the innovative extra-length Supervisor visor.

Supervisor is an extended shaped visor with a patented ventilation system and directional control of airflow, with internal anti-fog Pinlock visor compatability. The result, says Project, is optimum visibility in all weather conditions and air protection comparable to that of a fullface helmet.

Apart from Supervisor, other

available external visor styles are Long Visor and fighter-style Top Gun, as well as visorless Classic.

The ECE 22-05 homologated helmets are available in a wide

Café Racer external visors - left to right: Long Visor, Classic, Top Gun, and Supervisor

range of sizes, have anodised aluminium and nylon visor attachment discs, removable and washable breathable lining, and come in nine separate classic graphic and colour styles.

Touratech Compañero four-season touring suit TOURATECH founder Herbert Schwarz, who has been riding motorcycles all over the planet for more than thirty years, has been following the evolution of textile riding apparel with interest for a number of years.With his active participation, the company has now developed the Compañero, a touring suit that it says marks a new chapter in the evolution of textile motorcycling clothing. The innovative Compañero combines the benefits of a sporty summer suit with the comfort of an outer weatherproof membrane.

Touratech teamed up with Bavarian motorcycle apparel manufacturer Stadler to develop the new suit, with requirements jointly defined. A major condition was that it would allow maximum ventilation for physical

A detachable back pouch carries the laminate jacket

exertion at high temperatures. On the other hand, it needed to be completely wind and waterproof in adverse conditions with excellent passive safety.

The centrepiece of the Compañero is an airy summer suit. Cordura AFT is used on the front and back of the jacket and the legs of the trousers to The innovative Compañero is designed to give true four-season performance

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MOTORCYCLE FASHION - APRIL 2011

ensure air flow over a wide area, and the most vulnerable areas are reinforced with a layer of Cordura 2000. Fully equipped with CEapproved protectors, it also has large reflective panels and a zip to link jacket and trousers.

There are two large outer pockets on the front, mobile phone pocket on the upper arm, several capacious inner pockets and a detachable back pocket which carries the laminate jacket.

The wind and waterproof laminate suit is the second layer of the Compañero, and is used in colder weather or rain. Touratech has used a fully breathable Pro Shell three-layer laminate from W. L. Gore for this garment, which has an inner lining, climate membrane and tough outer layer bonded into one fabric. This means it is not too bulky, doesn’t bulge, and always fits snugly, according to Touratech.

Unlike some other touring suits where the waterproof membrane is on the inside and the outer layers subsequently soak up water, there is no waterlogging problem and the summer suit keeps an air cushion inside that acts as a thermal lining. An additional insulating layer such as fleece underwear is only needed in extremely cold weather. In wintry conditions, a storm collar comes into its own, and the jacket and trousers of the membrane suit can also be zipped together. Also, ventilation panels under the arms and closable

PROJECT Marcignago (PV), ITALY Tel: +39 0382 921772 info@projectforsafety.it www.projectforsafety.it Touratech founder Herbert Schwartz modelling the Compañero summer suit

ventilation zips provide cooling if required.

Touratech also says the waterproof outer suit can be used on its own for leisure and outdoor use, with an optionally available hood instead of the detachable storm collar.

Both garments also have exceptional adjustability, including arm width, cuffs, waist, and chest.

TOURATECH Niedereschach, GERMANY Tel: +49 (0)7728 92790, E-mail: info@touratech.com www.touratech.com

MOTORCYCLE FASHION

Flare WP jacket from Spyke THIS touring/off-road waterproof jacket. has an outer made from 600D high- strength polyester with Teflon treatment, a fixed poly-mesh lining and a waterproof and breathable fixed interior membrane.

Features include a corduroy inside collar, removable interior thermal padding in polyester and polyamide with breathable 3D net zones, removable CE approved knee and elbow protectors, a pocket for a CE approved 14-1145 soft back protector, stretch fabric flex zones on shoulders and sides, four waterproof front pockets and four internal pockets.

Adjustments include a Velcro collar and wrist closure, Velcro adjustable waist, adjustable bottom circumference with zip, gussets and buttons, and sleeve adjustment to prevent billowing.

Flare WP has reflective zones on front, sleeves and back, and a stretch device for joining jacket and trousers, as well as a zip fastening system. It comes in men’s and women’s versions and sizes.

Flare Man

Flare Lady

SPYKE Bassano del Grappa (VI), ITALY Tel: +39 0424 513 052 E-mail: info@spyke.it www.spyke.it

Sidi Fusion Air boot

THE Fusion Air, available in black only, is a mid-level sport boot with features including ankle protection, full calf protection and shock absorbing heel cup, in addition to Sidi’s classic sport boot features.

It has a perforated microfibre outer, perforated Teflon-treated nylon lining, rear calf protection panel, replaceable nylon toe scuff pad and internal inner and outer ankle protective caps.

Other features include a composite inner sole, removable arch support, double stitching in all high stress areas, an elastic panel adjacent to the entry zipper, nylon shin deflector plate, zipper and Velcro closure system, dual compound sole and DuPont polymer toe gearshift pad.

SIDI SPORT Maser (TV), ITALY Tel: +39 0423 9241 sidisport@sidisport.com www.sidisport.com

MOTORCYCLE FASHION - APRIL 2011

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MOTORCYCLE FASHION

CGM 102 Grid THIS value helmet has stainless steel ventilation grills on both back and sides that can be opened and closed, giving air access to the Air Stream ventilation system, with internal channels to provide optimum airflow.

It has removable, anti-allergic and anti-bacterial linings, and is ECE 22-05 homologated, has anti-scratch visors, visor quick release and anti-scratch paint treatment.

CGMITALIA Gricignano di Aversa (CE), ITALY Tel: +39 081 813 1743 E-Mail: info@cgmitalia.net www.cgmitalia.net

Macna Twin Shell weatherproof jacket system FOR those who value maximum protection against the elements, the Twin Shell system in the new Chameleon jacket is the ultimate, according to Macna.

Chameleon is a comfortable leather core jacket with a detachable thermo liner and arm air vents. It has SAS-TEC protection at shoulder and elbow and is back protector ready.

The outer waterproof shell is made from Durylon and R-Tech, with a laminated Raintex-DL membrane lining, giving protection more normally associated with a top level mountaineering jacket. The laminated construction protects any of the layers from soaking up water and ensures

breathability at all times, the company says.

Use of both jackets together offers exceptional protection from the weather, and depending on conditions, the leather core jacket can be worn with or without the

Macna Chameleon Twin Shell jacket

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MOTORCYCLE FASHION - APRIL 2011

removable lining for a truly flexible allweather clothing system.

SPLASH DESIGN / MACNA Veghel, NETHERLANDS Tel: +31 (0)413 389089 E-mail: info@macna.nl www.macna.com

Chameleon has a leather core jacket and an outer waterproof shell with breathable membrane

MOTORCYCLE FASHION

Flower from Germas THIS women’s jacket has a special waist cut, soft collar, wind and watertight, breathable Reissa membrane and removable protectors. The outer material is polyester Germadura 600 D. Features include Temperfoam on the back, four vents, two outer and two inner pockets, and a mobile phone pocket. It also has a detachable thermal lining and hip adjustment, mesh inner lining in 100% Polyester, and a

long and a short connecting zipper.

It comes in sizes from 36 to 48 and is available in black/white, black/red and black/green.

GERMAS Schwabach-Wolkersdorf, GERMANY Tel: +49 (0)911 635 008 E-mail: info@germas.de www.germas.de

Forma Ice boot

CLOSE collaboration between Forma technicians and the brand’s riders on the International Superbike and Endurance circuits led to the development of the new Ice boot.

Forma says the end result is a real mix of innovation and technology. Ice features Forma’s exclusive Flex Control System, providing excellent flex and avoiding unnatural ankle movements.

The new replaceable reinforced plastic heel cup in nylon fibre offers high levels of impact and slide protection, and the internal reinforcements in polyurethane, the injection moulded plastic shaped protections and the plastics on the upper, gear change, ankle and toe complete the protective

aspects of the boot.

The upper is in microfibre and features Air Mesh lining, while the stainless steel metallic finish vented slider is extremely lightweight, highly resistant and easily interchangeable.

The new Air Intake System also encourages rapid air circulation and disposal, according to Forma.

The boot features a zip and velcro closure while fit can be further personalised by the rear pump ratchet closure in addition to the lightly elasticised one-time snap front fastening strap.

Other features include nylon midsole in TPU, double-density antislip and anti-oil rubber sole and an anti-bacterial replaceable footbed. The latter’s Air Pump System offers a simple ventilation system that pumps air from a central position to the entire insole.

Ice is CE approved and is also available in the Ice Flow version, which features a vented microfibre upper for extra air circulation. It is available in white, black, red and blue, while Ice Flow is available in white and black.

SDE MOTORSPORTS / FORMA Altivole (TV), ITALY Tel: +39 0423 915 335 mauro@formaboots.com www.formaboots.com MOTORCYCLE FASHION - APRIL 2011

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MOTORCYCLE FASHION

Falco leather jackets and gloves 775-JK Novo leather jacket has an airvented fully-removable and washable thermal lining, and removable CE

protectors on shoulders, elbows and back.

Other features include vented P.U.

775-JK Novo leather jacket

Elmo I-CP helmet

shoulders and elbows, rear aerodynamic support, P.U. replaceable knee sliders, rear reflective inserts and it is available in black/white and black.

The 648-JK Venus women’s leather jacket has similar features to the Novo and is available in the same colours.

Both Novo and Venus jackets have a zip for connection to matching pants.

The 2011 collection includes 777GL Novo, 329-GL Rain-Tech and 648-GL Venus gloves which are made from leather with High-Tex waterproof lining. All have P.U. knuckle reinforcement, Velcro adaptive fit stripe and palm gel grip inserts.

777-GL Novo gloves

GIANNI FALCO Caselle di Altivole (TV),ITALY Tel:+39 0423 915272 E-mail:info@giannifalco.com www.giannifalco.com

of the shell, retention is by double D dual-loop, and the visor has an innovative mechanism and ultra light aluminum guide.

Sizes are XS – XL and the helmet comes in a matt black cardboard box with magnetic closure and retractable handle.

THE Italia Independent I-CP jet is made in Italy by Elmo Helmets, has a carbon shell and weighs 750g with an elegant minimal design and gloss or matt transparent carbon finish.

The tuxedo black liner is removable, washable, antistatic, thermo-regulating and reflective material is used for the border trim and neck roll.

A luminescent Italia Independent logo is printed on a velvet label and on the back

ELMO HELMETS Alba (CN), ITALY Tel: +39 0173 361370 elena@elmohelmets.com www.elmohelmets.com

Hebo Thar and Kalahari dual sport jacket and trousers HEBO has a new range of dual sport/adventure riding apparel for 2011, designed to offer this burgeoning sector practicality, comfort and protection in the hottest Southern European climates.

The Thar jacket and Kalahari trousers have a Gore-Tex membrane and a detachable thermal lining, while the Air Plus System reduces heat saturation and creates an internal cooling system. The Active Fit system gives maximum adaptability by tightening and loosening different parts of the torso, arms and legs.

The Thar jacket is made from ballistic nylon fabric, has many pockets both inside and outside and comes with a belt and zip trouser connector.

Features include CE EN1621 protectors on shoulders and elbows, stretch fabric on back and a

38

waterproof rear pocket. Sizes are S – 2XL and colours are black and khaki.

Kalahari trousers are also made from ballistic nylon, with CE EN1621 protectors on knees and hips, a jacket connecting zip, an elastic gusset, and are available in black, sizes S – 4XL. The 2011 Thar jacket, along with Namib and Atacama, have many of the features of the top-of-the-range dualsport Gobi Pro, but at a reduced cost.

MESBO PARTS Fornells De La Selva, Girona, SPAIN Tel: +34 972 476 440 E-mail: export@hebo-line.com www.hebo.com www.mesboparts.com

MOTORCYCLE FASHION - APRIL 2011

MOTORCYCLE FASHION

Marushin M409 flip-up NEW for 2011, the ECE R-22.05 approved M409 flip-up is the successor to the company’s M401.

Features include a fibreglass shell and integrated sun visor, and graphic versions will be available later in the year.

MARUSHIN Ober-Mörlen, GERMANY Tel: +49 (0)6002 910 391 info@marushin.de www.marushin.de

Tucano Urbano Urbis T and Urbana T scooter apparel Urbana T Lady

THE Urbis T is an urban jacket designed for use all year round, according toTucano Urbano, with a breathable and waterproof outer shell in antiabrasion fabric, Aero 3D thermal lining, taped seams and a detachable inner fleece waistcoast which can be worn as a separate garment.

It has nine pockets of varying sizes, removable CE approved elbow and shoulder armour, a microfibre pocket for eyewear, loop on collar for mobile earpiece and a reflective safety band The Urbana Lady T jacket is the women’s equivalent, with a female cut

and the same features.

Matching Urbis T trousers have a waterproof and breathable outer shell in anti-abrasion fabric, detachable padded lining, taped seams, a side zip with waterproof protective flap, reflective safety band and removable CE-rated knee protection.

TUCANO URBANO Peschiera Borromeo (MI), ITALY Tel: +39 0255 305203 tucanourbano@tucanourbano.it www.tucanourbano.com

Urbis T jacket

Urbis T trousers

INDUSTRY EXTRA

Swedish apparel manufacturer Jofama has been growing solidly across Northern Europe in recent years. IDN spoke to International Sales Manager Anders Gunnarsson and UK Sales Manager John Lagerway at the INTERMOT expo in Cologne last year, and corresponded with the head of motorcycle apparel operations at the company, Peter Eriksson, to find out how it is consolidating its position on existing markets and preparing the ground for future expansion

e u q i n u g n i h t Some … d d o t i b e l t t and a li

Interviews and words by Al Franck - al@dealer-world.com OFAMA was founded in 1926 by Niss Oskar Jonsson, and was initially called JOFA, an abbreviated form of Jonssons Factories. In 1973, the company, which made both sport equipment and leather garments, was separated into two entities. Volvo bought the sport division and kept the name JOFA, which is still a worldwide brand for hockey and other sports equipment. Mr Jonsson kept the leather apparel division and re-named it JOFAMA (Jonssons Factories Malung), and sold it on to the current owners in 1989, Fredrik Mellgren, Jan Elfstrom and Peter Eriksson, now respectively President, head of Fashion and head of Motorcycle and Snowmobile operations at the company.

Halvarssons started as a producer of leather goods in 1946, initially with the Swedish army as the main customer. In the 1970s the company started to make products for the motorcycle market, and Jofama acquired it in 1989.

Lindstrands was established in 1891 as a local manufacturer of shoes, and branched out into motorcycle boots in the 1970s. A decade later it was also producing MX and Enduro products,and the brand was acquired in 1996.

Jofama’s head office is located in Malung, a town located 350 km north west of Stockholm, which has been a centre of the Swedish leather industry for several centuries. Some 25 staff are employed there, with three others at its Norwegian office in Kongsvinger.

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INTERNATIONAL DEALER NEWS - APRIL 2011

Other than these, Jofama has 20 sales representatives and showrooms in a number of Northern European countries.The subsidiary in the UK, for example, has two sales representatives for the motorcycling sector and one for fashion.

“We produce mid to mid-high price technological multi-weather clothing, and have licences for much of the technical fabric and advanced technology that go into our apparel and accessories,” says Gunnarson.

“Our main difference is that we offer clothing that will handle big extremes in climate. In Sweden in Spring it can be –5 in the morning and +20 at lunchtime, and you need something special to cope with this.” n terms of brand positioning, Jofama is the motorcycle entry level product line and the fashion brand, while the Halvarssons range covers the most technical clothing, as well as the company’s classic black leather and snowmobile apparel ranges.

Lindstrands has the most aggressive designs, and covers the sportier, off-road, and adventure end of the market. “Other off-road clothing producers tend to go for simplicity,” says Lagerway. “Not us – Lindstrands has plenty of the latest technology options for the off-road sector.”

Jofama claims to be one of Scandinavia’s largest and oldest manufacturers of leather apparel. All design and development work is carried out at the HQ in Malung where the company has three full-time designers, with outside designers called in from time to time to collaborate on given projects There is also a 1,500 sq.m. warehouse at Malung from where the company supplies goods to all its dealers across Europe. In Sweden orders made on the

I

company’s secure online system before 12.00 are delivered the next day, and in the rest of Europe between two and four days. Annual turnover is approximately E15 million. ofama products are sold in Sweden, Norway, Finland, Denmark, Iceland, the United Kingdom, Netherlands, Poland, Russia, Estonia, Latvia, Lithuania, the Czech Republic, Italy, Spain, Ireland and Belgium, and the motorcycle department has a long history of producing hi-tech garments for the Swedish, Norwegian, British and Czech police and military.

“We supply a wide range of products and cover a large area of needs,” says Eriksson. “We do good numbers of gloves,classic leather does well and we are seeing an increase in sales of our off-road-oriented products. Not just for the classic off-road, muddy stuff, but also for those off-road styles used on Tarmac.”

According to Eriksson, one of the company’s main strengths is its long tradition of producing fullycertified products.“We launched our first CE-approved (Cambridge standard) leather product in 1997 and the first CE- approved textile product in 2000. In 2006 we launched our Safety textile jacket and pants, which were developed together with certain UK police forces to fulfill their requirements for protective apparel. This was the first commercial textile product to reach EN13595 Level 2. After testing lots of existing fabrics on the market we came up with our own HI-ART textile, which enabled us to reach the performance levels stipulated by the standard.”

This fabric is now used in all Jofama’s textile and leather products, usually to reinforce exposed areas to give a significant increase in abrasion performance.

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INDUSTRY EXTRA

Jofama Odeon

Halvarssons Beryl

By staying close to the market we pick up ideas on how to improve our products and service “We are bringing our long experience of producing certified products into our normal products while selecting the best combinations of materials and stitching designs. Our main focus is to make our products as protective as possible for each price level.” or Jofama, quality of product is the ultimate goal.

The company philosophy is that every detail matters: every material, every seam in every item.

Everything is chosen with care and is included for a reason.

“We use test riders and we ride ourselves,” says Eriksson. “This means we know what the right feel, fit and look should be.A more scientific approach is taken when it comes to the vital quality and safety tests, which are performed by our suppliers and by independent accredited test institutes.”

He says the company’s efforts to produce safetytested clothing and equipment have taken Jofama to the forefront in terms of motorcycle safety and CE marking, which is confirmed by the fact that both the British police and military and the Czech police have recently chosen to use the company’s products.

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“We have also been involved in developing some of the materials and manufacturing techniques used in our clothing,” says Eriksson. “Quite simply, we were dissatisfied with what was available on the market.

With over one hundred years’ experience, our craftsmanship is beyond compare and we have very firm opinions about what we want and what is required.” ofama, Halvarssons and Lindstrands apparel uses a number of advanced fabrics and technologies to climate-proof and protect the rider.

Dryway and Dryway+ technical membranes use differences in temperature and moisture on the inside and outside of the membrane to remain breathable in the harshest and wettest conditions.Heat on the inside is released as moisture, but moisture on the outside is prevented from penetrating the fabric.

HI-ART, the company’s in-house-developed High Abrasion Resistant Textile was developed for use in exposed areas on garments, giving an increase in frictional resistance of over 500% for textiles and 200% for leather.

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Lindstrands Arrox

Outlast is a hightech material that evens out differences in temperature, originally developed to protect astronauts from extreme variations in temperature.

It works by regulating the temperature of the air next to the body by absorbing, storing and distributing heat to cooler areas.When the clothes are warm and the temperature drops and gets cool, the stored heat ensures that the fabric stays warm, and vice versa.

TFL Cool System is a revolutionary innovation which allows black leather or textiles to absorb no more heat than a light-coloured material. This is due to a treatment performed during tanning and dyeing that prevents the material from absorbing high energy light, reflecting up to 80% of this heat radiation and giving a temperature reduction in the surface material of up to 20°C. The Triple Stitch system has been developed after many thousands of hours of research and development to ensure maximum impact resistance, with three seams suitably spaced, and sturdy and durable thread >>> used for stitching it all together.

INTERNATIONAL DEALER NEWS - APRIL 2011

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INDUSTRY EXTRA

Lindstrands Max Tour boot

<<<

Jofama also uses the innovative C-Change nanotech functional membrane developed by Schoeller. When the weather is warm and moisture levels inside the clothing rise, the polymers in the membrane open, allowing moisture and heat to escape. From the outside, the clothing is still windproof and waterproof. When the level of activity drops, reducing the amount of heat and moisture produced, the membrane closes again. Heat is thus retained next to the body.

NanoSphere treatment mimics the irregular surface of a plant’s leaves ensuring that drops of water and dirt particles, which are significantly larger by comparison to the surface structure, are unable to make sufficient contact with the material and so ‘run off’. This keeps clothes much cleaner and drier. inally, Mc-FIT maximum comfort fit patented technology is based on the liner, membrane and outer shell being laminated together giving a more flexible glove and a better feel. “We introduced McFIT technology into our gloves for the 2011 season,” says Eriksson.This is a new technology developed to secure the membrane to the glove.The use of the technology also gives a more precise fit where you hardly feel you are using a membrane glove.”

The joint use of these advanced systems and fabrics

F

makes the company’s apparel particularly technologically advanced for the price range, and is a key USP in attracting new dealers on board.

Jofama is the largest motorcycle apparel supplier on the Swedish and Norwegian markets, with a 3035% share of both, according to Gunnarsson.

The third largest market is the UK where there are currently 38 outlets, with 60 the eventual target, says Lagerway. “We’ll get there slowly by only accepting the right dealers. Quality and location are key, and they must have the right attitude to selling clothing - some dealers have the stuff on the wall but don’t take it seriously. We are quite choosy about who we appoint and ask that they take a good level of stock so the customer has a wide choice in front of him or her.”

Gunnarsson concurs.“What we have found out (left) rs Gunnarsson over the years in Sweden and elsewhere is that Manager Ande RMOT 2010 TE IN at ay rnational Sales te rw In ge when the potential customer goes into the shop, if anager John La and UK Sales M he has the right size and colour straight away he will buy. If an order has to be placed and a wait is involved, he might well not.”

“We work very closely with our dealers and our staff ther important markets are Finland, the make sure they visit on a frequent basis to pick up Netherlands, Russia, Italy, the Czech Republic and orders,deal with questions and also give training,”says Poland, with exports representing around 65% of total Eriksson.

“In Sweden and Norway our staff spend many sales.Jofama operates dealer-direct in all markets other than in Poland, the Czech Republic, Spain and Russia, weekends assisting our dealers in their shops. By staying close to the market we pick up ideas on how where it supplies a distributor.

The company currently has its own salesmen in to improve our products and service. We also educate principal markets: two each in Sweden, Norway, the our dealers frequently about our materials, technical UK, and one in Finland and Holland. “Outside of our features and CE standards, amongst much else.We are core markets we are letting things take care of always sharing expertise with our dealers.We do things themselves for the time being, but eventually our our way: some like it and others don’t. Many dealers goal is to have our own salesforce in every important see us as something unique and a little bit odd!”

European country,” says Gunnarsson. ll production takes place in Asia at external “After we have consolidated in the UK and the manufacturing partners. Jofama has a long Netherlands, we will concentrate on developing tradition since the 70s of producing there and has built Germany and France,” he adds. up some strong relationships over the years. And the Jofama has been approached on a number of company picks up on new technologies and materials occasions with proposals to tackle the US market, but quickly due to the close contacts it maintains with some has no intention of launching there while there are still of the most advanced materials suppliers. parts of Europe where the company is absent.

The motorcycle and fashion departments also work

O

A

Our main difference is that we offer clothing that can handle big extremes in climate

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INTERNATIONAL DEALER NEWS - APRIL 2011

whide s BC Cosmoz co The Halvarsson ol System, Dryway+ Co jacket has TFL RT tlast liner, HI-A membrane, Ou rproof te wa is d an reinforcements, CE-approved protectors with and windproof

INDUSTRY EXTRA safely and having fun, no matter what the weather throws at you. “

es Polytex arssons Herm Men The Halv ated with TFL Cool System, jacket is tre tlast liner, membrane, Ou has a Dryway+ ents in exposed areas, and em HI-ART reinforc windproof with vents and and is waterproof tors pproved protec adjustable CE-a

closely together and pick up trends and new developments from other sectors and then incorporate them into the motorcycle or snowmobile ranges. This could be colours, effects, details or cutting lines.

Advanced materials and nanotechnology will play an increasing role in the future, and will come to be seen as a vital element in ensuring riders’ safety, says Eriksson. “We call it ‘passive safety’. A rider who feels comfortable and is wearing good quality clothes is much more likely to be alert than one who is sweating or shivering. We are all aware of the impact the force of the weather can have on us, particularly up here in Scandinavia.A warm, sunny day can quickly turn chilly with torrential rain.And vice versa.That’s the reality we live with and the reason behind the clothes we develop.

These are designed to keep you feeling great, riding

“Trends are different depending on the individual market and what kind of motorcycle types are selling,” says Eriksson. “Jeans has been a top selling item on the Scandinavian market for a while and we are seeing more off-road/adventure products generally, mainly due to BMW’s success with the GS series.There is also a retro trend coming up in some sectors that we think will grow.”

So Jofama’s success is built on several strands – technical expertise, practicality, advanced design and a well-developed market awareness. But most of all, the company tries to stay close to its dealers.

“Our staff take good care of dealers - they realise that it is the dealer who sells our products and who ultimately feeds us and or families!

Without a healthy and happy relationship with our dealers, there wouldn’t be any business for us.

“And our business partners and dealers seem to like our way of working and acting.We try to give as good a service as possible,we are very customer-focused and easy to get hold of, and we give them as much respect as we can. They are investing their money in our products – we never forget this.”

“But most importantly,” says Eriksson, “We look forward to the future! We have a strong belief in what we are doing and we are building strong and stable growth. We are not a new company and have solid foundations that offer us good opportunities to develop much further, and also to create new products not yet seen on the market.”

d TT pants in ttara jacket an Lindstrands Qa th HI-ART reinforcements, wi Dobby/Ballistic ntilation brane, wide ve detachable mem le CE-protectors, leather ab st openings, adju nnector zip and leg and co panels at seat

JOFAMA Malung, SWEDEN Tel: +46 (0)280 555 50 E-mail: office@jofama.se www.jofama.se

her and canvas s Cougar leat The Lindstrand reinforcements in exposed RT jacket has HI-A CE-approved protectors, le s areas, adjustab seams and vent ent, reflective width adjustm

INTERNATIONAL DEALER NEWS - APRIL 2011

43

TRADEZONE TRADEZONE TRADEZONE TRADEZONE TRADEZONE

Distributors of TECMATE retail chargers AUSTRALIA - A1 ACCESSORY IMPORTS T. (61) 7 3806 1800 - E. sales@a1accessory.com.au AUSTRIA - SCHUMOTO KG T. (43)(732)757080 - E. office@schumoto.at BELGIUM - BIKE DESIGN BVBA (MOTORCYCLE) T. (052) 453361 - E. info@bike-design.be CROATIA - PICCILO RACING D.O.O. T. (385)(21)325677 - E. piccilo-racing@st.t-com.hr CYPRUS - J.L. MOTORACE LTD (MOTORCYCLE) T. (357)(22)752234 - E. motorace@cytanet.com.cy CZECH REP. - MAREK BRANDT T. (420)725 790 662 - E. marek.brandt@seznam.cz DENMARK - CARL ANDERSEN MOTORCYKLER T. (45)(86) 946177 - E. hjn@ca-mc.dk ESTONIA - OÜ HELADORA LLC T. (372) 5285672 - E. rain@motopood.ee FINLAND - OY BRANDT A/B T. (358)(9)895501 - E. ulf.bjorklund@brandt.fi FRANCE - MORACO SAS T. (33)(3)85 51 45 30 - E. moraco@wanadoo.fr GERMANY - ECON WERKST.-AUSRÜSTUNGS T. (49)(2689) 928747 - E. info@econ-wa.de HERMANN HARTJE GMBH T. (49)(42) 51 811 273 - E .info@hartje.de HS-MOTORRADTEILE GMBH T. (49)(621) 105 200 - E. info@hs-motoparts.de NIEMANN+FREY GMBH T. (49)(2151)55 54 20 E. zentrale@niemann-frey.de PAASCHBURG & WUNDERLICH GMBH T. (49)(40)248 277 0 - E. info@pwonline.de

www.barnettclutches.com

“SCHÜLLER MOTORRADTEILE T. (49)(6245)994 79 10 - E. info@enuma.de

USA

GREAT BRITAIN - PROBIKE SHADOWFAX LTD T. (44)(1604)660555 - E. sales@probike.co.uk

Parts Unlimited (608) 758-1111

GREECE - TECNOPNEUMATIC A.E T. (30)(210)34 67 000 E. kalosakas@tecnopneumatic.gr

Hap Jones (408) 432-1918 TEC Dist. (800) 356-0043

HOLLAND - HOCOPARTS B.V. T. (31)(342) 412290 - E. pppeters@hocoparts.com

Newcomb Southeast

HUNGARY - DOVER KFT T. (36)(1)2392202 - E. arpi@doverkft.hu

(803) 732-5135

ICELAND - NITRO N1, DIVISION OF BILANAUST T. (354)-535-9000 - E. agust@n1.is

M.A.P. Ent. (727) 381-1151

IRELAND - MEGABIKES T. (353)(1)44784200 - E. info@megabikes.ie

KK Motorcycle Supply

ISRAEL - A.E. MOTORCYCLE T. (972)(50)271923 - E. ae_motor@netvision.net.il

(800) 543-9638

ITALY - SOCIETEA GENERALE RICAMBI T. (39)(051)722557 - E. DelucaR@sgr-it.com

Suncoast Cycle Ent.

JAPAN - OKADA CORPORATION T. (81)(3)5473-0371 E. k.iwabuchi@okada-corp.com

(727) 725-3664

Canada

KUWAIT - TRISTAR MOTORCYCLES T. (965)2405194 - E. shams@tristarkw.com LATVIA - MOTOSPORTS LTD T. (371)-7802351 E. lauris.ermanis@motosports.lv

Dealers only!

Parts Canada (403) 250-6611 Motovan Motorsport

LIECHSTENSTEIN - RÄTIKONBATTERIEN AG T. (423) 3738010 - E. mgraf@raetikonbatterien.li

(450) 449-3903

MOROCCO - SHENO T. (212) (0)5 22 35 97 16 - E. larichimed@sheno.ma

Kimpex Action (519) 659-0508

NEW ZEALAND - NORTHERN ACCESSORIES T. (64)(9)276-6453 - E. steven@northacc.co.nz

Germany

NORWAY - SPARE PARTS SERVICE AS T. (47)(64)837500 - E. jang@sps.no

Grossewaechter

PHILIPPINES - STRONGHAND INC. T. (632) 373-2311 - E. open@stronghandinc.com

0049 (0)5225859256

UK

POLAND - HART SP Z.O.O T. (48) (77) 45 66 316 E. motocykle@hartphp.com.pl

P.D.Q. Motorcycle

PORTUGAL - JMP EQUIPAMENTOS T. (351)(232)961841 E. geral@jmpequipamentos.com

0044 1628667644

Australia

RUSSIA - EXLAND LTD T. (7)(812)380-3072 - E. exlandyura@mail.ru

Serco 07 38232833

SERBIA - MOTO-BIKE T. (99)(381)641289979 - E. motobike@ptt.rs

Netherlands

SINGAPORE - DWA LUBRICANTS PTE LTD T. (65) 6515-6282 - E. adele@teampetronas.com

Motorcycle Storehouse BV

SLOVAKIA - MICRONIX S.R.O. T. (421)(48) 4123779 - E. info@micronix.eu

0031 (0)50 303 9771

CENTRAL & SOUTH AFRICA, OCEANIA TECMATE SOUTH AFRICA T. (27)(21)5316087 - E. tecmate@netactive.co.za

MotoPro Sport 0031 (0)599 633 000

Japan

SPAIN - HESPERIA S.A. T. (34)(91)5088830 E. fsoria@hesperiainternacional.com

Wellington Moto

SWEDEN - MOTOSPEED AB T. (46)(21)351925 - E. klarkner@motospeed.se

France

SWITZERLAND - TECHNOPOLYMER AG T. (41)(91) 683-0333 E. robert.maier@technopolymer.ch TAIWAN - PROMO-TEC INTERNATIONAL T. (886)(2)2562-7770 E. pro.motec@msa.hinet.net TURKEY - VELOMOTO T. (90)(212)6061707 - E. info@velomoto.com.tr UAE - TRISTAR MOTORCYCLES DUBAI T. (971) 4-3330659 - E. floyd@tristaruae.com USA, CANADA, CENTRAL & SOUTH AMERICA TECMATE NORTH AMERICA T. 905 337 2095 - E. sales@tecmate.com TecMate (International) SA BELGIUM

www.tecmate-int.com TEL: 0032 (0)16 805440 FAX: 0032 (0)16 805441

44

Bihr Racing 0033 389673639

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INTERNATIONAL DEALER NEWS - APRIL 2011

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INTERNATIONAL DEALER NEWS - APRIL 2011

45

ISSUE INDEX CTEK Sweden (SE) XS 0.8 charger ........................................................................27 Davies Odell (GB) Forcefield Kadet & Flyer children's back protectors ....................33 Devil (FR) WMD to distribute in UK ......................................................................48 Ducati Motorcycles (IT) Cathcart Report - Diavel launch test ............................12-13 Ducati Motorcycles (IT) Will introduce new scrambler and scooter............................6 This INTERNATIONAL DEALER NEWS INDEX is a complete listing of all the items in this edition.

It includes all our advertisers and the product, feature and news items published this month.

The INDEX will act as a quick reference guide, and will be useful when searching this and other editions either for contact details for a particular company, or for a specific item that has appeared. The INDEX appears in every edition of IDN.

Duo-Drive Europe (DE) Grab handle for pillion ........................................................4 EICMA (IT) Eicma China show 2011........................................................................4 Elmo (IT) Italia Independent IC-P helmet ..............................................................38 Ermax Accessoires (FR) Parts for K1200/1300 & Speed Triple ................................31

THIS MONTH’S ADVERTISERS ACCEL Motorcycle Products (US) Self Learning Module ........................................22 Andreani Group International (IT) Andreani Suspensions Center School ................18 B&G Racing (DE) Frame & fairing protectors..........................................................45 Barnett Performance Products (US) Clutch kits, distributor network ..................23,44 Calzaturificio Antis (IT) Stylmartin boots ................................................................32 Davida UK (GB) Helmets ......................................................................................37 DC AFAM (BE) Parts & accessories ........................................................................29 DID Europe (IT) D.I.D Dirt Star rims........................................................................28

Faster96 (IT) Signs diagnostics deal with Tecnomotor ..............................................8 Fechter Drive Motorsport (DE) Z1000 styling kit ....................................................29 Germas (DE) Flower women's jacket ....................................................................37 Gianni Falco (IT) Novo leather jacket & gloves ......................................................38 Givi (IT) New T485, T472 & T477 bags ..................................................................28 Harley-Davidson (US) Cathcart Report - Boosts operations in India ........................11 Honda Motor (JP) Will offer Akrapovic exhausts in Europe ......................................9 Industrias Vicma (ES) Adjustable racing levers........................................................21 JF Motorsport (DE) Marushin M409 flip-up ..........................................................39

DP Brakes & Clutches (US) Brakes & clutches ........................................................20

Jofama (SE) Industry Extra company feature ....................................................40-43

Fehling (DE) Parts & accessories ............................................................................45

K-MAXX Moving Technology (DE) Copper cylinder head gaskets............................22

Free Spirits (IT) Street and race parts ....................................................................31

Kedo (DE) SR 500 D-Track ....................................................................................20

Grossewaechter Racing Parts (DE) Tornado cams ..................................................44

MAG Europe (GB) Küryakyn Goldwing accessories ................................................22

GSG-Mototechnik (DE) Parts & accessories............................................................44

MAG Inc (US) New Japanese subsidiary ..................................................................4

GZM Europe/Accessories Unlimited (ES) Parts & accessories, distributor ................45

Mahindra Two Wheelers (IN) Plans major expansion on Indian PTW market ..........10

Ilmberger Carbon Parts (DE) Carbon parts & exhausts ..........................................30

Mefo Sport (DE) Off-road mousse inserts ..............................................................28

Industrias Galfer (ES) Brakes & accessories ..............................................................9

Mesbo Parts (ES) Hebo Thar jacket & Kalahari pants ..............................................38

Kibblewhite Precision Machining (US) Valvetrain components, distributors ............45

Moto Morini (IT) In receivership - assets to be sold................................................48

Küryakyn (US) Parts & accessories ........................................................................25

NAD (ES) Shad Sport Rack ....................................................................................19

LSL Motorradtechnik (DE) Parts & accessories..........................................................8

Norton Motorcycles (UK) Ltd (GB) Terblanche joins as Head of Design ....................6

MAG Europe Ltd (GB) Drak and Duke VO2 air intakes..............................................2

PBR Sprockets (IT) Drylube sprockets ....................................................................21

Mustang Motorcycle Products (US) Parts & accessories..........................................44

Premier Helmets (IT) Vintage range ......................................................................33

PB Germany (DE) AGM Motorcycle Bags & Accessories..........................................27

Project (IT) Café Racer helmet & Supervisor visor ..................................................34

Premier Helmets (IT) Helmets ................................................................................39

R&G Racing (GB) Speed Triple protection ..............................................................23

Puig (ES) Puig screens & accessories ......................................................................4

Scorpion Exhausts (GB) Now distributed in USA by TAW Performance......................4

Rick’s Motorsport Electrics (US) Starters, chargers & ignitions ................................48

SDE Motorsports (IT) Forma Ice boot ....................................................................37

Scandinavian Brake Systems (DK) SBS brake pads....................................................7

Sidi Sport (IT) Fusion Air boot................................................................................35

SENA Technologies (US) Motorcycle Bluetooth headset & intercom........................47

Sifam (FR) Attends JPMS Lyon 2011 ......................................................................16

Spectro Oils of America (US) Premium-quality lubricants........................................18

Spark by Vecchi (IT) Evo II full titanium silencer for Ducatis ....................................19

Surflex (IT) Clutch disc kit for ATV and quads ..........................................................5

Splash Design (NL) Macna Twin Shell jacket system ..............................................36

Tech Design Team (ES) LS2 helmets ......................................................................35

Spyke (IT) Flare WP jacket ....................................................................................35

TecMate (BE) Optimate 3+ & 4 Dual Program, distributor network ..................26,44

Surflex (IT) Ducati 1098 anti-hopping clutch..........................................................24

Wilbers Products (DE) Suspension systems ............................................................44

SW-Motech (DE) Tiger 800XC luggage & accessories ............................................26

THIS MONTH’S EDITORIAL

TAW Performance (US) Will now distribute Scorpion Exhausts..................................4 TCP (ES) Parts for FZ8 & Fazer8 ............................................................................23

Acumen Electronics (GB) Moves to larger premises..................................................9

Tecnomotor (IT) Making diagnostic equipment for Faster96 ....................................8

Adriaflair (DE) Importer of Masini e-scooters ..........................................................5

Touratech (DE) Companero touring suit ................................................................34

Akrapovic (SI) Will supply exhausts as standard to Honda Europe ............................9

Triumph Motorcycles (GB) 2010 results ................................................................48

Alice Evenements (FR) 2011 JPMS show review ....................................................14

Tucano Urbano (IT) Urbis T & Urbana T jackets ......................................................39

Alpinestars (IT) Jet Road GoreTex glove ................................................................33

UFO Plast (IT) KTM 350 4T plastic kit ....................................................................24

Suzuki (US) Recalls 74,000 motorcycles ..................................................................4

Vartex (BE) K-Drive Universal 154XC saddlebags ..................................................24

Arrow Special Parts (IT) Titanium full systems for Beta RR enduros ........................27

Victory Motorcycles (US) Will launch on Indian market ............................................4

Barnett Performance Products (US) Multistrada & Diavel clutch kits ......................19

Worlds End Motorcycle Distribution (GB) Will distribute Devil exhausts in UK ........48

Barracuda (IT) Z750R accessories..........................................................................30

Wunderlich (DE) ERGO screen for BMW GS models ..............................................29

Bettella (IT) Pinasco carb for LML Star 4T ..............................................................29

Yamaha Motor (JP) New plant to be built in Indonesia ..........................................48

BMW Motorrad Deutschland (DE) Will launch two maxi-scooters in 2012..............48

Yamaha Motor (JP) 2010 results and 2011 forecast ................................................8

Central Wheel Components (GB) SM Pro Platinum MX rims ..................................21

Zero Motorcycles (US) 2011 product range..............................................................5

CGMItalia (IT) 102 Grid helmet ............................................................................36

ZPmoto (DE) Will produce new bike range in Germany ............................................9

46

INTERNATIONAL DEALER NEWS - APRIL 2011

NEWS ROOM

NEWS BMW to launch DESK maxi-scooters Triumph posted a £15m (E17.7m) profit for the 2010 financial year on turnover up 3% to £312m (E368m). Unit sales fell by 1.5% to 45,500, although overall sales of bikes of over 500cc displacement dropped by almost 18% last year. The popularity of the firm's new Tiger 800 looks set to put Triumph in a strong position for 2011.

JTG Jotagas, a new Spanish start-up, is planning to release two bikes in the first half of 2011, one a trials and the other an enduro model.The latter will be a sub-100kg, electric start 250cc machine with programmable engine mapping,and the trials model will be a 300cc machine weighing 65kg, both with engines developed inhouse.

Japan's Yamaha plans to build a new motorcycle plant near Jakarta at a cost of ¥10 billion (E88.3 million) to meet growing demand, according to Yamaha Indonesia head Dyonisius Betty. The new factory will produce 300,000 units a year, in addition to the 3.6 million annually made in the group’s three other Indonesian plants.

WMD is the new sole UK importer/distributor for Devil exhausts from France, and has launched the brand in the UK under the Devilmoto banner (www.devilmoto.co.uk). They will initially offer the Racing Replica and Sprinter full system ranges.

BMW Motorrad Vice-President Hermann Bohrer

BMW Motorrad Vice-President Hermann Bohrer has confirmed the company will launch two maxiscooters in 2012.

The two new scooter models are likely to be based on the Concept C prototype unveiled at the 2010 EICMA show in Milan. At the time, BMW announced it planned to produce two models and Bohrer, speaking at a launch event for the BMW K1600GT in South Africa, confirmed the two scooters will be unveiled at the 2011 EICMA show.

BMW also announced at EICMA 2010 it may produce an electric scooter. Bohrer made no mention of this, but BMW recently unveiled a new sub-brand known as “BMW i” for its electric automobiles, while the company’s MINI brand unveiled an electric scooter concept at

BMW C Concept

EICMA 2010, so a future electric BMW iScooter is a definite possibility. www.bmw.motorrad.com

Moto Morini assets to be sold ITALIAN OEM Moto Morini is to be put up for auction by receiver Piero Aicardi, who hopes to secure C5.5m for the rights to the company’s assets, equipment and intellectual property.

The auction, to be held on April 13, will see all of Morini’s current buildings in and around Bologna, drawings, blueprints and equipment on the block for a guide price of C5.5m, although a sale without assets,

estimated to bring in around C2.6m, is also an option.

Stocks of new and used bikes are not included, as these have all been sold off already.

Receiver Piero Aicardi is trying to sell Moto Morini as a going concern

www.motomorini.com

Moto Morini Granpasso 1200

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