Joint promotions For a successful marketing campaign, we regularly cooperate with other parties. De Arbeiderspers | A.W. Bruna Publishers has plenty of experience with these so-called joint promotions. Some titles by Orlando and De Arbeiderspers have been published as bookazines, in cooperation with larger magazines such as ZIN, esta and Plus Magazine. This enables us to get tens of thousands of new readers. Joint promotions can also be created with the help of the special sales manager. Readers of the book Bella Italia by Suzanne Vermeer, for example, got the opportunity to win a Fiat 500 for a year for free. This deďŹ nitely adds value to a brand.
Word of mouth Whatever type of marketing we decide on, our goal is to get people to talk about our books and authors. There is no better advertising than word of mouth advertising. We try to facilitate this as much as possible by publishing samples of books or sometimes even handing out complete books. But also by making it easy for people to tip their friends and family, via the Send-to-a-friend and Share options in social media. This turns out to be one of the most effective type of advertising: the advice of someone you trust.
There is no better advertising than word of mouth advertising A strong corporate brand | 21
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