SA LE S The sales department of De Arbeiderspers | A.W. Bruna
Digital promotions
Publishers is responsible for the distribution of titles (both
Our sales staff are the eyes and ears of the market.
the printed books and e-books) via the central purchasing
Known authors are acquired on trust, but with new names it
organi-zations, individual bookstores and internet stores.
is important to offer some background information. We have
We are known for our precise sales policy and do everything
advanced tools to do this, such as digital catalogues in which
we can to keep up our reputation.
we promote new titles. This allows us to show buyers why a book is perfect for them. We can show book trailers and short
The sales manager and commercial director visit the larger
interviews early on, and add or change information up to the
bookstore chains and department stores several times a year.
moment it’s being shown, to ensure that it is always up to
These are important strategic moments, which tell us a lot
date. Per buyer, we also have the sales history of our imprints
about whether a title is given the trust it needs to become a hit.
available, especially of the backlist. Printed brochures are also
Also important are the visits by our sales representatives to
available on request.
individual bookstores, to ensure every store has the right selection and number of books. But also to entice shops to enter our promotions, to advise them on what titles are relevant for which target audiences, and to arrange book presentations, signing sessions etc. Our sales representatives visit book fairs three times a year, to promote and sell new titles.
Our sales staff are the eyes and ears of the market
Promotional material To support new titles, we offer our clients an extensive package with promotional material at a very early stage. From brochures to book covers, posters, banners, dummies, pre-publications, samples (POD) and digital material. If necessary, we adjust the material to ďŹ t the requirements of the customer. The sales policy at De Arbeiderspers | A.W. Bruna Publishers is also very customer-oriented.
Flemish market The sale of our titles in the Flemish provinces is the responsibility of our colleagues of WPG Publishers Belgium. WPG Publishers Belgium does not just limit its activities to the sales and distribution of our books, but also carries out marketing tasks, in the broadest sense of the word. Completely according to the needs and potential of the Flemish market.
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