Sponsorship Pack 2019
Supported by
What is Oor Wullie’s BIG Bucket Trail? For every child in Scotland… laughter is the best medicine The biggest art trail EVER will take place in Scotland in Summer 2019. Oor Wullie’s BIG Bucket Trail is ‘nationwide’ and will be taking to the streets of Edinburgh, Glasgow, Dundee, Aberdeen and Inverness. The trail will unite the country as it raises awareness for Scotland’s national children’s hospital charities. Over 150 life-size individually decorated Oor Wullie sculptures will be dotted across the country… waiting to be discovered, for everyone to enjoy! With your help and the aid of Scotland’s favourite son, Oor Wullie, we need to raise vital funds to transform the experiences of Scotland’s children and young people in hospitals to provide the very best possible care and allow them to be a child first and a patient second. In association with Wild in Art, supported by DC Thomson Media.
150 5 life-sized sculptures
scottish cities
40 Glasgow
40 Edinburgh
20 Aberdeen
30 Dundee
20 Inverness
Want to be involved? Please email us at hello@oorwullie.com or visit us online at www.oorwullie.com
One Vision Scotland’s children’s hospital charities, Edinburgh Children’s Hospital Charity, Glasgow Children’s Hospital Charity and The ARCHIE Foundation, have one united vision:
To provide exceptional care for children and families. We believe nothing should get in the way of being a child. Together we care for over 453,000 babies, children and young people every year. Funds raised from Oor Wullie’s BIG Bucket Trail will create a lasting legacy for future generations going towards: • The very latest hospital equipment • Family support services • Research
• Play programmes • Specialist staff & training • Child-friendly hospital, play & recreation spaces
For further information about our charities and the project please visit www.oorwullie.com
National Trail National Recognition Sponsorship is a fantastic way to support Scotland’s children’s hospitals while boosting your brand amongst your customers and our supporters.
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Be associated with the UK’s first ever national arts trail
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Position your business on a national platform
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Increase brand awareness and market value throughout Scotland Direct exposure to thousands of your target customers and clients through associated media coverage Maximise your CSR with this high-profile event opportunities for team building for your employees and organisations Facilitate new key stakeholder relationships through invitations to associated high profile events
Want to be involved? Please email us at hello@oorwullie.com or visit us online at www.oorwullie.com
How does it work? The BIG Bucket Trail will bring the nation together! Business and creative sectors, local communities, schools and colleges will celebrate Scotland’s character, creativity and cultural identity.
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October 2018
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Winter 2018
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Spring 2019
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June - September 2019
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September 2019
The Rt. Hon. Nicola Sturgeon MSP, First Minister of Scotland launches the Trail in October 2018. All sectors invited to sponsor a sculpture.
Artists from across the country individually design each sculpture.
Every school in Scotland invited to take part in Trail and receive a Wee Oor Wullie sculpture to decorate.
All decorated sculptures installed across the country for everyone to discover and enjoy throughout Summer 2019!
Spectacular nationwide auctions of sculptures!
ART TRAIL IMPACTS
Oor Wullies’s Bucket Trail Dundee 2016
40% Increase in Retail Sales
Oor Wullies’s Bucket Trail
4m Dundee 2016
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People reached on Social Media
Want to be involved? Please email us at hello@oorwullie.com or visit us online at www.oorwullie.com
GoGo Gorillas
60% Norwich 2013
Average increase in visitors spend on food, drink, travel and other items
Wild Dolphins
The Snowdogs Tail
Increases for footfall were reported in some places
Economic impact generated of which ÂŁ7.53m was new money
250% ÂŁ10.1m Aberdeen 2014
Brighton 2016
Sponsorship Opportunities Headline Sponsor
SOLD Education Sponsor Sponsorship will enable us to deliver an Education Programme to an estimated 350 primary schools across Scotland reaching over 100,000 children.
£125,000 Benefits • Provision of small sculptures to 200 primary schools - Joint branded education programme and pack in line with Scottish Curriculum for Excellence • Branding on exclusive “Travelling Oor Wullie” Sculpture and associated media campaign • Invitations to exclusive and regional school trail events
Arts Sponsor Sponsorship will enable all three charities to hold a high profile event in five Scottish cities showcasing the submissions to corporate sponsors. The Sponsors Evening is the first major event held as part of the trail and sets the course for the project. The quality of the engagement at the Sponsors Event and commissioning process of artists has a direct impact on the potential funds raised at auction.
£100,000 Benefits • Two large Sculptures in the city of their choice • Five small sculptures to gift to a school or Community Group within each of the five cities • Recognition on the artist submission and packs if agreed by 5th Oct ‘18 • Representative to sit on the Judging Panel for the Artist Selection • Opportunity to speak at the Sculpture Unveiling Evening • Year long association with high profile, media friendly event • Rights to use Trail branding in your marketing & PR • An invitation to all Oor Wullie’s BIG Bucket Trail events including The Launch Event, Farewell Events and auctions in each region
Want to be involved? Please email us at hello@oorwullie.com or visit us online at www.oorwullie.com
Health & Wellbeing Sponsor Getting out and about on Oor Wullie’s BIG Bucket Trail is a great way for all the family to be active together; we are looking for a partner to sponsor the Trail App to encourage people to become a tourist in their own city and develop healthy initiatives to improve wellbeing.
£30,000 Benefits • Sponsor logo/name on Oor Wullie’s BIG Bucket Trail App & website • Brand integration on Health & Wellbeing 5 city leaflets • Opportunity to create 5 city community participation events • Year long association with high profile, media friendly event • Rights to use Trail branding in your marketing & PR • An invitation to all Oor Wullie’s BIG Bucket Trail events including The Launch Event, Farewell Events and auctions in each region
Regional Sponsor
£50,000
There is an opportunity to sponsor a trail in one of the five cities and have a full size Oor Wullie sculpture on the trail. Sponsoring an entire region would raise awareness of your business in a unique way and offer the opportunity to involve your staff and customers.
Benefits • 1x large & 5 x small sculptures to be placed in trail city of choice • Year long association with a high profile, media friendly event • Logo on the Oor Wullie’s BIG Bucket Trail website • Logo on the Oor Wullie’s BIG Bucket Trail App • Rights to use Trail branding in your marketing & PR • A platform at your regional launch event • An invitation to all Oor Wullie’s BIG Bucket Trail events including The Launch Event, Farewell Events and auctions in each region
“Jings, crivens, help ma Boab!” Don’t miss the opportunity to support sick kids a’ over Scotland, an’ help Edinburgh Children’s Hospital Charity, Glasgow Children’s Hospital Charity and The ARCHIE Foundation. Wullie
Sponsorship Opportunities cont From
Individual Sponsor Individual sculpture sponsorship of an Oor Wullie will enable you to support this initiative in a very personal way and is available to any business or individual.
“Oor Wullie! Your Wullie! A’body’s Wullie!”
£6000
Benefits
per sculpture (+ VAT)
• One large sculpture on the main trail and an individual mini sculpture to be gifted to a school. • Year long association with a high profile, media friendly event • Marketing and brand exposure - logo and description on your Trail sculpture plaque and adoption certificate • Logo/name on the Oor Wullie’s BIG Bucket Trail website • Logo/name on the Oor Wullie’s BIG Bucket Trail app, plus product/service integration with app rewards • Tickets to Oor Wullie’s BIG Bucket trail events
Supporting Partner – In-Kind Our official Supporting Partners will be actively involved in delivering the Oor Wullie sculptures onto the streets of Scotland. We are seeking official supporters in the following categories: storage facilities, haulage and distribution, concrete suppliers, hospitality & events and retail.
Community Partner Opportunities exist for businesses to support community projects. This involves community organisations working with professional artists to collaboratively create designs for sculptures. Realise your CSR objectives by working with community groups to design, create and produce a sculpture that speaks for the community that created it.
Want to be involved? Please email us at hello@oorwullie.com or visit us online at www.oorwullie.com
Why Oor Wullie? As Scotland’s best loved son Oor Wullie is full of mischief, fun and gentle good humour. Most importantly Oor Wullie is all about family, love and laughter! Since appearing in the Sunday Post over 80 years ago, generation after generation have loved following Oor Wullie and his mischievous antics. Oor Wullie had this to say about raising funds for children’s hospitals across Scotland...
JINGS, CRIVVENS, HELP MA BOAB! Whit a terrific honour it is to be the handsome face of Oor Wullie’s BIG Bucket Trail! It’ll be braw fun to be dressed up in a’ sorts o’ different outfits designed by some of Scotland’s finest talent. Imagine it - I’m even getting the chance to be a’ over the country at the same time showin’ aff these smashin’ designs. Maist importantly though is the opportunity to support sick kids a’ over Scotland, an’ help Edinburgh Children’s Hospital Charity, Glasgow Children’s Hospital Charity and The ARCHIE Foundation, an’ a’ their tremendous work. You’re sure to hae bucket loads o’ fun walkin’ the BIG bucket trail, an’ you’ll have to be as fit as Fat Bob to do the hale Trail! There’s nae escapin’ me I’m everywhere.
Enjoy Yersel’s!
Wullie
With a track record of attracting over 7 million visitors, Wild in Art are the UK’s leading producers of public art events animating cities across the world including Sydney, Melbourne, Cape Town, Sao Paulo and for the London 2012 Olympics, 2014 Commonwealth Games in Glasgow. Raising over £10m for charitable causes, they have helped millions of people experience art in non-traditional settings.
Get in touch! Please email us at hello@oorwullie.com For every child in Scotland … laughter is the best medicine
www.oorwullie.com
Proud to support
Scottish Charity No. SC020862
Scottish Charity No. SC039521
Scottish Charity No. SC007856