MUNICH FFebruary 3 – 6 2013
New BOARDRIDERS retail concept with: Quiksilver, Roxy, Dcshoes, Moskova, Lib Tech with a booth of 800 m2.
11 837 people visited the Boardriders booth during the 4 days
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DC corner with 180 m2
This new retail concept reflects the DC identity by using wood, concrete and metal
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The high modularity allows the concept to evolve throughout the collections The combination of materials and the great flexibility makes the DC concept unique
All the Winter 14 collection was presented: Outerwear, Snowboard, boots and accessories for all the categories men, women and kids
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DC SHOES PARTY Sunday, at the DC corner 10 000 beers were given out during just on the Sunday
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DC SHOES received the ISPO AWARD FOR DC Live Park The gold winner prize in the web-marketing category
DC Live park window presenting the video concept
Photo sequence extracted from the livepark video system
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Highlights 2014
TRAVIS RICE Boots – Magic box with a video mapping to show new boot technologies
Outerwear : DC Shapers outfit and Bizmut Jacket behind
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DC / PRINOTH SNOWCAT
More than 80 000 people saw the DC SNOWCAT: it was in front of the main entrance of ISPO
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DC Shapers clothes in the DC SNOWCAT to promote it Watch the DC snow workwear presentation
http://vimeo.com/59504109
it was a nice background during ISPO for interviews / photos Watch an example here:
http://www.dailymotion.com/video/xxd9h0_inbandeannonce_sport#.URtsPGBK3pE
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