Hi hawaii interactivecs by hoang nguyen

Hi Hawaii

Creative Brief

Style Guide Mood Board Competitive Analysis Logic Map Personas

Wire Frames Hi Fi

Client

Hi Hawaii is an iPhone application that work as a portable tour-guide for traveler who is visiting Hawaii.

Target Audience Tech – savvy Travelers 19 – 45 years olds

Objective

The mastermind behind this project is to create an awesome portable tour guide app that will help travelers navigate around Hawaii easier. It also provides travelers the interesting historical information, news of landmarks or any position on the map so that travelers can experience a deeper understanding rather than just enjoy the awesome views of Hawaii. The app is integrating with Google map to provide travelers a better navigation system. Other than those awesome features, the apps also provide an audio record about the landmark’s information that travelers can play if they don’t prefer reading on the tiny screen.

Tone

Informative Captivating Clean and clear Up to date

Features • • • • • •

Google Map integration for easier navigating guide. Using location service access news, information of that location. Favorite system to save or pin the location for other purposes. Voice recorded integration to enhance the traveling experience. Available in different language. Locate not only landmarks, but also, restaurants, bars, etc. for traveler convenient need.

Team Effort

Hi Hawaii

Faith Jean Cariaga: Brainstorming, app icon, wire framing, Hi-Fi, case study. Hoang Nguyen: Redesign the app to reflect the objective of the brief given. and update the app to iOS 7.

Creative Brief Style Guide

Mood Board Competitive Analysis Logic Map Personas Wire Frames Hi Fi

Color Palette CMYK: 100 – 0 – 8 – 75 RGB: 0 – 69 – 92

Typefaces Helvetica Neue Regular abcdefghijklmnopqrstuvwsyz ABCDEFGHIJKLMNOPQRSTUVWSYZ ,.<>/?;:’[]{}’-+=()!@#$%^&* 1234567890

Helvetica Neue Light abcdefghijklmnopqrstuvwsyz ABCDEFGHIJKLMNOPQRSTUVWSYZ ,.<>/?;:’[]{}’-+=()!@#$%^&* 1234567890

Constance abcdefghijklmnopqrstuvwsyz ABCDEFGHIJKLMNOPQRSTUVWSYZ

Hi Hawaii

CMYK: 97 – 70 – 51 – 49 RGB: 0 – 50 – 67

CMYK: 0 – 0 – 0 – 100 RGB: 0 – 0 – 0 40% Black

Creative Brief Style Guide Mood Board

Competitive Analysis Logic Map Personas Wire Frames Hi Fi

Hi Hawaii

Color Palette

Creative Brief Style Guide Mood Board Competitive Analysis

Logic Map Personas

Wire Frames Hi Fi

mtrip Features

• Automated Trip Planning • Navigation & Augmented Reality • Travel Guide Directory • Online Trip Sharing

Overall

• Professional looking • San serif • Main color palette: gray, black green • Nicely done button that stands out, but doesn’t distract users while using the app • Simple, easy navigation • A lot of clients like this

Our Take From This

• Keep in mind the ability of the Iphone • Use as a frame to make our app even better with the feature also user interface • Ideas how to make our app better

Hi Hawaii

Creative Brief Style Guide Mood Board Competitive Analysis

Logic Map Personas

Wire Frames Hi Fi

AroundMe Features

AroundMe lets you quickly retrieve info about your surroundings so you’re never left wandering around looking for the nearest gas station, grocery store, ATM, or whatever else you might be looking for. AroundMe can locate what you’re looking for by keyword and provides you with maps and directions.

Overall

• Very default looking • San serif (default font) • Main color palette: white, blue • Simple, easy navigation

Our Take From This

• Avoid creating too default UI app even though it has great features. • Started out default, simple and bring it to a level that the users will enjoy the interface and the feature.

Hi Hawaii

Creative Brief Style Guide Mood Board Competitive Analysis

Logic Map Personas

Wire Frames Hi Fi

TripIt Features

TripIt’s travel-management app keeps your TripIt itineraries at your fingertips online and offline. It provides maps and directions and also links to airlines, hotels, restaurants, and more, directly from your itinerary. TripIt helps you efficiently take care of the nitty-gritty details of your travel so you have more time to just enjoy your vacation.

Overall

• Very default looking • San serif (default font) • Main color palette: white, green • Simple, easy navigation

Our Take From This

• Avoid creating too default UI app even though it has great features. • Started out default, simple and bring it to a level that the users will enjoy the interface and the feature.

Hi Hawaii

Creative Brief

Home

Style Guide Mood Board Competitive Analysis

Logic Map

Near By

Locate

Personas

Wire Frames Hi Fi

Locations around travelers Search function

Filter

Map

Detail Information Directions Audio Add to Favorite

List

Detail Information Directions Audio Add to Favorite

Favorite

Detail Information Directions Audio Recent Entries

Settings

Language Control

Notification Settings

Remove Account Info

Privacy

Contact & About

Hi Hawaii

Creative Brief Style Guide Mood Board Competitive Analysis Logic Map Personas

Wire Frames Hi Fi

Alex Yuan

Age: 19 years old Race: Asian-American Occupation: Student, Part-time Photographer Interests: History, capturing beautiful wild sceneries with his camera, sport especially surfing. Goals: Travel to Hawaii to capture all of the beautiful scenery, become a famous photographer. Uses of Application: Use the app to find beautiful places in Hawaii that he can photograph, find a perfect beach for surfing.

Alphie Wily

Age: 25 years old Race: Samoan Occupation: Student Interests: Playing music, jogging, hiking, sport and traveling. Goals: To travel and show the beauty of Hawaii to the world, learning awesome, interesting things through his travel. Uses of Application: Use the app as a promotion for Hawaii, also as a local travel guide when he visits his family.

Jane McKenzie

Age: 45 years old Race: American Occupation: Homecook Interests: Cooking food from many different parts of the world, traveling whenever she has a chance. Goals: To travel and taste all kinds of different food, traveling to Hawaii someday. Uses of Application: Use the app to travel and learn about Hawaiiâ&#x20AC;&#x2122;s food & history.

Hi Hawaii

Creative Brief

Loading Screen

Style Guide Mood Board Competitive Analysis Logic Map Personas

Logo

Wire Frames

Hi Fi

Logo

Navigation Navigation Navigation Navigation

12 Columns 6px Gutter

Hi Hawaii

Creative Brief

Nearby

Locate / Detail

Style Guide

Mood Board Competitive Analysis

HISTORY

Logic Map Personas Wire Frames

Hi Fi

Add to Fav Pin to map Speak

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play recorded audio about the history of the specific landmark

-Texture background -Loading screen with mute color or low opacity Nearby

Hi Hawaii

Locate

Favorite Setttings

Nearby

Locate

Favorite Setttings

Creative Brief Style Guide Mood Board Competitive Analysis Logic Map Personas

Wire Frames Hi Fi

Hi Hawaii

Creative Brief Style Guide Mood Board Competitive Analysis Logic Map Personas

Wire Frames Hi Fi

Hi Hawaii

Creative Brief Style Guide Mood Board Competitive Analysis Logic Map Personas

Wire Frames Hi Fi

davisjohn209

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Hi Hawaii

Creative Brief Style Guide Mood Board Competitive Analysis Logic Map Personas

Wire Frames Hi Fi

Hi Hawaii

Creative Brief Style Guide Mood Board Competitive Analysis Logic Map Personas

Wire Frames Hi Fi

Hi Hawaii

Creative Brief Style Guide Mood Board Competitive Analysis Logic Map Personas

Wire Frames Hi Fi

Hi Hawaii

Creative Brief Style Guide Mood Board Competitive Analysis Logic Map Personas

Wire Frames Hi Fi

Hi Hawaii

Creative Brief Style Guide Mood Board Competitive Analysis Logic Map Personas

Wire Frames Hi Fi

Hi Hawaii

Creative Brief Style Guide Mood Board Competitive Analysis Logic Map Personas

Wire Frames Hi Fi

Hi Hawaii

Creative Brief Style Guide Mood Board Competitive Analysis Logic Map Personas

Wire Frames Hi Fi

Hi Hawaii

Creative Brief Style Guide Mood Board Competitive Analysis Logic Map Personas

Wire Frames Hi Fi

Hi Hawaii