MOBILE RETAIL SUMMIT
MOBILE RET ILSUMMIT
AGENDA SETTING THE SCENE 09:00 – 09:05 Chair's Introduction 09:05 – 09:25 Everything You Ever Wanted To Know About Mobile Commerce, but Were Afraid To Ask Nick Lane, Mobile Insight Analyst, Mobilesquared 09:25 - 09:45 How to Transform the In-App Shopping Experience Paul Putman, CEO, Donky ON DEVICE SESSION 09:45 - 10:00 The Challenges and Choices Facing Retailers and Brands When Going Mobile - What to Consider When Deciding On Your Strategy Jonathan Setty, Sales Director, Mopowered 10:00 - 10:20 Domino’s Journey From a Bricks & Mortar to Online Retailer Paul Francis, Head of eCommerce, Domino's 10:20 - 10:40 12 Ways to Break your Mobile Experience Craig Sullivan: The Optimiser of Everything 10:40 - 10:55 Winning in a World of Connected Customers Emma Crowe, SVP Client Strategy, Somo 10:40 - 10:55 COFFEE / NETWORKING BREAK DRIVING FOOTFALL SESSION 11:25 - 11:45 More Clicks Less Bricks Matthew Hopkinson, Director, Local Data Company 11:45 - 12:00 Making Mobile Count - The Future of In-Store Promotions Marina McKeever, Senior Director, Voucher Codes, RetailMeNot 12:00 - 12:20 Using Click & Collect to Help Revive Independent Retail Mandeep Singh, CEO & Co-Founder, Streethub 12:20 - 12:35 The Secret to Driving Customer Acquistion, Loyalty and Engagement on Mobile Freddie Friedman, Senior Product Director, Amobee 12:35 - 12:50 Shopping Basket in One Hand, Smartphone in the Other: Reasons to Embrace Mobile in Retail Stephen Jenkins, VP Marketing, EMEA, Millennial Media 12:50 - 13:50 LUNCH / NETWORKING BREAK 13:50 - 14:10 Weather IS Mobile: The Power of Weather Marketing for Retailers Lindsay Wiles, Strategic Sales Director, The Weather Channel
MOBILE RET ILSUMMIT
AGENDA IN STORE SESSION
14:10 - 14:30 Using Mobile to Assist the In-Store Shopping Experience Mark Cody, Senior Marketing Manager, Mobile, Tesco 14:30 - 14:45 The Future of Retail is SMS Peter Garside, Regional Director, Netsize 14:45 - 15:00 Mobile Marketing and the Bigger Picture James Sandberg, Strategy Director, ICLP 15:00 - 15:20 Presentation TBC 15:20 - 15:40 COFFEE / NETWORKING BREAK THE FUTURE 15:40 - 15:55 Presentation TBC 15:55 - 16:15 From Brand to Technology: a Continuous Connection James Dawson, Founder, Humble Grape 16:15 - 16:30 Mobile's Influence on the Total Retail Experience Cristina Constandache, Chief Revenue Officer, Mobpartner 16:30 - 16:50 PANEL DEBATE 16:50 - 16:55 CHAIR’S SUMMARY
MOBILE RET ILSUMMIT
WORKSHOP 1 | TWILIO 14:30 – 15:15 In this interactive workshop you will learn how leading companies like Tesco, Walmart and Home Depot are transforming customer experiences every day with Twilio. The company provides a cloud-based communications platform that enables businesses to build communications solutions that meet their specific needs, including sophisticated mobile marketing functionality. Whether integrating voice, messaging or VoIP capabilities into a web or mobile app or building a complete call centre, Twilio removes traditional obstacles to creating effective communications experiences. During the workshop, you will see Twilio build a live SMS application in just 10 minutes, using the company’s intuitive platform.
WORKSHOP 2 | ZINMOBI 15:15 – 16:00 Running ROI-focused Mobile Marketing Campaigns across Multi-outlet Retail Businesses In this interactive workshop, ZinMobi CEO, Brian Stephenson, will look at how retail brands are using mobile to increase sales and loyalty with targeted mobile marketing campaigns. Data-driven mobile marketing – capturing and using customer transaction, demographic, lifestyle and location data to drive sales. Putting the customer at the heart of your campaigns – understanding different customer segments and targeting them appropriately with the right message to the right person at the right time using the right mobile medium (SMS, Email, Mobile Webpage, Apps, Beacons). Mobile is instant – how to take advantage of the instant, real-time nature of mobile marketing. Brian Stephenson, CEO at ZinMobi will finish the workshop with a live demo of the ZinMobi platform, creating and executing a targeted mobile couponing promotion in just a few minutes.
MOBILE ENGAGEMENT
TECHNOLOGIES
ONLY ONE SDK FOR
PUSH NOTIFICATIONS IN-APP MESSAGING APP TRACKING DISPLAY RETARGETING
G E T I N TO U C H TO DAY TO S E E H O W W E C A N H E L P M A K E YO U R R E TA I L A P P A S U C C E S S London: +44 203 002 5559 Paris: +33 1 44 56 87 25 Find out more at: www.ad4screen.com Contact us at: info@ad4screen.com
AD4SCREEN AD4SCREEN
Go ahead, touch it. The industry’s only real-time, high fidelity 3D mobile ads for iOS and Android.
Mobile Agency A
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of the Year
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[a•mo•bee] (n.) the company defining digital advertising. www.amobee.com/3d
Smart phones. Smarter people. We are experts in helping retailers communicate with consumers through connected screens. Come by for a chat today and see how we can help your business.
@weburnthesky Burn The Sky are part of EDC, the parent company of Dare, Elvis, Citizen and Identica. We work with 200 creative and technological experts who develop amazing assets for our clients.
HOW HEALTHY IS YOUR RELATIONSHIP?
FIND OUT HOW DEVOTED YOUR CUSTOMERS ARE WITH OUR HEALTH CHECK At ICLP, we specialise in helping brands establish a more relevant and valued relationship with customers. Our approach includes developing data insights to inform strategy, using best-in-class technologies to customise experiences, and leveraging social and mobile channels to drive engagement – a powerful combination that improves purchase frequency and loyal behaviour.
www.iclployalty.com
Call us for a health check on your existing activities
020 7422 6062
or email us at web@iclployalty.com
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URY FE NB S TO 2014
m po r a r y P erfo r 27-2 8-29 June
Results. Delivered. Millennial Media helps the world's top brands succeed in mobile. Our advertisers benefit from new and powerful ways to engage and connect with their target audiences, while delivering meaningful results.
Learn more at www.millennialmedia.com/results Š2014 Millennial Media. All Rights Reserved.
Congratulations. You’ve just unlocked the solution to measuring and increasing your mobile app’s impact on in-store traffic and sales.
MobRetail
Acquire loyal customers by integrating MobRetail Tracking and Reporting technologies with the use of in-store Bluetooth Low Energy (BLE) beacons.
Let MobRetail... • Acquire new buyers • Engage active shoppers in real-time • Create more personalized experiences • Track across in-store, online and mobile platforms • Get instant ROI reporting
Integrated with any in-store beacons
Get in touch today to see how we can help make your retail app a success. Paris +33 1 58 39 34 00 London +44 20 3290 4665 San Francisco +1 415 813 1202 Beijing +86 10 65876909
sales@mobpartner.com www.mobpartner.com
The mobile commerce specialists
Providing online retailers and leading brands with a complete suite of mobile commerce solutions
www.mopowered.co.uk
enquiries@mopowered.co.uk
+ 44 (0) 203 242 0515
Mobile App Engagement Platform
In-App Pop-Ups
Beacons
Easy Integration
Geo-location
Push Notifications User Management
Segments & Targets
Engagement Analytics
Supports All Mobile Platforms Retail businesses are closing up to 40% of online sales through mobile apps. Netmera helps you to increase your mobile app open rates by 43% on average and 4 times more push opens, with the help of its targeted rich push notiďŹ cations. Target your users according to their CRM or demographic tags, in-app behaviours or in-store & outdoor location. Send images, videos, links, and more with the power of rich push notiďŹ cations. Use Netmera Beacon Management tools, and CRM integration to create an omni-channel approach! Visit us today, and increase your sales on mobile!
www.netmera.com
Create mobile moments that matter
Speak to the UK’s most awarded mobile agency 2013 Specialists delivering mobile media, strategy and creative for retailers ASOS, Panasonic and Hachette. W nimbletank.com E info@nimbletank.com @nimbletank T +44 (0) 207 079 2457
“SMS is the most frequently used aspect of the mobile phone, beating voice, email & mobile apps” (Yankee Group, 2013)
Mobile Engagement Platform Retail customers enjoy Targeted, Real-Time: n Two-Factor Authentication n Store Locators n Order Updates n Mobile Vouchers n Customer Surveys and more
Choose a reliable, global partner to help deliver excellent service using timely messages to engage customers and employees alike. Contact us:
T: 0845 6667778
Text SALES to 88600
E: sales–uk@openmarket.com
openmarket.com
Copyright 2014 OpenMarket Inc. All rights reserved. OpenMarket is a business of Amdocs.
RetailMeNot, Inc. is the world's largest digital coupon marketplace.
560 MILLION
17.1 MILLION
13.7 MILLION
Global Visitors Each Year
Global Newsletter Subscribers
Global App Downloads
RetailMeNot, Inc. is committed to building long term, mutually beneficial partnerships, which is why we give every advertiser a dedicated account manager. Our mission is to drive incremental sales, both online and in-store, and secure the very best discounts for our members.
Get in touch today to take advantage of our fantastic promotional opportunities: instore@vouchercodes.co.uk - 020 3540 6718
A NEW DAWN FOR MOBILE Mobile technologies have completely transformed consumer behaviour. This year we are seeing even more innovation, and all marketers will need to adapt. Are you prepared? Somo, the world’s largest independent mobile solutions company, can help you understand what the mobile future holds for your brand, and the different roles mobile can play across each stage of your customer journey.
somoglobal.com somoglobal Strategy & Innovation
Design & Build
Mobile Media
Advertising Technology
Enterprise Solutions
HELPING COMPANIES TO BRIDGE DIGITAL TRAFFIC AND IN-STORE REVENUES
YOUR NEEDS
OUR SOLUTIONS
WHY WORK TOGETHER
280
DRAW ATTENTION
DISPLAY ADVERTISING
MILLION unique visitors
80
Convert your WEB VISITORS into LOCAL CUSTOMERS
CROSS CHANNEL SOLUTION
28
2014 M T W
T
F
S
MILLION visitors redirected to stores
S
MILLION appointments booked
40%
Manage your BUSINESS more EFFICIENTLY
APPOINTMENT BOOKING
booked outside opening hours
www.solocalgroup.com/en | www.solocalgroupuk.tel | +44 20 7749 4184
Fuel Smarter Marketing Interactions Tealium powers unified marketing initiatives for improved customer interactions
Demand no compromises in your marketing technology choices Tealium is the market leader in enterprise tag management and solutions that fuel real-time, unified marketing initiatives. Go to www.tealium.com to see why global travel brands such as Cathay Pacific Airways, US Airways, Lufthansa, Avis Budget Group Europe and many more rely on Tealium to help increase marketing agility, enhance privacy compliance and drive more profitable customer interactions across digital touchpoints. Tealium has been named to Forbes Magazine’s list of America’s Most Promising Companies for 2014. © 2014 Tealium, Inc. All rights reserved. Tealium and the Tealium logo are trademarks of Tealium, Inc. All other trademarks are the property of their respective owners.
www.tealium.com
We help brands connect with their mobile customers. We create mobile software to give apps a voice through push messages, rich app content, and a comprehensive solution built for retailers. We believe in Mobile Relationship Management, which means using everything a customer chooses to share to deliver greater value to them. We make it easy for you to influence your customers with out-of-the box tools and templates, robust audience segmentation, and automation for your messages to adapt to users in real time.
Together, we’ll tell the world what they need to know, when and where they need to know it.
We helped REI message its entire mobile audience, segmenting content by users’ locations and integrating loyalty cards in the app experience.
Our solution is proven to engage, convert & build loyalty.
We helped Alaska Airlines drive loyalty with easy mobile boarding passes. Walgreens reduces operating costs by using push for prescription alerts.
www.urbanairship.com +44 (0)20 3617 9233
16x
more traffic than their busiest day
10x
greater response in push vs. email
5x
more traffic to their app vs. website
5x
more betting after a push is sent
8x
faster conversions in push vs. email
Pay Mobile Fast. Instant payments using the simplest mobile enabled checkout process you can get. Simple. Just your customer’s mobile phone and existing bank account. Safe. No card details are transferred. It’s a safer way to pay.
Stay in touch at zapp.co.uk
SMS
Intellig ent, consum er-cen tric mobile marke ting techno logy only fo r re t a i lers PRO
XIMI
COUPON
TY
Driving Sales
APP
Building Loyalty
Maximising Profit
Our platform enables retailers to deliver messages and offers your consumers want to receive. We enable you to run everything from low cost, high impact campaigns that drive instant sales, to sophisticated proximity-based targeting that maximizes the consumer experience on the move. The result? Increased revenue and sustained profit.
To capitalise on the mobile revolution – with a guaranteed ROI – contact ZinMobi today on 0843 886 9010 or visit www.zinmobi.com/mRetailSummit
MOBILE RET ILSUMMIT Sponsor Service Offering AD4SCREEN Mobile Commerce Mobile Analytics Mobile CRM Mobile Advertising Mobile Messaging
AMOBEE
FUTURE PLATFORMS Mobile Websites Mobile Commerce Mobile Apps Location-based Services Mobile NFC & Payments Mobile Messaging
Mobile Apps Mobile Analytics Mobile CRM Location-based Services Mobile Search Mobile Advertising Augmented Reality Mobile Messaging Tablet Publishing Gamification Mobile Media Buying
ICLP
BURN THE SKY
Mobile Analytics Mobile CRM Location-based Services Mobile Advertising Mobile Media Owner
Mobile Websites Mobile Commerce Mobile Apps Mobile Analytics Mobile CRM Location-based Services Mobile Search Mobile NFC & Payments Mobile Advertising Augmented Reality Mobile Messaging Mobile Affiliate Marketing Tablet Publishing Mobile Strategy Gamification Mobile Media Buying
DONKY
Mobile Messaging Mobile Apps Location-based Services
Mobile Websites Mobile Apps Mobile Analytics Mobile CRM Location-based Services Mobile Search Mobile Messaging Mobile Affiliate Marketing Tablet Publishing
MILLENIAL MEDIA
MOBPARTNER
Mobile Apps Mobile Sites Mcommerce Mobile Affiliate Marketing
MOPOWERED Mobile Commerce Mobile Websites Mobile Apps Mobile Analytics
MOBILE RET ILSUMMIT NETMERA
Mobile CRM Mobile Analitics Mobile Advertising Mobile Messaging Mobile Apps combined
NIMBLETANK
Mobile Websites Mobile Commerce Mobile Apps Mobile Analytics Mobile CRM Location-based Services Mobile Search Mobile NFC & Payments Mobile Advertising Augmented Reality Mobile Messaging Mobile Affiliate Marketing Tablet Publishing Billing platforms Gamification Mobile Media Buying
OPENMARKET
Mobile CRM Mobile Messaging Mobile Vouchers Two-Factor Authentication
RETAIL ME NOT
Mobile Websites Mobile Commerce Mobile Apps Location-based Services Mobile Affiliate Marketing
SOLOCAL
Mobile CRM Location-based Services Mobile Search Mobile Advertising
SOMO
Mobile Websites Mobile Analytics Mobile Apps Mobile CRM Location-based Services Mobile Search Mobile NFC & Payments Mobile Advertising Augmented Reality Mobile Media Buying
TEALIUM
Mobile Websites Mobile Commerce Mobile Apps Mobile Analytics Mobile CRM Mobile Advertising Mobile Affiliate Marketing
THE WEATHER CHANNEL Mobile Apps Location-based Services Mobile Search Mobile Advertising Mobile Messaging Mobile Affiliate Marketing Tablet Publishing Mobile Media Buying
URBAN AIRSHIP Mobile Messaging
ZAPP
Mobile Payments Mobile Commerce
ZINMOBI
Mobile CRM Location-based Services Mobile Messaging Mobile Apps Mobile Websites