BEST PRACTICE
march 2013
MOBILE RET ILSUMMIT Find out what the future of retailing looks like at our one-day conference, now in its second year
The Mobile Retail Summit, now in its second year, takes place in London on 24 April. The event offers retailers the opportunity to find out what their peers are doing in the mobile channel; what works and what doesn’t work; and what the future retail landscape looks like, in an age where price comparison is just a barcode scan away, and the physical store is just one of many places where the consumer can go to shop. The event kicks off with a presentation from Matthew Hopkinson, director at the Local Data Company, who will offer delegates a hard-hitting view of how things are on the High Street right now, and why retailers cannot afford to ignore the mobile
34
channel. After that, the day is divided into four streams – On Device, Driving Footfall, In-store, and The Future. On Device explores how retailers are generating sales on mobile, tablet and other connected devices, through transactional mobile sites, apps and Facebook stores. The Driving Footfall stream explains how to use mobile advertising, couponing, locationbased services and Augmented Reality to drive customers into physical or digital retail outlets. In-store examines how mobile can assist the shopping experience in store, through initiatives as diverse as free wi-fi, on-shelf QR codes, NFC terminals, iPad kiosks, store guide
www.mobilemarketingmagazine.com
apps, and mobile payments. Finally, The Future looks at the future of retail and where all this might lead, and at how retailers can successfully embrace mobile and other digital technologies, and incorporate them within a true omni-channel offering. Each session will benefit from the input of retailers and the mobile marketing experts who are helping them turn their mobile marketing ideas into reality. They will share their experiences in the mobile channel, and offer an insight into the next big thing in each subject area. Confirmed speakers from the retail community include Sienne Veit, head of mobile at Morrisons; Shivani Tejuja, eCommerce & multichannel director at New
Look; and Sean McKee, Head of eCommerce and customer services at Schuh. Mobile marketing experts who will be speaking at the event include Millennial Media, Trademob, Brainstorm, Urban Airship, Isobar Mobile and Clash Group. Ted Baker and Homebase are among the retailers registered to attend the event as delegates. MM If you work in retail or with retailers, the Mobile Retail Summit is an event you can’t afford to miss. To register to attend the event and claim a 15 per cent discount off the full price of a delegate pass, visit www.mretailsummit.com, hit the Registration tab, and enter the discount code: MRS15