If there was a single store, probably the entire population would definitely stop by there and shop. Business itself is such that regardless of the perfection that the business owner tries to get in, customers will find some loophole or the other. Every store would definitely have few things that the shoppers may not like. However, it does not mean that you put up with the flaws that the online retailer has in his store. What would you do? Discard that store and move on to another. A true entrepreneur should make an effort to correct the loopholes if he gets an idea of what they are in the interest of his own customers. This article is an effort to discuss the most commonly committed eCommerce mistakes. Focus also is on the kind of solutions that the entrepreneurs should consider averting the negative impact that these MCONNECTMEDIA.COM
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flaws may have on the customers. Here are the 7 most common mistakes that the ecommerce store owners generally make: 1.NO PROPER PRODUCT DESCRIPTION: No doubt you may have the best websites on the planet and the best pictures of the products posted on the website. But, what is the use if there is no description of the product that you have put up? There needs to be a passionate description of the product. This will convey to the visitor how committed you are to provide your existing and prospective customers with the quality of products and also services. A picture will not just suffice. And customer will never make a purchase blindly by looking at the picture and not get any more details about the product. Copy pasting what the manufacturer has given also will end up being a costly mistake. Do not MCONNECTMEDIA.COM
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forget that there will be so many others too who will be selling a similar product like yours. When they also put up the text/description provided by the manufacturer it will have a detrimental effect on the search engine optimization. Google will not be able to index your website at top position. Additionally, the descriptions provided by the manufacturer are lack luster and sound too mechanical. Your customers would love to read something engaging. Yet another mistake that one could make in this is, posting the wrong description. True, it is an unintentional one, but this will result in loss of trust in the customers and will also give you a negative feedback. In some cases the customers may also sue the owner for having given wrong description on the website.
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BEST SOLUTION:
Source: Amazon 2.PHOTOGRAPHS - THE WAY TO A CUSTOMER’S HEART People absorb as much detail about what they are buying when they take a direct look at it. So, when you are selling your products through the online platform, you should ensure that you have photographs of the products to catch their MCONNECTMEDIA.COM
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attention. This HAS to be there even before you give them the price, characteristics and the description. Remember seeing the fast food commercials? They use high definition photographs to titillate the taste buds. When visually you have been able to conquer your customer, half the battle is won as his interest is aroused. BEST SOLUTION:
Best image quality high resolution product image.
Source: Amazon 3.OPTIMIZE FOR THE MOBILE PLATFORM: MCONNECTMEDIA.COM
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The number of people who are depending on the smartphones for accomplishing their buying activities has made it extremely essential for the business owners to make a foray into the smartphone arena too. Having a responsive website will help in people accessing the store even through their handheld devices. You should ensure that they get a good shopping experience even when they are shopping through their mobile phones. So, you need to invest in a mobile version or have a responsive website. When you have this, you can be assured that you will not lose out on that segment of the market which shops through their smartphones. Google too is penalizing those websites that do not have mobile optimization. Avoid this mistake which may cost you very dearly.
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BEST SOLUTION:
4.FORCING YOUR VISITORS TO REGISTER AND THEN SHOP Do not ask your first time visitor to sign up and register with your website. Most of the customers will not like to spend so much time on providing their details. They are buying your products and what more do you want? Your visitors will register with you when they like your products and do not miss out on them. Till MCONNECTMEDIA.COM
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then, serve them and allow them to buy as guests. BEST SOLUTION:
5.DO NOT FORGET THE SEARCH FEATURE ON YOUR WEBSITE: Presence of a ‘search’ feature will definitely make things easy for people to find what they are looking for on your website. If it is not there, then you are committing a costly mistake. If they do not find what they are MCONNECTMEDIA.COM
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looking for, it is obvious that they will leave your site and jump to another one with the click of a mouse. Provide alternative to your customers if you are not having the option. You may lose out on a significant volume of traffic if you do not have the search feature. BEST SOLUTION:
6.DO AWAY WITH THE POP-UPS: Majority of the customers view pop-ups as irritating and extremely annoying. Do away with them if you wish to give them a good shopping experience. These pop-ups will disturb their concentration while shopping. If you still want to use them, make it limited‌ MCONNECTMEDIA.COM
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probably when they visit and exit. You need to find the most unobtrusive way. 7.SIMPLE CHECKOUT PROCESS When people have to go through multiple checkout pages, their interest wanes and you can see a sharp increase in the shopping cart abandonment. Have a simple one page for checkout. Unnecessary fields need not be forced upon them to be filled. So, have a bare minimum that will be of great relevance to you.
BEST SOLUTION:
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These are just a few common mistakes that one may come across when shopping on the online platform. There may also be a problem with limited methods of payment, dilatory support and exorbitant shipping rates. When there is so much competition between online stores, each and every such factor will take the business a long way. Walk that extra mile if you wish to retain your existing customers and want to attract new customers.
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If you are still unsure, contact our eCommerce consultants and they will be happy to assist you.
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