UPDATE: RUSSIA Web-based firms on the rise From Russia, Oleg Popov of Cristanval on the growth of online services, including cleaning. Nearly 18 months ago the largest search engine in Russia - Yandex - launched Yandex.Master, a platform for individuals to find and hire contractors. In May of this year, the online order page for taxi service Gettaxi went through a rebranding and became Gett, having also expanded its scope of services. So now two million online, active, potential customers can order home cleaning services. The Yandex.Master project was launched in September 2014. Through this service, the residents of Moscow, St. Petersburg and Yekaterinburg can now resolve small household errands: home cleaning, repairs, furniture assembly and so on.
It is interesting to note that the most troublesome part of this service appeared to be the partners. Since the service launched, the Yandex.Master has fired over 60 partners which is a rather large number. The services market, comparing it to taxi ordering is special in that a scheduler must be on very good terms with the actual service provider. A technician enters an occupied home, and, hence, in addition to being a highly qualified professional, the family occupying the premises must be assured that he is not a person off the street. Plumbing is the most required service, accounting for 15 per cent of all calls, whereas house clean-
Deux intervenants importants sur líInternet en Russie ont lancÈ des plateformes permettant aux clients de passer commande en ligne de services de nettoyage ‡ domicile, rapporte Oleg Popov, de la sociÈtÈ Cristanval.
June/July 2015 | ECJ | 16
ing (regular and post construction clean-up) stands second. In May of 2015 GetTaxi announced an expansion of services - towards food, beauty products, retail products for the home, and even health products. In July of 2015 the new services will become available to all app users. Today the GetTaxi service has over 10 million users in 32 cities of the world, with over two million users located in Moscow and St. Petersburg. It is unfortunate that, in Russia, GETT is available only in those two cities. To provide new services GETT is planning to cooperate with both, sole proprietors and partnercompanies. All potential service providers will have to go through training, which is exactly what happens in taxi services. GETT will connect provider with customer and upon their connection will charge the provider a commission.
Zwei russische Internetriesen haben Plattformen vorgestellt, die es den Benutzern ermˆglichen, Hausreinigungsdienste online zu bestellen, berichtet der bei Cristanval t‰tige Oleg Popov.
Because the service providerís work day will be full and the provider will choose which orders to take, this model promises to work well. So, what do aggregators give to medium sized cleaning companies and individual sole proprietors? ï Direct contact with the target audience ï Provide opportunity for analytical activities, advice and recommendations. Merging of IT services and in-home consumer service is still in its infancy. What is important is that while searching for a cleaner people no longer have to rely on ads placed in questionable online bulletin boards or unchecked referrals. An alternative is here ñ a reliable and technologically advanced service has been launched. Those who value their reputation are here to offer quality services at a good price.
Due giganti russi dellí Internet hanno lanciato delle piattaforme che permettono ai clienti di ordinare on line i servizi di pulizia domestica, come ci riferisce il corrispondente Oleg Popov della Cristanval.