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Research your keywords If you choose a very competitive keyword or phrase to optimise your video for you may find it gets lost amongst all the other online content. As a small business owner you're best to focus on geographic terms such as 'bathroom fitter Edinburgh" rather than just "bathroom fitter" or "bathrooms". Learn where to use your keywords There are a number of critical places you need to use your chosen keywords/phrases in. The URL of your video, the video title, the first line of your video's description and the tags you assign to your video should all contain the main keyword or phrase you want to rank for. Don't forget about your own website When you've made a great video don't just upload it to YouTube. You should also embed it into your own website so that people visiting your site directly can see it. Use captions in your videos Captions are a great way of explaining any parts of your video that need it. Using your chosen keywords and phrases in your caption text is also good for SEO purposes. Split your content into lots of short videos Even if your video content is addressing a complicated subject, it's best to split it into smaller parts. You can then optimise these individually and link them all together on YouTube so people can easily view the whole series. Broadcast your video links through Twitter & Facebook It's always a good idea to promote your videos on Twitter and Facebook. You just never know who might pick up on them and share your content with their fans or followers. Get your own video channel on YouTube
It makes sense to have all your video content in the one place. It's quick and easy to set up your own YouTube channel so it's clear that all content has been created by your company and it's convenient for people to find it all together. Make sure your videos include a call to action Just like the text on your website, your video content should include a call to action. Having a slide at the end pointing people to your website or asking them to call you is a good way to encourage people to take the action you want them to after watching your video. Share your videos across the web YouTube is clearly the most widely used video sharing site on the internet but there are a number of others. Rather than adding your content to them all individually you can use Tube Mogul which distributes your content for you automatically. Create a separate sitemap for your video content Creating a video sitemap is advisable if you have a lot of video content on your own website. Just as standard sitemaps help your text get indexed by the search engines, video sitemaps make it easier for your video content to be found. There are a number of online text based and video tutorials that guide you through the video sitemap process step-by-step.
Jamie Fairbairn writes for http://www.searchblogger.co.uk on a range of online marketing topics for small business owners including video SEO, copywriting, email marketing and web design.
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==== ==== New, Groundbreaking WordPress SEO Plugin Will Allow You To Propel Practically ANY Video Onto Page 1 of Google For Your Most Profitable Keywords with Ease! Click Link Below To Learn More
http://tiny.cc/VideoSitemap ==== ====