VIVID Brand Guidelines as of April 24, 2016
CONTENTS
2...............Mission and Values 3...............Why We Need Guidelines 4...............Logo Usage 13.............Tagline 14.............Color Palette 15.............Typography 17.............Business Card 19.............Letterhead 20.............Envelope 21.............Touchpoints 36.............Credits
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VIVID: WHO WE ARE
Mission and Vision
Values
VIVID is a globally available video game producer that seeks to create memorable experiences that will excite the imagination of our customers.
- We focus on telling engaging stories through video games. - We strive to know the most up to date hardware and software standards, so that we can work in all gaming mediums. - We adhere to all guidelines regarding appropriate game content. - We prioritize digital sales in order to limit our impact on the environment. - We believe that making games means having fun. If we enjoy creating a game, you will enjoy playing it.
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WHY DO WE NEED GUIDELINES?
The purpose of this document is to help us work to establish consistent communications that build VIVID’s reputation in the many communities we serve. Adherence to these guidelines will aid us in creating materials that speak to our audiences while maintaining one, unified voice. Questions should be directed by email to VIVID’s Corporate Office. marketing@vivid.com.
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BRANDMARK
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COLOR BRANDMARK
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BRANDMARK VARIATIONS
Game Artists
Game Designers
Game Testers
Game Programmers
Global Sales
LOCKUPS
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COLOR LOCKUPS
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COLOR LOCKUPS
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LOGO MISUSES
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Do not fill the logo with any color outside of the approved color scheme.
Do not place the logo on top of a solid color that is outside of VIVID’s approved color scheme
Do not mix the B&W version of the logo with the colored version.
When placing the logo on top of a color, only use the white version, never the black version.
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LOGO MISUSES
Do not place the black version of the logo on top of a dark image.
Do not place the white version of the logo on top of a light image.
Do not place the logo so that it blocks out the major focal points in a photo.
Do not use the color logo on top of a photo, unless the photo is black and white.
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MINIMUM SIZE
When placing the logo on print materials, never make any of the logos smaller than these sizes. .75 in. wide
.75 in. wide
1.5 in. wide
TAGLINE
Sensational Gaming The VIVID tagline is not meant for use next to the logo. The logo and tagline can be placed in the same area, but they are not one unit. The tagline should always be written in Helvetica.
Sensational Gaming
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COLOR PALETTE
The color palette for VIVID is designed to create visual consistency between all the various sectors of the brand. Do not deviate from this color scheme.
Pantone Black HEX 000000 C 75 R 0 M 68 G Y 67 B 0 K 90
Pantone White HEX FFFFFF C 0 R 255 M 0 G 255 Y 0 B 255 K0
Pantone 2097C HEX 6244BB C 74 R 98 M 81 G 68 B 187 Y0 K0
Pantone 2097U HEX 715EB8 C 65 R 113 M 69 G 94 Y 0 B 184 K0
TYPOGRAPHY
When typing information on touchpoint materials, both print and digital, use the typeface family Helvetica. USAGE SPECS - For ideal usage, always make the leading (the space between lines of text) be at least 4 points higher than the type size. - Type size will vary as needed, but in general, do not go below 8 point, or it becomes hard to read.
HELVETICA LIGHT HELVETICA LIGHT OBLIQUE HELVETICA REGULAR HELVETICA OBLIQUE HELVETICA BOLD HELVETICA BOLD OBLIQUE HELVETICA LT ITALIC HELVETICA LT BOLD HELVETICA LT BOLD ITALIC HELVETICA LT BLACK REGULAR HELVETICA LT BLACK ITALIC HELVETICA LT COMPRESSED REGULAR HELVETICA LT CONDENSED REGULAR HELVETICA LT CONDENSED ITALIC HELVETICA LT CONDENSED BOLD HELVETICA LT CONDENSED BOLD ITALIC
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TYPOGRAPHY
FOR LETTERHEAD USE ONLY use the Arial typeface family. USAGE SPECS - For ideal usage, always make the leading (the space between lines of text) be at least 4 points higher than the type size. - Type size will vary as needed, but in general, do not go below 8 point, or it becomes hard to read.
ARIAL REGULAR ARIAL ITALIC ARIAL BOLD ARIAL BOLD ITALIC ARIAL BLACK REGULAR ARIAL NARROW REGULAR ARIAL NARROW ITALIC ARIAL NARROW BOLD ARIAL NARROW BOLD ITALIC ARIAL ROUNDED MT BOLD REGULAR
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(000) 000- 000 danielw@vivid.com 9000 It’s Over Rd. Anderson, SC, 29621
Paper Specs - Mohawk Loop - Pure White - Smooth Texture - 130 Double Thick Cover
3.5 in.
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Daniel Whitlaw Game Artist
BUSINESS CARD
0.8 in. 0.75 in.
0.75 in.
2 in.
0.8 in.
BACK
BACK SAME OUTER DIMENSIONS
The business card has rounded edges that have a 5mm radius.
0.55 in. Daniel Whitlaw Game Artist
Helvetica
Regular 9 pt. Helvetica
Regular 8 pt.
FRONT
0.25 in.
(000) 000- 000 danielw@vivid.com 9000 It’s Over Rd. Anderson, SC, 29621
0.25 in.
0.25 in. 0.75 in.
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LETTERHEAD
Paper Specs - Mohawk Loop - Pure White - Smooth Texture - 70 text
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8.5 in.
0.45 in. 0.3 in.
4 in.
0.3 in.
2 in.
1 in.
Arial
Regular 8 pt. Arial
Regular 9 pt.
1.2 in.
BACK IS A SOLID COLOR
FRONT
11 in.
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#10 ENVELOPE
0.75 in.
Regular 10 pt. 3 in. Helvetica
9.5 in.
3 in.
0.6 in.
Sonic Sonicthe theHedgehog Hedgehog 100 100Green GreenHill HillZone Zone Anderson, Anderson,SC, SC,29621 29621 PO POBox Box111 111
Sonic the Hedgehog 100 Green Hill Zone Anderson, SC, 29621 PO Box 111
FRONT
SAME OUTER DIMENSIONS
Daniel Whitlaw, 9000 It’s Over Rd. Anderson, SC, 29621, PO Box 111
BACK
3.5 in.
1.6 in.
Regular 12 pt.
The fold goes over the back of the envelope, matching colors with the back.
1.6 in.
1.75 in. 2.5 in.
Sonic the Hedgehog 100 Green Hill Zone Anderson, SC, 29621 PO Box 111
1.75 in.
2.5 in.
4.125 in. Daniel Whitlaw, 9000 It’s Over Rd. Anderson, SC, 29621, PO Box 111
Helvetica
DanielWhitlaw, Whitlaw,9000 9000It’s It’sOver OverRd. Rd. Daniel Anderson,SC, SC,29621, 29621,PO POBox Box111 111 Anderson,
Paper Specs - Mohawk Loop - Pure White - Smooth Texture - 70 text
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Youtube video
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VIVID Games App The VIVID Games app uses your phone’s camera, with the aid of a printable GameCard, to place a 3D game into the real world. The app also lets you record a video of your screen so you can remember the experience and share it with others.
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8.5in. x 11in. This is what you will receive in an email from the VIVID games app.
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CREDITS
http://www.pixeden.com/psd-mock-up-templates/iphone-6-plus-psd-vector-mockup (p. 29, 30, 33, 35) http://zippypixels.com/product/mockups/apparel/free-baseball-cap-mockup/ (p. 24) http://www.graphberry.com/item/branding-stationery-mockup-mvol-6 (p. 21) https://dribbble.com/shots/1334743-App-Store-mockup-Free-PSD (p. 29) https://www.behance.net/gallery/21816825/Free-iPhone-Case-PSD (p. 27) http://www.paskaka.com/studio-matte-black-headphones--beats-studio-with-built-in-remote-from-beatsby-dre.html (p. 26) http://techandall.com/drone-mobile-bluetooth-gaming-controller/ (p. 25) http://www.designbyhumans.com/designguide (p. 13, 23) http://freegoodiesfordesigners.blogspot.se/2014/07/free-psd-t-shirt-mockup-download-here.html (p. 22) http://www.businesscardszone.com/20-free-business-card-mockup-templates/ (p. 18)
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VIVID is a fictional company made by Daniel Whitlaw. Do not use this book or any of the images herein without the creator’s express consent. If you would like permission to use this manual, you can make an inquiry by emailing danielwartist@gmail.com