NEGOTI ATEDSTUDYPRESENTATI ON DAMONMARKHAYWARD
I NDUSTRYBRI EF COLLABORATI ONPROJECTBY KERENNOURI EL,KERRI ANNJOHNSTONANDDAMONHAYWARD
WERROBOTS-Thebr i ef Cr eat eavi suali dent i t yandadver t i si ngsol ut i onsf or anew Londonbasedf est i valbasedonmusi c,i nnovat i onand t echnol ogyt aki ngpl aceonBr i ckLanei nNovember2017. Thekeyt hi ngswei dent i ďŹ ed VI SUALI DENTI TY-ADVERTI SI NG-LONDON-I NNOVATI ON
WERROBOTS-I dent i t ydevel opment( l ogo)
+Usi ngt her obotf aceasani conf ort hef est i val ,amemor abl e char act ert hatappear st hr oughoutpr omot i onalmat er i al +Event ual l ydeci dedonamor esi mpl i st i candgeomet r i cst yl et hati ncor por at ed Ker r i ’ sbr ai l l eexper i ment s
WERROBOTS-I dent i t ydevel opment( t ype)
+Cr eat i ngauni quet ypef acet ousei nheader s,gi vi ngt hecl i entopt i ons +Set t l i ngont he ‘ Ai l er on’t ypef acef ami l yf ort hemai nbodyt extofal lmat er i al s
WERROBOTS-Gi vi ngt hecl i entopt i ons 3adver t i si ngst r at egi es
3mer chandi si ngopt i ons
3f est i valout put s
WERROBOTS-Adver t i si ng Adver tst r at egy1-Gl i t chadver t sandst ager eveal s Al ow costst r at egyf orsoci almedi ause,st at uesofent er t ai nmenti nnovat or ssuch asAmyWi nehouse,Char l i eChapl i net c. . .ar edi sgui sedwi t hr obotheads. Theaudi enceguessest hest at ueandt hest agei st henr eveal edal ongsi det hel i neup
WERROBOTS-Adver t i si ng Adver tst r at egy2-Tubest at i onpost er s Acombi nat i onofourvi sualst yl est obeusedi nt ubest at i onst oat t r actcommut er s i nt hei rever ydayt r avelar oundLondon
WERROBOTS-Adver t i si ng Adver tst r at egy3-Par ki ngTi cket s Duet ot hehi ghvol umeofpai dcarpar kssur r oundi ngt hef est i valsi t e,t hesecarpar ki ngt i cket desi gnscoul dbeusedt opr omot et hef est i valt odr i ver s
WERROBOTS-Mer chandi se
WERROBOTS-Mer chandi se
WERROBOTS-Mer chandi se
WERROBOTS-Ot her/Snapchatfil t er s 2t ypesofsnapchatfil t er ,onet oswi pet oaddabor der andonet hatmapsar obotheadt oyourbody
WERROBOTS-Ot her/St agedesi gn
WERROBOTS-Ot her/St agedesi gn
WERROBOTS-Ot her/St agedesi gn
PERSONALBRI EF Rebr andi ng/Br andandAdver t i si ngGui del i nes
FLYI NGBLUE-Thebr i ef Rebr andKLM andAi r f r ance’ si ghtmember shi ppr ogr amme,Fl yi ngBl ue t oappealt ot hecor r ectaudi encesandr esonat et hehi st or yofKLM Pr ovi deext ensi veasset sandgui del i nesf orf ut ur euseoft henew br andi ngandf orpot ent i aladver t i sment s. New r esear chpoi nt s: +Compet i t ormember shi ppr ogr ammes +Adver t i si ngl aw andl egi sl at i ons
FLYI NGBLUE-Fi nal i si ngt her ebr and +Anew aest het i ct hatcombi nest hei dent i t i esofKLM and Ai rFr ancet hr oughi consandt ypogr aphy +Ar ebr andt hatsui t st heaudi enceandcompl i ment st he her i t ageandpr est i geofKLM +Cr eat i ngi dent i t i est or epr esentt heachi evement sof t hecust omer
FLYI NGBLUE-Fi nal i si ngt her ebr and
FLYI NGBLUE-Cr eat i ngbr andgui dl i nes +i nt r oduceKLM andgi veabr i efhi st or yoft heai r l i ne +Showcaset henew br andasset s +Pr ovi denew col ourpal et t es +Gi vecor r ectandi ncor r ectexampl esofl ogousage +Showcaset ypef aces +Expl ai nhow t ousebr andasset si ncommuni cat i on +Gi veanover vi ew oft heuni quebeneďŹ t sof f er ed
FLYI NGBLUE-Cr eat i ngbr andgui dl i nes
FLYI NGBLUE-Cr eat i ngbr andgui dl i nes
FLYI NGBLUE-Cr eat i ngadver t i si nggui del i nes Rat hert hancr eat i ngadver t sf orFl yi ngBl ue,Ideci dedt ot ake adi f f er entappr oachwi t ht hi spr oj ect . If ocusedmor eont het heor ybehi ndadver t i si ngand cr eat edadver t i si nggui del i nest oexpl ai nt hekey i deast hatadesi gnershoul dt hi nkaboutwhendesi gni ng f orFl yi ngBl ue.
FLYI NGBLUE-Cr eat i ngadver t i si nggui del i nes +Consi st ency-advi cef orcr eat i ngcohesi veadver t st hat compl i mentKLM adver t i si ngandpr omot et he new br andi ngcor r ect l y + Bal ance- I deasar oundďŹ ndi ngt hebal ancebet weent ext andi mageandhow t hi scandi f f erbasedont he t i sedt o audi encet hati sbei ngadver +
Legal-
gui del i nesonpr oduci ngl aw abi di ngadver t i si ng cont enti nt er msofbot ht hel anguageandi mager y used.
FLYI NGBLUE-Cr eat i ngadver t i si nggui del i nes
FLYI NGBLUE-Cr eat i ngadver t i si nggui del i nes
COMPETI TI ONBRI EF( YCN) Packagi ngandspl ashpagedesi gn
GROWNUPCHOC-Thebr i ef Cr eat epackagi ngf orani nnert r ayandout ersl eeve f oranew cust omi sabl echocol at epr oduct Cr eat easpl ashpaget obedi spl ayedont hewebsi t e t opr omot et henew pr oduct New r esear ch: +Quest i onsanswer edf r om t heMDof TheGr ownUpChocol at ecompany
GROWNUPCHOC-Cr eat i vet hi nki ng +Thepackagi ngwi l lbet hel astt hi ngacust omerwoul dsee, sot hespl ashpagei smor ei mpor t ant +Doi ngt hepr oj ecti nr ever set ot hebr i ef ,l et t i ngt hespl ash pagei nuencet hepackagi ngi nst ead +Sl otmachi nei deal et ’ scust omer svi ew mor eopt i ons qui ckl yandgi vesoppor t uni t i esf orof f er sanddeal s
GROWNUPCHOC-Sl otMachi neDevel opment
GROWNUPCHOC-Sl otMachi neDevel opment +I nt er act i ve +Br andcol our s +Logocl ear l y di spl ayed +Tonguei ncheek t oneofvoi ce +Oppor t uni t i esf or speci alof f er sorf or t hecompanyt o pr omot est r uggl i ng i ngr edi ent s
GROWNUPCHOC-Packagi ngDevel opment -Keepi ngt ot hebr i efwi t haconsi st ent i mageacr ossspl ashpageandpackagi ng
GROWNUPCHOC-Packagi ngDevel opment -St i mul at i ngt hesenses.Touch,t ast e,si ghtandnow smel lwi t ha‘ scr at ch’ n’sni f f ’ sheetusedt opr omot eot heri ngr edi ent st hecust omermi ghtwantt ot r y