GRAB A SEAT Grab-a-tee to go in to win a weekend away to one of Grabaseat’s lesser known destinations.
Aotea square is transformed into a rural town’s backyard with make-shift washing lines. 100 t-shirts are strung up, each printed with a rural Grabaseat destination. Contestants have 10 seconds to grab a t-shirt with the destination of their choice.
10 winners receive a weekend get-a-way to their chosen destination, with Grabaseat campervan provided.
The t-shirt then must be worn, photographed and uploaded to the competition page on Grabaseat’s Facebook.
HALLENSTEINS
Hallensteins and Coke have come together with Ekocycle to produce the world’s first range of suits, made in part of up to 24 recycled Coke bottles.
BOTTLE RE-DESIGN
IN STORE
WINDOW DISPLAY
YMCA Launch YMCA family gym memberships.
LEWIS ROAD CREAMERY Lewis Road Creamery takes you back to the days when milk was just milk.
DIRECT MAIL
DUREX A real world event that explores a couple mutually climaxing with Durex condoms, using the metaphor of arriving at an end point together.
Map follows the couple from starting points to home.
Guy has less to travel (7km), girl has further (20km). Social media audience provides ways to slow him down or speed her up, through social hashtagging within the app and media platforms
Follow progress on live action webcam feed and live radio.
Interactive Facebook app and website invite engagement from audience.
Hashtag suggestions serve as metaphors for the product benefit and couple arrives together thanks to audience help.
At the moment the couple arrive at the end point together fireworks are set off and celebrations begin. Those who interact with the event have free Durex products and prizes as incentive. Banners, radio and social posts promote the event. Campaign extends through use of event footage as video ads.
THANKS!