An introduction to D3O

Page 34

Testimonials “If people want to know about the quality of your armour tell them that they saved me when a giant truck ran over me... My arms, shoulders, and spine, all protected with your armor... uninjured, no bone breaks, no spine injury. It worked great. Thanks!” Rider in modified Triumph gear “If you’re thinking of investing in protective gear but think it’s too heavy or doesn’t look cool, think again. Today, lots of brands make lightweight, minimalist protection. That’s where D3O comes in.” Youri Barneoud, Onboard Magazine “Icon’s goal is to bring the very best of materials and construction to our products and D3O is an integral part of this process. The low profile of D3O armor and it’s industry leading protective properties allow us to provide our customers with apparel that is built to take a hit, but doesn’t interfere with mobility and movement - two very important things when piloting a motorcycle through the urban wasteland.” Icon “Thanks to the minimalist approach, it’s one of the best-fitting back protectors we’ve ever had the pleasure of riding in – ideal for races where a back protector is compulsory.” Mountain Bike UK D3O is cool, edgy and fun, but behind the day-glo orange exterior lies a product – and a company – with a serious grasp on technology, marketing and partnerships that is steadily turning into a global brand. Mike Peake

34


Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.