CAMPAIGNS FOR ADULTS THE BICYCLE HAS A HUGE POTENTIAL IN THE CITIES WHERE MANY WAGE EARNERS GO BACK AND FORTH TO WORK EVERY DAY – OFTEN ONLY COVERING SHORT DISTANCES. WAGE EARNERS ARE THEREFORE AN OBVIOUS GROUP TO TARGET WITH A CYCLE CAMPAIGN, AND COMPANIES OFTEN TURN INTO GOOD COLLABORATORS ONCE THEY UNDERSTAND THAT CYCLING EMPLOYEES ARE HEALTHY EMPLOYEES.