THE FINALISTS /01
Note from the Editor
In my past three years with CUTOUT, I found what was deemed impossible to carry out before – such as the telling of news about the development of graphic design in the country – can now be easily obtained just by reading CUTOUT. The platform created provides the graphic designers the opportunities for creativity, discourse, inspiration and ideas. While contributing to the local design industry’s ecosystem, the publication widens the scope of participation from designers in Asia and the world, as well as increasing the level of interest in collaboration and constructive thinking toward the profession. I am glad to see the circle of graphic designers in Malaysia multiplying as we speak. Our humble beginnings in early 2010 saw a few hundred graphic designers following us on Facebook in the first month that we opened an account with the social media site. Since then, words about CUTOUT started to spread and the number steadily picked up. Now, we update our tens of thousands of followers on the latest design news through our Facebook page (CUTOUT Magazine Malaysia). We are grateful to be involved in the industry and introducing this meaningful Student Alley Creative Showcase + Award for the first time, where the Graphic Design Association of Malaysia (wREGA) is called upon to be the panel of judges, is important to establish a platform where students can excel too. 22 out of 47 young individuals have been shortlisted for their artworks that show quality and creativity in their response to an open brief provided by CUTOUT. The Award is introduced to recognise the students’ creative excellence in visual communication, and further intensify the industry’s position for quality standards in design. For the students, it is a good exposure and learning curve to the discovery of their capabilities as future graphic designers. Feast on the artworks that we reveal to you on this very day of fourth of January 2013 at the White Box of MAP @ Publika. Lastly, I would like to take this opportunity to applaud the team in CUTOUT for your dedication to the event, as well as giving everyone a wonderful experience working together throughout your time with us. Cheers to the beginning of another meaningful year ahead of us.
Vivian Toh Editor-in-Chief CUTOUT Magazine Malaysia
EDITOR’S NOTE
Foreword
The Pertubuhan Wakaf Reka Grafik Malaysia, or better known as wREGA, is on a terrific mission to fulfill its role as the graphic design association of Malaysia by creating, engaging and empowering graphic design activities and events across the country. This year we have had amazing events happening starting with the prestigious international Rediscovery: Icograda Design Week in Sarawak 2012. We have witnessed for the first time a signature wREGA event Jack in the Box: Springing Ideas happening in 4 states of Malaysia at once; Kuala Lumpur, Penang, Sabah and Sarawak in an effort to unite, nourish and encourage sharing of ideas among graphic designers. These are all our efforts in reinvigorating the graphic design industry to be on par with the rest of the world. wREGA is happy to endorse CUTOUT Magazine’s Student Alley Creative Showcase + Award in its continuous pursuit for the betterment of the graphic design industry. Kudos to the CUTOUT team for organising this for graphic design students and we hope this serves as a very good platform for up and coming graphic designers to emerge to make our nation proud.
Zachary Ong President 2012 - 2013 Graphic Design Association of Malaysia www.wrega.org
FOREWORD
Phooi Mun June
National Yunlin University of Science and Technology (Taiwan) SPECIAL AWARD
OVERALL CREATIVITY
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What do you want to do when you graduate? I am not sure yet as I don’t know if I will become a designer in the future but what is certain is that I like to design and I enjoy the design process. Where do you get the inspiration for your design? I open myself up to all kinds of advertising or poster designs to get inspiration. Also, I play computer games and watch movies whenever I have free time so doing these activities inspires me.
004 / PHOOI MUN JUNE
Who are your favourite designers? There are too many to name but I appreciate the works of HR. Giger and Steven Spielberg. What are the three things you cannot live without? My family, my lover and my health. If you had to choose one word (or one short phrase) to describe yourself, what would it be? I am not good but I’m not bad either.
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Lim Tian Shyang Tunku Abdul Rahman College
What do you want to do when you graduate? I want to go abroad and get a job in a design firm to gain experience.
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Where do you get the inspiration for your design? I’m inspired by my daily life experience and the occasional chit-chats with friends. Who are your favourite designers? Nick of greyscalegorilla and Joe Tribe of Tribe Clothing. Both of their journeys in the design line fascinate me.
006 / LIM TIAN SHYANG
What are the three things you cannot live without? Laptop, passport and money. If you had to choose one word (or one short phrase) to describe yourself, what would it be? Rat body, crazy nerd.
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Low Chin Cheng The One Academy
What do you want to do when you graduate? I have dreams. Big dreams. Animations and movies are still at their early stages in Malaysia. I would love to join the force to create more wonderful visuals for movie publishers and companies in Malaysia.
What are the three things you cannot live without? Family – I can’t go on without their love and support. Nature – well, all of us can’t live without the contribution of nature. Art – to be frank, without it, I’m nothing. Life is like an art and I hope I could live it right.
Where do you get the inspiration for your design? From my daily life and mostly nature. Well, lots of designs are based on transforming the basic nature form into something more interesting.
If you had to choose one word (or one short phrase) to describe yourself, what would it be? Sense, because I appreciate every little things that touch me in life.
Who are your favourite designers? Malaysian artists Kidchan and .RED aka Hongyi. Alexander McQueen; his works are gorgeous.
008 / LOW CHIN CHENG
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LOW CHIN CHENG / 009
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Yeong Min Heng The One Academy Penang SPECIAL AWARD
BEST EXECUTION FOR A PROJECT
What do you want to do when you graduate? I absolutely want to get a job working as a designer that specialises in branding and advertising. I want to make use of my ability and develop more skills. I wish to travel to Europe to broaden my horizon and gain more knowledge.
Who are your favourite designers? One of my favourite designers I can think of is Shohei Otomo. He is a Japanese artist and I like his ballpoint pen illustration of Japanese art. The cultural influence in his artwork usually combines the Western and Japanese cultures.
Where do you get the inspiration for your design? Novels and movies are top on my list, followed by the things in my surroundings. I read storybooks a lot as a kid and as an adult now, I read more fantasy and sci-fi novels. I like to imagine myself as one of the characters in the story and try to think from his or her perspective.
What are the three things you cannot live without? Of course, my family comes first. Their support is extremely important to motivate me in my studies. Also, I can’t live without language (for communication) and determination (the spirit to move on in my life).
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010 / YEONG MIN HENG
If you had to choose one word (or one short phrase) to describe yourself, what would it be? A person who likes to think from many perspectives.
YEONG MIN HENG / 011
Alvin Edison Limkokwing University of Creative Technology
What do you want to do when you graduate? I want to work in advertising. I believe this goal has been living in me since a couple of years ago when I was introduced to the advertising world. I always feel there is room to learn more and more about it. I feel this is my passion.
Who are your favourite designers? There are many famous creative people that inspire me, but for a designer, it is Stefan Sagmeister.
Where do you get the inspiration for your design? For this project, I think I got my inspiration mostly from the late Yasmin Ahmad’s book titled “How You Know?”. I found the name ‘Gravitas’ in the book and the style of the design partly inspired the book (many things are weaved into something), and of course I had done some visual research too.
If you had to choose one word (or one short phrase) to describe yourself, what would it be? A naive achiever.
012 / ALVIN EDISON
What are the three things you cannot live without? Money, family and friends.
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Cheong Thung Zhen New Era College
What do you want to do when you graduate? I wish to go Taiwan to further my studies so I can work there.
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Where do you get the inspiration for your design? When I am chatting with somebody or going on a window-shopping spree.
014 / CHEONG THUNG ZHEN
Who are your favourite designers? Jimmy from Taiwan. He is a famous graphic novelist. What are the three things you cannot live without? Family, music and my hands. If you had to choose one word (or one short phrase) to describe yourself, what would it be? Perfectionist.
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CHEONG THUNG ZHEN / 015
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Lim Sook Fun New Era College
What do you want to do when you graduate? I would like to further my studies in another country so that I am able to experience the culture of that country and upgrade my techniques. Where do you get the inspiration for your design? I get my inspiration from research. I add on some of my interests and the concepts I have set and hence it becomes my design.
016 / LIM SOOK FUN
Who are your favourite designers? My favourite designer would be Kris Kuksi,! a postindustrial Rococo master.
What are the three things you cannot live without? Three things that I must have in my live are happiness, fun and joy. If you had to choose one word (or one short phrase) to describe yourself, what would it be? I think “crazy� will be my choice.
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SPECIAL AWARD
OUTSTANDING ART PIECE
LIM SOOK FUN / 017
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Jerry Chong Jing Loong New Era College
018 / JERRY CHONG JING LOONG !
What do you want to do when you graduate? Find a medium-sized company where I can grow as a graphic designer. Where do you get the inspiration for your design? I tend to be silent and listen to my friends talking, and then picture their words in my imagination.
What are the three things you cannot live without? God, time and money. If you had to choose one word (or one short phrase) to describe yourself, what would it be? Passionate!
Who are your favourite designers? Jietwong and Jay Lim. My sister too. My sister, Kelly Chong, is a designer who has so much influence on me.
JERRY CHONG JING LOONG / 019
Tan Jee Ling New Era College
What do you want to do when you graduate? Become a cartoonist and an illustrator.
What are the three things you cannot live without? Family, friends and money.
Where do you get the inspiration for your design? I look up the sky or go for a walk and ponder at things.
If you had to choose one word (or one short phrase) to describe yourself, what would it be? Freedom.
Who are your favourite designers? Yoshitomo Nara.
020 / TAN JEE LING
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TAN JEE LING / 021
Low Yean Yee In House Multimedia College
What do you want to do when you graduate? Become a designer.
What are the three things you cannot live without? My iPad, sketchbook and pencil.
Where do you get the inspiration for your design? From the movie poster of ‘Sucker Punch’.
If you had to choose one word (or one short phrase) to describe yourself, what would it be? Perfectionist.
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Who are your favourite designers? Kim Jung Gi.
022 / LOW YEAN YEE
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Evelyn Seng Sze Huey The One Academy
024 / EVELYN SENG SZE HUEY !
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What do you want to do when you graduate? I’m planning to get a job in an animation company either in Malaysia or Singapore. While I’m working, I wish to brush up on my 2D skills in order to prepare myself to enter into Gobelins in Paris. Where do you get the inspiration for your design? Most of my inspiration is derived from everything that is happening around me. I love observing my surroundings and whatever that strikes an interest in me, I would store it in as a potential idea for any upcoming artwork.
Who are your favourite designers? Designers or artists whom I always look up to are Anna Cattish, Kekai Kotaki, Pascal Campion and many of the concept artists from Pixar and Dreamworks. What are the three things you cannot live without? My books, probably. The other two things would be my pencil and paper. If you had to choose one word (or one short phrase) to describe yourself, what would it be? This is really tough. “Flexible”.
EVELYN SENG SZE HUEY / 025
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Lee Kok Liong Tunku Abdul Rahman College
What do you want to do when you graduate? After I graduate, I wish to be a designer that inspires the world. Where do you get the inspiration for your design? I once saw a man who was with his daughter at the bus stop, smoking. Who are your favourite designers? Andy Warhol.
026 / LEE KOK LIONG
What are the three things you cannot live without? Colours, bottle and my dream. If you had to choose one word (or one short phrase) to describe yourself, what would it be? Drunken.
LEE KOK LIONG / 027
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Abdullah Hadi Saeed Alduh KDU College Penang SPECIAL AWARD
TECHNICAL SKILL
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What do you want to do when you graduate? I always wanted to be an animation designer and photographer.
What are the three things you cannot live without? It’s quite difficult to choose three things only, but I would say my love, my sketchbook and my camera.
Where do you get the inspiration for your design? I refer to design books as well as photography magazines for inspiration.
If you had to choose one word (or one short phrase) to describe yourself, what would it be? Since I was young, my mom thought me the best phrase ever, which says: “Love what you do, to do what you love.”
Who are your favourite designers? Andy Warhol and Deroy Peraza for design; Karl Taylor and Tim Tadder for photography.
028 / ABDULLAH HADI SAEED ALDUH
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ABDULLAH HADI SAEED ALDUH/ 029
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Choo Chee Fei KDU College Damansara
What do you want to do when you graduate? I am a greedy person so I think I’ll work as a games developer with a major in 3D environment art. I will develop my own casual games during my free time. I’ll also grab some photography jobs, as it is my hobby to take photographs. Where do you get the inspiration for your design? I travel and see different things and meet with different people.
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030 / CHOO CHEE FEI
Who are your favourite designers? Hayao Miyazaki has a unique imagination that he uses to create his own world without any flaws. What are the three things you cannot live without? My laptop, camera (no matter digital or analogue) and my scrapbook. If you had to choose one word (or one short phrase) to describe yourself, what would it be? Versatile.
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CHOO CHEE FEI / 031
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Liew Ann Chee New Era College
What do you want to do when you graduate? I would like to become a professional graphic designer that focuses on computer graphics. Other than that, I will also want to dabble in animation and movie making. Where do you get the inspiration for your design? I read a lot and I love watching movies. I think that these hobbies of mine give me inspiration especially after reading! or watching something which keeps me thinking about it.
Who are your favourite designers? My favourite designer is Dric from Korea. I like his style and his choice of warm colour tone that he mainly uses in his artwork.
032 / LIEW ANN CHEE
What are the three things you cannot live without? I cannot live without my books, sketchbooks and my drawing tools. If you had to choose one word (or one short phrase) to describe yourself, what would it be? The word “optimistic� can totally fit me as I think that we should always think positive even though we may be living in a tough environment because time will pass like rain.
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LIEW ANN CHEE / 033
Chan Chee How Era Technology Communication Art & Design
What do you want to do when you graduate? I hope I can ! be a successful animator or fashion designer after I completed my studies.
Where do you get the inspiration for your design? The people and the things around me, especially my lecturers, inspire me because they have a lot of experience. I always learn from them to improve my design skills set. Who are your favourite designers? Carven Ong, a fashion designer from Malaysia.
034 / CHAN CHEE HOW
What are the three things you cannot live without? My laptop, iPod and broadband. If you had to choose one word (or one short phrase) to describe yourself, what would it be? Fashionable, because I keep myself up-to-date with the latest news about fashion design and graphic design.
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Lee Fui Chin New Era College
What do you want to do when you graduate? The first thing I would do is to work towards being an art director. I like to share and discuss with people about my opinion and experience. Besides that, I also want to be a great photographer.
Who are your favourite designers? So far I have none.
Where do you get the inspiration for your design? Sometimes the inspiration will just cross my mind or it is influenced by my mood of that day. I love nature simply because nature is the most simple and natural thing on Earth. While looking at anything natural can make one’s mind relaxed, it also gives me inspiration that I can apply to my design.
If you had to choose one word (or one short phrase) to describe yourself, what would it be? Simple is the best.
036 / LEE FUI CHIN
What are the three things you cannot live without? Pencil, paper and my favourite tea.
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LEE FUI CHIN/ 037
Bu Ci Xian University of Tunku Abdul Rahman
What do you want to do when you graduate? I want to become a photographer or a copywriter. This is because I like taking photos and keeping them as a memory. I like to take photos when I’m traveling. I find that the subject on copywriting for advertising is quite interesting and I realised that I enjoy writing copy. Where do you get the inspiration for your design? I get inspiration from my lecturer and magazines. My lecturer always teaches me different techniques in photography. I refer to magazines to see how other people design photo layouts.
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038 / BU CI XIAN
Who are your favourite designers? Dr Ray Langenbach. What are the three things you cannot live without? My family members who have given me a lot of support. My camera that is always with me to capture all the nice and memorable photos. My handphone that helps me to get in touch with my family. If you had to choose one word (or one short phrase) to describe yourself, what would it be? A learner.
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Tam Jian Ru Dasein Academy of Art
What do you want to do when you graduate? I want to be a children’s book illustrator or a concept artist. Where do you get the inspiration for your design? ! From children’s storybooks and also behance.net. Who are your favourite designers? Feng Zhu, Ludovic Jacqz and Pablo Picasso.
040 / TAM JIAN RU
What are the three things you cannot live without? Fun, money and family. If you had to choose one word (or one short phrase) to describe yourself, what would it be? I’m hands-on in art.
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TAM JIAN RU/ 041
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Aisyah binti Zulkifli Saito College SPECIAL AWARD
EXPLORATION OF TOPIC/THEME
042 / AISYAH BINTI ZULKIFLI
What do you want to do when you graduate? I would love to start a freelance business to gain more experience.
What are the three things you cannot live without? The three things I can’t live without are communication, my laptop and my bed.
Where do you get the inspiration for your design? Most of my inspiration comes from random conversations with family and friends.
If you had to choose one word (or one short phrase) to describe yourself, what would it be? Passionate.
Who are your favourite designers? One of my favourite designers would be Andrea Manzati.
AISYAH BINTI ZULKIFLI / 043
Lee Fang Line National Yunlin University of Science & Technology (Taiwan)
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What do you want to do when you graduate? I will be stepping into the design field and bringing the best visual experience to everyone. Where do you get the inspiration for your design? I have found that most of my inspiration comes from my daily life. Who are your favourite designers? Banksy, who is popularly known for making graffiti the talk of town. He displays his art on public surfaces such as walls, even going as far as to build physical prop pieces.
044 / LEE FANG LINE
What are the three things you cannot live without? My family, music and my dream. If you had to choose one word (or one short phrase) to describe yourself, what would it be? The silent grinner.
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Chu Pui Kuen Dasein Academy of Art
What do you want to do when you graduate? Become a concept artist or an illustrator.
What are the three things you cannot live without? Computer, sketchbook and pencil.
Where do! you get the inspiration for your design? I get it from reading books, taking photos, traveling, listening to music or watching movies.
If you had to choose one word (or one short phrase) to describe yourself, what would it be? There’s nothing you can’t achieve if you have a strong will.
Who are your favourite designers? Feng Zhu, Artgerm and Kim Jung Gi.
046 / CHU PUI KUEN
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Glossary 1) PHOOI MUN JUNE
National Yunlin University Of Science And Technology (Taiwan)
6) YEONG MIN HENG
The One Academy Penang
Advertising
Branding
My concept behind each artwork is based on Amnesty International’s Article 13 of the Universal Declaration of Human Rights. The three different types of board games are used as a symbol of freedom. Placing other board games’ game piece on the Xiang Qi (Chinese chess), the Western chess and the Halma board game is to show people that everyone has the right to freedom and they can choose the place they want to go.
A rebranding effort for W Cinemax. The business entity has a potential to grow in the cinema industry and more 3D films are coming into the market, but needed its target markets to connect the 3D films with the brand itself. W Cinemax’s brand gets its identity from 3D films’ characteristics using the concept of red and cyan anaglyph image. The final designs cut across the huge range of different media from prints to vehicles as well as web and digital.
2) LIM TIAN SHYANG
Tunku Abdul Rahman College
7) ALVIN EDISION
Photo Image Manipulation
Dreams will always blow off your mind in some way. This is my interpretation of my own state of mind. When I’m faced with stress, I tear down the face into an organic form and release the brain’s richness into the space.
Packaging Design
3) LOW CHIN CHENG
The One Academy
Craft Title: Mama-san This is a Japanese doll drawn on a capsule toy. Instead of throwing away the capsule I find it reusable as a decorative item. So I re-use it to make pretty dolls, and add them into my capsule toy collection. Material: Capsule, Buncho paint (used 2 hours to make) 4) LOW CHIN CHENG The One Academy Craft Title: Dragon 2012 is the year of Dragon in the Chinese calendar. I can’t say that this is 100% original because I looked at some references online before I made it, as I wasn’t sure how to make it at first. I’ve always been fascinated by the Chinese culture and so I decided to make one out of clay as a home decoration. 5) LOW CHIN CHENG The One Academy Illustration Title: Hanna Esther Hanna Esther is a minor character in my story. She’s an orphan with a tough life. In the story she inspires the main character to look at the world in a positive way. With the skills I have acquired in my studies, I hope I could achieve my dream to publish my story one day.
048 / GLOSSARY
Limkokwing University of Creative Technology
Gravitas means dignity,seriousness,and maturity,qualities that are found in leaders or people with higher position. Gravitas was chosen as the brand name as “the wine with dignity/serious wine” and to build a strong character and perception of the wine because buying wine (especially for a new consumer) is tricky due to the massive choices available in the market. The deer’s antler symbolises Gravitas. The antler in the design was tweaked to visualise the image of a grape. Overall, the whole design is modern (in gold and silver colours) to reflect the personalities of modern young professionals – classy and sophisticated. 8) CHEONG THUNG ZHEN
New Era College
Packaging Design The packaging for this set of kitchen utensils is inspired by oriental elements. The formation of the logo is borrowed from the Chinese word, which means “togetherness”. I wish to present the warmness of a family when they are having dinner together. The leaves shown on the packaging makes the logo stand out. Moreover, I used the leaves to bring out the message of eco-friendliness, to remind the public to be friendly to the environment. 9) LIM SOOK FUN
New Era College
Packaging Design A packaging design for a set of kitchen utensils. I used the word 숲 which means “forest” in Korean. The logo is designed in cool colours, with reference to Korean paintings. Paper cutout illustration designed in pastel colour is introduced and the background is created with overlapping textures and pattern paper.
10) LIM SOOK FUN
New Era College
15) EVELYN SENG SZE HUEY The One Academy
Illustration
Illustration
My colour pencil illustration is about a clown with a bloody mouth and face. Through this image, I would like to show that a clown always brings fun to people, but no one will ever know the feelings of the clown. They are just like normal people and their profession should be respected and appreciated.
Title: Her Sunflower Garden
11) JERRY CHONG JING LOONG
New Era College
Illustration
This was my very first try on children’s illustration. This piece illustrates a girl who loves to dress up, tend to her garden and care for her pet cat. A girl her age would have been out playing with other children, enjoying life but here she is, in her solitude because she is not accepted by the society by how ‘different’ she is. 16) LEE KOK LIONG
Tunku Abdul Rahman College
Title: Make it Simple
Advertising
Nowadays, our life is so complex. We even can’t handle it. So, this artwork is to tell us that we can make our complex life simple. Though this may look ordinary, I drew each element by hand with my heart.
This is a series of three posters themed around antismoking messages for families. By using daily materials used by consumers, each object represents a family figure such as the banana to represent a man or father, the lipstick to represent a woman or mother and the teddy bear to represent a child.
12) TAN JEE LING New Era College Illustration This incident is about the riot in London that happened between the 6th and 10th August 2011. The Metropolitan Police stated that officers were attempting to arrest Mark Duggan on suspicion of planning an attack and that he died from a gunshot wound to the chest. An angry public protest over circumstances of Duggan’s death led to a riot in Tottenham, which escalated into widespread riots, looting and arson in London and elsewhere (source: Wikipedia). In this image, I want to express that black men and white men are the same as they are all British citizens. 13) LOW YEAN YEE
17) Abdullah Hadi Saeed Alduh
KDU College Penang
Photography Title: Swim like a Champ I am inspired very much by the London Olympics photography and so I have done some research to find out how to capture a real stunning moment of some of the games, particularly swimming. What I planned for is to capture the model from his face while he spreads his arms like wings. I used two flashguns, one external as well as internal. The setting of this picture: Exp time: 1/160sec, Aperture: f/8, ISO-800
In House Multimedia College
Illustration This is my first time trying out different colours to create difference visual effects. I enjoy the whole drawing process. 14) EVELYN SENG SZE HUEY The One Academy Illustration Title: Feeding Time I like to have stories instilled in my artwork. This piece is done specially for Halloween 2012, and it tells a story of a witch-to-be with her favourite creature, the fox serpent. She may not look like a typical witch, and fox serpents may not have ever existed in any legend but that was what I had wanted to aim for; something a little different and then a story that begins to evolve around the two characters.
18) Abdullah Hadi Saeed Alduh KDU College Penang Photography Title: Water Splash Medium: Digital Photography In this photo, I tried to create some water splash from the swimming pool while I captured the photo in a very fast shutter speed. I took this shot in the morning as there was enough light to shoot in high-speed exposure. The setting of this picture: Exp time: 1/1250sec, Aperture: f/2, ISO-400
GLOSSARY / 049
Glossary 19) Abdullah Hadi Saeed Alduh KDU College Penang
23) LIEW ANN CHEE
Photography
Illustration
Title: Sexy Body
A pirate’s life is adventurous and it’s full of unexpected tasks in order to get the treasure across the sea. In this story I illustrated, the pirate and his team have to fight the Sea Monster who is also going after the treasure. After all the fighting, the pirate and the Sea Monster decided to work together to reach their destination.
Getting direct light works sometimes, but when it comes to creativity, you should know how to play with the light. This is how I understood the direction of light in photography. In this shot, I tried the back lighting technique with a black piece of cloth to cover the glass from the back and let the light come through from the sides to create a nice figure.
New Era College
24) CHAN CHEE HOW
The setting of this picture:
Exp time: 1/125sec, Aperture: f/5, ISO-800
Advertising
20) CHOO CHEE FEI
KDU College Damansara
3D Game Design Title: Dragon Breath This project was created using Unreal Tournament 3 engine, which is a first-person shooter game. In this story I created, the player is the last of his race and he is trying to protect his windy and foggy town from the intruders. This is the panorama view of the town built inside a forest where you can see the giant frog, the Oni light statue and the gate as the road mark of the game. 21) CHOO CHEE FEI KDU College Damansara 3D Game Design
Era Technology Communication Art & Design
This is the advertisement I designed for Gatsby with the slogan “Want Difference?”As Gatsby is a hair product, I think of using different make up brushes to show the result of using Gatsby. In this visual, you will see that you can create a stylish look with Gatsby and stand out from the crowd. 25) LEE FUI CHIN New Era College Illustration A pirate’s life is adventurous and it’s full of unexpected tasks in order to get the treasure across the sea. In this story I illustrated, the pirate and his team have to fight the Sea Monster who is also going after the treasure. After all the fighting, the pirate and the Sea Monster decided to work together to reach their destination.
Title: Dragon Breath
26) BU CI XIAN
This is a view taken in the Dragon Breath game. I designed the town with traditional eastern elements, where this cultural street represents the Fire element. There are lanterns, masks and vending machines from Japan, the famous bird street in Hong Kong and the bazaar in Malaysia.
22) LIEW ANN CHEE
New Era College
Product Design
University Of Tunku Abdul Rahman
Photography Here’s a photograph on the simple life in a fishing village of Pulau Ketam. There is no concrete forest around. There are no buses and very few cars. We will never see this scene in small towns or cities. The people work hard at farming or fishing to gain their daily necessities (food and shelter) no matter it is a good day or rainy day. 27) TAM JIAN RU
Title: Clock Button Design – Time Will Pass Like Rain
For me, I believe that time will pass like rain. Time will pass, no matter good or bad. Like the weather, there’ll be sunshine after the rain. For this moment, we laugh and we cry sometimes. The next moment, we may not. Every single moment is unique in our lives.
Illustration
050 / GLOSSARY
Dasein Academy Of Art
My illustration tells the story of a lumberjack. The lumberjack’s job is to cut trees. One day he was working until very late and the woodcutter machine that he was using was causing trouble again. So he decided to use the axe to continue his work but he fell into a hole without looking. He fainted. The trees attacked him and a bear had saved him. When he woke up, he saw a big bear licking his wounds. He remembered the bear as the little bear that he saved in the past. The lumberjack quit his job to become a forest ranger afterwards.
28) Aisyah binti Zulkifli
Saito College
Graphic Design Title: Surrealism The concept is about a smart humanoid-hawk studying to get what he wanted (an award) and to escape from the birdcage. The hidden meaning is if humans can be free as long as they want, why can’t animals too? Stop animal cruelty. Birds have wings for a reason. To fly. 29) LEE FANG LINE
National Yunlin University Of Science & Technology (Taiwan)
Advertising Title: Save our daughters. Stop FGM. Female circumcision is usually carried out on adolescents; hence it is a violation of children’s right. It also infringes on a person’s health, safety and right to have a complete body. Besides, female circumcision invades the human right to be free from torture and inhumane treatment. The possible death brought by this procedure violates the human’s right to life. It reflects deeply rooted in gender inequality which turns out to be extreme discrimination towards females. The hollow pattern on the blade used conventionally during circumcision shows an African girl. The red inverted triangle resembles female genital organs. 30) CHU PUI KUEN Dasein Academy Of Art Illustration Funny caricatures resembling my classmates and my lecturer, and inspired from anime.
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Special thanks to
Participating Educational Institutions
Endorsed By
The CUTOUT Student Alley Creative Showcase awards 30 of the best artwork entries received from students who are currently undertaking or have recently graduated from an art and design programme from a college or university. Each of the artwork was selected based on originality, consistency of the design, image quality, the message in terms of expression and clarity of the message, art direction in terms of the style and techniques used, and the visual appeal. The Student Alley project provided the students a great learning curve to the discovery of their capabilities as future graphic designers.