Key metrics Date
Daily Active Users Weekly Active Users Daily The number of people who Weekly haveThe interacted numberwith of people or viewed who your havePage interacted or its 2/11/11 0 0 2/12/11 0 0 2/13/11 0 0 2/14/11 1 1 2/15/11 0 1 2/16/11 1 1 2/17/11 0 1 2/18/11 0 1 2/19/11 0 1 2/20/11 1 1 2/21/11 0 1 2/22/11 0 1 2/23/11 0 1 2/24/11 0 1 2/25/11 0 1 2/26/11 0 1 2/27/11 0 0 2/28/11 0 0 3/1/11 0 0 3/2/11 0 0 3/3/11 0 0 3/4/11 0 0 3/5/11 0 0 3/6/11 0 0 3/7/11 0 0 3/8/11 0 0 3/9/11 0 0 3/10/11 0 0 3/11/11 0 0 3/12/11 0 0
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Key metrics
Monthly Active Users Daily New Likes Daily Unlikes Monthly The number of peopleDaily whoThe have number interacted of new withpeople or Daily viewed who Unlikes your have Page of liked your or your Page its Page. posts. (Total (Total This Count) includes Count) interac 1 0 0 1 0 0 1 0 0 1 0 0 1 0 0 1 0 0 1 0 0 1 0 0 1 0 0 1 0 0 1 0 0 1 0 0 1 0 0 1 0 0 1 0 0 1 0 0 1 0 0 1 0 0 1 0 0 1 0 0 1 0 0 1 0 0 1 0 0 1 0 0 1 0 0 1 0 0 1 0 0 1 0 0 1 0 0 1 0 0
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Key metrics
Lifetime Total Likes Lifetime Total Unsubscribers Daily Logged-in Page Views Lifetime The total number of people Lifetime who Thehave totalliked number yourofPage. users Daily(Total who Pagehave Count) Views hidden from users your App logged or Page into Facebook in News F 1 0 0 1 0 0 1 0 0 1 0 1 1 0 0 1 0 0 1 0 0 1 0 0 1 0 0 1 0 0 1 0 0 1 0 0 1 0 0 1 0 0 1 0 0 1 0 0 1 0 0 1 0 0 1 0 0 1 0 0 1 0 0 1 0 0 1 0 0 1 0 0 1 0 0 1 0 0 1 0 0 1 0 0 1 0 0 1 0 0
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Key metrics
Daily Logged-in Page Views Daily News Feed Impressions Daily Likes and Comments Daily Page Views from users logged Daily The intonumber Facebook of times (Unique people Daily Users) (Fans The number and non-Fans) of likes have and comments viewed a News made Feed on 0 0 0 0 0 0 0 0 0 1 5 0 0 0 0 0 6 0 0 0 0 0 0 0 0 0 0 0 3 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
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Key metrics
Daily Likes Daily Comments Daily Discussion Posts Daily Likes of your Page's content Daily(Total Comments Count) created on your Daily Page's Discussions contentcreated (Total Count) on your Page's Discussion 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
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Key metrics
Daily Wall Posts Daily Videos Daily Photo Views Daily Wall posts to your Page's Daily WallVideos (Total posted Count) to your Page Daily (Total Number Count) of times your Page's photos were vie 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
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Key metrics Daily Video Views Daily Number of times your Page's videos were played (Total Count) 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
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Daily Unlikes Daily Unlikes of your Page (Total Count)
Daily New Likes Daily The number of new people who have liked your Page. (Total Count)
Monthly Active Users Monthly The number of people who have interacted with or viewed your Page or its posts. This includes interactions from Fans and non-Fans. (Unique Users)
Weekly A The numb interacted Page or its cludes inte and non-F Daily Activ number of teracted w Page or its cludes inte and non-F Date
es Daily Unlikes of (Total Count)
Likes Daily The new people who your Page. (Total
tive Users Monthly r of people who have with or viewed your posts. This inractions from Fans ns. (Unique Users)
Key metrics
Weekly Active Users Weekly The number of people who have interacted with or viewed your Page or its posts. This includes interactions from Fans and non-Fans. (Unique Users) Daily Active Users Daily The number of people who have interacted with or viewed your Page or its posts. This includes interactions from Fans and non-Fans. (Unique Users) Date
Daily Video Views Daily Number of times your Page's videos were played (Total Count)
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Lifetime Countries
Description Date US Lifetime Aggregated Facebook location data, sored 2/11/11 by country, about the people who like 1 your Page. (Total Co 2/12/11 1 2/13/11 1 2/14/11 1 2/15/11 1 2/16/11 1 2/17/11 1 2/18/11 1 2/19/11 1 2/20/11 1 2/21/11 1 2/22/11 1 2/23/11 1 2/24/11 1 2/25/11 1 2/26/11 1 2/27/11 1 2/28/11 1 3/1/11 1 3/2/11 1 3/3/11 1 3/4/11 1 3/5/11 1 3/6/11 1 3/7/11 1 3/8/11 1 3/9/11 1 3/10/11 1 3/11/11 1 3/12/11 1
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Lifetime Gender and Age
Description Date M.25-34 Lifetime Aggregated demographic data about the people 2/11/11 who like your Page based on the 1 age and gender info 2/12/11 1 2/13/11 1 2/14/11 1 2/15/11 1 2/16/11 1 2/17/11 1 2/18/11 1 2/19/11 1 2/20/11 1 2/21/11 1 2/22/11 1 2/23/11 1 2/24/11 1 2/25/11 1 2/26/11 1 2/27/11 1 2/28/11 1 3/1/11 1 3/2/11 1 3/3/11 1 3/4/11 1 3/5/11 1 3/6/11 1 3/7/11 1 3/8/11 1 3/9/11 1 3/10/11 1 3/11/11 1 3/12/11 1
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Lifetime Cities
Description Date Lifetime Aggregated Facebook location data, sorted2/11/11 by city, about the people who like your Page. (Total Count 2/12/11 2/13/11 2/14/11 2/15/11 2/16/11 2/17/11 2/18/11 2/19/11 2/20/11 2/21/11 2/22/11 2/23/11 2/24/11 2/25/11 2/26/11 2/27/11 2/28/11 3/1/11 3/2/11 3/3/11 3/4/11 3/5/11 3/6/11 3/7/11 3/8/11 3/9/11 3/10/11 3/11/11 3/12/11
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Lifetime Language
Description Date en_US Lifetime Aggregated language data about the people 2/11/11 who like your Page based on the default 1 language setting 2/12/11 1 2/13/11 1 2/14/11 1 2/15/11 1 2/16/11 1 2/17/11 1 2/18/11 1 2/19/11 1 2/20/11 1 2/21/11 1 2/22/11 1 2/23/11 1 2/24/11 1 2/25/11 1 2/26/11 1 2/27/11 1 2/28/11 1 3/1/11 1 3/2/11 1 3/3/11 1 3/4/11 1 3/5/11 1 3/6/11 1 3/7/11 1 3/8/11 1 3/9/11 1 3/10/11 1 3/11/11 1 3/12/11 1
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Daily Internal Referrers Description Date Daily Top referrers to your Page on Facebook (Total 2/11/11 Count) 2/12/11 2/13/11 2/14/11 2/15/11 2/16/11 2/17/11 2/18/11 2/19/11 2/20/11 2/21/11 2/22/11 2/23/11 2/24/11 2/25/11 2/26/11 2/27/11 2/28/11 3/1/11 3/2/11 3/3/11 3/4/11 3/5/11 3/6/11 3/7/11 3/8/11 3/9/11 3/10/11 3/11/11 3/12/11
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Daily External Referrers Description Date Daily Top referrering external domains sending traffic 2/11/11 to your Page. (Total Count) 2/12/11 2/13/11 2/14/11 2/15/11 2/16/11 2/17/11 2/18/11 2/19/11 2/20/11 2/21/11 2/22/11 2/23/11 2/24/11 2/25/11 2/26/11 2/27/11 2/28/11 3/1/11 3/2/11 3/3/11 3/4/11 3/5/11 3/6/11 3/7/11 3/8/11 3/9/11 3/10/11 3/11/11 3/12/11
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