2016 ct open sponsorship opportunities

2016 SPONSORSHIP OPPORTUNITIES

2015 TOURNAMENT RESULTS LOCATION:

Connecticut Tennis Center at Yale New Haven, Connecticut

PRIZE MONEY:

$754,163

PLAYER FIELD:*

Including five World Top 10 and more than half of the top 30 from over 25 countries.

DEFENDING SINGLES CHAMPION:*

World #4 Petra Kvitova (CZE)

ATTENDANCE:

52,000

TV COVERAGE:**

Domestic: ESPN2 holds the domestic TV rights 3.7M viewers Global: 7.8M viewers worldwide in over 160 countries

Digital Coverage:**

An additional 1.7M watched via mobile, web, and overthe top digital services such as Apple TV, Roku, and other digital devices.

Petra Kvitova (CZE) World #4 Three-time Connecticut Open Champion Two-time Wimbledon Champion

* Rankings as of 9/23/15 **SMG YOUGov, 2015coverag.

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MISSION The Connecticut Open is a 501c3 organization and a marquee destination event in New Haven, CT that

leverages live world-class women’s tennis in an exciting and entertaining weeklong festival of food, music and fun activities for the purpose of benefitting the community and maximizing support of women’s, youth, military and other causes in Connecticut.

Tennis legends James Blake and Andy Roddick ride the spin bikes at the Yale New Haven Health booth to raise awareness and funds for the Breast Center at Smilow Cancer Hospital.

Active duty and veterans were honored on UTC Military Appreciation Night and all week long with complimentary tickets and other programs.

Students from New Haven Youth Tennis & Education (New HYTEs) participate in the 3rd annual Emirates Returns Clinic .

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SPONSORSHIP OPPORTUNITIES ALIGN YOUR BRAND WITH INDUSTRY LEADERS

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BRAND EXPOSURE 5

STADIUM COURT SIGNAGE Propel your brand into a regional, national, and international spotlight with in-stadium branding opportunities, including signage in domestic and global television view.

Connecticut Tennis Center at Yale - Stadium Court 6

STADIUM COURT – TV VIEW

Stadium Backwall Three Primary, One Corner and Two “ticker” positions (see small circles for “tickers”)

Stadium Sidewall 7

STADIUM COURT – TV VIEW

Net Judge Box

Serve Speed Clock 8

STADIUM COURT – TV VIEW

Umpire Chair – (SOLD)

Tunnel Signs: (pair) Northeast & Southwest corners or Northwest & Southeast

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STADIUM COURT – TV VIEW

Player Towel

Barrel Cooler – (SOLD)

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STADIUM COURT – SPECTATOR VIEW Entitlement of the Sponsor Club (may be available after 12/1/15)

Middle Tier Signage

Video Scoreboards 11

CONSUMER ENGAGEMENT 12

CONSUMER ENGAGEMENT TOURNAMENT GROUNDS Connect on site with a desirable demographic

EXHIBITOR BOOTHS: Data Capture, Product Sampling and Sales 13

CONSUMER ENGAGEMENT TOURNAMENT GROUNDS

Wilson Sporting Goods - Demo Days

Aetna – Smoothie Bike

Yale University Jumbo Handsome Dan

Citizen Watch – “Citizen Selfie” Promotion

First Niagara – “Banko” 14

PLAYER ENGAGEMENT & SOCIAL MEDIA FRENDS Headphones – Player gifts WTA player, Nicole Gibbs.

Autograph Sessions with WTA Players Four-time champion, Caroline Wozniacki shown.

Bank of America - #troopthanks UCONN Women’s Basketball Coach Geno Auriemma

Closer to Free Player Challenge for Smilow Cancer Hospital Men’s Legends Jim Courier (left) and James Blake (right) 15

VIP HOSPITALITY Entertain clients and key stakeholders Recognize executives and employees

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TICKETS & HOSPITALITY

Sponsor Hospitality Club*

Hospitality Suites and Box Seats

*Early week corporate rentals. Please inquire about pricing and availability.

Boxholder Restaurant

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Community Outreach Demographics Television Coverage Marketing/PR 18

SPONSORS MAKING A DIFFERENCE AMERICAN EXPRESS – In association with the USTA’s Fresh Courts initiative, American Express and the Connecticut Open transformed McClain Park, a downtrodden, abandoned New Haven park, into a safe place for neighborhood kids to play tennis, baseball and enjoy the playground. World #20, Andrea Petkovic, led a free clinic for local Boys & Girls Club youth.

EMIRATES AIRLINE – US Open Series Title sponsor Emirates Airline activated a racquet return program and an annual on-site tennis clinic for NewHYTEs (New Haven Youth Tennis & Education). Emirates has also made annual cash and equipment donations to New Haven inner city programs.

FIRST NIAGARA – First Niagara donated new tennis equipment to 300+ elementary school children at the tournament’s annual Free Lesson clinic. In 2013, together with the Governor’s Prevention Partnership on mentoring, the bank and Governor Malloy spoke about the importance of mentoring prior to Free Lesson. That same year, the bank and Connecticut Open presented a youth clinic In Newtown to advance healing and recovery for the children.

American Express Fresh Courts initiative in New Haven, CT

Emirates Airline Returns Clinic

Free Lesson

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SPECTATOR DEMOGRAPHICS CONNECTICUT OPEN FANS ARE MATURE, AFFLUENT, AND WELL EDUCATED • Mature - Spectators are adults 35-64 years old.

• Affluent - 60% have a household income (HHI) of $100,000+; 15% have HHI of $200k+; 4% have HHI of $500k+.

• Educated- 70% have graduated college, or higher.

• The only event of its kind in the Northeast, fans travel from 28 states and internationally, with the majority attending from affluent Connecticut suburbs and NYC commuter towns, especially New Haven, Hartford and Fairfield Counties.

Source: The George Washington University, Economic Impact Analysis

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DOMESTIC & INTERNATIONAL TELEVISION COVERAGE ESPN2 holds the domestic television rights to the tournament with more and more coverage appearing on its digital platform ESPN3, available via the Watch ESPN app.

ESPN2 Domestic Audience: 3.7M viewers over 10 hours of coverage.

ESPN3 Digital Coverage: An additional 1.7M viewers via mobile, web, and overthe top digital services such as Apple TV, Roku, and other digital devices.

Global TV: 7.8M viewers worldwide in 160+ countries for nearly 2,000 hours of coverage.

**Source: WTA TV, 2015 **Full list available upon request

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TOURNAMENT MARKETING Tournament implements a fully-integrated marketing campaign to Connecticut residents, NYC commuters, and tennis fans via TV, digital, radio, social, print, out of home, and direct mail.

TV Commercials

Twitter

150,000 ticket brochures New York Times and Metro North Facebook www.ctopen.org

Billboards YouTube

Radio Spots

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DOMESTIC AND INTERNATIONAL PRESS

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JOIN THE FUN! 24

JOIN THE FUN! Madison Keys snaps a selfie with fans after her win.

Jonathan the Husky gets ready for UCONN Night

Petra Kvitova (#4) and Caroline Wozniacki (#5) compete in The “Triathlon” during All Access Hour, a fan favorite.

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JOIN THE FUN! 2nd Annual Men’s Legends presented by PowerShares.

2015’s event was headlined by John McEnroe alongside Andy Roddick, James Blake and Jim Courier.

John McEnroe “quiets” the crowd during the Men’s Legends event.

A selfie with James Blake.

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JOIN THE FUN! 2015 Kids Day

ALS Ice Bucket Challenge 2012, 2014 & 2015 Champion – Petra Kvitova Tournament Director – Anne Worcester 2013 Champion – Simona Halep

Party rocker in the house …!

Redfoo helps to raise money for the Breast Center at Smilow Cancer Hospital.

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Thank you for considering a partnership with Connecticut Open presented by United Technologies!

August 19 – 27, 2016

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