V.
Criteria for Judging BUSINESS PLAN EVALUATION FORM
Name of Project: _________________________________________________ CRITERIA
MAXIMUM SCORE
Marketing Plan • • • • •
Understanding of the target market segments Clarity of the demand and supply analysis Understanding of the competitors’ marketing strategies Appropriateness of the marketing strategies Soundness of the project sales
25
Production Plan • • • • • • •
Appropriateness of the production schedule/service/merchandising Fixed assets to be used in production Soundness of the planned capacity Clarity of the production process Effectiveness of space layout Planned system of materials handling Accuracy of calculations of direct and indirect cost
25
Organization and Management • • • • • • • •
Qualification of project proponents Proposed organizational structure Clarity of the job description Qualifications of key officers Remuneration and incentive packages Calculations for administrative expense List of pre-operating activities Pre-operating expenses
25
Financial Plan 25 • • • • •
Completeness Total project cost Computation Profit and loss statement Accuracy of cash flow statement Accuracy of balance sheet Computation of financial ratios
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