BRAND GUIDELINES
© 2011 AWESTRUCK • ALL RIGHTS RESERVED
BRAND GUIDELINES
The following guidelines provide information for the correct usage of the AWESTRUCK logo and ensures a consistent and professional public image for the brand.
© 2011 AWESTRUCK • ALL RIGHTS RESERVED
LOGO
The following page provides examples of how the AWESTRUCK logo can be used with brand colors.
© 2011 AWESTRUCK • ALL RIGHTS RESERVED
MONO
The following page provides examples of how the AWESTRUCK logo can be used in mono ( in black and white ).
© 2011 AWESTRUCK • ALL RIGHTS RESERVED
STAMP
Within the AWESTRUCK brand, there is also the possibility of using the AWE stamp, in case of a small image size, keeping the brand look and feel.
© 2011 AWESTRUCK • ALL RIGHTS RESERVED
COLOR
Colors are an important part of the AWESTRUCK brand, and should be consistent throughout digital and print material, and change depending on the subject matter used.
Orange
Orange
C 0 M 50 Y 100 K 0
PANTONE 144 C - SOLID COATED
Grey
Grey
C 0 M 0 Y 0 K 50
PANTONE COOL GRAY 10 C
Dark Grey
Dark Grey
C 0 M 0 Y 0 K 85
PANTONE 445 C
Light Grey
Light Grey
C0 M0 Y4 K8
PANTONE WARM GRAY 1 C - SOLID COATED
© 2011 AWESTRUCK • ALL RIGHTS RESERVED
FONT
Alongside the logo, The brand font AWESTRUCK should be used in branded pieces, headlines and graphic treatments.
ABCDEFGHIJKLMNO PQRSTUVWXYZ abcdefghijklmno pqrstuvwxyz 1234567890
© 2011 AWESTRUCK • ALL RIGHTS RESERVED
ABCDEFGHIJKLMNO PQRSTUVWXYZ abcdefghijklmno pqrstuvwxyz 1234567890
FONT
When the brand font AWESTRUCK is not used, Century Gothic should be used when ever possible. This will commonly be used in any body copy, document copy or any other communications.
ABCDEFGHIJKLMNO PQRSTUVWXYZ abcdefghijklmno pqrstuvwxyz 1234567890
© 2011 AWESTRUCK • ALL RIGHTS RESERVED
ABCDEFGHIJKLMNO PQRSTUVWXYZ abcdefghijklmno pqrstuvwxyz 1234567890
COPY
The all-caps version ( AWESTRUCK ) is better suited for proposals, case studies, promotional/marketing materials and other introductory or more branded uses. The standard version ( Awestruck ) is fine for daily emails, legal copy, repeated use within a document, or any other casual use. Please keep usage consistent within documents, however. One case in which both versions can be used in one document is when AWESTRUCK is used in title or header copy (or as the very first instance in an text doc), with all remaining instances being Awestruck.
Acceptable:
NEVER acceptable:
AWESTRUCK Marketing Group Awestruck Marketing Group AWESTRUCK Awestruck
AweStruck AWEstruck aweSTRUCK awestruck
© 2011 AWESTRUCK • ALL RIGHTS RESERVED
UNACCEPTABLE USAGE
When applying the logo, there are some basic rules of usage that should be followed. In case of typing the brand name capitals ( AWESTRUCK ) is recommended.
No strech
No elongate
No color change
© 2011 AWESTRUCK • ALL RIGHTS RESERVED
No outilne
No font change
UNACCEPTABLE USAGE
Our logo should never be presented in Orange and Black. When using orange, the greys should be used. Black should only be used when in monotone.
Acceptable:
© 2011 AWESTRUCK • ALL RIGHTS RESERVED
NEVER acceptable:
© 2011 AWESTRUCK • ALL RIGHTS RESERVED © 2011 AWESTRUCK • ALL RIGHTS RESERVED