S P O R T S B R A N D I N G
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D E S I G N
PROFIT FROM THE PASSION. CRU specializes in turning a fan base into a powerful revenue stream. We do it through experiential marketing – capturing the hearts of those who love your team, creating innovative ways for them to engage with your brand, and cultivating the relationship over a lifetime. The outcome is happier fans and stronger business. NOW THAT’S A WIN/WIN.
We’re an agency of sports fans who happen to be creative people, too. That’s a pretty rare combination. And it’s the key to how we help our clients achieve such uncommon results.
WE’RE NOT JUST PASSIONATE ABOUT OUR WORK. WE’RE ALSO PASSIONATE ABOUT SPORTS.
CLIENT
DESCRIPTION
STAPLES Center / Premium Seating
Brand Identity / Sales Kit
• Creative Direction • Digital Artwork • Photo Retouching • Type Treatment
STAPLES Center Premium Seating is the premier brand in sports and entertainment. They decided to rebrand so that their department could stand out from the competition. We created and developed their brand identity to visually communicate the core brand values that spoke to their target demographic.
CLIENT STAPLES CENTER / Premium Seating • Creative Direction • Digital Artwork • Photo Retouching • Type Treatment • Copywriting
DESCRIPTION Online Advertising / Digital Design We created multiple campaigns during the Kings historic playoff run, in hopes of the team capturing the Stanley Cup. The risk paid off as the team won the championship in exciting fashion. From static banner ads, to rich media - websites were saturated with ads promoting the Kings title run, generating buzz and brand awareness for STAPLES Center Premium Seating.
CRU / Services
DIGITAL / WEB
EXPERIENTIAL
Brand Identity
Online Advertising
Wall Diplay Graphics
Ad Campaign
Rich Media Ads
Bus/Vehicle Wraps
One Sheets
Power Point Presentations
Signage
Brochures
Digital Decks
Banners
Sales Kit
Sizzle Reel
Merchandise
Posters
Web Design/Development
Promotional Gifts
Signage
Email Marketing
Invitations
Billboards
WE THRIVE UNDER PRESSURE. AND ALWAYS DELIVER IN THE CLUTCH.
CRU / THE WORK
THE GAME PLAN IS ONLY THE BEGINNING.
We began specializing in Sports Branding and Design in 2008. We are now a full service creative agency working in four sectors.
CLIENT
DESCRIPTION
Advent / Alabama Crimson Tide
Football Facility Wall Display Graphics
• Creative Direction • Digital Artwork • Photo Retouching • Type Treatment
University of Alabama is expanding their football facilities and wanted the walls to capture the winning tradition of Bama Football. The imagery of past, present and future greats illustrate the long history of greatness.
CLIENT Advent / Penn State Nittany Lions • Creative Direction • Digital Artwork • Photo Retouching • Type Treatment
DESCRIPTION Basketball Arena Wall Display Graphics Penn State Basketball is creating a new culture and winning tradition. The first step is to change the environment. Penn State wanted the imagery to embody the core values of the program: Passion, Pride and Grit.
CLIENT Top Rank Boxing • Creative Direction • Photo Shoot • Key Art • Photo Retouching • Type Treatment
DESCRIPTION Pacquiao vs. Margarito Fight Campaign The challenge was to not only create a campaign that generated buzz and excitement among the loyal boxing fan base. But to also appeal to the Hispanic and Filipino demographic. The tour bus was used as a mobile advertising tool to promote the fight. and was driven across the country during the promotional tour and to Cowboys Stadium.
Moving forward and future intention with yourbrand consequ ibusdae. We are sports fans first. Creatives second. haribus quo etur aut dit omnimpore recercit veruptae dolestio. Et quam, optaept atiaectium et ressit volor rercium ut dessi beatem comnis eum eos etur sequis nonserias quibeate internationally. Sit elique lia con nos sam istiuribus dolupici berum nobis
Client Top Rank Boxing / Fight Poster Key Art • Creative Direction • Photo Shoot • Key Art • Photo Retouching • Type Treatment
DOMINGO ROMA CREATIVE DIRECTOR
T: 213.290.4278 E: DOMINGO.ROMA@CRUAGENCY.COM