City Harvest
Art Director : Madison McDaniel
2011 College One Show Finalist
City Harvest is a non-profit, volunteer based organization that takes donations from restaurants, cafeterias, banquets, events, etc. and redistributes the food to those less fortunate. This was the client for this year’s college One Show competition. The concept is based off of showing consumers the good that nonwasted food can do through nutrition labels and digital media.