creative
200/www.CreativeGaga.com
VOL5/ ISSUE3
May/June 2015 the enthusiastic creative journal
PRODUCT ADVICE from Industry Experts p38
BE POLES APART
Redo Design Studio p32
Cover
Atamjeet Singh Bawa
harness the
PAPER POWER p20
Product Cosmos by
Gitesh Gupta Products from Featured Artists!
e bil o tom al Au peci t& S uc sign d o e Pr D
Featured Folks
A bunch of insights, techniques and inspiration from the best creative minds of the country.
Radek Nowakowski Founder of Redo Design Studio
Atamjeet Singh Bawa Paper Artist
Abhijit Basond Founder of Studio ABD
Mukul Goyal Product Designer
Devang Singh Founder of Studio Fry
Yulia Brodskaya Paper Artist & Illustrator
Subhinay Malhotra Product Designer
Keya Mahata Caricature & Concept Artist
Hardik Gandhi Founder of Design Gandhi
Harsha Kogod Digital Sculptor
FIGURES_GagaWorthy
creative
200/www.CreativeGaga.com
Editorial
Advertising
VOL5/ ISSUE3
Editor-in-Chief_Nitin Tiwari Nitin@CreativeGaga.com
Chief Marketing Officer_Sudhanshu Srivastava Sudhanshu@CreativeGaga.com
Art Editor_Anureet Kaur Phul Anureet@CreativeGaga.com
Branding & Mktg. Consultant_Anuj Rampal Anuj@CreativeGaga.com
Operations Editor_Pragya Bharti Pragya@CreativeGaga.com
Sales & Mktg. Consultant_Sanjeev Anand Sanjeev@CreativeGaga.com
Designer_Shelesh Kumar Shelesh@CreativeGaga.com
Distribution Executive_Pankaj Bhardwaj Pankaj@CreativeGaga.com
Designer_Gitesh Gupta Gitesh@CreativeGaga.com
Contributors
May/June 2015 the enthusiastic creative journal
PRODUCT ADVICE from Industry Experts p38
BE POLES APART Redo Design
Consultants
Studio p32
Atamjeet Singh Bawa harness
THE PAPER POWER p20 01
Media Consultant_DBase4Media Group ssrivastava@dbase4mediagroup.com Cover
Product Cosmos by
Gitesh Gupta
Surjit Kaur, MP Tiwari, PPS Phul, Jaspreet Singh, Kiran Aulakh, Roop Sahoo, Manohar Desai, Dhiraj Mahindra, Swati Sharma, Sahil Seth, Faiyaz Hawawala, Indrani Nandi, Shipra Bhargava, Surabhi Maheshwari
Products from Featured Artists!
Pr
ile ob tom l Au pecia t& S uc n od Desig
Open Bracket Publication aims to publish trade-specific, knowledge-rich magazines. Creative Gaga is our launch product, aimed at graphic design, animation, illustration, photography, product design and contemporary art. Š Open Bracket Publication 2010. All rights reserved. No part of this magazine may be used or represented without the written permission of the publisher. Creative Gaga is not responsible in any way for the views expressed by the artists. The copyright of the artworks rests with the artists themselves.
Directors_Nitin Tiwari & Anureet Kaur Phul Financial Consultant_KSMC & Associates
New Delhi: a. 72, Bangla Chowk, Neb Sarai Village New Delhi 110 068 t. 011 64722077 Chandigarh: a. 3177, Sector 21-D, Chandigarh 160022 t. 0172 4013910 Manchester, UK: a. 19, Prestage Street, Levenshulme, Manchester t. +44 7818287434 w. www.CreativeGaga.com
EVOLVE YOUR CREATIVITY WITH PRECISION
H610PRO
with 2048 levels Smart Sensitivity
NOW EVERYON E CAN AFFORD THE QUALITY
Tracing Boards
Graphic Tablets
Pen Tablet Monitor
For all enquiries contact, Rajeev Nagar on 9810375390 or mail on rajeevnagar@huion.in
Contents EXHIBIT
GYAAN
08____TrendFeed Inspiring design with potential to be influential.
44____Tips of the Trade/ Sudio ABD Generate some tips on the art of product design.
10____NewsFeed Just concluded creative events.
48____Shooting Range/ Devang Singh The photographer takes us through the art of conducting a product shoot.
12____SpendThrift Thoughtfully designed stuff that you can acquire. 14____Furniture Blues/ Hardik Gandhi A design entrepreneur, takes us through his creation of unique furniture accessories Jaipuri style! 16____Two in One/ Quip An industrial design initiative, merges the stapler and punching machine to revolutionise stationary design. 17____Pet Proactive/ Subinay Malhotra A product designer, puts together customised smart houses for small pets.
FIGURES 20____Paper Power/ Atamjeet Singh Bawa The software Engineer gives his hobby a take off by using scale paper modeling.
54____Serious Fun/ Keya Mahata Caricature and concept artist, describes the serious side of caricature design.
55
PODIUM 62____Fast and Furious/ Harsha Kogod Digital automobile sculptor, revolutionises travel for the future. 64____Loud and Clear/ Atulyakala Promoting deaf designers, Atulyakala brings forth sign language inspired quirky print and product designs. 66____Two Wheeled Future/ Bimal Rajappan Concept motorcycle designer, showcases sci-fi yet realistic automobile designs.
26____Paper Perfect/ Yulia Brodskaya The UK based paper artist and illustrator uses modified quilling techniques to capture old age. 32____Poles Apart/ Redo Design Studio Polish Redo Design Studio designs furniture that is contemporary and different from the rest.
17
38____Top Gear/ Wise Advise Design experts discuss their views on product and automotive design.
62
20
48
33
14
64
FIGURES_EarlyRiser 01 PAPER MODEL OF ‘YAMAHA DRAGSTAR CLASSIC 11’. This design was the maiden attempt and uses gloss paper to recreate the look and feel of a Drag Star.
01
02
20
02 PAPER MODEL OF ‘TIGER - 1 BATTLE FORCE TANK’. This interesting tank model is designed with a main gun that can rotate 360 degrees.
03 PAPER MODEL OF ‘LS 1000 LOCOMOTIVE’. This model of a Polish locomotive uses a metal wire to create railings and suspension springs to complete the real look.
May/June 2015
Paper Power Atamjeet Singh Bawa was born in Amritsar and completed his B-tech in Textile Chemistry in the year 2007 from Guru Nanak Dev University. Starting off as a software engineer with Accenture in 2007, he now works with IBM. He’s also a national level table tennis player and has a passion for machines.
Most people have used paper as a flat surface; as a canvas to bring ideas to life. However, Atamjeet Singh Bawa delicately moulds and glues pieces to carefully create scale paper models of airplanes and other automotives that fascinate. Here, he sheds light on this unexplored area of design to take it beyond a hobby.
03
21
FIGURES_MadeInUK
PaperPerfect Yulia Brodskaya is a paper artist and illustrator from the UK. She uses cut and bent paper strips to make vibrant 3D paper artworks. Starting off as a graphic designer, she gave up on computer programs to instead work with something as natural as paper. She has worked on more than hundred high end projects over the last six years.
26
01
In this technologically driven world, it is sometimes refreshing to admire design that is inspired from things that have been forgotten. Using paper as a canvas as well as a tool, Yulia Broskaya captures old age in a unique and trendy manner. In conversation with Creative Gaga, she throws light on her style and inspirations.
May/June 2015
01 BLACKWHITE COLOUR. This high contrast design depicts the youthful energy against the greying phase of old age. 02 BABUSHKA. The design uses a different form of quilling technique to depict a gripping face of an old person. 03 CADBURY. The magic of Dairy Milk is created in this 3D look and feel design using paper.
02
03
27
GYAAN_ProductDesign Studio ABD is a design consultancy that specialises in innovative product, packaging and environmental design. Using talent from various fields like industrial design, graphic design, mechanical engineering, packaging expert and prototyping, their decade long experience has worked for various Indian Brands.
Tips of the Trade Product design has evolved from simply taking into consideration physical dimension and form. It’s now all about using technology and design to give it an intangible appeal that converts into a memorable experience for the user. Studio ABD have mastered this through their designs and here they give us some tips that can enhance this very experience.
01
02
Tip #1 Experience wins over physical form In today’s world, what sets similar things apart is the experience it promises and gives to its end user. It’s mesmerising to see how a lamp of one type can be preferred over another simply because of the way it is designed. Hence, product designers all over the globe are focusing on taking the extra step to incorporate solutions in simple and every day things to bring about a sense of wonder when it is being used. As technology and the internet merge, so is the tangible and intangible world. Thoughtful details, user empathy, appropriate application of technology and good execution is key to good design.
44
01. BPL - StudyliteLED lamp design for kids. 02. Wet grinder for the Indian market
May/June 2015
Tip #2 Bring back culture of aesthetics in your designs.
03. 04. Bat installation celebrating Sachin Tendulkar.
Good design creates culture of aesthetics that can inspire everyday life by sharing the joy of creativity with society.
03
04
Tip #3 Awesome is just the tip of the iceberg beneath which lies great effort and engineering. With solid design, intelligent use of material and process knowledge and quick prototyping, comes innovative, cost sensitive and manufacturing friendly engineering solutions while enhancing designs to the very core. 05. Mum’s Care - expressive baby cereal packaging. 06. Pure It water purifier.
05
06
45
GYAAN_MakeBelieve
02 This is followed by using a white page Photoshop as a canvas. Then, using a 19 pt brush, started drawing. While drawing a caricature, it’s important to retain the basic form and character of the Steven Tyler and simultaneously exaggerating what is necessary.
04 The layer is then copied and coloured in. A desaturated colour is used to make it soft.
06 Once the facial colours are set, detailing of the face is carried out. This includes wrinkles of the eye to making his singing posture. One thing to take note of is the filling in of a darker shade in one side of the character’s face in order to give it 3D feel. 56
03 This way, full drawing of the subject is completed. While doing so, focus on the expression and never deviate from it.
05 Once coloured in, the opacity of the brush is reduced and the colours are merged. The teeth are made yellow with some bits of grayish colour to resemble the real person.
07 In this step, some off white colour on nose, tongue and check is also used to give a highlight.
May/June 2015
09 For the body, once again a desaturated colour tone is used. It’s important to maintain wrinkles to maintain his aged body. 08 Once, the colouring in of the face is completed, the body is started off with.
10 Once the body is finished, the focus is on the hair. Gentle brushes are used to soften this area. Various shades of browns and blondes are used to define volume and depth.
11 Dark brown and shade of gray is used for the dark part of the hair.
12 This particular shade makes the hair appear soft and effortless.
57