February Chamber Report by Cedar Rapids Metro Economic Alliance

February 2011

Inside this issue: â&#x20AC;˘ Prosperity Agenda

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Table of Contents Article

Page

Featured Member of the Month............................................4 ImpactCR..............................................................................5 Resources for an Innovative Culture....................................6 Signs of Progress..................................................................7 Calendar of Events................................................................8 2011: Resolve to Commit to Wellness.................................9 Leading a Prosperity Agenda for the CR Area............. 10-11 Priority One.........................................................................12 Chamber Academy..............................................................13 Legislative Update..............................................................13 EDC.....................................................................................14 Business Success Initiative.................................................15 New Member......................................................................16 Champions at Work.............................................................16 New Frontiers That Change Everything.............................17 December PM Exchange Recap.........................................18 PM Exchange......................................................................18 Igniting Innovation in Communities Today........................19

February 2011 Volume 80 No 6 (USPS558-200) Chamber Report (ISSN 108-50775) is published monthly by the Cedar Rapids Area Chamber of Commerce, 424 First Avenue NE, Cedar Rapids, IA 52401. Subscription price of $35 per year is included in an annual chamber membership. Periodicals postage paid at Cedar Rapids, Iowa. Postmaster: Send changes to: Chamber Report Cedar Rapids Area Chamber of Commerce 424 First Ave. NE Cedar Rapids, IA 52401-1196 Chair: Chuck Peters President & CEO: Editor: Kari Stillman Contact the Cedar Rapids Area Chamber of Commerce at 319-398-5317 for reprint permission. ©2011 Cedar Rapids Area Chamber of Commerce

2010-2011 Board of Directors Officers

Chuck Peters, SourceMedia Group, Chair Nancy Kasparek, U.S. Bank NA, Chair Elect Brad Hart, Bradley & Riley PC, Immediate Past Chair Rob Frederick, The AEGON Companies, Secretary William Vincent, Clifton Gunderson LLP, Treasurer Shannon Meyer, Cedar Rapids Area Chamber of Commerce, President

Board of Directors

Jill Ackerman, Marion Chamber of Commerce, Honorary Director Dawn Ainger, Genova Technologies, Director Thomas Anderson, Merrill Lynch, Director Dee Baird, Priority One, President Priority One Todd Barker, NAI Iowa Realty Commercial, Director David Benson, Cedar Rapids Community School District, Director Barry Boyer, Van Meter Industrial, Inc., Chair Priority One Scott Byers, NAI Iowa Realty Commercial, Director Lijun Chadima, Thorland Company, Director Ron Corbett, Mayor, City of Cedar Rapids, Honorary Director Chris DeWolf, Lil’ Drug Store Products, Inc., Director Jeff Elgin, J & T Elgin, LLC, Director James Ernst, Four Oaks Inc. of Iowa, Director Gary Ficken, Bimm Ridder Sportswear, Director Ronald Fielder, Grant Wood Area Education Agency, Director Kristie Fisher, Kirkwood Community College, Director Don Garland, Chair Marion Chamber, Honorary Director Scott Gasway, J.P. Gasway Company, Inc., Director Bernard Gill, Ascott Transcription Services, Director Shannon Hanson, ImpactCR, Honorary Director Tom Hobson, Rockwell Collins, Inc., At Large Director Beth Houlahan, Mercy Medical Center, Director Tim Kintner, Bankers Trust Company, Director Christine Landa, Junior Achievement of Eastern Iowa, Inc., Director Robb Loftsgard, Wells Fargo Bank, Director Curt Nelson, Entrepreneurial Development Center Inc. Honorary Director Doug Neumann, Cedar Rapids Downtown District, Honorary Director Ron Olson, Paulson Electric Company, Director Hazel Pegues, Diversity Focus, Honorary Director John Sheehan, St. Luke’s Hospital, Director Tim Spain United Fire Group, Director Vernon Squires, Leadership for Five Seasons, Honorary Director Michael Sundall, Physicians’ Clinic of Iowa, P.C., Director Paul Treangen, Alliant Energy – Interstate Power & Light Co., Director Monica Vernon, Cedar Rapids City Council, Honorary Director William Vernon, Simmons Perrine Moyer Bergman PLC, Director Brandt Worley, Worley Warehousing, Inc, Director

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From the Chairmanâ&#x20AC;&#x2122;s Desk:

Prosperity Agenda Your Chamber has been discussing, debating and describing our Prosperity Agenda for over six months now. I am happy to report that your Board of Directors has approved the first three year plan for achieving that Agenda. More details about the plan are in this issue, starting on page 10. As you all know, the Chamber has been instrumental in flood relief for area businesses, and for programming to get those flood impacted businesses back on their feet. We must continue that work. But that alone will not bring us prosperity. We need to accelerate our innovation efforts. Some have told me we only talk about innovation to promote a new building. Regardless of a building, innovation and regional collaboration are essential for any local economy in the world. The science and techniques of innovation are way ahead of the culture of innovation. Within this region we have the qualities to make us an innovative, effective economic engine. However, we have many skills to learn, and techniques to practice. So, whether we build a building or not, we need to research effective regional innovation hubs and implement best practices. That will entail discussions, connections and events that we can start today, without a central physical presence. We are very happy that we were able to schedule Sarah Miller Caldicott to be with us for lunch on February 22. Sarah is the great grandniece of Thomas Edison, and has researched his methods extensively, and counseled many large and small organizations on how to adopt those techniques to improve their ability to innovate. She shows us how many of the best techniques that built our industrial economy have fallen into disuse, and can be learned and practiced again. You can read more about Sarah at www.powerpatterns.com. There is an announcement on making arrangements to attend this very informative luncheon presentation in this issue, at page 19. The research clearly shows that thriving innovation networks need physical gathering spaces, designed for that purpose. We are determined to develop the best plan for such a physical space, or spaces, in our service area, which may or may not include building the Innovation Center on our current site. This is something we want to get right, and are going to take the time to do it right.

Chuck Peters chairman, board of directors

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Featured

At Work

Aging Services, Inc. is a private, not-for-profit agency dedicated to providing services that help seniors remain in their own homes in the community. With locations in Cedar Rapids and Marion, services are provided in Linn, Benton and Jones counties.

Events New Milestones In Marion to Expand Milestones Adult Day Health Centers provide a cheerful and nurturing environment, specifically designed to provide opportunities to challenged adults. When elderly and other health challenged adults can no longer stay at home safely during the day, Milestones Adult Day Health Centers provide an affordable alternative to nursing home care or assisted living arrangements. The Milestones in Marion center will soon be expanding to serve more participants and to add a Special Care Unit specifically designed to serve individuals with dementia and related brain disorders. More information: www.MilestonesCR.org.

Eastern Iowa Senior Olympics May 13-14, 2010 Aging Services, Inc. has partnered with the Cedar Rapids Metro Area Rotary Clubs and the Iowa Senior Olympics to establish the Eastern Iowa Senior Olympics. To qualify for Olympic sanctioned events, participants must be age 50 or over by 12/31/11. Intergenerational events are open to all ages. Coe College will host the two day event along with a Health & Wellness Fair which will provide health information and screenings. Watch for more information coming soon! Proceeds from the Eastern Iowa Senior Olympics will support the programs and services of Aging Services, Inc. Booth space and sponsorship opportunities are still available. Contact Kathy Horan for more details at (319) 398-3644 or KHoran@Abbe.org.

Aging Services, Inc. 317 7th Ave SE, Ste. 302B Cedar Rapids, IA 52401-2003 (319) 398-3644

February 2011____________________________________________________________________________________________________________ 5

BLT with Jeff Pomeranz 12:00 – 1:00 p.m. Thursday, March 10 Chamber Boardroom Free for ImpactCR members $5 for Future Members ImpactCR’s Bigwig Lunch Talk series continues in March with Cedar Rapids City Manager Jeff Pomeranz. Jeff Pomeranz — On September 20, 2010, Jeff Pomeranz became the new city manager for the City of Cedar Rapids. During his 25-year career, Mr. Pomeranz has served as city manager for three other cities, including the City of West Des Moines, Iowa from 1998 to 2010, the City of Port Angeles, Washington from 1990 to 1998 and the City of Del Rio, Texas from 1985 to 1990.

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STAY IN THE GAME Join or Renew Today! ImpactCR, recognized as the Corridor’s Best Networking Group, is taking renewals for the 2011 calendar year. Renew today at www.cedarrapids.org/events Becoming an ImpactCR member is one of the ways to demonstrate your commitment to this area and engage in opportunities to be involved and make your mark! Annual Membership Costs: $35/individual or $50/ family. Corporate memberships also available, contact Kelly Slaughter for details at kslaughter@cedarrapids.org Stay connected with the hundreds of other alumni that have participated in the Leadership for Five Seasons program. Your $50 annual alumni fee provides access to participate in alumni events throughout the year, supports the alumni program and allows you to keep current with other leadership graduates. Let the tradition continue—pay your alumni dues at www.cedarrapids.org/events

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Resources for an Innovative Culture The Chamber has been a driving force around a common theme: creating a culture of innovation. As we ask the community to become informed, involved and motivated to move this initiative forward there are many resources supporting these discussions. Below are two books Chamber staff and many others have read and we encourage you to do the same.

Community: The Structure of Belonging –Peter Block Modern society is plagued by fragmentation. The various sectors of our communities—businesses, schools, social service organizations, churches, government—do not work together. They exist in their own worlds. As do so many individual citizens, who long for connection but end up marginalized, their gifts overlooked, their potential contributions lost. This disconnection and detachment makes it hard if not impossible to envision a common future and work towards it together. We know what healthy communities look like—there are many success stories out there, and they’ve been described in detail. What Block provides in this book is an exploration of the exact way community can emerge from fragmentation: How is community built? How does the transformation occur? What fundamental shifts are involved? He explores a way of thinking about our places that creates an opening for authentic communities to exist and details what each of us can do to make that happen.

Linchpin: Are You Indispensable? –Seth Godin A linchpin, as Seth describes it, is somebody in an organization who is indispensable, who cannot be replaced—her role is just far too unique and valuable. And then he goes on to say, well, seriously folks, you need to be one of these people, you really do. To not be one is economic and career suicide. In his book, Godin doesn’t tell you how to be a linchpin. Instead, he gives you an aggregate picture of who linchpins are, what they do, and why they’re so coveted. Linchpins that don’t work for companies are indispensable, too. They provide something so economically valuable that they’re changing their industry. Many affect large numbers of people in a positive way. Like your favorite barista at the coffee shop—the one you look forward to seeing every time you visit. Whether corporate or not, because of their unique abilities, no linchpins want for contacts or jobs. In his new book, Linchpin: Are You Indispensable?, Seth Godin makes the case that the world needs more linchpins. He gives you background on why linchpins are so valuable right now. He makes it clear how linchpins operate, who they are, and why you need to be one.

“The biggest thing is trust.” Sandeep Munjal M.D., Orthopaedics

Ritu Munjal

M.D., Family Practice BANKERS TRUST private banker: Elizabeth Daly trust officer: Randy Petsche

“Bankers Trust is very open, very flexible. They suggest the best option for us and don’t push. And it’s so easy, we just call Elizabeth for anything we need. It’s a matter of trust when you’re dealing with finances.”

221 Third Avenue SE 319-896-7777 400 Blairs Ferry Road NE 319-221-1230 www.bankerstrust.com Member FDIC

February 2011____________________________________________________________________________________________________________ 7 Signs of Progress, a multi-media campaign hosted by the Economic Planning and Redevelopment Corporation, launched Saturday, January 22 during a special recognition event held at Theatre Cedar Rapids in downtown Cedar Rapids. The Signs of Progress project focus is to illustrate the flood recovery and economic development project progress accomplished to date. This collective resource will serve as a central hub for multiple audiences to receive information about new and existing projects—providing location, community investment, and status updates. More than 35 projects will be featured during the launch of the project, summarizing initiatives and overall funding towards project completion of $778,201,000. Members of the community and beyond will be able to view project progress through multiple outlets over the next several weeks, including: ■

Recognition Event held on January 22, recognized individuals and organizations for their outstanding roles in Flood Recovery during a Signs of Progress launch event on Saturday, January 22 at Theatre Cedar Rapids. Honorees received a “Work of Progress” sculpture, created by local artist Tom Newport and Dean Dunkel. (A full list of honorees can be found at www.cedarrapids.org/news)

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Project Maps will display geographical locations and the project summaries. A brochure with the map will be included as an abisert in the January 23 edition of the Gazette. Additional hard copies of the map will be distributed in various high traffic locations including The Chamber.

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Physical Signs with the SOP emblem will be installed by February 13 throughout the Cedar Rapids area to highlight projects cited on the map. Upon installation patrons will be able to follow the Map and tour various project sites. Physical signs will continue to be installed as projects progress.

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Website and Printable Map will be available for download and project updates post-launch at www.SignsOfProgressCR.com. A link to this site will be available through project coordinator websites including the Cedar Rapids Downtown District, City of Cedar Rapids, Cedar Rapids Area Chamber of Commerce, Linn County, and the Cedar Rapids Area Convention and Visitors Bureau.

The Signs of Progress project is financed by donations from AEGON USA, Alliant Energy, Cedar Rapids Downtown District, City of Cedar Rapids, CRST Inc., Source Media Group, Greater Cedar Rapids Community Foundation, Hall-Perrine Foundation, Lil Drugstore, Linn County Board of Supervisors, Mainstream LLC, Rockwell Collins and Skogman Companies.

Kirk Watson New Member Recruitment & Program Support The Chamber is pleased to welcome Kirk Watson as part of our team in New Member Recruitment & Program Support. Kirk has more than 16 years of experience as a sales professional with expertise in the non-profit and private sectors. He most recently was the Product Sales Director with the Girl Scouts of Eastern Iowa & Western Illinois and previously a Program Director with Kirkwood Training & Outreach Services at Kirkwood Community College. Kirk is a graduate of Wartburg College, a Learning Resources Network Certified Program Planner and a past member of the Cedar Valley Chapter of the American Society for Training & Development. We are excited to have Kirk join our team. His direct contact information is 319.730.1417 and kwatson@cedarrapids.org.

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Events Calendar March

February ❖❖ Wednesday, February 2 Political Parley with Representatives Nathan Willems Noon – 1:00 p.m.

Participate in on-line discussions with elected officials at shapecedarrapids.com

❖❖ Saturday, February 5 ImpactCR’s Celebrate the Community: Diamond and Ice 4:30 p.m. – 6:30 p.m. The Suites at Veteran’s Memorial Stadium ImpactCR is planning its biggest event to date: a fun, informal “tailgate” in the Kernels suites. $20 ImpactCR members $30 future members Sponsored by

❖❖ Tuesday, February 8 Chamber Academy – Marketing Series 11:30 a.m. – 1:00 p.m. Chamber Boardroom

presented by Gerard Estella from North Forty

❖❖ Wednesday, March 2

$35 for members $50 for future members

ImpactCR

Sponsored by

5:30 p.m. – 7:30 p.m.

❖❖ Wednesday, February 16 Political Parley

Noon – 1:00 p.m. Participate in on-line discussions with elected officials at shapecedarrapids.com

❖❖ Thursday, February 17

Siren Wednesday Visit www.impactcr.org for location

❖❖ Wednesday, March 9 New Frontiers That Change Everything, Dr. Lowell Catlett Noon – 1:30 p.m. The Hotel at Kirkwood Center

5:00 p.m. – 7:00 p.m. University of Phoenix Cedar Rapids Student Resource Center

Several trends in education, agriculture, bioscience, healthcare and technology are merging in ways that create phenomenal opportunities to prosper and grow amid chaotic change.

Member Event

$35 for members, Table of ten, $350

Complimentary

Presenting Sponsor

PM Exchange

❖❖ Friday, February 18 Legislative Lunch

11:30 a.m. – 1:00 p.m. Chamber Boardroom

Supporting Sponsor

❖❖ Thursday, March 10

This marketing series event will be presented by Jen Neumann and Heather Smith of deNovo Alternative Marketing.

Join The Chamber as we provide a legislative update on the current session with our Corridor Legislative Delegation.

ImpactCR- BLT with Jeff Pomeranz

$35 for members $50 for future members

Complimentary

ImpactCR Bigwig Lunch Talk Series (BLT)

Sponsored by

No cost for ImpactCR Members $5 for future members Complimentary

Sponsored by

❖❖ Tuesday, February 8 Cedar Rapids Prevail

Presented by Garrison Wynn, author of The Real Truth About Success Two Showings: 9:00 a.m. – 10:30 a.m. or 1:30 p.m. – 3:00 p.m. Theatre Cedar Rapids A motivational and educational event for flood affected businesses. Complimentary Presenting Sponsor

❖❖ Wednesday, February 9 Political Parley with Representative Nick Wagner Noon – 1:00 p.m.

Participate in on-line discussions with elected officials at shapecedarrapids.com

❖❖ Tuesday, February 15 Chamber Academy – Business Series 11:30 a.m. – 1:00 p.m. Chamber Boardroom

This business series event will be

❖❖ Tuesday, February 22 Igniting Innovation in Communities Today – Sarah Caldicott 12:00 p.m. – 1:30 p.m. The Hotel at Kirkwood Center

Presented by the great grand niece of Thomas Edison, become innovation literate and build innovation across your organization and community. $40 for members, Table of ten, $400 Presenting Sponsor

❖❖ Wednesday, February 23 Political Parley

Noon – 1:00 p.m.

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Participate in on-line discussions with elected officials at shapecedarrapids.com

❖❖ Wednesday, February 23 Corridor Day at the Capitol 8:00 a.m. – 5:00 p.m. Des Moines

Join a delegation to Des Moines and participate in face-to-face meetings with legislative leaders. Sponsored by

12:00 p.m. -1:00 p.m. Chamber Boardroom

Sponsored by

❖❖ Friday, March 18 Legislative Lunch

11:30 a.m. – 1:00 p.m. Chamber Boardroom Complimentary Sponsored by

❖❖ Thursday, March 24 PM Exchange

5:00 p.m. – 7:00 p.m. University of Iowa Community Credit Union, 405 S Blairsferry Crossing, Hiawatha Member Event Complimentary

For the latest listing of events or to register and pay on-line please visit www.cedarrapids.org Sponsorship opportunities are available for most Chamber events. Contact Candy Nanke for details at cnanke@cedarrapids.org

February 2011____________________________________________________________________________________________________________ 9

2011

Resolve to Commit to Wellness Employers creating a healthy environment for their employees are on the rise and in this atmosphere of post New Year’s Resolutions Linn County Board of Health and its wellness partners would like to honor those companies who make the healthy choice the easiest choice. 2011 marks the third year for the annual Linn County Board of Health Healthy Worksite Wellness Award. Beginning February 1 through March 28 Linn County businesses will be competing against each other in five categories based on size to hold the award for 2011. Boosting productivity is the fuel behind the global trend towards more employer sponsored wellness programs. Research shows that wellness programs can lead to healthier, safer, and more productive work environments, as well as a decrease in health insurance premiums, a benefit to the employer and the employee. Awards are based on an assessment developed by the Center for Disease Control that includes vending machines, break rooms, wellness programming, and access to physical activity. All participating businesses will receive a free evaluation report and guides on how to increase wellness supports in the work environment. In addition businesses interested in considering a tobacco-free campus policy can receive free technical support, signage, and two weeks of free Nicotine-replacement therapy for all employees living in Linn County through 1-800-QUIT-NOW. Businesses can send in their nominations to ian.fox@linncounty. org or fax to (319) 892-6930. Nomination forms can be found at www.facebook/LinnCountyPublicHealth. Winners will be announced on April 13th, 2011 7:30am at Elmcrest Country Club sponsored by Health Solutions and hosted by local personality Tim Boyle. 2009 Winners: ❖❖ United Way of East Central Iowa ❖❖ Quintrex Data Systems ❖❖ True North ❖❖ Pearson ❖❖ Rockwell Collins 2010 Winners: ❖❖ Witwer Center ❖❖ CarePro ❖❖ Midwest Metal Products ❖❖ Schneider Electric/Square D ❖❖ Aegon 2011 Healthy Living Coalition Worksite Wellness Committee: ❖❖ CarePro ❖❖ Health Solutions ❖❖ ASAC ❖❖ St. Luke’s Worksite Wellness ❖❖ Mercy Corporate Wellness ❖❖ Midwest Metal Products

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SWEAT • APPLES • JOGGING • YOGA • BROCCOLI • PROTEIN • HEALTH • PILATES • ORANGES • FIBER • WELLNESS • WALKING • BANANAS • CARBS •

s s e n i Bus

10 �� February 2011

Ideas

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Leading a

Prosperity Agenda fo

Through a three-year strategic plan developed by our Board of Directors and staff in fiscal year 2010, The Chamber will lead, leverage and collaborate in order to guide economic and community improvements in Linn County and the region. Strategic plans don’t create success until the strategic objectives, strategies and tactics are fully integrated into the operations, budget and governance. The Prosperity Agenda is grounded in the recognition that The Chamber has a distinctive role to play in the economic vitality of the region requiring innovation in organizational structure, partnerships and programming. The Prosperity Agenda is an aggressive and ambitious plan; however this is a unique time in our community that requires bold action and big visions. The Chamber’s Prosperity Agenda focuses on four strategic initiatives that will narrow the organization’s focus to benefit our members and the communities in which we represent.

Build

Objective 1:

Ideas

s s e n i s Bu ness

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Ideas

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Achieve organizational excellence to best serve members. Strategy 3: Restructure Chamber Board for Success. Chamber members are the primary focus and driving ❖❖ Adopt and implement a governance model (John force of the Chamber. It is essential that the Chamber operCarver model) which empowers the CEO to lead the ate at the highest levels of excellence and efficiency in organization based upon policies set by the board. order to address the ever changing dynamic needs of our Implementation may include changes to the size of members. the Board, frequency of meetings, Board composition and the Board agenda format. Strategy 1: Create a culture of innovation that rewards ❖ ❖ Review the Board commitment statement. Track and risk-taking and entrepreneurship. report Board members engagement and performance. ❖❖ Establish a center for youth innovation committee to ❖❖ Complete an annual self evaluation. develop physical space needs and programming that will center on youth innovation and entrepreneurial Objective 2: development to create a national model of excelCreate jobs, attract investment and foster confidence. lence. The Chamber’s top priority is to create jobs, attract ❖❖ Establish an on-going, sponsored, recognition proinvestment and foster confidence in the Cedar Rapids area. gram to celebrate member accomplishments and innovation. Create an Innovation of the Year award to This requires the Chamber to boldly and effectively lead economic development initiatives. Specific strategies be announced at The Gala and based on monthly include: award winners. ❖❖ Establish an in novation advisory council to lead the Strategy 1: Re-invent economic development for the business creation initiative. region to compete in today’s global economy. ❖❖ Research regional innovation hubs and implement ❖❖ Develop a five year economic development plan for best practices. the Cedar Rapids area. Through collaborative part❖❖ Include measures for innovative thinking and appronerships this development plan will identify organipriate risk-taking in Chamber staff performance evalzational roles to determine appropriate investments uations/reviews. and strategies to keep, find and grow business. For Strategy 2: Assess and prioritize our program of work to an example of how a five year regional plan works maximize member return on investment. and is funded, see Opportunity Austin or Greater Spokane Incorporated. ❖❖ Staff and committees will undertake annual review ❖❖ Develop a formal business retention program for the of all programs and services to determine whether to region implemented by the Chamber that both retains continue, change or eliminate programs. businesses and feeds the Chamber’s policy agenda ❖❖ A full membership survey, including satisfaction including headquarter visits, focus groups, etc. with all programs and services, will be developed ❖ ❖ Establish a common vision with Priority One and and conducted annually. their board. Clarify and coordinate organizational ❖❖ Develop innovative roles, identifying and addressing gaps in economic programs based on development services and streamlining and enhancbest practices and ing existing economic development programs. member feedback.

Prosperity Agenda Innovate

Build

Build Prosperity Agenda Members

Prosperity Agenda Innovate

Innovate

Members

February 2011__________________________________________________________________________________________________________ 11

Innovate or the Cedar Rapids Area

Strategy 3: Support and enhance the Chamber’s role with the Linn Area BizPAC.

Strategy 2: Lead business community through flood recovery efforts.

❖❖ Expand and promote the Political Leadership Academy by identifying, training and recruiting probusiness candidates to elected and appointed office and then providing appropriate training. ❖❖ Develop a statement of Chamber policies to distribute to candidates through Linn Area BizPAC. ❖❖ Identify BizPAC as a respected participant in the region’s political landscape. ❖❖ Develop consistent criteria for candidate endorsements based on Chamber philosophy, values and priorities. ❖❖ Communicate the benefits of the BizPAC to members and the public.

❖❖ Focus on providing skilled professional counsel to businesses directly impacted by the flood to aid in recovery and success ❖❖ Support community enhancement activities related to flood recovery in order to a revitalize our core business district. ❖❖ The Chamber will lead the lobbying efforts at the federal, state and local level for recovery disaster dollars.

Objective 3:

Create environment for jobs, growth and confidence through effective public policy. Creating a climate conducive to growth is necessary to achieve economic prosperity for Greater Cedar Rapids. As the voice of the business community, the Chamber will advocate for policies that promote a pro-business environment while supporting efficient and effective government. An effective Chamber public policy program is the result of three primary interdependent strategies: policy development, advocacy and political engagement.

Objective 4:

regional impact.

Provide regional leadership and

The Chamber is the model and leader in regional thinking and acting. The Chamber recognizes and requests all partner economic development organizations to be ready and able to communicate the benefits of the region first and individual communities second. Strategy 1: Support Corridor Business Alliance that focuses on regional marketing.

Strategy 1: Develop a public policy agenda focused on effective and efficient government policies to make the region attractive for business. ❖❖ Develop communication tools to educate its members on policy development implementation, and results ❖❖ Advocate for investments and policies that support a positive business climate and that enable economic growth. Continue support of major infrastructure investments such as the Iowa Highway 100 Extension as well as ensuring a pro-business tax environment

Members

❖❖ The Chamber will model regional thinking and collaborative selling of the region and engage in the continuation of the development of the regional brand and implementation of that brand. Strategy 2: Utilize the Chamber’s experience in coalition building to lead a regional policy agenda that supports a positive business climate for the region.

Ideas

Strategy 2: Implement a new public policy position strategy.

❖❖ Create a “grasstops” (opinion leaders) and grassroots (rank and file employees of member firms) system for communicating and engaging members on particular issues, through an email alert system, developing educational materials on issues for use with employees of member firms, publish voting records, etc. ❖❖ Lobby our developed policy positions at the local, state and national level using professional staff and volunteers. ❖❖ Influence and educate our local staff and elected officials on critical needs of our businesses to adopt a pro-business climate. This may involve modifications to existing ordinances, heightened communication between public/private entities and increased partnership on business development opportunities.

❖❖ Convene key private sector only partners to research and identify a game-changing regional asset or initiative, for example, airport expansion, foreign trade zone for cargo, new university campus in Cedar Rapids, etc.

Strategy 3: The Chamber will assist in the development of a communications plan that supports regional thinking but conveys the primacy of its services to members in its territory. ❖❖ Develop a set of key messages around the Chamber’s vision of regionalism and a plan that includes periodic commentary by the Chamber on regional initiatives outside of its primary territory and include a regional perspective in existing Chamber communications.

Build

12 �� February 2011

December 31 marked the end of the Priorities 2010: Focus on the Future campaign, a five-year initiative that included significant projects from ADM, AEGON USA, BioSpringer, Rockwell Collins, Genencor, GE Capital, Whirlpool, and many other Cedar Rapids area businesses. While the flood and the national recession may have affected expansion plans for some companies, Priority One still met its goal of facilitating the creation of 6,000 new jobs and $850 million in capital investment. Results of Priorities 2010 Campaign (Jan 1, 2006 – Dec 31, 2010) ❖❖ 6,124 new jobs created ❖❖ $1.26 billion in capital investment ❖❖ 66 existing companies assisted ❖❖ 16 new companies recruited Priority One President Dee Baird said the results were outstanding considering that the goals were set in 2004 without any foresight of the record flooding in June 2008 and the national recession that hit immediately afterward.

“From the summer of 2008 onward, we just focused on helping businesses through the flood situation,” Baird said. Priority One will now focus on the goals established in the Priorities 2015: Our Commitment to Growth campaign, another five-year initiative. Priority One recently announced that it had raised over $6.2 million to fund operating expenses for this program. Goals for Priorities 2015 Campaign (Jan 1, 2011 – Dec 31, 2015) ❖❖ Facilitate the creation 6,000 new jobs ❖❖ Encourage $875 million in capital investment ❖❖ Assist 125 existing businesses ❖❖ Recruit 40 new companies to the area According to an Economic Impact Analysis preformed by the Economic Strategy Center in Atlanta, if Priority One’s efforts in the 2015 campaign are successful, the 6,000 direct jobs created by the program could generate over $313 million annually in consumer expenditures from a payroll of $237 million.

You wouldn’t expect your bank to offer a free checking account that pays 4.00% APY* and waives all of your ATM fees.

...but we do.

* Annual Percentage Yield. Rate may change after the account is opened. APY accurate as of November 1, 2010 and is not an introductory rate. Opening deposit requirement of $100. APY is for balances up to $25,000. Balances over $25,000 will earn interest at 0.10% APY. To earn stated APY and ATM fee refunds of $20 per month, the following items are required: minimum of 15 Visa Check Card transactions per statement cycle, enroll in onilne banking, receive eStatements and set up one direct deposit or debit per month. MEMBER FDIC

February 2011__________________________________________________________________________________________________________ 13

Marketing Series 11:30 a.m. - 1:00 p.m., February 8, 2011 Chamber Boardroom $35 members/$50 future members Lunch provided, tax included. The Chamber Academy – marketing series event will be presented by Jen Neumann and Heather Smith of deNovo Alternative Marketing. For specific details on the topic and more please visit www.cedarrapids.org Sponsored by:

Business Series 11:30 a.m. - 1:00 p.m., February 15, 2011 Chamber Boardroom $35 members/$50 future members Lunch provided, tax included. The Chamber Academy – business series event will be presented by Gerard Estella from North Forty. For specific details on the topic and more please visit www.cedarrapids.org Sponsored by: Registration is available on-line at www.cedarrapids.org or contact Julie Stow at jstow@cedarrapids.org or 319-730-1409.

Legislative Update The 2011 legislative session is in full swing. The Chamber strives to keep you connected on topics and issues that pertain to your business needs. If you haven’t received The Chamber’s weekly Legislative Review e-mails and would like to be included please send your name and e-mail address to kstillman@cedarrapids.org. The Chamber debuted is first Political Parley with Representative Renee Schulte and more than 170 people joined the online discussion. Political Parleys will take place every Wednesday throughout the legislative session from Noon–1:00p.m. at shapecedarrapids.com.

14 �� February 2011

ENTREPRENEURS’ CORNER The Art of Negotiating By Curt Nelson, President & CEO, EDC It is often said that to be a great sales person, you also have to be a great negotiator. And with the term negotiation, comes the mental picture of a tough deal maker, one that “plays hard ball,” or “drives a hard bargain.” But in the high value sales world, where the product or service to be sold is not a commodity, but rather one that will be required to provide a specific level of benefit to the end-user, I would argue that negotiation is far more about the entire value-building process—creating a win/win transaction. If done correctly, the need for either party to drive a hard bargain is significantly reduced or eliminated completely. The art of negotiation has everything to do with building a level of value that causes the purchase decision to be made without a protracted negotiation process. Identifying needs and matching them with related solutions at a price that justifies the benefit received is the true art of selling. If you find yourself needing to constantly negotiate price, it is likely that you are not establishing a proper benefit/investment relationship or you are talking to the wrong prospects. If you feel you need to come away from the standard price—here are a few quick tips. 1. Don’t make the first offer; let the buyer tell you the price needed. Sales people routinely discount deeper and faster than the buyer was thinking—causing the buyer to rethink the overall value of the product. 2. If you are going to provide volume discounts, make each subsequent volume discount smaller and smaller, showing the buyer that there is a declining benefit to increasing the volume. 3. Make sure you are working with the decision maker so you don’t have to negotiate twice. For the complete, more detailed 4. Don’t be afraid to simply say no. If you have built the proper article on the Art of Negotiating, level of value and the prospect has the need and ability to pay, visit www.edcinc.org/Resources they may simply be asking to see what you are going to say, while fully prepared to pay the price proposed. For more information, contact the Entrepreneurial Development Center at 319-369-4955 or visit us at www.edcinc.org.

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Cedar Rapids Prevail Special Event! Cedar Rapids will be getting charged up at Cedar Rapids Prevail on Tuesday, February 8. Garrison Wynn, author of The Real Truth About Success, will share a message guaranteed to make audience members laugh, learn, and get motivated. His keynote topics will include overcoming obstacles, finding and keeping success, sales and sales management, leadership, communication, and change management. Attend one of the two ninety-minute events at 9:00 a.m. or 1:30 p.m. at Theatre Cedar Rapids, 102 3rd St. SE. The event is made possible by Diamond V Mills, ImOn Communications, King’s Material and Armstrong Development Corporation. Wynn worked with Magnavox and baseball legend Hank Aaron to promote the world’s first video gaming system. By the age of 27 he had become the youngest department head in a Fortune 500 company.

His presentations promise no-fluff, high energy humor and motivation customized for his audience. With testimonials from well-known organizations including Chevron, Shell, UPS, Merrill Lynch, NFL, State Farm Insurance, Prudential Financial, Lockheed Martin, and Waterhouse, audience members are guaranteed to feel re-energized and motivated long after the presentation is over. The event is free to attend, but seating is limited. Make reservations in advance on the Chamber’s Web site www.cedarrapids.org. For questions or further information, contact Jennifer Jentz at (319) 731-5843 or e-mail jjentz@cedarrapids.org. Cedar Rapids Prevail is graciously sponsored by:

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Business Long Term Recovery of the Cedar Rapids Area Chamber of Commerce is starting a new chapter in the year 2011. The organization will now be known as the Business Success Initiative with plans of moving beyond recovery stages from the flood and working for the success and growth of Cedar Rapids flooded businesses. Moving forward, the Business Success Initiative will continue working with flooded businesses that may be struggling, and will also increase its focus on business advisor services and education. In January the first in a series of monthly seminars was held to assist businesses with beneficial tax information and the effects federal Jump Start funds will have on taxes. For more information, contact Case Management Team Leader Bob Harschnek at (319) 731-5844.

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16 �� February 2011 Featured

New

At Work A Touch of Class Banquet and Convention Center 5977 Mt. Vernon Road SE Cedar Rapids, IA 524013 Frank Stephen III, Owner Phone: 319-261-0345 Web: www.atouchofclassbanquets.com

Cedar Rapid’s premier “full service” banquet facility. Offering event planning, exceptional cuisine, extraordinary service, elegant banquet rooms and private park facility including pavilion, full bar and gazebo. Catering to your location now available! Locally owned for 10 years by Frank Stephen III.

AlphaGraphics 720 Pacha Parkway #1 North Liberty, IA 52317 Dennis Tallman, Owner Phone: 319-626-3700 Web: www.us639.alphagraphics.com Email: dtallman@alphagraphics.com

AlphaGraphics is a full service design, printing and marketing communications company. We help business grown and maintain their customer base by producing visual communications and marketing campaigns.

Liz Wellness Spa 1957 BlairsFerry Rd NE, Suite 500 Cedar Rapids, IA 52402 Liz Hinzie, Massage Therapist Phone: 319-389-2203 Web: http://lizwellnessspa.com Email: liz.hinzie@live.com

Liz Wellness Spa is about allowing the body to heal itself naturally thru massage, steam, reflexology,and essential oils. Her products are 100% natural. She creates healthy solutions with winning results. Receive the best service in Private, confidential, relaxing environment.

Marketing & Communication Strategies, Inc. 2218 First Avenue NE Cedar Rapids, IA 52402 Nancy Garberson, CEO Phone: 319-363-6005 Web: http://mcshome.com Email: nancy@mcshome.com

Marketing & Communication Strategies, Inc., is a full-service advertising agency, public relations firm, and graphic design studio. MCS provides services to clients globally. Our Brand development, advertising, media relations, crisis communications, marketing, website design, social media counsel/implementation and strategic planning are essential advantages necessary for businesses in a competitive economy.

Events Jon Dusek Named to

Midwest Commercial Real Estate Hall of Fame

Armstrong Development Company President and CEO Jon Dusek was recently named one of the inaugural inductees in Midwest Real Estate News’ Hall of New Fame. The honor highlights the careers of “the most accomplished commercial real estate professionals in the Midwest,” and profiled Dusek for his extraordinary assistance during and ongoing efforts since the Cedar Rapids flood of 2008.

Junior Achievement of Eastern Iowa Office Receives National Award for Local Excellence The local Junior Achievement (JA) chapter has been recognized by JA Worldwide with the company’s coveted “Platinum Summit Award” for outstanding performance during the 2009-2010 school year. The Summit Award recognizes local Junior Achievement staff and board of directors who have achieved success in financial solvency, program quality, program impact, and overall management effectiveness. This is the organization’s fourteenth consecutive year earning this honor.

Henry Russell Bruce Names Chief Operating Officer Henry Russell Bruce (HRB), has appointed David C. Aeschliman as Chief Operating Officer. Aeschliman will assume responsibility for the company’s daily operations and growth strategies. Aeschliman joined the company in February 2010 as Senior Strategist of its new Growth division. HRB will merge the strategic planning capability into all aspects of its current operations, including industry-leading social media solutions, Web design/development/optimization, branding, traditional advertising, media planning, public relations, sales training and sales support.

February 2011__________________________________________________________________________________________________________ 17 Several trends in agriculture, biosciences, education, healthcare and technology are merging in ways that create phenomenal opportunities to prosper and grow amid chaotic change. It’s a world that is green and wireless with one billion tweets per minute and a where a decaf skinny latte with a twist is organic and prescribed by a doctor. The successful organization, individual and community of tomorrow is flexible, creative and dwells as much in the virtual world as in the real world.

That Change Everything

Dr. Lowell Catlett, is a Regent’s Professor/Dean and Chief Administrative Officer at New Mexico State University’s College of Agricultural, Consumer and Environmental Sciences. An exciting futurist, his knowledge of technologies and their implications on the way we will live and work is addressed in his varied and upbeat presentations. Dr. New Frontiers That Catlett works on behalf of corporate and association audiences internationally, presenting his take on trends in healthcare, agriculture, Change Everything the environment, education and more. Dr. Lowell Catlett Dr. Catlett received his doctorate in Economics from Iowa State University, and has twice received the Don C. Roush Award for Excellence in Teaching. He is 11:30 a.m. – 1:00 p.m. also a recipient of the prestigious Burlington Foundation Faculty Achievement Wednesday, March 9 Award for Outstanding University Teaching. He recently received the College of The Hotel at Kirkwood Center Agriculture and Home Economics Advisor of the Year as well as Teacher of the 7725 Kirkwood Blvd SW Year at New Mexico State University. $35 per person or table of 10 for $350 He is a consultant to the U.S. Departments of Agriculture, the Interior, Defense and Labor. He has also been a consultant to many Fortune 500 companies. Tickets are available for purchase online at www.cedarrapids.org/events. Event Sponsors: Payment confirms reservation. Nonrefundable, tax included.

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18 �� February 2011

January PM Exchange Recap Guests enjoyed the networking opportunity provided by January’s PM Exchange host, Business Exchange Center. The Business Exchange Center showcased its premier new office space at 305 Second Ave SE and welcomed the 200 plus guests in attendance.

Building Relationships for Business Success Please join us for the next

Chamber PM Exchange, sponsored by

University of Phoenix. University of Phoenix Student Resource Center 3726 Queen Court SW Cedar Rapids

Thursday, February 17, 2011 5:00 – 7:00 p.m. The evening will celebrate the Mardi Gras season, complete with masks, beads and prizes. Enjoy refreshments while networking with others in the Cedar Rapids business community.

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February 2011__________________________________________________________________________________________________________ 19

Igniting Innovation in Communities Today Sarah Miller Caldicott Tuesday, February 22 12:00 p.m. – 1:30 p.m. The Hotel at Kirkwood Center 7725 Kirkwood SW For our region to compete in the global, knowledge-based economy it must have an innovative culture. Innovation drives growth and creates jobs. Successful cities attract a talent-rich workforce, are centers of innovation and entrepreneurship and are competitive locations for global and regional headquarters. Award-winning speaker, Sarah Miller Caldicott, will excite us with her combination of substantive content and dynamic audience interaction. A great grand niece of Thomas Edison and his second wife Mina Miller Edison, Sarah shares years of research in her book Innovate Like Edison: The Success System of America’s Greatest Inventor. Sarah offers step-by-step guidance on how to harness your own innovation potential.

Tickets are also available for purchase online at www.cedarrapids.org. All reservations must be placed by February 17. $40 per person or table of 10 for $400. Payment confirms reservation. Nonrefundable. Tax included.