SOUTHEAST
A Digital Guide of Women Entrepreneurs The ultimate guide to women‑owned businesses in the Southeast, featuring entrepreneurs YOU need to know First Edition
CRAVE Southeast: A Digital Guide of Women Entrepreneurs A publication of The CRAVE Company 1805 12th Ave W #A Seattle WA 98119 206.282.0173 thecravecompany.com twitter.com/cravecompany facebook.com/cravecompany © 2012 The CRAVE Company. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system nor transmitted in any form, by any means—electronic, mechanical, photocopying, recording or otherwise—without prior written permission of the copyright owner. While every effort was made to ensure the accuracy of the information, details are subject to change so please call ahead. The CRAVE Company shall not be responsible for any consequences arising from the publication or use. All editorial content in this publication is the sole opinion of CRAVE and our contributing writers. First Edition June 2012
SOUTHEAST
A Digital Guide of Women Entrepreneurs We CRAVE Community. We believe in acknowledging, celebrating and passionately supporting women-owned businesses. CRAVE is a celebration of women entrepreneurs that showcases some of the most creative, interesting and gutsy proprietors across North America and beyond. Our goal is to connect these women both to each other and to you. We are pleased to introduce you to the women behind the idea, the design, the product. We CRAVE Quality. CRAVE is all about quality products and thoughtful service. We know that a satisfying shopping trip requires more than a simple exchange of money for goods, and that a rejuvenating spa date entails more than a quick clip of the cuticles and a swipe of polish. We know you want to come away feeling uplifted, beautiful, excited, relaxed, relieved and, above all, knowing you got the most bang for your buck. We have scoured the region to find the hidden gems, new hot spots and old standbys, all with one thing in common: they’re the best of the best! We CRAVE Inspiration. By introducing you to the savvy businesswomen in this guide, we hope that CRAVE will help inspire your own inner entrepreneur. We want you to realize the energy and the desire to light a fire under your own ideas and passions, be it in business or anywhere else in your life. We all have fears and doubts, but the women in these pages refuse to talk themselves out of their dreams. Here’s to following in their footsteps!
Main photo and portrait by Alyson Willis Photography, lower right photos by Ann Gonzales
3 Keys Marketing Products LLC
Q&A What tip would you give women who are starting a business? Gather information: Talk to people you admire and want to model, discuss dos and don’ts. This way, you’ll gain tremendous insight and already start “marketing” your new company. What is your motto or theme song? “It’s My Life” by Bon Jovi—reminds me that I can take charge of my life. How do you relax? I have a screened porch where I sit and think, listening to the bullfrogs and the stream—sounds of everything and nothing at the same time.
Sintha Steward
704.249.5572, ss3keys@yahoo.com, sintha.steward@yahoo.com 3keysmarketingproducts.com
Perceptive. Considerate. Resourceful. Fresh ideas! These two little words are the lifeblood of effective marketing. To be heard in today’s marketplace, your branding message must creatively stand out. The objective of 3 Keys Marketing is to provide a tangible message for employees, valued business partners and potential consumers. 3 Keys Marketing reinforces who you are and what you offer to key prospects through promotional products and conceptual marketing. 6
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My fears have nothing to do with my business. If you make a mistake in business, it can be rectified. It’s the bigger stuff in life that I fear. Sintha Steward of 3 Keys Marketing Products LLC
Photo by Ann Gonzales
Photos by Meredith Rizzo Photography
Q&A What are your most popular products or services? LunchSkins sandwich size-reusable bags—right now, the red apples and polka dot patterns are big hits. What or who inspired you to start your business? 20 million sandwich bags are thrown away each day in the United States. We want to change that. Who is your role model or mentor? We come from families of entrepreneurs, with backgrounds in art, engineering, and real estate—so we grew up exposed to the ins and outs of business. How do you spend your free time? Outside! On bikes, in the garden, hiking, skiing, and enjoying family and friends.
3greenmoms
Kirsten Quigley and Cris Bourelly
800.443.2302 lunchskins.com, Twitter: @3greenmoms
Modern. Simple. Green. 3greenmoms are the local inventors of super stylish, eco-friendly LunchSkins. These cheerful, reusable, food-safe fabric bags have changed the way people bring lunches to work and school. In just the first year of sales, LunchSkins saved more than 12 million plastic bags from landfills and waterways.
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5Continents Atlanta, Georgia Local. International. Handmade. The 5Continents boutique is located in the heart of Buckhead on Pharr Road. It is the only co-op of its kind in the area, promoting local, international and Fair Trade artists and artisans. Over 40 countries are represented; everything is unique, handmade and eco-friendly: from fashion to home accessories at 5Continents you can find it.
What are your most popular products or services? 5Continents offers a variety of fashion accessories that ranges from international jewelry to Peruvian handbags, from Indian silk skirts to organic umbrellas and a baby line of French embroidered bibs.
Jennifer Saade
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What do you like best about owning a business? I like to make my own decisions and choices. I also like when a customer walks in and tells me how unique and beautiful my shop is.
Photos by Oana Hogrefe Photography
What tip would you give women who are starting a business? Plan your advertising budget, have a business plan and follow it and have fun with your business; the first year will be tougher than you think.
Specialties: Local and International Handmade Goods 404.846.9988, 5Continents.us, Twitter: @5ContinentsGlry
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72 Shoe Boutique 9856-G Rea Road, Charlotte, 704.542.0472 72shoeboutique.com, Twitter: @72shoeboutique
Fun. Fresh. Timeless. 72 Shoe Boutique features a unique array of classy, fun and glamorous women’s shoes, handbags and accessories. Styles range from casual to classy to chic. They are located in the Blakeney shopping center, the heart of south Charlotte shopping. If you cannot make it to the store, shop their online designer collections at 72shoeboutique.com.
Q&A What are your most popular products or services? Customer service is the foundation of our shopping experience. Very simply put, we’re committed to offering the best selection of women’s shoes, handbags and accessories, while providing exceptional customer service.
Jennifer Keen 14
Photos by BeMe Photography
What is your motto or theme song? Always Keeping Your Soles Happy™
Ballantyne
What tip would you give women who are starting a business? Find your niche. Conduct extensive research. Create a business plan. Be confident. Be patient. Be realistic. Network with other women business owners. Most importantly, have fun!
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My favorite part of owning a business is living out the concept that I created by helping a customer step outside her typical “shoe box� to find a great shoe that she normally would not buy. Jennifer Keen of 72 Shoe Boutique
Photo by BeMe Photography
Channel District
Abigail’s Skincare 1208 E Kennedy Blvd, Ste 221, Tampa, 813.817.3294 abigailsskincare.com
Balanced. Holistic. Restorative. Abigail’s Skincare has a simple philosophy—the best quality skincare at an affordable price. Abbi believes that skincare should be accessible to everyone and shouldn’t be a luxury that only a few people get to experience. She hopes to teach everyone about the importance of preventive care and how to improve the health of their skin, all while keeping the process simple and relaxing.
Abigail Egolf
Q&A What is your favorite part about owning a small business? The intimacy of it all! I personally talk with each of my clients when they call; I really enjoy getting to know them. What place inspires you and why? The beach inspires me. I get so relaxed when I just sit there, listen and let the world dissolve. That is how I want my clients to feel when they walk away from each service.
Photos by Sandi Santos Photography
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What tip would you give women who are starting a business? Don’t try to fit into a niche that already exists—make your own. If you aren’t passionate about what you’re doing, move on.
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Abrielle Fine Linens and Lingerie 3301 New Mexico Ave NW, Washington, 202.364.6118
Luxurious. Timeless. Unique. Abrielle is a fine linen and lingerie boutique, celebrating their 25th year in business. They offer an extensive collection of the finest European linens and hand embroideries, as well as beautiful, yet comfortable, sleepwear. They are known for their personalized service, specializing in custom designs and sized linens for bed, bath, table, and baby. Every lifestyle needs a little romance!
Q&A What are your most popular products or services? Custom-designed embroidered linens, our bridal registry, and “the perfect gift� for the hostess who has everything! People may be surprised to know... Opening Abrielle was my MBA thesis. What or who inspired you to start your business? My passion for beautiful linens.
What is your indulgence? The perfect cappuccino, and getting seaside spa treatments. Ann Sullivan 20
Photos by Ezra Gregg
How do you spend your free time? Traveling with family and friends, attending the ballet and theater, and going to museums.
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Q&A What are your most popular products or services? Our one-of-a-kind designs. We work closely with our customers to ensure they have not only beautiful jewelry, but a piece of art that they will cherish forever.
Photos by Pezz Photo
Leslie Belcher Huston and Shelley Harper
What is your favorite part about owning a business? The wonderful relationship we have with our clients. We get the privilege of offering excellent customer service, which helps create close ties with all of our customers.
Accessoreez
St. Petersburg
What place inspires you and why? We both find solace in nature. Leslie loves Florida’s beautiful waterways, and vibrant sunsets for inspiration. Shelley finds inspiration in the Southwest with all the brilliant hues of copper, sienna, and amethyst skies.
3025 44th Ave N, St. Petersburg, 727.823.8885 accessoreez.com, Twitter: @accessoreez
Classy. Stylish. Art-to-wear. At accessoreez, “art to wear” is the motto of sisters Leslie Huston and Shelley Harper. Their passion is to create one-of-a-kind, art-glass jewelry designs that enhance every woman’s beauty. accessoreez offers a refreshing shopping experience as each handcrafted adornment is individually conceived with the client in mind. accessoreez has been worn to the Oscars and now it’s available to all.
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ActivewearUSA.com 877.348.8727, ActivewearUSA.com, Twitter: @ActivewearUSA
Stylish. Fun. Unique. ActivewearUSA.com was founded with the goal of encouraging women to look and feel their best while enhancing their lives through fitness by providing high-performance and stylish activewear. With over 80 activewear brands and over 1,000 products to choose from, ActivewearUSA.com carries the largest selection of women’s activewear on the planet.
Q&A What is your favorite part of being an entrepreneur? Growth—on a personal level, on a company level and on a revenue level. What is the biggest perk about owning a small business? The biggest perk is that every day you get to think: how am I going to improve my business today? And take concrete actions to get you there. What is your biggest motivator? The idea of building something far greater than I am. To see our customers wearing our brands, looking fantastic. Photos by BeMe Photography
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What is your personal motto? Tachlis, a German word that means “cut the crap.” Stop talking, start doing. Avi Woolman 25
Bite off more than you can chew and chew it! Avi Woolman of ActivewearUSA.com
Photo by Amanda Buzard
Q&A What are your most popular products or services? ADMK Jewelry’s simple, yet elegant earrings and necklaces that combine unusual shapes and bold colors. People may be surprised to know... I don’t wear much elaborate jewelry on a daily basis. My daily wardrobe consists of jeans, sweatpants and T-shirts—so the occasion to get dressed up is a nice treat!
Photos by Nikole Charles, except portrait by Patrick Onofre Photography
Meagan Kurtz
What business mistake have you made that you will not repeat? Not walking the floor of trade shows before exhibiting. What do you CRAVE? In business? In life? The ability to take one day at a time in life, love, business, and success.
ADMK Jewelry 571.243.6127 admkjewelry.com, Twitter: @admkjewelry
Stylish. Elegant. Chic. ADMK (Adorn Designs by Meagan Kurtz) Jewelry is handcrafted, distinctive jewelry made from the highest quality cultured freshwater pearls, cubic zirconia, Swarovski crystals, semi-precious gemstones, and precious metals. ADMK Jewelry combines the natural beauty of gemstones with a bit of flair, offering a stylish and sophisticated complement to any outfit.
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Affinity Lab 2451 18th St NW, Washington, 202.518.6181 920 U St NW, Washington, 202.332.1360 affinitylab.com, Twitter: @affinitylab
Creative. Innovative. Green. Affinity Lab is shared office space for small businesses, entrepreneurs, and nonprofits. The Lab provides office space and business tools, but it is the business community of other like-minded owners, artists, and creatives that makes membership valuable.
Q&A
People may be surprised to know... We’ve been open for more than nine years and our Adams Morgan location was the first coworking space in the country. Who is your role model or mentor? Gloria Steinem is a role model for me. In her recent writings and lectures she’s stressed the importance of supporting women in all roles, including child care. She’s always been a hard worker.
U Street
Photos by Patrick Onofre Photography, except portrait by Karen Leonard
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Adams Morgan
What or who inspired you to start your business? My business partners and I were entrepreneurs who first started a web development business; we saw the need for shared office space and a supportive business community so we created it ourselves.
Berit Oskey 31
Photos by Kismis Ink Photography
Q&A What are your most popular products or services? Breast surgery—augmentation, lifts, reconstruction and reductions; skincare treatments; Botox, Dysport and dermal fillers; and my personal favorite, mommy makeovers! What is your biggest fear? My biggest fear is that I won’t be able to help enough people. Helping, giving and connecting with others is a way of life for me.
Westchase
Aguiar Plastic Surgery
What place inspires you and why? Riley Children’s Hospital in Indianapolis, Indiana. I learned a lot about life while working there. Children are so tough, honest and hopeful. Jennifer Aguiar
8557 W Linebaugh Ave, Tampa, 813.749.2093 aguiarplasticsurgery.com, Twitter: @AguiarPsurgery, jennifer@aguiarplasticsurgery.com
Expert. Educational. Results-oriented. Aguiar Plastic Surgery empowers clients with the knowledge they need to feel confident in making a decision. Aguiar Plastic Surgery listens to your concerns and provides the plastic surgery options best suited for you. They believe beauty is confidence and confidence is beautiful.
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Alli Bell dogs. paint. art. Palma Ceia
2908 San Nicholas St, Tampa, 813.951.3412 allibell.com
Artsy. Colorful. Fun. Alli Bell offers one-of-a-kind, custom paintings of your four-legged pal. From your favorite photo of Fido or Fluffy, Alli Bell can create a beautiful “master-pooch-piece” for your home or office that jumps right off the wall (much like Rover does when you have a treat in your hand).
Q&A What tip would you give women who are starting a business? Never give up and stay patient. Make a personal connection. Customers want to meet and get to know who they are buying from. What is your favorite part about owning a business? I can utilize my business/talent to raise money for the local animal rescues. Adopt a pet!
What do you CRAVE? Happiness—I accept nothing less! Alli Bell 34
Photos by Pezz Photo
What is your motto or theme song? Life’s too short to just sit back and watch it go by... do something!
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Photos by Alyson Willis Photography
Q&A What motivates you on a daily basis? Beauty. I thrive on finding beauty in the “simple things.” It’s our unique features that are beautiful. When someone comments that I captured their true spirit, that’s the biggest compliment. What is your motto or theme song? Let love guide your life. How do you relax? Nothing relaxes me more than laughing with a good friend. However, when I’m by myself music and nature always work. Life is better with a soundtrack and a little sunshine. What place inspires you and why? I’m inspired by rustic buildings and nature. Places that you would normally not give a second glance... they are my favorites.
Alyson Willis Photography
Alyson Willis
803.448.8073, alysonwillisphotography.com
Colorful. Whimsical. Authentic. Alyson Willis is an international lifestyle and wedding photographer based out of Charlotte, NC. She specializes in portraits and aims to capture the spirit of the people she works with in her photos. 36
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Stay true to yourself and your vision for your company. And never stop learning and trying new things. Alyson Willis of Alyson Willis Photography
Photo by Alyson Willis Photography
Photos by Gunnar Larson
Q&A What or who inspired you to start your business? Being happy every time I do makeup made me realize that I’ll always be making my living this way! People may be surprised to know... I used to be a photographer. My speciality was black-and-white sepia-toned prints. Who is your role model or mentor? Sara Damelio, owner of Skincando, inspired me to use organic, eco-makeup exclusively. Also my parents, who are kind and hard-working. How do you spend your free time? Playing with my 5-year-old daughter is such fun and keeps me fit! I also enjoy reading, listening to music, and eating out.
Angela Spicer
Angela Spicer
What do you CRAVE? In business? In life? Connections with like-minded people, and creativity... always!
Eco Make Up Artist Located at The Still Point: 1 Columbia Ave, Takoma Park, 301.920.0801 Available for freelance in the Washington DC area: 240.601.6140 angelaspicer.com, Twitter: @synergy_makeup
Healthy. Vibrant. Transformative. Angela Spicer is a talented, professional make-up artist. She has been creating beautiful looks for brides, actors, entertainers, and models for more than 25 years. She specializes in eco-friendly and organic makeup. She gives individual makeup lessons and makes sure her clients have the tools, techniques, and practice to recreate their application at home. 40
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Anisa International, Inc. adesign Brushes Buckhead, Atlanta Innovative. Artistic. Professional. Anisa International, Inc., is a private-label designer and manufacturer of cosmetic brushes and tools for major global beauty brands. Anisa International combines its manufacturing and design capabilities to create the most unique and professional brushes on the market today for brands like Target, Bare Escentuals and Sephora. Also created by Anisa International is adesign Brushes, a proprietary retail brand, used for research and development and available for purchase online.
What are your most popular products or services? Professional makeup brushes, promotional brushes with special finishes, travel brush sets, beauty accessories and implements, and beauty cases and bags.
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Photos by Oana Hogrefe Photography
Specialties: Cosmetic Brushes and Tools By appointment only: 55 Peachtree Park Dr NE, Atlanta, 404.869.6475 Anisa International, Inc.: anisa.com, Twitter: @anisaintl adesign Brushes: adesignbrushes.com, Twitter: @adesignbrushes
What motivates you on a daily basis? The desire to be better and to grow personally and professionally, to feel satisfied that I did the best I could that day.
President Anisa Telwar
What is your motto or theme song? My motto lately has been about gratitude, no matter what is developing or challenging me in the moment, I remind myself that I am grateful for where I am now. 43
“I CRAVE freedom, independence, time to do whatever it is I truly enjoy and, of course, a good margarita.� Anisa Telwar of Anisa International, Inc., and adesign Brushes
Annalee’s
Prom, Bridal, &
Special Occasions 42395 Ryan Road, Ste 104, Ashburn, 703.722.2588 annaleesformals.com
Jenet Ahn
Elegant. Glamorous. Stylish. Women of all ages want to look and feel pretty, radiant, unique, and even sexy! It is mandatory to look our absolute best at a formal event. And don’t we love a special occasion as an opportunity to pull out the stops and look divine. Annalee’s is one of the premier resources in the Washington DC metropolitan area for formal and bridal gowns.
Q&A People may be surprised to know... Annalee’s carries gowns in 00 to plus sizes; we register each gown to each event to avoid duplications!
Who is your role model or mentor? Rosemary Tran Lauer (Devotion to Children). Against all odds this single mom, who fled Vietnam in 1975 with little English, rose to the top of not one, but two professions. What is your indulgence? Listening to various instrumental versions of Pachelbel’s “Canon in D Major” with a cup of cappuccino and crème brûlée. 46
Photos by MCKingsley Photography
What or who inspired you to start your business? My aunt, who has been in this business for almost 30 years, and myself—I always wanted to wear beautiful gowns to attend social functions in DC!
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Photos by Gunnar Larson
Q&A What are your most popular products or services? Hard-to-find diffusers, candles, and unique letterpress stationery. For the DC enthusiast, our award-winning Washingtonthemed chocolate bars are a must!
Downtown
People may be surprised to know... Après Peau is French for “after skin.” I am the founding director of the Washington Institute of Dermatologic Laser Surgery and a clinical professor of dermatology at Georgetown University. In my opinion, our skin is our ultimate accessory. After skin, there is Après Peau! How do you spend your free time? Traveling with family and friends. I am always on the lookout for unique gifts to sell at Après Peau. What is your indulgence? A week in Europe with my family every year.
Après Peau
Tina Alster
1430 K St NW, Washington, 202.783.0022 aprespeau.com, Twitter: @aprespeau
Unique. Modern. Apropos. DC trendsetters flock to Après Peau for the curated collection of original and stylish luxuries. Created to make the experience of finding that apropos gift (for yourself and others) easy and fun, Après Peau features an ever-evolving sampling of must-haves. Each product is hand-selected for its smart, unique, practical, or entertaining commentary on living and giving in Washington.
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Art By Chocolate 202.328.1935 artbychocolate.com, Twitter: @chocolateartist
Unique. Delicious. Exquisite. Art By Chocolate is a boutique gourmet chocolate company specializing in hand-rendered flowers and leaves in custom-blended colors. They offer clients an interactive chocolate-ordering experience unlike any other company! LolliChocs, Luscious Leaves, and Precious Petals make up arrangements, bouquets, and gift boxes perfect for every occasion.
Q&A What or who inspired you to start your business? I made a list of some of my favorite things— flowers, chocolate, and painting—and then designed my business around those things! What better way to make a living than spending time doing what you love? What business mistake have you made that you will not repeat? I was a bit timid at first, but I’ve since learned to be fearless!
Photos by Patrick Onofre Photography
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People may be surprised to know... I started my career as a singer and TV commercial producer.
Lee Reizian Holmes
Where is your favorite place to go with your girlfriends? We like to explore many places— especially those offering good red wine and delicious food, and is quiet so that we can chat to our hearts’ content! 51
The artisans 1368 Chain Bridge Road, McLean, 703.506.0158 theartisansblog.biz
Artsy. Handmade. Colorful. The Artisans is a fun, fabulous, and funky gift store with 20 years of experience making customers happy. The boutique features artsy, colorful gifts, jewelry, accessories, clothing, pottery, glass, home and garden accents, and more. Many items are handmade, either around the corner by local artisans, or around the world by fair-trade artisans.
Q&A What are your most popular products or services? Earrings are a specialty, with thousands of pairs in a wide variety of styles and materials, including clip-ons.
What business mistake have you made that you will not repeat? Not anticipating how even minor staffing changes affect everyone. How do you spend your free time? Gardening and being outside as much as possible. Judith Leary Harkins and Shannon Denny-Price 24
Photos by Meredith Rizzo Photography
What or who inspired you to start your business? We met in a craft co-op and felt the need to find a better retail environment to promote local craft artists.
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What or who inspired you to start your business? I have always wanted to have my own business. As a busy professional, I did not have time to do the tasks required in my personal life to keep organized, and plan for travel or other activities that were important to me. I thought it would be great if I had “someone” who knew me well enough to think about these things and take care of the details while I focus on work and other activities. I knew there had to be others who needed that “someone” to help them, too!
Portrait by Cheriss May
Q&A
What do you CRAVE? In business? In life? In business, inspiring and empowering my clients to simplify their lives and enhance their experiences, ultimately helping them to live their best life. In life, success, good times, more shoes, work-life balance, perfect health, and never-ending opportunities to help others be successful. Audrey Johnson
AudreyLynnJo LLC 202.384.4890 audreylynnjo.com, Twitter: @AudreyLynnJo
Exclusive. Personalized. Resourceful. AudreyLynnJo LLC is a premier concierge and lifestyle management company, offering all-inclusive lifestyle solutions to a distinguished few, who require uncommon regular arrangements due to their hectic schedules, noteworthy professions, and demanding societal expectations. Audrey presents a style of living to her clients that allows them to focus on the activities that are most important and enjoyable. 54
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Cornelius
In your business, what can you simply not live without? The denim wall always full of our favorite designer jeans!
Photos by BeMe Photography
Q&A What is the best advice you’ve been given? Master every ounce of your business before delegation. What is the biggest perk about owning a small business? Getting to know customers on an intimate level to help them find their personal style. What is your biggest motivator? Creating a concept where everyone has the opportunity to wear fabulous designer clothing!
Emily Haggart
Avalilly’s Boutique 21341 Catawba Ave, Cornelius, 704.987.0037 avalillys.com
Smart. Stylish. Sassy. Avalilly’s is an upscale women’s clothing boutique featuring highly sought‑after contemporary designers at prices you wouldn’t expect. They buy overstock from the nation’s top women’s boutiques at discounted prices. The items you see in their storefront are the same ones you will recognize from the pages of your favorite fashion magazine, specialty boutiques and high-end department stores.
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Spending time with my fellow business owner friends inspires me—many of them in this book. You know who you are! Emily Haggart of Avalilly’s Boutique
Photo by BeMe Photography
B.loved Atlanta, Georgia
What do you like best about owning a business? The fact that it’s ours. Our work goes toward developing and growing our business. We also love the flexibility and control it affords us.
Stylish. Unique. Trendy. B.loved is an online store that features stylish yet affordable clothing and accessories for women. B.loved was launched when two friends decided to partner up and create a website that not only offered fashion-forward products but also clothing and accessories that were wearable and could be easily integrated into any woman’s wardrobe. A variety of products are offered and available online.
What tip would you give women who are starting a business? Be 100 percent committed, financially and emotionally, to such a serious undertaking.
Eileen Chua and Mandy Phillips
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Photos by Chelsea Patricia Photography
Specialties: Clothing shopbloved.com facebook.com/shopbloved Twitter: @shopbloved
What do you CRAVE? The latest trends and styles. We are always shopping and researching looks and working toward creating the perfect “outfit” for ourselves and for our customers.
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“Our motto is Live. Laugh. and B.loved. Our company name pretty much summarizes what we both believe in, in life, family and friends.� Eileen Chua and Mandy Phillips of B.loved
Photo by Chelsea Patricia Photography
Ballywho Interactive
Q&A What are your most popular products or services? We focus on full-service social media marketing from strategy to implementation and daily management.
813.347.4400 ballywhointeractive.com, Twitter: @ballywhomedia, @elissan
Savvy. Quirky. Innovative. Ballywho Interactive is a social media strategy, planning and content management service managed by marketing and IT professionals with a staff of highly trained search engine optimization specialists and media writers. Their objective is to understand your brand and marketing vision and parlay that into effective marketing via the social web. Ballywho currently has a staff of 12 employees with offices in Tampa and Austin.
Elissa Nauful
What tip would you give women who are starting a business? Have a close group of non-work friends; if you are mom, have a good support system to help; if you are married, have a good partner; and trust your instincts, they are never wrong. What motivates you on a daily basis? I’m a motivated person; it isn’t one thing, but an idea of building something that is real in value with purpose, sustainable and for the greater good is what drives me. What is your motto or theme song? “Life is 10 percent what happens to you and 90 percent how you react to it.” —Charles Swindoll “The future belongs to those who believe in the beauty of their dreams.” —Eleanor Roosevelt
Photos by Pezz Photo
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What place inspires you and why? Napa for its European beauty, the enterprise and hard work that produce amazing wine. Paris for its sophistication, food and culture.
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Photos by Roohi Photography
Q&A What are your most popular products or services? Our unique marketing plan is second to none and ensures properties are protected, maintained, show like a model, and sell quickly and at the highest price possible with no cost to the client. What is your biggest fear? I used to be afraid of everything! I have learned to confront my fears, embrace that energy and redirect it toward the creativity needed to reach my goals. What place inspires you and why? New York City makes me feel that anything is possible and that goals can be achieved with hard work and passion for your vision.
Bank Real Estate Solutions Inc.
Angelina Ogle-Clarke
813.421.5072 BankRealEstateSolutions.com, Twitter: @BRESolutionsInc
Creative. Fresh. Unique. Bank Real Estate Solutions stages homes with tasteful furniture and provides protection, maintenance and assistance in selling properties. They relieve the realtor, homeowner or bank of monthly costs such as utilities, lawn maintenance, pool maintenance and cleaning services, and are dedicated to making sure a vacant property presents an inviting, comfortable home every time it is shown to a potential buyer. 66
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Bardangle Jewelry 202.744.8099 bardangle.com
Stylish. Wearable. Affordable. Bardangle Jewelry works with designers and artisans from all over the world to bring you unique jewelry and fashion accessories. Bardangle Jewelry celebrates only the highest standard in quality, design, and craftsmanship. In addition, the uniquely shaped bags and scarves are purchased from villages throughout Southeast Asia and are made of 100 percent pure silk. Bardangle continues to grow through its Independent Sales Associate program.
Barbara Kinney
Q&A What are your most popular products or services? Our colorful 100 percent silk bags and scarves are distinctive to Bardangle Jewelry. Our most popular is the foldable square bag.
Photos by Patrick Onofre Photography, except portrait by Maggie Winters. Main photo (this page) and top middle photo (opposite page) taken at the Arthur M. Sackler Gallery at the Smithsonian Institution
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What business mistake have you made that you will not repeat? I didn’t keep accurate records of inventory. I learned the hard way that good records are key to a successful business. How do you spend your free time? Shopping! Or else, I plan... whether it’s a trip, a meal, or a day’s outing, I’m always researching something. What is your indulgence? I am an avid traveler and am always seeking out my next adventure.
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Main photo by Deborah Young Studio, portrait by BeMe Photography, lower right photos by Alyssa R. Kibiloski Photography
Q&A Lake Norman
What tip would you give women who are starting a business? Do it only for love, very few entrepreneurs are wealthy. What is your motto or theme song? Live each day surrounded by beauty and inspiration. What do you like best about owning a business? Our relationships with our customers. They are the heart of what we do! What motivates you on a daily basis? Our relationships with fellow merchants and vendors.
Bebe Gallini’s
Beth Phillips and Carole May
What place inspires you and why? The South, the beauty of the Carolinas, the mountains and the beaches.
19725 Oak St, Ste 5, Cornelius, 704.896.9639 bebegallini.com, Twitter: @BebeGallinis
Inspiring. Vintage. Relaxing. Bebe Gallini girls love cool stuff. Looking for different cards, need a unique gift, or need a pick-me-up, you will find it here. Much of the artwork has special meaning, whether it be found in a special quote, a sentiment, or just an inspiring object. Shop their selection of vintage furniture or just grab a tee and a scarf! Bebe Gallini’s is a find, located in the arts district.
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Our motto is: Do it only for love. Very few entrepreneurs are wealthy. We are very rich though! Beth Phillips and Carole May of Bebe Gallini’s
Photo by Alyssa R. Kibiloski Photography
Huntersville
Belle Ville Boutiques 16836 Birkdale Commons Pkwy, Huntersville, 704.655.9506 5341 Ballantyne Commons Pkwy, Charlotte, 704.847.5352 lovemybelleville.com, Twitter: @luvmybelleville
Unique. Feminine. Flirty. Belle Ville Boutique is the best-kept secret in Charlotte! Belle Ville carries Miss Me, Plastic and LA Idol denim along with a variety of fabulous tops and dresses that range from casual to dressy. Each piece in the entire store is priced under $100. Their goal is to help every woman look and feel beautiful and they do a fantastic job of it!
Q&A
What motivates you on a daily basis? Happy customers! When customers fall in love with the styles we carry and our prices, there’s no better feeling. Ryan O’Leary 74
Photos by DonnaKay Johnson at Photography by DonnaKay, except portrait by Two Little Monkeys Photography
What tip would you give women who are starting a business? Continually reassess your priorities. You won’t be happy in business if you’re not happy in life. Surround yourself with great people. And the ability to multitask is essential.
Providence Road
What are your most popular products or services? Our customers love our private shopping parties that come complete with storewide discounts and complimentary drinks. They’re great for birthdays and other special occasions.
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I crave a world full of love, peace and beauty—where beauty on the inside is just as important as beauty on the outside. Ryan O’Leary of Belle Ville Boutiques
Photo by DonnaKay Johnson
What are your most popular products or services? We are known for our boutique boudoir books. Ladies love these leather-bound beauties to present to their partners on their wedding nights, anniversaries or just to put a kick back into the relationship.
Photos by BeMe Photography
Q&A
What tip would you give women who are starting a business? Enjoy every minute and be patient. Starting a business is like having a never-ending checklist! Find joy at each stage because your spirit will translate to your customers. What motivates you on a daily basis? I live my life trying to gain understanding of the world and the people around me. When I look deeper and open myself up I experience great things. Brandy Medina
BeMe Photography By appointment only info@bemephoto.com, bemephoto.com, 704.231.9549, Twitter: @bemephoto
Evocative. Honest. Inspiring. BeMe Photography is a full-service upscale photography studio that specializes in fine art portraiture and contemporary boudoir photography. They endeavor to capture the essence of each client they encounter and consistently bring a fresh edge to each piece that is created.
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My favorite part of owning a business is having total creative freedom. Being able to express your business vision, your way, each and every day is priceless. Brandy Medina of BeMe Photography
Photos by Blissliving Home
Mei Xu
Q&A What are your most popular products or services? Bedding, decorative pillows, throw blankets, home dÊcor pieces, candles, home fragrance, bathroom accessories, shower curtains, and wall art. What or who inspired you to start your business? The many hotel rooms I have stayed in over the years that lacked inspiring design elements or sumptuous, soft bedding. How do you spend your free time? I enjoy time with family and friends, practice yoga, and visit plenty of art exhibitions. Where is your favorite place to go with your girlfriends? It’s the company that counts, not the place. Any place can be the best place when I am with my girlfriends!
Blissliving Home 866.952.5477 blisslivinghome.com, Twitter: @blissliving
Global. Modern. Stylish. Established in 2007, Blissliving Home is the destination interior lifestyle brand for the stylish consumer seeking modern design with global influences. Inspired by creator and CEO Mei Xu’s passion for travel, contemporary art, fashion, and design, every collection is an invitation to experience the excitement of travel, the rush of adventure, and the exploration of world cultures through design, texture, color, and fragrance. 82
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Bloom Garden Shop 3005 S MacDill Ave, Tampa, 813.805.2151 bloomgardenshop.com
Palma Ceia
Whimsical. Charming. Uplifting. Bloom Garden Shop, a gardening boutique located in South Tampa since 2003, offers its customers an ever-changing slice of botanical heaven. Come visit the rows of colorful annuals and perennials; the garden “rooms” that feature hardscape, lush foliage and custom container gardens; and the charming interior boutique that offers dozens of orchids, exotic collector plants, cut flowers and inspired gifts for your favorite gardener.
Julie Burks Lohoefener
Q&A What tip would you give women who are starting a business? Don’t be afraid to put your idea into action! Do your research, don’t hire too many employees, be creative and innovative, and then... reinvent! Don’t let your audience get bored.
Portrait, main and upper middle photos by Pezz Photo
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Who is your role model or mentor? My mother Evie taught me everything she knows about gardening and visual display. Mom helps me with all the “set changes” from conception to installation, as well as floral events. What place inspires you and why? Any place that is ever-changing, beautiful and unique—a garden, perhaps! What do you CRAVE? Taking Bloom to the next level! 85
Bayshore Beautiful
What are your most popular products or services? We have access to 5,000 sq. ft. of architectural salvage, which we utilize to make custom furniture to our customers’ specifications. Some of our most requested items are zinc-top tables and French-door cabinets.
Photos by mandy and me studio
Q&A
What tip would you give women who are starting a business? Prepare to work harder than you ever imagined possible, loving every moment. It will become a part of your lineage.
Katie Gagnon
What is your favorite part about owning a business? The joy in customers’ voices when they express how we have assisted in transforming their home into a place where they love to live.
The Blue Moon Trading Company 4129 S MacDill Ave, Tampa, 813.839.2056 thebluemoontradingcompany.com
Rustic. Architectural. Hip. Blue Moon is a local South Tampa staple serving the community since 1997. They have grown and evolved alongside their customers, responding to their customers’ needs for unique and personal home decor. They are an emporium for all things interior; if they can’t find it, they’ll build it, paint it, reupholster or slipcover it, arrange and place it. 86
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What are your most popular products or services? Ladies thoroughly enjoy being able to shop such fun “girlie” merchandise from the comfort of their homes. Our clothing, clutches and jewelry have been popular among ladies from all over.
Photos by Alyson Willis Photography
Q&A
What tip would you give women who are starting a business? Since we are not only business partners, being best friends has made the experience so fun! Networking is key! Signing up with networking groups and and becoming active in your community. What is your motto or theme song? Bringing Friends and Fashion Together.
Erica Gold and Shelley Fontana
Boutique on Feet boutiqueonfeet.com, boutiqueonfeet.blogspot.com, Twitter: @shopgirlerica
Stylish. Unique. Fun. Boutique on Feet is an online and traveling boutique that offers clothing, handbags, jewelry and other fashion accessories that are not only adorable but affordable and unique. Ladies in the Charlotte and surrounding areas can enjoy a “Girl’s Night In” by hosting a shopping party in their home or office. Boutique on Feet offers “Boutique in a Box” parties and online shopping parties nationwide. A unique experience! 88
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We relax by taking a break from our daily lives with some good oldfashioned girl time! Shelley Fontana and Erica Gold of Boutique on Feet
Photo by Alyson Willis Photography
What or who inspired you to start your business? Living a healthy lifestyle gives me the energy to live my best life ever. I want others to experience this, too.
Photos by Meredith Rizzo Photography
Q&A People may be surprised to know... I love modern green architecture and design, mid-century modern decor, and photography. What business mistake have you made that you will not repeat? Taking on too much at one time! What is your indulgence? I love indulging in big bowls of my homemade raw ice cream. Yummy! What do you CRAVE? In business? In life? Living in the moment and making the most out of every day. Kelly Bradley
Bradley Wellness 202.320.5025 bradleywellness.com
Fresh. Vibrant. Empowering. Bradley Wellness provides a variety of services dedicated to healthy living including nutrition and health coaching, juice cleansing programs, raw living food preparation classes, wellness workshops and retreats, corporate wellness programs, yoga, therapeutic Pilates and gyrotonic exercise, and physical therapy.
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Bright Blessings 608-A Matthews Mint Hill Rd, Matthews, 704.846.2329 BrightBlessingsUSA.org
Giving. Heartfelt. Rewarding. Bright Blessings is a local nonprofit serving homeless children and families across the greater Charlotte region. The organization’s two core programs, Bless-A-Baby and Bless-A-Birthday, bring joy, cultivate self-worth and support critical needs for more than 3,000 homeless children every year.
Q&A What are your most popular products or services? Bright Blessings’ “Fill a Fun Box” activity is a family-fun favorite. This project gives participants an opportunity to create and personalize a birthday gift set for a local homeless child.
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Photos by Alyson Willis Photography
What motivates you on a daily basis? My faith and my family: they are constant reminders of how loved and how blessed I am and how important it is to share those blessings with others.
Matthews
Who is your role model or mentor? My husband, John. He is giving, wise, and has strong character. He’s a wonderful problem solver, and I learn a lot from him.
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Being at the Bright Blessings facility among so many talented, dedicated and amazing women who help make this organization a success is inspiring! Amy Cervantes of Bright Blessings
Photo by Alyson Willis Photography
Buddy Brew Coffee 2020 W Kennedy Blvd, Tampa, 813.258.2739 buddybrew.com, Twitter: @BuddyBrewCoffee
Laid-back. Cutting-edge. High-quality. Buddy Brew Coffee is a favorite South Tampa artisan coffee roaster, featuring specialty coffee beans from the best farms around the world, artfully hand‑roasted to sweet, delicious perfection. Visit the Hyde Park vintage-chic coffee shop and roastery to pick up a bag of the freshest roasted beans in town, watch the coffee roasting in action, or enjoy the best cup of coffee you’ve ever had. South Tampa
Q&A What are your most popular products or services? Our fresh, hand-roasted coffee beans. The pour-over cup, which is a brewing technique that creates an exquisite cup of coffee— clean, filled with complex flavors of the wonderful, single-origin Buddy Brew beans.
What motivates you on a daily basis? Bringing joy to others.
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What do you CRAVE? A good run, a great cup of coffee, a good laugh, quality time with friends and family, and a good glass of wine.
Photos by Sandi Santos Photography
What is your favorite part about owning a small business? Our customers! It’s so much fun to get to know the great people in our community who come in and hang out at Buddy Brew.
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Q&A What tip would you give women who are starting a business? Know your niche and network. Who is your role model or mentor? Every woman I meet who is living out her purpose. What is your biggest fear? My biggest fear is not living up to my full potential. What is your motto or theme song? “If you don’t like something, change it. If you can’t change it, change your attitude. Don’t complain.” —Maya Angelou How do you relax? I relax with a cupcake and a good book.
Butter Bee’s
Porshia La’Shae
980.202.2014, butterbeekids.com, Twitter: @butterbeekids
Fun. Stylish. Imaginative. Butter Bee’s is a mobile boutique planning and design company. Butter Bee’s exclusively plans and designs events for kids, tweens and mommies-to-be. Popular services include birthday parties (Spa and Princess Tea) and event-sitting.
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My favorite part of owning a business is the endless possibilities I have with my business and its direction. Porshia La’Shae of Butter Bee’s
Photo by BeMe Photography
Q&A People may be surprised to know... The CALPRO Group does events all over the country as well as in Canada. What or who inspired you to start your business? Wanting to create my own opportunities to be my own boss and not be confined to a 9–5 mentality. Dupont Circle
Photos by Convention Photo by Joe Orlando except ortrait by Eddie Paylor
Sydney B. Williams
How do you spend your free time? With the very little free time that I have, I enjoy being outdoors, taking beach vacations, and spending time with family and friends. What do you CRAVE? In business? In life? I crave waking up every day excited to take on new challenges, creating an amazing experience for my clients, and helping to create opportunities for others.
The CALPRO Group 1717 N St NW, Washington, 240.888.9494 thecalprogroup.com
Cutting-edge. Creative. Innovative. The CALPRO Group (TCG) provides services in designing, managing, planning, and operating a host of various types of events/trade shows. TCG also works closely with an array of general contractors and vendors who service any type of event. Their extensive knowledge of numerous venues in cities across the United States and Canada allows them to assist you in locating and negotiating the best value.
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Candy Beads Jewelry 202.360.7086 candybeadsjewelry.com
Elegant. Colorful. Unique. Only the best quality gems in cut, vibrant color, and shimmering polish are used in owner Beth Rosenheim’s work. She specializes in finding unique fantasy-cut gemstones to design and craft exclusive and classic jewelry. Candy Beads Jewelry fits gracefully into a woman’s day-to-day lifestyle with easy-to-wear elegance. Beth Rosenheim
Q&A What or who inspired you to start your business? I’ve made jewelry since I was in college, but gave it up when my children were born. I didn’t realize how much I missed the creative outlet until a girlfriend encouraged me to pick it up again. People may be surprised to know... My work is very successful at the fine jewelry store Tiny Jewel Box downtown.
Photos by Patrick Onofre Photography
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Who is your role model or mentor? Alex Sepkus’s exquisite and intricate wax carving, use of fine gemstones, and ability to be a successful artist and businessman have inspired me and my work. How do you spend your free time? Walking and enjoying nature’s beauty around Widewater at Great Falls with my family on the weekends. 107
Carla David Design 301.300.5996 carladaviddesign.com, Twitter: @couturedesigns
Couture. Creative. Personal. Carla David Design is a graphic design boutique specializing in custom, handcrafted, couture invitations for life’s special moments. They start the party with extraordinarily clean, elegant designs and the finest printing techniques. From wedding invitations, baby announcements, save-the-dates, and holiday cards to menu cards, favors, and personal stationery, they design the details that make your event, wedding, and life charming and fun.
Q&A What or who inspired you to start your business? When I was in the fifth grade, my best friend and I hand-stamped pieces of paper and sold the “stationery” to our neighbors to make money for summer camp. That started a passion for all things paper. Now the fire is burning full-force in my full-service design studio.
How do you spend your free time? If I’m not with family and friends, you’ll find me in the kitchen, baking up a storm, or packing my bags and traveling.
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Photos by Troy of Ex Voto Studio
People may be surprised to know... The invitation to your event doesn’t have to be a rectangular piece of paper. We truly can design anything the mind can imagine. The sky’s the limit!
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Photos by Carrie Wildes Photography Art & Design, except portrait by Andi Diamond Photgraphy
Carrie Wildes
Q&A What tip would you give women who are starting a business? The most important step is to develop a plan with business, financial and personal goals. If you write it down and create necessary tasks, it will most likely happen! What is your favorite part about owning a business? It is amazing to me that I get to make a living doing what I truly love. Having your own business gives you great flexibility and endless opportunities. What motivates you on a daily basis? Achieving goals and being better than the previous day.
Carrie Wildes
What is your motto or theme song? If you help others get what they want, you will always get what you want.
Photography Art & Design 813.480.0324 carriewildes.com, Twitter: @carriewildes
Artistic. Passionate. Chic. Carrie Wildes Photography specializes in creatively telling a story that shows the beauty, emotion and unique details of each wedding, event or portrait session her studio has the privilege of capturing. The studio’s founding principles are to create artistic and compelling images so that each client has the best experience and memories for a lifetime.
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Casa Tina’s Authentic Mexican Cuisine 365 Main St, Dunedin, 727.734.9226 casatinas.com, Twitter: @tinaofcasatinas
Pan y Vino Brick Oven Pizza and Wine Bar
Q&A
369 Main St, Dunedin, 727.734.7700 panyvino.com
Cabana Cafe and Gifts
What are your most popular products or services? As a vegetarian, I focus on flavorful healthy food such as Mole Poblano and Chayote Rellenos at Casa Tina’s and organic pizzas and salads at Pan y Vino and Cabana Cafe.
833 Douglas Ave, Dunedin, 727.733.1320 cabanacafeandgifts.com, Twitter: @tinaofcasatinas
Festive. Romantic. Creative. Casa Tina’s features fresh authentic Mexican food in a festive colonial setting. Tina’s love of Mexican culture paired with her passion for fresh healthy food have put Casa Tina’s in the forefront of Tampa’s culinary scene for more than 19 years. Tina’s businesses have grown to include three locations in charming downtown Dunedin locales, making her a leading female entrepreneur.
Tina Marie Avila
Who is your role model or mentor? My sister Stacey. Surviving a dismal childhood together, we have been able to overcome our hardships and make great lives. Stacey is an attorney, happily married, and a great mother and friend!
Dunedin
Photos by Christine DeLessio Photography
What is your favorite part about owning a business? Challenge is what I revel in! To be a better boss, wife, mother, friend, community leader and spiritual person, I must put myself in positions that afford the opportunities for me to grow.
Catalyst Gourmet & Gifts 888.229.0212 catalystgourmet.com, Twitter: @catalystmom
Elegant. Innovative. Delicious. Catalyst Gourmet handcrafts innovative products using all-natural, gluten-free, beneficial spices to support healthy living and wellness. They transform the taste of tea, coffee, and more—enjoy Catalyst Tea Enhancers, Creative Curries, Gourmet Finishing Sugars, or Baked Bites of Bliss. Catalyst Gourmet also caters fabulous tea and dessert parties, creates custom gift baskets, and offers private cooking seminars.
Q&A What or who inspired you to start your business? I was an IVF mom on bed-rest, drinking a cup of green tea, when the idea for Catalyst Tea Enhancers was born. With a family history of diabetes and strokes, I decided to create gourmet products that transform ordinary beverages and foods to make healthy living more flavorful and fun. People may be surprised to know... I love to paint. Catalyst Gourmet’s labels and stationery feature my own original works of art.
Photos by Gunnar Larson
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Who is your role model or mentor? My parents taught us to work hard and play hard. Every life milestone was celebrated in a big way with amazing food and a sense of community, creativity, and joy.
Kaushika Patel
What do you CRAVE? In business? In life? Being a positive catalyst—I want to enable others to be joyful, creative, confident, and healthy. 115
Photos by Ezra Gregg
Q&A What are your most popular products or services? Our fabulous spa parties! Our spa services can be customized to suit the theme of any special event or occasion. Who is your role model or mentor? My mother is my role model. As she says, “The race is not given to the swift, nor to the strong, but he who endures.� I’m thankful to have her love and support.
Celebrating You the Spa
What business mistake have you made that you will not repeat? I will not take shortcuts in marketing. My company provides luxury on-site spa services in the comfort of your home or surroundings. We do not have a retail location, so our website has to speak volumes and show you that Celebrating You has the best spa services. Lisa Barnes
800.399.9557 celebratingyou.com, Twitter: @celebratingu
Luxurious. Rejuvenating. Soothing. Celebrating You provides upscale premium on-site spa services. Designed for the cultivated consumer who prefers the repose of a spa in the privacy and comfort of their surroundings, Celebrating You offers the ultimate spa experience. From perfect pedicures and manicures to signature facials and rejuvenating massages, Celebrating You is the luxury day spa without walls. 116
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Ybor City
What are your most popular products or services? As one of the region’s most successful integrated agencies, we deliver innovative branding, advertising, marketing and public relations strategies with the sole focus of moving our clients’ businesses forward.
Photos by Pezz Photo
Q&A
What is your favorite part about owning a business? Creating my own destiny, raising the ceiling every single day and leading the way for my team to do the same. Who is your role model or mentor? Amelia Earhart, a courageous woman who profoundly said, “The most difficult thing is the decision to act. The rest is merely tenacity. You can do anything you decide to do.” Colleen Chappell What motivates you on a daily basis? Two things get me going each day—the inspiration I get from my amazing family and knowing that I have the opportunity to change the way people define success. What is your motto or theme song? “I Believe I Can Fly” by R. Kelly. “There are miracles in life I must achieve / But first I know it starts inside of me / If I can see it, then I can do it / If I just believe it, there’s nothing to it.” 118
ChappellRoberts 1600 E 8th Ave, Ste A-133, Tampa, 813.281.0088 chappellroberts.com, Twitter: @chappellroberts
Passionate. Smart. Results-oriented. Consistently challenging the status quo, ChappellRoberts is a full-service advertising agency that leverages many disciplines to solve problems and grow businesses. With 30 years of experience, they are passionate about creating positive change for their clients. Proven experts in integrated branding, advertising, marketing and public relations, they measure success not by the awards on their shelves, but by the results for their clients. 119
Charlotte Aquatics 7835 Little Ave, Charlotte, 704.341.9673 charlotteaquatics.com
Family-focused. Goal-oriented. Excellent. For 15 years, the team of professional swim instructors at Charlotte Aquatics has succeeded in building comfort, competence and confidence in their students, six months old through adult. Their mission is to provide life skills that promote health, encourage water safety and enhance brain development all while enjoying the indispensable skill of swimming. They will teach you how to “swim like a fish.”
Q&A Carmel Country Club
What are your most popular products or services? Our caring team of seasoned, certified professionals allows us to continue to be one of Charlotte’s leaders in swim instruction with 50,000 lessons since 1996 and still growing!
What is your motto or theme song? To quote my father, “Don’t sit when you can stand. Don’t stand when you can walk and don’t walk when you can run.”
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How do you relax? I relax by being outdoors and spending time with my family and friends. For me, laughter is the best medicine.
Portrait and upper left and right photos by BeMe Photography
What motivates you on a daily basis? What motivates me is the desire to achieve success while making a significant contribution to society.
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There is nothing like the thrill of owning your own business. Be prepared to learn more, grow more, and give more than you ever thought you could. Kelly Gaines of Charlotte Aquatics
Photo by Chris Taylor of Umbra Studios
What are your most popular products or services? We have the largest variety of fashion editorial in the city. Also, our annual 25 Most Stylish People in Charlotte event is hugely popular. What motivates you on a daily basis? Knowing that what I’m doing is making a difference in the lives of my readers and my team. Also, building the foundation for a great life for my twins.
Photos by DonnaKay Johnson at Photography by Donnakay
Q&A
What place inspires you and why? My hometown, NYC, is always inspiring. The city and residents have accomplished and survived so much. Visiting the city makes me feel like anything is possible.
Bridgette Wright-West
Charlotte STYLE Magazine CharlotteSTYLEMag.com, Twitter: @CharlotteSTYLE
Inspiring. Uplifting. Innovative. Charlotte STYLE Magazine highlights the essence of fashion and style in the Charlotte area and beyond. The digital issue is published twice a year and is available everywhere computers, smartphones and tablets are in use. CharlotteSTYLEMag.com is the magazine’s daily blog that provides over 30,000 fashionable and stylish readers with entertaining, insightful and inspiring editorial. 124
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Know who you are and be who you are. Bridgette Wright-West of Charlotte STYLE Magazine
Photo by DonnaKay Johnson at Photography by Donnakay
What are your most popular products or services? Makeup artistry and fashion styling. People may be surprised to know... I’m a makeup artist, and I own more than 300 lipsticks! I’m also a fashion stylist, and the fashion and beauty correspondent for an online talk show. How do you spend your free time? Going on road trips with family and shopping with my mom and sister. Trying new makeup looks on my friends. Eating at a nice restaurant by myself with a great fashion magazine lets me relax and fuels my creativity.
Main photo by Paul Butterfield Photography; bottom left photo (opposite page) by Leigh Smyth of Oh Snap! photography; portrait, bottom middle and right photos (opposite page) by RL Campbell Photography
Q&A
What is your indulgence? Lipsticks, cupcakes, chunky jewelry, and handbags are my absolute weaknesses. Sondra Lewis
Chic Chocolate 1.888.792.3597 chicchocolate.net, Twitter: @chicchocolate
Stylish. Fresh. On-trend. From deep rich chocolate to vanilla chocolate and every flavor of chocolate in between, Chic Chocolate is a fashionable lifestyle blog on the “Chocolate City” that is DC!
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Photos by MCKingsley Photography
Q&A What are your most popular products or services? Pole dance fitness, Hula-hoop, and T&A (tush & abs) classes. People may be surprised to know... Any person of any age can pole dance! What or who inspired you to start your business? The unique way I was getting fit and having fun. How do you spend your free time? Spending time with my family and finding new ways to workout. What is your indulgence? Mani-pedis and chocolate...
Chic Physique
Tina Moran
Where is your favorite place to go with your girlfriends? Any place we can set up the stand-alone pole and jam!
4931 St. Elmo Ave, Bethesda, 301.718.2452 chicphysiquefitness.com, Twitter: @chicphysique
Empowering. Confident. Fit. Chic Physique is one of the premier women’s alternative, exotic, and pole dancing fitness studios in the Maryland/northern Virginia/Washington, DC, metro area offering traditional and specialty classes, all within a small studio setting. The main focus of Chic Physique is pole dance fitness classes incorporating dance, acrobatics, strength training and aerobic activity executed through a series of “exercises” on a vertical pole. 130
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Christine De Lessio Photography 813.363.0058 christinedelessiophotography.com, Twitter: @cmdeles
Timeless. Authentic. Passionate. Christine DeLessio has a background in news photography and has built her business around a passion for telling people’s stories. Whether photographing a wedding, a newborn baby or a family portrait, Christine finds the beauty in life’s moments and captures them in her own unique style. She resides in Wesley Chapel and has traveled extensively, documenting people across the country.
Q&A What are your most popular products or services? My portrait sessions. I’ve been very successful hosting mini-sessions here in Florida and in other states. It gives families an affordable way to have beautiful photographs of their family.
Photos by Christine DeLessio Photography, except portrait by Jon Drago of City Limit Enterprises
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What is your favorite part about owning a business? I’m in total control over the way it is run and the way it runs me. It’s my name, my vision, and I’m held accountable for its success or failure. What is your motto or theme song? My current favorite: “The grass may be greener, but you still have to mow it” is so true. Things aren’t always what they may appear to be. Cherish your life. Christine DeLessio Miller 133
Photos by Alyssa R. Kibiloski Photography
Q&A What tip would you give women who are starting a business? Be fearless. Work hard. Take care of others and have a positive attitude. Run your business with integrity. Practice philanthropy; a great business is one that gives back to the community.
Meyers Park
What motivates you on a daily basis? When people come in the store and say, “Oh my goodness... wow... it’s so beautiful.” I don’t know if there is a better feeling! I live for that. What do you CRAVE? Friends, healthy food, long walks, good wine, books, traveling, horses, working in my store, laughing... a lot, nature, art, being a listener, giving gifts... oh, and anything sweet!
City Art Works
Susan Sloan-Lieb
1630 E Woodlawn Rd, Ste 267, Charlotte, 704.527.1300 cityartworks.com
Whimsical. Creative. Inspiring. City Art Works is an enchanted forest of bright, bold colors, seduced by a whimsical variety and functionality where the environment and presentation is just as exceptional and creative as the art itself. With jewelry, accessories and art that nourish the body and soul to gifts that you can’t wait to give, their customers always leave with a smile!
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My biggest fear is not having enough seconds in my life to do all the things I want to do! Susan Sloan-Lieb of City Art Works
Photo by Alyssa R. Kibiloski Photography
City Inspired Events 704.778.7673, cityinspiredevents.com, Twitter: @cityinspiredevt
Vivid. Unique. Reliable. City Inspired Events is a full-service event planning company, dedicated to bringing inspiration to your every occasion. Specializing in weddings and social events; going above and beyond to exceed customer expectations.
Q&A What is your favorite part of owning a business? Meeting clients of all walks of life and having the opportunity to celebrate their joyous occasions. Who is your role model or mentor? My parents for their unconditional love and support.
How do you relax? Curling up on the couch with a glass of wine and good jazz music.
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What place inspires you and why? Cities, both big and small. Something about the bright lights, tall buildings and different types of people you meet on a daily basis.
Photos by Alyson Willis Photography
What is your motto or theme song? “It does not do to dwell on dreams and forget to live.” —J. K. Rowling
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Find your passion and go forward with it. Accept failure and accept change. Don’t expect to know everything; you simply learn along the way. Rebecca Crespo of City Inspired Events
Photo by Alyson Willis Photography
Photos by Deoca Pac Designs, except portrait
Vonda White
Q&A What tip would you give women who are starting a business? It is worth the risk. Instead of working hard for someone else, use those skills for your own business and achieve more rewards and greater control over your own destiny. What motivates you on a daily basis? I am inspired by the fact that life is full of surprises, adventures and opportunities to achieve and make a difference. We really do live in the land of opportunity.
Collegiate Risk Management 110 Athens St, Tarpon Springs, 800.922.3420 collegiaterisk.com
Success Against the Odds
What is your favorite part about owning a business? More personal risk and more personal reward. You have the flexibility to work around your schedule. How do you relax? Travel. Trips with my family. Being with the people I love.
successagainsttheodds.com, Twitter: @VondaSuccess
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Tarpon Springs
Inspirational. Successful. Achievable. President and CEO Vonda White founded Collegiate Risk Management to serve the health insurance needs of college students nationwide. She also authored the book, Success Against the Odds, which shares her principles and features the stories of several wellknown people (including herself) who have overcome great obstacles to achieve success. Vonda encourages people to reach beyond the mediocre and mundane to achieve more. 143
Color-Coded Organizing 866.61.COLOR (866.612.6567) color-coded.net, Twitter: @ColorCoded
Organized. Efficient. Fun. Color-Coded Organizing helps busy home and business owners create order in their most cluttered spaces. Color-Coded Organizing was founded to share a passion for organization and design. They understand how frustrating a disorganized space can be. Their mission is to achieve organization in clients’ spaces to increase efficiency, save time, and relieve stress.
Q&A People may be surprised to know... I started my business at the age of 23. What or who inspired you to start your business? I believed in myself. When you believe you can do anything in life, the path will unravel how you envision it. Who is your role model or mentor? I am a big fan of Martha Stewart, except for the whole insider trading fiasco. What is your indulgence? My label maker, bright colors, polka dots, white chocolate, and poodles.
Main photo (this page) and portrait by Maggie Winters
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What do you CRAVE? In business? In life? I crave freedom, laughter, and turning challenges into opportunities. Alejandra Costello 145
Compassionate Renegade 202.328.1471 compassionaterenegade.com, Twitter: @Compassion8Rngd
Tazima Ayana Davis
Honest. Loving. Fierce. Compassionate Renegade was formed to help bold, outwardly accomplished women experience deeper meaning, greater self-expression, and true fulfillment. Compassionate Renegade’s life purpose coaching honors each client’s particular interests and talents in order to cultivate a lifestyle that delivers satisfaction, sustainable prosperity, and joy.
Q&A What or who inspired you to start your business? Job frustration, lots of tears, and the possibility that I could enjoy life, assist others, and prosper. Who is your role model or mentor? LiYana Silver, relationship expert and coach.
Where is your favorite place to go with your girlfriends? Thrift boutique shopping, better if near a beach, and even better if we can follow it up with yoga.
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Photos by Kendra Lewis
What is your indulgence? Oats and dark chocolate! It’s an official three-way tie between the Salty Oats Cookies at Teaism, Michelle’s Cherry Chocolate Almond Granola, and Dagoba’s Lavender Blueberry Dark Chocolate.
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Cornelius
What are your most popular products or services? We have several signature events that we are proud of including Club Cookie, Cookie Dough Campaign, Cookies’ Coats For Kids Campaign, Ringing It In Red and National T’s For Kids Day.
Portrait by Lindsay Wynne
Q&A
What is your motto or theme song? “Dream and so shall you become.” —Ralph Waldo Emerson What place inspires you and why? My parents’ front porch. As a kid I remember sitting on their porch watching a particular tree blow in the wind. That porch is where I formed my dreams and the determination to follow them.
Elise A. Redmond
What do you CRAVE? Life, love, family and happiness. Giving back the good fortune that has been given to me.
Cookies For A Cause 19825 N Cove Rd, PMB 145, Cornelius, 704.779.2693 cookies4acause.com
Powerful. Brilliant. Fabulous. Cookies For A Cause™, a 501(c)(3) nonprofit organization, came onto the philanthropy scene in 2007. Their outrageous style and exquisite flair has put a shocking new spin on how to raise money for charity. Cookies For A Cause™ is on a mission to promote the health, development, care and well-being of all children who need support. They believe in helping children and finding trendsetting ways of doing so! 148
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Stick with it. Stay focused. Stay positive. Ride the roller coaster. Some days are high and some days are low, but you’ll get where you want to go if you stick with it. Elise A. Redmond of Cookies For A Cause
Photo by Amanda Buzard
Cookies for Kids’ Cancer cookiesforkidscancer.org, Twitter: @cookies4kids
Grassroots. Meaningful. Sweet. Through the concept of local bake sales and online cookie sales, Cookies for Kids’ Cancer inspires individuals, organizations and businesses to join in the fight against pediatric cancer by raising the funds and awareness necessary to change the facts of pediatric cancer and provide more families with the hope they deserve.
Q&A What are your most popular products or services? The two most popular ways to support Cookies for Kids’ Cancer: host an event or send our cookies. Who is your role model or mentor? Our founder, Gretchen Holt Witt. She launched Cookies while her son Liam was battling cancer and despite losing him to this cruel disease in January 2011, her determination is unwavering.
Photos by Alyson Willis Photography
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What motivates you on a daily basis? Kids. My two crazy little boys, my friends’ kids and of course, Liam Witt— the son of the founders who bravely battled cancer for nearly four years.
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Our founder, Gretchen, always says, “If we all do a little, it adds up to a lot.” I crave everyone finding that little something they can do to make a difference. Emily Necessary Fowler of Cookies for Kids’ Cancer
Photo by Alyson Willis Photography
Photos by RL Campbell Photography
Q&A What are your most popular products or services? My life balance breakthrough sessions give clients clear steps for transforming their lives, and the motivation to actually make it happen. People may be surprised to know... I am a trained engineer, so my problemsolving is intuition-led, yet infused with innovative analysis and strategy. Who is your role model or mentor? My mother served as my fabulous role model through her hard work, integrity, and quiet sophistication. How do you spend your free time? Traveling, crafting, and reading way too many design blogs.
Core Connection Lifestyle
Takeyah A. Young
866.611.5546 coreconnectionlifestyle.com, Twitter: @coreconnection
Inviting. Motivational. Limitless. Core Connection Lifestyle is a wellness-based company dedicated to empowering women with the essential tools to optimize their lives. Through health counseling, lifestyle coaching, and speaking, Takeyah A. Young empowers successful, yet overstressed professional and entrepreneurial women to reconnect with their core values so they can experience fulfillment, happiness, and balance in all areas of their lives. 156
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Couture Meets Chic 202.421.7956 couturemeetschic.com
Q&A What are your most popular products or services? Our custom couture gift bags and boxes. They are perfect for any social event, wedding, or that special someone. People may be surprised to know... I was Miss Maryland USA 2000 and competed at the nationally televised 2000 Miss USA Pageant. What or who inspired you to start your business? After 18 months of planning my own wedding, I knew I wanted to share my attention to detail with others. Who is your role model or mentor? My mother. She is a strong, giving, and independent woman who has taught me to believe in myself and never lose sight of my dreams. She is truly my right hand.
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Photos by Patrick Onofre Photography except upper middle and right photos (opposite page)
Christie Askew
Chic. Couture. Creative Couture Meets Chic is a full-service wedding and event planning company specializing in the most intimate of social events to elaborate destination and Washington weddings. They also feature one-of-akind custom couture gift bags and boxes that are perfect for a weekend at the beach, a chic mom-to-be or that wedding to remember.
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Cozette’s boutique 645 Central Ave, Unit 1, St. Petersburg
Eclectic. Elegant. Organic. Cozette’s is an upscale boutique with unique fashions and accessories from young, up-and-coming Parisian designers. They also feature a variety of organic handcrafted jewelry.
Enchanted Notions Cozette Roché (owner of Cozette’s boutique) and Christy Sheppard (owner of Enchanted Notions)
645 Central Ave, Unit 1, St. Petersburg enchantednotions.net
Q&A
Psychic. Metaphysical. Spiritual. Enchanted notions is a metaphysical gift shop with a variety of candles, books, crystals, handmade incense and more. They offer Tarot card readings “from the heart” that result in spiritual guidance and healing.
What tip would you give women who are starting a business? Cozette: Follow your instincts and enjoy the journey. Christy: Believe that you can, and you shall. Never say “I hope,” “I wish” or “maybe.” Say “I can,” “I shall” and “I will.”
How do you relax? Cozette: Power yoga—Amen! Christy: I take a power nap. 160
Photos by Tanya Sharkey Photography
What is your motto or theme song? Cozette: Never compromise. Christy: Fear is the mother of failure!
St. Petersburg
Who is your role model or mentor? Cozette: My two grandmothers. Both were independent businesswomen. Christy: My husband, for showing me how to dream big and work hard.
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Photos by Alyssa R. Kibiloski Photography
Q&A What tip would you give women who are starting a business? Inhale... exhale... and realize that little moments where you can just breathe and gain clarity will be the greatest assets to your business.
Meyers Park
Ann Gonzales
What motivates you on a daily basis? We love knowing our clients are happy because of something we created for them, especially when it helps them succeed and build their brand. It makes all the effort and hard work worthwhile. What do you CRAVE? We crave creativity and achieving an ebb and flow in our artistic chi. Creativity is not something you can manufacture: it is more like breath—a state of being.
Create-ster
Alyssa Kibiloski
3208 Fairfax Ave, Ste A, Charlotte, 980.236.9278 create-ster.com, Twitter: @createsters
Innovative. Detailed. Open-minded. Create-ster is a creative design business that offers print and web graphic design, photography, web design, social media, videography and numerous other artistic services at competitive rates for business and personal needs. Create-ster was founded upon the beliefs of making a difference in the community, while providing high-quality, eye-catching designs.
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There is something simply beautiful about the community that unfolds when you start a business. The connections, the sparks and the feeling we get when we help a client is unlike any other. Ann Gonzales and Alyssa Kibiloski of Create-ster
Photo by Alyssa R. Kibiloski Photography
Arlington
Current Boutique 2529 Wilson Blvd, Arlington, 703.528.3079 1009 King St, Alexandria, 703.549.2272 currentboutique.com, Twitter: @currentboutique
Alexandria
Modern. Bold. Eco-friendly. Current Boutique offers customers handpicked consignment pieces that fit the criteria of great quality, style, cut, and color. Ladies need a revolving wardrobe: you wear an outfit once or twice, pictures are taken, everyone’s seen you in it, and you can’t wear it again. Current Boutique is the best place to recycle your wardrobe. Turn your cluttered closet into cash now at this no-appointment-necessary boutique. Carmen Lopez
Q&A What are your most popular products or services? Most ladies come in looking for fun dresses! They want a great piece for dates, dinners, and social events. The hot sellers range from casual day dresses to sexy numbers that will wow their man or get compliments from their girlfriends. People may be surprised to know... Current Boutique also sells new handpicked dresses and jewelry from design houses in NY and LA.
Photos by Eddie Paylor
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How do you spend your free time? I love to cook. It’s very relaxing for me. My favorite right now is a whole grain pasta dish with sausage, broccoli, kale, sundried tomatoes, and tons of garlic!
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What or who inspired you to start your business? I remember showcasing my first jewelry designs to close friends and family; they were in awe that I actually made the pieces and wanted to know how much they were. I knew I was onto something from that moment.
Photos by Larry Wade Photography
Q&A
People may be surprised to know... I have a degree in information technology and another in interior design. I love designing logos! Who is your role model or mentor? Lisa Price, the creator of Carol’s Daughter, is my role model. After reading her book Success Never Smelled So Sweet, I absolutely knew my creative ideas would manifest! What is your indulgence? Red Velvet cupcakes and coffee ice cream! Nakia Fisher
Cynirje Culture by Design 888.729.6475 cynirje.com, Twitter: @cynirje
Distinctive. Bold. Beautiful. Cynirje Culture by Design features an eclectic mix of handmade, sophisticated, and bold fashion and home accessories. The statement semi-precious gemstone necklaces are handmade and designed by owner Nakia Fisher as a manifestation of her creative thoughts about the world.
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The Dandelion Patch 111 Church St NW, Vienna, 703.319.9099 11923 Market St, Reston, 703.689.2240 thedandelionpatch.com
Friendly. Knowledgeable. Fashionable. The Dandelion Patch is a fine stationery and gift boutique with locations in Vienna and Reston, Virginia. Since 1994, they’ve been specializing in custom invitations for all of life’s milestones. They know their customers by name and their product by heart.
Q&A What or who inspired you to start your business? With my love of entertaining, fondness of tradition, and respect for the latest fashion trends, it’s no surprise that I love being a stationery retailer.
Vienna
What are your most popular products or services? By far, we are best known for our custom wedding invitation ensembles and our wide selection of personal gifts.
Heidi Kallett
How do you spend your free time? When I have a moment and the weather cooperates, there is nothing better than a long run with my favorite tunes and no schedule.
Reston
Photos by Patrick Onofre Photography
Who is your role model or mentor? I’ve had many mentors throughout my life, and they have all impacted who I am today. The one common thread is that they’ve all been optimistic, driven, and smart.
Main photo (this page) and bottom left photo (opposite page) by Cristina Stoian, portrait and bottom middle and right photos (opposite page) by Eddie Paylor
Q&A
Dating Coach Jess McCann
People may be surprised to know... I used to be terrible at dating but now I am happily married at 33. What or who inspired you to start your business? I used to own an outsourced sales company and was inspired by the uncanny parallel between sales and dating. What business mistake have you made that you will not repeat? There was a time I thought I had achieved my goals and I got complacent. That’s when the bottom fell out. I will never become complacent again. Where is your favorite place to go with your girlfriends? We love going to brunch! We love Perry’s, Peacock, Urbana, Harry’s Tap Room... The city has so many great places to brunch. Jess McCann
240.AT.HELLO (240.284.3556) jessmccann.com, Twitter: @ulosthimathello
Enlightening. Game-changing. Results-oriented. Jess McCann, author of You Lost Him at Hello, is a DC-based dating coach and relationship expert who helps men and women take control of their love lives. Jess has appeared on nationally televised shows such as Good Morning America, Extra, and the Fox Morning News, and writes a column for Washington Life Magazine called “The Dating Scene.” 172
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Q&A What are your most popular products or services? Guests come for the craft beer, boutique wine and comfort food, but they really stay for the atmosphere. There’s always something happening and every day can (and will!) be different!
Palma Ceia
Photos by Carrie Wildes
Suzanne Perry
What tip would you give women who are starting a business? Don’t expect to be home early. What place inspires you and why? The beach. The horizon reminds me of infinite possibilities! What do you CRAVE? Anything sparkly... champagne, diamonds, sequins, cocktails. Yes, even cocktails can sparkle!
Datz 2616 S MacDill Ave, Tampa, 813.831.7000 datztampa.com, Twitter: @datz4foodies
Artisanal. Spirited. Comfortable. Datz is for omnivores—carnivorous, chocolate-loving, bacon-hoarding wineauxs, beer geeks, curd nerds and yes, even vegetarians. They are shamelessly unapologetic flavor crusaders and Datz is their playground. An American gastropub plus market dishing up modern artisanal comfort food generously paired with unique spirits, craft beer, boutique wine and gourmet cheese. Served with ample sides of culinary education and entertainment in a vivacious, ever-evolving environment. 174
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Debbie Lundberg
Q&A
Life & Business Coaching
What tip would you give women who are starting a business? Know the reason you are doing it. Know that you are more than what you do for a living. Know that each challenge can— and will—be its own reward... yours!
813.835.0196 debbielundberg.com, Twitter: @DebbieLundberg
Edutaining. Interactive. Collaborative. Debbie Lundberg Life & Business Coaching is partnering to develop, inspire, train and coach through inspirational speaking engagements, corporate/team training, personality assessments and one-on-one sessions. Debbie has six books published on “Reversing the Slobification of America”™ to assist with effective communication, professional behaviors and thriving relationships. Debbie Lundberg Life & Business Coaching is known for collaborating with multi-idea individuals to multimillion-dollar companies for measurable results!
What motivates you on a daily basis? Motivation is internal. Mine stems from wanting continual consideration, inspiration and sharing. Inspiration is external. Mine shines from my husband, Michael, who is my biggest fan, and my amazing, driven clients. How do you relax? While relaxation means a lot of things to different people, I draw energy and calm from people and surroundings, so being at home with friends and family works for me!
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What do you CRAVE? More opportunities and results realized for/by people who are willing to dream big, act consistently, accept responsibility, make it fun, grow regularly, share their success and own their outcomes!
Photos by Carrie Wildes
What place inspires you and why? Anywhere my husband and I go for intentional one-on-one time becomes a special, worthwhile, inspirational place. We were married on Clearwater Beach, so that tops the list!
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Capitol Hill
Design Army 510 H St NE, Washington, 202.797.1018 designarmy.com, Twitter: @designarmy
Creative. Smart. Stylish. Design Army prides itself on being smart, strategic, and selective. They focus on creating meaningful visuals for the public and private sector, nonprofits, artists, and the occasional politician. Working in diverse media including print, interactive, packaging, environmental, and editorial allows them to produce design that is multipurpose. Design that resonates. Design that transforms.
Pum Lefebure
Q&A What are your most popular products or services? Graphic design: branding, annual reports, websites, art direction, and product development.
What or who inspired you to start your business? My mother. She sent me to the US as a exchange student, and I did not know a single word of English. Within a year I knew I could do anything. What do you CRAVE? In business? In life? I crave being the best. Second place is a dirty word.
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Top left and middle photos (opposite page) by Erik Johnson
People may be surprised to know... Design Army is an internationally known design firm.
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What are your most popular products or services? Our most popular services are interior color consultations, window treatment designs, feng shui redesigns, and flooring selections. Most popular products include fabrics and area rugs.
Photos by Troy of Ex Voto Studio
Q&A
People may be surprised to know... Twins are the common denominator in both Susan’s and Sherry’s lives. Susan has twin boys, Sherry is a twin herself, and even Sherry’s cat is a twin! What or who inspired you to start your business? Our love of interior design inspired us to start this business. We are both passionate about creating beautiful, functional spaces for people to enjoy. Our motto: “Design for life!” Sherry Ways and Susan Schemm
Design Scheme Interiors, LLC 8600 Foundry St, Ste 204, Savage, 301.317.7855 designschemeinteriors.com, Twitter: @designschemeint
Sustainable. Cutting-edge. Zen. Design Scheme Interiors is a full-service interior decor firm specializing in both residential and commercial interiors. Their services are designed to meet the needs of a large range of projects, from basic decorating to major remodeling. Starting with an initial consultation to help you define your requirements, services include home staging, feng shui, and eco-friendly designs. 180
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Designers’ Consigner 1033 Central Ave, St. Petersburg, 727.894.3326 designersconsigner.com
Designer Exchange 7038 Central Ave, St. Petersburg, 727.345.1400 designersexchange@yahoo.com
Couture. Friendly. Upscale. Located in St. Petersburg’s hot spots (downtown and the beach), Designers’ Consigner and Designer Exchange are two of Tampa Bay’s premier consignment shops. Unlike most resale shops, they sell designer clothing for a fraction of retail. Their fine-tuned team of stylists provides customers with old-school service and trendy, of-the-moment looks. Their team strives to provide fashion junkies with a place where high-end doesn’t mean high-priced.
Q&A What are your most popular products or services? We sell tons of designer bags and have an active wish list for Chanel, Louis Vuitton, Marc Jacobs, etc. What tip would you give women who are starting a business? Know your product and your market— location, location, location!
Photos by Deoca Pac Designs
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Julie Karikas
St. Petersburg
What is your favorite part about owning a business? I love the freedom and creativity of developing an environment where people love to shop and work. Who is your role model or mentor? My paternal grandmother. She introduced me to my passion, which became my profession. She could spot the one bargain in a store full of white elephants. 183
Photos by Patrick Onofre Photography
Cathy Campbell
Q&A What are your most popular products or services? Lee Andersen art-to-wear clothing, Joseph Ribkoff, Frank Lyman, Onesole sandals, Chamilia beads, Wacoal America, and great customer service. Who is your role model or mentor? Ursula LaFond, previous owner who allowed me to fulfill my dream of buying and owning a fabulous store. What do you CRAVE? In business? In life? To be the best, to offer the best, to make women feel and look great, total happiness.
Details of Occoquan
What or who inspired you to start your business? My Aunt Phyllis, who introduced me to fashion, people I’ve worked for who always said no, and going into business for myself.
206 Mill St, Occoquan, 703.494.4959 detailsofoccoquan.net
Unique. Experienced. Service-oriented. Details of Occoquan is a ladies specialty boutique located in historic Occoquan, Virginia. They are known for unparalled customer service, sizing from 2 to 22, and fabulous, unique, and unusual clothing and accessories. They offer customfitted bras and shapewear, private consultations, and private shopping nights. The environment is warm and inviting, bringing customers back frequently. 184
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Diana E Kelly, INC 941.587.5107 dianaekelly.com, Twitter: @dianaekelly
Beautiful. Timeless. Philanthropic. Diana E Kelly footwear features the most beautiful hand-picked leathers, handcrafted brooches, and aesthetically pleasing designs, engineered to be as comfortable as they are stylish. These ageless and timeless shoes are staples for any wardrobe as they can be dressed up with a stunning cocktail dress or dressed down with your favorite jeans. In addition, philanthropy is of utmost importance to this local company.
Diana Kelly
Q&A What are your most popular products or services? Our most popular products are our champagne Elizabeth high heels featuring our signature flower brooch, our blue flats featuring our alligator brooch and our gold clutch featuring our starfish brooch.
What is your favorite part about owning a business? I like putting in sweat equity and seeing the fruits of my own labor. I also enjoy meeting fellow entrepreneurs who are passionate about following their dreams. 186
Photos by mandy and me studio
What tip would you give women who are starting a business? You can do absolutely anything you set your heart and mind to, never give up, trust your instinct and take everything with a grain of salt!
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Alexandria
Diva Designer Consignment & Other Delights 116 S Pitt St, Alexandria, 703.683.1022 divaboutiqueva.com, Twitter: @DivaBoutiqueVA
Stylish. Vibrant. Fun. Diva Designer Consignment & Other Delights is a must-shop for fashionistas who love designer clothing and accessories, but don’t love designer prices. Shoppers will find items by DVF, PRADA, Milly, Tory Burch, Jimmy Choo, CHANEL, and many other great brands, and the selection changes every day. If you enjoy “the hunt,” you’ll love Diva!
Q&A What are your most popular products or services? Our designer clothing, handbags, and shoes, and our really fabulous line of well-priced fashion jewelry. We tailor the Diva experience to each client, and quite often help them solve “fashion 911” situations, such as, “I have a blacktie affair to go to tonight, and I need a dress...”
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What business mistake have you made that you will not repeat? Mistakes are okay as long as you learn from them. We added bridal consignment for a while, and it was just not right for us. The takeaway was: always keep your brand’s core focus.
Photos by Meredith Rizzo Photography
Who is your role model or mentor? My parents. I’ve learned so much from them about how to treat people. Conversely, all the bad bosses I’ve ever had, for showing me how never to treat people.
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Dolce Studio Films 703.300.9033 dolcestudiofilms.com, Twitter: @dolcestudiofilm
Fresh. Joyous. Artful. Dolce Studio Films is an award-winning company that specializes in fresh event filmmaking. They focus on capturing not just the public performance aspect of your day, but also the joy, attitude, mood, and impermanent sweetness of life. Then they take those captured moments in time and artfully create a permanent motion-picture window to your past.
Q&A People may be surprised to know... You will hardly know we’re filming. Our style is unobtrusive. It won’t feel as though a Hollywood crew has descended on your big day. We’re like the Secret Service—dressed in black and part of the background! Photos by Holland Photo Arts, except portrait by Meredith Rizzo Photography
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What business mistake have you made that you will not repeat? Making a business decision I felt ambivalent about. If your gut tells you, “no,” don’t give away your power by letting your head convince you otherwise. Running your own business is stressful enough—every decision should be based on research, numbers, and your intuition. How do you spend your free time? Reading, writing, walking, shopping, connecting with friends, playing with my girls, visiting family, and, of course, watching movies! Haynal Papp 191
Main and lower left photos by Herb Booth, portrait, lower middle and right photos by Tanya Sharkey Photography
DOXA Design Group
Jaime Rogers
Q&A What are your most popular products or services? Our custom interior design services. Although, in the past couple of years, our Online Design program has become quite popular as it’s a bit more cost-efficient. What tip would you give women who are starting a business? Have clear goals established, set up systems prior to launching, meet with your CPA and your attorney beforehand, use contracts, and utilize the technology that’s available to you and your industry. What is your favorite part about owning a business? Being the voice of the brand... and setting my own schedule. I may work into the night or weekend but can also take a midday trip to the park or beach.
813.321.7378 doxahome.com, Twitter: @doxahome
Timeless. Unpretentious. Luxurious. DOXA Design Group is redefining luxury by creating inspired, design-driven interiors that speak to one’s passions while setting the stage for a life well lived. DOXA specializes in classic interiors with a modern sensibility. Their spaces are injected with just enough edge and sparkle to keep the work fresh and confident. Jaime works not only in the Tampa Bay area but internationally as well.
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Q&A What are your most popular products or services? Well-woman visits, bioidentical hormone consults, da Vinci robotic hysterectomy, minimally invasive options for pelvic pain, fibroids, bleeding, urinary incontinence, endometriosis. Cosmetic vaginal procedures (laser vaginal rejuvenation, labiaplasty, G-shot) and in-office liposculpture.
Photos by Carol Gallagher, except lower right photo
Jennifer S. Hayes, DO, FACOOG
What motivates you on a daily basis? Knowing I make a difference in women’s lives every day.
Clearwater
What tip would you give women who are starting a business? Be true to yourself. Give everything you have to what you are passionate about– it will all come back to you. Network with all the women you know. Go for it!
Dr. Jennifer S. Hayes Visionary Centre for Women Feather Sound: 2695 Ulmerton Rd, Clearwater, 727.540.0414 drjenniferhayes.com, Twitter: @drjenniferhayes
Innovative. Nurturing. Empowering. Dr. Hayes, Nurse Practitioner Sharon Welsh and the staff at Visionary Centre for Women focus on providing patients with a warm office experience and exceptional service while delivering the excellent health care women deserve. With nearly two decades of surgical experience, Dr. Hayes offers the newest advances in minimally invasive surgery. She trains other surgeons in robotic techniques and is a national speaker on women’s health issues and cosmetic gynecology. For three consecutive years, Dr. Hayes has been honored with the Patients’ Choice Award as one of Florida’s favorite physicians. 194
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Q&A What are your most popular products or services? Happy hour daily during lunch and dinner. NFL Sunday Ticket channel showing all games. Game-day domestic and import bucket specials. Jenga Tournament Tuesdays. Trivia Wednesdays. Live entertainment. Dog-friendly outdoor dining.
Main photo and portrait by mandy and me studio
What is your favorite part about owning a business? I enjoy the process involved. The business begins with an idea, a dream and then the ball gets rolling. I love seeing the project out from start to finish. Who is your role model or mentor? My stepmother Rene is my mentor. I love to bounce ideas off of her and I always turn to her when I’m unsure of myself. She’s my go-to gal.
The Dunedin Smokehouse 680 Main St, Dunedin, 727.736.2BBQ thedunedinsmokehouse.com
Fun. Retro. Funky. Chow down on some of the best finger-lickin’, lip-smackin’, better-not-weara-white-shirt BBQ in the Bay Area! With its funky vibe, retro pinup girls and full liquor bar, The Dunedin Smokehouse is a barbecue joint with style. Executive Chef Tony Bruno is serving his menu up home-style, offering traditional barbecue fare with a twist, homemade sauces and all the fixins!
Dunedin
Sarah Johnson
Photos by Gabrielle Luig
Q&A What are your most popular products or services? The Houdini Collection, a magical solution that fits the budget and lifestyle of today’s woman, transforming into multiple styles and easily fitting into a carry-on with no need for ironing! What is your favorite part about owning a business? I find joy and inspiration in building longterm relationships, fulfilling a need, creating opportunities and solving problems. Owning my own business allows me to do all those things and more. What motivates you on a daily basis? The people who surround me in my personal life and at work are my greatest source of motivation and inspiration.
The DW Group, Inc.
Denise A. Walthers
727.543.8632 thedwgroup.com
Innovative. Experienced. Reliable. The DW Group provides an intimate understanding and experience in private label manufacturing, offering an innovative concept in relationship sourcing, superior product performance, sales and distribution support. They will guide your product development with leading edge solutions. Their success is built on long-term relationships that bring value to all their clients, manufacturers, distributors, retailers and private labelers.
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EcoBliss Salon and Spa 1702 Transportation Blvd, Ste H, Crofton, 410.451.8088 ecoblisssalonandspa.com, Twitter: @ecoblisssalon
Green. Modern. Stylish. EcoBliss is an Aveda Concept salon and spa created by fusing a passion for the beauty industry with a commitment to the environment. Owners Kechia Taylor and Christine Njoora’s mission is to prove that we can be beautiful and indulge in our daily beauty regimens without endangering the planet with harmful chemical waste.
Q&A What or who inspired you to start your business? Kechia: My sister has always inspired me to pursue business through her words of wisdom and support. Also, having a love of art, beauty, and fashion has been a constant for me. Christine: The desire for independence and the satisfaction of working for myself.
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What is your indulgence? Kechia: A perfect set of brows, chandelier earrings, Viva Glam lipstick and, of course, a daily dose of Reese’s Peanut Butter Cups and a Coke. Christine: Shoes and my beauty sleep.
Photos by Meredith Rizzo Photography
Who is your role model or mentor? Kechia: Damone Roberts of Damone Roberts Beverly Hills is my role model. Christine: My mother who has started several businesses and been very successful.
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Élan Event Studio 813.786.7480 elaneventstudio.com, Twitter: @monicavarner
Fun. Creative. Dedicated. Élan Event Studio is a wedding, corporate and social event planning and management company. They specialize in creating unique events that will showcase your personality and style.
Monica Varner
Main photo and portrait by K&K Photography, upper left photo by Life Long Studios, upper middle photo by Lauren Pauline Photography, upper right photo by Booray Perry Photography
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Q&A What are your most popular products or services? We specialize in full event planning from concept to completion, with everything in between, and then some. What tip would you give women who are starting a business? Pick something you love and be prepared to work hard. What motivates you on a daily basis? Happy clients. What is your motto or theme song? “Welcome to the Jungle” by Guns N’ Roses. What do you CRAVE? Good food, good friends and good times with my family.
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Palm Harbor
Elite Travel Management Group Inc. 33920 US Highway 19 N, Ste 290, Palm Harbor, 866.726.9090 elitetravelgroup.net
Tammy Levent
Adventurous. Romantic. Memorable. Elite Travel Management Group creates incredible memories clients will have forever. Catering to the discriminating tastes of its clients worldwide, Elite Travel offers amenities, pricing and travel experiences unmatched by competitors. Customer service is just one reason it has been named an American Express Vacations “Global Best of the Best Travel Agency” for 13 years in a row.
Q&A
What is your favorite part about owning a business? I love the financial freedom and the lifestyle it gives me. I enjoy traveling, experiencing other cultures and meeting people around the world. Who is your role model or mentor? My Greek grandmother who had $20 when she came to the US and managed to build a home, a family and a small business. She worked hard and lived passionately.
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Main and upper middle photos by Chris J. Baltazar, upper left photo by XSiGHT Photography & Video, portrait by Divine Light Photography, upper right photo by Desilyn McKeage
What are your most popular products or services? We specialize in general travel, destination weddings, luxury trips and upscale corporate incentive travel. I’m also a motivational speaker and frequently conduct workshops at top resorts around the world.
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What are your most popular products or services? Soul Food Sundays seem to be winning big applause. What better way to wrap up the week than with tasty BBQ, out-of-control Bloody Marys and your favorite band?
Photos by Carrie Wildes
Q&A
Who is your role model or mentor? My grandmother Ella. She was a hard-working product of the Great Depression. Out of necessity, she could turn even the most mundane object into something useful and creative.
Melissa Deming
Ella’s Americana Folk Art Cafe
Seminole Heights
What is your motto or theme song? Our clientele is as eclectic as our neighborhood. One of our neighbors endearingly dubbed us the place “where the blue hairs hang out with the blue hair.”
5119 N Nebraska Ave, Tampa, 813.234.1000 ellasfolkartcafe.com
Creative. Unique. Eclectic. Ella’s Americana Folk Art Cafe is a small restaurant tucked away in historic Seminole Heights. Prepare to be overwhelmed with sensory overload as this café pairs an eclectic menu with whimsical folk art worthy of gallery status. Soul Food Sundays are particularly popular when the café changes the menu to offer traditional Southern fare and live local and regional music from 4–7pm. 206
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Q&A What are your most popular products or services? eMASON’s Clarifire application presents business process automation in a way anyone can embrace, regardless of technical background. eMASON is revolutionizing the way companies do business, and is now a leading software solution.
Photos by Deoca Pac Designs
Jane Mason
What is your favorite part about owning a business? Creating something that’s never been done, energized by the freedom to think strategically, make my own decisions and move quickly—and seeing positive results immediately. What motivates you on a daily basis? By the challenge to grow the company, to inspire success for our company and our employees, and the vision of every business in America using Clarifire software. What is your motto or theme song? My theme song and anthem is “Won’t Back Down” by Tom Petty. 208
Clearwater
What tip would you give women who are starting a business? Follow your passion. Listen to the marketplace. Find a niche. Execute on your innovation. And always, always do what you say.
eMASON, Inc. 4592 Ulmerton Rd, Ste 101, Clearwater, 866.222.3370 eClarifire.com
Clarifying. Innovative. Energized. eMASON is a technology software-as-a-service provider specializing in advanced, innovative business process automation for any industry through its Clarifire Application and Clarifire Cloud software, which has been embraced by the financial industry. The company was founded by Jane Mason, CEO and President, and is the second-fastest-growing private company in Tampa Bay, recognized in the Inc. 500.
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People may be surprised to know... We donate our blankets to ill children worldwide, and give a portion of all sales to pediatric brain tumor research and family support programs.
Photos by Meredith Rizzo Photography
Q&A What or who inspired you to start your business? Our daughters. We began sewing blankets to give them the best, and started our business to share them with others. Who is your role model or mentor? Katie’s daughter, Emily. She showed incredible courage and strength during her two short years. Her ability to keep smiling and show others what love is makes her a role model for all of us. How do you spend your free time? Our free time is spent playing with our kids, husbands, extended family, and dogs! Cheryle Robison, Christie Bell, and Katie Mandell
Emily Kate Baby 800.594.4520 emilykatebaby.com
Classic. Cuddly. Chic. Emily Kate Baby designs and manufactures heirloom-quality baby blankets, bibs, burp cloths, and accessories. Signature products are lovingly handmade in the United States, using premium fabrics. All items come with a guarantee of extraordinary quality and cute-as-a-button classic American style. Browse their extensive online store and find the perfect something for the little one in your life.
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Enchanted Events of Atlanta
What are your most popular products or services? Our mobile spa and bachelorette party packages. The majority of our clients are corporate, and we do a lot of adult birthday and theme parties.
Atlanta, Georgia Fabulous. Amazing. Extraordinary. Enchanted Events of Atlanta is a full-service event planning company, providing onestop shopping for brides, businesses and anyone planning an event. They cater to your needs, no matter how big or small. From planning your wedding start to finish, providing a clown to paint faces for your children’s birthday party or stuffing gift bags for your corporate event, Enchanted Events of Atlanta is your “event concierge.”
What do you like best about owning a business? I love pouring my passion for what I do into other people’s visions for their events and seeing them come to life. I love making my clients happy.
Photos by Chelsea Patricia Photography
Alisha Nesbitt
What is your motto or theme song? My motto is “Go big or go home!” I do not believe in just giving 100 percent to each client: I will go above and beyond to make their events fabulous.
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Specialties: Mobile Spa Parties, Bachelorette Parties 404-6EVENTS (404.638.3687), 678.982.2910 enchantedeventsofatlanta.com facebook.com/Enchantedeventsofatlanta Twitter: @enchantedevent
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“Be fearless! Don’t let your circumstances, kids or significant other get in the way of you realizing your dream. Have confidence in yourself and your craft.” Alisha Nesbitt of Enchanted Events of Atlanta
Photo by Chelsea Patricia Photography
Main photo (this page) and bottom left and right photos (opposite page) by Greg Gibson, portrait and bottom middle photos (opposite page) by Meredith Rizzo Photography
Engaging Affairs
Laura Weatherly
Q&A What are your most popular products or services? Most brides hire us to plan their weddings from beginning to end. We also offer a sanitysaving “Day-Of” package for brides who need help pulling it all together at the end. People may be surprised to know... We can save brides a lot of money. And we don’t wear headphones on the wedding day like J. Lo did in The Wedding Planner. We get asked that a lot! What is your indulgence? My after-wedding indulgence is a supersized Coke Slurpee and my after wedding season treat is a day at The Mandarin Spa. Where is your favorite place to go with your girlfriends? In DC, Baked & Wired for a serious sugar rush. Outside DC, Rancho La Puerta for serious rejuvenation.
888.481.5156 engagingaffairs.com, Twitter: @bridalbubbly
Innovative. Chic. Fun. Engaging Affairs is one of the DC area’s top wedding planning companies, creating some of the most fabulous and fun events in the city and beyond. From sophisticated and elegant to vintage and charming, Engaging Affairs weddings are custom-designed for each couple and are recognized for their personalized details, impeccable styling, and seamless planning. Engaging Affairs weddings are more than memorable, they’re unforgettable. 216
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EnJoi Cupcakes 202.642.2281 enjoicupcakes.com, Twitter: @EnjoiCupcakes
Delectable. Innovative. Trendsetting. EnJoi Cupcakes is a premier mobile/delivery cupcake service. Cupcakes are made to order and then available to be delivered to your home, event, office, etc. Using only the finest ingredients from local grocers and nondairy products such as almond milk, their recipes are sure to take you back to your days as a child when everything was full of love and goodness.
Carla Carter
Q&A What are your most popular products or services? Sweet Potato Cupcake, Oma’s Lemony Lemon, Baileys® Irish Cream, and Classic Red Velvet. Who is your role model or mentor? My mother is the matriarch of our family. Truly an awesome woman with strong beliefs and superb baking skills. What is your indulgence? Any opportunity to use my passport, spa treatments, and, of course, shopping for boots and bags.
Photos by Larry Wade Photography
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Where is your favorite place to go with your girlfriends? The @ttic, one of DC’s best poetry spots.
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Cornelius
What are your most popular products or services? One of our most popular items are flipflops by a company called Scandalous Designs. They are all handmade with Swarovski crystal accents. They come in all different patterns and colors and custom combinations can be ordered. The FaSHOEnista is the only shop in Charlotte that carries these amazingly comfortable and stylish shoes. Check them out on our Facebook page (facebook.com/TheFashoenista).
Portrait, main and lower right photos by Lindsay Wynne
Q&A
What motivates you on a daily basis? Helping women look their best and feel good about themselves. Nothing makes you feel as confident as knowing you look great!
Lisa Moyer
The FaSHOEnista 20901 Catawba Ave, Cornelius, 704.892.4743 TheFaSHOEnista.com
Unique. Fashion-forward. Diverse. The FaSHOEnista is filled with styles you won’t find in department stores or other local boutiques. They scour the world for unique items you won’t be able to live without! They offer styles in every price range, from high fashion to lake casual. They also offer a small selection of accessories. This is one stop you won’t want to miss! 220
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I crave amazing shoes! Lisa Moyer of The FaSHOEnista
Photo by Lindsay Wynne
Ferrell Creative Group 1910 N Ola Ave, Tampa, 813.421.1154 FerrellCreativeGroup.com, Twitter: @FerrellCreative
Café Dufrain 707 Harbour Post Dr, Tampa, 813.275.9701 CafeDufrain.com, Twitter: @CafeDufrain
Passionate. Progressive. Pioneering. Ferrell’s been on Tampa’s entrepreneurial scene for more than a decade. Her focus began as a restaurateur, building her brand and strategically marketing it on a budget. In doing so, Ferrell honed her skills and experienced more than 10 years of positive sales growth. This accomplishment encouraged her to branch out, assisting other businesses in building their bottom line by offering full-service strategic marketing, consulting and results-oriented event services.
What are your most popular products or services? Café Dufrain is a waterfront restaurant known for its unique style and cuisine— emphasizing sustainable, organic and locally grown ingredients. The menu surfs between Asian sensibility, Latin American preparations and the value-oriented spirit.
Harbour Island
Q&A
Ferrell Little Bonnemort
What is your favorite part about owning a business? Who wouldn’t love the challenge to create, question and improve “what is” with perks of endless molding possibilities of “what can be”?
Tampa Heights
Main photo and portrait by Pezz Photo
What tip would you give women who are starting a business? It’s important to trust your inner voice and to truly enjoy what you’re doing—as you’ll be devoting a lot of time and energy building it into a successful enterprise.
Photos by BeMe Photography
Q&A Lake Norman
What are your most popular products or services? Shopping at Fifi’s is an experience. You are surrounded with so many beautiful items, the atmosphere is fun, and our customer service is extraordinary. What tip would you give women who are starting a business? Use your resources. Identify your strengths, then surround yourself with other talented people. You must have a plan. Do your homework. Always give back to your community. What is your motto or theme song? Live every moment like it is your last.
FiFi’s Fine Resale
Julia Austin
How do you relax? Spending time with my family in the mountains where I grew up and shopping with my girlfriends in fun, different places.
8301-7 Magnolia Estates Dr, Cornelius, 704.892.7070 FiFisLKN.com, Twitter: @FiFisFineResale
Upscale. Stylish. Affordable. FiFi’s is like shopping in your wealthy girlfriend’s closet. This is an upscale women’s consignment store offering an affordable means to looking beautiful. FiFi’s features personal shoppers to assist you in putting together that perfect outfit. They have a large selection of beautiful items sizes petite to 3x! They carry shoes, purses, clothing, formals, jewelry, hats and perfume. 226
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What motivates me is having the opportunity to help on an individual basis, giving back to the women in my community. Julia Austin of FiFi’s Fine Resale
Photo by BeMe Photography
Photos by Courtney Vickers Photography
Q&A What are your most popular products or services? The simplicity of our events reminds parents that it doesn’t take much to keep kids healthy. Healthy foods, fresh air, imagination and loving parents will keep them healthy and happy! Who is your role model or mentor? Advocates for those who do not have a voice in the system and want change to happen. People who stand up for what they believe because they know it’s right.
Fit Kids Playground
What do you CRAVE? The simple things: healthy children, a loving husband, life’s basic necessities, wonderful family and friends, sunny days, peaceful nights and good people in my life. Marisa Langford
813.785.8484 fitkidsplayground.com, Twitter: @FitKidsTampa
Fun. Active. Educational. Kids love to play and playing keeps kids healthy. Fit Kids Playground, an online resource and monthly event at Curtis Hixon Park, introduces children to all the exciting ways they can stay active and healthy, while educating parents on various programs that are available in the Bay Area. Hula hoops, bubbles, balls, jump ropes and frisbees will keep kids playing for hours. Real kids. Real change. Really simple. 230
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Alexandria
People may be surprised to know... We have 18 classes, each tailored to our individual clients. Our personal fitness trainers all had a background outside of fitness before they worked in fitness. We range from corporate executives and policy wonks, to financial analysts.
Photos by Kendra Lewis
Q&A
What or who inspired you to start your business? After a challenging 16-year career in politics and public policy, I didn’t believe I was helping anyone. In this business, I help people daily. Young or old, thin or overweight, male or female, people who are unaware of the simple changes they can make to live a healthier lifestyle. Helping clients reach, and even exceed, their fitness and wellness goals is incredibly gratifying.
Adrien Cotton
Fitness on the Run 109 S Alfred St, Alexandria, 703.299.9333 fitnessontherun.net
Efficient. Personal. All-encompassing. Fitness on the Run is Old Town Alexandria’s premier fitness studio, offering private personal training, including strength training, kettlebells, CrossFit, and a wide range of group fitness classes. They provide the right activities to help clients meet and maintain their individual wellness goals. Group classes are appropriate for all ages and fitness levels, and provide every client with the ultimate personal attention. 232
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Photos by Patrick Onofre Photography
Q&A What are your most popular products or services? The Boa Scarf (which was featured on Oprah’s “O List” in the December 2009 issue), starfish earrings, and affordable fashionable enamel jewelry. What or who inspired you to start your business? I needed an outlet for my creativity and passion for fashion. I turned a hobby into a successful career after I was laid off from my 9-to-5 consulting job. I am a true believer that when one door closes another one opens! Where is your favorite place to go with your girlfriends? Barrel Oak Winery in Delaplane, Virginia. A trip out to the country is always good for the soul... and the Virginia wine isn’t bad either!
Fornash
Stephanie Fornash Kennedy
3222 M St NW, Ste W-229, Washington, 202.338.0774 fornash.com
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Georgetown
Fabulous. Classic. Affordable. Through its Georgetown boutique and wholesale business, Fornash offers unique accessories, personalized gifts, and original designs. With a mission to make fabulous fashion accessible to everyone, owner Stephanie Fornash Kennedy designs with a classic, contemporary approach and seeks out unique, affordable products. Fornash sells to more than 1,000 retail stores worldwide.
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Photos by BeMe Photography
Q&A What makes your business unique? Crazy, fun emphasis on charity events including fashion shows, luncheons, piñata parties and our all-time favorite Bethenny Frankel Event, where she signed books and shopped with customers!
Meyers Park
In your business, what can you simply not live without? The ever-changing new designs of our favorite lines including Susana Monaco, Michael Stars, Milly, Yoana Baraschi and many more! What advice would you give women who are starting a business? Nurture the privilege that owning your own dream has afforded you! What is your biggest motivator? The anticipation of what can come next! Emily Haggart
FRESH Boutique 813 Providence Rd, Charlotte, 704.343.9071 shopfreshboutique.com, Twitter: @shopfresh
Sophisticated. Empowering. Inviting. FRESH is a women’s contemporary clothing boutique located in the heart of Myers Park. This cherished neighborhood boutique offers chic cocktail dresses from Alice & Trixie, Tibi and Milly as well as everyday dresses from Eva Franco and Susana Monaco. FRESH also carries Michael Stars and Velvet tees along with a denim bar with AG, Joe’s, Citizens of Humanity and Hudson. FRESH has everything you need to refresh your wardrobe! 236
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My favorite part of being an entrepreneur is being able to define success by something I created. Emily Haggart of FRESH Boutique
Photo by BeMe Photography
Front Door Fabrics 9517 Monroe Rd, Ste D, Charlotte, 704.844.6330 frontdoorfabrics.com, Twitter: @FDFGals
Welcoming. Beautiful. Unique. Whether you want dazzling window treatments and sophisticated furniture or plan to enhance your home with new pillows and accessories, Front Door Fabrics offers an impressive selection of fabric, trim, accessories, wallpaper and furniture. Everything in the store has been carefully selected to help you create a home that reflects your unique personality. In‑home consultations and full workroom services are also available.
Q&A
What place inspires you and why? Furniture market in High Point is a wonderful place to see new trends, colors and textures, and to be inspired by all of the great designers of our time. Karen Dixon, Sandy Fulginiti and Karen Wagener 240
Crown Point Area
What is your favorite part of owning a business? We love being able to share a portion of our success with our employees and various philanthropic groups and know that we are making a difference in the world.
Photos by DonnaKay Johnson at Photography by Donnakay, except main photo by Alyssa R. Kibiloski Photography
What tip would you give women who are starting a business? Make your goal something other than making money. Focus on making a difference in your world or your community; then whether you make money or not, you have been successful.
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We crave beautiful and peaceful surroundings that are clean, fresh and organized. Karen Dixon, Sandy Fulginiti and Karen Wagener of Front Door Fabrics
Photo by DonnaKay Johnson at Photography by Donnakay
Frosting Bakeshop & Coffee Bar 1 Wisconsin Circle, Chevy Chase, 301.539.9021 frostingacupcakery.com, Twitter: @frostingdc
Simple. Sweet. Happy. Frosting is a boutique bakeshop and coffee bar in the heart of the Chevy Chase shopping district. Their specialty is small. round. joy. sweets (cupcakes), but they also offer all of the comfort treats your mother used to make and a full coffee and espresso bar by illy to boot!
Q&A What are your most popular products or services? Our cupcakes are the showpiece of our bakeshop, but it’s the other delicacies that make coming to Frosting a true, all-around, joyous experience. People may be surprised to know... We serve coffee and espresso in the traditional Italian way. Our cupcakes and coffee are the perfect marriage!
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Photos by Kate Headley
Ann Snow and Michelle Snow Bracken
What business mistake have you made that you will not repeat? Hiring friends/acquaintances. No business is worth losing a friend over.
Chevy Chase
What is your indulgence? When you work the hours we do, getting off our feet is a true indulgence... and we completely savor every moment!
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The Full Cup 218 N Lee St, Ste 206, Alexandria, 703.836.9441 thefullcup.com, Twitter: @fullcup
Alexandria
Educational. Inspired. Service-oriented. The Full Cup is a European-inspired bra-fitting salon dedicated to educating women on the benefits of wearing proper-fitting bras, and, most importantly, teaching women how to take care of their breasts. The boutique refers to this holistic approach as “total breast wellness.” Certified bra-fitting experts provide one-on-one attention in a private and relaxed setting.
Q&A
Photos by Meredith Rizzo Photography, except portrait by Susan Rook
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What are your most popular products or services? Our most popular service is educating women on how a bra should fit. Our most popular products are comfortable, beautiful bras and panties from European lines such as Anita, Aubade, Conturelle, Fantasie, Freya, Panache, and Prima Donna. Where is your favorite place to go with your girlfriends? Contrary to popular belief, I am a homebody. I prefer to have a nice meal at home and invite those closest to me to join in the celebration.
Frances Crespo
People may be surprised to know... I am a naval officer and I am honored to serve my country. At night, I crunch business data and love using my creative and entrepreneurial mind to own and grow my business. I also help other women start and grow their businesses through Ladies Who Launch–Metro DC. 247
Photos by Ezra Gregg
Q&A What are your most popular products or services? Our Glam Swag Bags are a big deal for early-arriving guests. They absolutely adore the treats and trinkets! What or who inspired you to start your business? The need for a more consistent platform where independant designers without a brick-and-mortar store could sell and showcase their merchandise. What is your indulgence? Vacationing and spending quality time with my husband, our three beautiful daughters, and my close friends!
GlamourHolics!
Myss R. Stephens
Where is your favorite place to go with your girlfriends? Having a slumber party! We love lounging around, eating, and sipping our favorite drinks, all while sharing our accomplishments, dreams, and fears.
202.465.2576 glamourholics.com, Twitter: @glamourholics
Glamorous. Chic. Stylish. GlamourHolics! is a shopping soirÊe uniting chic shopaholics with some of the area’s most unique independent retailers. GlamourHolics! events are held every spring, summer, fall, and winter/holiday in exciting and entertaining venues. Hundreds of affluent, hard-working fashionistas look forward to the five-hour affairs that consist of spectacular shopping, the coveted Glam Swag Bag, pampering, beauty demos, and glamorous prize giveaways. 248
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Photos by Ann Gonzales
Q&A What are your most popular products or services? Our most popular products are M.D. Face and M.D. Glow. Services include sunless tanning for in-home sessions, bachelorette weekends, wedding/fashion events, body competitions, pageants and our fabulous spray tan parties. Who is your role model or mentor? Rea Wright, my friend and confidant. She taught me to love myself and that failing is just another opportunity to pull up my bootstraps and run to the top.
Glo Glam Mobile Spray Tan
What motivates you on a daily basis? Seeing people happy! I love that I can make someone feel good about themselves by just adding a little color into their lives.
Rebecca M. Younce
704.819.4571, gloglamtan.com, Twitter: @gloglamtan
Fun. Customized. Healthy. Glo Glam Mobile Spray Tan provides personalized, glamorous tanning sessions for clients wanting a sunless glow. In the comfort of your home, they customize your sun-kissed look without the harmful effects of the sun and create a perfect tan that enhances your natural beauty. Their goal is to teach you to preserve your youthful skin and to glow with confidence.
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I love waking up each day excited to go to work and to share something I am passionate about with other people. Rebecca M. Younce of Glo Glam Mobile Spray Tan
Photo by Ann Gonzales
What is your motto or theme song? Bob Marley’s “Three Little Birds” and a quote that a very special client gave to us etched on our fireplace: “Life is a journey, not a destination. Enjoy the moment.”
Carmen Lee Sargeant
How do you relax? Yoga. Spending time with my kids, doing what they want to do. I’m also what we call at the Grand, a “Spa Junkie”! I love to Spaaaa!
Palma Ceia
What motivates you on a daily basis? My clients, I love to make them beautiful. I love the art of hair and sharing it.
South Tampa
What are your most popular products or services? We are famous for haircuts and facials as featured in Allure Magazine’s “5 Star Directory.”
Portrait, main and lower middle photos by Tanya Sharkey Photography
Q&A
The Grand Beauty Spa 2717 W Kennedy Blvd, Tampa, 813.874.7674 grandbeautyspa.com, Twitter: @grandbeautyspa
Posh SalonSpa 3120 W Bay to Bay Blvd, Tampa, 813.839.1882 poshsalonspa.com
Relaxing. Innovative. Fashion-forward. Elegant and modern, The Grand Beauty Spa will leave you feeling your best. The spa features locker rooms for men and women with infrared sauna and steam rooms, experienced expert therapists, a dermatologist and nurse practitioner, and customized treatments specific to your needs. You can have it all at this beautiful spa that also features an award-winning chic salon downstairs. Also visit sister salon-spa Posh in Palma Ceia. 254
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What tip would you give women who are starting a business? Stay true to you and do your homework. Find out who your competition is and begin carving out your niche. Brand your concept and stick to it.
Photos by BeMe Photography, except lower right photo by Alicia Sutton Photography
Q&A
What is your favorite part of owning a business? We love creating opportunities for others. Consignors are able to earn extra income and shoppers find amazing merchandise for unbeatable prices. Lots of happy women! What motivates you on a daily basis? The ability to really make a difference and have fun while doing it! What is your motto or theme song? Be an eco diva! Recycle your wardrobe and shop without guilt. Cindy Williams and Dana Degan
Green Jeans Consignment 704.650.8126, greenjeanssale.com, Twitter: @greenjeanssale
Eco-chic. Affordable. Fun. Green Jeans Consignment, a semiannual three-day shopping event, features new and recycled brand name, designer and boutique clothing, shoes and accessories from petite to plus sizes, including maternity. Owners and sisters, Cindy Williams and Dana Degan host their sale in two locations each spring and fall: Lake Norman and Fort Mill, SC and in South Park mid-summer. Green Jeans attracts up to 500 consignors and nearly one thousand shoppers each season. 256
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We crave hosting unforgettable, fun events that women talk about and look forward to. Cindy Williams and Dana Degan of Green Jeans Consignment
Photo by Alicia Sutton Photography
Green-À-Porter 301.379.9352 greeenaporter.com, Twitter: @greenaporter
Glamorous. Conscientious. Green. Green-à-Porter was inspired by owners Adriana Seligman and Amy Katz’s desire to make a difference. By enlisting their favorite boutiques, they created a program to help the shopping community participate in the world’s efforts to go green. At a time when waste is anything but glamorous, the Green-à-Porter program provides retailers and consumers the opportunity to help the world while they shop.
Q&A People may be surprised to know... According to The Wall Street Journal, the United States goes through 100 billion plastic shopping bags annually. By joining forces, we can dramatically reduce the damage we do to our environment. What or who inspired you to start your business? Through years of friendship, long playdates and hours at Starbucks, we inspired each other to take a risk on an idea that we truly believe in.
Photos by Meredith Rizzo Photography
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Where is your favorite place to go with your girlfriends? Shopping in Georgetown, coffee at Leopold’s, yogurt at Sweet Green’s, and dinner at Raku.
Amy Katz and Adriana Seligman
What do you CRAVE? In business? In life? Balance. Being a good business partner, wife, friend, mother, and, most importantly, being true to ourselves. 261
Groovy Cats & Dogs Inc. 10213-B Lake Carroll Way, Tampa, 813.265.1333 groovycatsndogs.com, Twitter: @groovycatsndogs
Authentic. Natural. Eco-friendly. Groovy Cats & Dogs is a health food store for cats and dogs. They specialize in all-natural premium food and treats, plus natural supplements, herbal remedies, eco-friendly toys, collars and leashes, accessories, and local art and handmade items for discriminating pet owners. Groovy Cats & Dogs is located in original Carrollwood and serves North Tampa and surrounding neighborhoods.
Q&A What are your most popular products or services? Our most popular products are food and treats. Customers rely on our expertise and recommendations for healthy nutrition for their pets.
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Photos by mandy and me studio
Yvonne Guibert
Who is your role model or mentor? Oh, I have many... Oprah, Michelle Obama, Martha Stewart, Hillary Clinton, and J. K. Rowling, just to name a few. In my specific industry, Val Clows of Holistic for Pets in Sarasota.
Carrollwood
What tip would you give women who are starting a business? Develop a strong network of industry partners for brainstorming and support; have a solid plan for marketing your business—don’t underestimate how much money/energy this can take.
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H2Q Fitness & Nutrition Vinings, Atlanta
What are your most popular products or services? Our one-on-one private training or nutrition coaching, small group classes, lunches and dinners with a nutrition lecture or cooking demo, children’s fitness and nutrition classes.
Efficient. Energetic. Inspiring. H2Q Fitness & Nutrition is a real find when you want to create a healthier lifestyle all in one spot. Holly is a mother of four children between the ages of 2 and 23. She has created a homelike environment where clients can share a healthy meal; learn about new foods, recipes and cooking tips; and get the latest in nutrition and exercise one-on-one or with others in small intimate groups. Clients get a real sense of support and results!
What tip would you give women who are starting a business? Opening a business is a process. Try not to skip the middle steps and rush from step 1 to 10! You will learn a lot every step of the way.
Holly Quiles
What is your biggest fear? My biggest fear is that children continue to eat excessive amounts of junk food and exercise less. I want to empower children and parents to stop a dangerous cycle.
What do you CRAVE? More time to study Spanish and to read more for pleasure and, most of all, extra time with family and friends relaxing.
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Photos by Marlene Hawthrone Thomas
What place inspires you and why? India for the nutrition coach in me. I love ayurvedic principles and remedies. Italy for the way the Italians cherish family time and good food. Any beach makes me happier!
Specialties: Fitness, Nutrition 4403 Northside Pkwy NW, Ste 1102, Atlanta, 770.823.9368 h2qfitness.com
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Happy Chair By appointment only: 1030 Industrial Dr, Matthews, 704.618.1960 shawnarobinson.com, Twitter: @HappyChairSR
Passionate. Comfy. One-of-a-kind. Happy Chair is just what everyone needs when they come home: a happy place. Your Happy Chair (or sofa) is an artistic mix of vintage and modern fabrics put together with just the right combination of color, pattern and texture. Specialty pieces could include trees, birds, flowers and even mermaids hand-created by owner/creator Shawna Robinson.
Q&A What are your most popular products or services? Chairs! They truly come to life as I’m creating their looks. I give each piece a name to fit its personality.
Photos by Alyssa R. Kibiloski Photography
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Matthews
Who is your role model or mentor? My father raised me with a passion for life. “But life will not just come to you,” he would say. “You have to go pound on doors until they let you in!” What is your motto or theme song? Everybody needs a happy place; let me create yours! What do you CRAVE? Accomplishment! I put a lot of pressure on myself to perform and be successful. I have a chart in my head that needs to be moving upward! Shawna Robinson 267
Follow your intuition. Women have strong ones; all we have to do is listen. Be confident. Never listen to those who say you can’t. Have fun proving them wrong! Shawna Robinson of Happy Chair
Photo by Alyssa R. Kibiloski Photography
HappyWorks, a Design Studio
What are your most popular products or services? Interior styling services and custom textile art pieces.
Atlanta, Georgia
What tip would you give women who are starting a business? Simply go to life... not work!
Sonya Mason
Breathtaking. Vibrant. Expressive. HappyWorks, a Design Studio, is a creative organization that offers modern designs for interior spaces, stylish home accessories and authentic handmade textile art pieces that inspire and celebrate the simplicity in design.
What do you like best about owning a business? Creative freedom that inspires on a daily basis! Who is your role model or mentor? My father for his strength and entrepreneurial spirit as well as my mother for her infinite loving support for all my quirky endeavors.
Specialties: Modern Ineriors, Custom Textile Art 404.934.1008, happyworksdesignstudio.com
What is your biggest fear? Being unable to tap into all of my talents and gifts!
How do you relax? Cuddling on the sofa with a bowl of Ferrero Rocher Chocolate watching Willy Wonka & the Chocolate Factory for the 100th time! What do you CRAVE? International travel, great concerts and spring festivals!
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Photos by Marlene Hawthrone Thomas
What is your motto or theme song? Dream in color again!
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“Opportunities to create something new without regret or reservation are what motivate me.” Sonya Mason of HappyWorks, a Design Studio
Photo by Marlene Hawthrone Thomas
Photos by BeMe Photography
Q&A What are your most popular products or services? Premium salon services such as precision cuts, keratin straightening, bi and tri foils, high-end couture fashion. What is your favorite part of owning a business? I love the flexibility of my schedule and the endless possibilities for my success. Who is your role model or mentor? My role model is Victoria Beckham. She is a wife, mother, entrepreneur and fashionista. She juggles everything and looks great while doing it all. What motivates you on a daily basis? My motivation is providing my family with the best life possible and being a strong, female role model for my son Gray.
HAUTE 910.209.4432
Glam. Elegant. Bold. Haute is a couture salon and boutique specializing in the latest trends, premium salon services and high-end fashion. This is where beauty and fashion collide, making it a staple for every fashionista.
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Darci Evans What is your motto or theme song? Where beauty and fashion collide. What place inspires you and why? I get inspiration from fashion shows and NYC. I love seeing the latest and greatest trends and putting my own twist on it. What do you CRAVE? Success!
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Dream big, believe in yourself and never give up. Darci Evans of HAUTE
Photo by BeMe Photography
HDYI: How Do You Innovate?
Q&A What are your most popular products or services? B.I.G.—Business Innovation and Growth: Create a strategically differentiated business model that allows you to be a market leader.
727.492.6779 howdoyouinnovate.com, Twitter: @michellesroyal
Dynamic. Strategic. Insightful. “How do you innovate?” is the question that started it all. In 2007, Michelle S. Royal decided to answer that question by creating HDYI to help herself and clients discover their innovation potential. Using a fusion of visualization techniques, design and business facilitation strategies, HDYI has served clients of all sizes, both public and private sectors, throughout the US, Canada and England.
Michelle S. Royal
What tip would you give women who are starting a business? Align your passion with market needs, always. You and your customers will win every time! What motivates you on a daily basis? The opportunity to learn something new every day and share my learning with others. It is inspirational. If I am not learning, I am not living. What is your motto or theme song? “We bring the how!” See. Learn. Do. Better. It really is that simple. How do you relax? I try to plan one day a month with no plans and no connection to technology. I call it “unplugging,” a critical incubation time.
Photos by MoreThanPhotographs.com
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What do you CRAVE? I crave the fusion of intelligent ideas, opportunity and synchronicity that form the “aha” moments my clients and I have as we innovate and build a better future together.
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Photos by Kismis Ink Photography
Q&A What are your most popular products or services? So far it’s been the ability to turn logos into beautiful jewelry. It is the perfect answer to my ADD—it feels like I’m always working on something new! What tip would you give women who are starting a business? Just because you can do it all, doesn’t mean you should. Delegate the roles that are not your passion. For me, it was connecting with a marketing firm. What motivates you on a daily basis? People. I’m a people person and I love the opportunity to meet new folks. Having a business that is focused on the individual is awesome for me.
Heidi Bundy Designs
Heidi Bundy
813.416.9561 heidibundy.com, Twitter: @heidibundy
Handmade. Vibrant. Stunning. Heidi Bundy, the skilled and crafty visionary behind Heidi Bundy Designs, enjoys connecting with her customers. Heidi draws inspiration from simple daily observations and color combinations found in the most ordinary of places to create stunning, wearable works of art that will “Style Your Attitude!” She is a wife, mother, sassy highheeled enthusiast, recovering craft-a-holic, lifelong sugar-fiend, designer and creator.
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Hello Cupcake 1361 Connecticut Ave NW, Washington, 202.861.2253 hellocupcakeonline.com
Penny Karas
Dupont CIrcle
Delicious. Beautiful. Creative. At Hello Cupcake in Dupont Circle, gourmet cupcakes are made fresh from scratch, all day, every day. Using the highest quality all-natural seasonal and local ingredients, they create distinctive treats, each a delightful little gem. With more than 50 flavors, including vegan and gluten-free varieties, it is easy to find a favorite. Hello Cupcake is a sophisticated twist on an old-fashioned classic!
Q&A What are your most popular products or services? Our daily selection of 16 to 18 cupcake flavors; special custom-decorated, seasonal or themed cupcakes; and cupcake decorating classes.
What do you CRAVE? In business? In life? What I crave in business and in life are the same: uplifting, fulfilling relationships, constant learning and growing, putting smiles on peoples’ faces, day-to-day joy, and long-term contentment.
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Photos by Patrick Onofre Photography
What or who inspired you to start your business? I wanted to turn my passion for gourmet baked goodies into more than a hobby— something I could do as a vocation and bring smiles to people’s faces everyday.
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Photos by Cavalheri Photography, except bottom right photo (opposite page) by Deborah Terry
holeco life ®
Honi Borden
Q&A People may be surprised to know... Most of our special effect pigments contained in our loose powder cosmetics are ECOCERT certified. Some of our products have multiple uses, such as brush cleaner spray that can also be used as air freshener. What or who inspired you to start your business? After learning about my son’s endocrine imbalance and my husband’s and other son’s skin allergies, extensive research led me to make a correlation between the use of personal care products containing synthetic preservatives and our well-being. I was inspired to produce the safest lifestyle products for everyone to use with kindness to environment in mind. How do you spend your free time? Daily meditation, yoga, mindful reading, playing with my children, and connecting with individuals who desire to be a positive force for higher consciousness are ways in which I mindfully spend my free time.
301.540.0879 holecolife.com, Twitter: @holecolife
Non-toxic. Organic. Vegan. Holeco ® life is dedicated to the belief that true beauty begins within and extends to the outside world. Their eco-conscious personal care, mineral cosmetic makeup and superfoods are handmade with love using the highest quality of natural ingredients, pure organic extracts, and therapeutic-grade essential oils, all without the use of synthetic preservatives. A portion of all holeco ® life proceeds goes to International Lifeline Fund projects, which help improve the quality of life for women and children in developing countries of Africa. 284
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What are your most popular products or services? The Mommy Makeover—a combination of cosmetic procedures to restore your pre-pregnancy shape and give your spirits a well-deserved lift.
Photos by Pezz Photo
Q&A
Clearwater
What is your biggest fear? Not jumping with both feet when it is time to jump. You have to go for it—or you won’t get where you want to be in life. What motivates you on a daily basis? My family. I have a wonderful husband and two sweet boys, who send me off every morning with big hugs and kisses.
Dr. Marni L. Mentis, D.O.
What place inspires you and why? The courage of my patients inspires me. They allow me to bring the outward facade and inner psyche together to help achieve complete harmony and well-being.
Iconique Plastic Surgery 401 Corbett St, Ste 310, Clearwater, 727.474.0205 iconiqueplasticsurgery.com
Professional. Compassionate. Innovative. Dr. Mentis is a residency-trained plastic and reconstructive surgeon, and is the director of her private practice in Clearwater. This field afforded her the opportunity to not only apply her technical skill, but also provided an avenue to give back to those in need—those whose external appearance may not reflect their inner beauty due to aging, trauma or birth defects. 286
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Ideas Are Us Atlanta, Georgia Green. Fun. Chic. Ideas Are Us is a retail/wholesale business owned by Ruksana Hussain. Originally from India, Ruksana arrived in Atlanta in 2006 to a dearth of Indian handicrafts, especially those that were eco-friendly or Fair Trade. She decided to cater to this niche market, introducing green arts and crafts from India that were not only aesthetically pleasing and utilitarian but also reasonably priced.
What do you like best about owning a business? Making a difference and enjoying doing it in my time and by my rules and standards. Having the flexibility to make my own decisions and determine my terms of success.
Ruksana Hussain
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What do you CRAVE? Adventure! I like meeting new people, going new places, trying out new things. For me change is a constant!
Photos by Uzbin Photography
What are your most popular products or services? Elephant poo stationery, handmade paper jewelry, decor and accessories made from green materials: dry grass place mats, coasters and beach mats, banana fiber handbags, upcycled cloth bags, purses, wallets and totes.
Specialties: Sustainable Decor and Accessories 404.934.6181, ideas-are-us.com, Twitter: @IdeasAreUsATL
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“Everything is possible. It might take a while, you might have to figure out multiple ways to get there, but you will succeed.” Ruksana Hussain of Ideas Are Us Ideas Are Us photographed by Uzbin Photography
Illuminated Publishing 813.453.5256 illuminatedpublishing.com
Empowering. Community-minded. Life-changing. Illuminated Publishing is the proud publisher of I Choose, an award‑winning children’s book illustrated by a 7-year-old child, and I Choose Too!, an inspirational journal suitable for readers aged 13+. The empowering premise of both books is that “we choose what comes out of our mouth, what stays in our head and what lives in our heart.”
Q&A What are your most popular products or services? I Choose is popular for children aged 3–8 and those who work with this age group, such as teachers. I Choose Too! is ideal for anyone needing an inspirational, hopeful message.
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Who is your role model or mentor? I am extremely fortunate to be surrounded and guided by expert pieces in a complex puzzle of life. I am equally blessed by many and could not choose just one.
Photos by Pezz Photo
What tip would you give women who are starting a business? Follow your heart and study your market. Know that successful businesses put their customers first and are always reinventing themselves. Success doesn’t usually happen overnight... patience and perseverance is key!
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Photos by Anne’ Phillips Photography
Kelly Machbitz
Q&A What are your most popular products or services? Image-related seminars and workshops, “Total Fashion Makeovers,” wardrobe planning, color analysis, business and personal etiquette coaching, personal shopping, accessories, makeup and skincare services. What tip would you give women who are starting a business? Listen to your clients! Don’t try to tell them what you think they need, let them tell you what they want—then give it to them.
Image Consulting Professionals
What place inspires you and why? Paris. I love everything about it! The fashion, food and sites are all romantic and exciting. Who is your role model or mentor? Martha Stewart and Stacy London (of What Not to Wear).
727.515.6654 TotalFashionMakeover.com, Twitter: @BetterBeauty
Individualized. Informative. Stylish. As a certified image consultant and professional speaker, Kelly has been a regular contributor to Tampa CBS affiliate 10 News, appears frequently on HSN, and local NBC and Fox 13 affiliates. Kelly is an approved trainer with the Association of Image Consultants International and has presented workshops and seminars to a variety of audiences, including professional women’s associations, educational providers and the health care industry. 294
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People may be surprised to know... How much their lives can be influenced by intentional, controlled exercise.
Photos by Meredith Rizzo Photography
Q&A What or who inspired you to start your business? The rising number of preventable injuries and the irrefutable need for strength enhancement in female athletes and my clients. Where is your favorite place to go with your girlfriends? In the middle of a humid DC August, we go to Maine for some hiking, lobster, and white wine! What do you CRAVE? In business? In life? Making an impact on women so that they can intentionally create healthy, happy lives for themselves.
Jenn Schwartz
Impact Fitness DC 571.432.8430 impactfitnessdc.com, Twitter: @ImpactFitnessDC
Effective. Energetic. Influential. Impact Fitness DC is a dynamic fitness training company specializing in women’s fitness needs. They focus both on the female athlete and those serious about making a positive impact on their overall wellness. They are proud to serve as an advocate for young female athletes, and they teach women of all ages how to incorporate exercise to achieve goals and overcome physical barriers.
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Indulge Mobile Spa 800.289.5850 ndulgemobilespa.com, Twitter: @indulgeecospa
Eco-Chic Body Care ecochicbodycare.com
Fun. Relaxing. Green. Indulge Mobile Spa is a luxurious, sustainable company providing clients with top-notch spa services at their home, office, or special event. Transforming each space into a wonderful oasis of tranquility, Indulge Mobile Spa offers therapeutic massage therapy, manicures and pedicures, and salon-quality facials. You bring the guests; they’ll bring the rest!
Q&A What are your most popular products or services? The lavender spa package, which includes a 30-minute massage and spa pedicure. Photos by Patrick Onofre Photography, except portrait by Meredith Rizzo Photography
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Who is your role model or mentor? Kimora Lee Simmons and Donald Trump. What business mistake have you made that you will not repeat? Overspending on advertising and buying too much inventory. Simple is better! What is your indulgence? I really do not have any indulgences. I live a really simple life. What do you CRAVE? In business? In life? Peace, love, prosperity, good health, and happiness. Tammy Carmon 299
Photos by Meredith Rizzo Photography
Q&A What or who inspired you to start your business? At 5 years old, I remember dreaming I would massage Olympic athletes in Greece. 25 years later, that dream came true. My business is a direct extension of that dream. People may be surprised to know... The tattoo on my back is also my business logo, symbolizing the release of old habits that no longer serve us. How do you spend your free time? Wine tasting and visiting art galleries. Where is your favorite place to go with your girlfriends? Addie’s in Rockville. Delicious, organic, and they support local farmers.
Inspire Your Body Massage
What do you CRAVE? In business? In life? Success and happiness. Naomi Gonzalez
Chevy Chase
4609 Willow Lane, Chevy Chase, 240.381.4898 inspireyourbodymt.com
Fresh. Energizing. Intuitive. Inspire Your Body Massage is a premier massage service specifically geared toward sports and chronic pain management. Not for the faint of heart, their massage is deep and transforming. Whether you’re training for a race or have been living with an old injury or ache, this is the place to come for restorative results.
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Photos by Melanie Alvarez, Papergirl Press
Michele Northrup
Q&A What are your most popular products or services? Chai Chipotle Chup (tea-infused ketchup) and Chai Thai Teriyaki (amazing roasting sauce and marinade) are best sellers. For a little more spice, Garlic Goodness Hot Sauce will rock your saucy world! What do you CRAVE? Hot sauce on everything! Oh, and supporting other women-owned businesses. I love nothing more than to copromote with others and highlight the uniqueness of our companies. What is your motto or theme song? “Creating flavors to make the world a saucier place to live... one bottle at a time.�
Carrollwood
Intensity Academy Gourmet Sauces 13176 N Dale Mabry Hwy, Ste 448, Tampa, 813.299.3600 intensityacademy.com, Twitter: @SaucyQueen
Saucy. Flavorful. Spicy. Intensity Academy is an all-natural gourmet hot sauce company. Burning down the competition within the fiery food industry, they have won more than 40 national awards for their delicious sauces. Their ketchup was recently crowned #1 in the nation through the Scovie Awards. Focusing on supporting local businesses, Intensity Academy sauces can be found at Tampa Bay gourmet stores and outdoor farmers markets. 302
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Invitation Consultants, Inc. 813.879.3748 invitationconsultants.com, Twitter: @ceotwit
Genuine. Creative. Focused. Invitation Consultants began in 1999 and focuses on selling invitations, announcements and stationery designed by its top talent. Giving to the community, environmentally friendly operations and high standards of customer service are the pillars of the company. With more than 10,000 items online, InvitationConsultants.com is a premier place to shop for modern and fabulous paper for all events.
Allison De Meulder
Q&A What are your most popular products or services? Our customers love our modern wedding invitations, graduation announcements, theme party invitations, holiday cards and luggage tags. Vibrant colors and fresh fonts are attention getters. What tip would you give women who are starting a business? Find a balance between work and life. The lines get blurred. When talking about work at home, focus on the excitement of new products and projects. And get enough sleep!
Photos by Kyle Krukar
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What is your favorite part about owning a business? I believe with risk there is reward. I like to know that I have the final say and veto power. Also making deals and solving problems is fabulous. 305
Isabella 715 Providence Rd, Charlotte, 704.377.4919 isabellastyle.com, Twitter: @isabellastylenc
Stylish. Sophisticated. Comfortable. Isabella is a home furnishings boutique and design studio specializing in fine bedding and bath linens. The store is continuously stocked with a hand-picked selection of bedding, lighting, throw pillows, gifts and accessories. Isabella offers a tranquil, inviting atmosphere where you can shop, place custom orders and get professional advice from in-house designers. Recently voted “Best Linens” by Charlotte Magazine 2011.
Meyers Park
Q&A What are your most popular products or services? We specialize in creating tranquil, beautiful bedrooms for our clients. What is your motto or theme song? A quote by Eleanor Roosevelt is painted on our wall in the shop: “The future belongs to those who believe in the beauty of their dreams.” I love this one!
Portrait and upper right photo by Ellen Yale
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How do you relax? One of my favorite ways to unwind is to take long walks with my dog, Sadie. Sadie may also be found hanging out at the shop every now and then. What do you CRAVE? Happiness and fulfillment.
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The best part of owning my own business is not only the sense of freedom but also the sense of accomplishment. Erin Dougherty of Isabella
What tip would you give women who are starting a business? Be flexible, patient and determined. Be open to adjustments and keep your eyes on the goal. Never, never, ever give up.
Photos by Roohi Photography
Q&A What is your favorite part about owning a business? It’s more than business, it’s about clients and with so many things possible when you are driving results for both you and your client. Who is your role model or mentor? Oprah for dreaming big. Tony Robbins for his passion for life. Mother Teresa for her compassion for humanity. Donald Trump for his success.
Jane Mak
What motivates you on a daily basis? My faith and trust in myself to get up and persevere. In real estate, it is important to separate the market from yourself. I focus on the positive. What is your motto or theme song? My business motto is, “redefining real estate.” My life motto is, “thrive: with passion, compassion, humor and style.” What do you CRAVE? Knowledge. I want to know more so I can grow myself and my business in this ever-changing fast world.
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JM Real Estate Solutions 727.692.3704 janemak.com, Twitter: @shortsalejane
Dependable. Thriving. Resourceful. With a history of success and integrity in real estate for more than 20 years, Jane Mak advises buyers, sellers and investors who want to take advantage of the market, get out of the market or are not sure what to do. She believes knowledge, a progressive outlook and a direct approach form the foundation from which clients can achieve their goals. Certified to work with short sales and avoiding foreclosure, Jane is redefining real estate. 311
Joyful Bath Co. 4948 St. Elmo Ave, Ste 201, Bethesda, 301.986.5320 joyfulbathco.com, Twitter: @joyfulbathco
Relaxing. Refreshing. Reinvigorating. Joyful Bath Co.’s signature bath salts and handmade botanical soaps blend the healing elements of the land and the sea with bathing rituals and remedies from around the world. Natural ingredients include mineral-rich salts from the Mediterranean and Dead Seas; organic extra virgin olive, palm and coconut oils mix with honey, buttermilk, ginger root, green tea, oats, coconut milk and pure essential oils. Create the ultimate bathing experience with Joyful Bath Co.
Q&A What are your most popular products or services? Our signature bath salts and handmade botanical soaps—Citrus Buzz, Ginger Snap, Green Tea Glee, Mellow Yellow, ‘Nilla Buttermilk, and Oatsy Floatsie. How do you spend your free time? I am a competitive short-track speedskater, so I work out and take a lot of baths.
What do you CRAVE? In business? In life? I love making people feel good, and I’m delighted that I can do that through Joyful Bath Co. Rochel Roland 312
Photos by Meredith Rizzo Photography
What is your indulgence? Coffee and chocolate and, of course, a nice, hot soak.
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JPark Events Atlanta, Georgia
What are your most popular products or services? We have carved out a specialty niche for ourselves in creating dessert bars. Unusually skilled to work well within budgets of all sizes for groups large or small.
Innovative. Creative. Expert. JPark Events is where dessert meets design. With over 17 years of experience in event coordination and restaurant operations, JPark Events creates one-of-a-kind dessert bars that complement the overall aesthetic of your event. Dessert bars being their specialty, they also offer full production event planning for weddings and corporate events as well as event staffing.
Jessica Park
What tip would you give women who are starting a business? Build up your online presence prior to jumping into business ownership full-time; it takes a lot of time to establish yourself. Therefore, you will be ahead of the game. Who is your role model or mentor? My mother is a career entrepreneur and my mentor. Having owned and operated multiple businesses, she is an incredible resource for me to bounce ideas off of.
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Large photo (this page) and lower-left and middle photos (opposite page) by Melissa Schollaert Photography, lower-right photo by Corey McNabb Photography
Specialties: Dessert Bars 678.296.3997, jparkevents.com facebook.com/Jparkevents, Twitter: @jparkevents
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Friendship Heights
What are your most popular products or services? Our signature services include the custommade Julia Farr essential “it” pieces, the holistic Wardrobe Review and Renewal, and accessory trunk shows celebrating DC’s female designers.
Photos by Gunnar Larson
Q&A
Who is your role model or mentor? Kara Ross is an excellent friend and mentor. She is a gifted accessories designer and owner of Kara Ross New York. She’s been incredibly generous with her time and creative ideas. What is your indulgence? Spending endless hours on late August afternoons scouring the September issue of Vogue.
Julia Farr
Julia Farr 5232 44th St NW, Washington, 202.364.FARR (3277) juliafarrdc.com
Essential. Elegant. Enlightened. Located in the shopping district of Friendship Heights, the showroom boutique of Julia Farr features wardrobe essentials from both established and emerging designers. Its Zen-like setting with comfortable couches, jazz music, and sparkling refreshments creates a blissful shopping experience. But why stop there? Sit down with Julia to design your own custom-made pieces that blend seamlessly with your existing wardrobe. 316
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Kadi Fit 19725 Oak St, Ste 3, Cornelius, 704.577.1283 kadifit.com, Twitter: @kadifit
Lake Norman
Inspiring. Addictive. Genuine. Kadi uses fitness as the foundation to transform your life: (1) You walk into an atmosphere in which you’re immediately inspired and welcomed. (2) Passion and adrenaline take over. (3) At the end of class you’re newly empowered. (4) You share a few smiles and sentiments with others who did the same. (5) You go forth and accomplish things you didn’t know were possible. Repeat.
Q&A What is your biggest fear? That I will wake up one day and this will all have been a dream. What motivates you on a daily basis? The people who walk in here. This place is a magnet for life enthusiasts— those who embrace their individuality and work out with total vigor.
What do you CRAVE? Dance—I eat, sleep and breathe it—and inspiration. I’m an inspiration junkie. Creatives, visionaries, art, inspiring literature... I gravitate toward it all. Katie Dixon 318
Photos by Lindsay Wynne
How do you relax? Relax? My job is to infuse energy into every person who walks in... I don’t have the luxury of relaxation. But I wouldn’t trade it for the world.
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Do it differently than it’s ever been done before. Realism only leads to mediocrity. Katie Dixon of Kadi Fit
Photo by Lindsay Wynne
Photos by Amanda Godlove, except portrait by Kendra Lewis
Q&A What are your most popular products or services? Floral arrangements, gourmet baskets, chocolates, wines and champagnes. What or who inspired you to start your business? My father and grandfather started the business in 1956. It is an honor to continue their legacy. What business mistake have you made that you will not repeat? Putting great employees in the wrong position. Where is your favorite place to go with your girlfriends? To the spa to get pampered after a long week!
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Karin’s Florist
Maris Angolia
What do you CRAVE? In business? In life? In business, to always be on the cutting edge of creative designs, technology, and marketing. In life, to be able to make a positive difference in the lives of the people around me.
527 Maple Ave E, Vienna, 703.281.4141 karinsflorist.com, Twitter: @karinsflorist
Unique. Exquisite. Service-oriented. Karin’s Florist has been family-owned and operated since 1956. They offer creative floral arrangements, custom gift baskets, wines and Champagnes, plants, and more. In addition, their international design team can design your perfect wedding or event, with delivery around the corner or across the world. Since customer service and quality are their first priority, they will make your vision become a reality.
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Keep Me In Stitches 4237 W Kennedy Blvd, Tampa, 813.282.1526 14833 N Dale Mabry Hwy, Tampa, 813.908.3889 kmisinc.com
Q&A
South Tampa
Melissa Helms
Relaxing. Fun. Creative. Keep Me In Stitches provides high-quality products and education to sewers, quilters, embroiderers and those loving needle crafts. They sell Janome and Baby Lock sewing machines, sergers, embroidery machines and software. When you purchase from Keep Me In Stitches, you don’t just get the product, you get the support of their entire educational team and service department.
What is your favorite part about owning a business? Being able to help charities and others through our wonderful network of customers and staff. Who is your role model or mentor? Lou Holtz. I learned from him that if you treat people right and with respect, they will move mountains for you. 324
Carrollwood
What tip would you give women who are starting a business? Stay focused and become a part of the business community because they will keep you motivated and inspired.
Photos by Roohi Photography, except upper right photo by Carrie Wildes
What are your most popular products or services? Our embroidery machines are very popular because we make using them fun and easy!
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Photos by BeMe Photography
Q&A What makes your business unique? We make friends with our clients and spend time styling them head to toe. There is a price point for everyone at any age.
Meyers Park
What is the best advice you’ve been given? My dad and mom always told me to find something I love to do, work really hard, and I will be happy and successful. What is the biggest perk about owning a small business? I love being hands-on with every aspect of my store. When I’m on the buying trips, it’s rewarding to think that one piece of clothing I pick could make someone’s day. What do you CRAVE in business? In life? I crave being the best person I can be in life and business!
KK Bloom Boutique
Kendrick Allen
2823 Selwyn Ave, Ste E, Charlotte, 980.428.6443 kkbloomboutique.com
Blissful. Feminine. Chic. KK Bloom Boutique is a women’s contemporary boutique that carries a wide range of pieces for all ages. You can get an outfit for under $150 or splurge on that special piece that will last a lifetime. KK Bloom features lines like Ella Moss, Splendid, Gypsy05, 81 Poppies, Wink, Geren Ford and Adam. Located in the heart of historic Meyers Park, KK Bloom is a fashion lovers’ wonderland.
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Always trust your instincts! Kendrick Allen of KK Bloom Boutique
Photo by BeMe Photography
kt janes 1718 S Dale Mabry Highway, Tampa, 813.251.5090
Palma Ceia
Fresh. Personalized. Unforgettable. kt janes offers classics with a fresh twist... whether that be traditional wedding invitations or monogrammed cosmetic bags. kt janes is your destination boutique for personalized stationery, invitations, hostess gifts, bridesmaids gifts and more. They have something for everyone, every occasion and every age. kt janes is your “girlfriend shop”. Customers receive a personalized shopping experience like no other—helping you find exactly what you are searching for and adding that special touch to make it unique.
Katie Smith
Q&A What are your most popular products or services? Custom invitations and stationery are timeless and always in demand. And any of our monogrammed items—from bags to beach towels to baby bloomers and scarves—fly out the door. Who is your role model or mentor? My mother. What motivates you on a daily basis? Customers. Our success stems from relationships with our customers. They become our friends and a part of kt janes.
Photos by Deoca Pac Designs
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What place inspires you and why? Market. It always fires me up to see the unexpected: emerging trends, new products... the idea you wish you had thought of. 331
Alexandria
What are your most popular products or services? Mauviel cookware, chocolate couverture, knife sharpening, baking supplies, and kitchen equipment.
Photos by Meredith Rizzo Photography
Q&A People may be surprised to know... We have real Neopolitan pizza flour, and our green cleaning and laundry supplies are first-rate. How do you spend your free time? Cooking, reading, container gardening, practicing Pilates, and playing racquetball. What do you CRAVE? In business? In life? In business, to be profitable and have fun. In life, a vacation house in Italy.
Nancy Purves Pollard
La Cuisine
The Cook’s Resource 323 Cameron St, Alexandria, 1.800.521.1176 lacuisineus.com, Twitter: @cuisinette
Top-notch. Humorous. Green. Since 1970, La Cuisine has been a destination store for both home and professional cooks. Through their website, they provide great cookware, hard-to-find ingredients, and useful kitchen tools and supplies no matter where you are. They do have some fun stuff for entertaining, too.
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Laura Lee Designs 703.850.3114 lauraleedesigns.com, Twitter: @lauraleedesigns
Unique. Exclusive. Eclectic. Laura Lee Designs (LLD) creates and manufactures exquisite, high-quality beaded handbags. Hand-crafted with unique combinations of beads, snakeskin, leather, and globally inspired fabrics, these one-of-a-kind creations can have upwards of 25,000 hand-sewn beads and can be used for every occasion. By applying 3D beadwork with vibrant colors and classic design, LLD defines individuality!
Q&A What or who inspired you to start your business? I listened to my heart as to the right time to step out of the corporate world and transition into what is now Laura Lee Designs. Who is your role model or mentor? My mom, my grandmother, and my auntie, all strong women who teach by example. What business mistake have you made that you will not repeat? Hiring a PR firm without researching whether or not they have represented who they say they represent! Photos by Patrick Onofre Photography
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What is your indulgence? Theater popcorn. I get the largest size possible!
Laura Lee Williams
Where is your favorite place to go with your girlfriends? Any of our favorite restaurants with great wine, jazz, and positive attitudes! 335
What is your favorite part of owning a business? The satisfaction of knowing I accomplished something all on my own. I have so much pride walking through the door every day, knowing I took a chance and it paid off.
Photos by BeMe Photography
Q&A
Who is your role model or mentor? My mom. She inspires me every day to be a better person, businesswoman, friend, sister and community leader. I wouldn’t know what to do without her. What is your motto or theme song? Be the change you wish to see in the world. What place inspires you and why? Sitting on the dock in our backyard. The water is so peaceful and serene out there, it reminds me of how blessed I am everyday.
Lavendar Boutique 279 Williamson Rd, Ste F, Mooresville, 704.663.2880 lavendarboutique.com, Twitter: @lavendarbtq
Glamorous. Trendy. Stylish. Whether you’re rockin’ the runway or struttin’ down the driveway to your minivan, it never hurts to look like a fashion maven in the making! Shop the latest designer labels from Ella Moss, Splendid, Susana Monaco, Joe’s Jeans, Citizens of Humanity, just to name a few... you’ll be sure to walk out looking like a Hollywood star without sacrificing your wallet.
Mooresville
Sherry Pollex
If you are a woman starting a business, take a chance. I had never worked a day of retail in my life. It’s refreshing to challenge yourself and if you succeed, it’s that much more rewarding. Sherry Pollex of Lavendar Boutique
Photo by BeMe Photography
Arlington
Le Village Marche 4150 Campbell Ave, Ste 101, Arlington, 703.379.4444 levillagemarche.com, Twitter: @levillagemarche
Verbena Paper & Gifts 2800 S Randolph St, Ste 110-A, Arlington, 703.379.7001 verbenapaper.com, Twitter: @verbenapaper
Angela Phelps
Unique. Vibrant. Green. From letterpress cards and boxed notes to leather journals, linen photo albums and everything for the chic home office, Verbena Paper & Gifts is a retreat for those who love all things paper. Located in the Village at Shirlington in Arlington, Verbena debuted in October 2009. It is the second venture for owner Angela Phelps, who opened Parisian-inspired Le Village Marche in 2007.
Q&A People may be surprised to know... We merchandise new products with vintage items like typewriters, desks, and cameras from the early 1900s. What or who inspired you to start your business? The need for more retail shops in Shirlington, and a love for unique and stylish paper goods.
Where is your favorite place to go with your girlfriends? The Carlyle Grand in Shirlington. What do you CRAVE? In business? In life? Above all, balance in every aspect of my life. When my life is in balance, I’m at my best.
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Photos by Patrick Onofre Photography
Who is your role model or mentor? Entrepreneur, author, Food Network chef, and overall Queen of Fabulocity, Ina Garten.
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Lemiga Events West Midtown, Atlanta Glamorous. Detailed. Classic. Lemiga Events is an event design boutique specializing in stylish and glamorous affairs. They are passionate about creating unique and exceptional moments that will be remembered for a lifetime.
StudioWed West Midtown, Atlanta Inspiring. Convenient. Knowledgeable. StudioWed is a collection of Atlanta’s finest wedding vendors, all in one location. Come to the stylish studio to get inspired, and let them help guide you in selecting your wedding vendors.
What do you like best about owning a business? The freedom to set my priorities and make my own schedule. Who is your role model or mentor? The strong women in my life, especially my grandmother and mother. They have taught me that nothing is impossible and no dream is too big.
Michelle Gainey
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What motivates you on a daily basis? My two girls. I hope they will be proud of me and the business I built. I want to show them they can accomplish anything if they work hard enough.
Photos by Chelsea Patricia Photography, Janet Howard Studio and Ross Oscar Knight Photography
What tip would you give women who are starting a business? Have patience! Success doesn’t come overnight.
Specialties: Custom Event Design and Planning Lemiga Events: 404.229.0210, lemiga.com, Twitter: @lemiga StudioWed Hours: Tuesday–Saturday 11am–4pm 1000 Marietta St NW, Ste 216, Atlanta 404.879.0074, studiowed.net/atlanta, Twitter: @studiowedatl
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“Love is in the details.� Michelle Gainey of Lemiga Events and StudioWed
Photo by Janet Howard Studio
Photos by Rick Schaff
Jennifer Rosen and Sarah Jon Porreca
Q&A What are your most popular products or services? Our best-sellers are our Herve Leger dresses. Clients love this bandagestyle dress—it complements your curves and holds everything in. Also popular are our maternity dresses. What tip would you give women who are starting a business? Have patience in your business and in yourself. Most importantly, make your company your own. Discover what makes you unique and place that into your new business venture.
Lending Luxury, Inc.
What is your favorite part about owning a business? I love having the ability to express myself through my business. Helping people look and feel great is the best part of my day.
800.403.9848 lendingluxury.com, Twitter: @LendingLuxury
Sublime. Elegant. Cutting-edge. Lending Luxury is the hottest couture! They give women the wonderful option to rent couture dresses for five days (shipping and dry cleaning included) all for about $50. If you find a dress that you have to have, you can buy it new at retail price or slightly used at a discount price. Lending Luxury has gotten raves from People, The Today Show and more.
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Let’s Go Strolling 12918 Dupont Circle, Tampa, 813.475.6954 letsgostrolling.com, Twitter: @letsgostrolling
Consultative. Expert. Friendly. Let’s Go Strolling offers new parents a consultative approach to shopping for quality strollers and high-end baby gear. Their sole focus is finding the best products to fit parents’ unique lifestyles, personal needs and, of course, their budget. At Let’s Go Strolling, you’ll find the latest trends in strollers, diaper bags and baby carriers, plus a unique selection of organic and eco-friendly baby products.
Q&A Westchase
What are your most popular products or services? Stroller consultations are very popular with our customers. Parents find it valuable when we carefully consider their family’s lifestyle, needs and budget before making recommendations. What tip would you give women who are starting a business? Really think about your concept and how you can truly add value for your customers by offering a unique product or service. Having a business and marketing plan is key. Photos by Roohi Photography
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Jennifer Ramsey
What place inspires you and why? Just watching everyday life can be very inspiring. Learning about others and their unique family lifestyles helps me choose only the best products to offer my clients. 349
Photos by mandy and me studio
Q&A What are your most popular products or services? We frequently consult on highprofile, controversial public issues often navigating contentious political landscapes and, in tandem, creating a communications strategy that will improve public perceptions of our client. What is your favorite part about owning a business? Being my own boss—with all the risk and reward that comes from it. Who is your role model or mentor? Oprah Winfrey. I respect commitment to enlightened opportunity. She came from nothing, built an empire and still gives back. It is good for the world and good for her.
The Leytham Group 813.223.5951 theleythamgroup.com
Strategic. Goal-oriented. Committed. The Leytham Group is a boutique public affairs consulting practice that uses broadbased communications strategies to bring together citizens, business leaders, elected officials and the media. Whether it’s working behind the scenes with decision makers or mounting a public campaign to rally behind your cause or issue, The Leytham Group will help you affect the process, not become a victim of it.
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Beth Leytham
What motivates you on a daily basis? My continued independence. What is your motto or theme song? “You can stand me up at the gates of hell but I won’t back down.” —Tom Petty How do you relax? Good food, good wine, good friends— and spin class four times a week.
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Lindsay Wynne 336.254.9617, lindsaywynne.com, Twitter: @LindsayW_Photo
Vintage. Inspired. Funky. Lindsay Wynne specializes in vintage/modern-inspired photography. They do creative portraits, engagements and weddings as well as commercial work in the Southeast.
Q&A What tip would you give women who are starting a business? Only spend what you make; it’s easy to overspend when you first start. Who is your role model or mentor? Marcy Bourgeois of Eclectic Orchid. She’s more of a partner in crime than a mentor though! What motivates you on a daily basis? My passion for photography. I love creating images. What is your motto or theme song? Go big or go home! Photos by Lindsay Wynne
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What place inspires you and why? Nature, in general. I’m always paying attention to how light changes and affects a scene. Lindsay Hess 353
I love being my own boss. If an opportunity comes up, I can take it. I never miss out on amazing experiences and people. Lindsay Hess of Lindsay Wynne
Photo by Lindsay Wynne
Q&A What are your most popular products or services? Inspired tapas-style dinner menu. Lively bar with daily lunch and dinner happy hour. Elegant private parties and special events catering. Street-side outdoor dining. Laid-back Sunday brunch.
Photos by Christine DeLessio Photography, except main photo by mandy and me studio
What tip would you give women who are starting a business? Choose a business partner you can trust. For us, we’re glad we’re family, because at the end of the day, we still love each other. What motivates you on a daily basis? Our restaurant is an extension of our home. We are motivated by our desire to ensure that our guests feel welcome, leave with good memories of time spent and visit often.
The Living Room on Main 487 Main St, Dunedin, 727.736.5202 thelivingroomonmain.com
Vibrant. Sexy. Lively. From the moment you walk through the doors, you feel at home. Whether you’re a regular customer or an out-of-towner, the friendly bar staff welcomes you to pull up a chair and kick up your feet. Award-winning chef Tony Bruno takes liberties with globally inspired tapas-syle dishes, creating a menu that is entirely unique. Big-city style and small-town charm keep guests coming back again and again.
Dunedin
René and Sarah Johnson
LocalShops1.com 727.637.5586 LocalShops1.com, Twitter: @localshops1com
Creative. Community-minded. Supportive. LocalShops1.com connects local, independent business and community-minded shoppers throughout Tampa Bay. Events include monthly Healthy Happy Hours— member lunches and art plus business cocktails—and several larger-scale events every year, such as Shopapalooza, the local alternative to Black Friday. Their 1Card is a discount card for some of the area’s best shops, restaurants and service providers.
Q&A What are your most popular products or services? 1Card: A discount card that offers discounts at local, independent businesses all over Tampa Bay. Also, networking, store promotions, community events, vendor expos and more.
Photos by Blakely Photography, except upper middle photo
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What is your favorite part about owning a business? Knowing that I can make a difference in our community is huge. And knowing that this has lasting power that will go on way beyond me is simply amazing.
Ester Venouziou
What motivates you on a daily basis? I’m constantly amazed, inspired and motivated by the business members of LocalShops1. They keep me smiling when times are tough, and they keep me grounded when times are great. 359
Look Irizarry 813.391.5845 lookirizarry.com, Twitter: @lookirizarry
Flawless. Colorful. Flirty. Brenda Irizarry created Look Irizarry in order to offer clients a bright, longlasting mineral makeup line. Mineral makeup requires no touch-ups and adds a youthful, natural glow, always giving you the perfect look. The products are hypoallergenic and contain no oil, perfume, dyes, alcohol or comedogenic ingredients. The bold pigments—inspired by Brenda’s Puerto-Rican roots—are custom-designed and made in the USA. Brenda Irizarry
Q&A What are your most popular products or services? Paint Wheels, Liquid Lips, body bronzer, pressed powders, correctors, mascara, primer and anti-aging foundation.
What place inspires you and why? The beautiful view from my grandparents’ house in Puerto Rico because I can see the ocean, the river, the colors, the town where I grew up and the church... majestic! What do you CRAVE? My mom’s rice and beans, ice cream and dancing! 360
Photos by Deoca Pac Designs
What tip would you give women who are starting a business? Research, ask all the questions you need, follow your instincts and don’t let anyone tell you that you can’t. Go for it and put all your heart into it.
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Lori Graham Design 1604 17th St NW, Washington, 202.745.0118 lorigraham.com
Lori Graham
Dupont Circle
Chic. Comfortable. Classic. A design firm with clients nationwide, Lori Graham Design combines Old World charm with urban flair, using fresh colors, layers of texture, and modern materials. Lori has been lauded for her ability to marry contemporary materials with architectural, historical, and environmental elements that create personalized spaces and transform houses into unique homes.
Q&A
What or who inspired you to start your business? Three personal renovations that resulted in continued requests to help friends and colleagues on their respective projects. Who is your role model or mentor? I fancy myself geographically and aesthetically grounded between England’s Kelly Hoppen and Los Angeles’ Kelly Wearstler.
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Photos by Erik Johnson, except portrait by Tyler Mallory
What are your most popular products or services? Clients love combining our artistic services, such as concept development and space planning, with our technical services of specification and procurement of art, custom furnishings, and unique accessories. Our best selling product from my custom line, LG Place, is our Camus Sofa which is on our website.
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LoveGrows 704.499.4528, lovegrows.org, Twitter: @lovegrows
Compassionate. Empowering. Global. LoveGrows is a 501(c)(3) nonprofit organization that defends and sustains orphans worldwide. The all-volunteer staff supports a sponsorship program where individuals, groups and corporations can contribute $1 a day to help bring clean water, food, education, clothing, shelter and security to a precious child a world away. With a 100 percent pass-through policy, LoveGrows gives every cent of each donation directly to the children in need.
What are your most popular products or services? Our most popular “service” is our sponsorship program: $30 a month provides food, water, shelter, education and more to a child at the Royal School and Orphanage in Mityana, Uganda. What tip would you give women who are starting a business? Don’t be afraid to fail. Be creative and take chances. Also, remember to ask questions... lots of them. Make a business plan and seek advice from professionals in your industry. Who is your role model or mentor? Jalia Kayondo. She started the Royal School and Orphanage in 1998 by bringing 50 street orphans into her home to feed, clothe, shelter and educate them all by herself. Jordan Eicher, Alyson Willis, Michelle Wilson, Kristen Venditti and Charlene Rowe 364
Photos by Alyson Willis Photography, except portrait by Alyssa R. Kibiloski Photography
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Our favorite part is making a difference in the lives of children and working with an amazing group of people. Each person brings such great gifts to the table. Jordan Eicher, Alyson Willis, Michelle Wilson, Kristen Venditti and Charlene Rowe of LoveGrows
Photo by Alyson Willis Photography
Main and lower right photos by Jessica Johnston Photography, lower left photo by Jennifer Mayo Studios, lower middle photo by Widdis Photograhy, portrait by Pezz Photo
Anna Lucia Richardson
Q&A What are your most popular products or services? Wedding and event planning and event design. We work one-on-one with both corporate and social clients on creating couture, one-of-a-kind events, weddings and social events. What is your favorite part about owning a business? The creative freedom. It is an amazing experience, and so fulfilling, when the client walks into their event for the first time and they are speechless. What is your motto or theme song? Quality over quantity.
LUCIA|PAUL DESIGN
How do you relax? Relaxation for me is spending time with the love of my life over a delicious dinner and bottle of wine. I savor each moment!
888.815.5478 luciapauldesign.com, Twitter: @LUCIAPAULDESIGN
Timeless. Modern. Eclectic. LUCIA|PAUL DESIGN is a wedding and event planning and event design firm for clients who expect the absolute best in service and detail. LUCIA|PAUL DESIGN approaches each wedding and event with a fresh perspective, making memorable events that reflect their clients’ tastes and sensibilities. Headquartered in Tampa, they work with clients throughout the United States and the Caribbean.
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What tip would you give women who are starting a business? Take a chance! That’s all it takes to succeed in business—find a need that has enough prospective patrons and fill it.
Photos by Steven P. Widoff, except portrait by Laurie Kipphut
Q&A
Laurie Elliott and Heidi Jinks
What motivates you on a daily basis? The best motivation is hearing positive comments from first-time customers such as, “This place is amazing, I wish I could refurnish my entire house!” Seeing your business grow every month is pretty motivational.
South Tampa
What is your favorite part about owning a business? It’s wonderful being the boss! The most rewarding thing is being able to watch your business grow and knowing it is a result of the decisions you made.
MarketPlace Interiors 301 N Willow Ave, Tampa, 813.251.3555 shopmarketplaceinteriors.com
Classic. Eclectic. Stylish. MarketPlace Interiors offers a unique mix of home furnishings, including antique, vintage and new furniture, lighting, accessories, rugs and original art—all hand-selected by more than 17 vendors. You can shop with confidence at MarketPlace Interiors, relying on the discerning eyes of their vendors—many of whom are talented designers. Inventory changes daily as unique items are sold and new finds are brought in. 370
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Photos by Patrick Onofre Photography
Analena Valdes Graham
Q&A People may be surprised to know... Apart from being one of the founders and CEO of MASH PIT, I work full time as a medevac nurse for a local trauma center. In addition to healing and music, I love to make people look amazing with my customdesigned corsets that enhance one’s natural beauty and promote self-confidence. What or who inspired you to start your business? My brother who is in the music business inspired me to start MASH PIT. This was completely artist-driven: “Keep them safe, healthy, and make it a positive experience.” I knew there was a need for a handpicked group of competent medical professionals on-site, actively roaming and interacting with the crowd.
MASH PIT
What do you CRAVE? In business? In life? I crave being healthy and doing some good in this world. I will always keep my head up high and make things happen because I don’t just dream about it. I live it.
202.596.8918 mash-pit.org, Twitter: @mashpitorg
Calming. Understanding. Healing. Somewhere between having a good time at a show and a too-late 911 call, there is MASH PIT: a nonjudgmental, roving critical-care medical crew that promotes the health and well-being of event patrons and artists by providing accessible, low-stress, high-quality medical care on-site at festivals and shows. MASH PIT is a charitable organization.
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What is your favorite part of owning a business? Being a business owner is not always about freedom. It’s about challenging myself to be innovative in ways that will inspire me and others as I continue to grow. What motivates you on a daily basis? Creativity and the ability to do what I love. What place inspires you and why? Travel, history, design, color, trends and the stone are what inspire my designs. Whether through the simplicity of nature or diversity of cultures, inspiration comes from all aspects of life. What do you CRAVE? Variety over monotony.
Meredith Jackson
Photos by Davis Turner, except portrait and lower left photo by BeMe Photography
Q&A
Meredith A. Jackson Jewelry Design 704.910.4140, meredithjackson.com
Fine. Simplistic. Lustrous. Meredith A. Jackson Jewelry Design is a one-of-a-kind, fashion-forward and sophisticated jewelry line designed with every woman in mind. All‑natural earthy inspirations to high-end luxury gems and stones, MAJ Designs has beautiful pieces for every occasion. Jewelry can be found at various locations within the southeast as well as online.
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Start by doing what’s necessary, then what’s possible, and suddenly you are doing the impossible. Meredith Jackson of Meredith A. Jackson Jewelry Design
Photo by BeMe Photography
Metamorphosis
Wardrobe & Accessories Boutique 811 Wayne Ave, Silver Spring, 301.588.8901 metamorphosisboutiques.com
Unique. Fabulous. Unforgettable. One of Silver Spring’s best kept secrets, Metamorphosis offers unique high-end fashions at affordable prices. They assist you in expanding your existing wardrobe by accessorizing and introducing new, exciting pieces to coordinate into several outfits. They help you find your best colors and most flattering styles. You will walk away transformed into a wonderful new you!
Sharon J. Bullock
Q&A What are your most popular products or services? Extraordinary hats, handmade costume jewelry, and unique hard-tofind clothing and accessories. People may be surprised to know... We offer wardrobe consultations, personal shopping services, color analysis, and cosmetic makeovers.
Photos by Patrick Onofre Photography
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What or who inspired you to start your business? Entreprenuership runs in my blood, and I was inspired mostly by my aunt, Faye Burruss, a salon and beauty school owner. What is your indulgence? Chocolate, daydreaming about clothes, shopping sprees, entertaining, and decorating my home.
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The Milk n’ Honey Tea Room 2092 W Busch Blvd, Tampa, 813.931.1462 milknhoneytearoom.com, Twitter: @ChefKathy
Relaxing. Eclectic. Delicious. The Milk n’ Honey Tea Room is a casual British-style tea room, serving lunch and afternoon tea during the week, and afternoon and high tea on Saturdays. With banquet facilities, room rentals and full-service catering available, they host bridal/baby showers, birthday parties for all ages, club/group meetings and more. Their eclectic gift shop features teas, tea wares, jewelry and goods by local artisans.
Q&A What are your most popular products or services? Customers love our delicious Afternoon Tea service and eclectic jewelry selection. In addition, our popular dress-up area provides hats, boas and clothes for the young and “young at heart.”
Photos by Sandi Santos Photography
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Carrollwood
What tip would you give women who are starting a business? Do your research. Know your competitors and what they offer, then find a niche for yourself that makes you stand out from the rest. What is your favorite part about owning a business? I love the opportunity to see my vision come true while sharing my passions with others. Kathy Glenn
What motivates you on a daily basis? My clients and my staff. 381
Mint Hair Lounge 3712 A Henderson Blvd, Tampa, 813.870.6468 minthairloungetampa.com
Liz Mickler and Ana Rogozinski
Palma Ceia
Chic. Innovative. Energetic. Mint Hair Lounge is a cutting-edge salon that offers an array of services and is staffed by expert hair care professionals. They are focused on personal attention and carry the exclusive line of Bumble and bumble hair products. They specialize in the latest dimensional hair coloring, texturizing and styling. Also featuring innovative techniques such as keratin smoothing treatments, Japanese straightening, and Great Lengths hair extensions.
Q&A
What is your favorite part about owning a business? Creating a fun and rewarding environment where people can grow and love what they do. Who is your role model or mentor? Our mothers are both hardworking, determined women who let no obstacle slow them down. They are perfect examples that with plenty of hard work, anything is possible! 382
Photos by Sandi Santos Photography
What are your most popular products or services? Bumble and bumble hair products, dimensional color, precision haircuts, wedding and event styling, makeup, keratin smoothing treatments, Great Lengths hair extensions, permanent eyelash extensions, airbrush tanning, waxing, and manicures and spa pedicures.
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What is your biggest fear? That we forget the worth of work, the joy of service, the value of independent business and thus cease to make decisions that support the culture of the working man/woman. What motivates you on a daily basis? My desire to create something; my love of the hospitality industry and the people who work in it; my love of collaboration; my desire to see growth and to grow. Maryann Ferenc
Mise en Place, Inc.
Downtown
What is your favorite part about owning a business? The platform to express yourself and your team in the work you do. The ability to use many talents and to create something— including a great environment.
Portrait and lower middle photo by Pezz Photo, main and lower left photos by Jim LeClair Photography, lower right photo by Aaron Lockwood Photography
Q&A
442 W Kennedy Blvd, Tampa, 813.254.5373 miseonline.com, Twitter: @MiseenPlaceFL
SONO Cafe
at the Tampa Museum of Art 120 Gasparilla Plaza, On Curtis Hixon Park, Tampa, 813.421.8367
Creative. Independent. Community-minded. Mise en Place is a hospitality company for the adventurous of palate and spirit. It includes Mise en Place Restaurant—featuring an ever-changing menu, a focus on service, an exciting wine list and urbane lounge; SONO—a slow food cafe at the Tampa Museum of Art; and an event and catering division known for tasteful, stylish, delicious performances. Celebrating 25 years in 2011! 384
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Photos by Kismis Ink Photography
Sara Stonecipher
Q&A What are your most popular products or services? Dresses, jewelry and shoes! What is your favorite part about owning a business? Connecting with the community. Fashion is so personal and owning a boutique like mine allows for the opportunity to guide our customers as they search and find their style identity. What motivates you on a daily basis? The opportunity to be a voice for the fashion-conscious community of St. Petersburg.
St. Petersburg
MISRED Outfitters
What do you CRAVE? Quality, unique, wearable vintage clothing and accessories. Your wardrobe shouldn’t define you, it should assist you in showcasing yourself to the world!
615 Central Ave, St. Petersburg, 727.827.8310 beMISRED.com, Twitter: @beMISRED
Vintage. Discerning. Fashion-forward. MISRED Outfitters is a one-of-a-kind exchange store where fashionable clothing and accessories are bought, sold and traded directly with the client. When you visit MISRED, you will find top-quality designer, vintage and rare pieces that won’t break your budget. Their experienced staff will be your personal shopper, assisting you in finding the perfect outfit. If you love cool clothes, you will love MISRED!
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What or who inspired you to start your business? A great love of furniture and decorating. Even when I was a little girl, I was constantly rearranging furniture and painting anything that stood still for too long.
Photos by Ezra Gregg
Q&A Who is your role model or mentor? My great aunt left us three houses full of family heirlooms, all procured at auctions. She was a little bit country, a little bit Dorothy Draper! What business mistake have you made that you will not repeat? Having more than one location at a time. I’ve tried it three times and it doesn’t work for me. Nor does having a partner; it’s gotta be my show.
Pixie Windsor
Where is your favorite place to go with your girlfriends? Any place out in the elements!
Miss Pixie’s
furnishings & whatnot... Logan Circle
1626 14th St NW, Washington, 202.232.8171 misspixies.com
Fun. Functional. Affordable. Miss Pixie’s has been selling and delivering vintage home furnishings and whatnot in the DC area for more than 14 years. Their one-of-a-kind collections are presented every Thursday, all procured from area auctions. Everything is priced to move, and by the end of each week, most of the inventory is gone... so remember, she who hesitates is lost at Miss Pixie’s.
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Mission Matters
Q&A
Consulting & Coaching Group
What tip would you give women who are starting a business? Cultivate and nurture strategic referral partnerships—they will be the lifeblood of your business.
941.961.0766 missionmattersconsulting.com, Twitter: @missionmatters
Transformational. Balanced. Dynamic. Mission Matters Consulting & Coaching Group features life-changing results. If you could design your ideal life, what would it look like? Who would you be? Your heart’s desire is accessible and awaiting you. Mission Matters helps you design your most purpose-driven life and develop the strategies to achieve success in business and life. Call today to schedule a complimentary coaching session. Christie Lewis
What do you like best about owning a business? The freedom of choice that the independence brings to my life both personally and professionally. Who is your role model or mentor? Mom... she would tell you that she isn’t worthy of such acknowledgment. But the woman I am today was given shape by her.
Portrait by mandy and me studio, main upper photos by Tanya Sharkey Photography
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What is your biggest fear? My biggest fear is that individuals won’t realize their full potential and will therefore resign to a life half-lived. Life is meant to be lived fully and with enthusiasm (insert “Jazz Hands”)! What is your motto or theme song? Speak your truth! What place inspires you and why? My garden inspires me—it represents all the seeds I’ve sown and plants I’ve nurtured. It offers abundant reinforcement for my labors and my work there is never done.
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Photos by Lindsay Wynne
Q&A Cornelius
What tip would you give women who are starting a business? Don’t be afraid to make your dream a reality. When you truly love something, it will naturally flourish. What is your favorite part of owning a business? That I’m not part of a franchise. I have the freedom to evolve Moms Evolution into what I want it to be. Moms Evo is my heart and soul! Who is your role model or mentor? Cliche or not, Jillian Michaels. She’s the first person who I’ve ever been able to relate to in regards to similar training styles.
Moms Evolution 19725 Oak St, Cornelius, 704.728.7810 momsevolution.com
Challenging. Rewarding. Motivating. Moms Evolution is where a mom will feel driven, inspired, motivated and challenged. Moms Evo’s fitness class combines heart-pumping cardio that includes kickboxing, Zumba, dance and boot camp intermixed. Resistance training to tighten and tone each muscle group and core exercises to sculpt your abdominal muscles. You will feel supported, encouraged and uplifted, not only by your instructor but from the moms around you. 392
Missy Isom
What motivates you on a daily basis? The love I have for Evo! Moms Evo is not the typical fitness group. We are different. We relate to one another as we all reach for the same goal. What is your motto or theme song? “No Challenge... No Change!” Moms Evo definitely lives up to that. What place inspires you and why? Kadi Fit! When I walk through the studio doors, I instantly feel the energy and excitement.
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I crave serotonin. That “happy hormone” that flows through your body during exercise. That feeling of accomplishment after you’ve had a strenuous yet successful workout. Missy Isom of Moms Evolution
Photo by Lindsay Wynne
Photos by Patrick Onofre Photography
Kristine E. Louis
Q&A What are your most popular products or services? Boot Camp and our Body After Baby Yes Exercise and Fitness Journal (bodyafterbabyyes.com). People may be surprised to know... I don’t work out seven days a week. Who is your role model or mentor? I am inspired by Angela Bassett for her awesome physique and commitment to health. She makes the fifties look great! What business mistake have you made that you will not repeat? Trying to accommodate everyone. There are riches in niches.
My Body My Way
How do you spend your free time? I am a geek at heart and love spending time working on our websites and being with my husband, Dimitri, and sons, Matthew and Elijah.
1525 Pointer Ridge Pl, Ste 200, Bowie, 301.249.1814 mybodymyway.com, Twitter: @kristinelouis
Fresh. Innovative. Inviting. The foremost goal at My Body My Way is to have you looking and feeling your very best. Set in a private, spa-like environment, they offer a variety of services from personal training and boot camps to yoga and fitness coaching by phone. Whether utilizing in-studio or long-distance services, My Body My Way is a great solution to losing weight and staying fit.
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Q&A What are your most popular products or services? Arthur Court serving dishes, Lampe Berger home fragrances, Waxing Poetic jewelry, Swan Creek soy candles, Murielle wines, Nora Fleming, Patience Brewster and a unique selection of well-priced jewelry and fashion accessories.
Photos by Christine DeLessio Photography
What is your favorite part about owning a business? I like knowing that the buck stops here— and I’ll work it until I get it right. I receive personal satisfaction when customers remark that my shop is their favorite. Who is your role model or mentor? My father—he always did the right thing. He was always looking forward, never backward. He dared to dream. He was creative. And he always saw the potential, never the faults.
My Favorite Things 330 Main St, Dunedin, 727.738.1277 myfavoritethingsfl.com
Eclectic. Evolving. Fabulous. My Favorite Things features gifts, wines and all sorts of fancies. A collection of unique items keeps loyal customers stopping in regularly. The inventory changes frequently and offers gift solutions for the most discriminating tastes. An inviting vibe and friendly shopkeeper, along with home decor, items for entertaining, educational toys, cards, fashion accessories, jewelry, candles and the unexpected, make this shop memorable.
Dunedin
René Johnson
Nail Taxi 703.345.1000 nailtaxi.com, Twitter: @nailtaxi
Polished. Chic. Classic. Nail Taxi is a premier mobile nail boutique. They send fabulous professional nail technicians out for weddings, corporate events, hospital visits, team building, or whatever you need. Visit Nail Taxi today, and get polished!
Q&A What are your most popular products or services? Classic warm lotion pedicures, hands down!
Who is your role model or mentor? My mother is polished, chic, and classic, as well as smart, wise, loving, and fun. Where is your favorite place to go with your girlfriends? We like to shop, eat, and people-watch, so Georgetown, National Harbor, and Old Town are favorites.
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Photos by Patrick Onofre Photography, except top left and middle photos (opposite page) by Shani Barel Photography
What or who inspired you to start your business? A pregnant girlfriend—she needed a pedi before she delivered.
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The Nest Egg 11940 Grand Commons Ave, Fairfax, 703.988.0944 shopthenestegg.com, Twitter: @thenestegg
Unique. Inspiring. Welcoming. The Nest Egg is one of the area’s top local destinations for unique home furnishings, decorative accents, and gifts. The store feathers its nest with inspired pieces ranging from custom-designed, domestic, and imported case goods to upholstered furniture, art, florals, rugs, lighting, and decorative accessories. Gift options include tabletop pieces, candles, soaps, and a very popular selection of baby items.
Q&A People may be surprised to know... You can have beautiful custom furniture that is made in the US and delivered in 4–12 weeks. What or who inspired you to start your business? Years ago I discovered a store in the Outer Banks called Urban Cottage. I loved it and longed for more unique local stores in our area. What is your indulgence? Soy lattes, good wine, and shopping!
Photos by Patrick Onofre Photography
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Where is your favorite place to go with your girlfriends? We like to get together in New York City or at the beach, but we are just as happy meeting locally for dinner or drinks when we can.
Ann O’Shields
What do you CRAVE? In business? In life? The ability to be present, having things run smoothly, and finding the time to enjoy life! 403
Nicole Geller Photography 4220 W Bay to Bay Blvd, Tampa, 813.837.4686 nicolegellerphotography.com, nicolegellerphotography@gmail.com
Creative. Upbeat. Cute. Located in South Tampa, Nicole Geller Photography offers fun and creative portraits of everyone in the family! Nicole specializes in studio portraiture but also provides on-location services. Nicole is the original children-withtheir-pets photographer in Tampa. Her studio is conveniently equipped with four inside areas to pose in as well as an outdoor garden and courtyard.
Q&A
Virginia Park
What are your most popular products or services? The Milestone Club card gives clients four sessions during the baby’s first year. I also offer mini pet sessions (discounted 15-minute pet sessions).
What is your favorite part about owning a business? The flexibility of my schedule and the ability to control all aspects of my business.
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Photos by Nicole Geller Photography
What tip would you give women who are starting a business? My greatest tip is to ask as many women as possible what their greatest challenges are in owning their businesses. Their insights are so helpful!
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What are your most popular products or services? Custom bridal jewelry is currently one of my most popular services. I hope that the new line of “Build Your Own” jewelry will be the next!
Photos by Alyson Willis Photography
Q&A
What tip would you give women who are starting a business? Don’t give up or get discouraged, do whatever necessary to stay motivated. Who is your role model or mentor? My role model is my grandmother Odessa. She was a determined, strong woman. She lived to be 94, and she still inspires me!
Andrea Whisnant Ferrari
What place inspires you and why? NYC—I love the fact that you can find anything you could ever want in one city. Paris—the French are the epitome of fashion and style.
Odessa Couture 704.500.3664, odessacouture.com, Twitter: @odessacouture
Bold. Vibrant. Distinctive. Odessa Couture features handcrafted, custom and build-your-own jewelry for the discriminating fashionista who likes it distinctively chic. Started as a hobby and love of all things sparkly in life, Odessa Couture has grown with a new website, Facebook page and a Twitter following all while developing statement jewelry for those who like it bold. 406
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My favorite part of owning a business is realizing I’m building something not only for myself but for my future family... and, of course, making my own rules! Andrea Whisnant Ferrari of Odessa Couture
Photo by Alyson Willis Photography
On A String Bead Shop 416 Providence Rd, Charlotte, 704.334.1110 on-a-string.com, Twitter: @onastringbeads
Q&A What makes your business unique? Our product selection, customer service, the value and satisfaction our customers feel when they shop here, the undeniable buzz of creativity when you walk in the door. In your business, what can you simply not live without? A positive attitude, the ability to not “sweat the small stuff,” online marketing, social networking, wordof-mouth advertising, fashion-forward thinking, a warm appreciation of my customers and comfortable shoes.
Photos by BeMe Photography
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What advice would you give women who are starting a business? Start small. Learn from your customers. Embrace your mistakes. Treat people well.
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Meyers Park
Eclectic. Inspiring. Unique. On A String Bead Shop offers Charlotte’s premier selection of beads, jewelry-making materials, and custom and premade jewelry. On A String has built an impressive, loyal clientele all over the Southeast, being known for their impeccable selection of hard-tofind baubles, pinch-yourself customer service and friendly knowledge to boot. Jewelrydesigning fashionistas and novices alike find inspiration in this one-of-a-kind shop.
Do what you love. If you love something, you’ll probably be the best at it. If you’re the best at it, you’ll never have trouble making a living doing it. Christine White of On A String Bead Shop
Photo by BeMe Photography
Photos by Tanya Sharkey Photography
Valrico
Q&A What are your most popular products or services? Michael Aram, Jonathan Adler, Hudson Beach Glass, Chilewich and Alessi designs are among our most popular items. Our customers appreciate the free gift wrapping and personal shopping experiences provided. What is your favorite part about owning a business? Making people happy. Hearing how much someone loves an item they purchased or how the gift given was a hit gives me great pleasure and reminds me why I do this.
Orange Home
Debbie Ploor
What place inspires you and why? The Metropolitan Museum of Art. There are thousands of beautiful small works of art on display waiting to be discovered. I am inspired to recreate that experience at Orange Home.
1046 Bloomingdale Ave, Valrico, 813.681.8686 orange-homedecor.com
Fresh. Amusing. Beautiful. Orange Home is a wonderfully chic shop filled with fresh, fabulous and unusual finds from around the world that will make your home happier and gift giving easier. Whether shopping for yourself, friends or family, you’ll find Orange Home a joyous experience, filled with an inspired mix of artistic, unique, affordable home accessories and gifts ranging from whimsical to heirloom-quality.
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What are your most popular products or services? Our best-selling artists are Anthony Armstrong, John Holyfield, William Tolliver, Paul Goodnight, Charly Palmer, and Calvin Coleman.
Photos by Patrick Onofre Photography
Q&A What or who inspired you to start your business? My passion for art and the desire to leave a legacy for my children. Who is your role model or mentor? My parents are my role models. My mother’s strength and commitment to family and my father, who, in his 80s, still runs his own business.
Jackie Thompson
What do you CRAVE? In business? In life? In business, I crave being the first name people think of when they think of quality African American art. In life, I crave the freedom and independence to create beauty, joy, and wealth.
Overdue Recognition Art Gallery 6828 B Racetrack Road, Bowie, 301.262.3553 overduerecognition.com
Fine. Impressive. Cultured. Overdue Recognition Art Gallery proudly represents over 75 renowned and emerging African American artists. Specializing in everything from originals to fine art reproductions, including serigraphs, giclĂŠes, and limited and open edition lithographs, they are committed to art as an essential part of life and therefore exhibit, collect, preserve, and encourage art!
Palm Wellness 1310 S Howard Ave, Tampa, 813.251.8288 palmwellness.com, Twitter: @PalmWellness
Healthy. Mindful. Empowering. Palm Wellness offers a variety of approaches to achieve and maintain optimal health. The Palm Wellness experience encompasses healing through acupuncture and Chinese medicine; fitness through Pilates, yoga and barre classes; and aesthetic medicine including cosmetic acupuncture and homeopathic Biolifting for the face and neck. Their mission is to assist people in living healthier, more balanced lives and to be a source of tranquility and well-being for their clients. Natalie Maddox
Q&A Historic Hyde Park N
What are your most popular products or services? A 30-min power Pilates reformer session followed by a balancing acupuncture treatment focusing on weight management. What motivates you on a daily basis? I feel privileged that people put their trust in me to assist them in their journey to becoming healthy. This motivates me daily to be the best practitioner possible!
Photos by Sandi Santos Photography
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How do you relax? When we are not working, my yellow lab Ceilidh and I will go to the park and simply chill out. Usually I’m reading and she is sleeping!
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Pane Rustica 3225 S MacDill Ave, Tampa, 813.902.8828 panerusticabakery.com
Karyn Kruszewski
Palma Ceia
Delectable. Innovative. Metropolitan. A local favorite, Pane Rustica is a Zagat-rated restaurant and artisan bakery featuring handcrafted baked goods, savory lunch items and enticing dinners. Lunchtime customers can choose from hearth-baked pizza, sandwiches and salads in a casual atmosphere. In the evening, the menu and service style elevate to fine dining, serving unique wood-fired entrees, appetizers and small plates.
Q&A What are your most popular products or services? We have a diverse menu to satisfy almost any craving. Try our addictive espresso cookies, coveted turkey and onion jam sandwich and the mouthwatering filet, just to name a few.
What motivates you on a daily basis? Satisfied customers, motivated and happy employees, seeing friends and family enjoy my restaurant.
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Photos by Pezz Photo
What is your favorite part about owning a business? I have the freedom to make my own decisions, but I am also able to make an impact on people’s lives and can enjoy a positive role in the community.
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What are your most popular products or services? Our most popular products are our customdesigned, hand-assembled invitations that feature such creative embellishments as natural starfish, hand-dyed silk ribbon and even a fruit roll-up or two.
Photos by Pezz Photo, except lower left and right
Q&A
What is your favorite part about owning a business? Owning a business stirs something in my soul that I can only describe as pure joy. I get to spend every day fueling that joy and sharing it with others.
Andrea McMahon
What motivates you on a daily basis? The joy that comes with hearing “you nailed it� when a client sees her invitation design for the first time, and knowing that I successfully understood and reflected her personality.
Paper Presence 727.366.3882 paper-presence.com, Twitter: @PaperPresence
Personal. Creative. Original. Paper Presence specializes in custom, unique invitations and announcements tailored to the specific styles, inspirations and budgets of their clients. By using the finest materials, timeless printing methods and soaring imaginations, designs are created to be the ultimate first impression of the event to come.
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Payne Atlanta, Georgia
What are your most popular products or services? My soft ethereal paintings of angels and crosses as well as big, bold abstracts in saturated and strong colors.
Honest. Vibrant. Ethereal. Voted Atlanta’s Best Artist 2011 by Atlanta Magazine. Melissa Payne Baker has perfected various color, medium and texture techniques to create her individual style, shown in her artwork. She is known for her striking color palettes and the thick texture she creates with a palette knife. Melissa is represented at Huff Harrington Fine Art Gallery in Atlanta.
Who is your role model or mentor? My family and friends give me the creative energy and the love and support to do my work. What is your biggest fear? I have a fear that I will lose the ability to re-create myself and my work. It is a constant job to practice my own technique.
Melissa Payne Baker
What motivates you? All of the things that I have accomplished and know that are still to come. What is your motto or theme song? “Life is a great big canvas: throw all the paint you can at it.” —Danny Kaye
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Photos by Marlene Hawthrone Thomas
Specialties: Paintings 404.277.3636, melissapaynebaker.com
How do you relax? I paint to relax! A glass of chardonnay, my favorite chair and a great interiors magazine never hurts. What place inspires you and why? The outdoors inspire me, there is so much movement, texture and color. What do you CRAVE? More! To be the best person I can be and soak up every opportunity in life.
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Photos by Kismis Ink Photography
Q&A What are your most popular products or services? Strategic planning, alignment and execution initiatives, business modeling and planning analysis, diagnosis and strategic closure of gaps to organizational performance and profits, executive and leadership coaching, business start-up coaching and our Principles of Success coaching program. What is your favorite part about owning a business? I have full control over my success and destiny. I am able to create and leverage opportunities I otherwise may have missed, all while supporting others who pursue a similar vision.
The Peak Performance Group, Inc. 813.832.2949 theppginc.com, Twitter: @sheritaber
Collaborative. Strategic. Powerful. The Peak Performance Group, Inc., is an award-winning global management consultancy and executive development firm. With nearly three decades of unparalleled success in taking businesses and leaders in the right direction, the firm delivers unprecedented results, solving the toughest problems. The Peak Performance Group is a minority-certified, fully woman-owned business holding memberships in the most exclusive organizations and certifications in best practices. 426
Sheri Taber
What tip would you give women who are starting a business? Embrace your personal power to achieve sustainable, outrageous success. Pursue your purpose and passion with excellence. Believe your dream and passion are worthwhile; don’t be afraid to invest in yourself. What motivates you on a daily basis? My purpose and passion are to support others in achieving their maximum potential. Doing the same for myself is critical to the success of my legacy. Every day counts.
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THE pearl 8171 Maple Lawn Blvd, Ste 100, Fulton, 301.776.6948 thepearlspa.com
Luxurious. Special. Extraordinary. Located in the prestigious business district of Maple Lawn, Maryland, this 11,000 square-foot spa features 13 treatment rooms (including two opulent private suites), an exclusive VIP room with a waterfall shower, and the signature Blue Grotto, guaranteed to leave you pleading for more. THE pearl makes extraordinary things happen every day!
Q&A What are your most popular products or services? Icelandic Fusion massage, freshwater pearl facial, and pearltini manicure. What business mistake have you made that you will not repeat? Attempting partnerships with people who just did not “get� what we were trying to do. We only do business with partners who share the same values.
Photos by Troy of Ex Voto Studio
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What do you CRAVE? In business? In life? In business, taking care of my special team of pearls. I want them to always believe that with a little hard work and a big dream, anything is possible! In life, to know that I gave 101 percent every day. I am blessed to be on this earth.
Kassi Buscher
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Penelope T 1413 S Howard Ave, Ste 104, Tampa, 813.254.5740 2400 S 3rd St, Ste 102, Jacksonville Beach, 904.246.7009 penelopetboutique.com Jacksonville Beach
Inventive. Fashion-forward. Welcoming. Penelope T is a fresh, modern women’s boutique with a carefully edited selection of clothing and accessories. A haven for up-and-coming talent along with established names, this unpretentious hangout nurtures self-expression. Clientele enjoy cultivating their personal style from a tight-knit selection of pieces they know won’t be seen on every girl about town. Loyal customers consistently return, enticed by the ever-changing mix of inspiring merchandise. Nickie Riley and Manne White
Q&A Historic Hyde Park N
What is your favorite part about owning a business? The creative freedom and being able to mold this business exactly how we want. We also love the customers who inspire us every day with their creativity and constant support. What place inspires you and why? We are inspired by the eclectic mix of people on the streets of Manhattan where personal style is overflowing and self-consciousness is scarce. Best people-watching place ever! Photos by Sandi Santos Photography
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What do you CRAVE? To assist and inspire other women to achieve their goals. Clothing and accessories that are like little works of art. Open-mindedness for all!
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Pezz Photo 813.598.2118 pezzphoto.com, Twitter: @pezzphoto
Artistic. Light-hearted. Beautiful. Through engaging images, Amy Pezzicara anticipates and captures moments that are sure to make you smile! Based in South Tampa, Pezz Photo is a leading photography company whose images stand the test of time. All you have to do is have fun and relax when Amy is around. Whether she’s giggling with your child or seamlessly blending with your guests at a wedding, Amy effortlessly captures the beauty in every moment.
Amy Pezzicara
Q&A What are your most popular products or services? Weddings for brides who really appreciate photography. Lifestyle portraits of kids being kids. What tip would you give women who are starting a business? Figure out your weaknesses and find people who excel in those areas and ask them to help you. Then use the time they save you to go to the gym!
Photos by Pezz Photo, except portrait by Ryan Joseph
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What is your favorite part about owning a business? The sky’s the limit. The only boundaries seem to be the limited number of hours in a day! What is your motto or theme song? Whatever you do, do it well. 433
Photos by Pezz Photo
Q&A
What tip would you give women who are starting a business? Build your determination. When you are determined to achieve something, you will do whatever it takes to reach your goals. You will not take “no” for an answer.
Pia Esthetics Day Spa
What is your motto or theme song? “Practice makes perfect.” St. Petersburg
Pia Trujillo
Westchase
What motivates you on a daily basis? New ideas to grow my business and serve our clients better, and all the good reviews that we constantly get. Every day is a new adventure.
3210 W Bay to Bay Blvd, Tampa, 813.831.2418 10116 Montague St, Tampa, 813.854.6424 407 W Fairbanks Ave, Winter Park, 407.767.7100 bypia.com
Pia Esthetics Waxing Studio
Palma Ceia
What are your most popular products or services? Full-body waxing, Brazilians and bikini waxes, eyebrow shaping, skin care services, natural nail manicures and full-body massages.
215 1st St NE, St. Petersburg, 727.346.6740 bypia.com
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Winter Park
Caring. Detailed. Cozy. Pia Esthetics provides expert waxing and skin, body and nail care services. By maintaining superior standards and customer satisfaction, Pia Esthetics has grown to four locations in Tampa, Winter Park and St. Petersburg. All their estheticians are trained by Pia Trujillo to assure consistency in procedures. High quality in every detail marks the strong difference between them and other spas. 435
Pinstripe Marketing 695 Central Ave, Ste 200, St. Petersburg, 727.214.1555 pinstripemarketing.com, Twitter: @PinstripeMktg
Ginger Reichl
Creative. Loyal. Attentive. Pinstripe Marketing is a full-service communications agency that specializes in promoting service organizations including law, finance, health care, engineering, architecture, technology, nonprofits and more. Their award-winning professionals pride themselves on creating tailored marketing initiatives that truly generate business. Based in the heart of downtown St. Petersburg’s revitalized art district, Pinstripe serves clients throughout the region and beyond.
Q&A What tip would you give women who are starting a business? Remain a student and take advantage of the numerous conferences, entrepreneur organizations, trade associations, the Small Business Development Center at USF, SCORE, coaches, libraries, and other resources available to us.
St. Petersburg
What is your biggest fear? Entrepreneurs don’t have time for fear.
What is your motto or theme song? My motto is the Chinese proverb, “Those who say it cannot be done should not interrupt the person doing it.” 436
Photos by Roohi Photography, except portrait by Pat Foley
What motivates you on a daily basis? I love that every day presents a different challenge. I’m often asked what a typical day is like, and I can honestly respond that there is no such thing.
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Portrait by Kate Whitmore Photography
What are your most popular products or services? Readers enjoy four exclusive guides that showcase the “best of the best” from hostess gifts to paper finds. They receive daily posts on parties, weddings, design and entertaining inspiration. What tip would you give women who are starting a business? Never give up. Connect with others who share your passion and be creative about how you can be unique and different.
Courtney Dial
Pizzazzerie
What do you like best about owning a business? Connecting with creative women who share in my passion for entertaining and parties! Owning my own business has opened the doors to so many professional and personal friendships.
Nashville, Tennessee Festive. Stylish. Crafty. Pizzazzerie.com is a go-to online source for parties and all things entertaining from tips and trends to free printables and recipe ideas. Founder Courtney Dial is a well-known stylist in the field of party and decor design. She works with companies like Sierra Mist, Tostitos, Godiva, MarthaStewart.com, HGTV, and more to share entertaining tips with readers and consumers. Growing up in the South, she attended Vanderbilt University, earning both bachelor’s and master’s degrees. She is the author of Push-Up Pops (2012), Candy Making For Kids (2012) and Frostings (2013). 438
Specialties: Party Design 615.202.9474, pizzazzerie.com facebook.com/Pizzazzerie, Twitter: @pizzazzerie
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The Point of It All 5232 44th St NW, Washington, 202.966.9898 tpoia.com
Friendship Heights
Vibrant. Colorful. Creative. The Point of it All is a premier needlepoint shop in Washington. They specialize in exciting hand-painted canvases, a diverse array of fibers, and expert finishing, all in a creative, enthusiastic environment.
Q&A What are your most popular products or services? Our hand-painted needlepoint canvases and finishing services, from pillows and ornaments to shoes and purses. We also have ghost stitchers who will stitch any project for you.
Who is your role model or mentor? My grandmother owned a thriving antique shop for years. She loved owning her own business. I wanted to have that same experience of really enjoying my livelihood... and I do!
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Photos by Meredith Rizzo Photography
People may be surprised to know... Needlepoint is much more than old-fashioned pillows. I stitch purses, shoes, bracelets, and hip Christmas stockings. The world of needlepoint has really opened up.
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The Posh Spot Vinings, Atlanta
What are your most popular products or services? Chipless Manicure, our guaranteed two-week manicure. Ice Cream Facial, with our strawberry peel and chocolate hydrating masque. Our Decadence Hand & Foot Ritual is a client favorite, featuring a luxurious whipped shea masque. Heavenly!
Dawn Nuriddin
Intimate. Luxurious. Charming. The Posh Spot is a boutique spa nestled in historic Vinings. The Posh Spot features luxury spa services to satisfy all your body, skin, nail and beauty needs. The Posh Spot evolved from the idea that life’s little beauty necessities can also be luxurious experiences. With its classic approach to customer service, the Posh Spot caters to its guests’ every whim.
What do you like best about owning a business? As a wife, mother of three boys and entrepreneur, days get hectic. Owning Posh Spot affords me the flexibility to harmonize it all and be present where I’m needed the most on any given day.
Right photo and lower left photo by Marlene Hawthrone Thomas, portrait by Christopher Hornaday Photography
What do you CRAVE? Red velvet cupcakes.
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Specialties: Massage, Facials, Waxing, Manicures, Pedicures 3621 Vinings Slope SE, Ste 1115, Atlanta, 770.435.9100 theposhspot.com, facebook.com/theposhspot, Twitter: @theposhspotatl
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“Despite the long hours and hard work, let your passion and purpose propel you.� Dawn Nuriddin of The Posh Spot
Photo by Marlene Hawthrone Thomas
Photos by Deoca Pac Designs
Joy Gendusa
Q&A What are your most popular products or services? We’re known as the postcard marketing experts because we create proven, effective direct mail postcard campaigns. We also offer web design and development, email marketing and free marketing advice. What is your favorite part about owning a business? The success of my clients is a great reward. I get a lot of personal satisfaction out of knowing I’m helping a business not only survive, but grow! What motivates you on a daily basis? My kids; knowing I have to set a good example. My staff; they rely on me to make the best decisions for the business.
PostcardMania 800.628.1804 postcardmania.com, Twitter: @postcardmania
Caring. Driven. Fun. PostcardMania is one of the nation’s most effective marketing companies specializing in lead generation for small– to large-sized businesses. They have been featured on the Inc. 500 and 5,000 lists and offer complete marketing campaigns with graphic design, printing, mailing lists, website development and email marketing—all while educating clients with free marketing consultations. They have more than 45,000 customers in more than 350 industries. 446
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Bayshore Beautiful
What are your most popular products or services? “English Garden”-style flower arrangements and large orchid plants in charming cachepots dressed up with curly willow branches and organic mosses.
Photos by Deoca Pac Designs
Q&A
What tip would you give women who are starting a business? Don’t research your ideas to death and always go with your gut instinct. Who is your role model or mentor? Me. I set a goal and then go, go, go. How do you relax? Sitting in my sand chair with my feet in the Gulf of Mexico reading until the sun sets.
Sharon Smith
What do you CRAVE? More time to finish all that I wish to accomplish daily.
The Potting Shed 4127 S Macdill Ave, Tampa, 813.831.1969 pottingshed1975@aol.com
Fragrant. Organic. Whimsical. The Potting Shed, opened in 1975, is a European-style bucket shop with a huge assortment of fresh cut flowers. Owner Sharon Smith and her creative staff are known for their unique floral designs for beautiful weddings and whimsical parties. The shop is wall-to-wall gifts, unique plants, early attic furniture and garden accessories displayed in charming vignettes.
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Photos by Deoca Pac Designs, except portrait by Tanya Sharkey Photography
Joyce DiDonato
Q&A What motivates you on a daily basis? I’m motivated knowing that I’m providing a product that is healthy and preservativefree. I’ve always loved to bake and really enjoy making treats now. What is your motto or theme song? “Dogs are not our whole life, but they make our lives whole.” —Roger Caras What place inspires you and why? The Humane Society and Suncoast Animal League for the good work they do with abandoned, abused, neglected and homeless animals. I occasionally donate treats to both.
Pupcakes, etc
What do you CRAVE? I crave recognition within my industry, as there is a lot of love baked in every treat. I would love to be the “Famous Amos” of dog cookies!
727.474.6903 pupcakesetc.com
Tasty. Healthy. Homemade. Pupcakes, etc are homemade dog treats and cakes that are made with all natural ingredients found in healthy kitchens. Many items use brown rice flour, which contains no wheat or gluten. Owner Joyce DiDonato has been baking for humans for more than 30 years, so the transition to dog yummies was easy. Pupcakes, etc can now be found online for your ordering convenience.
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Photos by Gunnar Larson
Amy Boyce
Q&A What or who inspired you to start your business? My wonderful colleague, Karyn Seymour, has encouraged me from the first suggestion of Pureskin. Her savvy and discipline make entrepreneurship look easy, and she unfailingly finds humor when it is hardest to see! People may be surprised to know... Secretly, I wanted to sing country music. What business mistake have you made that you will not repeat? The public image of my business did not initially reflect the warmth and unique feel of Pureskin. Where is your favorite place to go with your girlfriends? The Running R Ranch in Bandera, Texas. What could be better than getting away on horses in the Texas Hill Country?
Pureskin Chevy Chase
4609 Willow Lane, Chevy Chase, 301.907.6662 pureskinbethesda.com
Rejuvenating. Pure. Innovative. Pureskin is a unique micro spa in Chevy Chase, Maryland, where innovative rejuvenation treatments combine state-of-the-art technology with luxury beauty products. Non-invasive, holistic, and pampering, each offering focuses on achieving your most radiant skin. The healthy beauty of the face and body is the beauty of Pureskin.
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Queen Bee Designs 703.329.6768 queenbeedesigns.com, Twitter: @queenbeebuzz
Stunning. Bold. Affordable. Founded eight years ago by Allison Priebe Brooks, Queen Bee Designs is one of the premier jewelry design firms in Washington DC. Their pieces are bold, beautiful, and very affordable. When you wear a piece of their jewelry, you are sure to create quite the buzz! Celebs, politicos, socialites, and fashion-savvy women everywhere love Queen Bee!
Q&A What are your most popular products or services? People love our statement necklaces. Queen Bee is also known for our gorgeous and well-priced earrings, rings, and bracelets. How do you spend your free time? With my family—my daughter, McClain, and husband, Michael—they are the lights of my life. I also write a society and lifestyle column called BUZZWORTHY for LocalKicks.com which I really enjoy.
Photos by Kendra Lewis
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What do you CRAVE? In business? In life? I love to see effort and people who have an exuberance for life. I am drawn to people who are passionate about life and what they do; not just for a living but how they live their lives. I always say, “Go big, go bold, or go home”—that’s Queen Bee! Allison Priebe Brooks 455
Queen’s Sweets 704.241.0939, queensweets.net, Twitter: @QueensSweets
Divine. Tasty. Warm. Queen’s Sweets has quickly risen from owner Mekeda Dempsey’s childhood dream into divinely decadent dessert business. Mekeda realized there was a need in the Charlotte community for top-quality desserts and she set out to deliver that with Queen’s Sweets. Queen’s Sweets offers traditional fare such as cupcakes, specialty cakes and cookies as well as the latest in dessert trends—cake pops. Let Queen’s Sweets serve as the destination for all of your family and business dessert needs.
Q&A What are your most popular products or services? Red velvet cupcakes are most popular, however, cake pops are becoming extremely popular too.
What is your favorite part of owning a business? Having the freedom and flexibility to set my own rules in making sure I have happy customers and doing something I love. What is your motto or theme song? Be good, get good or get gone. Mekeda Dempsey 456
Photos by BeMe Photography
What tip would you give women who are starting a business? Research the field and trends in your field, identify effective marketing, be money-wise and then work to develop a network for support and ideas.
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I crave being a successful businesswoman while working in the community and becoming a role model for other women and young girls who have a dream. Mekeda Dempsey of Queen’s Sweets
Photo by BeMe Photography
Q&A What are your most popular products or services? Classes that challenge the body, still the mind, and free the spirit. People may be surprised to know... The beautiful studio space looked exactly like that when I found it. I’m so grateful to the wonderful owner of the building. Who is your role model or mentor? Judith Lasater, the authority on restorative yoga. She’s so real and lives her yoga in the most down-to-earth way.
Main photo (this page) by Sherry L. Brukbacher, bottom left and right photos (opposite) page by Katie Jett, portrait and bottom middle photo (opposite page) by Sian Miranda Singh ÓFaoláin
Rita Maximilian and Nicole Foley
What is your indulgence? A ritual we call “R&R” on Fridays: a restorative class at the studio followed by yummy pizza at Red Rocks.
quiet mind yoga 3423 14th St, NW, Washington, 202.299.0111 quietminddc.com, Twitter: @quiet_mind_yoga
Inviting. Invigorating. Inspiring. Quiet Mind Yoga is Columbia Heights’ first yoga studio, offering a thoughtful reprieve from one’s daily routine by providing mindful yoga instruction in an inviting and comfortable environment. Classes focus on proper posture alignment, strengthening and fluid movement found in Iyengar, Ashtanga, and Vinyasa. The earth-friendly studio places great emphasis on the need to relax and restore, leaving students invigorated and radiating peace. 460
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Photos by Nikole Charles
Q&A What are your most popular products or services? Staging, color consultations, and furniture shopping. People may be surprised to know... While in business school, I became a founding member of a national organization of socially responsible business students and alumni, known today as Net Impact. What business mistake have you made that you will not repeat? Expecting other people to build my business for me. I was basically throwing my money away!
ra reDoes rooms
Roslyn Ashford
What or who inspired you to start your business? My creative family! My grandmother was a quilter and farmer, my aunt Gloria was a master seamstress, my parents ran a business during my childhood, and my brother is a visual artist and shoe designer.
240.423.1732 rarooms.com, Twitter: @radecor
Creative. Clever. Convenient. Ra reDoes rooms is a creative interior decorating and home-staging company, helping realtors sell homes faster and homeowners “break out of their beige haze.� They help local homeowners solve home comfort challenges, specializing in custom blinds and shades for their windows.
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Photos by Alyssa R. Kibiloski Photography
Wesley Heights
Q&A What is your favorite part of owning a business? Collaborating with others to build businesses, brands, develop ideas and bring positive change to the world. Who is your role model or mentor? AIGA, a design organization that I’m a part of, along with my peers in the design industry and many sustainable design leaders across the globe. What motivates you on a daily basis? Each new day is filled with fresh opportunity to make a difference in the world and someone’s life. Problem solving through design, which in turn inspires others.
Rachel Martin Design
Rachel Martin
What is your motto or theme song? As a designer, have a passion and a purpose. All design work is public work, so make it great!
By appointment only: 361 Viburnum Way Ct, Charlotte, 917.449.3709 rachelmartindesign.com, Twitter: @rachellmartin
Innovative. Inspiring. Honest. Rachel Martin Design is a sustainable and socially responsible collaborative design studio producing creative solutions to help businesses and nonprofits build unique brand messages with positive social and environmental impacts. The studio is committed to high-quality and sustainable design, which is evident in its attention to detail for innovative and intelligent communication materials. 464
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Have a business plan, set goals, be courageous and have fun. If it’s not fun, it’s not worth doing. Rachel Martin of Rachel Martin Design
Photo by Alyssa R. Kibiloski Photography
Red Barn Mercantile Alexandria
113 S Columbus St, Alexandria, 703.838.0355 redbarnmercantile.com, Twitter: @RedBarnMerc
Casual. Comfortable. Complete. Red Barn Mercantile opened its doors in 2007 with a single vision in mind: providing old and new to offer signature whole-room designs at great prices. They work hard to bring you the highest quality furniture and gifts, the most unique conversation starters, wall hangings and accent pieces, whether they come from off-the-beaten-track flea markets, or the latest designers.
Q&A People may be surprised to know... We are also committed to the environment and stock many eco-friendly products. What’s more reused and recycled than antiques?
What business mistake have you made that you will not repeat? If I could start over again, I would have better managed my cash flow, expenses, and buying.
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Where is your favorite place to go with your girlfriends? Dinner. For me, food is a great common denominator and a wonderful thing to share with people you care about.
Photos by Meredith Rizzo Photography
Who is your role model or mentor? My parents. They are kind, compassionate, generous, unpretentious, and full of integrity. Those are the qualities I strive to build in my business and my life.
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What are your most popular products or services? New York shopping trips, weddings, sightseeing, wine-country tours, airport transportation, minibus shuttles, bar crawls, and scavenger hunts.
Photos by Gunnar Larson
Q&A People may be surprised to know... Reston Limousine is a major supporter of area charities. How do you spend your free time? Traveling, photography, tennis, winetasting events, and anything that involves my four children and my husband. What is your indulgence? A massage once a week.
Kristina Bouweiri
What do you CRAVE? In business? In life? In business, I crave consistency and predictability. In life, I crave balance.
Reston Limousine and Travel Service 45685 Elmwood Court, Dulles, 703.478.0500 restonlimo.com, Twitter: @restonlimo
Quality. Diversified. Service-oriented. Founded in 1990, Reston Limousine is the largest provider of shuttle and luxury transportation in the Washington DC area. Reston Limousine transports government employees, university students, and staff; serves the hospitality and tourism industry; and assists private citizens with weddings, wine-country tours, excursions, and business transportation.
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Rover Done Over Mobile Pet Grooming Convenient. Stress-free. Caring. Rover Done Over - Mobile Pet Grooming is Tampa Bay’s elite mobile paw spa! They provide the best possible grooming services right at your doorstep! You Bark... They Park! They have a fully contained pet grooming shop on wheels. The Rovermobile contains all of the latest state-of-the-art equipment available. No time to go to the groomers, no problem. Let them come to you!
Q&A What are your most popular products or services? We provide all services found in a traditional grooming shop. Anything from bath, ear and nail packages all the way up to the Rover Done Over full grooming service. What is your favorite part about owning a small business? What I enjoy most about owning a small business is the joy I feel at each small success. Our growth as a business is very rewarding.
Photos by mandy and me studio
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Who is your role model or mentor? My mentor in this business is the company that manufactured my truck, Wag’n Tails. They provide me with good insight as they have been there and done it before. Gretchen McManus 473
South Tampa
813.310.5600 roverdoneover.net
Ryan’s Agency for Models 301.356.7689 ryansagencyformodels.com, Twitter: @ryansagency
Fashionable. Elegant. Professional. Ryan’s Agency for Models is a full-service modeling agency promoting models in the areas of high fashion, runway, print, editorial, and commercial work, with a goal of providing guidance, support, and honesty in order to attain success in the modeling industry. Ryan’s Agency for Models upholds its mission by exposing models nationally and internationally.
Q&A What or who inspired you to start your business? Aside from my love of fashion modeling, my son has been a major inspiration for my decision to start my own business. Who is your role model or mentor? My mentor was my late brother, Kenny, who succumbed to a tragic death. I think his determination and endurance lives on through me.
Photos by Larry Wade Photography
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Where is your favorite place to go with your girlfriends? I love to get mani-pedis with my girlfriends. Due to our busy schedules, this allows us quiet time together.
Leslie Rogers
What do you CRAVE? In business? In life? I crave success in business. In life, I crave the ability to be a positive influence within the fashion industry. 475
What motivates you on a daily basis? Getting to watch someone achieve their fitness goals is so rewarding. The energy that our clients bring to the studio every day is so contagious and inspiring!
Photos by Roohi Photography
Q&A What is your motto or theme song? Walt Disney said it best: “All dreams come true if you have the courage to pursue them.”
Jessica Fant
Westchase
Who is your role model or mentor? Fellow fitness trainer and RealRyder Revolution studio owner, Traci Raitt from Michigan. I fell in love with her classes and business concept—thus inspiring me to take on a similar challenge.
Ryde For Life 12719 Race Track Rd, Tampa, 813.475.5915 rydeforlife.com, Twitter: @Ryde4LifeStudio
Revolutionary. Motivating. Energetic. Ryde For Life studio is equipped with 31 RealRyder bikes. The RealRyder has a unique, articulating frame that allows the Ryder to lean, steer and bank, in very much the same way that a road bike does. The cycling classes, which give every Ryder a total-body workout, are drawing attention from miles and miles away to this studio set in the community of Westchase.
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Photos by Lydia Cutter
Q&A What or who inspired you to start your business? My father is a psychiatrist and my mother is an artist. I think this fostered my creativity, thus both of my parents inspired me to start my own business. What business mistake have you made that you will not repeat? When I first started, I made the mistake of not taking measurements for an armoire and subsequently found that it wouldn’t fit up the stairs. I can now safely say, I always take measurements. How do you spend your free time? I take my dog for walks. I like to spend time with family and friends. I also enjoy reading. What do you CRAVE? In business? In life? I crave happiness and passion for what I do, particularly helping people love their spaces.
SAGE Interiors
Gwen Seidlitz
703.437.0558 sageinteriors.com
Livable. Luxurious. Comfortable. SAGE Interiors works with exclusive clientele, providing them with an array of interior design services including paint color selection and color consultations; customization of floor and architectural plans for new homes, additions, and renovations; furniture rearranging, selection, and purchasing; and window treatments and accessorizing. Owner Gwen Seidlitz specializes in creating a livable, luxury lifestyle for her clients from clean and contemporary to traditional with a twist. 478
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Penn Quarter
SAINT-GERMAIN 439 7th St NW, Washington, 202.824.0444 saintgermainsalon.com
Modern. Innovative. Inspirational. Saint-Germain’s environment is a brilliant collision of influences—from the modern to the Baroque—that suffuse the salon with vitality and energy. They have cultivated an expertise and philosophical outlook that are imbued into every element of the salon. This sense of confidence and insight is the true essence of Saint-Germain.
Teri Ku
Q&A What or who inspired you to start your business? My husband, Franck. We both appreciate and are passionate about good design. Who is your role model or mentor? Philippe Starck, brilliant design icon. I love his vision and creativity. The design and imagination brought to life in Saint-Germain was inspired by Philippe Starck. How do you spend your free time? Quality time with my family.
Photos by Troy of Ex Voto Studio
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What is your indulgence? Interior design, traveling, and handbags. What do you CRAVE? In business? In life? In business, I would love to get into modern home design and handbag design. In life, I’d like more free time to travel around the world. 481
Sally B’s Skin Yummies Inman Park, Atlanta
What do you like best about owning a business? The freedom to tap into creativity coupled with the gift of doing something meaningful with an independent spirit.
Inspired. Honest. Progressive. Sally B’s Skin Yummies blends organic, natural and wild-crafted ingredients into luxurious, affordable personal care products that are both people- and planet-friendly. Developed by hand, all of Sally B’s products are nourishing, effective and, most importantly, nontoxic and paraben-free. Sally B’s overarching goal is to provide education and resources for well-being and to serve as an advocate for full and balanced living.
What is your biggest fear? People missing the message, underestimating the potency of both harmful and healthy products (and continuing to choose the ones with toxic ingredients).
Specialties: Organic, Natural and Wild-Crafted Personal Care Products 280 Elizabeth St, Ste B103, Atlanta 877.344.4537 sallybskinyummies.com Twitter: @skinyummies
Sally Larsen
What motivates you on a daily basis? The drive to produce and communicate effectively, balanced with the need for personal well-being: meaning regular, frequent time for family and friends, creativity, play, rest, soul nourishment and healthy living.
Photos by Lauren Nicole Studios
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“Keep your sights on the big picture. It’s so easy to get lost in the details, so remind yourself of what you can do now. Be aware of your strengths and those of others. Ask for help: we all need it.” Sally Larsen of Sally B’s Skin Yummies
Photo by Lauren Nicole Studios
Photos by Deoca Pac Designs
Q&A What are your most popular products or services? Sally Lindberg & Associates is in the people-helping business making clients’ lives less taxing. Offering individualized tax planning and small-business consulting year round, we team with our clients to provide personalized service. What tip would you give women who are starting a business? Be an observer and brainstorm with successful business owners. Choose mentors you admire, both ethically and professionally.
Sally Lindberg & Associates, Inc. sallylindberg.com
Knowledgeable. Professional. Dynamic. Sally Lindberg & Associates is a small, personal firm of licensed tax professionals and degreed accountants. They specialize in providing excellent service to clients in both tax and accounting, making clients’ lives less taxing.
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Sally Lindberg, EA
What do you like best about owning a business? I have a passion for business and envision a growing tax and accounting practice where clients are valued and appreciated. Who is your role model or mentor? My mother, Rustee Reeves, was a lifetime entrepreneur who encouraged me to dream and work toward my goals. What do you CRAVE? Building longtime relationships with our clients and realizing the joy in finding and becoming a small part of the success of others.
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What tip would you give women who are starting a business? Do what you’re good at and find a way to make it happen. Simple.
Lake Norman
What are your most popular products or services? I like to call them “lake dresses.” Beautiful fun dresses that are comfortable to wear with flip-flops or a pair of heels.
Photos by Lindsay Wynne, except lower middle photo
Q&A
What is your favorite part of owning a business? Helping clients to choose the outfit and knowing it’s the right outfit for them. What motivates you on a daily basis? Clients, of course. I enjoy sharing with them a new line and why it was chosen. To find the right fit and style is so exciting to me. Alexandra G. Lelong
Sanary Alba Boutique 20901 Catawba Ave, Cornelius, 704.892.4743 sanaryalba.com, Twitter: @Sanaryalba
Sleek. Sophisticated. Unique. This boutique in the Lake Norman area is most notable for its selection of exclusive USA-made designers and under-the-radar lines. Sanary Alba Boutique looks for the feel of the fabric first, then construction and style. This boutique has a mix of affordable pieces and splurges, definitely bringing the glam back home.
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I crave looking at fashion from the inside out. Not only where it’s made but why it’s made. To use fashion as an expression of who you are. Alexandra G. Lelong of Sanary Alba Boutique
Photo by Lindsay Wynne
sarah catherine collective 360 N Caswell Rd, Ste 100, Charlotte, 704.488.4713 sarah-catherine.com, Twitter: @scdesignstudio
Fearless. Vibrant. Deliberate. sarah catherine collective is a full-service interior design studio emphasizing a modern eclectic yet classic approach. Her studio strives to make the world a more stylish place by providing innovative, holistic design solutions and relentless attention to detail. Every client has a story, and her goal is to bring that story to life by defining the personal style within the walls of her clients’ home.
Elizabeth
Q&A What are your most popular products or services? Interior editing and renovation; kitchen and bath refinement; customization of furniture, window treatments and textiles; interior styling. What tip would you give women who are starting a business? Don’t look back! Go big or go home.
Upper left photo by Dustin Peck Photography
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What motivates you on a daily basis? The wow factor... watching a design concept come to fruition, ending with that look on my client’s face when they see the space for the first time. What is your motto or theme song? To be creative means to be in love with life.
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My favorite part of owning a business is the feeling of accomplishment by doing what I love every single day with a full heart, undying commitment and sense of gratitude. Sarah Catherine Norkum of sarah catherine collective
Photo by Dustin Peck Photography
People may be surprised to know... Bahasa Indonesian was my first language, and I collect vintage cowboy boots.
Photos by Gunnar Larson
Q&A What or who inspired you to start your business? It seemed I was always on the hunt for that perfect bag, so I decided to design it. Who is your role model or mentor? Bali-based jeweler John Hardy, for his artistic vision and sustainable business model. He has embraced the Indonesian cluture and works tirelessly to give back to the community. How do you spend your free time? Pop-culture exploration, not reading instruction manuals, wondering why shoes made for skateboarding are called Vans, and waking up in the middle of the night to sketch the newest SAYA design. Jennifer Jones
SAYA Originals 202.491.5580 sayaoriginals.com
Classic. Sassy. Original. SAYA Originals creates snakeskin purses and accessories. Raised in Indonesia, owner Jennifer Jones has spent much time in the same toko (small shop) where her mom had things made in the 1970s. Her goal with SAYA Originals is to create chic, timeless pieces that will someday cause your granddaughter to exclaim, “Can I borrow this?� and give a little something back to a country she loves.
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Scarce Photography Atlanta, Georgia Unique. Memorable. Timeless. Scarce Photography features hundreds of elegant and unique alphabet photographs taken from all over the world adding a personal touch to any home! Scarce Photography offers prints in both black and white and color as well as a multitude of different sizes truly allowing customers to create personalized masterpieces. The handson website enables users to see their creations prior to placing an order!
Susan Scarce
What tip would you give women who are starting a business? Do it! What is your motto or theme song? “Vive bene, spesso l’amore, di risata molto” (live well, love much, laugh often). What place inspires you and why? Florence, Italy, because it’s where my passion for art and, more specifically, photography was born.
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Photos by Lauren Nicole Studios
What are your most popular products or services? Black-and-white prints used to create the newlyweds’ last name make the best wedding gift for the couple’s new home! Also, color prints create a unique, special gift for any newborn baby’s nursery or child’s room.
Specialties: Alphabet Photographs 404.547.5727, scarcephotography.com facebook.com/scarcephotography, Twitter: @ScarcePhoto
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“What I like best about owning a business is making people smile while living out one of my biggest dreams!� Susan Scarce of Scarce Photography
Photo by Lauren Nicole Studios
Semra Skin Care 3109 M St NW, Ste 300, Washington, 202.342.0944 semra4skin.com
Glamorous. Magical. Fresh. Owner Semra Tanrikulu has been an aesthetician for more than 15 years. Well known for her award-winning eyebrows, she is also an expert in facials, eyelash extensions, makeup, and spray tanning. She has worked for Chanel for eight years as an eyebrow specialist and was featured in the Washingtonian magazine’s “best of Georgetown.”
Semra Tanrikulu
Q&A What or who inspired you to start your business? I love to work with people one-on-one to bring out their best and give them confidence. Sometimes a little eyebrow job can make a big difference!
What do you CRAVE? In business? In life? I most desire to see my name become a brand for a line of beauty products, and I would also like to open a beauty school. 502
Georgetown
Where is your favorite place to go with your girlfriends? POV at the W Hotel for the best view, Peacock Cafe for the best burgers, and Maté for great sushi and lounge atmosphere.
Photos by Patrick Onofre Photography
Who is your role model or mentor? My role model in life is my father. He is a very hard worker and has a strong personality with a big heart.
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The Shoe Hive 127 S Fairfax St, Alexandria, 703.548.7105 theshoehive.com
Alexandria
Classic. Personalized. Elegant. The Shoe Hive is a well-regarded women’s shoe boutique in the heart of historic Old Town Alexandria. It features a fashionable collection of shoes and bags from the best brands and undiscovered designers, all delivered with pampering personal service.
Q&A What or who inspired you to start your business? Three of the most ignorant people when it comes to women’s shoes: my old boss Sam Van Voorhis, my husband, and my father. They all fostered my entrepreneurial spirit and have supported me since I opened in 2003. Who is your role model or mentor? My grandmother Butcher. She is full of sass and class.
Photos by Patrick Onofre Photography
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What business mistake have you made that you will not repeat? I wasn’t open on certain holidays my first few years. Now they are some of my best days. Where is your favorite place to go with your girlfriends? Grape + Bean in Old Town. Elizabeth Todd 505
What are your most popular products or services? Facebook fan pages, Twitter accounts, websites, marketing strategy, business road maps, social media consulting, promotions and sweepstakes.
Photos by Lindsay Wynne
Q&A
What do you like best about owning a business? I love the flexibility it offers me to do projects I love and spend time with my family. Who is your role model or mentor? I look up to both Suze Orman and Oprah. What do you CRAVE? Good vibes, nurturing relationships and days where I can get out and discover something new.
Debi Adam
SignPost Marketing Communications 704.995.5977, lookformysign.com, Twitter: @signpostinc
Strategic. Approachable. Inventive. SignPost is a boutique social media, marketing and design firm catering to small businesses with expertise in the the US and the Caribbean. They handle web design, social media community management and online marketing. SignPost caters especially to small businesses that are looking to gain exposure on the Internet. 506
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Go with your gut but don’t ignore the signals in your head. It takes guts and preparation to get out there and follow your dream. Debi Adam of SignPost Marketing Communications
Photo by Lindsay Wynne
SimplySoles 3222 M St NW, 2nd Floor, Washington, 202.232.0072 Twitter: @simplysoles
Stylish. Inviting. Unique. SimplySoles carries stylish shoes, unique handbags, and playful jewelry. Having successfully operated an online boutique and popular print catalog for more than five years, SimplySoles just opened their first brick-and-mortar store in Georgetown. Carrying an array of exclusive designs, including Kassie’s own line—lillybee—SimplySoles caters to the stylish woman looking for the unique.
Q&A What are your most popular products or services? The lillybee line which I design, our extensive Tory Burch collection, and our exclusive styles from designers such as Bettye Muller, Chie Mihara, Missoni, and more.
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What business mistake have you made that you will not repeat? Overhiring. If a person isn’t performing, they need to be let go. It’s hard to do in small companies because it affects morale, but it’s best for the business and the staff in the long run.
Photos by Patrick Onofre Photography
People may be surprised to know... I started my career as a CPA, which, thanks to the drab work attire (suits in gray, navy, or black), ignited a love of shoes, bags, and necklaces.
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Q&A What or who inspired you to start your business? I have always made jewelry for friends and family. A few years ago, my sister (Ali Wentworth Stephanopoulos) told me it was time to go public. She hosted my first show at her home and sold everything in two hours.
Photos by Greg Staley
Sissy Yates
People may be surprised to know... I have been collecting rocks since I was five years old. Who is your role model or mentor? Friends who have achieved the American Dream. Where is your favorite place to go with your girlfriends? Hiking in Battery Kemble Park with our dogs. What do you CRAVE? In business? In life? I crave adventure, new challenges, success and, of course, beautiful and rare stones.
Sissy Yates Designs 202.262.2834 sissyyatesdesigns.com
Classical. Stylish. One-of-a-kind. Sissy Yates Designs specializes in the creation of affordable, stylish, and unique jewelry made from rare and colorful stones from around the world. The necklaces, earrings, and bracelets are sold in retail stores across the country, and have been featured in national publications such as the Washington Post and O Magazine. Local retail stores include Sherman Pickey, Upstairs on 7th, and Après Peau. 512
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Photos by Meredith Rizzo Photography
Tammy Prestipino and Kim Carlson
Q&A What are your most popular products or services? Our dine-in or carry-out sandwiches and salads are to die for. How do you spend your free time? Tammy: with my three girls, on the lake, walking the dog, hanging with my husband, or painting. Kim: working in the yard, sewing, and planning vacations. Where is your favorite place to go with your girlfriends? The lake house at Lake Anna with the girls. What do you CRAVE? In business? In life? Pleasing people and showing our faith in all that we do.
Sisters & Such
Sandwich Boutique
Who is your role model or mentor? Our crazy mother, Ruth—we miss her dearly. She taught us how to laugh and see the good in everything.
16834 Georgia Ave, Olney, 301.774.0669
Funky. Creative. Delicious. Sisters & Such Sandwich Boutique is just what Olney, Maryland needed! They feature mouth-watering sandwiches, salads, and soups made from the freshest ingredients—breads, quality meats, cheeses, herbs, and spreads. Sisters is well known for their funky salvage furniture available in-store and their array of made-in-the-United-States, recyclable, vintage gifts.
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Photos by Roohi Photography
Michelle Sheehan Foster, RN
Q&A What are your most popular products or services? LaStone facial, custom facial, and Brazilian waxing are our most requested services. Our most popular products are Terramundi money pots, soy candles, Woodstock chimes and our fabulous jewelry and tees. Who is your role model or mentor? Jane Wurwand, founder of Dermalogica. She inspires me to be passionate about healthy skin and the treatments and prescriptions I give to clients, to get those results. What is your motto or theme song? Anything worth doing is worth doing right. And it’s not done till it’s overdone.
St. Petersburg
Skin Deep Spatique
How do you relax? Spending time cultivating my garden paradise.
3030 MLK St N, St. Petersburg, 727.895.1402 skindeepspatique.com
Vivacious. Passionate. Affordable. Skin Deep Spatique offers a full menu of skincare services, waxing, vajazzling, peels, airbrush tanning and body treatments, all administered with delightfully energetic professionalism by Michelle Sheehan Foster. They have also gained a reputation for being a place to find very unique gift items, home decor and personal accessories. Items so unique, you almost hate to share your secret with friends.
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Skin NV
Cosmetic & Laser Center 4315 W Bay to Bay Blvd, Tampa, 813.839.4141 SkinNV.com
Kaisa Marshall
Q&A
South Tampa
Rejuvenating. Renewing. Respected. Skin NV is a team of highly qualified, nationally renowned medical professionals, each of whom has an artistic background. Beauty is an art form, and the professional team excels in their understanding of symmetry, aesthetic beauty, texture and color tones. Skin NV has the experience necessary to deliver the flawless appearance you desire.
What are your most popular products or services? The Liquid Facelift for both men and women. Skin perfecting medical-grade peels, Botox, No Needle Facial Fillers, IPL Photofacial, Thermage and the only Fraxel Dual System in South Tampa. What tip would you give women who are starting a business? Believe in yourself and the service you are providing... and rest up!
Photos by Roohi Photography
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What is your favorite part about owning a business? The amazing people I work with and helping others to feel their best; it’s win-win! Who is your role model or mentor? Mothers and teachers. Because they have the hardest and most underappreciated jobs in the world. 519
skincando 202.215.8991 skincando.com, Twitter: @skincando
Superior. Beautiful. Organic. Skincando is a unique organic skin-care company. They handcraft skin-beautifying products with 100 percent high-quality organic and wild-crafted ingredients. As a sustainable company, they work at eliminating their carbon footprint and believe in giving. They purchase local ingredients, use non-toxic cleansers and organic bamboo cloths in their production process, and bio-recycle.
Q&A Photos by Gunnar Larson, except portrait by Christine Morden Photography
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People may be surprised to know... Skincando has set up a not-for-profit charity called Operation Sand Flea. On our website, clients can donate discounted Combat-Ready Balm to send to US troops stationed abroad. Skincando sends the products in care packages with thank-you notes and covers the shipping expense. What or who inspired you to start your business? My own problem skin and the inability to find beauty products that actually worked. How do you spend your free time? “There is a time for work and a time for love. That leaves no other time.”—Coco Chanel Where is your favorite place to go with your girlfriends? The Still Point in Takoma Park, Maryland. Sara Damelio 521
Skinspirations 13577 Feather Sound Dr, Ste 555, Clearwater, 727.571.1923 skinspirations.info, Twitter: @drcindyelliott
Innovative. Friendly. Professional. Skinspirations is the cosmetic medical practice of Cynthia Elliott, M.D., providing the most effective, state-of-the-art nonsurgical aesthetic treatments and products to help you look your best without looking “done.” Because of her reputation and expertise, Dr. Elliott has been chosen by Allergan, the makers of Botox Cosmetic and Juvederm, to be a trainer for other physicians learning aesthetic procedures. Trust your appearance to an expert.
Clearwater
Q&A What are your most popular products or services? Facial enhancement and wrinkle repair with dermal fillers, Botox, profractional laser resurfacing, chemical peels, microdermabrasion, dermaplaning, laser tattoo; sun damage, spot, vein and hair removal; Titan skin tightening, and lipomassage.
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How do you relax? I relax when I’m diving in the Florida Keys, fishing, watching movies, and recently by trying to grow vegetables. Note the word “trying”.
Photos by Carol Gallagher
What tip would you give women who are starting a business? Set up a budget with an accountant familiar with your business so that you plan for all the expenses they may know about and you don’t.
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SMJ Speaks, LLC
Q&A
803.322.0087, smjspeaks.com, Twitter: @smjspeaks
Spirited. Uplifting. Fierce. SMJ Speaks, LLC presents Shauntae Jordan a well-recognized, award-winning motivational speaker and life empowerment coach as well as author of a highly respected publication, Learn How I Made a Fortune While in College: A Reallife Student Strategy Guide. Her slogan, “Ignite the Drive Within You™,” speaks volumes, as her mission is to help women feel good about themselves.
What are your most popular products or services? SMJ Speaks provides one-to-one coaching, seminars, workshops and keynotes to adolescents, tweens and professional women, covering an array of topics designed to empower women of all ages. What tip would you give women who are starting a business? Starting a business will stretch, challenge and develop you. Be prepared to fail and be ready to get back up to do it all over again. What motivates you on a daily basis? Looking into my son’s eyes and seeing his future. How do you relax? I enjoy a nice glass of wine with some of my best girlfriends. I also simply enjoy a nice bubble bath.
Photos by Alyssa R. Kibiloski Photography
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What place inspires you and why? I enjoy being at the park on a fall day! Watching the leaves change and listening to the wind as it rustles through the trees provides me renewal. What do you CRAVE? Living life to its fullest, loving myself daily, being with family and friends. Shauntae M. Jordan 525
My favorite part of owning my business is being able to create my vision, live my mission, and be a part of the unfolding journey. Shauntae M. Jordan of SMJ Speaks, LLC
Photo by Alyssa R. Kibiloski Photography
The Social 202.642.9011, 202.642.9012 thesocialllc.com, Twitter: @TheSocialLLC
Innovative. Modern. Refined. The Social is a team of creative planning consultants offering complete event management. They bring exciting and fresh ideas to their clients, creating truly unforgettable experiences. With attention to detail and tailored packages, their true value is in the complete quality of their services. Whether you’re looking to host a corporate dinner or simply add sparkle to a private party, The Social will make the difference.
Q&A People may be surprised to know... We are family-owned—a motherdaughter-cousin team!
Where is your favorite place to go with your girlfriends? Anywhere with good food, good music, and a dance floor! What do you CRAVE? In business? In life? Positivity. It brings balance and productivity and with these you can achieve anything.
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Photos by Eddie Paylor except upper right photo (opposite page)
What or who inspired you to start your business? Our homes are the primary hub for our large family gatherings. Starting a business doing something that we enjoy just made sense.
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What are your most popular products or services? Our most popular package is valid for one year and includes 10 sessions for $80, as well as the option to reserve your desired bike online 24 hours prior to any session.
Photos by mandy and me studio
Q&A
Michelle Fonseca Burrell
Who is your role model or mentor? My friend, Karen Moyer, is the mother of eight, the owner of Go Legs Cycling Studio and the wife of an MLB pitcher. She does it all and is beyond fit.
South Tampa
What tip would you give women who are starting a business? Knowing your clientele and developing a personal relationship with your client is important. Everyone who steps through your doors should feel welcome and wanted, not like just another face.
Soho Cycling Studio 2019 W Kennedy Blvd, Tampa, 813.944.3044 sohocyclingstudio.com
Energetic. Dynamic. Detoxifying. Soho Cycling Studio offers a refreshing outlook in indoor cycling. Their certified instructors motivate you to push your body to a new level and inspire you to achieve your goals while in a theater-enhanced studio that stimulates your mind with virtual riding, music videos and extreme sports on two 100-inch screens. You will never leave bored and will feel detoxified. 530
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What tip would you give women who are starting a business? Be a student of your industry: stay in the know. It’s important to hone in on your craft and be abreast of new techniques and methods.
Photos by BeMe Photography
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What is your favorite part of owning a business? I enjoy the freedom of having flexible work hours along with the ability to determine my own destiny. Who is your role model or mentor? My sister, Sameka Jenkins, and my friend Angela Tennison because they are both dynamic, encouraging and fearless. They are also my biggest fans.
'Emma L. Merisier
What motivates you on a daily basis? The love for my passion; I want to spread the love one creation at a time. What place inspires you and why? The beach because water is so calming and it inspires me to be more creative in everything I do. What do you CRAVE? I crave success by my own definition, which is living comfortably and having the freedom to enjoy life while also giving back to those who are underserved.
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SouthernCakeQueen 704.287.8314, southerncakequeen.com, Twitter: @SouthernCake
Delicious. Creative. Mobile. SouthernCakeQueen (SCQ) is Charlotte’s first mobile cupcakery in a plush pink truck! SCQ offers a wide variety of gourmet cupcakes baked fresh using only the finest ingredients. SCQ is available for your corporate and private events. They also offer custom cakes and other delicious treats. Fan the SCQ page on Facebook (facebook.com/southerncakequeen) and follow SCQ on Twitter (@SouthernCake) to find their weekend stops.
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My motto: “When I stand before God at the end of my life, I would hope that I would not have a single bit of talent left, and could say, ‘I used everything you gave me.’” —Erma Bombeck 'Emma L. Merisier of SouthernCakeQueen
Photo by BeMe Photography
Q&A What are most popular products or services? Spa Jardin: facials, pedicures and outdoor massages overlooking a koi pond. Melt Out: “Shade Seeker” (airbrush tan), “Arch Envy” (brow wax) and “Femme Fatale” (totally bare down there).
Bayshore Beautiful
Photos by Pezz Photo
Amber Prida
What do you like best about owning a small business? My schedule allows me to spend the most time with my daughter. I have freedom to follow my passions in life. I have the ability to buy and sell the products I love.
Spa Jardin 4121 MacDill Ave S, Tampa, 813.835.9549 spajardin.com
What place inspires you and why? Europe. Europeans soak in life: they take long lunches, embrace family, enjoy wine, and make lifelong connections. They display from floor to ceiling—it’s how I learned to decorate.
Melt Out 4119 MacDill Ave S, Tampa, 813.837.MELT (6358) meltout.com
Addictive. Unparalleled. Fresh. Adorned with found objects used in unexpected ways, Spa Jardin has been taking customers on sensory adventures since 1999. Owner Amber Prida expresses her obsession for all things jardin, from the fresh herbs inhaled during all massages to citrus floating in your pedicure water—all grown in the bungalow’s outdoor oasis. An extension of Spa Jardin, Melt Out’s express modern beauty imparts the quality of Spa Jardin, yet expedited. 536
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Q&A People may be surprised to know... Yoga can be practiced by anyone, regardless of age or ability.
Photos by Meredith Rizzo Photography
Dana Smith-Rogers
Who is your role model or mentor? My father is my role model! He’s been an entrepreneur for more than 40 years and gives me sage advice on how to run my business. What business mistake have you made that you will not repeat? When I first started, I priced myself too low in order to get more clients. I wound up with more clients than I could handle and burned out. How do you spend your free time? I love to read, take walks with my family, and experiment with new healthy recipes. What is your indulgence? I just love dark chocolate.
Spiritual Essence
Yoga & Wellness Center 13100 Brooke Lane, Upper Marlboro, 301.574.FLOW (3569) spiritualessenceyoga.com, Twitter: @se_yoga
Enlightening. Relaxing. Organic. Spiritual Essence Yoga & Wellness Center specializes in yoga, meditation, dance, and creative movement classes for everybody. For those needing a great escape, they offer relaxing holistic wellness therapies that include Thai yoga bodywork, Reiki, and essential herbal body wraps. In addition to classes and wellness therapies, Spiritual Essence Yoga also offers training and certification programs. 538
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Staging South Tampa, LLC 813.785.8553 stagingsouthtampa.com, Twitter: @annalderson
Inspirational. Facilitative. Motivational. Ann Alderson is a professional home stager, home-selling strategist and creator of her exclusive home-selling game plan. As a professional home stager, Ann helps real-estate agents ready homes that sell. With Ann’s guidance, home-sellers are empowered to prepare their own home for sale and reach their goals of selling at the best possible price the market will bear.
Q&A What tip would you give women who are starting a business? Put yourself out there! Frequent networking events and master social media. Take the time to develop a well-written website. If you can’t write about what you do, you’re not ready!
What is your motto or theme song? Staging is often confused as our purpose. The stager’s purpose is marketing; our process is staging. Ann Alderson 540
Photos by Sandi Santos Photography
What motivates you on a daily basis? Helping people move on with their lives. Let’s take divorce, for example. Staging makes that transition easier and helps my clients on their path to psychologically shedding their house.
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Photos by Meredith Rizzo Photography
Q&A Alexandria
People may be surprised to know... I do my best creative work between the hours of 12am and 4am. Who is your role model or mentor? My amazing parents. They have always been there to support my creativity and encourage me to be the best that I can be. How do you spend your free time? With my wonderful husband and our two amazing little girls. What is your indulgence? A great bottle of red wine from GRAPE+BEAN. Where is your favorite place to go with your girlfriends? Weekend sailing trips to St. Michaels.
Stanton Gallery
Christine Stanton
121 S Royal St, 2nd floor, Alexandria, 703.299.3055 stantonjewelry.com, Twitter: @stantongallery
Personal. Creative. Sophisticated. Stanton Gallery is one of Alexandria’s hidden gems. Specializing in one-of-a-kind custom jewelry, Stanton Gallery offers a private setting in which to work directly with owner Christine Stanton. Clients are involved in the wonderful process of designing that special piece of jewelry, whether it be for an engagement, a wedding, or just turning an old piece in your jewelry box into something new!
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The Starfire Group Atlanta, Georgia Extraordinary. Exuberant. Explosive. I’na Saulsbery is the energetic CEO of The Starfire Group, a full-service event planning and marketing firm. Typically we think of a CEO as the Chief Executive Officer—but I’na might tell you that she is the Chief Explosive Officer. I’na has branded herself and her company by creating and producing some of the hottest, most memorable events for her clients and their guests.
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Photos by Andrea Wood and Kee Image Photography
Specialties: Event Coordination 404.610.1277, info@thestarfiregroup.us thestarfiregroup.us, Twitter: @starfiregroup
What are your most popular products or services? We are asked to coordinate a lot of events, such as birthday celebrations, grand opening celebrations and launch events.
I’na Saulsbery
What do you like best about owning a business? Hearing and seeing how my company has been helpful to others. It makes me very proud! What motivates you on a daily basis? My desire to do better and achieve new heights every day. What do you CRAVE? Mainly food. I love to eat!
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“Don’t be afraid to follow your dreams and take a chance.” I’na Saulsbery of The Starfire Group
Photo by Andrea Wood
The Still Point 1 Columbia Ave, Takoma Park, 301.920.0801 stillpointmindandbody.com, Twitter: @thestillpoint
Natural. Invigorating. Serene. A truly holistic spa, The Still Point’s full range of services are tailored to support and enable clients to live their best lives right here, right now. They offer services ranging from acupuncture and therapeutic massage to non-toxic pedicures and organic facials, all provided in a modern space of tranquility and peace.
Tori Paide
Q&A What are your most popular products or services? Therapeutic massage, holistic skin care, acupuncture, and eco-makeup.
Who is your role model or mentor? A former supervisor who recently passed away after a long journey with cancer. She was a tough businesswoman who stayed centered and graceful. How do you spend your free time? With my kids and husband. What is your indulgence? Spa treatments! 548
Portrait by Patrick Onofre Photography
Where is your favorite place to go with your girlfriends? Their houses for a long, drawn-out dinner and lots of great conversation.
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Highland Creek
What are your most popular products or services? I use TIGI, KMS and Wella to keep my clients looking their best. Brazilian keratin treatments are becoming a staple service as well as hair extensions for highlighting and lowlighting.
Photos by Alyson Willis Photography
Q&A
What is your favorite part of owning a business? Total control over scheduling and customer service. I have high standards, so it’s great to be in the driver’s seat when it comes to the satisfaction of my clientele. Who is your role model or mentor? My sister. I started out as her assistant, and we continued to work side by side for 10 years until I moved. She has always motivated me and given me confidence. Tara Ciampi
Studio 9 By appointment only: 10215 Prosperity Park Dr, Charlotte, 914.316.5281 studio9hair.com, Twitter: @studio9stylist
Savvy. Meticulous. Reputable. Studio 9 is a unique styling studio specializing in precision and razor cutting, fashion-forward hair color, bridal updos, hair extensions and Brazilian keratin treatments. Whether you’re seeking a simple color and cut or a complete makeover, you are sure to be delighted with a fresh hair design that fits your individual lifestyle. At Studio 9 you will enjoy a personalized experience with no drama. 550
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Start a business you are passionate about. Like having a child or a pet, it’s something that requires attention, time, energy and money. You should want to live for it. Tara Ciampi of Studio 9
Photo by Alyson Willis Photography
Studio M Inc. 306 E Oak Ave, Tampa, 813.221.5260 interiorsbystudiom.com, Twitter: @StudioM_
Inspired. Luxurious. Glamorous. Studio M Inc. is a full-service interior design firm, specializing in both luxurious custom residential interiors and innovative commercial interiors. Their team of top designers excels in creative designs and superb client service. Services include full specifying/purchasing of furnishings, entire AutoCAD drawings, construction finish selections and all other services for a completed interior.
Michelle Jennings Wiebe
Q&A What are your most popular products or services? Studio M Inc. has hundreds of incredible vendors. Our buying power is substantial. Our clients have access to unique furnishings, rugs, window treatments and more at a great price.
Who is your role model or mentor? My wonderful (now deceased) mom was a great role model. In addition, I am honored to know some innovative women who are pursuing their dreams and making a difference.
Tampa Heights
Main and upper right photos by Eric Miller, portrait and upper left and middle photos by Kismis Ink Photography
What is your favorite part about owning a small business? The sky is the limit! You can turn a small business into something great. We currently have some very industrious goals, and I look forward to accomplishing them all.
People may be surprised to know: The studio is my oasis. The walls of my kitchen and family room (at home) were subconsciously painted the same colors as the studio.
Photos by MCKingsley Photography
Q&A What or who inspired you to start your business? My pseudo-sister, Jennifer Kaye, who one day asked, “What are you doing with your life?” Who is your role model or mentor? Angie Bunch (founder of Culture Shock), Erin Brockovich, Maya Angelou, Coco Chanel, and my grandmother, Sheila Sobel. I am also inspired every day by the people around me. What is your indulgence? Daydreaming. I have been a daydreamer since I was a little girl. I can completely zone out from the world around me and go wherever I want. It’s helped me come up with some of my best ideas. Liz Corah
Studio-310 9743 Traville Gateway Drive, Rockville, 301.838.0310 studio-310.com, Twitter: @LizCorah
Motivational. Fun. Inspiring. Studio-310 is a unique place where fitness and dance blend to inspire people of all ages to feel, look, and be their best. From ballet to boot camp, offerings are designed to build strength, endurance, and confidence that members take with them long after they leave the studio. Their mantras include “Confidence is Beauty,” “Strong is the new Thin,” and “Just Dance.”
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What are your most popular products or services? Custom wedding planning services are our most popular. We appreciate that each of our brides are one of a kind and our planning style takes a similar approach. What is your favorite part about owning a business? I love building relationships with clients and knowing that they hire me because of my style and personality. It’s such an honor to help plan such special celebrations! How do you relax? I go for a walk along Bayshore to relax. It’s so beautiful there and always makes me reminisce about the previous year’s Gasparilla parade. Heather M. Stewart
Photos by Tina Bass Photography, except portrait by Pezz Photo
Q&A
Stylish Traditions
Wedding & Event Design 813.443.1854 stylishtraditions.com, Twitter: @StylishWedPlanr
Detailed. Customized. Memorable. Stylish Traditions offers creative, custom wedding and event planning services. From large upscale weddings to intimate, chic soirees, Stylish Traditions always creates quality and memorable events. Their fresh, modern style goes well beyond planning successful weddings. Stylish Traditions offers professional planning and coordination for corporate events, holiday parties and many more of life’s celebrations!
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Success in the City 1430 Spring Hill Road, Ste 575, McLean, 202.747.1782 x100 successinthecity.org, Twitter: @SuccessntheCity
Superstar. Accomplished. Successful. Success in the City serves women who stand out, lead, and influence others. Their objective is to help members develop lasting peer relationships with other successful women. Trust and humor are key elements for women in developing lasting friendships, and once those relationships are formed, deals-on-heels are sure to follow!
Cynthia de Lorenzi
Q&A People may be surprised to know... Success in the City events and programs are developed based on actual studies related to women and stress.
Photos by Succcess in the City, except portrait by Patrick Onofre Photography
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What or who inspired you to start your business? Girlfriend bankruptcy was the inspiration and catalyst for creating Success in the City. After moving to Washington DC, I found that it was difficult to find other women leaders like myself. I wanted to connect on a personal level and develop those meaningful friendships that sustain us as we face the challenges of busy lives and successful growing companies. What do you CRAVE? In business? In life? In business, taking Success in the City international with chapters in major cities around the world. In life, having time to relax and enjoy my family!
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Swell dĂŠcor Cotswold Marketplace: 200 N Sharon Amity, Charlotte, 980.224.3317 swelldecordesign.com
Eclectic. Enthusiastic. Innovative. Swell dĂŠcor provides a full interior design service tailored to fit the needs of each individual client. It offers a variety of design packages ranging from consultations, total makeovers, assisted shopping excursions and rearrangement of existing rooms. The relationship between Angie and Merrin gives you, the client, a shared interest and a confidence in making the right decisions while keeping it fun.
Q&A
What or who inspires you? Inspiration comes from being able to have a vision of the end result. For example, finding a great piece of furniture that we can transform to its true potential.
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What do you CRAVE in business? In life? A sense of personal accomplishment at the end of the day.
Portrait, main and upper middle photos by Alyssa R. Kibiloski Photography, upper left and right photos by Emily Simpson
What advice would you give women who are starting a business? Make sure you are passionate about whatever you undertake and keep your sense of humor.
Cotswold
What makes your business unique? Our design studio is situated within a marketplace that represents a variety of vendors offering our clients a selection of merchandise. It provides a partnership between designers and vendors alike.
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Stick with what you truly believe in, knowing that along the way there will be compromises. Angie Persson and Merrin Lowe of Swell dĂŠcor
Photo by Alyssa R. Kibiloski Photography
Tampa Bay Parenting Magazine
Q&A What are your most popular products or services? Tampa Bay Parenting Magazine, parent coaching, teaching and educating kids.
813.949.4400 TBParenting.com, Twitter: @TBParenting
Parenting With Angela
What tip would you give women who are starting a business? Always do what you love, work hard and follow your dreams!
ParentingWithAngela.com, Twitter: @angelaardolino
Informative. Interesting. Inspiring. Tampa Bay Parenting Magazine is a premier parenting resource committed to enhancing the lives of families, encouraging community awareness and providing busy, caring parents with information they can trust about raising responsible children. Parenting With Angela is a parenting, family and lifestyle resource where Angela shares her years of experience in effective parenting skills and brings families smart, healthy and eco-friendly advice for sustainable living.
What is your favorite part about owning a business? The ability to never accept “no” for an answer, setting my own standards and doing what I love. And working in my pajamas! Who is your role model or mentor? Oprah Winfrey and Whoopi Goldberg. What is your biggest fear? Fear? What’s that? What motivates you on a daily basis? Making a difference in children’s lives.
What do you CRAVE? A world that nurtures, teaches and cares for all children. Angela Ardolino 566
Photos by Carrie Wildes
How do you relax? Sitting on my back porch, looking at my lake.
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Tampa Law Advocates, P.A., A Private Law Firm
Q&A
4100 W Kennedy Blvd, Ste 312, Tampa, 813.288.0303 tampalawadvocates.com
What are your most popular products or services? We provide a holistic approach to an individual client’s financial distress situation. In the initial no-cost 30 minute consultation, we explore different options such as bankruptcy and alternatives to it.
Compassionate. Discreet. Professional. Tampa Law Advocates, owned by Samantha L. Dammer, Esq., is a private law firm that provides legal services in the areas of bankruptcy, foreclosure defense, debt restructuring and settlement, financial distress solutions, civil litigation, family law and other general practice fields.
South Tampa
What tip would you give women who are starting a business? Hire loyal employees, and they will stay with you for a long time and make your business fun and profitable. What is your motto or theme song? “Do. Or do not. There is no ‘try.’” —Yoda What is your favorite part about owning a business? I like being able to use my skills and experience to help others in the community. What is your biggest fear? Missing out on an opportunity by not recognizing it in time and acting appropriately.
Photos by Deoca Pac Designs
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What motivates you on a daily basis? Seeing the strong need in Tampa for the holistic services that my firm provides.
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Photos by Tanya Sharkey Photography, except portrait by Carol Gallagher
Tanya Sharkey and Teresa Wilds
Q&A What are your most popular products or services? Our clients love our fresh take on portraiture—the way the images are displayed in coffee table albums, the line of colorful Wild Sorbet frames, and canvas wall art. Who is your role model or mentor? Tanya: Too many. Positive people living their dreams, my husband and family. Teresa: Other strong women photographers and entrepreneurs including Jodie Otte and Audrey Woulard.
Tanya Sharkey Photography
What is your motto or theme song? Tanya: “Find life experiences and swallow them whole.” —L. K. Fish Teresa: Like Dori says, “Just keep swimming.”
St. Petersburg
2720 4th St N, St. Petersburg, 727.424.0236 tanyasharkey.com
WildSugar Photography 2720 4th St N, St. Petersburg, 727.366.5191 wildsugarphotography.com
Fresh. Modern. Playful. Tanya Sharkey Photography and WildSugar Photography have come together to offer clients unique, fresh and modern portraiture of newborns, babies, children, pets and high school seniors. Capturing personalities throughout Tampa Bay and surrounding areas, both on location as well as at their cute cottagelike studio in St. Petersburg. 570
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What are your most popular products or services? Customized collections for my clients! I love personalizing collections, individual sessions and gifts for my clients—that personal touch makes everything sparkle! What tip would you give women who are starting a business? Don’t be afraid to take risks. Life is about getting outside of your comfort zone and constantly challenging yourself to do more, learn more and give more.
Photos by Themba Imagery, except portrait by BeMe Photography
Q&A
What is your favorite part of owning a business? Learning new ways to challenge myself to become a better photographer, entrepreneur and an overall hardworking young woman.
Sunny Hutchinson
Themba Imagery 704.763.3582, thembaimagery.com, Twitter: @ThembaImagery
Optimistic. Imaginative. Inspiring. Themba Imagery began after owner and lead photographer Sunny Hutchinson returned from a volunteer trip to South Africa, where she discovered that her heart truly belonged in the element of helping others through photography. Themba, a South African word from the language of Zulu that means “hope,” remains a strong characteristic to her work. Hope is her inspiration, her goal, her strength and her vision. 572
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What motivates me is the emotional and physical power that a single photograph holds. It’s not just a moment in time captured, it’s a beautiful story to share. Sunny Hutchinson of Themba Imagery
What are your most popular products or services? TN designs are unique prints and fun colors on easy-to-wear silhouettes. Our signature side-zipper pocket is loved by all. It allows functionality without foregoing style. Think everyday, not runway!
Photos by Rey Rodriquez
Q&A
What tip would you give women who are starting a business? You must believe in yourself and your product. Turn negatives into positives and never give up. Always set goals—small and large—to help turn your dream into a reality.
Tracy Negoshian
What motivates you on a daily basis? I’m motivated on a daily basis by the limitless potential of growth and by knowing that my designs are hanging in women’s wardrobes across the nation.
TRACY NEGOSHIAN, INC. 727.388.1654 tracynegoshian.com
Stylish. Unique. Bright. TRACY NEGOSHIAN, INC., is an apparel company providing fashionconscious women with trendy clothing in bold colors, unique prints and generous fits, made with high-quality, machine-washable fabrics at up to a third the cost of other designer brands. Sold in over 500 specialty boutiques and large retail chains nationwide, TRACY NEGOSHIAN, INC., launched its first collection Fall 2009 and is now a fast-growing brand. 576
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What are your most popular products or services? Inspiring yoga classes, yummy spa services, stylish organic clothing, and green gifts—particularly glittery cards, reusable water bottles, and eco yoga mats.
Arlington
Photos by Patrick Onofre Photography
Q&A
Dupont Circle
People may be surprised to know... Tranquil Space started in my living room in 1999 and has a sister nonprofit, Tranquil Space Foundation. What or who inspired you to start your business? A desire to create community, meet likeminded people, and make a difference. Who is your role model or mentor? I’m inspired by Martha Stewart, Melinda Gates, and Madonna. Kimberly Wilson
Tranquil Space 1632 17th St NW, Washington, 202.328.9642 3528 Wilson Blvd, Arlington, 703.348.7993 tranquilspace.com, Twitter: @tranquilspace
Nurturing. Inspiring. Holistic. Tranquil Space is a lifestyle-focused yoga destination named among the top 25 yoga studios in the world. They offer more than 50 creative classes weekly in their sunny studios. Sip organic tea and shop the tranquility boutique filled with green gifts. Indulge in their specialty spa offering massages, Reiki, ayurvedic consultations, and more. Uncover your own tranquil space within. 578
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Photos by Meredith Rizzo Photography
Q&A Alexandria
What are your most popular products or services? Handbags and dresses are always best-sellers, but jewelry and denim are also very popular. Who is your role model or mentor? A few of my girlfriends who also happen to be fellow entrepreneurs and amazing women. How do you spend your free time? Enjoying family and friends, eating good food, and taking Pilates classes. What do you CRAVE? In business? In life? A sense of accomplishment and happiness. What is your indulgence? Mani/pedis and the occasional massage.
Treat
Jennifer Donohue
What or who inspired you to start your business? My love for fashion and discount shopping and a frustration with the lack of options in the DC area.
103 S St. Asaph St, Alexandria, 703.535.3294 shoptreat.com, Twitter: @shoptreat
Sleek. Savvy. Unique. The first and only shop of its kind in the DC area, Treat brings a fresh perspective to discount shopping by offering favorite designer brands at sample sale prices in a boutique setting. Treat features a highly edited selection of clothing, shoes, handbags, and jewelry, all marked down to as much as 80 percent off retail, in a bright and airy boutique in historic Old Town.
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TruLu Couture 615.333.6929, trulucouture.com, Twitter: @trulucouture
Elegant. Fearless. Sassy. TruLu Couture features thoughtful, beautifully handcrafted and high-quality custom bridal veils and accessories. Louise is best known for her traditionally modern and creative designs incorporating vintage materials as part of the reduce, reuse and recycle movement. She was classically trained by a German master tailor, and she incorporates her background of product development and buying into her business.
The Thirty-Something Bride
Q&A
thethirtysomethingbride.com, Twitter: @T30SB
Genuine. Spirited. Insightful. Louise also writes the award-winning wedding blog, the Thirty-Something Bride, an outlet for the inspirations, frustrations and mutations from singleton to wife.
What makes your business unique? I believe that incorporating vintage pieces when and where I can separates me from the crowd and allows for one-of-a-kind creations.
Who is your role model or mentor? When faced with challenges, I channel my tailoring master, Karla Kunoff. She taught me that a solution can always be found with logic, passion and ice cream.
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Photos by BeMe Photography
What is the best part of owning your business? There is no better feeling than to be the recipient of what I call “the bridal SQUEEEE!” It’s the exclamation and glow of a happy bride!
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I love that the space I once considered my ‘playroom’ is now my office. Louise Truett of TruLu Couture and The Thirty-Something Bride
Photo by BeMe Photography
Twins Jazz Club 1344 U St NW, Top Floor, Washington, 202.234.0072 twinsjazz.com, Twitter: @twinsjazzclub
Authentic. Lively. Jazzy. Serving the District for more than 20 years, Twins Jazz offers its own atmospheric vibe—a hip spot for great international food, creative cocktails, and live music nightly. The club features contemporary lighting, a colored ceramic cavelike bar, an action-packed stage, and story-telling photography. Styled for music enthusiasts and art lovers, Twins Jazz is a great place to make memories.
Q&A What are your most popular products or services? Live jazz every day of the week and Ethiopian/American/Caribbean cuisine. People may be surprised to know... Twins Jazz is owned and operated by real-life twin sisters, Kelly and Maze Tesfaye, along with their daughter and niece, Love-leigh Beasley. Who is your role model or mentor? Love-leigh: my mother and aunt—the Twins!
Maze Tesfaye, Love-leigh Beasley, and Kelly Tesfaye
U Street
Photos by Patrick Onofre Photography
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How do you spend your free time? Nonprofit work with The Twins Jazz Foundation (TwinsJazz.org) and TheCollegeAdvocate.org. What do you CRAVE? In business? In life? Twins Jazz achieving landmark status in Washington DC.
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UnLock Your Potential LLC 813.393.7465 coachwithmonica.com, divorcedwomenover40.com, Twitter: @CoachWMonica
Empowering. Supportive. Compassionate. Monica works with divorced women who want to answer the question, “Now what?” She offers one-on-one and group coaching, workshops, teleclasses, assessments and a self-study program. Speaking topics are tailored to audience need/request. In addition, a percentage of her time is dedicated to pro bono work. Monica’s motto: “Remember: Today is nonreturnable. Make it unforgettable!”
Monica Marie Kosiorek
Q&A What are your most popular products or services? The Energy Leadership Assessment is a unique tool that can be used to set a baseline for one-on-one coaching sessions. It helps put coaching, an intangible, into tangible form. What place inspires you and why? Marathons. The event embraces people from all walks of life who take on a physical and mental challenge. In their faces you see courage, determination, persistence, hope, pain and joy.
Photos by Roohi Photography
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What motivates you on a daily basis? Eleanor Roosevelt said, “You have to accept whatever comes and the only important thing is that you meet it with courage and with the best that you have to give.”
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Q&A People may be surprised to know... I was 23 when I started Urban Style Lab.
Photos by Ezra Gregg
Melanie Smith Jones
Dupont Circle
What or who inspired you to start your business? My dad encouraged me to do it, despite my age. I trusted him, since he started his business when he was in his 20s as well! Where is your favorite place to go with your girlfriends? We love to try out the new restaurants of DC, and travel together to Vegas, NYC, and Miami. What do you CRAVE? In business? In life? Staff and client satisfaction in business, and quality time with my family and friends in life. Who is your role model or mentor? Remi Metsu, owner of Salon180, who I trained under. I can always count on him to give me helpful advice.
Urban Style Lab 1341 Connecticut Ave NW, Ste 1, Washington, 202.223.2066 lab-dc.com, Twitter: @urbanstylelab
Vibrant. Hip. Friendly. Five years ago Melanie Smith Jones came to DC’s Dupont Circle with one mission: to craft beautiful looks and leave nothing but stylish, healthy hair in her wake. She has since crafted a team at Urban Style Lab that works to create a relaxed environment focused on modern, fashion-forward hair.
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Main and lower left and middle photos by Roohi Photography, portrait by Kismis Ink Photography
Soosie Lazenby
Q&A What tip would you give women who are starting a business? Success comes from combining your passion with individuals who possess the strengths of your weaknesses, having capital, and doing thorough recognizance work on your competitors to distinguish your brand. Belleair Bluffs
What is your favorite part about owning a business? I love the freedom to create as well as the dedication of my team that has a shared vision and the ability to positively impact the lives of our clients and community. What is your motto or theme song? “Nothing great in the world has been accomplished without passion.” —Georg Wilhelm Friedrich Hegel
URBANcoast 416 Indian Rocks Rd N, Belleair Bluffs, 727.584.8500 urbancoast.com
Collaborative. Innovative. Fresh. URBANcoast is the ultimate special-event shopping destination. The store offers an eclectic array of invitations and stationery and prides itself on custom creations, personalized gifts and unique tabletop collections. It features vignettes merchandised with the latest paper goods and decor. Take advantage of their full-service approach to event planning by working with a personal stylist to design your next special occasion.
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Photos by LoGos image2print
Q&A People may be surprised to know... When we put a bed together for you, part of our service is delivering it to your home freshly pressed and assembled just as you saw it in the showroom. We ensure everything fits the way it is supposed to and is exactly what you envisioned. Sweet dreams! What business mistake have you made that you will not repeat? Making promises and commitments that are impossible to keep. I am guilty of trying to make everyone happy and satisfied. I constantly remind myself there are only so many hours in each day and it’s impossible to please everyone.
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Valerianne
Aimee Wedlake Lange
What is your indulgence? Doing something by myself. My business is all about the wonderful relationships that I create with my clients. I enjoy everyone I meet but it is a true indulgence to be able to be totally quiet and sit with my thoughts or a good book, or even treat myself to a pedicure.
111 Church St NW, Ste 201, Vienna, 703.242.1790 valerianne.com, Twitter: @valerianne
Luxurious. Current. Distinctive. Valerianne is a luxury home finishings boutique featuring a truly exclusive range of the finest available for table, bed, bath, and home. The shop is filled with beautifully appointed luxury items and found objects that reflect today’s eclectic lifestyles. Valerianne is proud to offer products that will withstand the test of time but also embrace the feel of the moment.
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VERTICAL Tampa Bay
Q&A What are your most popular products or services? Every issue of Vertical Tampa Bay.
813.382.4387 verticaltampabay.com, Twitter: @VerticalTampa
Captivating. Green. Interactive. Vertical is Tampa Bay’s virtual magazine celebrating fashion, flavor, travel, culture and beauty—inside and out. It’s designed to uplift the Tampa Bay community by highlighting its treasures—the people, places and things they rejoice to discover. From Stylish to Exposure and from Taste to Wanderlust, eight departments deliver captivating content you are sure to crave. Get Vertical and be part of something fabulous!
What is your favorite part about owning a business? The opportunity to live creatively.
Leslie Joy Ickowitz
What motivates you on a daily basis? Making a positive impact in my community while engaging in a craft I am truly in love with. What is your motto or theme song? My mother told me I have the ability to dream dreams and the courage to make those dreams come true. “The power is within you,” she said. Works for me!
What do you CRAVE? Seeing everything through my camera lens, worldwide travel, spa experiences, fast fabulous cars, fashion, endless creativity and, most of all, love.
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Photos by Carrie Wildes
How do you relax? I love chilling at home or on vacation with my husband, seeing the world and experiencing spa treatments. I also enjoy “photo safaris” wherever I am to capture something interesting.
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Q&A People may be surprised to know... There are artisans around the globe creating beautiful works of art, utilizing techniques unknown to us but passed down from generation to generation.
Photos by Patrick Onofre Photography
Deborah E. Myers
What or who inspired you to start your business? The desire to help artists/artisans in the developing world market their unique, beautiful work to a global audience. Who is your role model or mentor? My role model is Natalie Massenet, founder of Net-a-Porter. How do you spend your free time? I spend my free time reading, doing jigsaw puzzles, and watching old movies on TCM.
VirtuArte virtuarte.com, Twitter: @VirtuArte
Dynamic. Global. Creative. VirtuArte discovers handcrafted art, folk art, fine crafts, and curios in the developing world and sells these pieces to an international clientele. VirtuArte helps artisans from around the globe generate sustainable incomes to support their families, improve the quality of their lives, continue their traditional craftsmanship, and pass their skills on to the next generation.
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Portrait by Alyssa R. Kibiloski Photography
Q&A What tip would you give women who are starting a business? Be patient and do not get distracted. Keep sight of your focus and your goals for your company. What is your favorite part of owning a business? Setting my own schedule and waking up after 9am! Who is your role model or mentor? Candice Olson. I love her design process and her amazing design skills. How do you relax? A cup of chamomile tea with sugar and honey. A great movie. A great massage.
Vision by Nicole
Nicole Blackmon
What place inspires you and why? New York City! When I am there, I feel free and invincible, like I can achieve anything!
980.226.6460, visionbynicole.com, Twitter: @visionworldinc
Timeless. Innovative. Cutting-edge. Vision by Nicole is an interior design and project management firm that specializes in residential, commercial and event design. Vision by Nicole transforms clients’ dreams into beautiful interior spaces through creative design, exquisite materials and meticulous implementation. Their goal is to provide clients with the ultimate interior experience to exceed their needs as well as their desires. 600
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If being an entrepreneur was easy, everyone would do it! Nicole Blackmon of Vision by Nicole
What are your most popular products or services? Voluspa candles and Aryn K dresses.
Photos by BeMe Photography
Q&A What is your favorite part of owning a business? Creating my own schedule and knowing my career isn’t in jeopardy if I don’t follow it.
NoDa
Who is your role model or mentor? My grandfather. I paid close attention to him growing up. I got my first look at success and entrepreneurship from him. How do you relax? I take walks with the people I enjoy. What do you CRAVE? Continued growth.
Kimberly Wilkinson
VIVIAN B. 3100 N Davidson St, Charlotte, 980.939.1612 shopVIVIANB.com, Twitter: @VIVIANBboutique
Inviting. Fresh. Flirty. Nestled in the arts district between galleries and restaurants sits the charming VIVIAN B., a premier women’s dress shop. From cocktail dresses, casual to sexy, this boutique embodies great style. Housing designers like BCBG, Dolce Vita, Custo Barcelona and other boutique-exclusive lines, VIVIAN B. guarantees to leave you satisfied. And on the shelves are haute accessories and Voluspa candles! This store fulfills your fashion desires! 604
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If you are starting a business be as creative as possible. Continue to find ways to reinvent your brand. Stay ahead of the game! Kimberly Wilkinson of VIVIAN B.
Photo by BeMe Photography
VM Photography & Makeup Studio 5700 Baltimore Ave, Hyattsville, 301.367.8739 Available on location in the Washington DC area vmarkelou.com, thethriftyfashionista.com
Creative. Beautiful. Empowered. VM Photography & Makeup Studio is a one-stop shopping destination for elegant and bold photography with an expertise in beauty and style. VM Photography & Makeup Studio possesses the ability to capture a mood using innovation and creativity while offering each subject a relaxed environment. Keeping a close eye to beauty and fashion trends, VM Photography & Makeup Studio aspires to create timeless images and beauty for each client.
Q&A What or who inspired you to start your business? Knowing that there is a way to make your dreams of independence come true. Knowing that you absolutely can do what you love and create a lucrative career. Main photo (this page) by Dave Ruff; top left, middle, and right photos (opposite page) by Violetta Markelou; portrait (opposite page) by Yassine El Mansouri
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People may be surprised to know... I’m a drugstore junkie! I love CVS and Rite Aid and use coupons! Almost all of the beauty and skin care products I recommend to clients can be found in the drugstore. Who is your role model or mentor? I am inspired on a daily basis by many people in my life as well as a few public figures— Tom Ford and Annie Leibovitz to name a few—who have demonstrated to me that you can create a dream career with pure ambition, fearlessness, and positive thinking. Violetta Markelou 609
Voila Cinematic 813.318.1765 voilacinematic.com, Twitter: @VoilaCinematic
Innovative. Artistic. Creative. Voila Cinematic combines the timeless beauty of great events with the art of filmmaking to bring about the perfect story. Inspired by the great filmmakers of cinema, Voila Cinematic adds style and sophistication to the art of event films. By using experience and expertise to produce these films, Voila Cinematic consistently captures memories that clients will watch for years after the event.
Jocelyn Karas
Q&A What are your most popular products or services? Full-coverage wedding films. We specialize in telling the story of each couple from the moment they start getting ready on their wedding day to the last dance of the evening. What tip would you give women who are starting a business? Boundaries! Because it is your own, it is easy to become immersed in all things business. Setting aside personal time has not only benefited me personally, but also benefited our business.
Photos by Pezz Photo
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Who is your role model or mentor? My mother. She did it all—had an outstanding career, cared for my dad and I, and never missed a recital or school outing. I aspire to do the same. 611
Portrait and lower middle and right photos by Pezz Photo, main and lower left photos by Walker Brands
Q&A What are your most popular products or services? Brand strategy; brand communications plans; brand culture workshops and training; integrated creative campaigns; branded environments. What tip would you give women who are starting a business? Don’t be afraid. What is your favorite part about owning a business? Helping clients tell their story. Giving employees a great place to make a difference. Contributing to our awesome community.
Walker Brands
Nancy Walker
How do you relax? I check out by heading to Anna Maria. As soon as I cross the bridge, I’m on island time.
813.875.3322 walkerbrands.com, Twitter: @walkerbrands
Fresh. Smart. Fun. Walker Brands is a passionate group of brand architects. They are trusted advisers, problem solvers, forward thinkers and business-objective achievers. And they believe the brand is much more than a name, logo or an ad campaign. It’s the total experience as seen, felt and understood by all audiences. In other words, they don’t just help companies “Say It,” they help them “Live It.”
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Photos by Meredith Rizzo Photography, except bottom left photo (opposite page) by Paul Butterfield Photography
Q&A What or who inspired you to start your business? I have an enterprising mindset, so it only made sense to parlay my talents into a business that could help others. People may be surprised to know... I’m actually pretty shy. Who is your role model or mentor? My grandmother, mother, and sister are my role models. They’re all wonderful women. What business mistake have you made that you will not repeat? In the past, I have spent excessive amounts of money on ineffective advertising. The world of advertising has truly changed for the better. Where is your favorite place to go with your girlfriends? The National Harbor in Maryland—hands down!
Warmly, Aleysha
Aleysha Proctor
301.523.7389 aleyshaproctor.com, Twitter: @AleyshaProctor
Inspirational. Elegant. Cultural. Aleysha Proctor is a Christian inspirational author and speaker in the DC metro area. Her work has been described as life changing and motivating. She inspires you to use your potential now and change your perspective. She also writes an inspirational blog.
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The Web Decorators
Q&A What are your most popular products or services? Custom website design and organic search engine optimization.
By appointment only: 9628 W Linebaugh Ave. Tampa, 813.476.6404 TheWebDecorators.com, Twitter: @Tampawebdesign
Innovative. Strategic. Creative. The Web Decorators create customized, innovative web solutions utilizing strategic and creative methodologies. They focus directly on each client’s desired objective to enhance their clients’ business image and visibility, resulting in increased opportunities.
What is your favorite part about owning a business? Being independent, flexible and creative. What is best for one client doesn’t always work best for another. I like to find solutions that fit the client and aren’t standard.
Westchase
Who is your role model or mentor? My business adviser. He always encourages me and holds me accountable for my actions. When you’re a business owner, you need that!
How do you relax? A tall glass of chardonnay! What do you CRAVE? Chocolate, wine, music, friends and family.
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Portrait and upper left photo by Deoca Pac Designs
What motivates you on a daily basis? Technology. I love to experiment with new software and internet tools.
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What If Everyone
Q&A
704.345.8185, whatifeveryone.com
Inspiring. Enthusiastic. Compassionate. What If Everyone is a volunteer-driven organization founded by Mosaic Church. Their desire is to imagine “what if everyone” volunteered in their communities in a practical way, and they hope to ignite a desire in people to use their skills and passion to serve those in need all around them. Twice a year they sponsor a “Serve Day” as well as providing ongoing volunteer opportunities.
What tip would you give women who are starting a business? Read everything you can about others who have already done what you are wanting to do and be inspired by them! What is your biggest fear? Not keeping a healthy balance between family and ministry. What motivates you on a daily basis? My relationship with God and being passionate about humanity. How do you relax? I read or watch the latest Redbox release with my husband. What place inspires you and why? The biography section of a bookstore or library. I love to read about inspiring people!
Photos by Alyssa R. Kibiloski Photography
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What do you CRAVE? Affecting the world around me, touching the lives of people and showing them the love of God in practical ways. I also crave chocolate!
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My favorite part is being able to inspire people to see beyond themselves and actively live for a greater cause, to show love to the people around them. Ashley Fazal of What If Everyone
Photo by Alyssa R. Kibiloski Photography
White Book Agency 813.994.9807 whitebookagency.com, Twitter: @whitebookagency
Diverse. Collaborative. Innoventive. Idea implementors, thought initiators and trend influencers are what you’ll find at White Book Agency, along with a selectively inclusive book of clients. White Book Agency is a full-service public relations, marketing, advertising and special events firm providing effective communication strategies for entrepreneurs and businesses across the country, including consumer product, lifestyle and fashion brands. Their talented, caring, service-oriented staff are committed to each client’s organization and company brand.
Q&A What are your most popular products or services? Clients across the country rely on us to creatively share their message and position them to stand out from the crowd through traditional and new media PR, advertising and marketing.
Portrait, main and upper left photos by Pezz Photo, upper middle and right photos by Anne’ Phillips Photography
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What tip would you give women who are starting a business? Surround yourself with positive people, adjust as necessary (within reason and in line with your values), and if you’re going to cry, recover quickly—you’ve got work to do!
Nancy Vaughn
What is your favorite part about owning a business? Promoting a culture for my company and our clients that embraces creativity, innovation, diversity and social responsibility. 623
Main photo by Sandi Santos Photography, portrait and lower photo by Mamarazzi Foto
Q&A What are your most popular products or services? Rainmaking (business and marketing) roundtables, customized business development, Women PowerUP! radio—a bimonthly program that features dynamic conversation with blockbuster women and a resource blog for the boomer-era professional woman. What tip would you give women who are starting a business? Hire experts who complement your core skills. Don’t hesitate to think outside the box to create a “business” vs. busyness.
Women PowerUP! 727.322.9596 womenpowerup.com, Twitter: @womenpowerup
Accelerate. Connect. Visionary. Imagine your business becoming well known and more profitable. Women PowerUP! is a business concierge resource for brands who seek to capture the boomer businesswomen’s market and also serves as an ignition switch for business owners who want to “light up” their brand with customized business-development strategy. With tested and trusted consulting partners and affiliates, it’s the one stop for women to “power up” in business!
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Karen Krymski
Who is your role model or mentor? I look to people who are good thinkers and have ideas that are applicable to what I’m working on or who have information that I would like to learn. What is your motto or theme song? Nothing great is achieved without passion and enthusiasm. How do you relax? My brain rarely shuts down, but I do enjoy my workouts, cooking and bicycling. I wake up thinking about a person or idea and usually something wonderful comes of it!
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Main photo by Ashley Grant, portrait and lower right photo by Roohi Photography
Q&A What are your most popular products or services? Girls Night Out is our most popular event. We feature a monthly format-free evening of networking, appetizers, cocktails, prizes and our signature swag bag. What tip would you give women who are starting a business? When it comes to networking, be yourself. If you come from a place of authenticity, you’ll make more meaningful connections and develop stronger business relationships.
Working Women of Tampa Bay 727.424.9192 workingwomenoftampabay.com, Twitter: @workingwomentb, workingwomenoftampabay@gmail.com
Social. Motivational. Inspirational. Working Women of Tampa Bay is an active social network of female entrepreneurs and professionals. They focus on bringing together like-minded women through fun networking events, activities and learning opportunities designed with the busy woman’s schedule in mind. Becoming a member of Working Women of Tampa Bay is about more than simply attending events, it’s about discovering new ways to grow professionally and personally. 626
What do you CRAVE? I crave a business world where women are the leaders, not the followers, and female entrepreneurs can follow their dreams of opening a small business in their local community! Jessica Rivelli Who is your role model or mentor? My role models are my members. I watch them strive for success, overcome obstacles and support each other every day. Their inspiration keeps me motivated to be a better businesswoman. What is your motto or theme song? “Girls Just Want to Have Fun” by Cyndi Lauper sums up the reason for why Working Women of Tampa Bay was started.
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Contributors
Debi Adam
We believe in acknowledging, celebrating and passionately supporting locally owned businesses and entrepreneurs. We are extremely grateful to all contributors for this publication.
Alison Turner
graphic designer alisonjturner.com
Amanda Buzard lead designer amandabuzard.com
Kat Hall
project manager kat@thecraveompany.com
Lilla Kovacs
operations manager lilla@thecravecompany.com
Nicole Shema
director of business development nicole@thecravecompany.com
Carrie Wicks
copy editor linkedin.com/in/carriewicks
Celine Baldevia
design intern celine@thecravecompany.com
Holly Miller
assistant project manager purenerd.blogspot.com, Twitter: @blueyezluv1
Sarah Clise
intern monkeydomdia.wordpress.com 425.765.4650
Alyson Willis
photographer alysonwillisphotography.com facebook.com/alysonwillisphotography 803.448.8073
Alyssa Kibiloski
photographer create-ster.com, Twitter: @createsters
Amy Pezzicara
photographer pezzphoto.com, 813.598.2118
Andrea Wood photographer dreawood.com
Ann Gonzales
project manager create-ster.com, Twitter: @createsters
Brandy Medina
photographer bemephoto.com, Twitter: @bemephoto
Chelsea Patricia Photography photographer chelseapatricia.com
Christy Schutz
CRAVE tampa bay partner HigherCallingCommunications.com Twitter: @christykschutz
social media strategist lookformysign.com, Twitter: @debiadam
Emily Montes de Oca
photographer deocapac.com, 813.753.8265 emily@deocapac.com
Gloria Wilson Moore CRAVE atlanta partner gloria@craveparty.com
Gunnar Larson photographer gunnarlarson.com
Jade Timmerman
project assistant flipflopsandpearlsdesign.blogspot.com Twitter: @jntinteriors
Kendra Lewis
photographer sincerephotos.com
Lauren Nicole Studios
Marlene Hawthrone Thomas photographer
Meredith Rizzo Photography photographer 804.868.0821, meredithrizzo.com
Monique Eddleton
CRAVE atlanta partner monique@craveparty.com
Nancy Vaughn
CRAVE Tampa Bay Partner WhiteBookAgency.com Twitter: @whitebookagency, @nancyvaughn
Oana Hogrefe Photography photographer shutterview.com
Patrick Abernethy
videographer abernethyvideography.com vimeo.com/patrickabernethy, 704.231.0749
Patrick Onofre Photography
photographer laurennicolestudios.com
photographer 757.619.8032, patrickonofre.com Twitter: @OnofreShoots
Lindsay Wynne
Rebecca Crespo
photographer lindsaywynne.com, Twitter: @LindsayW_Photo
Louise Truett
CRAVE launch coordinator 704.778.7673, cityinspiredevents.com Twitter: @cityinspiredevt
coordinator thethirtysomethingbride.com, trulucouture.com Twitter: @T30SB, @trulucouture
Rhonda James
mandy and me studio
roohi photography
photographer Twitter: @mandyrator, @anasgatty, 941.330.5753
virtual assistant thyrighthand.com
photographer 727.252.8949, roohiphotography.com Twitter: @roohiphoto
Sandi Santos
photographer SandiSantosPhotography.com facebook.com/sandisantosphotography
Sintha Steward
promotion marketing products & services 3keysmarketingproducts.com, 704.249.5572
Taline Yedibalian
intern taline.Yedibalian@gmail.com
Uzbin Photography photographer uzbin.com
Melody bIringer Innovative. Feminine. Connective. Melody Biringer, self-avowed “start-up junkie,” has built companies that range from Biringer Farm, a family‑run specialty‑food business, to home furnishings to a fitness studio.
CRAVE Founder thecravecompany.com startupjunkie.com
Her current entrepreneurial love‑child is The CRAVE Company: designed to creatively connect entrepreneurs who approach business in a fresh way with the consumers they desire, as well as with each other. CRAVE is a resource for women entrepreneurs to promote their business and support likeminded women. Melody has taken CRAVE from Seattle to more than 30 cities worldwide, including New York City, Boston, Los Angeles, Chicago, Amsterdam and Toronto. Melody is a loyal community supporter, versed traveler and strong advocate for women-owned businesses.
What are your most popular products or services? The global CRAVE community connects savvy business owners through online networks and in-person events. We believe in the power of collaboration amongst smart, successful women entrepreneurs and we facilitate these relationships through our dynamic community. Our new online directory creates a hub for discovering women-owned businesses, with personal insights to attract followers to your business and encourage them to pursue dreams of their own. What was the motivation behind starting your business? I saw my best friend twice in a year and thought, “This is not right.” So I created excuses to get together so that we’d get it on the calendar, instead of giving it lip service. I crave girlfriend time. What is your motto or theme song? “Flashdance... What a Feeling” by Irene Cara. Every time I’m feeling a bit low, I play that song, and my spirits lift immediately.
CRAVE is about building bonds among friends and fostering connections with inspiring, entrepreneurial women. CRAVE cultivates friendships through quality girl time, strengthens the local community by supporting small businesses and serves as a guide to one-of-a-kind shopping, indulging and urban adventures. Learn more about the CRAVE network, including our guides, business events, girls-night-out parties and online networking at:
thecravecompany.com
Being an entrepreneur can be the most rewarding and thrilling choice you make in your business life. CRAVING SUCCESS is a peek into a sister entrepreneur’s head. Melody Biringer, founder of The CRAVE Company, invites you along for a readable romp through the up‑and‑down lessons of being an adventurous and independent businesswoman. Read reviews, get a sneak peek and purchase an e-book or paper copy at: thecravecompany.com/cravingsuccess
CRAVE Southeast is a celebration of women entrepreneurs that showcases some of the most creative, interesting and gutsy proprietors throughout our area.
SOUTHEAST
Let us introduce you to a fabulous new designer, to a miracle-worker masseuse, to a confectionery queen, to the amazing women in this region who will help satisfy your next craving. WHAT DO YOU CRAVE?
“CRAVE is all about community and stands out as a model of collaboration across female entrepreneurs from every industry. Now recognized across the country and expanding internationally, when you become a part of CRAVE, you are joining a truly diverse and powerful network of women. As a community and as a business, the brand reminds us to answer the desire-driven question, ‘What do you CRAVE?’” —Liz Lange of Liz Lange Maternity, Completely Me by Liz Lange and Shopafrolic.com “CRAVE is a modern treasure hunt for woman-owned businesses. Mapping a network of business owners throughout the world, CRAVE creates a sense of solidarity, support and goodwill that crosses all genres of business in one incredible collective.” —Robin Coe Hutshing, founder of STUDIO BEAUTYMIX