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Construction | COMMENT
FAR LEFT: The Kingdom Tower will stand at over 1,000m tall. LEFT: The world’s highest observation deck. ABOVE: Architect Adrian Smith.
Green Supply Chain: Improving competitiveness and your eco-footprint Supply chain consultancy manager for Masdar, Richard Reynolds, explains how to integrate environmental criteria into supply chain management without affecting the bottom line December2011
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ot since the emergence of supply chain management (SCM) in the late 1970s has a concept captured the imagination of the public, corporate management and policy makers as much as green supply chain management. This is driven by a range of factors that appeal to each of these constituencies in different ways. Green supply chain management (GSCM), which has emerged as a key approach for enterprises seeking to make their businesses environmentally sustainable, means inserting
environmental criteria into the decision-making matrix of traditional supply chain management.
Positively impacting profits It’s a common belief among many organisations that moving toward environmentally friendly practices will hurt the bottom line. In forums, workshops and conferences, I’m regularly asked the question, “Will customers pay the extra costs associated with going green?” The questioner is often surprised to hear that
www.buildgreen.ae