Trail Map experience In the style of a trail-map-meets-amusement-park-map, we will create an illustrated map combining all of the great events that Winter X Games has to offer.
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EVENTS TRAIL MAP In the same illustrated style as the television and print executions, fans will be able to see and experience all the various events, their dates, times and featured athletes. The map can come to life both online and offline at the Winter X Games. Features: • event list • tune-in schedule • video highlights (old and new) • livestream feed • text reminders Modular Experience: ESPN Schedule Page - The events trail map could replace the traditional schedule page and become the hub for all of the information about upcoming events. Facebook Page - The events trail map lends itself well to becoming a tab (Facebook app) on the Winter X Games Facebook page providing a built-in audience of over 2MM fans. Site Takeover - We could extend the rich media buy on key dates to include a full site takeover to showcase all the events and drive tune-in in an engaging visual way. Mobile - A one-off, light version of the events trail map could be built in HTML so that it is easily accessible by all mobile device users.
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Rich Media
Events Trail Map Banners Rich Media - A 300x250 rich media banner version of the interactive map where the user would be able to pan around the banner and zoom into each of the parts of the map, (as seen to the right) and then click on an event for schedule information and past highlights. Standard Banner - These would be a simplified standard banner (40k) version of the experience where you can cycle through the different illustrated events to drive tune-in. Then upon click the user would be taken to the schedule page, which would be the full immersive map experience.
Standard
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Event Integration Full Size Trail Map - A printed map to be placed around the event to show the schedule and where events are taking place. Printed Hand Out Map - A pocket-sized version of the map for use at the event. Touch Screen Digital Map - Inspired by the full size online map, fans at Aspen could explore the events trail map on-site and see highlights and schedules right at the mountain. Text Reminders - Users of the interactive map can also give their information to be reminded via text of the specific events that they are interested in viewing.
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