California 24 November 24, 2019

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CALIFORNIA STATE EDITION

November 24 2019 Vol. I • No. 24

State Supplement sponsored by:

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A DEMOLITION BUSINESS

By Lori Lovely CEG CORRESPONDENT

Maybe it’s only natural that a demolition contractor prefers to focus on the future rather than look back. National Demolition Contractors Inc., (NDC) based in San Pedro, Calif., doesn’t dwell in the past. “For us, it’s all about moving forward,” said Frank Sahagun, business development manager. “What’s the next phase?” Founded in 1995 as a small hauling and disposal business by Jeff and Jennifer Perry, the company evolved from simply picking up and disposing of construction and demolition debris from job sites throughout Southern California to being the company doing the demo, employing many people. In addition to heavy civil demolition, mass excavation and grading and earthwork, NDC also performs abatement, specializing in environmental remediation, as well as asbestos and lead remediation. Other services they offer include disaster relief, emergency services and operated rental equipment.

NDC owns and operates one of the largest Tier IV-compliant fleets of Cat equipment in the southwest region.

Equipped for Work From the beginning, Sahagun explained, NDC has invested a large portion of revenue into the company in the form of machines, personnel and office space. “We’ve grown from humble beginnings

into a company with more than $500 million in bonding capacity and [more than] 45 pieces of heavy demolition equipment.” That investment has resulted in NDC owning and operating one of the largest Tier IV-compliant fleets of Caterpillar equipment

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NDC will continue to grow and evolve with more environmental remediation work and mass excavation projects — maybe even the mining industry.

in the southwest region, with more than 52 pieces of equipment, from skid steers to 374 excavators. “We have all the right tools,” Sahagun said, “including two new high-reach excavators capable of reaching over 100 feet.” That fleet is all Cat. Sahagun stated that it’s easier for them to stay with one brand and “Cat has treated us right from the beginning, with maintenance and new orders.” In addition, NDC’s mechanics find it easier and faster to get the parts they need. “And visually, it just looks better, in terms of branding and marketing.” NDC prefers to own its fleet, but they developed a rental program to rent out their equipment to other contractors — but not just the iron; renters get experienced NDC operators too. Sahagun explained that the program assists smaller firms and general see NATIONAL page 14

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Page 2 • November 24, 2019 • www.constructionequipmentguide.com • California State Supplement • Construction Equipment Guide


Construction Equipment Guide • California State Supplement • www.constructionequipmentguide.com • November 24, 2019 • Page 3

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*Financing offers valid from October 1, 2019 to January 31, 2020. 0% for 60 months finance rate with zero down available only on the following new machines manufactured by Caterpillar aterpillar Inc.: Cat Mini Excavators, Compact TTrack Loaders, Multi Terrain Loaders, Skid Steer Loaders and Compact Wheel Loaders (903-908 models only). 0% for 48 monnths with zero down, plus a 3000 hour/3 year Powertrain & Hydraulic Extended Protection Plan only on n the following new machines manufactured by Caterpillar Inc.: Cat Compact Wheel Loaders L (910-914 models only), Backhoe Loaders, Small Dozers, Small Wheel Loadeers and TTelehandlers. elehandlers. TToo be eligible for an Equipment Protection Plan offer (where applicable), the machine hine must be financed with Cat Financial. FFinancing, zero down, and published rate terms are subject to credit approval through Cat Financial for customers who qualify. Buyers are not guaranteed to qualify. Higher rates may apply for buyers with lower credit rating or qualifications. ifications. Offer available only at participating Cat dealer dealers. Flexible payment terms available to those who qualify. Offer is available to customers in the USA only. Offer subject to machine availability. Offer may change without prior notice and additional terms and conditions may apply. Contact your Cat dealer for details. **The two-year standard warranty (2,000 hours or 24 months, whichever occurs first) applies only to new Cat Mini Excavators, Compact Track Loaders, Multi Terrain Loaders and Skid Steer Loaders. © 2019 Caterpillar. All Rights Reserved. CA AT T, CA ATERPILLAR, TERPILLAR, LET’S DO THE WORK, their respective logos, “Caterpillar YYellow”, ellow”, the “Power Edge” and Cat “Modern Hex” trade dress as well as corporate and product identity used herein, are trademarks of Caterpillar and may not be used without permission. www.cat.com / www.caterpillarr.com .com


Page 4 • November 24, 2019 • www.constructionequipmentguide.com • California State Supplement • Construction Equipment Guide

JCB Enhances Dealer Network With Location in Fontana JCB construction equipment dealer SoCal JCB has opened its newest dealer location at 14675 Valley Boulevard in Fontana, Calif. The 1.5-acre facility is the new headquarters for SoCal JCB and includes product display and demonstration areas, three service bays and a modern office environment. The dealership was officially opened with a ribbon cutting by Mayor Acquanetta Warren, Julie Kelly and Phil Cothran from the Fontana Chamber of Commerce, and other local dignitaries. Representing JCB was Richard Fox-Marrs, president and CEO of JCB North America, members of the JCB North America executive team and Alice Bamford, granddaughter of JCB’s founder. “The SoCal JCB team is genuinely committed to providing local customers with the JCB equipment and support they need to

Socal JCB staff and guests at the grand opening of the new location.

operate efficient, profitable businesses,” said David Hill, vice president of JCB West Coast. “The changes SoCal JCB is implementing — from opening this new facility, to doubling the number of mobile JCB technicians on the road — are creating a great customer experience and are becoming a model for dealers throughout North

America.” SoCal JCB is backed by JCB North America and sells and supports JCB construction equipment to customers throughout the greater Los Angeles area and neighboring counties. For more information, visit www.socaljcb.com. 

Mayor Acquanetta Warren (third from R) and Alice Bamford join JCB executives and local dignitaries to cut the ribbon to commemorate the opening of the new SoCal JCB premises in Fontana, Calif.

The SoCal JCB team is genuinely committed to providing local customers with the JCB equipment and support they need to operate efficient, profitable businesses.

JCB construction equipment dealer SoCal JCB has opened its newest dealer location at 14675 Valley Boulevard in Fontana, Calif.


Construction Equipment Guide • California State Supplement • www.constructionequipmentguide.com • November 24, 2019 • Page 5

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Page 6 • November 24, 2019 • www.constructionequipmentguide.com • California State Supplement • Construction Equipment Guide

High Projected Rail, Vehicle Traffic Spurs Corridor Project By Lori Tobias CEG CORRESPONDENT

Construction crews are at work on a southeastern Los Angeles County project that, when completed, is expected to save 15.3 vehicle delay hours daily. The $105.5 million Alameda EastCorridor (ACE) Durfee Avenue Grade Separation Project will separate the roadway and the railroad tracks on Durfee Avenue in the City of Pico Rivera. Plans call for constructing a roadway underpass on Durfee Avenue between Beverly Road and Whittier Boulevard under the Union Pacific railroad tracks with retaining walls and a new railroad bridge, according to the ACE fact sheet. The rails are traveled by 49 trains a day, a number that is expected to increase to 91 trains by 2025. Likewise, the 13,600 vehicles traveling Durfee Avenue per day is projected to increase to 14,300 vehicles by 2025. It is also highly traveled by pedestrians, particularly students at a nearby middle school, and bicyclists.

Alameda East-Corridor Photo

Grading to build the underpass, which involves shifting the railroad to a “shoofly.”

Alameda East-Corridor Photo

Alameda East-Corridor Photo

Grade separations can take a number of forms — elevating the roadway or the rails, or creating an underpass. This project involves moving the roadway beneath the rails.

The project will eliminate delays for emergency responders and crossing collisions. Nine collisions have been recorded at the crossing since 1981, resulting in four fatalities. Safety for pedestrians and bicyclists will be improved, with 563 pedestrians and 214 bicyclists counted over a 14hour period in January 2013. Emissions from idling vehicles will be reduced and locomotive horn noise eliminated. Crews with Riverside Construction Company are currently relocating utilities, including water, sewer and storm drains, powerlines and telephone, said Phillip Balmeo, senior project manager. Shoofly Work started in June. Grade separations can take a number of forms — elevating the roadway or the rails, or creating an underpass. This project involves moving the roadway beneath the rails, which was the city’s preference because it is more aesthetically pleasing, Balmeo said.

The $105.5 million Alameda East-Corridor (ACE) Durfee Avenue Grade Separation Project will separate the roadway and the railroad tracks on Durfee Avenue in the city of Pico Rivera.

“This is a pretty big project,” he said. “In order for us to work, we can’t disrupt the rail traffic. It is vital to our economic well-being. In order for us to build the underpass, we shift the railroad to what we call a shoofly. We shift it south first and move both main lanes south, then we work on the north half of the railroad bridge. We build all of that and once that’s done, we take the two shooflys and push them north to what we just built. Then we start on the south half. And, voila, you have a railroad bridge. “We build it on the existing ground and start tunneling underneath. We expose the entire bottom of bridge. Finish it and make it all smooth and pretty and you have an underpass. It’s what we call top down construction. You build everything at walking surface and then you start going underneath it. The shoofly term is an old one used by the railways for a temporary rail. When you are done, you shoo it away,” Balmeo said.

The Durfee Avenue project is just one of numerous projects aimed at mitigating the impacts of significant increases of freight rail traffic over 70 miles in the San Gabriel Valley. Project History ACE was created by the San Gabriel Valley Council of Governments (SGVCOG) in 1998. “The ACE Project consists of a comprehensive program of safety improvements and mobility upgrades at 39 railroad crossings and 19 roadway-railroad crossing grade separation projects at an estimated cost of $1.7 billion,” according to the SGVCOG website. “The ACE Trade Corridor is among the state’s and nation’s busiest rail corridors, carrying 16 percent of all oceangoing containers throughout the entire United States. The grade separations will improve crossing safety, eliminate vehicle delay throughout the local network and see CORRIDOR page 8


Construction Equipment Guide • California State Supplement • www.constructionequipmentguide.com • November 24, 2019 • Page 7

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Page 8 • November 24, 2019 • www.constructionequipmentguide.com • California State Supplement • Construction Equipment Guide

Company Completes Unique Move of Rock Crusher Mammoet has successfully transported a 760.5 ton (690 t) granite rock crusher and primary conveyor inside the A.R. Wilson Quarry mining site in Aromas, Calif. Both pieces of equipment needed to be relocated from the top of the quarry to the new location farther down in the mine. Mine owner Graniterock had previously attempted to drive the rock crusher downhill themselves, however, the crusher experienced a loss of braking power and the operation could not be completed safely. Mammoet was contracted because of its previous experience in mining equipment transport, and because of its proposed solution to move the crusher in one piece on self-propelled modular transporters (SPMTs), whereas other proposals received included dismantling the rock crusher before transport. Mammoet’s solution meant the machine could remain active until just hours before the move, which significantly

reduced downtime of this vital piece of mining equipment and avoided any unnecessary wear and tear on the machine. The rock crusher is one of only two rubberized crushers in the world (it has rubber wheels and is drivable), and is the only crusher currently in use. The quarry has been in operation since 1900, and by relocating the crusher, another 100 years of operation is expected. Both pieces of mining equipment were moved to another section farther down in the mine, approximately 4,000 ft. (1,200 m) away. The route encountered an 8 to 10 percent grade at times and a lot of mud, following several days of rain. Each piece of equipment was moved using SPMTs. This allowed for a more controlled move as the rugged SPMT tires provided the necessary traction to handle the grade challenge and mud. The 500 ft. (152 m) primary conveyor was relocated first. Due to its length, the conveyor was broken down into four

The 500 ft. (152 m) primary conveyor was relocated first. Due to its length, the conveyor was broken down into four sections to facilitate transport downhill. Then, each section was jacked-up and transported by SPMTs to the new location farther down in the mine. Once in place, a 450-ton gantry helped to position the old conveyor sections over a new conveyor before both were connected to form one larger unit.

sections to facilitate transport downhill. Then, each section was jacked-up and transported by SPMTs to the new location farther down in the mine. Once in place, a 450 ton gantry helped to position the old conveyor sections over a new conveyor before both were connected to form one larger unit. The rock crusher followed, in one piece, with a total travel time of less than two hours. The entire operation was completed on schedule and with zero incidents, despite the challenging weather conditions. With a long history working alongside mining and metals customers, Mammoet is positioned to help improve efficiency in construction, maintenance, turnarounds and equipment moves, the company said. Mammoet’s teams have worked in many mining sites worldwide, including the first dragline move to ever be completed in Australia. For more information, visit www.mammoet.com. 

Mammoet has successfully transported a 760.5 ton (690 t) granite rock crusher and primary conveyor inside the A.R. Wilson Quarry mining site in Aromas, Calif. Both pieces of equipment needed to be relocated from the top of the quarry to the new location farther down in the mine.

Riverside Construction Leads Corridor Utility Work CORRIDOR from page 6

locomotive horn noise, and reduce emissions.” The biggest challenge of the Durfee Avenue project is coordinating with the various utilities involved, Balmeo said. In times of emergency, such as the Dorian hurricane, crews must drop what they are doing to respond elsewhere. “Right now have utility relocation … and I’m stuck,” he said. “Without them moving we are dead in the water, and we end up dealing with delay claims. Otherwise, it’s just making sure they show up and do what they have to do and then we show up and do our work.” Technology has made the work easier and quicker, particularly when it comes to excavation. Instead of open cuts and trench

shields, crews work with directional boring equipment. “Directional bore rigs are pretty fascinating,” Balmeo said. “It has saved a lot of time and money. The directional boring rigs are vital to expediting our projects. The other fascinating component on this job is the shoring that is required. Excavators are digging so deep we have huge steel beams that need to get installed. We are close to electrical lines, so we have to be very, very careful installing beams. We’re using cranes and coordinating with the local power company. It’s a sight to see. We’ve got 12,000 volt lines running in this area. “We’re just crossing our fingers and hoping we can get this project built under budget and on schedule.”  CEG

Alameda East-Corridor Photo

Storm drains had to be relocated for the project.


Construction Equipment Guide • California State Supplement • www.constructionequipmentguide.com • November 24, 2019 • Page 9


Page 10 • November 24, 2019 • www.constructionequipmentguide.com • California State Supplement • Construction Equipment Guide

Construction Equipment Guide • California State Supplement • www.constructionequipmentguide.com • November 24, 2019 • Page 11

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Page 12 • November 24, 2019 • www.constructionequipmentguide.com • California State Supplement • Construction Equipment Guide

Looking Back at Vintage Iron at Work in California,

Western Contrating Corp. photo

High-production earthmoving with a Cat 657 scraper and D9 Quad push dozer on Western Contracting Corporation’s 19.9 million yd. section of the I-5 Ridge Route north of Castaic, Calif., in the mid1960s. Bucyrus-Erie Company photo

A Bucyrus-Erie 120B electric dragline loads a Mack Super Duty AP truck during construction of San Gabriel Dam north of Azusa, Calif., circa 1933. Built by the West Slope Construction Company joint venture, this was the world’s largest rockfill dam when completed in 1937.

R. G. LeTourneau Inc. photo, HCEA Archives

Not all lowboys are trailers for carrying equipment. This Caterpillar Sixty is pulling a 7-yd. R. G. LeTourneau Lowboy scraper. The Lowboy’s tailgate was drawn forward along a box beam to eject the load, and returned by springs in the beam. Unlike later designs, the Lowboy, and its predecessor the Highboy, dragged on the ground and had no apron; they carried only part of the payload and pushed the rest ahead of the bowl. Edgar Browning photo

During construction of Cherry Valley Dam in California’s Sierra Nevada in 1954 or 1955, a Bucyrus-Erie 88-B shovel loads Euclid 22-ton end dumps. The 88-B was rated at 4 yds. from its introduction in 1946 until 1960, when the 5-yd. Series II was launched. Contractor Guy F. Atkinson Company was a major customer for both B-E excavators and Euclid haulers.

R. G. LeTourneau Inc. photo, Maier-Daily Papers, HCEA Archives

R. G. LeTourneau Inc. photo, Maier-Dailey Collection, HCEA Archives

During March 1939, this Cat D8 and LeTourneau U20 24yd. Carryall were the primary earthmoving equipment for Granfield, Ferrar & Carlin on their 186,000 yd. project to grade Skyline Drive in the hills east of Oakland, Calif.

Cletrac tractors aren’t often associated with LeTourneau products; but in July 1933, Union Paving Company used Cletrac 80s to pull 9-yd. type B Carryalls on what is now State Route 9 at Skyline Boulevard in the mountains west of San Jose, Calif. Introduced in 1932, the B was also offered in a 12-yd. size, and was the first scraper to incorporate what became many standard Carryall design features.

R. G. LeTourneau Inc. photo, courtesy of Duane Parsons

These Cat and scraper combinations were used to feed the crushing plant and haul away tailings at R. E. Hazard’s project on U.S. 101’s Cuesta Grade north of San Luis Obispo, Calif., in October 1938. A Fifty is handling the rotary scraper, and a D8 is pulling a LeTourneau J12 Carryall owned by George W. Thompson & Company. Note the asphalt plant receiving aggregate from the crusher outfit.


Construction Equipment Guide • California State Supplement • www.constructionequipmentguide.com • November 24, 2019 • Page 13

Construction in the ‘Good Old Days’ in the Golden State

R. G. LeTourneau Inc. photo, Maier-Daily Papers, HCEA Archives

HCEA Archive photo

In 1938, Guy F. Atkinson Company was building the 13 million cu. yd. Hansen Dam, the world’s largest rolled earthfill dam at the time. R. G. LeTourneau filled the need for high-production equipment with the world’s first fleet of motor scrapers: Ten Model A1 Tournapulls with HU double-bucket, 30 heaped yard capacity Carryalls. Given their size, these rigs were over a decade ahead of their time.

Here’s an office with a view! An early Allis-Chalmers HD-21 rearranges the granite a couple of hundred feet above the worldfamous Emerald Bay of Lake Tahoe, 7.000 ft. up in California’s Sierra Nevada. The HD-21 was introduced in 1954, and production of the series continued under Fiat-Allis until 1981.

Euclid Division of General Motors, HCEA Archive photo

R. G. LeTourneau Inc. photo, courtesy of Duane Parsons

Oops! During an experiment involving Euclid Tandem TS-14 scrapers in a push-pull configuration, the trailing unit came a little too close to the edge. The problem occurred on a section of the California Aqueduct between Tracy and Patterson in the mid 1960s.

This Cat Diesel Seventy is using a LeTourneau straight dozer and power control unit to rearrange a coastal bluff along U.S. 101 near Malibu, Calif. in the spring of 1933.

HCEA Archive photo R. G. LeTourneau Inc. photo, courtesy of Duane Parsons

Hyster Company photo, Maier-Daily Collection, HCEA Archives

The west section of the newly-completed original San Francisco-Oakland Bay Bridge graces this June, 22, 1937 image of a Cat RD6 crawler tractor and LeTourneau U18 Carryall. Oakland contractor Fredrickson & Watson is hauling fill from Yerba Buena Island to the adjoining artificial Exposition Island, which was built initially for the Golden Gate Exposition of 1939-1940.

Here’s a machine not being used for its original purpose. The crawler arch was normally found in the woods skidding logs, but Charles L. Harney & Son is using this one, behind a D8, to remove streetcar rails from Market Street in downtown San Francisco, Calif., in Feb. 1947. A policeman stands ready to halt traffic as streetcars trundle past, and a cable Traxcavator works at far right. The D8’s operator appears to be checking out The Typewriter Company, where typewriters are sold, rented and repaired.

The California Department of Public Works uses a new Galion motor patrol, powered by a McCormick-Deering industrial tractor, in 1935. Galion’s Double Drive used an enclosed gearbox to deliver power to both axles. The days of rear-controlled motorgraders were already numbered as Galion was concurrently developing a center control, rear-driven motor patrol.


Page 14 • November 24, 2019 • www.constructionequipmentguide.com • California State Supplement • Construction Equipment Guide

National Demolition Contractors Always Looks Foward NDC’s rental program benefits smaller firms because they get quality equipment and elite talent behind the sticks.

NDC will continue to grow and evolve with more environmental remediation work and mass excavation projects — maybe even the mining industry.

Founded in 1995 as a hauling and disposal business, NDC has evolved from simply picking up and disposing of construction and demolition debris from job sites to being the company doing the demo. NATIONAL from page 1

contractors who may not have the infrastructure to support multiple projects. “Our rental program benefits these firms because they get quality equipment and elite talent behind the sticks. And it keeps the fleet busy. Jeff doesn’t like to have a full equipment yard,” Sahagun added.

NDC wants to be that “go-to” company for seemingly impossible jobs.

Projects NDC keeps its equipment busy on a variety of projects. Sahagun said they’re often called to “take down and remediate the most complex projects, from high-rise building demolition to mass soil excavations.”

“We can handle residential housing jobs like nobody’s business, but we prefer to challenge ourselves.”

Two recent ones — Temple and Southgate LACCD — span over one million sq. ft. in total demolition and abatement of hazardous materials … and both had short deadlines with very strict schedules. Mission NDC is known for taking on the high-risk, high-profile projects like those two aforementioned projects. “Our focus is on specialized demolitions, like high-rise structures, maritime operations, bridges, wharfs, buildings near the water ― the types of jobs that your ordinary demolition company can’t handle,” Sahagun

elaborated. “We can handle residential housing jobs like nobody’s business, but we prefer to challenge ourselves.” He said that NDC wants to be that “go-to” company for seemingly impossible jobs. “If there’s a bridge that has to be demolished within 24 hours, that’s when you call National. It is what we specialize in,” he added. Experience and expertise set NDC apart and enable them to think of solutions other contractors can’t provide. “We have an environmental manager who is an actual scientist,” Sahagun pointed out. see NATIONAL page 16


Construction Equipment Guide • California State Supplement • www.constructionequipmentguide.com • November 24, 2019 • Page 15

2014 Cat 420F, 3030 Hrs, 2WD, Enclosed ROPS, 4in1, Canopy, Ride Cntrl, Extendahoe w/QC, Rear Aux

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Page 16 • November 24, 2019 • www.constructionequipmentguide.com • California State Supplement • Construction Equipment Guide

Demo Firm Grows From Humble Start to Cali Powerhouse NATIONAL from page 14

“Our abatement coordinator has nearly 20 years of experience in that line of work.” All of NDC’s operators have been with the company for 20 years. However, all of the expertise in the world doesn’t mean anything if you can’t work as a team. “When we’re communicating and working together, there’s nothing we can’t solve,” Sahagun believes. “So many other companies in our industry have high turnover and nearconstant moving parts, but our key people have been here for

a long time.” Communication with the customer also is important. Knowing that every customer has unique needs, NDC adapts to each situation. Sahagun said they continually challenge themselves to do a job better than anyone else could. The Future That dedication goes hand-in-hand with customer service. “We’ve always asked our clients what else we can do to help them,” Sahagun said. That determination to

NDC has all the right tools, including two new high-reach excavators capable of reaching over 100 ft.

meet customers’ needs led NDC to add abatement, environmental and marine divisions to the company. “Today, we’re a true turnkey solution for our customers. Offering turnkey services saves the customer time and money and helps build trust,” Sahagun added. NDC will continue to grow and evolve. Sahagun envisions more environmental remediation work and mass excavations projects — maybe even the mining industry. “The future is bright for NDC and we have only scratched the surface,” he concluded.  CEG

NDC focuses on specialized demolitions, like high-rise structures, maritime operations, bridges, wharfs and buildings near the water.

Visually, NDC feels that it just looks better to have all Cat equipment, in terms of branding and marketing. All of NDC’s operators have been with the company for 20 years.


Construction Equipment Guide • California State Supplement • www.constructionequipmentguide.com • November 24, 2019 • Page 17

Public Auction Thursday, Dec 12, 2019 at 8:30 a.m. construction equipment auctioneers

www.wca-online.com • 2021 Goetz Rd., Perris, CA 92570 • 866-731-7760

Caterpillar 950 Wheel Loader

Kenworth T800 TA Heavy Haul Truck Tractor

Caterpillar 245 Hydraulic Excavator

Power Screen Commander 510

Assorted Unused Skidsteer Attachments

2003 Caterpillar 416D Loader Backhoe

Curber 5000 Curbing Machine

Wildcat TS616 Straddle Compost Turner

2012 International 8600 SA Water Truck

2015 Bobcat S850 Skid Steer Loader

Power Screen Chieftain Screening Plant

Caterpillar E240B Hydraulic Excavator

Live Online Bidding www.wca-online.com/register

Multi-Million Dollar Liquidation of Heavy Construction Equipment, Cars, Trucks & Trailers

RDO Equipment Happenings in Its NorCal Vermeer Region From the booming oil region in western North Dakota to the rich agriculture fields of eastern Oregon and Washington, RDO Equipment Co. does business with several types of customers and in numerous regions, cities, and communities. Depending on the time of year, there’s a lot going on – and it might not be what most would expect. Here’s a special look at what’s going on in RDO’s Northern California Vermeer region this time of year with the region’s General Manager, Brandon Kyse and Regional Sales Manager, Jeff Sobrero. The Region Overview The NorCal Vermeer region includes three stores: Fowler, Hayward, and Sacramento What’s Unique About This Region? While small in number of stores, the NorCal Vermeer region is massive in geographical footprint, covering customers just south of Bakersfield all the way up to the California/Oregon border, as well as northern Nevada, almost as far east as Utah. What Types of Customers Make Up the Region? The RDO team supports several areas of business in the region. According to Kyse, two of the biggest right now are also those that have grown out of incredibly different opportunities — wildfire clean-up and underground technology customers. “We had so many wildfires the last few years that really ravaged the state,” he said. “Many of our tree care and our forestry customers have stepped in to take on the clean-up and prevention work that came as a result.”

Sobrero added “Natural disasters aren’t pretty; they’re certainly not how we want our customers to grow and stay busy. But they happen and, in this area, we had several customers who were poised to take on the opportunity to expand or grow their business, thanks to the Vermeer equipment they already had and that we sell and support.” Underground fiber optic and telecom business, on the other hand, is one being driven by a positive trend. “The way we all communicate, work, and live now, the demand for data continues to grow,” Sobrero explained. “Our phones, streaming television, how businesses operate — everything needs data, so underground drilling for fiber optic line installation is a booming market for us.” Kyse agreed, adding, “The growth is country-wide, but here, we’re kind of the hub of the technology industry. A lot of cities want to be at the forefront of going to 5G, and be able to deliver fiber to homes and businesses.” What’s Going on for Customers This Time of Year? Unlike many RDO regions, the NorCal Vermeer region doesn’t see much of a seasonal aspect affecting customers, except for one key area that will be ramping up in the next few months: orchard removal. “A big part of our customers’ business in the orchard industry is the removal work,” Kyse said. Whether fruit-producing or nut-producing, orchard trees are often viable for many years, some lasting two, three, or even four decades. However, once they stop producing, they need to be removed to make way for a new batch to be planted. Kyse further explained, “Vermeer recycling and forestry

equipment is used to grind dozens of acres of orchard trees so the growers can rotate their crop.” What’s Exciting for the RDO Team in This Region? Every RDO region, every RDO store, and every RDO team is unique. Kyse and Sobrero agree their region is no exception and point out the energy that comes from the region’s ongoing success. “The NorCal Vermeer team has been steadily growing for years,” Kyse said. “We continue to see revenues grow and continue to add more team members every year, and I think it shows that the work we do to support our customers matters and it’s valued.” Sobrero built on Kyse’s comments, saying, “Our team members here are passionate about what they do, and our customers have very deep brand loyalty, both to Vermeer and RDO. That’s a testament to Vermeer for delivering quality machines but it’s also a nod to the RDO team for the service and support we back it up with.” Finally, both agree that Vermeer’s specialized equipment and the variety of customers the region supports offers makes it unique and creates a fun atmosphere for the team. “We get to work with all different sizes of customers,” Sobrero said. “Some purchase millions of dollars of equipment every year, then there are also the owner/operator guys who have one machine and you get the opportunity to interact with them on a daily basis, really work with them to help their company grow. It’s really fun and exciting to work with someone to buy their first grinder then ten years later, they’ve grown and we’re still their partner.” 


Page 18 • November 24, 2019 • www.constructionequipmentguide.com • California State Supplement • Construction Equipment Guide

NEXT ISSUE CLOSES: December 12, 2019


Construction Equipment Guide • California State Supplement • www.constructionequipmentguide.com • November 24, 2019 • Page 19

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Page 20 • November 24, 2019 • www.constructionequipmentguide.com • California State Supplement • Construction Equipment Guide


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