Very Innovative Person
It’s You! Yes! You are creative, you are capable to innovate. As a child you showed it every day. And now? These days, the world invites you to be creative again; your organization needs you to be innovative. The choice is yours: either you wait and worry, or you contribute to a joyful new world full of possibilities.
Creativity? Creativity is not a mystery or a special gift – it is a skill that can be learned and applied.
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How the brain works? Bees and Flies The Dog 3 wrong answers Momsels
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Children of 6 years old cannot see the loving couple, they see dolphins. If you cannot see the dolphins within 10 seconds, your brain is ‘spoiled’. If you cannot see the couple you better visit your doctor.
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Our thinking system is: • • • •
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Quick Correct Depending on context Lazy
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Logical thinking • 98 % of all our thinking • Pattern creating • Pattern supporting
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The phenomenal power of the human mind I cdnuolt blveiee taht I cluod aulaclty uesdnatnrd waht I was rdanieg The phaonmneal pweor of the hmuan mnid! Aoccdrnig to a rscheearch at Cmabrigde Uinervtisy, it deosn't mttaer inwaht oredr the ltteers in a wrod are, the olny iprmoatnt tihng is taht the frist and lsat ltteer be in the rghit pclae. The rset can be a taotl mses and you can sitll raed it wouthit a porbelm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe. Amzanig huh? Yaeh, and I awlyas thought slpeling was ipmorantt. NOTE: I read this somewhere and I just had to pass it around. I do not know the origins of the text
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Creative thinking • 2 % of all our thinking • Pattern break trough • Creating something new
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Playing rules of creative thinking • • • • • •
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No in between judgement Open within the group, privacy to the outside world Acceptance of all ideas Equality among participants Hitchhiking on others’ idea The result is everybody’s
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Fundamental skills and attitudes • • • • •
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Observation Association Imagination No prejudgement Keep on looking for alternatives
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Imagination Imagination is of bigger use than knowledge. Where knowledge gives hold to all there is already, imagination holds the promise of all we will discover and achieve in future (Albert Einstein).
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Connect A to B in different ways Keep on looking for alternatives
A
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B
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Lateral thinking 1.  Reversal 2. Exaggeration 3. Wishfull thinking 4. Random word stimulation 5. Escape from what you think is normal / drop the dominant idea
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Experts speak
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Drill for oil You mean drill into the ground to try and find oil? You must be crazy!' Drillers who Edwin L. Drake tried to enlist to his project to drill for oil in 1859
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Television "While theoretically and technically television may be feasible, commercially and financially I consider it an impossiblity, a development on which we need waste little time dreaming."
Lee de Forest, "father of radio", 1926
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Telephone "One day there will be a telephone in every major city in the USA"
Alexander Graham Bell, c. 1880
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Computer‌ Computers in the future may weigh no more than 1.5 tons Popular Mechanics, 1949. "There is no reason anyone would want a computer in their home." Ken Olsen, founder of Digital, 1977 18
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Horse
"The horse is here to stay, but the automobile is only a novelty."
President of Michigan Savings Bank, 1903, advising Henry Ford's lawyer not to invest in the Ford Motor Company. 19
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Patents
We recently heard that in the late 1800 s it was suggested that the United States Patent Office be closed because, Everything that can be invented has been! 20
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Nuclear Energy There is not the slightest indication that nuclear energy will ever be obtainable. It would mean that the atom would have to be shattered at will. Albert Einstein, physicist, 1932.
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What will never change in your business?
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The creative process
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Starting and getting started • Problems and opportunities (the problem of not having a problem) • Is creativity required? (or vision, information, motivation, courage or competence?) • The exploration circle (feel, think, want)
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4 steps of the creative process 1. Defining the problem/challenge 2. Generating ideas
3. Selecting ideas 4. Action (value the idea)
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A graphical representation • Divergence phase (quantity, imagination, intuition, wild, diverse, no prejudgement) • Convergence phase (quality, judgement, logical, systematic, knowledge)
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1. Defining the problem • Briefing of the problem owner (a problem owner should be concerned, committed, competent and capable) • Questions from the group • Redefinition of the problem by every participant • Agreement from the problem owner to the chosen definition • Go for a sexy one
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2. Idea generation • Purge Shedding out the known. Every participant sheds out every single thought or idea to the subject. There should be no prejudgement of any kind from anybody. • Creative interventions to break through patterns
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Domains to think of, • By use of flower-power (?) • By use of your business model generator • By asking your employees or colleagues • •
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Creative techniques • • • • • • • •
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Analogy Presuppositions Brainstorms Provocative redefinitions Random stimulation Heroes Free incubation ..and many more
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Presuppositions • Look for crucial words in the problem definition • What are the presuppositions to this word or concept? • What if these presuppositions are not valid? What if we turn them into something else? Will there be new ideas coming up? • Alternative method: are there presuppositions in the already generated ideas to the subject?
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Free incubation 32
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OK, we’re out! Now what..?
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3. Idea selection • Focusing • Rationality and feeling • The Creadox (You want new, you find new, you select the most familiair) • Focusing on differences
• De COCD-Box
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COCD-Box Yellow ideas - ideas for the future Not (yet) realizable
- dreams, challenges - stimulation for the brain - tomorrows red ideas
Realizable
Bleu ideas - common ideas
- innovative ideas
- not to risky
- break trough
- easy to accept
- exciting ideas
- examples available
- practicable
known ideas
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Red ideas
New ideas
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4. Action plan • Write down advantages of the idea • Write down disadvantages of the idea • Turn disadvantages into advantages
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Compose a group for a creative session: • 1/3 specialist on the subject • 1/3 generalists on the subject • 1/3 wild gooses
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Create an inspiring setting • • • • • •
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Space Daylight Fresh air Furnishing Timing
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To a creative organisation: • Convince the top • Recognize barriers for creativity • Organize serious time, space and budget for creativity within your company • Use talents already available, make them visible • Give support to training and development • Develop own instruments • Choose smart targets • Don’t forget the fun 39
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Reducing Risk Aversion 40
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innovation = letting go 41
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Reducing risk aversion 1. Think 2. Feel 3. Trust 42
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Positive about caution..
Negative about caution 43
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Yes, but......
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Idea killers • • • • • • • • • • 45
Yes, but.. It is already existing We tried it before The boss won’t like that We should do some more research first Our clients are not used to that Our industry is to conservative That will be to expensive That is not allowed Etc. www.21Lobsterstreet.com
Yes, and......
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Balloon/ exercise
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nearling “ A nearling is a positive word for something that you did with the right intentions, which has not (yet) led to the right result. ” The reasons for nearlings not to succeed can be diverse: • the circumstances have changed • a better option has been chosen • you made an error • faith decided differently • there suddenly were other priorities • ... Until this moment there is no right English word for this phenomenum. There is the word 'failure', yet that sounds negative. An attempt, of an initiative. You only recognize a nearling when you look back. You can always learn from a nearling. The nearling fills a gap in the international innovation language.
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Be proud! You can be proud of nearlings because: 1. You started an initiave 2. You may have moved others 3. Maybe it let you to something that was successful 4. You need many nearlings, for a few successes 5. You learned from it 6. ...
We want to contribute to increase the international innovative culture and entrepreneurship by introducing this word. The nearling emphasizes that initiatives are almost ALWAYS valuable, even if they don’t lead to the right result (directly). Share your nearlings at: www.nearling.com
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‘Freedom means nothing if it doesn’t include the freedom to make mistakes’ Mahatma Ghandi
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It was a day like this when Leonardo da Vinci started his Mona Lisa. What will you start today?
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If it doesn’t go with love It doesn’t go
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With love, take care, Anne Heleen & Willem
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