Computertalk Digital Channels
In This Issue:
The Intersection
of
Technology
and
Management
®
Vl. 32 No. 1 • January/February 2012 for the Pharmacist
That Engage Patients
by Will Lockwood
If you haven’t already, it’s definitely time to get a handle on patient-oriented digital communications and marketing channels such as the Web, email, and social media. There are different ways to get started and move ahead, from do-it-yourself solutions to hiring people dedicated to promoting your pharmacy through these channels. Find out what five different pharmacies are doing and why they believe digital channels offer a significant new way to stay connected with patients. Story begins on page 19
Features
Departments
12 Connecting to Community Is Key
4 Publisher’s Window A Word About ASAP 6 Industry Watch 8 Exclusive Web Content 36 George’s Corner Pedigrees and Such 38 Technology Corner Practice Opportunities to Consider in 2012
to Growth
by Maggie Lockwood
Kapler’s Pharmacy recently celebrated 65 years in business. Owner Sam Kelly isn’t resting on her laurels, though. She’s expanded OTC offerings and opened a sister store featuring recycled and “green” products. She’s looking to her POS system to position this independent pharmacy for the future.
15 The E-Prescribing Learning Curve:
One Pharmacy’s Experience by Will Lockwood
Pharmacists Marge and Rick McCoy are receiving the majority of new prescriptions electronically at their Lopez Island Pharmacy. This has turned their practice into something of a laboratory in which they are seeing what happens when this important technology is put into broad use. Not surprisingly, it turns out that there’s a lot of work to be done when you completely revamp the way prescriptions flow from prescriber to pharmacy. Find out what the McCoys are seeing, and how they are working with local prescribers to get e-prescribing to reach its full potential. 2
ComputerTalk
40 Catalyst Corner Positive Technology News Starts 2012 42 Viewpoints Ways to Address Medication Adherence 45 Conference Circuit The American Society of Consultant Pharmacists 2011 Annual Meeting and Exhibition American Society for Automation in Pharmacy 2012 Annual Industry & Technology Issues Conference 44 Index of Advertisers 48 Websites to Visit