Communicating Community Integrated Care by Community Integrated Care

Communicating Community Integrated Care

Welcome to the new-look Community Integrated Care!

Something looks a little different here, right? Hopefully, you’ll notice that we have a bold new visual style for our charity! One that reflects our previous look, but also moves us in a more dynamic direction, as we strive to become ‘The UK’s Leading Health and Social Care Charity’.

Communicating Community Integrated Care

Why have we done this? Well, first things first, our organisation has changed a lot recently! During our Big Change programme, we moved away from our previous structure, where we had divisions called ‘Independent Living’ and ‘Senior Care’. Instead, we now focus on working locally, by structuring our charity into six regional business units.

SCOTLAND

NORTH EAST

NORTH WEST LIVERPOOL, SEFTON, CUMBRIA & LANCASHIRE

CENTRAL

NORTH WEST CHESHIRE, WIGAN & SOUTH MERSEYSIDE

This change required us to adapt the way we that we promote ourselves and explain who we are and what we do. SOUTH

But as importantly as this, ‘CIC Group’ felt a bit anonymous, didn’t it? It didn’t give people a true sense of our organisation and what we are all about. ‘Community Integrated Care’ says so much more. In fact, in a way, those three words say it all: UÊÊ7iÊÜ À Ê ÊÌ i Community Supporting people to overcome their challenges and live full and happy lives. UÊÊ7iÊ`i ÛiÀÊIntegrated services We try to break down barriers by bringing people and professionals together, to provide joined-up support. UÊÊ7i Care Community Integrated Care is privileged to employ 5000 people who don’t just work in the care sector, but are really caring people.

This rebrand is about changing with the new direction for our charity and also cerebrating what makes us unique. So, CIC Group, Independent Living and Senior Care are no more! We are a special charity, whose name says it all: Community Integrated Care…

Communicating Community Integrated Care

More than a name A good brand isn’t just a name or a nice logo. Good branding means letting your customers know about what sets your organisation apart. Business people sometimes call this a ‘unique selling point’.

At the very beginning of our rebrand process, we sought the opinions of many people in our organisation - from our Trustees to our front-line staff and the people we support. We asked for their experiences of being part of our charity and what they believe are our greatest strengths.

People Passion Potential

They gave us lots of interesting feedback and some common themes emerged, we distilled these into three words:

These words are at the core of our new branding.

Our new style showcases three key statements that express the very best of our charity: UÊÊ¼7i½ÀiÊ*À Õ`Ê vÊ"ÕÀÊPeople’ - Community Integrated Care is incredibly fortunate to employ and support thousands of amazing people. Rightly, we are incredibly proud of our dedicated employees and the exceptional achievements of the people we support. UÊÊ¼7iÊ >ÀiÊ7 Ì ÊPassion’ - Our staff are incredible people, who so often give ‘that bit extra’. We know that you care passionately about the people you support, their loved ones and your service. This deserves celebrating. UÊÊ¼7iÊ i iÛiÊ ÊPotential’ - Our colleagues want the absolute best for the people they support. You don’t settle for second best or see barriers and labels. You see the potential in every person we support and work hard to realise it.

Communicating Community Integrated Care

More than words We’ve made a big promise with these three words - ‘People, Passion, Potential’. They raise the expectations of all of our customers, from the people we support to our professional partners, that we will provide them with an exceptional service. Our Big Change programme and ambition to become The UK’s Leading Health and Social Care Charity sees us strive to achieve real excellence. You, your service and regional team, have a major role to play in this - and in this way, you bring our brand to life. When you and your service do something amazing, you’ll be living proof that Community Integrated Care believes in potential, cares with passion and is proud of its people.

“Who do you work for?” We’ve all been asked the question “What do you do?” or “Who do you work for?”. It can be tempting to say something like: “Oh, I work in a care home down the road” or “I work in an office for a charity”.

Whilst both of those statements might be true, we are all part of something bigger and much more special - Community Integrated Care. It’s just hard to see this sometimes, when we are so focussed on our own particular service or job role.

What do we look like as an organisation? We are one of the biggest UK charities. We support more than 2500 people and employ an amazing 5000 staff! We work across the social care sector. Community Integrated Care supports people with learning disabilities, mental health concerns, autism and age-related needs, like dementia. Few care providers have our special mix of talents and experience. We have an incredible history. Community Integrated Care helped people to leave institutional hospitals, by pioneering ‘Care in the Community’. Over the past 25 years, we’ve broken many barriers and changed countless lives.

We have a bright future too. We’re going places, with a breath-taking ambition to become the UK’s Leading Health and Social Care Charity. We are successful at what we do. At our best, we do amazing work and we are recognised for this too; this year we won or were shortlisted for more than 30 top care awards! We are a growing force. Over the next five years, we’ll be growing 30% - meaning that we’ll be helping many more people to fulfil their potential. So, be proud of yourself, your service, your colleagues, your team and the people you support. But also be proud to be part of our bigger team Community Integrated Care.

Communicating Community Integrated Care

The Next Steps As you can imagine, it’s a very big task changing the brand of an organisation - especially one as big as ours! Over the months ahead, we’ll be starting to phase out our old style and move to the new one. However, you’ll already begin to notice some changes, including: UÊ Ê9 ÕÀÊ V> ÊÀi} > Ê vwViÊ >ÃÊ>Ê iÜÊ suite of promotional literature. If you are attending a local conference or event, have an enquiry to your service, or are meeting new professional partners, you can use these to showcase our work. UÊ Ê/ iÀiÊ ÃÊ iÜÊÃÌ>Ì >ÀÞÊ>Û> >L iÊqÊ iÊ letterheads and compliments slips. Hard copies of these can be requested from your local regional office and you can also download Microsoft Word versions of our letterhead from our intranet, ‘Click’. UÊ Ê7i½ÛiÊÀi >Õ V i`Ê ÕÀÊÜiLÃ ÌiÊÌ ÊÀiyiVÌÊ our new brand. We’ve kept all of the great features that saw our site (www.c-i-c.co.uk) win ‘Website of the Year’, but also given it a fresh new look. UÊ Ê/ iÀiÊ>ÀiÊ Ìi ÃÊ iÊiÛi ÌÊ« ÃÌiÀÃÊ> `Ê PowerPoint templates, which have been adapted to our new style. These can be accessed on Click.

Support in the Community Support at Home

People Passion Potential

People Pa ssion Pote ntial

Over the months ahead, you’ll see more and more of the new style. However, if you have any questions or concerns, please email the Communications and Marketing Team: marketing@c-i-c.co.uk

Communicating Community Integrated Care

How can you Communicate Community Integrated Care?

We Care With Passion Community Integrated Care was founded in 1988, with

At Community Integrated Care we believe that good support

the aim of supporting people leaving long-stay, institutional

means enabling people to achieve their fullest potential, by

hospitals to lead fuller, better lives in the community.

continually promoting their independence. To achieve this, we

We were one of the pioneers of ‘care in the community’, believing that having support needs should not be a barrier to living with independence and choice, and we have always kept these values at our heart. Our charity has grown to deliver a wide range of innovative and bespoke services to thousands of people. With our broad mix of experience and specialist skills, we have the ability, insight and resources to deliver exceptional services.

“I like doing the things I love, with the people important to me.” Kerry, Tenant at Dodman Road

focus on delivering ‘person-centred support’. This means that every person is provided with a personalised service that is right for them as an individual – fulfilling their needs, interests and aspirations. We enjoy working in close collaboration with health and social care professionals, such as commissioners, social work professionals and GPs, sharing our mutual expertise and skills. In doing so, we are able to deliver services that holistically meet the care and support needs of the people we support.

We Believe In We Care With Potential Passion

“I like doing the things I love, with the people important to me.”

Our Values

– WE ENABLE individuals to Community Integrated Care strives to make the meet their needs and fulfil greatest possible difference society and the people Community Integrated Care was founded in 1988, to with At Community Integrated Care we believe that good support their aspirations. Our ambitious and we support. Welong-stay, were founded with a clear vision that the aim of supporting people leaving institutional means enabling people to achieve their fullest potential, by uncompromising attitude – WE ASPIRE to be the best at a disability should not mean exclusion from hospitals to lead fuller, having better lives in the community. continually promoting their independence. To achieve this, we is reflected in our what we do. opportunity, dignity and equality. This samefocus passion on delivering ‘person-centred support’. This means that We were one of the pioneers of ‘care in the community’, organisational values, and commitment remains at the very core ofevery our person is provided WE is DELIVER the best with a personalised service– that believing that having support needs should not be a barrier which are the five key charity today. possible outcomes for the right for them as an individual – fulfilling their needs, interests to living with independence and choice, and we have always characteristics that we people we support and the and aspirations. We believe in aiming for the exceptional, by always kept these values at our heart. always endeavour to uphold: partners we work with. focussing on improvement and thinking big. We In enjoy working in close collaboration with health and Our charity has grown to deliver a wide range of innovative – WE INCLUDE the people recognition of this, the vision of Community Integrated social care professionals, such as commissioners, social work – WE RESPECT individual and bespoke services to thousands of people. With our broad we support, our staff, the Care is to become the UK’s Leading Health professionals and and GPs, sharing mutual expertise and skills. choice andour promote mix of experience and specialist skills, we have the ability, communities we work in Social Care Charity. In doing so, we are able to deliver services inclusion, rights and that holistically meet insight and resources to deliver exceptional services. and our partners. the care and supportindependence. needs of the people we support.

Kerry, Tenant at Dodman Road

We Believe In Potential Community Integrated Care strives to make the greatest possible difference to society and the people we support. We were founded with a clear vision that

People Passion Potential

having a disability should not mean exclusion from opportunity, dignity and equality. This same passion and commitment remains at the very core of our charity today. We believe in aiming for the exceptional, by always focussing on improvement and thinking big. In recognition of this, the vision of Community Integrated Care is to become the UK’s Leading Health and Social Care Charity.

Our Values Our ambitious and uncompromising attitude is reflected in our organisational values, which are the five key characteristics that we always endeavour to uphold: – WE RESPECT individual choice and promote inclusion, rights and independence.

People Passion Potential

– WE ENABLE individuals to meet their needs and fulfil their aspirations. – WE ASPIRE to be the best at what we do. – WE DELIVER the best possible outcomes for the people we support and the partners we work with. – WE INCLUDE the people we support, our staff, the communities we work in and our partners.

People Passion Potential

We all have a role to play in celebrating our organisation and communicating well. Here are some golden rules: UÊ G Ê et behind our brand! We’ve worked hard to come up with a new, better look for the organisationÊqÊ ÜÊÜiÊ ii`ÊÞ ÕÊ to use it! Be sure to use the new materials that are provided, rather than things like old literature and letterheads.

UÊ B Ê uild you communications skillsÊqÊ It doesn’t matter if you have a lovely letterhead or PowerPoint template, if what goes on these isn’t up to scratch! Always strive to deliver a great communication, no matter what tool you use.

UÊ S Ê ay our nameÊqÊ7 iÀiÛiÀÊ« ÃÃ L i]ÊÕÃiÊ our proper name - Community Integrated Care - rather than CIC. It’s so much more distinctive and memorable!

Our intranet has a range of ‘How To’ marketing guides, giving you top tips on things like how to write a good letter, take perfect photographs and deliver a great presentation. Why not check these out and build your skills?

Communicating Community Integrated Care

Sample Name Company Position

dd: 0123 456 7899 eml: sample.name@c-i-c.co.uk

Old Market Court, Miners Way, Widnes, Cheshire, WA8 7SP. 0151 420 3637 information@c-i-c.co.uk www.c-i-c.co.uk

With Compliments

People Passion Potential Head Office: 2 Old Market Court, Miners Way, Widnes, Cheshire, WA8 7SP. 0151 420 3637 0151 422 5385 information@c-i-c.co.uk www.c-i-c.co.uk Registered Office: 2 Old Market Court, Miners Way, Widnes, Cheshire, WA8 7SP. Community Integrated Care is a company limited by guarantee, registered in England and Wales (Company Registration Number 2225727). Community Integrated Care is also a registered charity (Charity Registration Number 519996 (England) and SC039671 (Scotland)).

U Showcase your good workÊqÊ"ÕÀÊLÀ> `Ê comes alive when we tell people about ÕÀÊÃÕVViÃÃiÃÊqÊÃ Ê > iÊÃÕÀiÊÌ >ÌÊÞ ÕÊ showcase yours! Don’t forget to keep your partners up-to-date with good news from your service. Be sure to also let the Marketing and Communications team know tooÊqÊÌ iÞÊV> Ê i «Ê you with things like getting your news in your local newspaper or featuring it on our website (which has an amazing 100,000+ visitors a year!). They supported 30 services, individuals and teams to be shortlisted for prestigious V>ÀiÊÃiVÌ ÀÊ>Ü>À`ÃÊÌ ÃÊÞi>ÀÊqÊ«iÀ >«Ã]Ê if you share your successes, you could be one of our stars of 2014! U Make a name for yourself qÊ Ê>ÊÃiVÌ ÀÊ like ours, word-of-mouth is so important. You can start a buzz about Community Integrated Care and your service by being active with groups in your community.

The likes of provider forums and carer support groups are a great way to meet new professionals and people looking for support, as well as cultivate a local reputation. Why not speak to your manager or Regional Manager, to see how else you can get involved in your local community? U Focus on customer serviceÊqÊ"ÕÀÊ new brand sets a high expectation, so delivering poor customer service will be a massive let down. We need to strive to provide a consistently iÝVi i ÌÊVÕÃÌ iÀÊiÝ«iÀ i ViÊqÊvÀ Ê answering phone calls professionally, to listening and responding to customer comments and dealing well with enquiries and complaints. Good customer service is the foundation vÊ> ÊÃÕVViÃÃvÕ ÊLÀ> `ÃÊqÊwe want it to be at the core of ours too!

Communicating Community Integrated Care

Share your thoughts! Let us know what you think about our new rebrand! Weâ&#x20AC;&#x2122;d welcome your ideas and any feedback you may have. Get in touch at: marketing@c-i-c.co.uk

People Passion Potential

Registered Office: 2 Old Market Court, Miners Way, Widnes, Cheshire, WA8 7SP. 0845 543 9911 information@c-i-c.co.uk www.c-i-c.co.uk