Portfolio by Torstein Søreide Skogedal

brings cake

Torstein S. Skogedal

91582909 torsteinsoreide@gmail.com

Thomas Eltvik

communicakers@gmail.com @communicakers

46430770 thomas_eltvik@hotmail.com

About As a team, Torstein and Thomas has visions of working creatively on jobs that can inspire and enthuse customers. And win a lot of awards as well. Mix a healthy dose of strategy, a teaspoon of copywriting and art direction, add two heads of creative consciousness and blend together to an exquisite concept that melts in your mouth.

Brief The Norwegian government wants to build electrical wiring over the most beautiful view in Norway, shipping electricity to Norwayâ&#x20AC;&#x2122;s second largest city. The Norwegian tourist association strongly oppose this, and therefore wants us to make a campaign stating their opinions. The place they want to build the wiring is called Hardanger.

Idea We have to show the politicians that the Norwegian people want to keep Hardanger natural and beautiful. And itâ&#x20AC;&#x2122;s not enough saying it. We have to show it. And it has to be truthful. Therefore we activate and include the Norwegian population in our communication. Making people show politicians that the masts are unwanted.

Adshel Unique adshels where people can scrape the surface and to remove the masts and reveal the background. The text says: “Join in and treasure Norway’s most beautiful scenery.”.

G IN N

IN N

FORE

www.skrapforhardanger.no

NORS

FORE

Vær med og bevar en av Norges vakreste naturopplevelser

www.skrapforhardanger.no

NORS

Vær med og bevar en av Norges vakreste naturopplevelser

Print ad newspapers A half scraped shot of Hardanger. Text encourages to check the interactive campaign online.

Skrap for Hardanger Vakker utsikt, stillhet, frisk bris mot et varmt ansikt. Ikke la noe forstyrre fantastiske Hardanger. Hjelp oss 책 kjempe for naturen www.skrapforhardanger.no

FORE

TU I

NORS

FORE

NORS

I godt over 100 år har Den Norske Turistforening gitt natur opplevelser for livet. Nå vil regjeringen dramatisk endre en av de mest tradisjonsrike naturopplevelsene i Norge.

Vær med og bevar norsk natur

NORS

TFORE

- skrap for Hardanger. www.skrapforhardanger.no

Direct mail Takes the essence from a lottery ticket with a scrapeable surface. Text on backside: “For over 100 years The Norwegian Tourist Assosiaction has provided nature experiences for life. The government now wants to radically change one of the most beloved sceneries in Norway”. The rest of the text leading in to the campaign site.

FORE

NORS

Skrap for Hardanger! I godt over 100 ĂĽr har Den Norske Turistforening gitt natur opplevelser for livet. NĂĽ vil regjeringen dramatisk endre en av de mest tradisjonsrike naturopplevelsene i Norge. Skrap et felt av mastene vekk fra Hardanger, og marker din stemme mot kraftutbyggelsen.

Campaign site We encouraged the Norwegian citizens to scrape for Hardanger on the campaign site. When 250 000 people had scraped, the full natural image of Hardanger appeared. The image was continously streamed on digital screens in Norwayâ&#x20AC;&#x2122;s largest cities

FORE

NORS

Skrap for Hardanger! I godt over 100 år har Den Norske Turistforening gitt natur opplevelser for livet. Nå vil regjeringen dramatisk endre en av de mest tradisjonsrike naturopplevelsene i Norge. Skrap et felt av mastene vekk fra Hardanger, og marker din stemme mot kraftutbyggelsen.

You could also connect your activity to social media, giving your friends opportunity to see where you’ve scraped, and how many of your friends who’s interacted on the page.

Digital screen streaming We sent a live feed stream from the website on digital screens in Norwayâ&#x20AC;&#x2122;s largest cities. Creating awareness and attention about the campaign.

Brief Launch Umbro’s new shoe collection “A Frame” to a young and football inspired audience. The shoe collection will be a lifestyle product alongside their existing workout clothes. The brand has a position as a football brand, and therefore want to take this further. The new strategy is called “1350. Inspired by the pitch - for a life outside it. “A football match lasts 90 minutes. That leaves 1350 of the day. Target audience are people between 16 and 24 that admire the football culture. They are culturally active and technologically updated. They are also conscious of the footwear they use.

Idea People love their team. And seing their colors makes us proud. So we wanted people to fight for their team. And experience a match outside the pitch. Fighting for their team everywhere they go. And lose against rivals if they donâ&#x20AC;&#x2122;t take up the fight. Make your step count is a huge multimedia campaign that takes place online, on football stadiums, digital advertising screens and in stores. Download the application and cover the world with your teams colors wherever you go.

MAKE YOUR STEP COUNT Mark this and other streets with the colours of your team. Download the application Available on all smartphones

Adshel Get attention to the campaign and make people download the application

MAKE YOUR STEP COUNT Mark this and other streets with the colours of your team. Download the application Available on all smartphones

Application Download the application “1350 - make your step count” to your smart phone.

Choose team

CELTIC FC

MAKE YOUR STEP COUNT

CELTIC FC

Team name CELTIC FC

CELTIC FC

Color the town center

- and get your colors all over the stadium monitors

YOUR STEP COUNT

CELTIC FC

Umbro challenges their users on matchdays. Challenges can be taking over a mall, a spesific area in your town or a zone around the stadium.

Choose team

CELTIC FC

CELTIC FC Color the town center

- and get your colors all over the stadium monitors

Take over these 5 malls

- and get your banner at the monitors at 5 malls

Surrond the stadium

- and get your banner from top to bottom outside the stadium

Select pattern

CELTIC FC

Color the town center

Select color

Activity

Wins

Challenges

Profile

Shop

Activity

My team

Challenges

Profile

Shop

Mark your city with your team colors, using the GPS function. The streets you walk will be marked with the colours of your team. You can see your teammates and follow the activity from opponentCELTIC teams. The FC goal is to dominate the city with your team colors.

CELTIC FC 121

My team

Shoes

Surrond the stadium

- and get your banner from top to bottom outside the stadium

View your stats and share them with friends on social media through your online Umbro profile. All teams recieve their own customized QR-code.

Select pattern

Select color

CELTIC FC

My team

Challenges

Profile

Shop

Tap In

Brown Shoe 1350 93 >

Team mates

This is the new 1350 A-frame shoe from Umbro. Football inspired life style shoes. Bonus You will get the 2x matchday button. Double your banner once a week and win challenges!

Accept Challenge Profile

Profile

CELTIC FC

Matchday

Challenges

Shoes to earn:

My team

Shoes

Wins

ItÂ´s match day! Today you have the possibility to mark your stadium with your banner. The team with most steps in the town center wins. Hurry up and drag your banners around!

Activity

Shop

121

Color the town center

Activity

Shop

Activity

My team

Challenges

Profile

Shop Shop

Activity

My team

Challenges

Profile

Shop

Activity

My team

Challenges

Profile

Browse through Umbroâ&#x20AC;&#x2122;s shoe collection. Share and find the nearest place to buy them, or order online

Shop

PRODUCTS

VIDEOS

DOWNLOADS

ABOUT UMBRO follow us

where to buy

121 Wins

Team mates

Shoes

Leaderboard 1. Celtic 2. Team Umbro 3. Brazil

Activity

My team

Challenges

Profile

Shop

.CONTACT

Leaderboard

.UMBROSHOP

.TEAMWEAR

.THE FA

.UMBRO BLOG

.PRIVACY

.TERMS

.CAREERS

Web site On the Umbro campaign site, you can get full view of your own city, or cities all over the world. Check leaderboards, challenges, your team and profile and buy A frame shoes directly from the site.

Interactive web banners Tap in with your online Umbro account. The team with most tap-ins will have their team dominating the website.

Tailored By

CELTIC FC

Activity

My team

Challenges

Profile

Shop

Tap in Tap in with your QR-code at the Umbro tap in station. Your team will appear on the digital board. Anyone with the app can tap in their team and take over the board.

Stadium banners Whichever team who wins the most challenges on matchdays will have their team dominating digital ad screens around the stadium during the match.

Pinnacle Product Order your special edition Umbro A frame shoe with the colors of your team on the A frame.

Brief In 2007, only 61% of Trondheim’s population voted. The majority of the remaining 39% are people between 18-25. The reason they don’t vote? They don’t care because the politics are too complicated.

Idea Our target audience is picky and selective in how they spend their time. We believe they avoid voting because a lack of knowledge. So we have to teach them about politics. Without them knowing they’re being taught. And make them spend some of their valued time on politics. The concept “Table Talk” is an online and ambient conversation starter based on low-level politics. We made an Internet forum crossed with Twitter where people discuss subjects everyone in Trondheim can relate to.

TABLE TALK

NIGHTLIFE 140

Post

“After the nightclubs started closing earlier, we’ve seen radical changes in night time violence.” Bare blåbær 24.aug.2011

SCHOOL

“Let people decide for themselves.” Tulla Fischer 25.aug.2011

“Night time violence has decreased by 30 percent since drinks sale started closing earlier. Proof enough?”

ELECTION 2011 12 september About Find your polling place

Tulla Fischer 25.aug.2011

GREEN ZONES

“Byvolden har blitt redusert med 30%. Keep it that way” Choco Boco 29.aug.2011

“When night clubs close early shady business involving drugs and prostitution blossom. Expand night club opening hours instead so we don’t have to deal with lawlessness.” Blæst 29.aug.2011

PUBLIC TRANSPORTATION

“Just go out an hour earlier. Problem solved?” Blæst 29.aug.2011

“People really should stop drinking at 3AM.” Blæst 29.aug.2011

CULTURE

TABLE TALK

About

Find your polling place

Post

140

“People really should stop drinking at 3AM.” Bare blåbær 24.aug.2011

“Night time violence has decreased by 30 percent since drinks sale started closing earlier. Proof enough?” Tulla Fischer 25.aug.2011

“Let people decide for themselves.” Tulla Fischer 25.aug.2011

After the nightclubs started closing earlier, we’ve seen radical changes. Choco Boco 29.aug.2011

Web site A media where all content is user generated. Working partly as a forum and partly as Twitter. Giving people the opportunity to discuss well-known subjects, read other contributions, browse through categories, give starts to posts they like, and share them on social media like the real Twitter. And Facebook of course. The website is a multi platform adapted site also functioning on devices like smart phones and tablets.

Adshels We spread the campaign and make discussions visible all over Trondheim. All advertising have a QR code that sends you to the website.

TABLE TALK

www.tabletalk.com

"The harbor should be open on public holidays to control the festivities of high school kids."

"The harbor is a place for everybody and the hectic partying causes discomfort and littering."

www.tabletalk.com

Table coasters Have you ever sat in a coffee shop just fiddling with a candle or a napkin? … Of course you have. That’s why coffee shop tables are the perfect medium. We find our urban target audience by distributing table coasters on every coffee table in all of Trondheim’s coffee shops. The subjects on the coasters are some of the most discussed and relatable themes in our city. In that way, everyone can participate in the discussion. The two quotes on the coasters are political counterpoints.

SCHOOL

GREEN ZONES

TABLE TALK

"It's important that Trondheim use our resources in improving content and facilitation"

"The harbor should be open on public holidays to control the festivities of the high school kids"

www.tabletalk.com

Silje, 19

Per, 28

"To create learning we have to create satisfaction. And therefore renovation in school buildings." Jonas, 26

www.tabletalk.com

"The harbor is a place for everybody and the hectic partying causes discomfort and littering." Kim, 25

www.tabletalk.com

NIGHTLIFE

PUBLIC TRANSPORTATION

CULTURE

TABLE TALK

"Alcohol serving should close when the clubs close. Let people make their own decisions."

"We need more departures. Todays coverage is far to low."

"Trondheim should expand our culture to be even more attractive."

www.tabletalk.com

Simen, 28

"To avoid shenanigans when clubs close it is important and correct that serving closes earlier."

Melissa, 26

Torstein, 28

Line, 32

"People should adjust their schedules. We should rather use money on modernizing busses."

"Our culture already attracts lots of people. Better content instead of expansion."

Jens, 24 Gudmund, 31

www.tabletalk.com

”Vi trenger flere bussavganger. Dagens dekning fyller ikke transportbehovet.”

”Folk må greie å tilpasse seg rutene. Pengene må heller gå på å modernisere alle bussene”

www.overbordet.no

Tablecloth An ambient that lies on tables in cafeterias and cantinas on all schools in Trondheim. The colour of the tablecloth matches the subject. People at the table fill the blanks. The tablecloths are switched to next subject every week.

Stickers The Table Talk stickers will be placed on doors of every spot that has the table coasters.

Brief Advertise a product from a global brand in a way that couldnâ&#x20AC;&#x2122;t have been done five years ago, to an audience of your choosing.

See the case study: http://vimeo.com/23078693

Run 01.09.2011 six golden coins will be dropped around the world. If you get hold of one, youâ&#x20AC;&#x2122;ve got one hour. One hour to make it count. And run your heart out. Because when your 60 minutes is up, you have to wait a whole year for a second chance. Wouldnâ&#x20AC;&#x2122;t it be hard to pass away the opportunity to win a lifetime sponsorship from Nike Run? Or 500 000$?

Coin

Prices

The ten best runs with each Nike coin win a pair of slick Nike shoes of your choice.

The best run combined from all the coins around the globe wins a lifetime sponsorship from Nike Run or 100 000$.

Name

Just do it

Prices

Locate

Rules

Prices

Locate

Rules

RULES

You can pick up the Nike coin when youâ&#x20AC;&#x2122;re within 50 m of it. Then you run like an animal. However, you can not pick up the Nike coin while someone else is running. If the coin is inactive for a week, it getâ&#x20AC;&#x2122;s dropped in the nearest city with a population over 50 000. And remember, you only get one shot each year. Make it count.

Prices

Locate

Rules

Time left

You are within 50 meters of the coin!

Meters

Pick it up

Distance covered

Share your run

Prices

Locate

Rules

Prices

Locate Prices

Locate Rules

Rules

Top List

The gold coin is close! Locate?

Cancel

Run

Leaderboard

Coin Cape Town

Coin Sydney

Coin Rio

Coin Paris

Coin Hongkong

Coin New York

Map

Your Run

Rules & prices

Name

Distance

Country

Date of Run

Peter Pan

14237 m

France

15.06.2012

Thomas Eltvik

14121 m

Norway

04.02.2012

Torstein Skogedal

13098 m

Norway

23.03.2012

Simen Larsen

12234 m

Norway

27.02.2012

Leaderboard

Map

Your Run

Rules & prices

Locate Coin

brings cake

Torstein S. Skogedal

91582909 torsteinsoreide@gmail.com

Thomas Eltvik

communicakers@gmail.com @communicakers

46430770 thomas_eltvik@hotmail.com