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In this special issue of .BIZ Builder Magazine, we explore two timely billion-dollar topics—both of which are widely misunderstood: “The Olympics & Branding.” Exclusive features range from an interview with GE’s Olympic Sponsor President Peter Foss and an article by UTA’s Laurence Vincent revealing Hollywood’s branding secrets, to a list of Top brands on Twitter and a “How-to Branding Guide” for business.

In this special issue of .BIZ Builder Magazine, we explore two timely billion-dollar topics—both of which are widely misunderstood: “The Olympics & Branding.” Exclusive featur...

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