2014 MEDIA KIT NEWSPAP E R S
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M A G A Z IN E S
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W EB SI T ES
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D I G I TAL
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424 East Agate Ave, Granby Co 80446 | 970.887.3334 | www.skyhidailynews.com
MARKET OVERVIEW
Sky-Hi Love Story Contest!
Grand Prize: New flat screen See page 3 ad for details .com AT SkyHiDailyNewS || UPDATED DAILY COL ORADO NEWS GRAND COUNTY, YOUR SOURCE FOR
VOLUME 7, NUMBER 30
TV!
SKI CONDITIONS Winter Park Resort Base: 65 inches Ski Granby Ranch Base: 36 inches Nordic groomed: YMCA Nordic: 55 km Grand Lake Nordic: 35 km km Devil’s Thumb Nordic: 115
— WEDNESDAY, FEBRUARY
FREE
5, 2014
IN GRAND LAKE ROCKING GOOD TIME
PHOTOS BYRON HETZLER/BHETZLE
The Grand Lake Village
People, left, and KISS Girls
sleds come together during
a heat of the bed sled races
at the Grand Lake Winter
Carnival on Saturday, Feb.
R@SKYHIDAILYNEWS.COM
1.
FORECAST
P. 16
High 14; Low -1 Chance Snow
GRADE, LAUREN ROMERO, 4TH FRASER VALLEY ELEMENTARY.
THREE AMAZING FACTS!
1 2 3
The Sky-Hi News Reaches over 80% of the market over a 7 day period For every one paper we print, we average over four readers
In a 2013 poll, 88% of the respondents consider the Sky-Hi News and skyhidailynews.com their primary news source for Grand County.
424 EAST AGATE AVE, GRANBY CO 80446 | 970.887.3334 | WWW.SKYHIDAILYNEWS.COM
the push their bed sled toward The Grand Lake Fire Department place. take first department went on to
finish line during a heat
fire of the bed sled race. The
Vanessa Rus writes: “Before the holidays, I ended up very physically sick. My husband was also ill and was able to recuperate and return to work while I was taken to Denver to be treated for and continued to recupermy illness. I returned home to work. I had gone to ate, but was unable to return Lake and received a card the Post Office here in Grand address or any identification in the mail with no return card had a ‘Get Well Soon’ of where it came from. The the card was $140 dolmessage in gold glitter. Within the card stated ‘Thank top of lars. The message at the taken that you do.’ I was quite you for all the hard work by the kindness of this back and emotionally touched thought of me in who one individual or individuals such a wonderful way.”
Grand County, Colorado is only short drive from Denver and provides a mountain getaway to many second homeowners and visitors. The diverse county is home to several ski resorts, the enterance to the Rocky Mountain National Park, and a host of summer and winter activities. The print edition of the Sky-Hi News is published free on Wednesdays and Fridays serving the towns of Winter Park, Fraser, Tabernash, Granby, Grand Lake, Hot Sulphur Springs and Kremmling.
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DEMOGRAPHICS POPULATION
13,905
GRAND COUNTY, CO SOURCE: DemographicsNow
GRAND COUNTY Our team takes pride in meeting the needs of this diverse, but highly active and educated community. This unique mix is made up of hard working families, retirees and visitors. We have taken great care to understand our readership and develop products and content strategies that meet their demands. • Almost 70% of the Sky-Hi News readership is between the age of 35 and 64
MEDIAN HOUSEHOLD INCOME
$60,455
• On average, almost 80% of our readers are homeowners. • 20% of our readers are second homeowners
GRAND COUNTY, CO SOURCE: DemographicsNow
HOUSEHOLDS
6,057
GRAND COUNTY, CO SOURCE: DemographicsNow
BUSINESS COMMUNITY
1,842
GRAND COUNTY, CO SOURCE: Borrell Associates 424 EAST AGATE AVE, GRANBY CO 80446 | 970.887.3334 | WWW.SKYHIDAILYNEWS.COM
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OUR AUDIENCE Print WHAT ARE OUR READERS LOOKING FOR? People/local profiles 57.2% Local government coverage 64.6% Community news/nonprofits, clubs, etc. 59.3% Lifestyle stories, recreation to health 49.4% Family activities information 44.1% Seniors information and stories 24.5% Historical information about Grand County 56.7% ‘How-to’ information geared toward Grand County 39.6% Real Estate 31.9% Sports 22.5% Classified Advertising 39.7% Ads for local businesses 43.6% Ad inserts (flyers) 31.2% 2013 SHN READER SURVEY
POWERFUL REACH The SkyHi Daily News enjoys a diverse audience of locals, second homeowners and visitors. Some of their interests overlap and some are unique to each demographic. As a result, we have developed a product mix that specifically caters to each of these audiences both in content and distribution.
424 EAST AGATE AVE, GRANBY CO 80446 | 970.887.3334 | WWW.SKYHIDAILYNEWS.COM
• Wednesdays and Fridays: 21,000 readers (circulation 5,500) • 43.6% of our readers seek ads for local businesses • 31.2% of our readers seek ad inserts (flyers)
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OUR AUDIENCE Digital
WWW.SKYHIDAILYNEWS.COM 30-Day Traffic (12-month Average)
Unique Visitors
26,325
Page Views
151,338
Visits
54,832
• DISPLAY ONLINE • MOBILE • SOCIAL MEDIA MARKETING • SEARCH MARKETING • STEAL TODAY’S DEAL
DIGITAL SERVICES We have expanded our marketing options so you can extend your reach. The SkyHi News offers a selection of digital solutions to ensure you get your message to your customer, within your budget. Whether you want to reach the person looking for real estate in a resort town, the visitor hungrily searching for a good restaurant or the local resident who needs a new cell phone – we can connect you with them.
424 EAST AGATE AVE, GRANBY CO 80446 | 970.887.3334 | WWW.SKYHIDAILYNEWS.COM
• 80% of our readers check the skyhidailynews.com for breaking news • Over 60% of our readers keep up on local news at skyhidailynews.com between print editions • 57% of our readers use the skyhidailynews.com to receive local news
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PRODUCT SNAPSHOT
Sky Hi Daily News Publication Frequency: Twice Weekly: Wednesday & Friday Quantity: 5,500 Geographic Area: C Grand Lake - 80447, Granby - 80446, West Grand: Kremmling - 80459, Parshall - 80468, Hot Sulphur - 80451, East Grand: Tabernash - 80478, Fraser - 80442, Winter Park - 80482
SKI CONDITIONS
ELECTION DAY, APRIL 1 GRAND LAKE, FRASER, GRANBY ELECTION DAY, APRIL 8 WINTER PARK
YO U R SO U R CE F O R GR A N D CO U N T Y, CO L O R A D O N E WS | | U PDAT E D DA I LY AT SkyHiDailyNewS.com
BYRON HETZLER/BHETZLER@SKYHIDAILYNEWS.COM
A flock of Canada geese take flight from the Colorado River near Windy Gap Reservoir on Thursday morning, March 27, west of Granby.
onnect for Health Colorado representatives and Certified Health Coverage Guides are attending upcoming events during the countdown to the March 31 health insurance deadline of open enrollment. The guides will meet with local residents and business owners to answer questions, discuss new health insurance offered by the statewide health insurance Marketplace and assist with enrollments. The deadline for uninsured Coloradans to enroll in commercial
new financial assistance to reduce costs. The Customer Service Center is open from 7 a.m. to 8 p.m., Mondays through Saturdays, at 1-855-PLANS-4-YOU (855-752-6749). More information is available at www.ConnectforHealthCO.com.
health law. The Tax Policy Center has an ACA Tax Penalty Calculator that can show the penalty amount with just a few clicks, at http://taxpolicycenter.org/taxfacts/acacalculator.cfm.
INDIVIDUAL PENALTY FOR NOT HAVING HEALTH INSURANCE MAY BE HIGHER THAN YOU THINK
11 a.m.-3 p.m. at Granby Library, 55 Zero Street, Granby
The penalty for not having health insurance in 2014 is not as simple as many people think, and probably more than the $95 minimum under the federal
FRIDAY, MARCH 28
SATURDAY, MARCH 29
10 a.m.- 4 p.m. at Granby Medical Center, 1000 Granby Park Drive S., Granby
Winter Park Resort Base: 80 inches Ski Granby Ranch Base: 48 inches Nordic groomed: YMCA Nordic: 105 km Grand Lake Nordic: 35 km Devil’s Thumb Nordic: 120 km
VOLUME 127, NUMBER 28 — THURSDAY, MARCH 27, 2014
FREE
Sunshine Project illuminates best practices in open government
By Tonya Bina, Leia Larsen
tbina@skyhidailynews.com/ llarsen@skyhidailynews.com
We tackled what we view as the first “layer.” We applied points to each of four categories, then assessed each government accordingly: government websites (30 points, plus 2 bonus points), meetings (30 points, plus 4 bonus points), budgets & financial (30 points) and the records request process (10 points).
hat makes government transparent? That answer involves many, many layers of case law, legislation, expectation, ideology, opinion, awareness and even attitude — too many layers, in fact, to deliberate here. In essence, it’s how expensive fees are for obtaining records, or how well minutes are recorded and kept, or how populated websites are with information, or how emails are exchanged among government officials, or how they conduct business in private, and everything in between. Transparency, or the SUNSHINE lack of it, includes PROJECT what isn’t recorded, or what may be hidden IN DETAIL from our view. See the methodolIt wasn’t easy, but ogy, points and exthe Sky-Hi News planations in detail has conducted its on a spreadsheet first-ever Sunshine posted at skyhidaiAudit in celebration lynews.com of National Sunshine Week, held this week of March 16-22. The audit involved all incorporated towns in Grand County and Grand County government, as well as four major districts in the county: the two school districts, the hospital district, and the library district. The districts results will be published next week. We took on this challenge for multiple reasons. We are hoping the project is enlightening to readers and empowers them to seek records and information at their disposal, educates
BYRON HETZLER/BHETZLER@SKYHIDAILYNEWS.COM
Health & Fitness Publication Frequency: An-
health insurance for 2014 is March 31. After that, uninsured Coloradans cannot get commercial coverage until 2015 unless they have a special circumstance, such as losing a job that provided coverage or moving to the state. The next open enrollment period will be Nov. 15, 2014, to February 15, 2015. Coloradans can apply for Medicaid and Child Health Plan Plus at any point during the year. Connect for Health Colorado is a new health insurance marketplace and support network that allows individuals, families and small employers to compare and purchase health insurance and access
SKI CONDITIONS
Go to skyhidailynews.com, online E-edition, or pick up a March 26 Sky-Hi News newspaper
SUNSHINE, 1
FREE
Experts provide help as March 31 health insurance deadline nears
Sky-Hi staff
Middle Park Times Publication Frequency: Sky-Hi grades towns, county in first transparency audit Weekly: Friday Quantity: 900 Geographic Area: W W Grand Lake - 80447, Granby - 80446, West Grand: Kremmling 80459, Parshall - 80468, Hot Sulphur - 80451, East Grand: Tabernash - 80478, Fraser - 80442, Winter Park - 80482 YOUR S OURC E FOR G RA ND C OUNTY, C OL ORA D O NEWS | | UP DATED DA I LY AT SkyHiDailyNewS.com
VOLUME 7, NUMBER 45 — FRIDAY, MARCH 28, 2014
CLEARED FOR TAKEOFF
Reach your best consumers with Sky Hi Daily News
MEET TOWN ELECTION CANDIDATES
Winter Park Resort Base: 78 inches Ski Granby Ranch Base: 46 inches Nordic groomed: YMCA Nordic: 105 km Grand Lake Nordic: 35 km Devil’s Thumb Nordic: 120 km
No ExcusEs, No Buts!
AffordAble And time-finding wAys to get into shApe plus the best nutrition for your hArd-eArned dollAr
nual - January Quantity: 10,000 Distribution: locations Geographic Area: Grand Lake - 80447, Granby - 80446, West Grand: Kremmling 80459, Parshall - 80468, Hot Sulphur - 80451, East Grand: Tabernash - 80478, Fraser - 80442, Winter Park - 80482 2014
Shake that Salt habit;
tAme thAt sweet tooth! Consider Acupuncture for what ails you
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Why Cross-Fit is so Popular
The Skinny on Skin Health
424 EAST AGATE AVE, GRANBY CO 80446 | 970.887.3334 | WWW.SKYHIDAILYNEWS.COM
Explore Grand Magazine Publication Frequency: Summer & Winter Editions FRESH TRACKS Quantity: 20,000 Distribution: Inserted 2500 copies on Denver’s Front Range visitor & high traffic locations Geographic Area: Grand Lake - 80447, Granby - 80446, West Grand: Kremmling 80459, Parshall - 80468, Hot Sulphur - 80451, East Grand: Tabernash - 80478, Fraser - 80442, Winter Park - 80482 kremmling
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hot sulphur springs
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grand lake
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granby
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fraser
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tabernash
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winter park
winter 2013/2014
Take sledding to new heights
GEARED UP
Retail picks for this year’s best equipment
WINE & DINE Local libations and chef-favorite recipes
s ky hi dai ly ne w s .co m
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Best of Grand Publication Frequency: Annual - August 2013 Quantity: 6,000 Geographic Area: Grand Lake - 80447, Granby 80446, West Grand: Kremmling - 80459, Parshall - 80468, Hot Sulphur - 80451, East Grand: Tabernash - 80478, Fraser - 80442, Winter Park - 80482
R E C R E AT I O N D I N I N G B U S I N E S S
www.skyhidailynews.com
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COVERAGE AREA 3
4
2 5
1
6 8
7 9
12 13 14 11
10
16 17
15 19
18
20
This map was provided courtesy of Grand County Tourism Board
C IT Y
ZIP C O D E S H N
MP T
EG M
YES
YES
NORTHERN/CENTRAL GRAND: GRAND LAKE
80447 YES
GRANBY
80446 YES YES
YES
KREMMLING
80459 YES YES
YES
PARSHALL
80468 YES YES
YES
HOT SULPHUR
80451 YES
YES
YES
TABERNASH
80478 YES
YES
YES
FRASER
80442 YES YES
YES
WINTER PARK
80482 YES
YES
WEST GRAND:
EAST GRAND:
YES
424 EAST AGATE AVE, GRANBY CO 80446 | 970.887.3334 | WWW.SKYHIDAILYNEWS.COM
According to most recent census, Grand County is home to 13,905 permanent residents with a 80% homeownership rate. However, Grand County serves as a second home to a growing population of second homeowners. 65% of homes in Grand County are second homes.
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WHO WE ARE PUBLISHER Matt Sandberg x13100 msandberg@skyhidailynews.com MANAGING EDITOR Tonya Bina x19600 tbina@skyhidailynews.com ADVERTISING DIR ECTOR Jason Woodside x13700 jwoodside@skyhidailynews.com ACCOUNT MANAGER Debbie Harris x19702 dharris@skyhidailynews.com MARKETING DIRECTOR Maggie Butler x13701 mbutler@summitdaily.com
For advertising rates, please contact one of our Account Managers
424 EAST AGATE AVE, GRANBY CO 80446 | 970.887.3334 | WWW.SKYHIDAILYNEWS.COM
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