Faculty of Letters, University of Bacău, Romania Southeast European Center for Semiotic Studies New Bulgarian University Hungarian Association for Semiotic Studies Philological School of Higher Education in WrocĹ‚aw, Poland
Managing Global Communication P r o c e e d in g s of t h e 2 R O A S S C on f e r e n c e nd
2009
Editors:
Doina Cmeciu Traian D. Stănciulescu
Coeditors:
Camelia M. Cmeciu Ioan Dănilă Gabriel Mardare
Editorial Board Assoc. Prof. Mirela ARSITH “Danubius” University Galați, Romania
Prof. Alexandru BOBOC Romanian Academy, Bucharest, Romania
Prof. Aurel CODOBAN “Babeş-Bolyai” University, Cluj-Napoca, Romania
Prof. Viorel GULICIUC “Ştefan cel Mare” University, Suceava, Romania
Prof. Rodica MARIAN “Babeş-Bolyai” University, Cluj-Napoca, Romania
Prof. Vilmos VOIGT Magyar Szemiotikai Társaság Budapest, Hungary
Prof. Zdzisław WĄSIK Adam Mickiewicz University Poznań, Poland Philological School of Higher Education Wrocław, Poland
Cover designer: Aritia Poenaru
ALMA MATER Publishing House 157, Mărăşeşti Road, Bacău ISSN 1842-6409
Contents 9
Foreword
Keyn ote pap ers Alexandru BOBOC Limbaj şi timp în comportamentul uman şi în comunicare
13
John DEELY Semiotics and Academe: at the Heart of the Problem of Knowledge
22
Lorenzo MAGNANI Semiotic Brains and Artificial Minds. The Role of Cognitive Mediators and External Models and Representations
39
Solomon MARCUS Semiotics of Transcendence: Signs of God
59
Mariana NEł How We Read Postcards. Iconicities, Ideologies.
62
Vilmos VOIGT Semiotica Perennis Transylvaniae
68
Semiot ics – (Un)managing Terminology and Methods Mirela ARSITH Orizonturi ale unei semiotici a tăcerii
72
Amalia ANDRONIC Au-delà des impasses de la communication: les stratégies sémiologiques optimisantes
80
Cristina CIRTITA-BUZOIANU De l’„homo communicans” à l’„homo politicus”- une tentative de définir l’homme
86
Şerban FOTEA Semiosis, a Phenomenon of Resonance
96
Ivan KASABOV Cogitative Language or Cognitive Linguistics and Semiotics
108
Anita KASABOVA The Modes of Deixis
115
Charalampos MAGOULAS L’homme de Protagoras dans la condition transmoderne
128
Laurent MILESI Semiotics and Deconstruction: from Sign to Trace
135
Traian D. STĂNCIULESCU “The Transmodern Turn”: A Plea for a Semiotics of Light
147
Traian D. STĂNCIULESCU & George D. STĂNCIULESCU The Hierarchies of Light: A Transmodern Approach to the Body-Soul-Spirit Complex
157
Zdzisław WĄSIK Exploring the Semiotic Universals of Language in the Domain of Human Communication
166
Multiculturalit y Monica CONDRUZ-BĂCESCU The Loss of Identity in the Globalization Age
180
Massimo LEONE Cultures of Invisibility: the Semiotics of the Veil in Judaism
189
Lorenzo MAGNANI Human Hybridization and Material Cultures
202
Genoveva MUNTIANU Cercul magic în tradiŃia românească: o interpretare semiotică
216
Maheshvari NAIDU Positioning an African Experience in Global Culture: Tourism and Branding the Female Body
226
Christian TĂMAŞ Occidental Islam: the Challenge of Ethnicity
237
Farouk Y. SEIF At Home with Transmodernity: Reconstructing Cultural Identity in a Globalizing World
248
Challen ging Identit ies in a Global W orld Piotr P. CHRUSZCZEWSKI “Let Me Bid You Farewell …” or Public Discourse on Private Matters. In Memory of Professor Bronislaw Geremek (1932 – 2008)
257
Camelia-Mihaela CMECIU & Ana-Maria FERENł When the Bird Flu Strikes the Corporate Identity. A Semiotic Approach to Corporate Crisis Management
264
Doina CMECIU & Mirela ARSITH (Un)managing Communication through Stereotyping
276
Aurel CODOBAN Virtualitatea comunicaŃională a alterităŃii
288
LuminiŃa DRUGĂ From the Caravanserai to the Mall – a Diachronic Perspective of the Sociopetal Spaces
299
Florinela FLORIA L’Autre. Propos pour une sociosémiotique.
309
Victoria FONARI Proiectul globalizării în mit
320
Valeria –Alina MIRON Rostirea politică în orizonturi pragmatice
327
Monica PĂTRUł Stavarache versus Sechelariu – a Political Virtual “Duel”
335
LorenŃa POPESCU Fashion as Expression and Effect of Globalization. Globalization avant la lettre
344
Mikolaj SOBOCINSKI Towards the Definition of Metropolitan Discourse and Metropolis in respect of Urban Semiotics
351
Ruslan ŞEVCENCO EvoluŃia structurii Guvernului Republicii Moldova în 1988-2008 şi ajustarea lui la cerinŃele globalizării
363
Creat ive Transd ialogue: Visual Arts, Music, L iterature Ioana BOGHIAN The Garden as Intermediary Space in Ch. Brontë’s Villette
379
Mihaela CULEA & Andreia Irina SUCIU Public Networking: from Coffee Houses to Universities
389
Roxana DREVE Göran Tunström, L’Oratorio de Noël. À la croisée des arts
405
Ioana FĂRCAŞ „Mâini care vorbesc”: particularităŃile limbajului gestual din perspectiva iconicităŃii cognitive
415
Arleen IONESCU Given Love
423
Iv. JAGODNISHVILI Inner Spirit of the Reader as an Obstacle Perception of the Text (on One Modern « Reading Example» “Otaraant’s Widow” by I.Chavchavadze)
438
Crina LEON Analiză semiotică Henrik Ibsen, Strigoii – actul al III-lea
443
Tamar MEBUKE Structure and System of Prose Genres
451
Nadia-Nicoleta MORĂRAŞU Intertextual and Ekphrastic Relations between Verbal and Visual Signs in Margaret Atwood’s Cat’s Eye
456
Emilia PARPALĂ AFANA & Rimona AFANA Dinspre Orient spre Occident: Orhan Pamuk, Mă numesc Roşu
466
Aritia D. POENARU A Transmodern Approach to the “(Re)Sacred Architecture”
477
Ioan SAVA Teenage Colloquial Speech in The Catcher in the Rye by J. D. Salinger
490
Jörg ZELLER The Logic of Visual Communication
496
Multilingualism Gabriela ANDRIOAI Conceptual Metaphors Based on Food Idioms
505
Ioana BOGHIAN The Architectural Discourse of Transition in Victorian Culture
518
Mihaela BUZATU The Morphological Framing and the Meanings of the Anglicisms in the Romanian Literary Language
530
Virginia-Mihaela DUMITRESCU Stranded within the Borders of Language
535
Petronela SAVIN La phraséologie concernant l’alimentation. Une perspective ethnolinguistique
545
Mass-med ia: The Disharmonizing Impact Power Sorana-Lucia ADAM Subiectivitate/ obiectivitate în imaginea fotografică de presă
554
Marinela BURADA & Raluca Georgiana SINU A Critical Approach to Online Dictionaries – Problems and Solutions
565
Gabriel MARDARE ID & IT ou l’émergence de l’Identitronique
575
Rodica MARIAN Perspectivele unei semiotici particulare: cazul unui dicŃionar în format electronic
584
FOREWORD
Living in a world where knowledge needs a new space with no boundaries between “hard (exact) and soft (human) sciences”, where the status of the Subject has changed and thus different levels of reality (“levels of Reality of the Subject and the levels of Reality of the Object”1) should be introduced, where the rigid divide between scientific and artistic knowledge, between objective and subjective, true and false, presence and absence, centre and margin, body and soul, public and private, global and local etc. should no longer be shaped in ‘black and white’ discourses, we should understand transmodernity as an element of a complex process circumscribing the tenets of modernity and postmodernity. It aims at unity but not in a linear way; the tension emerging from the above-mentioned contradictory terms leads towards a synthesis which constructs a network-like model whose major paradigms are diversity, virtuality and webworld communication. In other words, transmodernity aims at the whatness of the synthesis between, across and beyond 2 disciplines: “... Its goal is the understanding of the present world, of which one of the imperatives is the unity of knowledge.”3 The strategies used to communicate this new space of betweenness-acrossness-beyondness from the diverse perspectives of a subject make full use of the codes of negotiation, manipulation and transaction. In this networld, whose legitimacy is not given by a unique authority, everything (God, being, infinity, reality - which is not the synonym of existence -, values - which include living, spirituality, relationships etc. – ) is put to the test of resistance to dynamic change, connectivity and relatedness. Approaches to transmodernity; language and time; the way semiotics takes one to the very heart of knowledge; “semiotic brains”; iconicity, indexicality and symbolicity; meaning generating mechanisms; the understanding of how representations of Divinity 1 By defending transdisciplinarity and the importance of a transdisciplinary methodology (with the three methodological axioms: complexity, various levels of Reality and the logic of the included middle) in an interview given to Augusta Thereza de Alvarenga in December 2006, Basarab Nicolescu foregrounds the major tenets of transmodernity. See Transdisciplinarity in Science and Religion, 3/2008, edited by Basarab Nicolescu and Magda Stavinschi, Bucureşti:“Curtea Veche” PH., pp.193-200. 2 Etymologically, the prefix trans- (coming from Latin) means:“across, to or on the farther side of, beyond, through, over, from one place, person, thing, or state to another” (The Shorter Oxford English Dictionary on Historical Principles). When referring to transmodernity, all these meanings are taken into consideration but they are projected both on spatial and temporal axes. 3 Nicolescu, Basarab:‘Transdisciplinarity as Methodological Framework for Going Beyond the Science-Religion Debate’, the paper being originally given at the 2007 Metanexus Conference, Transdisciplinarity and the Unity of Knowledge: Beyond the “Science and Religion Dialogue”, retrieved from: http://www.metanexus.net, last accessed on 7th December 2008.
emerge and the finding out of their common denominator; the tracing of the way of signs in diverse spaces; the “universals of language” and human communication; the harmonization of religion, philosophy and science through a “semiotics of light”; the role of culture within the process of shaping (corporate) identity in a glocal world; gift-giving as an act of knowing and understanding the other; the effects of stereotyping and the reference to a single or transcultural system of values; or the route from sign to trace as the premise and promise for an understanding of what communication means and entails in a transmodern world; the way communication is (un)controlled in a borderless world are some of the issues dealt with by the 2nd ROASS international conference attendees. In all, we believe the readers of this volume will find the papers illustrative of the diversity of transmodernity at work.
DOINA CMECIU TRAIAN D. STĂNCIULESCU