SEO This Week Episode 23 Link Building, Keyword Research, and Video olympiaseo.com/seo-this-week-episode-23/
2/20/2017 Welcome to another episode of SEO This Week Episode 23! This week we’re are taking a look at how to prioritize your link building efforts, especially when doing outreach. We also look at a couple of cool ways to leverage data and Google tools to do your keyword research. And we wrap it up with a video from Google on How To Hire an SEO that actually outlines how we deal with our clients already. All this and more awaits you so….
Dig into SEO This Week Episode 23!
How to Prioritize Your Link Building Efforts & Opportunities – Whiteboard Friday
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We all know how effective link building efforts can be, but it can be an intimidating, frustrating process — and sometimes even a chore. In today’s Whiteboard Friday, Rand builds out a framework you can start using today to streamline and simplify the link building process for you, your teammates, and yes, even your interns. Read More Our Insights: It is one thing to build links to rank, it is a whole other thing to have a system to do it in a way that makes sense and reduces the amount you need. In this week in the Moz Whiteboard Friday, Rand shows up without the signature mustache and provides you with a prioritization spreadsheet to help you focus your link building process and manage your team while trying to get them. He also goes over you goals (typically there are really six) and then how to estimate the likelihood you’ll get a certain link.
How to Uncover Hidden Keyword-Level Data Using Google Sheets
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Keyword-level data isn’t gone, it’s just harder to get to. By using Google Sheets to marry the data from Search Console and Google Analytics into a sheet, you’ll have your top keywords and landing page engagement metrics together (for free!). Read More Our Insights: After you take your tin foil hat off and stop worrying about if Google is reading your Google Drive stuff you are really going to enjoy the insights provided on this post. Sarah goes over, step by step, how to connect your Search Console and Google Analytics data inside of Google Sheets in order to gain some real information about your keywords and which ones are making you money. She takes the time to find free solutions for you and writes some of the more complex formulas you’ll need to enter to make the whole thing work.
A Complete SEO Checklist for Web Developers
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Developing websites can be a fun, exciting endeavor. But they can also be a challenging affair wrought with issues that can plague a website’s SEO performance for years to come if you are not careful. Read More Our Insights: There is nothing worse than having to tell the client, as an SEO, that you have to fix a large number of issues on a website because their web developer missed something. Personally, I don’t think it is their fault, after all, they have to deal with that exacting client that wants things just so despite your objections and recommendations to the contrary. This checklist helps you along in that process right before you are ready to release your hard work over to the client to ensure that you have addresses everything you can reasonably expect to. Doing so will probably save yourself from some random hate mail because the client blames you for a slow load time after making you install at 300 MB video in their slider (seen it).
How We Increased Our Email Response Rate from ~8% to 34%
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It’s no secret that reply rate is the golden metric of email campaigns. As opposed to open and click rate, reply rate tracks how many recipients were interested (or annoyed) enough to actually write you back. For guest blogging and email outreach, your reply rate will determine your campaign’s success. Read More Our Insights: As someone who sends a lot of email campaigns in a ton of niches, let me say that reply rate is probably the last thing we look at. However, this article needs a new title to make it actually apply. How We Increased Our OutReach Email Response Rate to 34% With that title, it actually addresses the target audience of the post and I am willing to bet that it will get a lot more traffic as a result. Anyway, Sean offers a very detailed guide and breaks down his process for link outreach that you certainly must try.
Accelerate Your SEO Knowledge: New SEO Bootcamp’s and In-House Training from Moz
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SEO training classes provide a smart, accessible way to accelerate your knowledge of our industry’s best practices, tools, and processes. For several months we’ve offered three workshops on our SEO Training page that focused on core SEO capabilities like keyword research, competitor research, and site audits. Read More Our Insights: This post is more for those of you looking to learn more about your craft, you can NEVER know enough about SEO and you’ll never be an “expert”. Sign for a free class or two and at least get exposed to a different perspective outside of your own. You never know, you might learn something that turned in to thousands in profit for your or a client.
Why Video Has Become THE Hottest Digital Marketing Trend
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Video marketing is certainly not new, but in the digital marketing world, video has emerged as a clear winner. Here are the latest video marketing trends. Read More Our Insights: Let’s face it, people don’t like to read on their mobile phones, at least most people anyway, and that is why video is getting so popular. It is much more enjoyable for a user to watch a video or live stream than it is to read a 1300 word article about the migrating habits of the red finch. It doesn’t take a rocket scientist to figure that one medium is certainly affecting the popularity of another and its the smart marketer who leverages that for their clients.
Analysis Paralysis: Using Google Analytics Data as Inspiration to Act Now
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The best thing about Google Analytics is also the worst thing: there’s a massive amount of available data. Why is that both good and bad? You can use that data to improve and understand. Your traffic. Your audience behavior. Your goals. Read More Our Insights: We have often written about the value of data and using it to take action in your marketing and this post a great job of detailing exactly how to get that done. While not all that complicated, the ideas in here are very insightful, they offer you a way to leverage your current traffic trends and turn that into an editorial calendar. They also go over how to get ideas from the websites that are consistently referring traffic to your website.
Ways to Use Instagram Live for Your Small Business
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Instagram is providing yet another platform to shoot and share live streaming videos. Here are a few ways to use Instagram Live for your small business. Read More Our Insights: Not many business owners have the time to hold one of these events, or they think they don’t, yet when leveraged properly they can potentially do a lot to help your bottom line. They are also a great way to build your brand reputation and “take control” of the story when it comes to dealing with something negative your business is experiencing. So fire up that mobile phone, or get a social butterfly employee to do it, and get out there live and in living color.
17 WordPress Plugins to Create Content Here is a list of plugins to help create content for your WordPress website. There are editorial applications, tools for adding images and video. Read More Our Insights: There are a couple of plugins on this list that do the same thing, however, this is a great list if you are looking to build a base WordPress installation to launch your website. There are a couple that I am definitely interesting, Infogram for one, I think we can leverage that one pretty quick when creating data-driven posts and case studies. I second the recommendation for Curation Suite, I use it weekly to create this roll-up posts just like SEO This Week Episode 23. With Aesop Story Engine, I would like to know how users would grade the learning curve? I’d like to find a tool to make unique WordPress themes for specific purposes where a full blown premium solution is overkill.
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Keyword SWOT analysis: Finding your content opportunities
Columnist Casie Gillette shows how regularly evaluating your keyword rankings and associated content can be a great way to stay on top of a long-running SEO program. Read More Our Insights: We do SWOT analysis work when creating our digital marketing plans for businesses. They are a great way to get inside the market and really determine where a business stands in relation to is competition. It also helps us help our clients pinpoint issues in their business that they may not even be aware of. Using this process of keyword research is a rather interesting idea. I would only do it on the more broad terms, however, because the work involved can get a bit much if you try to do it for every long tail term that may be viable for your site. The theory is still sound though and might be something you can add to your toolkit for presenting information to your clients or marketing team.
Top WordPress plugins every site should have
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WordPress in itself is a decent system but plugins can really take it to the next level. Adding top WordPress plugins can make WordPress into the Swiss Army Knife of websites: just pull out whatever functionality you need for your specific site! Read More Our Insights: This post carry’s on where the last one left off. I would certainly call this list one better suited for a list of “base” plugins that you should start off with when building a site. We’ve used just about every plugin on the list and can second their recommendation with exception of two. The AMP plugin is great if you’re a news or information site, and if you are not using AMP go ahead and add it. But if you are a small business looking to get leads from your site, it’s far from ready to help you do that beyond just getting people reading your content, so I recommend skipping it. At least for now. The other is BlogVault. We prefer BackupBuddy for this purpose and it has the added ability to make moving any WordPress site from one host to another very easy.
Google: Give SEOs 4-12 Months To See Positive Ranking Benefits
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Yesterday I reported that Maile Ohye of Google posted a how to hire an SEO video Read More Our Insights: Not so long ago there was an absolute tidal wave of people running around offering “guaranteed rankings� all around the SEO space. Thankfully, business owners have caught on to that gimmick and use it as a measuring stick for picking an agency. However, there still is a great misunderstanding of just how complicated search engine optimization is. This post is a discussion as a result of a post by Google that you need to give your SEO 4-12 months to start seeing results. I doubt it will stop any of your clients from telling you they want to be #1 anytime soon, but hey, you can pass it on and see how it goes.
The perfect WordPress SEO permalink structure
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In the past, we received questions regarding optimizing your WordPress SEO URL / permalink structure. Questions ranging from whether you should have the category in your permalink structure to the length of your slugs. Read More Our Insights: If you already have a well-established site you’ll find that this post might have reached you a little bit unless your site is not ranking for anything or bringing in traffic, then you may as well make the adjustment. There is a lot of debate in the Seattle SEO world, but I think it’s safe to say we all agree with the recommendations made by Yoast in this post.
How To Sell Search Engine Optimization? I wanted to share this video (we are even putting it on our homepage) and get your insights. Let’s watch Maile Ohye from Google talk about how to hire an SEO.
Now, after having watched that here is the question for the week. How do you sell SEO? Here at Olympia SEO, we have been doing what she recommends in her video for quite some time. A smart marketer knows that SEO is a long-term solution that is supposed to positively impact a business. This really set us apart from our competition because they were not getting that deep into a business owners pains
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and problems and the “why� concerning their overall marketing plan. Leave a comment below and give us your thoughts on how you sell SEO and thank you for stop by and checking SEO This Week Episode 23! Images credit moz.com, searchenginejournal.com, smallbiztrends.com, kissmetrics.com, practicalecommerce.com, searchengineland.com, yoast.com, seroundtable.com
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