Brand Guidelines
Contents
Introduction Logos
• Family of logos
• Main landscape version
• Alternate stacked version
• Available logo files
• Usage restrictions
• Individual academy logos
Visual Identity
• Typeface
• Strapline & Hashtag
• Photography
• Trust Style & Application
• Primary Style & Application
• Secondary Style & Application
• Sixth Form Style & Application
2
Introduction
Our visual identity has been developed to represent our new vision: Together, stronger. It is vibrant and confident with bold graphical elements that reference our heritage while positioning us as progressive and forward-looking. We are a family of schools focused on instilling our values across all that we do.
We are ambitious for ourselves and each other Dream
Grow
We challenge ourselves and empower others to continually seek improvement
Create
We celebrate our differences and our individuality, knowing these strengths make our community and the world a better place
3
Logos
Individual logos have been developed for the Trust, Primary, Secondary and Sixth Form phases.
They all follow the same principles and usage restrictions.
4
Haberdashers’ Family of Logos
The Haberdashers’ family of logos all consist of the Haberdashers’ Crest and the academy Name. When shown together the word Haberdashers’ should be consistent in size across all logos.
Trust Primary Secondary Sixth Form
5
Main Logo Version: Landscape
The landscape logo is the principal version for all logos. This version should be used in most instances to create a strong and identifiable visual brand, especially on prominent signage, marketing and communication materials.
The area around the logo that should be kept clear of other graphics is 1 x the height of the shield in the logo.
To ensure legibility the logo should not appear any smaller than 30mm wide.
Exclusion Zone Minimum Size 30mm 6
Alternate Logo Version: Stacked
In instances where the landscape version does not work within the format or design, the stacked versions of the logos can be used, for instance in narrow width or square areas.
The area around the logo that should be kept clear of other graphics is 1 x the height of the shield in the logo.
To ensure legibility the logo should not appear any smaller than 20mm wide.
20mm
Exclusion Zone Minimum Size 7
Logo Files
The main Landscape and the alternate Stacked versions of the Trust and all academy logos are available in the following file formats:
For Print
CMYK Vector (.eps)
CMYK Jpeg
For Web / Digital
SVG
RGB Jpeg
PNG (transparent Bgrd)
For instances where colour reproduction is not possible greyscale versions are available.
Social Avatar
8
Logo Usage
Maintaining Consistency
These usage restrictions are to be applied to all Primary, Secondary and Sixth Form logos.
The logos should never be altered in any way and proportions should always be maintained.
The logos should always be used at the appropriate resolution and format.
When printing, the cmyk vector.eps files should be used.
DO NOT add effects such as a drop shadow or 3D effect.
DO NOT re-colour any part of the logo.
DO NOT attempt to recreate the logo or use a different font.
DO NOT move any of the logo elements or add anything extra.
DO NOT rotate any of the logo elements.
9
Borough Academy
Main logo (Landscape)
Alternate logo (Stacked)
The landscape version of the logo is the main version and should be used in most instances to create a strong and identifiable visual brand, especially on prominent signage, marketing and communication materials.
The stacked version can be used in instances where space is limited and better suited to a portrait layout.
Main Academy Colour
Pantone: 349 C
CMYK: 90, 12, 95, 40
RGB: 4, 106, 56
HEX: #046a38
Complimentary Colours
Pantone: 3507
CMYK: 40, 0, 98, 0
RGB: 175, 202, 26
HEX: #afca1a
Pantone: 319 C
CMYK: 64, 0, 28, 0
RGB: 84, 189, 193
HEX: #54bdc1
20% Black
CMYK: 0, 0, 0, 20
RGB: 218, 218, 218
HEX: #dadada
To ensure legibility the landscape version of the logo should not appear any smaller than 30mm wide and 17mm wide for the stacked version. Exclusion Zone Minimum
The area around the logo that should be kept clear of other graphics is 1 x the height of the shield in the logo.
30mm 17mm
Size
Social Avatar
10
Borough Academy Sixth Form
Main logo (Landscape)
Alternate logo (Stacked)
Main Colour
Pantone: 349 C
CMYK: 90, 12, 95, 40
RGB: 4, 106, 56
HEX: #046a38
Complimentary Colours
Pantone: 3507
CMYK: 40, 0, 98, 0
RGB: 175, 202, 26
HEX: #afca1a
20% Black
CMYK: 0, 0, 0, 20
RGB: 218, 218, 218
HEX: #dadada
The landscape version of the logo is the main version and should be used in most instances to create a strong and identifiable visual brand, especially on prominent signage, marketing and communication materials.
The stacked version can be used in instances where space is limited and better suited to a portrait layout.
Exclusion Zone
The area around the logo that should be kept clear of other graphics is 1 x the height of the shield in the logo.
Minimum Size
To ensure legibility the landscape version of the logo should not appear any smaller than 30mm wide and 20mm wide for the stacked version.
30mm 20mm
11
Crayford Academy
Main logo (Landscape)
Alternate logo (Stacked)
The landscape version of the logo is the main version and should be used in most instances to create a strong and identifiable visual brand, especially on prominent signage, marketing and communication materials.
The stacked version can be used in instances where space is limited and better suited to a portrait layout.
Exclusion Zone
The area around the logo that should be kept clear of other graphics is 1 x the height of the shield in the logo.
Minimum Size
To ensure legibility the landscape version of the logo should not appear any smaller than 30mm wide and 17mm wide for the stacked version.
30mm
17mm
Main Academy Colour
Pantone: 7712 C
CMYK: 95, 0, 25, 15
RGB: 0, 144, 169
HEX: #0090a9
Complimentary Colours
Pantone: 319 C
CMYK: 64, 0, 28, 0
RGB: 84, 189, 193
HEX: #54bdc1
Pantone: 3507
CMYK: 40, 0, 98, 0
RGB: 175, 202, 26
HEX: #afca1a
20% Black
CMYK: 0, 0, 0, 20
RGB: 218, 218, 218
HEX: #dadada
Social Avatar
12
Crayford Academy Sixth Form
Main logo (Landscape)
Alternate logo (Stacked)
Main Colour
Pantone: 7712 C
CMYK: 95, 0, 25, 15
RGB: 0, 144, 169
HEX: #0090a9
Complimentary Colours
Pantone: 319 C
CMYK: 64, 0, 28, 0
RGB: 84, 189, 193
HEX: #54bdc1
20% Black
CMYK: 0, 0, 0, 20
RGB: 218, 218, 218
HEX: #dadada
The landscape version of the logo is the main version and should be used in most instances to create a strong and identifiable visual brand, especially on prominent signage, marketing and communication materials.
The stacked version can be used in instances where space is limited and better suited to a portrait layout.
Exclusion Zone
The area around the logo that should be kept clear of other graphics is 1 x the height of the shield in the logo.
Minimum Size
To ensure legibility the landscape version of the logo should not appear any smaller than 30mm wide and 20mm wide for the stacked version.
30mm 20mm
13
Hatcham College
Main logo (Landscape)
Alternate logo (Stacked)
The landscape version of the logo is the main version and should be used in most instances to create a strong and identifiable visual brand, especially on prominent signage, marketing and communication materials.
The stacked version can be used in instances where space is limited and better suited to a portrait layout.
Exclusion Zone
The area around the logo that should be kept clear of other graphics is 1 x the height of the shield in the logo.
Minimum Size
To ensure legibility the landscape version of the logo should not appear any smaller than 30mm wide and 17mm wide for the stacked version.
30mm
17mm
Main Academy Colour
Pantone: 2146 C
CMYK: 100, 80, 0, 17
RGB: 20, 57, 130
HEX: #143982
Complimentary Colours
Pantone: 2995 C
CMYK: 79, 3, 0, 0
RGB: 0, 156, 225
HEX: #009ce1
Pantone: 319 C
CMYK: 64, 0, 28, 0
RGB: 84, 189, 193
HEX: #54bdc1
20% Black
CMYK: 0, 0, 0, 20
RGB: 218, 218, 218
HEX: #dadada
Avatar 14
Social
Hatcham College Sixth Form
Main logo (Landscape)
Alternate logo (Stacked)
Main Colour
Pantone: 2146 C
CMYK: 100, 80, 0, 17
RGB: 20, 57, 130
HEX: #143982
Complimentary Colours
Pantone: 2995 C
CMYK: 79, 3, 0, 0
RGB: 0, 156, 225
HEX: #009ce1
20% Black
CMYK: 0, 0, 0, 20
RGB: 218, 218, 218
HEX: #dadada
The landscape version of the logo is the main version and should be used in most instances to create a strong and identifiable visual brand, especially on prominent signage, marketing and communication materials.
The stacked version can be used in instances where space is limited and better suited to a portrait layout.
Exclusion Zone
The area around the logo that should be kept clear of other graphics is 1 x the height of the shield in the logo.
Minimum Size
To ensure legibility the landscape version of the logo should not appear any smaller than 30mm wide and 20mm wide for the stacked version.
30mm 20mm
15
Knights Academy
Main logo (Landscape)
Alternate logo (Stacked)
The landscape version of the logo is the main version and should be used in most instances to create a strong and identifiable visual brand, especially on prominent signage, marketing and communication materials.
The stacked version can be used in instances where space is limited and better suited to a portrait layout.
The area around the logo that should be kept clear of other graphics is 1 x the height of the shield in the logo.
Size
To ensure legibility the landscape version of the logo should not appear any smaller than 30mm wide and 17mm wide for the stacked version.
Main Academy Colour
Pantone: 1945 C
CMYK: 0, 100, 48, 26
RGB: 167, 10, 67
HEX: #a70a43
Complimentary Colours
Pantone: 144 C
CMYK: 0, 50, 100, 0
RGB: 243, 146, 0
HEX: #f39200
Pantone: 123 C
CMYK: 0, 25, 90, 0
RGB: 253, 196, 31
HEX: #fdc41f
20% Black
CMYK: 0, 0, 0, 20
RGB: 218, 218, 218
HEX: #dadada
Exclusion Zone Minimum
30mm 17mm
Avatar 16
Social
Knights Academy Sixth Form
Main logo (Landscape)
Alternate logo (Stacked)
Main Colour
Pantone: 1945 C
CMYK: 0, 100, 48, 26
RGB: 167, 10, 67
HEX: #a70a43
Complimentary Colours
Pantone: 144 C
CMYK: 0, 50, 100, 0
RGB: 243, 146, 0
HEX: #f39200
20% Black
CMYK: 0, 0, 0, 20
RGB: 218, 218, 218
HEX: #dadada
The landscape version of the logo is the main version and should be used in most instances to create a strong and identifiable visual brand, especially on prominent signage, marketing and communication materials.
The stacked version can be used in instances where space is limited and better suited to a portrait layout.
Exclusion Zone
The area around the logo that should be kept clear of other graphics is 1 x the height of the shield in the logo.
Minimum Size
To ensure legibility the landscape version of the logo should not appear any smaller than 30mm wide and 20mm wide for the stacked version.
30mm 20mm
17
Crayford Primary
Main logo (Landscape)
TG Version
Alternate logo (Stacked)
The landscape version of the logo is the main version and should be used in most instances to create a strong and identifiable visual brand. There is a Temple Grove version of the landscape logo that is to be used only in the following instances:
• Main school signage
• Website footers
• Prospectus covers
• Book bags or other school branded bags
• Letterheads
The stacked version can be used in instances where space is limited and better suited to a portrait layout.
Please speak to Leena Barrett for any queries regarding logo usage: l.barrett1@habstrustsouth.org.uk
Exclusion Zone
The area around the logo that should be kept clear of other graphics is 1 x the height of the shield in the logo.
Minimum Size
To ensure legibility the landscape version of the logo should not appear any smaller than 30mm wide and 17mm wide for the stacked version.
Main Academy Colour
Pantone: 7710 C
CMYK: 93, 0, 30, 0
RGB: 0, 162, 182
HEX: #00a2b6
Social Avatar
Complimentary Colours
30mm 17mm
18
Hatcham Free School
Main logo (Landscape)
TG Version
Alternate logo (Stacked)
The landscape version of the logo is the main version and should be used in most instances to create a strong and identifiable visual brand. There is a Temple Grove version of the landscape logo that is to be used only in the following instances:
• Main school signage
• Website footers
• Prospectus covers
• Book bags or other school branded bags
• Letterheads
The stacked version can be used in instances where space is limited and better suited to a portrait layout. Please speak to Leena Barrett for any queries regarding logo usage: l.barrett1@habstrustsouth.org.uk
Exclusion Zone
The area around the logo that should be kept clear of other graphics is 1 x the height of the shield in the logo.
Minimum Size
To ensure legibility the landscape version of the logo should not appear any smaller than 30mm wide and 17mm wide for the stacked version.
34 mm
Main Academy Colour
Pantone: 2130 C
CMYK: 71, 51, 0, 0
RGB: 90, 119, 186
HEX: #5a77ba
Social Avatar
Complimentary Colours
17mm
19
Hatcham Primary
Main logo (Landscape)
TG Version
Alternate logo (Stacked)
The landscape version of the logo is the main version and should be used in most instances to create a strong and identifiable visual brand. There is a Temple Grove version of the landscape logo that is to be used only in the following instances:
• Main school signage
• Website footers
• Prospectus covers
• Book bags or other school branded bags
• Letterheads
The stacked version can be used in instances where space is limited and better suited to a portrait layout. Please speak to Leena Barrett for any queries regarding logo usage: l.barrett1@habstrustsouth.org.uk
Exclusion Zone
The area around the logo that should be kept clear of other graphics is 1 x the height of the shield in the logo.
Minimum Size
To ensure legibility the landscape version of the logo should not appear any smaller than 30mm wide and 17mm wide for the stacked version.
30mm
Main Academy Colour
Pantone: 2193 C
CMYK:86, 21, 0, 0
RGB: 0, 149, 214
HEX: #0095d6
Social Avatar
Complimentary Colours
17mm
20
Knights Primary
Main logo (Landscape)
TG Version
Alternate logo (Stacked)
The landscape version of the logo is the main version and should be used in most instances to create a strong and identifiable visual brand. There is a Temple Grove version of the landscape logo that is to be used only in the following instances:
• Main school signage
• Website footers
• Prospectus covers
• Book bags or other school branded bags
• Letterheads
The stacked version can be used in instances where space is limited and better suited to a portrait layout. Please speak to Leena Barrett for any queries regarding logo usage: l.barrett1@habstrustsouth.org.uk
Exclusion Zone
The area around the logo that should be kept clear of other graphics is 1 x the height of the shield in the logo.
Minimum Size
To ensure legibility the landscape version of the logo should not appear any smaller than 30mm wide and 17mm wide for the stacked version.
30mm
Main Academy Colour
Pantone: 1945 C
CMYK: 0, 100, 48, 26
RGB: 167, 10, 67
HEX: #a70a43
Social Avatar
Complimentary Colours
17mm
21
Slade Green Primary
Main logo (Landscape)
TG Version
Alternate logo (Stacked)
The landscape version of the logo is the main version and should be used in most instances to create a strong and identifiable visual brand. There is a Temple Grove version of the landscape logo that is to be used only in the following instances:
• Main school signage
• Website footers
• Prospectus covers
• Book bags or other school branded bags
• Letterheads
The stacked version can be used in instances where space is limited and better suited to a portrait layout. Please speak to Leena Barrett for any queries regarding logo usage: l.barrett1@habstrustsouth.org.uk
Exclusion Zone
The area around the logo that should be kept clear of other graphics is 1 x the height of the shield in the logo.
Minimum Size
To ensure legibility the landscape version of the logo should not appear any smaller than 30mm wide and 17mm wide for the stacked version.
33mm
Main Academy Colour
Pantone: 2397 C
CMYK: 75, 0, 30, 0
RGB:0, 178, 187
HEX: #00b2bb
Social Avatar
Complimentary Colours
17mm
22
Visual Identity
The visual identity has a consistent look stemming from the Trust style and applied across all schools, with distinctive elements for each phase.
23
Typeface
Logo / Headings
Roboto Slab Regular
Roboto Slab Bold
Roboto Slab Light
Pull Quotes / Info-graphics
Dancing Script Bold
Text
Source Sans Pro Light / Regular / Bold / Italic
The fonts selected for the Haberdashers’ brand identity are Google fonts that are free to download and can be used across Print and Digital materials. These typefaces are the preferred marketing font, and should be used wherever possible.
You can download the brand fonts at https://fonts.google.com or by using the links below:
> Roboto Slab
> Dancing Script
> Source Sans Pro
In instances where Google fonts are not available, such as internal word documents, the Windows Office Compatible font Calibri can be used as a substitute for text.
This, however, should be the exception.
Substitute System Text Font
Calibri Regular / Regular / Bold / Italic
24
Strapline & Hashtag
Strapline
When the strapline or hashtag are used, they should appear in the brand font Roboto Slab Regular as shown.
On Trust materials they should appear in Gold, Purple or white, reversed out of the Trust purple.
On academy materials they should appear in the academy’s main colour or reversed out in white.
Hashtag
25
Typeface Colour
Photography
Happy, safe, mutual respect
Valued as individuals, ready for the world
Pride
Dynamic and active
Curious minds
Balance of academic and enrichment
26
Confident in individuality Independent learners Engaged, aspiring
Trust Style & Application
The Trust style is bold and dynamic with a focus on large, impactful images balanced by clean open space and clear typography. By keeping to a consistent visual style and with restrained and purposeful use of the graphical elements we can portray a cohesive image that represents our trust as professional, collaborative and progressive.
27
Trust Colour Palette
Main Colours
Pantone: 274C
CMYK: 98, 97, 0, 49
RGB: 35, 23, 84
HEX: #231754
Pantone: 4126 C
CMYK: 70, 70, 16, 32
RGB: 81, 69, 113
HEX: #514571
Complimentary Colours
Pantone: 319 C
CMYK: 64, 0, 28, 0
RGB: 84, 189, 193
HEX: #54bdc1
Pantone: 2039 C
CMYK: 0, 87, 3, 0
RGB: 232, 59, 139
HEX: #e83b8b
The Trust colour palette consists of 5 main colours and a set of complimentary colours to be used in marketing materials.
The colours should be reproduced using the CMYK, RGB and HEX values given. To retain a consistency of style avoid adding colours to the palette.
Pantone: 123 C
CMYK: 0, 25, 90, 0
RGB: 253, 196, 31
HEX: #fdc41f
Pantone: 436 C
CMYK: 30, 34, 20, 15
RGB: 170, 154, 166
HEX: #aa9aa6
20% Black
CMYK: 0, 0, 0, 20
RGB: 218, 218, 218
HEX: #dadada
Pantone: 2995 C
CMYK: 79, 3, 0, 0
RGB: 0, 156, 225
HEX: #009ce1
Pantone: 144 C
CMYK: 0, 50, 100, 0
RGB: 243, 146, 0
HEX: #f39200
Pantone: 3507
CMYK: 40, 0, 98, 0
RGB: 175, 202, 26
HEX: #afca1a
28
Trust Style: Graphic Elements
Trust Style
The graphical style has been developed to portray a bold, progressive and professional image of the Trust. It references the heritage and ornamentation of the Haberdasher’s company represented through dynamic shapes and colours.
29
Schools can’t become the best places for students to learn and grow unless we make them the best places for staff to work and grow.
stronger Crayford Academy Sixth Form
Crayford Academy Haberdashers’ Crayford Academy
Knights Academy Haberdashers’ Knights Academy Crayford Academy Sixth Form Haberdashers’ Crayford Primary
Crayford Primary
Green
Green
The Haberdashers’ Model Our School Improvement Strategy Crayford Academy Sixth Form
Crayford Academy
Crayford Academy
Knights Academy Haberdashers’ Knights Academy Crayford Academy Sixth Form Haberdashers’ Crayford Primary
Crayford Primary
Green
Green
Equality, Diversity & Inclusion Strategy Together, stronger 2022 – 2023
Together,
Haberdashers’
Haberdashers’
Haberdashers’
Haberdashers’ Slade
Primary Haberdashers’ Slade
Primary
Haberdashers’
Haberdashers’
Haberdashers’
Haberdashers’
Haberdashers’ Slade
Primary Haberdashers’ Slade
Primary
At Haberdashers Academies Trust South we take seriously our responsibility to build an organisation which truly values equality and fairness. This responsibility is reflected in our policies but, most importantly, in the way we behave. We are group of schools situated in South East London. We serve and reflect a vibrant and diverse community. We celebrate the differences between us, and we delight in this diversity. It makes us strong; it makes us unique, and it makes us special. This document is intended to create more inclusive and welcoming environment within the Trust, so all stakeholders feel a sense of belonging. This guide is intended to be used as point of reference for staff when considering appropriate language and includes relevant examples and terminology. is not by any means exhaustive or definitive, as language constantly changes and evolves. However, is important to recognise the language and appropriate terminology that reflects changes in culture and society. Offensive language includes words and phrases that: Reinforce stereotypes Reinforce derogatory labels Exclude certain people through assumptions Patronise or trivialise certain kinds of people Cause discomfort or offence Please note that the terms that we use within this document are reflective of the diverse identities and experiences of British society and there may be alternative preferred terms in overseas territories. The focus of these guidelines is not on protected characteristics, but on situations in which non-inclusive terms can inadvertently infiltrate communication. As it happens, most of these situations revolve around protected characteristics. Heading This document also supports our aims and ethos as a Trust. Our EDI statement of intent (2021) states that: Every member of staff is supported to become the best version of themselves and feel a true sense of belonging within the Trust and that regardless of their role, they feel included, and their voice listened to. Positive relationships support a climate of mutual respect and a sense of belonging. All staff, pupils and parents see themselves reflected in the school. The equality, diversity and inclusion statement of intent is understood and lived by everyone. The Haberdasher’s Model, Our School Improvement Model also states that: 02 At Haberdashers Academies Trust South we take seriously our responsibility to build an organisation which truly values equality and fairness. This responsibility is reflected in our policies but, most importantly, in the way we behave. We are group of schools situated in South East London. We serve and reflect vibrant and diverse community. We celebrate the differences between us, and we delight in this diversity. It makes us strong; it makes us unique, and it makes us special. Heading Every member of staff is supported to become the best version of themselves and feel a true sense of belonging within the Trust and that regardless of their role, they feel included, and their voice listened to. Bullet point Bullet point Bullet point 03 1 2 3 Avoid Instead Use Why Is aut aut venisquidel et explibus dolorecus ree officimus aut et aut libus iduciunti iatur rem fuga. Igniet esereiust esent. inverum quam eicabo. Et dia dunt. Libus iduciunti iatur rem fuga. Igniet esereiust esent. Fcimus aut et aut libus mi, consed qur rem fuga. Igniet esereiust es. Sficimus aut et aut libus iduciunti iatur rem fuga. Igniet esereiust esent a It inverum quam eicabo. Et dia dunt. Officimus aut et aut libus iduciunti iatur rem fuga. Igniet esereiust esen. inverum quam eicabo. Et dia dunt. REm fuga. Igniet esereiust esena. Aut et aut libus mi, consed qur rem fuga. Igniet esereiust esen. Tfficimus aut et aut libus iduciunti iatur rem fuga. Igniet esereiust esen. It inverum quam eicabo. Et dia unmt. 04 Everything we do, not another thing to do.
Style
Haberdashers’ Academies Trust South registered in England limited by guarantee number 02535091 Registered offices: Haberdashers’ Hatcham College, Pepys Road, London SE14 5SF Email: habstrust@habstrustsouth.org.uk Tel: 020 7652 9500 www.habstrustsouth.org.uk Subtitle 30
01
Covers Spreads Letterhead Powerpoint Presentation Trust
Application
Primary Style & Application 31
Primary Academy Colour Palette
Academy Colours
Complimentary Colours
Pantone: 7710 C
CMYK: 93, 0, 30, 0
RGB: 0, 162, 182
HEX: #00a2b6
Pantone: 2397 C
CMYK: 75, 0, 30, 0
RGB:0, 178, 187
HEX: #00b2bb
The Primary colour palette consists of 7 main academy colours and a set of complimentary colours to be used in marketing materials.
The colours should be reproduced using the CMYK, RGB and HEX values given.
To retain a consistency of style avoid adding colours to the palette.
All the main academy colours can be used as complimentary colours in Primary academy marketing materials.
Pantone: 2193 C
CMYK: 86, 21, 0, 0
RGB: 0, 149, 214
HEX: #0095d6
The academy colours are the main colours for use by individual academies.
Pantone: 2130 C
CMYK: 71, 51, 0, 0
RGB: 90, 119, 186
HEX: #5a77ba
Pantone: 130 C
CMYK: 0, 30, 100, 5
RGB: 231, 168, 0
HEX: #e7a800
Pantone: 1945 C
CMYK: 0, 100, 48, 26
RGB: 167, 10, 67
HEX: #a70a43
20% Black
CMYK: 0, 0, 0, 20
RGB: 218, 218, 218
HEX: #dadada
For Primary academy materials, the complimentary colours that can be used are all the main academy colours along with yellow and light grey (20% black).
Pantone: 2242 C
CMYK: 93, 0, 69, 0
RGB: 0, 157, 114
HEX: #009d72
Pantone: 138 C
CMYK: 0, 55, 100, 5
RGB: 232, 131, 0
HEX: #e88300
32
Primary Style: Graphic Elements
Primary Illustrations
A set of illustrations has been developed for use in Primary academy marketing materials.
The illustrations can be used either in colour on white or tinted out of solid colour blocks and can be used in any of the colours from the Primary academy colour palette.
33
Primary Academies: Prospectus
Logo and background colour specific to each academy
Trust Logo Strapline
Graphical elements used in groupings along with cutout individual students or large full page images
Illustrations used sparingly to add a sense of playful exploration
Engaging and enriching learning
To enable every child to excel
We believe that the curriculum is the ‘bedrock’ of a school and fundamental for individual and school success. The curriculum that we offer is paramount to achieving our mission. It will be stretching, relevant and provides each child with the opportunity to excel. It provides children with the core knowledge that they need for success, alongside a wide range of opportunities which will help them to develop into successful citizens.
We recognise that our children come from different backgrounds, having had different experiences. It is important that these are embraced at school. All children will have equal access to a rich and diverse curriculum which broadens their perspective and which supports each and every one of them to achieve their very best.
Our curriculum will expose them to a wide range of opportunities within and outside of the classroom, which reflects an accurate picture of modern Britain, the World and history. This curriculum will be supported by diverse voices, where all children can see themselves and their families reflected.
At Slade Green Temple Grove our knowledge-led curriculum aims to enrich all children’s lives by providing learning opportunities that address social disadvantage in our local context and is shaped by the priority we have given to ‘learning for life’ and our choice of cross-curricular topics. It is designed to be broad and balanced and is underpinned by the National Curriculum.
Our curriculum recognises children’s starting points and prior learning and as a result we prioritise the development of early oracy, mathematics, reading and writing.
In summary, our curriculum aims to enable children to ‘Engage, Enrich and Excel’.
Early Years
The best possible start to learning
“My daughter thrived at Habs from primary through to Sixth Form. The whole experience couldn’t have been more enriching to her future.” – Parent 3
Large impactful images and clean white space
“My daughter thrived at Habs from primary through to Sixth Form. The whole experience couldn’t have been more enriching to her future.”
– Parent 5
Pull out text and quotes in Dancing Script
Together, stronger Haberdashers’ Crayford Primary
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Dream
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Cover Spread Examples
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Application closing dates Reception: 15th Jan 2022 Nursery: 22nd Apr 2022 Nursery & Reception Entry in Sept 2023 Wed 15th September, 10 – 11am Thu 21st October, 5 – 6pm Wed 17th November, 9 – 10am
book
place visit Open Mornings Nursery & Reception Entry in Sept 2023 Wed 15th September, 10 – 11am Thu 21st October, 5 – 6pm Wed 17th November, 9 – 10am Take a tour Subtitle Together, stronger Title Together, stronger Title Text Title Text Haberdashers’ Academies Trust South registered in England limited by guarantee number 02535091 Registered offices: Haberdashers’ Hatcham College, Pepys Road, London SE14 5SF Iron Mill Lane, Crayford, Kent DA1 4RS Email: ctgadmin@habstrustsouth.org.uk Tel: 01322 402 186 www.habscrayfordtg.org.uk
Banner
Letterhead A5 Flyer 35
Primary Academies: Marketing Materials www.habscrayfordtg.org.uk Iron Mill Lane, Crayford, Kent, DA1 4RS 01322 402186 To book a place visit Open Mornings
www.habscrayfordtg.org.uk To
a
External
Powerpoint Presentation
Primary Academies: Signage
Main External
Logo and background colour specific to each academy
Positioning and sizing of Temple Grove line to be consistent on all Primary Main External signs – same width as Haberdashers’ in the logo
Positioning of Trust logo and purple panel to be consistent across all Main External signs
Logo and background colour specific to each academy
Robot Slab Light font and arrow style to be consistent across all signs
Directional Building Name
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Secondary Style & Application 37
Secondary Academy Colour Palette
Academy Colours
Complimentary Colours
Pantone: 2146 C
CMYK: 100, 80, 0, 17
RGB: 20, 57, 130
HEX: #143982
Pantone: 7712 C
CMYK: 95, 0, 25, 15
RGB: 0, 144, 169
HEX: #0090a9
The Secondary colour palette consists of 5 main academy colours and a set of complimentary colours to be used in marketing materials.
The colours should be reproduced using the CMYK, RGB and HEX values given.
To retain a consistency of style avoid adding colours to the palette.
Pantone: 2995 C
CMYK: 79, 3, 0, 0
RGB: 0, 156, 225
HEX: #009ce1
Pantone: 319 C
CMYK: 64, 0, 28, 0
RGB: 84, 189, 193
HEX: #54bdc1
Pantone: 349 C
CMYK: 90, 12, 95, 40
RGB: 4, 106, 56
HEX: #046a38
Pantone: 1945 C
CMYK: 0, 100, 48, 26
RGB: 167, 10, 67
HEX: #a70a43
Pantone: 7579 C
CMYK: 0, 75, 100, 0
RGB: 234, 91, 12
HEX: #ea5b0c
The academy colours are the main colours for use by individual academies.
Pantone: 3507
CMYK: 40, 0, 98, 0
RGB: 175, 202, 26
HEX: #afca1a
Pantone: 144 C
CMYK: 0, 50, 100, 0
RGB: 243, 146, 0
HEX: #f39200
For Secondary academy materials, the complimentary colours can be used along with light grey (20% black).
The number of complimentary colours used should be kept to a minimum and only those analogous to the main academy colour should be used.
Pantone: 123 C
CMYK: 0, 25, 90, 0
RGB: 253, 196, 31
HEX: #fdc41f
20% Black
CMYK: 0, 0, 0, 20
RGB: 218, 218, 218
HEX: #dadada
Analogous Analogous Analogous 38
Secondary Style: Graphic Elements
Secondary Icons
A set of icons has been developed for use in Secondary academy marketing materials.
The icons can be used either in colour on white or tinted out of solid colour blocks and can be used in any of the colours from the Secondary academy colour palette.
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Secondary Academies: Prospectus
Logo and background colour specific to each academy
Cover Spread Examples
Pull out text and quotes in Dancing Script
Large impactful images and clean white space
Graphic elements contained in footer banners or overlayed onto images Strapline
Trust Logo
Use of icons to highlight ethos or key points
Together, stronger Achieve 2 “My daughter thrived at Habs from primary through to Sixth Form. The whole experience couldn’t have been more enriching to her future.” – Parent Proud of our education 3 Providing a diverse curriculum which stretches and inspires Talented mathematicians, scientists, artists and linguists have all ignited their passion at our school. We offer pupils a broad and balanced range of subjects, to ensure each leaves with an enviable depth of knowledge and experience. We follow the national curriculum at KS3, with bespoke options pathways at KS4 so that the curriculum is accessible to all pupils. Personal, Social, Health and Citizenship Education (PSHCE) is embedded throughout the curriculum, as well as being discretely taught, and pupils are supported with strong careers guidance to prepare them for the next steps in their learning. Our strong academic track record has resulted in the majority of our pupils successfully achieving university places, including at ‘Russell Group’ universities. The arts are valued within our curriculum to develop pupils’ confidence, articulation and creativity, so that they can engage in their wider communities. All pupils are expected and encouraged to participate in the vast array of activities offered. In addition to our strong academic curriculum, we offer excellent ‘professional’ programmes; enabling our pupils to achieve university and employerrecognised qualifications and access to highquality vocational apprenticeships and higher education. Proud of our talent 4 Developing and championing sporting talent Sport and exercise, both competitive and social, are cornerstones of our offering. We encourage our pupils to pursue excellence in sport, providing a broad range of facilities and options, and catering for both beginners and those with outstanding promise. Whether through team or individual competition, defeat or success, students are encouraged to strive for improvement, motivated to achieve and are taught self discipline and self-esteem, all of which contribute to personal and academic achievement. We have excellent sports facilities and an elite sports programme that scouts for potential. Our students compete in borough, county and national competitions where we have strong reputation of success in several sporting arenas including, athletics, girls and boys football, rugby, netball and basketball. All of our students have access to excellent indoor and outdoor facilities which include a fully equipped gym, a climbing wall & multi use games area and an athletics sports field. Pupils can apply for a Sport Aptitude Scholarship which guarantees the top. In addition to achieving professionally recognised coaching qualifications, those pupils who progress to our sixth form can progress to achieve an industry-recognised personal trainer qualification. “My daughter thrived at Habs from primary through to Sixth Form. The whole experience couldn’t have been more enriching to her future.” – Parent 5
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Secondary Academies: Marketing Materials
For details and to book please visit our website: Year 7 Entry in September 2023 Wed 15th September, 5 – 8pm Or join us for an open morning on selected dates between 30th September and 12th October Open Events Application closing date: 31st Oct 2022 www.habsknights.org.uk Launcelot Road, Bromley, Kent BR1 5EB 020 8461 9240 Follow us: @habsknights www.habsknights.org.uk To book a place visit Year 7 Entry in September 2023 Wed 15th September, 5 – 8pm Or join us for an open morning on selected dates between 30th September and 12th October Open Events Come and see for yourself Subtitle Together, stronger Title Together, stronger Title Text Together, stronger Title Text Haberdashers’ Academies Trust South registered in England limited by guarantee number 02535091 Registered offices: Haberdashers’ Hatcham College, Pepys Road, London SE14 5SF 94B Southwark Bridge Road, London SE1 0EX Email: boroughacademy@habstrustsouth.org.uk Tel: 020 3764 1321 www.habsborough.org.uk External Banner Powerpoint Presentation Letterhead A5 Flyer 41
Secondary Academies: Signage
Main External
Logo and background colour specific to each academy
Positioning of Trust logo and purple panel to be consistent across all Main External signs
Logo and background colour specific to each academy
Robot Slab Light font and arrow style to be consistent across all signs
Directional Building Name
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Sixth Form Style & Application 43
Sixth Form: Prospectus
Logo and background colour specific to each academy
Cover
Graphical elements used in groupings along with cutout individual students or large full page images
Strapline Trust Logo
Pull out text and quotes in Dancing Script
Spread Examples
Large statistic info-graphics to evidence student success
Large impactful images and clean white space
Together, stronger 2 The Haberdashers’ Advantage Academy Livery Awards – Crayford selects pupils to compete against other Haberdashers’ schools in the Livery Awards, this provides the opportunity to create a business plan whilst being mentored by a Haberdasher and entrepenuer. Past mentors have included Nick Jenkins (Moonpig) and Joshua Rosen (Twelve Capital) Monmouthshire Enterprise Initiative – Each year 10 Crayford pupils are invited to attend a networking dinner at Haberdashers’ Hall that is followed by work experience at a company in The City. Past organisers have included the City of London Solicitors Company and previous companies that have provided work experience or insight days include Bank of America and Google. Haberdashers’ Scholarships Haberdashers’ Scholarships are provided to pupils that chose to continue their education at university, the scholarships provide between £1000 and £3000 per year to each pupil. Haberdashers’ Scholarships can be provided for each year of university study. Haberdashers’ Charitable Foundations – The Thomas Arno Fund Each Haberdashers’ school selects pupil to support the Umzi Wethu Academy, a social benefit programme, to help disadvantaged young adults. The opportunity also provides the chance to gain qualification to work in the ecotourism industry and walk a wilderness reserve trial. Legal Work Experience (Old Bailey) The Haberdashers’ Company has provided opportunities for pupils interested in a legal career to attend a day in Chambers with Anuja Dhir QC to gain an insight into the work of a barrister and judge marshalling with HHJ Andrew Lees to gain work experience in Court. There’s more to an Haberdashers’ education than what happens inside the classroom. We go the extra mile to ensure that each of our pupils is prepared and equipped for life beyond the school gates. The Worshipful Company of Haberdashers’ generously provide support for our pupils by contributing to enrichment activities and subsidised travel opportunities, as well as funding annual student prizes. Book prizes are awarded to some students in each year group at our speech days and throughout the year, there are competitions across the Haberdashers’ schools, where students can compete for prizes. Over the course of their education at Crayford Academy, pupils will have the opportunity to experience: 3 91% of our students progress to university 4 “I feel valued as an individual and know I am getting the best opportunities.” – Student 5 A Curriculum that Stretches and Inspires The Hatcham College approach is to drive our young people to achieve the best academic qualifications that they can whilst finding out who they are, what they stand for and what they have to offer. 12% Top nationally in Advanced-level vocational results We offer an academic pathway to Post-16 students. Students follow syllabi in subjects from the main UK exam boards AQA, OCR, and Edexcel. Students sit linear A Level examinations in their subjects. Whilst there is no longer an AS Level offer at the College, we regularly track students’ progress and they take Pre-Public Examinations so that we can best prepare them for their final papers. Students can choose from 25 Key Stage 5 subjects, as well as having additional options in community languages. For example in the last three years students have achieved A Level qualifications in Turkish, Polish, Italian, Russian, Dutch and Mandarin. The majority of students study three A Levels. These subjects are chosen when students are registered and are accepted on to the full two-year course. Some students are allowed to study four Levels, if they wish, provided that they have demonstrated that they would be able to manage the workload and challenge required by this academic pathway. There are a growing number of new vocational courses available which we encourage interested students to apply for. These include Business Studies, Sport, Information Technology (IT) and Film Studies. We are continuing to evaluate our curriculum offer and wish for our students to become ambassadors and pioneers for and in their chosen subjects.
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For further information please visit ou website: Open Morning Saturday 9th October 10am – 1pm
Evening Wednesday 13th October 6pm Open Events www.habshatcham.org.uk Pepys Road, London, SE14 5SF 020 7652 9510 Follow us: @HabsHatcham Join us to explore our Sixth Form Application closing date: 31st Jan 2023 www.habshatcham.org.uk To book a place visit Open Events
9th October 10am – 1pm
13th October 6pm Join us to explore our Sixth Form
Banner A5 Flyer 45
Sixth Form: Marketing Materials
Open
Open Morning Saturday
Open Evening Wednesday
External
Contact For any queries about our brand look and feel, please contact Leena Barrett: l.barrett1@habstrustsouth.org.uk
Visual identity guidelines produced by Cleverbox www.cleverbox.co.uk
