Company Presentation
Topics • Jos de Vries The Retail Company • What we do • Project examples Food Non-Food Industry Airport Retail
Jos De Vries The Retail Company... Part of Jos De Vries Holding bv Since
1987, ‌.20 years experience
Offices in Netherland (Maarssen) Germany (Dortmund) Spain (Barcelona) Russia (Moscow) Around 45 specialists in Design in Retail-Marketing & Concept Development in Store-Design International Clients Retail Food and Gastronomy Retail-Nonfood Industry Shopping Malls and Airport Retail
What we do.. Retail strategy (Branding processes) Concept development Interior design Brand identity by design Graphic design Visual-merchandising
x o b l o To Layout Store-Design Graphics Facade Visual-Merchandising
Jos De Vries The Retail Company... …our experience
Some project examples from retail in the last 2-3 years.
Food
food retail
Jumbo Supermarkets
Supercoop Supermarket Holland
Migros Supermarkets Switzerland
Globus SBW Germany
Caprabo Supermarket Spain
KONZUM Supermarket Croatia
Edeka Minden/ E-Center
Ipercoop Italien
Mercator (Slovenia)
MOSMART (Russia)
Zoo & Co-Welke
Non-Food
non-food retail
Non Food Telfort Image Store
Non Food Amag Switzerland
Non Food Vedes Germany
Heineken
Hagebau-Germany
Industry Manufacture
industry partners
Entwickelung Abteilung
Airport Retail Heinemann Germany Schiphol Nederland
D端sseldorf-Hamburg-Frankfurt-Wien-Oslo-Warchau
t l t i n a p e t e e R nc opm l o e C v e D
Price Assortment
Added value Strategy and positioning Communication Concept
Storeconcept Layout Store Design Instore Graphics Visual-Merchandising Facade
Outdoor (advertising)
Conclusion… 1. A clear concept positioning is important. Tell a story. Who are you..., What is your mission… 2. Positioning on price, assortment and reconizable added values for the customer …. new value retailer…. 3. Instore communication is important on every level. Especially on product level!