Art Deco
Content The Style
History
Its effects on society
Important People
Relevance to Graphic Design
The Style simplicity, symmetry, geometric, and abstract styles used Cubism, Futurism, and Purism and turned these styles into trendy fashion promoted perfection and visual appeal in seduction There was a fascination of confrontation of new values and old, fragility and tragedy (ex. The Great Gatsby) was handcrafted, rare and luxurious materials, intended for an elite, mass produced designs, aimed at a popular market
Influences It was influenced by several different historical styles as well. Egypt Ancient Mexican (Aztec)
Ancient Rome Ancient Asia Africa Art Nouveau Avant-Garde
Influences
History 1966 - The name “Art Deco” occurred in France 1900 - Many different societies started to experiment with a new style 1925 - The Paris 1925 Exhibition 1939 - The style was popular through the 1930’s Present - It still influences us today
The Paris 1925 Exhibition
The Exhibition was the defining moment for Art Deco and helped it spread all around the world The idea for this exhibition started in the early 1900s There were concerns regarding the taste and quality of production in the “decorative arts� At this time France dominated this market There was competition between France and Germany It was held in the Center of Paris
The Paris 1925 Exhibition
It was held in the Center of Paris, and opened in April
The Grand Palais
Pomone
Pavilion of Au Bon Marche by: Louis Boileau
The Paris 1925 Exhibition
Everything was designed to dazzle the causual visitor
History 1918 - 1939 the opinion of the mass consumer was important 1925-1940 was Art Deco’s highest point in History Technological Development: Electric Power Manufacture of plastics Man-made fibers Refinements to the combustion engine Advanced Building techniques The need for advertising
History
Victorian Railways Poster By: An Australian 1937
Chrysler Building By: William Van Alen 1928 -1930
Effects on Society
Places Furniture Posters and Paintings Type and Bookbinding Architecture Ect.
Places Europe France Germany Britian Denmark Sweden Finnland Russia Norway Russia
The United States
Furniture
Chambre de Madame By: Andre Groult 1925 Exhibition
Triple Band Chair By: Karl Emanuel Martin 1937
A Painted Bedroom By: Heal and Son 1925 Exhibition (British)
Posters and Paintings
French Train Poster By: Cassand By: Tamara de Lampicka Polish Movie Poster German 1926
Type and Bookbinding
Broadway By: Morris Benton France 1928
Bifur By: Cassandre France 1929
Gallia By: Wadsworth Parker France 1928
Type and Bookbinding By: Rose Adler Cheri Paris1925
By: Paul Bonet For Guillaume Apollinaire Paris1930
Architecture Chrysler Building By: William Van Alen New York
Empire State Building By: William F. Lamb New York
Architecture Hoover facory London 1932 - 1938 National Radiator Company Building London 1928
Important People
A.M. Cassandre
E. Mcknight Kauffer
Jean Carlu
William F. Lamb
William Van Alen
A.M. Cassandre
Born in Charkov, Ukraine in 1901
Birth name was Adolphe Jean Edouard-Marie Mouron He is most famous for his poster art, but he also was a painter, graphic designer, and stage designer He designed hundreds of posters
He also designed several typefaces
In his posters he focused on the placement of type
A.M. Cassandre
A.M. Cassandre
E.Mcknight Kauffer
Born in the United States in 1890
He moved to England in 1914 He was orginally a painter, but then went on to designing posters in 1921 He worked for the London Transport Board and for the Western Railway He returned to New York in 1940 and created posters for the government during WWII He went on to work for American Airlines
E.Mcknight Kauffer
Jean Carlu
Born in Bonnieres, France in 1900
He was a gaphic designer that specialised in posters
He started creating posters professionally in 1919
He was influenced by cubism He focused on using schematic forms and expressive colors to fix a trademark in the minds of the consumer
Jean Carlu
William Lamb & William Alen
Relevance to Graphic Design
Designed for a purpose and a function
Comunication with the consumer
Designed for the consumer
Has influenced many other designers
Is still noticed today and used
The End