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Community News ABOUT THIS FEATURE
Cleveland Kesher debuts a new feature in this issue where we profile a member of the community we feel is interesting and who you should get to know. If you have someone you would like to suggest for consideration, email submissions@ClevelandKesher.com. Please provide the person’s name, contact information and why you think they are “Someone you show know.”
Someone you should know Etty Cusner | Realtor and disc jockey LISA MATKOWSKY
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ometimes, the most interesting people live right next door. University Heights has been home to Etty Cusner, a Realtor and disc jockey for the last 10 years and she’s someone you should know. Cusner and her husband, Ashi, an organizational psychologist, live with their children, Mikey 15, Akiva 13, Eliana 9, Azi 5, and Rikki 2, all of whom attend Fuchs Mizrachi School in Beachwood. They came to Cleveland a little over a decade ago for educational purposes and have really enjoyed the community. “I love it here,” Cusner, who plans to move to the Poets’s Corner neighborhood in Shaker Heights, told Cleveland Kesher. “Both University Heights and Shaker are so wonderfully warm and charming,. There’s such a good quality of life here. Cleveland is such a great place to raise children. I love the beautiful (Cleveland) Metroparks, and everything is just a few minutes “drive away.” Cusner was born and raised in Brooklyn, N.Y., where she attended the Shulamith School through high school and then started her college career at Touro University. “When I moved from New York with my husband to Brookline, Mass, where we lived for six years, I completed my degree at the University of Massachusetts and taught at the New England Hebrew Academy,” she said. “When we then moved to Cleveland, I continued to work as a teacher at the Fuchs 4 | Cleveland Kesher
Etty Cusner combines her day job as Realtor with her side job of being a DJ. | Kesher Photo / Lisa Matkowsky Mizrachi School.” Despite a passion for teaching, Cusner yearned for more autonomy. “Back in 2013, when we arrived, I enrolled in a real estate licensing course,” she said. “I was eager to be my own boss, make my own hours and feel connected to my new community. I enjoy helping people find their homes, where they can make tons of meaningful memories. I am a very handson Realtor and enjoy sitting with the clients
CUSNER | 6
Community News CUSNER | 4 throughout the whole process – from start to closing. Each transaction is just a really amazing opportunity to change a client into a friend.” Helping people and building relationships in the community is a running theme for Cusner. In addition to her career as a Realtor, she is a disc jockey as well. Cusner and her partner, Smadar Chafetz, run a DJ business for bat mitzvahs, which is another of her passions given her lifelong love of music. “Music and dancing have always been a huge part of my life,” Cusner said. “My dad was a professional chazzan and composer. He taught me how to transform a moment through music, and that is something that I have been doing for as long as I can remember. My mom passed away from cancer when I was 11 years old and the one amazing memory that sticks with me to this day was her putting on the record player and us just dancing together in my living room. I believe that my parents were responsible for developing my love of music and dance. So, when I get on the dance floor at bat mitzvahs, I am taken back to those precious, cherished moments from my youth.” The idea of becoming a DJ was also inspired once the family moved to Cleveland. “Smadar and I decided to share in this adventure together,” she said. “We both had a deep enthusiasm for music, dancing and bringing simcha to people’s lives. In 2015, DJ Zuz was born. We are very unique to the Cleveland simcha scene in the sense that we don’t simply hype up the party with fresh music and watch the party happen. Rather, we join in the party and hype up the dance floor. We are constantly reimagining creative ideas to bring extra-Zuz-fun to events.” The Cusners attend several shuls, primarily Green Road Synagogue in Beachwood and Kehillat Heichel Kodesh in University Heights. She said she is glad she chose Cleveland and that if she wasn’t living here, she would be most likely living in Israel. “A lot of my siblings live there and my husband’s, too, so that would be nice,” she 6 | Cleveland Kesher
Smadar Chafetz, left, and Etty Cusner can often be seen taking to the dance floor as owners of DJ Zuz. | Submitted photo said. “Or Florida,” she said with a laugh, “because of the weather.” But she is pleased with her choice of community and her choice of juggling two careers. “I was drawn to real estate as a tool to provide for my family and to invent a new professional self, whereas I was drawn to being a DJ in pursuit of delivering happiness and fun to others,” Cusner said. “It happens to be that I find deep pleasure in performing both jobs, even though I was drawn for different reasons. I hate to sound cheesy, but … It is an absolute privilege to be able to serve the community in both capacities. I hope that I can continue for many years to come.”
Lisa Matkowsky is a freelance writer from Beachwood.
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Fuchs Mizrachi participates in Rabbi Sacks Legacy program CLEVELAND KESHER
I
ntegrating the ideas of the late Rabbi Lord Jonathan Sacks into the current curriculum in Jewish schools across North America is what the Torah V’Chochmah program consists of. “We were looking for schools that were interested in doing this, interested in integrating Rabbi Sacks’ wonderful ideas into their curriculum, but also teachers who are interested in growing professionally,” Rabbi Jeremy Bruce, Torah V’Chochmah program director and executive director of the Rabbi Sacks Legacy North American operations, told Cleveland Kesher. The program helps participants incorporate the teachings of Sacks, who died in 2020, into their classrooms to help inspire the next generation of students to lead meaningfully Jewish lives, according to a news release. Fuchs Mizrachi School in Beachwood was one of 18 schools selected to participate in the Rabbi Sacks’ Legacy Torah V’Chochmah program and to attend the five-day program at Ma’ayanot Yeshiva High School for Girls from July 9 to July 13 in Teaneck, N.J. The
Joel
Schindelheim
two teachers from the school were junior high teacher Aliza Joel and high school teacher Rabbi Rick Schindelheim. “It was just so energizing to be part of a cohort of like-minded, passionate, thoughtful educators who continuously want to grow both personally and professionally,” Aliza Joel told Cleveland Kesher. The two local teachers are being mentored by Rabbi Zvi Grumet, the Chumash mentor, and developing two curricula for the Book of
FUCHS | 12
The group of participants from the U.S., Canada and Mexico at the Torah V’Chochmah program at Ma’ayanot Yeshiva High School for Girls in Teaneck, N.J. | Photo / The Rabbi Sacks Legacy 10 | Cleveland Kesher
Community News FUCHS | 10 Shemot for both the junior high and the high school. “The learning that we did at the conference, Rabbi Dr. Grumet’s mentorship and the opportunity to learn and work with colleagues from across the U.S., Canada, Mexico, England and Israel were each incredibly valuable enough in their own right,” Schindelheim wrote in an email to Cleveland Kesher. “The combination of all of these made it an exceptional professional development experience.” The program is in the design phase until summer 2024, and will be implemented in the 2024-25 school year. Three different sources are a part of this program, including Jewish philosophy, Chumash and parshat HaShavuah, Bruce said. Aliza Joel teaches Chumash to sixth, seventh and eighth graders, which gives them the skills to decipher, decode and understand Torah, and to have it be an inspiration for them to live a life of meaning and Jewish values, she said. “It’s exciting to have a fresh viewpoint after having taught for so many years, and just the ability to innovate and grow and improve my teaching practice is so invigorating,” she said. Aliza Joel hopes to build on her current curriculum with the values and ideas from Sacks onto her more traditional commentaries, she said. “The idea of this program, the Torah V’Chochmah program, is to be able to incorporate Rabbi Jonathan Sacks, his inspiration, and his Torah, his values, his
Rabbi Jeremy Bruce, program director of the Rabbi Sacks Legacy’s Torah V’Chochmah leads a session at the five-day program. desire to make the world a better place,” she said. “And most of all, I would say, his hope for the future – something I’m really excited to make part of my junior high Chumash curriculum, and to be able to spread to my students.” Through the Book of Shemot, Aliza Joel said she will look at two different themes Grumet shared. Through the themes, she will choose what the students will learn in both the original texts with more traditional commentaries, and with some essays, quotes or ideas from Sacks, she said. “I’m excited to be able to bring it onto the level of junior high students at a time where they’re really starting to think about things in a more personal way,” she said.
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By: Rabbi Menachem Tenenbaum
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bout 14 years ago, I had the privilege to study in an elite yeshiva in Israel for the year. While I studied well, I also had some great opportunities to explore the amazing land. Late one Thursday night, my friends and I piled into a rental car and headed south to the Dead Sea. As we drove down Highway 90 along the coast, my friend driving the car did something seriously dangerous. I doubt he was observing the speed limit, maybe he didn’t realize it was in kilometers. Speeding down the highway, he turned to us and said, “Check this out. You know I could turn off the car and it will still drive.” Without giving us a chance to respond, he proved it to be true and turned off the car. Still speeding down the highway, he outdid his last foolish statement and said, “I could
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even take the key out of the ignition, and it will still drive.” He promptly removed the key and continued speeding down the 90. “Oh no,” he exclaimed, “The steering wheel locked up, I can’t control the car.” Thankfully, it was a straight stretch of road, with no other cars around, and we were able to stop the car completely and avoid a terrible incident. Do you ever feel like that? Do you ever sense that there are areas of your life that are just running on their own and you need to get a grip? Are any areas of your life driving themselves and you would like to take better control? Elul and this season of the year are the designated pullover for us all. We are able to stop the car and recalibrate. There are so many opportunities this month to tap into our soul, to regain control of our lives. One of the greatest lessons I have learned about how to take control, I learned outside of an ice cream shop. A few years ago, a guest speaker for the teenagers of NCSY, shared such a simple way to be more in control of our decisions. “Keep a daily accounting of the areas of life you need to work on,” she said. “If you question yourself daily about certain practices, those areas of life become easier to deal with.” Her message made such an impression on me, and I have achieved various goals of personal improvement because of it. A daily accounting truly helps you stay focused on your goals. May we all maximize our Elul and High Holidays by pulling over, refocusing and learning how to journey forward.
Rabbi Menachem Tenenbaum of University Heights is the associate regional director of Central East NCSY (formerly known as the National Conference of Synagogue Youth). He recently authored his debut book “Three Steps Forward,” a book about Jewish prayer.
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Spotlight on Marketing 5 top ways to declutter your website, engage more visitors Content provided by: Nachum “Nooch” Langsner n the digital age, where attention spans are shrinking and online competition is fierce, a cluttered website can quickly drive away visitors and potential customers. A well-organized and clutter-free website enhances the user experience and increases engagement and conversion rates. Let’s discuss the top five ways to declutter your website and create a more inviting space for visitors.
the content more digestible and appealing. White space helps focus attention on the essential elements, reducing visual noise and increasing comprehension. It gives your website a clean and modern look, enhancing the overall user experience. Less is often more in web design, and strategically incorporating white space will make your website feel more spacious and inviting to visitors.
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USE IMAGES SPARINGLY
Images are essential for engaging visitors and conveying information visually, but too many photos can overwhelm your website. Be selective and intentional about the images you choose to include. Opt for high-quality photos that align with your brand and the message you want to convey. Avoid using stock photos excessively, as they can make your website feel generic and impersonal. Instead, incorporate custom images that showcase your products, services, or team members. Optimize image sizes for faster loading times, as slow-loading images can frustrate visitors and lead to higher bounce rates. You can create a more streamlined and clutter-free website using images sparingly and thoughtfully.
SIMPLIFY YOUR MENU
The navigation menu is the backbone of any website, guiding visitors to different sections and pages. A cluttered and complicated menu can confuse users, making finding what they’re looking for challenging. To declutter your website’s menu, focus on simplicity and hierarchy. Consider using clear and concise labels for your menu items. Keep it limited to the most critical sections, and if you have many pages, organize them into drop-down or collapsible menus. ALLOW WHITE SPACE
White or negative space is the empty area between elements on a web page. It may seem counterintuitive, but white space is crucial in website design and decluttering. By leaving ample white space around text, images, and buttons, you provide breathing room for visitors’ eyes, making
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While including a wealth of information on your website is tempting, irrelevant or redundant content can clutter the user experience. Focus on providing valuable, concise content that addresses your audience’s needs and pain points. Consider the following tips: • Remove outdated or redundant information that no longer serves a purpose. • Condense lengthy paragraphs into shorter, more digestible sections. • Use bullet points and subheadings to break up content and improve readability. • Incorporate multimedia elements, such as videos and infographics, to present information in a visually appealing manner. You can create a more engaging and userfriendly website by decluttering your content and ensuring it adds value to your visitors. DIAL BACK THE COLORS
Color is a powerful tool in web design,
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but an excessive color palette can be visually overwhelming. Stick to a cohesive color scheme that aligns with your brand and complements your website’s aesthetic. Limit the number of primary colors to create a harmonious and clutter-free visual experience. CONCLUSION
Decluttering your website is not just about aesthetics; it directly impacts user engagement and satisfaction. By simplifying your menu, incorporating white space, using images thoughtfully, providing valuable content, and dialing back the colors, you can create a more user-friendly and engaging website. Lastly, consult with an expert to assess and improve your website’s user experience.
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Spotlight on Electrical 1,345 home fire fatalities reported by U.S. news media Jan. 1 to Aug. 8, 2023 Advertorial content provided by: David and Sam Neuman on’t risk this. Hire contractors that are licensed, bonded and insured and can obtain a permit. Adding any new wiring requires a permit. Insist the contractor obtain the permits and pass inspection; it is to your benefit. Get it done right the first time. Do your homework then follow your gut. Don’t always look at the bottom-line price, it may come back to haunt you. With over 35 years of experience, now in its third generation of service, Dave’s Electric continues that same credo as a family-owned and operated company. Our work credo,
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Time for School CHAVIVA HIGH SCHOOL
Chaviva High School celebrated its first two weddings during the past school year, with the marriages of Adina Firestone and Sara Hoen. The pictures include Chaviva students celebrating at both of their weddings.
Chaviva students celebrate the school’s third graduation outside the school in 2023. Abby Firestone presents to the class during graduation. Students have a school-wide foam party on the last day of school for the 2022-23 school year.
Content provided by Chaviva High School 22 | Cleveland Kesher
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Time for School Fuchs Mizrachi School
Rav Rick Schindelheim and Morah Aliza Joel participated in The Rabbi Sacks Legacy Torah V’Chochmah program, a premier teacher training and curriculum project bringing the wisdom of Rabbi Sacks into schools. The program is designed for middle and high school educators, and brings together content experts, curriculum designers, and teachers, to build Judaic Studies curricula featuring significant ideas from Rabbi Sacks together with other traditional and modern Jewish thinkers.
This summer, campers enjoyed Machane Mizrachi. This year’s theme was tzvaim b’olam, colors in the world. Each week they explored a new color, investigated them through art, sensory activities, song and play.
Rabbi Avery Joel, head of school, participated as a mentor in a two-week leadership and community building training for the Day School Leadership Training Institute’s 13th cohort of day school leaders. DSLTI prepares new and aspiring heads of school for their work in Jewish day schools by providing engaging and experiential learning opportunities, cutting-edge leadership development, ongoing mentoring and the chance to collaboratively problem – solve with cohort peers.’
Time for School content provided by Fuchs Mizrachi School 24 | Cleveland Kesher
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Time for School HEBREW ACADEMY OF CLEVELAND onstruction ... again. Excitement is mounting with the refurbishment of the Academy’s block-long South Taylor Road campus. Phase one, which includes the demolition and structural infrastructure inside the northern part of the building and window and curtain well replacements, are underway. We look forward to sharing updates as the exciting project continues. The Academy is appreciative to the Jack, Joseph and Morton Mandel Foundation for its leadership gift. Ron Kluchin Architects, Harlen + Associates and Great Lakes Crushing are facilitating the project. Executive board member Amir Jaffa and Jeffrey Zuckerman, an Academy alumnus and board member, are spearheading the project
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and working closely with Rabbi Eli Dessler, financial director. Jaffa, chair of the Academy’s 2020 capital campaign which oversaw the campaign and construction of the school’s Mendy and Ita Klein Campus, said, “I am delighted to be involved, together with Jeff Zuckerman, in the transformational refurbishment of the Academy’s South Taylor Road building. “For 80 years, the Academy has been a national leader in Torah Chinuch, and for almost the entire span of its history, this landmark building has been home to generations of students. We are gratified that a new generation of students will soon benefit from state-of-the-art facilities with the exciting refurbishment of the Academy’s anchor in our community.”
Beis Chinuch Horav Dessler / Hebrew Academy of Cleveland South Taylor Road expansion
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Time for School Yeshiva Derech HaTorah
Yeshiva Derech Hatorah students participated in end of the year Siddur and Chumash parties.
Time for School content provided by Yeshiva Derech HaTorah 28 | Cleveland Kesher
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