UBJ HOSPITALITY
Batter up Seafood chain Captain D’s prepares for armada of Upstate-area restaurants SHERRY JACKSON | STAFF
sjackson@communityjournals.com Captain D’s, a fast-casual seafood restaurant headquartered in Nashville, Tenn., plans to open at least 20 new restaurants in the Greenville-Spartanburg-Asheville area over the next three years. The restaurant chain, which has been in operation since 1969, has
undergone a complete renovation in the last few years, said Michael Arrowsmith, Captain D’s chief development officer. Gone is the wooden, nautical look. It’s now been replaced by a “welcoming beach resort environment,” he said. Menu items still include the traditional hand-battered fish but now also include a selection of cooked-to-order grilled
“The brand is a lot different now than it was. When people come in and try the food, they come back. It’s good.” Michael Arrowsmith
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items that are “premium quality.” Shrimp, chicken, beef kabobs, hushpuppies and desserts round out the menu.
“The brand is a lot different now than it was,” said Arrowsmith. “When people come in and try the food, they come back. It’s good.” >>
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UPSTATE BUSINESS JOURNAL
September 5, 2014
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