Producers and Audiences (FM2) “How important are film reviews and awards when choosing a film to watch?”
Resource One According to a You Gov poll the British public appear to trust their own judgement over that of others when deciding on what movie to splash out a cinema ticket and popcorn: o o
28% (the largest single percentage) say they most trust their own opinions rather than those of anyone else when choosing which film to watch. However, in second place, 17% most value the opinion of a friend.
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Immediate family members came third with 14%, while 9% would most trust their partner.
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BBC Radio 5 Live’s Mark Kermode also registered as a trusted figure, although some way behind: his judgement is trusted most by 3% of the public, the highest of any critic.
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Despite their high media profile, film magazines Empire and Film didn’t fare so well, with just 1% apiece valuing their opinions over all others.
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How Oscar Nominations Affect the Box Office Nothing quite assures moviegoers that a film is worth watching like a stamp of approval from the Academy of Motion Picture Arts & Sciences. With the nominees for the 85th Academy Awards announced today, the films can expect a January wave of box office sales. Oscar-nominated films remain in theaters about twice as long as others, according to a report by Randy Nelson, professor of economics and finance at Colby College. Nelson found that a nomination for Best Actor or Best Actress increases box office revenue by about $683,660 (we adjusted the values from the 2001 report to 2012 dollars). For Best Picture, the boost jumps to $6.9 million. By that calculation, David O. Russell’s Silver Linings Playbook, which has earned $35.4 million so far in the domestic box office, stands to gain nearly $8.3 million, a 23.4 percent lift, from its nods for Best Picture, Best Actor, and Best Actress. Taking home a big award has an even greater impact: Based on Nelson’s study, a Best Picture win boosts box office sales by $18.1 million, on average, and a Best Actor or Actress win by $5.8 million. Even a Supporting Actor or Actress award increases sales by $2.3 million. Of course, some films do just fine without the help of the Academy. The Avengers, last year’s highest-grossing film with $623.4 million from the domestic box office, received only one nomination for Visual Effects. No. 2, The Dark Knight Rises (box office sales: $448.1 million), received none.