The Hotel Magazine May 2024

MAY 2024

Welcome to the latest issue of Hotel Magazine, where we delve into the intricacies of guest experiences and the evolving landscape of event spaces within the hospitality industry.

In an era where customer satisfaction is of optimum importance, providing unmatched guest experiences has become a cornerstone for success in the hotel business. From the moment guests step through the doors, every interaction, every detail, shapes their perception of the establishment. In this issue, we explore how implementing premium brands helps to exceed guest expectations and drive business growth.

Also in this extensive edition, we shine a spotlight on the pivotal role that event spaces play within hotels and how to get the most out of them in line with emerging hospitality trends. No longer confined to traditional ballrooms, today’s in-hotel event spaces are dynamic, versatile spaces that cater to a wide range of gatherings, from corporate conferences to social celebrations. With the demand for unique and memorable experiences on the rise, industry experts reveal how hotels can reimagine event offerings, embracing flexibility, creativity, and sustainability to create spaces that inspire and impress.

As the hospitality industry continues to evolve, so too must our understanding of what it takes to deliver unparalleled experiences. Join us as we delve into the latest trends, share inspiring success stories, uncover insights that will shape the future of hospitality through our regular and much-loved pieces, including Hotel of the Month, a series of Essential 5’s and our Industry Updates.

We hope you enjoy the read.

EDITOR

Jade Evans

jevans@cimltd.co.uk

EDITORIAL ASSISTANT

Ailsa Newgreen ailsa@cimltd.co.uk

PUBLICATION MANAGER

Declan Wale

dec@cimltd.co.uk

Tel: 01795 509 112

ACCOUNT MANAGER

Jazmine Davis

jazmine@cimltd.co.uk

Tel: 01795 509 112

ACCOUNT MANAGER

Manjeet Griffiths manjeet@cimltd.co.uk

Tel: 01795 509 112

ADMINISTRATION MANAGER

Natalie Murray

admin@cimltd.co.uk

Tel: 01795 509 103

CREDIT FACILITIES MANAGER

Gwen Lee

creditcontrol@cimltd.co.uk

Tel: 01795 509 103

MARKETING MANAGER

Lucas Payne lucas@cimltd.co.uk

10 INDUSTRY NEWS

The best spot to find out about the hospitality sector’s latest industry events, news and advances.

15 GUEST EXPERIENCE

We speak to experts who reveal how using premium brands can elevate the guest experience.

44 VENUE PROFILE

Step inside London’s, Andaz Liverpool Street, the five star luxury lifestyle hotel that immerses guests in the ever-changing, vibrant and creative culture East London as well as the capital city.

47 EVENTS

We reveal how to get the most out of your event spaces in line with emerging hospitality trends.

60 UNIFORMS

In an insightful thought-led piece with the team at NO Uniform, we delve into the symbiosis of fashion and hotel design and ask them how their couture uniforms contribute to enhancing the overall guest experience within hotels.

64 HOTELS AROUND THE WORLD

This month we step inside a favourite in Frankfurt as we head to Gekko House.

DESIGN AND PRODUCTION

Grant Waters grant@cimltd.co.uk

James Taylor james@cimltd.co.uk

SALES DIRECTOR

Tom Woollin tom@cimltd.co.uk

CHIEF EXECUTIVE

John Denning

Priest House Hotel holiday lodge plans approved

Castle Donington hotel The Priest House has received planning permission for the development of a new lodge park within the wider estate.

The Kings Mills development, which has been approved by North West Leicestershire District Council planners, will feature 16 contemporary lodges on land previously used as a touring caravan park.

The project, with lodges built to order for buyers, marks the first significant investment in The Priest House Hotel’s wider estate by its new owners, Yorkshire based The Brook Group.

Work is also scheduled to shortly commence on improvements to The Priest House Hotel, including investment in the hotel infrastructure, refurbishment of the hotel bar and restaurant, and the development of additional facilities.

Castle Donington and the wider area is facing huge growth, including the development of the East Midlands Freeport, Donington Hall and Donington Park, alongside several residential developments.

The plans for The Priest House follow the success of proposals for another Brook Group property, the Aysgarth Falls Hotel in North Yorkshire, where Yorkshire Dales National Park planners gave the go ahead for the most ambitious expansion of the hotel’s facilities to date, the development of 14 purpose-built luxury garden suites

alongside an additional restaurant space.

Planning is also starting to gain pace on the Grade II* listed Rheola House, a 100-plus acre leisure development in the Neath Valley, South Wales.

“This is a very exciting time for The Brook Group, as we focus our development plan on the hotel and leisure market in the UK, we believe we have a portfolio of projects that can take us into a successful period of growth,” said The Brook Group’s Development Director, Darren Oxley.

Lough Erne Resort appoints new General Manager as refurbishment draws to completion

The luxurious Lough Erne Resort is poised to enter a fresh chapter in its ongoing development with the appointment of a new General Manager.

Gareth Byrne, a native of Newcastle, County Down, joins the renowned 5-star hotel, spa and golf resort with 25 years’ experience within the hospitality industry. Gareth brings with him a strong operational and strategic background with a proven track record in elevating guest satisfaction.

During his career to date, Gareth has worked in a range of leading luxury hotels including The Fitzwilliam Hotel, Belfast by Hotel Partners and The Kensington, London by the Doyle Collection. Most recently Gareth was General Manager of the Duke of Richmond Hotel by Red Carnation Hotel Collection which also operates Ashford Castle.

His appointment coincides with the recent completion of a luxurious interior overhaul within the resort’s hotel, with updates being applied to 53 of its guest rooms and communal guest areas. Meanwhile, work to upgrade and refresh the resort’s 25 lodges is set to be complete by late May.

Mr Byrne said he was proud to join Lough Erne Resort at such an important time and working with what he described as an exceptional team.

“I have been a genuine admirer of the resort for many years and I have always loved spending time in the Fermanagh Lakelands. I am immensely proud to have taken up this leading position at a time when the resort is graced with stunning new interiors and a host of exciting opportunities ahead.”

The new General Manager is a strong advocate of celebrating the ‘people’ and the ‘place’ and will place this philosophy at the heart of his new tenure.

Clermont Hotel Group Awarded UK’s Best Workplaces™ Recognition

Clermont Hotel Group has officially been named as one of the UK’s Best Workplaces ™ 2024 by Great Place To Work ®, the global authority on workplace culture.

Officially announced at the prestigious Best Workplaces Awards held at London’s Grosvenor House and hosted by comedian Katherine Ryan, the company ranked 42 in the Super Large category.

76% of all employees say Clermont Hotel Group is a great place to work, compared with 54% of employees at a typical UK-based company, with 90% of employees saying they are treated fairly regardless of their sexual orientation, 88% regardless of their sex, 86% regardless of their race, and 90% saying it is a physically safe place to work.

Heather Harris, HR Director at Clermont Hotel Group, said “We are thrilled to have been awarded UK’s Best Workplaces Recognition. It is an opportunity to celebrate and reflect on how we can create workspaces that help people to thrive and feel valued. We are extremely proud of our teams and to be recognised for this accolade alongside other fantastic companies. This award reflects our commitment to fostering a culture of collaboration, innovation, and mutual respect. Our brilliant employees are the foundation of our company, and we make sure that every individual feels seen, heard, and appreciated.”

Great Place To Work ® performed rigorous evaluations of hundreds of employee survey responses alongside Culture Audit ™ submissions from leaders at each company to create the 2024 UK’s Best Workplaces ™ list. They then used these data insights to benchmark the effectiveness of companies’ employee value propositions against the culture their employees actually experience. Only those businesses who achieve the highest scores after evaluation receive Best Workplaces ™ status.

M&T appointed management company for iconic Stapleford Park Hotel

M&T Hotel Management, one of the UK’s leading hotel management companies, is delighted to announce an exciting new partnership with leading country house hotel Stapleford Park near Melton Mowbray in Leicestershire.

The hotel is owned by Dreamr Hotels who acquired the property in August 2022.

Stapleford Park, Hotel and Wellbeing Centre, sits in the Heart of England, near Melton Mowbray, Leicestershire. With individually curated bedrooms in a beautiful Country House and Estate with a warm and welcoming team, Stapleford Park is the place to meet, stay and rejuvenate.

Hugh Taylor OBE, CEO of Michels & Taylor commented: “We are delighted to add this wonderful hotel to the portfolio of Hotels M&T manage. We are particularly pleased to add David Fam and Dreamr Hotels to our client list and look forward to a very successful relationship together in the coming years. Stapleford is a unique property and a true icon in the country house hotel arena. We have a significant opportunity to develop its offering and enhance its performance. The whole M&T team are looking forward to helping David achieve all his goals for the asset.”

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GUEST EXPERIENCE

LEVERAGING FEEDBACK

We outline five ways to use guest feedback to continuously enhance the overall guest experience and differentiate your hotel in a competitive market.

1

FEEDBACK ANALYSIS

To enhance the quality of guest services, it is essential to systematically collect and analyse feedback provided by guests. This can be achieved through various methods, such as utilising online surveys or comment cards and online review platforms to gather comprehensive insights into guests’ experiences and preferences. By carefully examining the feedback received from these sources, it is possible to identify common themes or recurring issues that are being mentioned by multiple guests. This systematic approach not only helps in understanding guests’ needs and expectations better, but also enables the business to make informed decisions and improvements based on the feedback gathered.

3OPERATIONAL ADJUSTMENTS

Utilise feedback to make operational adjustments. This could involve changing check-in procedures to make them more efficient, offering different amenities based on guest preferences, or adjusting the menu in the hotel restaurant based on feedback about food quality. Through this proactive approach to feedback utilisation, the hotel can maintain a competitive edge in the hospitality industry and cultivate enduring guest loyalty.

2

TRAINING AND DEVELOPMENT

Use guest feedback to identify areas where staff training and development are needed. If guests consistently mention issues with cleanliness, for example, provide additional training for housekeeping staff. Similarly, if guests praise the friendliness of the staff, recognise and reward those employees, while also reinforcing that behaviour among others. By cultivating a work environment that values and encourages such behaviours, you create a more welcoming and accommodating atmosphere for guests, thereby fostering long-lasting positive relationships and loyalty.

5

4CONTINUOUS IMPROVEMENT

Foster a culture of continuous improvement based on guest feedback. Encourage staff at all levels to solicit feedback from guests, and to suggest improvements based on their own observations and interactions. Implement regular reviews of feedback data to track progress and identify new opportunities for enhancement. Ultimately, the integration of feedback mechanisms and a commitment to continuous improvement ensures that the organisation evolves in sync with the evolving expectations and preferences of its guests.

PERSONALISED SERVICE

Use guest feedback to provide personalised service. If a guest mentions a specific preference or issue during their stay, use that information to tailor their experience on future visits. This could involve remembering room preferences, offering a complimentary upgrade or providing a special amenity to address a previous concern.

CRAFTING UNIQUE EXPERIENCES

With the help of industry experts, we outline how using premium brands within your hotel can elevate guest experience.

In the realm of hospitality, the pursuit of excellence in guest experience stands as a paramount goal. Every interaction and every detail contributes to shaping a guest’s perception of their stay at your hotel. Among the myriad factors that influence this perception, the quality of brands associated with the hotel holds significant sway.

In this feature, we delve into the world of premium brands within the hospitality industry, and explore how their utilisation can elevate the guest experience to unprecedented heights. From luxurious toiletries to highend amenities, the integration of premium brands goes beyond mere aesthetics; it speaks volumes about a hotel’s commitment to excellence and its dedication to providing unparalleled service.

Irro Orri, Managing Director of Epoque Collection, sees that by providing luxurious amenities, exceptional service, fine dining options and attention to detail, the hotel creates an upscale ambience, enhancing guest experience and leaving them feeling pampered, valued and eager to return.

“We offer our guests a distinctly authentic Greek experience during their stay at xenodocheio Milos, with a central focus on implementing the core values of Greek hospitality. We work with premium Greek brands, both in terms of collaborations and in-house products, to differentiate the hotel from others within the market.”

Premium brand partnerships can also work to contribute to guest loyalty and repeat business if a unique strategy is effectively put in place to leverage them. At xenodocheio Milos, the team are constantly seeking to utilise premium brands throughout the hotel, to curate a luxurious experience for guests that will elevate their time at the hotel and leave a long-lasting impression. Irro said, “It is of utmost importance that we work with Greek brands, to ensure that we are providing an authentic experience that reflects our values of Greek hospitality. In each bedroom, the mini bar is stocked with products from premium brands, offering gourmet treats for our guests to delight in during their stay.”

Working with the more high-end brands also contributes

to creating memorable and personalised experiences for guests, thereby fostering positive word-of-mouth and online reviews. Something Irro has found useful is workshops. He says, “Through organising workshops in partnership with premium brands, we have been able to create experiences that will be remembered by our guests long after their stay at xenodocheio Milos.”

xenodocheio Milos introduced a sensory experience in partnership with Naxos Apothecary, offering guests the opportunity to take part in a fragrance workshop at the stunning shop in Athens, creating a tangible reminder of their trip to Greece. After a morning of culture and sightseeing, guests are able to unwind with a unique

“Through organising workshops in partnership with premium brands, we have been able to create experiences that will be remembered by our guests long after their stay.”

experience discovering the secrets of herbs, natural fragrance and body care products. The Naxos Essence workshop showcases the differences between eau de parfum and eau de toilette and allows guests to unearth the ‘story’ of the Naxos Apothecary signature perfume collection.

“The workshop is led by a renowned Health & Beauty Editor and avid perfume collector, Charitomeni Vonta, who guides, inspires and educates guests throughout the experiential journey. We also offer herbal teas and

refreshing chilled cocktails that can be matched to the perfume category chosen, to develop this distinctly immersive experience further.

“We recently also launched our very own signature scent, creating bespoke candles and diffusers for our guests to take a scent of xenodocheio Milos home with them.”

Brendan O’Connor, General Manager of Adare Manor, recognises that, by using premium brands within the hotel, they are simply elevating the guest experience.

“Using premium brands leads to comfort and satisfaction

in a number of ways. For example; guests are already using some of these premium products in their personal life, and are, therefore, familiar with the product, and ease of use and familiarity enhances the home away from home ethos.” Brendan explained that he sees this particularly with guest room electronics, such as TVs and hair styling equipment as an example. Premium brands for toiletries, bed linens and other touch points enhance the overall sense of luxury.

“We build our overall guest experience from hundreds of touchpoints and interactions during a stay each of these moments is an opportunity to strengthen the emotional engagement with our brand. Relying on proven luxury products is fundamental to showing our guests we care,” said Brendan.

Unique and ultra-premium brands that are known to be leaders in their segment, subtly, and perhaps subliminally, provide validation to the guest that the hotel environment they are within is similarly special. In line with this, Brendan explained that it’s incredibly important to his team that they are championing the best of the Irish brands, whether it be luxe or artisanal, available in the country, in addition to luxe international brands, most of which aren’t found anywhere else in Ireland.

In Brendan’s view, premium brand partnerships are an opportunity to attract the attention of a guest who is undecided. “We leverage brand partnerships as a way to communicate with new audiences, particularly the loyal followers of your brand partner. Show your collaboration

via both brands’ communication platforms and get noticed by a new audience,” said Brendan.

“The loyalty of this guest is now dependent on the overall experience when they come to stay, enhanced absolutely by the existence of premium brand partnerships, but I believe there is a requirement to get your own product absolutely right.” Brendan believes that no brand partnership you may have should overshadow your own identity. Work to build that loyalty with the guest and your own brand next. “That is the more sustainable strategy. The whole eco system evolves when that consumer learns about a new brand from visiting yours,” finished Brendan.

Integrating premium brands within a hotel environment significantly enhances the guest experience on multiple levels. From luxurious amenities to top-notch services, these brands elevate every aspect of a guest’s stay, fostering a sense of exclusivity and satisfaction. By partnering with renowned names, you will create memorable experiences that resonate with discerning travellers, ultimately setting yourself apart in a competitive market. The infusion of premium brands not only elevates the overall ambience and aesthetics, but also reinforces the hotel’s commitment to excellence, leaving a lasting impression that encourages repeat visits and positive word-of-mouth recommendations. In essence, the incorporation of premium brands is not just a luxury,it’s an investment in unparalleled guest satisfaction and brand loyalty.

A HOSPITALITY CONUNDRUM

In this exclusive piece, Greg Marshall, Managing Director at Siemlus, explains how technology can work to harmonise personalised care and online discretion.

In the fast-paced and ever-evolving world of hospitality, the ability to cater to the diverse needs and preferences of guests has emerged as a central tenet of success. Technology undoubtedly plays a pivotal role in enhancing guest experiences, offering unprecedented levels of convenience and efficiency. However, as we navigate the complexities of the digital age, finding the delicate equilibrium between personalised hospitality and safeguarding guests’ privacy becomes increasingly crucial. Siemlus, a leading innovator in the hospitality technology sector, stands out for its adept

navigation of this terrain, offering a harmonious blend of digital advancements and human touchpoints to craft truly unforgettable stays. This comprehensive article delves deep into the intricate dynamics of leveraging technology to create exceptional guest experiences while ensuring privacy and personalisation remain at the forefront.

Understanding Guest Preferences: Through a Psychological Lens

At the core of delivering exceptional guest experiences lies a nuanced understanding of the psychological intricacies

“We consider the integration of digital and analogue elements in hospitality to be an art.”

that shape individual preferences. Guests, influenced by their unique personalities, past experiences, and cultural backgrounds, interact with their environment and hotel staff in diverse ways. For introverted guests, digital solutions such as mobile apps for check-in, room access, and express checkout offer a sense of control and convenience, minimising the need for extensive face-toface interactions. Conversely, extroverted guests thrive on personal connections and prefer direct interactions with staff for their needs, from booking over the phone to warm greetings at reception and engaging conversations with the concierge.

Recognising and accommodating these varied preferences is essential for hotels striving to deliver truly personalised experiences. However, it’s vital to acknowledge that guest preferences are fluid and can vary widely within and across different demographics. Therefore, the key lies in offering flexible and adaptable experiences that cater to a broad spectrum of guest personalities, ensuring inclusivity and satisfaction for all.

Siemlus: Bridging the Digital-Analog Gap

Siemlus has emerged as a trailblazer in the hospitality technology sector, pioneering innovative solutions that seamlessly blend digital conveniences with traditional analogue interactions. By providing a comprehensive suite of digital tools such as Wi-Fi, TV interfaces, web apps, and telephony alongside analogue options like traditional phone lines and face-to-face interactions, Siemlus empowers guests to choose their preferred mode of engagement. This hybrid approach not only acknowledges the indispensable role of technology in enhancing efficiency but also preserves the warmth and personalisation inherent in human interactions.

One of Siemlus’s key strengths lies in its ability to tailor solutions to the unique needs of each hotel and its guests. By collaborating closely with hoteliers to understand their objectives and vision, Siemlus ensures that technology solutions are seamlessly integrated into the guest experience journey. Whether it’s streamlining the checkin process, facilitating guest feedback mechanisms, or

enhancing in-room entertainment options, Siemlus offers bespoke solutions that elevate the overall guest experience while upholding principles of privacy and personalisation.

The Role of Hoteliers in Guest Experience Strategy

Hoteliers play a pivotal role in shaping guest experience strategies that effectively leverage technology while preserving the human touch. As a Unified Support Partner, Siemlus collaborates closely with hotel management teams to develop and implement tailored solutions that align with the specific needs and objectives of each property. This partnership approach ensures that technology is not viewed as a substitute for human interaction but rather as a tool to enhance it.

For instance, by harnessing the power of data analytics and guest profiling tools, hotels can gain valuable insights into guest preferences and behaviours, allowing them to anticipate needs and personalise experiences accordingly. Similarly, digital concierge services can provide guests with real-time recommendations and information, enriching their overall stay experience.

Furthermore, Siemlus assists hotels in striking the right

balance between automation and personalisation. While digital solutions can streamline certain processes and improve operational efficiency, they should never come at the expense of personalised service. By integrating technology seamlessly into the guest experience journey, hotels can create memorable experiences that resonate with guests long after their stay.

Greg said, “At Siemlus, we consider the integration of digital and analogue elements in hospitality to be an art. Our goal is to exceed guest expectations through customised technology that improves both convenience and privacy, with a focus on a human-centric innovation approach. We’re not content with merely following trends; our ambition is to redefine what exceptional hospitality looks like in the digital age. Understanding the demographic is crucial as we implement technology, and we’re committed to collaborating with hoteliers and operators to continuously evolve the industry and meet the changing expectations of our guests.”

Achieving Equilibrium in Guest Experience

The pursuit of equilibrium is central to the quest for exceptional guest experiences. It’s not about choosing

“Understanding the demographic is crucial as we implement technology.”

between digital or analogue but rather about finding the optimal blend that caters to the diverse preferences of guests. Siemlus excels in creating this equilibrium, providing technology solutions that empower guests to interact with the hotel in the manner they find most comfortable, while ensuring that those seeking human interaction receive the personal touch they desire.

This balance is not static but rather dynamic, requiring continuous adaptation and innovation to meet evolving guest expectations. As technology continues to evolve, so too will guest preferences, and it’s essential for hotels to stay ahead of the curve. Siemlus’s commitment to innovation and personalised service positions it as a leader in crafting exceptional guest experiences that stand the test of time.

In conclusion, achieving the delicate balance between personalised hospitality and digital privacy is paramount in the modern hospitality landscape. Siemlus’s role as a Unified Support Partner bridges this gap, offering bespoke solutions that enhance the overall guest experience while safeguarding privacy and personalisation.

By seamlessly integrating technology and human interactions, Siemlus empowers hotels to create memorable experiences that resonate with guests long after their stay. As we look to the future, the quest for equilibrium in guest experience will continue to drive innovation and shape the hospitality industry for years to come. Making the impossible feel Siemlus. siemlus.com

IMPROVING INDOOR AIR QUALITY

In the hospitality industry, the comfort and wellbeing of guests is paramount, and it is crucial to consider the impact of indoor air quality on guests’ overall experience. In this exclusive editorial, we look at how Dyson’s range of air purifiers can work in line with enhancing guest experience and staff productivity.

As allergy season looms, the hospitality sector has a unique opportunity to enhance the in-room experience by focusing on improving indoor air quality. By doing so, they can ensure guests breathe easier, sleep better, and leave with a positive impression of their stay while also enhancing staff wellbeing.

With individuals spending up to 90% of their time indoors1, the presence of pollutants, pollen or Volatile Organic Compounds (VOCs) can significantly affect health, wellbeing, and productivity. These micro pollutants, emitted from sources such as fuels, flooring, cleaning products, clothes worn outdoors, and even soft furnishings, are invisible to the naked eye but can have a profound impact.

Nearly two-thirds of consumers consider air quality when choosing a hospitality venue2, making it a critical deciding factor. Hospitality venues are high-traffic shared spaces where guests often seek relaxation and comfort. However, without effective air purification technology, guests may experience discomfort, and those with respiratory conditions, such as asthma, may notice exacerbated symptoms, including coughing and shortness of breath.

Poor indoor air quality not only impacts the guest experience but also affects the productivity of workers. Short-term exposure to poor indoor air can lead to heightened fatigue and difficulty concentrating3. Therefore, it’s essential for the hotel industry to address the risks associated with poor indoor air quality proactively to ensure they are providing the best experience to guests.

Investing in air purification technologies can ensure that guests and staff thrive in an environment conducive to both health and productivity. Despite the clear benefits, only 48% of hospitality managers report having invested in improving air quality at their establishments, indicating a

significant opportunity for improvement in this sector2 .

Air quality is no longer an optional add-on but an essential component of guest satisfaction and operational excellence. A staggering 54% of the public now consider air quality a key differentiating factor when choosing where to stay or dine. Among the younger demographic (aged 25 to 34), this number rises to 61%. It’s no longer just about the view from the window; it’s about the invisible atmosphere that surrounds us2.

One such solution is Dyson’s range of air purifiers, which offer features such as a Night Mode for filtration with lower sound levels to minimise sleep disturbance, and a sleep timer for pre-set intervals of use.

To find out more about how Dyson’s range of air purification solutions can enhance your guests experience, visit: www.dyson.co.uk/commercial/air-treatment

1. https://ec.europa.eu/commission/presscorner/detail/en/IP_03_1278

2. https://www.dyson.co.uk/newsroom/overview/news/november-2023/air-puritypulse-check-2023

3. https://www.niehs.nih.gov/health/topics/agents/indoor-air

ELEVATING HOSPITALITY

Crafting Unforgettable Stays: three sustainable touches to enhance guest experience as told by La Bottega.

For over four decades, La Bottega has epitomised creativity and sophistication in the world’s most distinguished hotels. Our commitment to luxury amenities through unique fragrances, elegant products, and Italian charm has made us a beacon of excellence in hospitality.

At La Bottega, sustainability is not just a trend—it’s a way of life. We believe that every detail, no matter how small, can make a significant impact on the environment and the guest experience. Our Resin dispenser, sustainable dry amenities, and Green Slippers are just a few examples of how we are redefining luxury hospitality while prioritizing the planet.

In our relentless pursuit of innovation and sustainability, we are proud to introduce our award-winning Resin dispenser - a revolutionary solution for cosmetic dispensers. With this innovation, we not only elevate the aesthetic of hotel bathrooms but also contribute to reducing plastic waste. The Resin dispenser combines functionality with eco-consciousness – a simple solution for housekeeping, avoiding the labour-intensive refill solutions. Aligning perfectly with La Bottega’s values of luxury and sustainability.

We believe in the power of surprise and delight to enhance the guest experience. That’s why we have developed luxury, sustainable dry amenities featuring bamboo or wooden items, as found in Peninsula Hotels. By integrating these sustainable alternatives into hotel rooms, we not only elevate the guest experience but also demonstrate our commitment to responsible hospitality.

In line with our dedication to sustainability, we offer Green Slippers; crafted entirely without the use of plastics. The soles are made from materials such as cork, jute, and pressed cardboard, offering guests the ultimate green solution for their comfort. Uppers are made from natural cotton fibres, available in non-woven, woven and unbleached and lux cotton options. With the Green Slippers, guests can relax knowing that their luxury

experience is in harmony with nature, leaving behind only cherished memories and bio-degradable materials.

In a world where hospitality is increasingly defined by sustainability, La Bottega is proud to lead the way towards a greener, more luxurious future. Join us in our journey to elevate hospitality while preserving the beauty of our planet—one sustainable dispenser, bamboo amenity, and bio-degradable slipper at a time.

labottega.com

Award Winning Diptyque Resin Dispenser by La Bottega

A PERSONALISED SERVICE

In our May edition we delve into the world of wellness and luxury relaxation and had the privilege of sitting down with General Manager at Lemi Group, Matteo Brusaferri. With a rich history spanning 30 years, Lemi has established itself as a cornerstone in the global spa industry, trusted by spas and wellness centers around the world. In this exclusive interview, we’ll gain insights into Lemi’s journey, its philosophy on wellness, and how the brand perfectly aligns with hotels.

Please introduce us to Lemi and tell us about the brand’s history and experience within the spa sector.

Lemi is a renowned Italian brand that has been a leader in the spa sector for over 30 years. With a rich history rooted in craftsmanship and innovation, Lemi has continually set the standard for excellence in spa equipment and furnishings. Our commitment to quality and design has earned us a global reputation as a trusted partner for luxury spas worldwide.

Lemi, as a brand, prides itself on offering tailor-made solutions to provide customised experiences, can you tell us about this?

At Lemi, we understand that every spa is unique, with its own distinct ambiance and clientele. That’s why we offer tailormade solutions to meet the specific needs and preferences of each spa. From customisable massage tables to bespoke cabinetry and accessories, we work closely with our clients to create personalised experiences that elevate their spa

“Our commitment to quality and design has earned us a global reputation as a trusted partner for luxury spas worldwide.”

offerings to new heights of luxury and sophistication.

Being an Italian brand, Lemi is known for exceptionally-high quality. Tell us about this and the Warranties you offer.

Italian craftsmanship is synonymous with excellence, and Lemi upholds this tradition with pride. Our products are meticulously crafted using the finest materials and state-of-the-art technology to ensure unparalleled quality and durability. We stand behind our craftsmanship with comprehensive warranties, providing our clients with peace of mind and assurance of long-lasting performance.

The brand perfectly aligns with hotels, can you tell us about some of your previous partnerships and what they have to say about the range from Lemi?

Lemi has forged partnerships with some of the world’s most prestigious hotels and resorts, including leading luxury

brands such as Four Seasons, Ritz-Carlton, and Mandarin Oriental. Our clients consistently praise the superior quality, elegance, and functionality of our products. They appreciate how Lemi’s innovative designs enhance the guest experience, setting their spas apart as destinations of luxury and relaxation.

What benefits can hotels and guests alike experience through working with Lemi in their spas?

Hotels and guests alike benefit greatly from partnering with Lemi in their spas. For hotels, our products enhance their reputation for luxury and excellence, attracting discerning travelers and increasing guest satisfaction. Guests enjoy the ultimate in comfort and relaxation, thanks to Lemi’s ergonomic designs and innovative features, ensuring unforgettable spa experiences that leave them feeling rejuvenated and revitalised. lemispa.com

LEADING THE WAY

The female-founded spa brand, GAIA Skincare, is thrilled to see continued growth through the first quarter of 2024, praising their online training and specialist therapeutic treatments as key to their continued success.

Since the start of the year, GAIA are pleased to have launched with 7 new spa partner accounts across the UK and the Channel Islands, with several more on the cards to launch in the coming months. These new accounts have benefited from GAIA Skincare’s online training system, which was launched last summer, making training more flexible for spa therapists, and reducing spa training costs by up to 80%.

The online training complements an intense three-day ‘Essentials Training’ with one of their experienced Spa Trainers, allowing spa therapists to use their training to learn three further treatments and combine techniques to offer GAIA ‘Journeys’. The digital platform also offers flexibility for spa therapists, meaning they can train at a time that suits their schedule, and can log into the platform at any point to refresh their knowledge. Since launching last May, GAIA has qualified 142 spa therapists across the UK & Europe, with an additional 50 trainees registered on the platform who are currently benefiting from their training offering.

GAIA have also launched a virtual sales training workshop, which allows accounts to join a monthly meeting to deepen the knowledge of the GAIA Skincare range, focusing on treatment offerings, product innovations and seasonal campaigns. GAIA encourage all team members, from hotel reservations teams to senior therapists, to join the workshops to support their retail and product knowledge and optimise their customer’s experience. This workshops are also easy to book via the Eventbrite booking system.

The spa brand is also pleased to offer two specialist treatments, allowing spas to offer a higher level of wellness to those who are pregnant or undergoing cancer treatment. The Mother GAIA Massage is a beautifully gentle treatment, which helps alleviate muscular aches and stresses through the prenatal period, and currently offered at 30 of GAIA’s partnered accounts. Training for the Mother GAIA Massage is offered to spa partners with experienced therapists who are looking to complete the advanced training.

The Affinity Cancer Experience was developed for those undergoing medical treatment and in need of a little nurturing or spiritual healing, and can be offered as a

stand-alone treatment to spas looking to add an inclusive treatment to their menu. The 3-day training courses is accredited by CIBTAC and equips therapists to expand their practice, ensuring exceptional standards of training.

“It was important to me to create an inclusive experience for those going through or having gone through cancer treatment. This experience allows guests to feel safe and comfortable, offering them a relaxing and calming moment to soothe their mind and body.”

– Comments Diane Nettleton, Founder of GAIA Skincare.

If you’re looking to elevate your spa offering, GAIA is looking to partner with those who share their values and brand philosophy of “Your wellness, naturally. Believing in delivering exceptional guest experiences, the highest levels of service, and offering guests the time and space to nurture their wellness.

To you and to us.

Dear Hotelier, we share your passion for perfection in every detail of your business. With Mytico we’ve dedicated ourselves to the same pursuit, ensuring that each aspect – from design to functionality – is crafted with utmost care. Let Mytico be the difference that leaves a lasting impression on both you and your business.

Discover more at mytico.franke.coffee

ADD DEPTH TO YOUR OFFERING

Elevating the guest experience with Difference Coffee: A review piece by our Editor, Jade Evans.

Difference Coffee, a brand that’s redefining the art of coffee consumption. Although a fan of coffee, I wouldn’t necessarily describe myself as a fervent coffee enthusiast, but after this experience, I certainly feel like one. I recently had the pleasure of diving into the world of Difference Coffee, and I must say, it’s an experience worth savouring. I met the passionate team behind the brand at one of their partner venues – none other than London’s The Dorchester. Instantly, the setting - at a central table in The Grill by Tom Booton - confirmed that I was in for a treat.

Difference Coffee isn’t your average coffee brand; it’s a connoisseur’s dream come true. Their dedication to sourcing the finest, rarest, and most exclusive coffees from around the globe is evident from the moment you take

your first sip. Each cup promises an unparalleled journey through flavour profiles that tantalise the taste buds and awaken the senses.

The first coffee we tried came with no introduction; Amir simply asked me to try it and let him know exactly what I thought. “It tastes rich with a hint of caramel,” I said. Amir’s eyes lit up and he smirked as he replied, “that’s our decaf coffee.” I couldn’t believe it! Never have I experienced a decaf coffee so full of depth. The flavour of the specialty grade Guatemalan coffee was well-rounded yet sweet making it impossible to distinguish from a non-decaf.

The second sample was a yellow bourbon from Brazil, which had an even deeper profile than the decaf. This time around it wasn’t as sweet; I got bitter notes, but not in a bad way. It tasted roasty, and although strong, it didn’t

leave an unpleasant aftertaste which is rare. With this, we tasted two pastries from the restaurant’s breakfast menu, the double baked croissant with matcha, strawberry and pistachio and the coffee and cream pain au chocolate that is infused with Difference Coffee. Wow - it is remarkable how much the coffee elevated the flavours in the pastries; a truly sublime breakfast experience.

The sensory journey continued and next was the Jamaica Blue Mountain coffee, my personal favourite. A coffee I could enjoy every morning as it felt ‘easy’ to consume yet so punchy. I think the ease comes from its creaminess paired with the nutty undertones, which remind you it’s a really special product.

We concluded the tasting with something different to

any of the three coffees we had already tasted, and any coffee I have ever tasted, in fact. Floral, sweet, citrusy and juicy are the adjectives I would choose to describe Geisha. The coffee sourced from Panama is a true rarity and actually reminded me of something like an Earl Grey tea, utterly delicious!

As I said, it’s difficult to really understand the power of Difference Coffee’s products until you try it yourself. All I can say is I urge you to get your hands on some as this is hands-down a reliable way to generate first-class reviews and memorable stays for guests at your hotel. If you’re ready to elevate your coffee experience to new heights, look no further.

THE AVLA LICENCE

In this exclusive editorial piece, we reveal how the AVLA licence is key for enhancing the guest experience.

When travellers check in at a hotel, they expect a certain level of comfort and entertainment. Television is a must-have. While some may argue that TV is a dying medium in the age of streaming and on-demand content, its importance should not be underestimated, especially in the UK. British films and television programmes are renowned the world over for quality, innovation and artistry. Imagine coming to a UK hotel and not being able to watch “Peaky Blinders”; “Traitors”; David Attenborough or “the Office”. Television still holds great value for the hospitality industry.

Television in hotels is crucial for providing entertainment options and for enhancing the overall guest experience. TV allows travellers to unwind and relax after a long day exploring a new city or attending meetings, contributing to a more pleasant and memorable stay. Parents can enjoy their break relying on safe programming for kids.

While on-demand consumption may be on the rise, the value of traditional TV in hotels remains central in providing an entertaining and enjoyable guest experience. Furthermore, not all visitors may have access to streaming services (especially if they are abroad) or may prefer the convenience of flipping through British channels.

In addition, television can also serve as a valuable marketing tool. By offering a diverse selection of channels, hoteliers can cater to a wide range of guests and attract more visitors, differentiating themselves from competitors. Television also aids hoteliers build brand loyalty and positive reputation. Guests are more likely to return to a hotel that provides a high-quality entertainment experience, as well as recommend it.

However, with the convenience and benefits of offering television come certain responsibilities, particularly respecting copyright laws. Hoteliers must ensure they have the necessary licenses to broadcast content legally.

The AVLA licence enables hotels, aparthotels, B&Bs and similar establishments to legally display in public TV channels containing audiovisual works (films, series, documentaries, cartoons and other TV shows) from AVLA’s extensive repertoire. It covers TVs in bedrooms and in communal areas of the premises (e.g. in a hotel’s restaurant, bar, etc.). Operating without a licence constitutes a legal infringement of the rights of AVLA’s creatives.

AVLA represents the UK largest and most varied community of audiovisual creators, comprising various categories of rightsholders: producers, authors,

performers, directors, and visual artists. The AVLA licence covers an immense catalogue of works and rights not covered by other licensors. For clarity, the AVLA licence does not replace the licences of other entities, and vice-versa.

Respecting copyright law is crucial not only to avoid legal or reputational risks, but also to support the UK’s world-class creative industries. So by taking an AVLA licence, hotels are securing legal compliance and demonstrating their commitment to ethical business practices, while also helping to sustain and support the creative individuals and businesses working hard to produce the TV and film content that is so valued by their customers.

To learn more about AVLA and to get the licence, you may visit www.avla.uk

THE PERFECT PARTNER

Make your hotel one to remember with Franke Coffee Systems.

Everyone has their preferences when it comes to drinking coffee, though one trend is clear: the majority enjoy a cup (or more) throughout the day. In fact, Allegra Project Café UK 2023 found that 70% of people drink hot coffee daily!

What better way to make your hotel a customer favourite than to offer delicious drinks powered by Franke Coffee Systems? Our coffee machines boast a range of features to suit your brand and customer needs, with each machine guaranteeing Swiss-engineered quality backed by UK support.

Designed for any hotel environment

Whether you own a boutique hotel or are part of a multinational franchise, Franke Coffee Systems has a machine fit for purpose. By meeting customers’ coffee demands quickly and efficiently, you can enhance their hotel stay – and even inspire them to return.

A line

Our A line is modular, meaning you can pick and choose additional functions according to customers’ demands.

If your hotel has a busy restaurant area, we recommend a higher-capacity coffee machine such as the A1000 (up to 300 cups per day). You may also opt for a larger milk cooling unit and perhaps even a syrup station. In areas with a lower footfall or smaller hotels with less space, you might select the A300, a compact coffee machine serving up to 80 cups daily.

Mytico line

Some hotels pride themselves on offering customers an authentic barista experience but struggle with consistency.

If this is the case for your hotel, why not consider Franke’s Mytico line? These semi-automatic machines blend traditional Italian craftsmanship, cutting-edge Swiss technology and authentic barista talent to prepare multiple coffees quickly and efficiently.

A prime example is the Mytico Vario, which can prepare four cappuccinos at any one time and hold up to two different milk types (without any risk of cross-contamination).

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Left - A line: customisable fully automatic coffee machines. Right - Our Mytico line – a barista favourite.

Bottom - The A800 - offers an unlimited range of specialty coffee.

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Top Right - The Franke Mytico - an eye-catcher in any setting.

Middle Right - The fully customisable touchscreen menu features on all Franke coffee machines.

Bottom Right - The A300 - a compact coffee machine.

Drink options for all hotel customers

As the name suggests, Franke Coffee Systems specialises in top-quality coffee drinks. Our machines offer an extensive menu for coffee-loving hotel stayers, from creamy lattes to rich cappuccinos.

But how about those who don’t want a 10pm caffeine boost following a long day of holiday exploration or business meetings? Franke’s A line machines can also dispense decaf coffee and hot chocolate – perfect for slow sipping and deep relaxation into the evening at your hotel.

The touchscreen menu featured on all Franke coffee machines is fully customisable and powered by Digital Services (IoT). Creating and managing the menu centrally allows you to simplify the customer journey by placing new and popular drink options in the spotlight.

Accessible machines day and night

There are few things worse than desperately craving a coffee, only to find the hotel bar is closed with no alternative. Franke Coffee Systems has a solution to keep early risers and night owls alike happy.

Our A line coffee machines are self-serve, letting hotel stayers enjoy a hot drink whenever it suits their schedule. Many Franke customers install them in communal areas with 24/7 access, such as hotel lobbies and corridors.

On the other hand, Franke’s Mytico line is ideal for hotel bars and restaurants. These semi-automatic coffee machines help staff serve customers quickly during opening hours without ever compromising on quality.

Delicious taste and greater efficiency

Every cup served from a Franke coffee machine promises exceptional taste with each indulgent sip. However, we understand hotels look beyond taste when choosing a coffee machine.

Both A line and Mytico line machines are fine-tuned to improve overall efficiency, with the ratios accurately programmed to reduce ingredient wastage. Our machines also incorporate technologies such as EasyClean and CleanMaster™ to keep your machine pristine with minimal staff involvement, even during peak periods.

A global brand with local support

Franke Coffee Systems prides itself on Swiss craftsmanship and UK expert support.

Our Mytico line won the iF DESIGN AWARD 2024 Gold in recognition of its unique design and state-of-the-art

technology. One such technology is iQFlow™, an intelligent coffee extraction method yielding more consistent flavour from each roasted bean.

The robust hardware and software mean you can rely on Franke coffee machines for the long run. Should the unexpected happen and your coffee machine stops working, our UK network of 100 engineers and 24-hour support turnaround will get it up and running again in no time.

coffee.franke.com

BEYOND THE BASIC BREW

We share five reasons Douwe Egberts are a favoured in-hotel coffee brand.

Douwe Egberts Cafitesse stands out as a favoured in-hotel coffee brand for several compelling reasons, beyond just its exceptional taste.

Firstly, the convenience it offers is unmatched. In the bustling environment of a hotel, efficiency is paramount. Douwe Egberts Cafitesse boasts an innovative liquid pure coffee concentrate system, which streamlines the coffee-making process, eliminating the need for time-consuming brewing methods. This convenience translates to faster service for guests and less strain on hotel staff, ultimately enhancing the overall guest experience.

Consistency is another key factor that sets Douwe Egberts Cafitesse apart. Hotels strive to provide guests with reliable and enjoyable experiences, and that extends to their coffee offerings. With Cafitesse, hotels can ensure that every single cup of coffee served maintains the same high standard of flavour and quality. This consistency fosters trust and loyalty among guests, who can rely on the hotel to deliver a consistently satisfying coffee experience every time.

Sustainability is high on the agenda in most hotel establishments now, and that fully aligns with the Douwe Egberts Cafitesse vision. The Cafitesse pure coffee concentrate means that there are no used coffee grounds to dispose of, or any risk of wasted coffee beans in hotel bars and restaurants. During the manufacturing process, the used coffee grounds are left at source, where the product is made in the Douwe Egberts factory just outside Amsterdam. These are then used to power the factory, so this is in fact one of the most sustainable options on the market!

Moreover, Douwe Egberts is a brand with a long-standing reputation for excellence in the coffee industry. Hotels often choose Cafitesse not only for its exceptional taste but also for the assurance that it brings to their brand image. By aligning themselves with a trusted and respected brand like Douwe Egberts, hotels can enhance their reputation and appeal to discerning guests who value quality and authenticity.

Finally, cost-effectiveness is a significant consideration for hotels when selecting coffee brands. While there may be an initial investment required for the machine itself, Douwe Egberts Cafitesse offers long-term cost savings compared to traditional brewing methods. The efficiency (both in energy and speed) of the Cafitesse system minimizes waste and reduces labour costs, making it a financially viable option for hotels looking to optimize their operations without compromising on quality.

In summary, Douwe Egberts Cafitesse’s popularity as a favoured in-hotel coffee brand can be attributed to its unmatched convenience, consistency, sustainable design, reputable brand image, and overall cost-effectiveness. By choosing Cafitesse, hotels can elevate their coffee service to new heights, delighting guests and enhancing their overall guest experience. douwe-egberts.co.uk

ANDAZ LONDON LIVERPOOL STREET

With an ambition to deliver a distinctive stay for guests, we share an exclusive interview with Jad Lian, Marketing Manager, and learn how the luxury lifestyle hotel celebrates the heritage of its location and the effect this has on footfall.

Please introduce the venue itself. Global in scale while local in perspective, Andaz London Liverpool Street is a five star luxury lifestyle hotel that immerses guests in the ever-changing, vibrant and creative culture East London as well as the City of London. Part of the Hyatt portfolio, the Victorian hotel has 267 spacious and modern guest rooms, including 15 suites. The rooms embody the comfortable and welcoming ethos of the Andaz ‘home’, with winged-backed chairs by Morgan, bespoke bijou walnut desks and super plush beds. Andaz London operates five restaurants and bars, each with a distinctive character and offering. It is home to 15 unique event spaces, including the grade II listed 1901 Ballroom and Grecian Masonic Temple.

Andaz London Liverpool Street, a concept by Hyatt caters to a variety of guests, can you tell us about how you do this?

We are a very versatile venue, hosting weddings, providing meeting spaces for corporate clients and offering deals on rooms, such as the 25% discount on rooms we had

this Easter. We strive to be flexible, for example, we can accommodate last minute weddings and varying guest numbers because of our size.

The hotel boasts a quirky interior design, can you tell us about the idea behind this and how it contributes to the venue’s success?

‘Andaz’ translates to ‘Personal Style’ and the London hotel exemplifies heaps of this - nowhere more so than in its stunning lobby. Refurbished in 2018, the lobby smoothly and creatively blends the hotel’s Victorian heritage with the modern East London of today. You can also see the influence of the building’s train days throughout. From the plush velvet seating, similar to those in an old train car, to the rivets in the desk, reminiscent of the vintage travel trunks.

The venue offers a five star luxury lifestyle in the city of London, through which signature elements do you ensure the hotel stands out?

Our fantastic location in the heart of the city means that the

“We have innovative and genuinely useful amenities.”

hotel has a vibrant and cultured atmosphere, our rooms have been carefully designed to provide a creative space where guests can soak up the hotel’s location, history and heritage. We ensure that we always offer guests something extra, whether this is a special fitness class, fashion show or private art tour. On top of this, we have innovative and genuinely useful amenities, such as free internet access, a digital room key and check in, as well as multiple on-site restaurants and our knowledgeable concierge.

You offer a range of F&B options on-site. Can you tell us about these and why offering choice is important?

We have worked hard to make sure that there is something for everyone and feel that our range of restaurants and bars achieve this. Rake’s Cafe Bar makes a great place to escape the buzz of the city in an stylish, but informal setting; they also host a Scandal Brunch each Saturday, with the theme

changing weekly. The bar has just been awarded ‘Best Cocktail Bar 2024’ in Central London.

Miyako provides an authentic Japanese dining experience in an intimate and contemporary venue. Lady Abercorn’s is a destination for the curious, named after an iconic local landlady and Eastway Brasserie serves up reinterpretations of classic brasserie favourites.

How do you market the venue in a way to ensure it sticks in consumer’s minds amongst what is a competitive market?

We have found that authenticity is what really resonates with consumers and ensures that our venue stands out. Combining this with dynamic ideas and a hard-working, dedicated team means that we are able to stay ahead of competitors and continue to enjoy a strong presence in the market.

@andazlondon

EVENTS

REEL THEM IN

We outline five ways to sculpt an innovative marketing strategy to maximise in-house event footfall.

1

PERSONALISED INVITATIONS AND TARGETED PROMOTION

Utilise customer data to personalise invitations and promotions surrounding events at your hotel. By tailoring invitations to specific individuals, based on their preferences, past attendance and demographics, hotels can create a more compelling and personalised experience, increasing the likelihood of guests accepting the invitation. Moreover, targeted promotion allows hotels to reach potential attendees through channels they are most receptive to, whether it be email marketing, social media advertising or direct outreach. By leveraging data analytics and customer insights, hotels can craft promotional messages that resonate with their target audience, effectively communicating the value proposition of attending the event. This approach not only boosts event attendance, but also enhances guest satisfaction and loyalty, by demonstrating the hotel’s commitment to delivering personalised experiences.

3

OFFER VALUE-ADDED INCENTIVES

By providing additional perks such as: complimentary upgrades, exclusive access to amenities, discounted rates on extended stays, or special packages tailored to the event theme, hotels can entice attendees and differentiate themselves from competitors. Moreover, incorporating unique experiences like guided tours, culinary workshops or spa discounts can add an extra layer of appeal to attract guests. These incentives not only increase the overall value proposition for attendees, but also contribute to creating memorable moments, fostering positive word-of-mouth and, ultimately, driving higher attendance rates for hotel events. Look to partner with local businesses or influencers to offer exclusive deals or experiences to attendees, enhancing the overall value proposition of attending the event.

5

2

CREATE BUZZ WITH TEASERS AND EXCLUSIVE PREVIEWS

Generating excitement teasers and exclusive previews is a potent strategy to enhance footfall at hotels during events. Leveraging social media platforms, tantalizing glimpses of what attendees can expect can be shared, generates curiosity and anticipation. Teasers can include sneak peeks of the venue, behind-thescenes glimpses of event preparations or snippets of the event program. Offering exclusive previews to a select audience, such as influencers or loyal customers, not only generates excitement, but also cultivates a sense of exclusivity, motivating others to participate. These teasers and previews can be complemented with compelling storytelling, highlighting unique aspects of the event or showcasing special features of the hotel.

4

UTILISE INFLUENCER AND WORD-OF-MOUTH MARKETING

By collaborating or partnering with influencers who resonate with the target demographic, hotels can leverage their reach and credibility to promote events effectively and organically. Encourage attendees to share their excitement about the event on social media by creating shareable content, hashtags or photo opportunities, amplifying your reach through word-of-mouth marketing. Additionally, encouraging satisfied guests to spread the word through testimonials and reviews can enhance the hotel’s reputation and attract more attendees. Leveraging the power of social proof, coupled with strategic influencer collaborations, not only boosts event attendance, but also cultivates a community around the hotel, fostering long-term brand loyalty and engagement.

CREATE INTERACTIVE AND MEMORABLE EXPERIENCES

Design immersive experiences that engage attendees and leave a lasting impression. This could include interactive workshops, live demonstrations, or hands-on activities related to the theme of the event. Incorporate elements of gamification or contests to increase participation and foster a sense of community among attendees, leaving them wanting to come back for the next one.

EVENTS

IN THE EVENT OF SUCCESS

With the help of industry experts, we reveal how to get the most out of your event spaces, in line with emerging hospitality trends.

In the ever-evolving landscape of hospitality, event spaces have become pivotal hubs for social gatherings, corporate functions and cultural happenings. However, in a world where experiences reign and consumer expectations continue to shift, simply having a venue is no longer enough. To truly thrive in this competitive market, it is essential to stay ahead of the curve and align your event spaces with emerging hospitality trends.

In this article, we delve into the strategies and tactics that will help you extract maximum value from your function rooms. By understanding and embracing the latest trends, you can create immersive experiences that leave a lasting impression on your guests and ensure the continued success of your venue.

We are seeing more and more hotels recognise the importance of integrating sustainable practices into their operations, in order to meet the growing demand from

EVENTS

“When offering event spaces, it is important to have flexible, but functional, areas.”

environmentally conscious consumers. When it comes to events hosted within hotel premises, sustainability principles can be applied at various stages, from planning to execution and post-event activities. This includes opting for eco-friendly materials for decorations and packaging, minimising food waste through careful menu planning and portion control, implementing energy-efficient lighting and HVAC systems and promoting responsible waste management practices such as recycling and composting.

By prioritising sustainability in event management, hotels not only reduce their ecological footprint, but also enhance their reputation as responsible corporate citizens, appealing to environmentally conscious event organisers and attendees alike.

Dimitris Manikis, President, Europe, Middle East, Eurasia and Africa (EMEA) at Wyndham Hotels & Resorts, said, “At Wyndham Hotels & Resorts, we have our very own global sustainability programme, Wyndham Green, where hotels across our portfolio are credited based on their commitment to sustainable hospitality. The programme considers each hotel’s focus on energy and water conservation, as well as guest and employee education and engagement, and operational efficiency. Our Vienna House by Wyndham properties, for example, offer bike rental and e-vehicle charging, making their event spaces more accessible for eco-conscious guests.”

Dimitris believes that technology, production and

innovation have given the hospitality industry an opportunity to create more sustainable and efficient event spaces and business, providing solutions to past challenges. Clients are becoming more eco-conscious when booking event spaces, so it is important that hotels and operators can adapt to these changing priorities.

“In our case, when searching for hotels across our portfolio, guests and event planners will find our Wyndham Green badge as a mark of our commitment to sustainable practices, allowing travellers to make more informed choices with ease when booking meetings, events and trips,” Dimitris added.

Incorporating flexible seating arrangements to accommodate diverse event styles and group sizes is more important than ever before. Consumers, even now, are making up for lost time after not being able to hold inperson events throughout the pandemic and are, therefore, going above and beyond in order to make a splash with events.

“When offering event spaces, it is important to have flexible, but functional, areas, ensuring that managers are able to maximise the opportunities for utilising the space,” said Dimitris.

A great example of this is Vienna House by Wyndham, a portfolio of relaxed and trendy mid-scale hotels that perfectly cater to business travellers, offering large event and conference facilities and meeting rooms of various

sizes, which is ideal for both intimate and more productive events. Notably, Vienna House by Wyndham Andel’s Berlin, one of the city’s most reputable and distinguished event destinations, caters to a wide range of functions, such as receptions, award ceremonies, conferences, meetings and seminars, and is equipped with 37 meeting rooms, 4,400 sqm of event space, as well as modern conference technology and on-site parking. “Meeting rooms feature a minimalistic and monochrome design, with flexible interiors that ensure event organisers can easily customise the space to best suit their needs,” Dimitris added.

The rise of remote and hybrid events in hotels has been a significant trend in the hospitality industry, driven by technological advancements, changing work patterns and the need for flexibility in event planning. The proliferation of high-speed internet, video conferencing tools and virtual event platforms has made it easier for hotels to offer remote and hybrid event solutions. These technologies enable seamless communication and interaction between on-site attendees and remote participants.

Dimitris revealed that, whilst business travel spending is on the rise and is predicted to exceed pre-pandemic levels, hybrid working has also become a regular way of working and a key feature of corporate events.

“It is, therefore, important that hotels are able to cater to both live and virtual audiences in their conference and meeting rooms,” added Dimitris. All Vienna House and Vienna House Easy properties feature state-of-the-art technical equipment, including projectors and high-speed Wi-Fi, to ensure meetings and events are as collaborative, inclusive and functional as possible.

“Sophisticated technology is a game changer, as having the right tools in our event spaces allows us to host real-time, online or hybrid meetings and events with no interruption or challenges.

“We have found that Wyndham Hotels & Resorts’ EMEA Meetings Brochure is a valuable tool for event planners and businesses to easily search for the perfect destination, enabling them to filter a wide range of properties by location, capacity and amenities. This ensures the booking process is seamless and guarantees guests are able to find a space that meets their requirements,” Dimitris finished.

In today’s dynamic hospitality landscape, the effective utilisation of event spaces is crucial for venues aiming to stay ahead of emerging trends and meet the evolving needs of guests. By aligning strategies with the latest industry shifts, you can unlock tremendous potential in your on-site event spaces, not just as revenue generators, but as hubs for memorable experiences. From embracing hybrid event formats to prioritising sustainability and flexibility, the path to maximising event spaces is clear.

To truly capitalise on these opportunities, you must remain agile and adaptable, continuously monitoring and responding to changing consumer preferences and industry dynamics. By fostering innovation, embracing technology and prioritising guest-centric experiences, your venue can transform its event spaces into vibrant, versatile environments that not only meet, but exceed, the expectations of today’s discerning clientele.

Ultimately, success lies in the ability to anticipate trends, leverage insights and cultivate meaningful connections with guests.

DESTINATION ‘I DO’

The biggest event in your guest’s life – their wedding day. In this exclusive piece from Clockwork Marketing, we look at how your hotel can standout as a wedding venue fit for purpose and meet the current demands of wedding planning consumers.

When it comes to hotel events, it doesn’t get any bigger than a wedding. The single most important event in any couples’ life. For hotels and hospitality venues, weddings are critical as a rich source of revenue that are booked sometimes years ahead –providing comforting, future cashflow.

But since Covid, the weddings market has changed significantly. There was a backlog of weddings that didn’t happen during the downtime, that resulted in a record year for some weddings venues in 2021. Additional purpose-built wedding venues were launched as a result of the pent-up demand, which added further competition for hotels.

As the demand slowed last year but with more competition, hotels up and down the country have found weddings a harder sell. Add to this, the fact that less and less people are getting married, and the sector is facing a perfect storm, where it was once awash with bookings.

So, how can your hotel standout as a wedding venue fit for purpose and meet the demands of those that are getting married now?

Customer trends

What’s happening in the wider world affects the type of weddings that people choose to have. Understanding new customer needs and trends is the key to getting ahead. If you’re abreast of the latest trends in weddings, you can help your hotel standout against your competition.

Trend #1 Micro weddings

Micro weddings not only present a cost-effective solution for couples but also cater to diverse preferences. Factors influencing the choice of an intimate celebration extend beyond financial considerations.

Some couples, having experienced prior nuptials, find smaller gatherings more fitting. Addressing guests’ unique preferences, whether it be an exclusive venue, a tailored atmosphere, or a focus on enhancing culinary offerings, can significantly boost the appeal of micro events.

Trend #2 Open for all

It’s estimated 22% of the UK population are disabled, therefore creating barrier-free spaces and facilities with inclusive design elements for physical disabilities, such

as ramps and elevators, are essentials when buyers are making their choice. Venues must ensure that every guest can fully participate in the wedding celebration.

Beyond physical accommodations, the importance of providing inclusive events that welcome diverse cultural traditions and LGBTQ+ celebrations can’t be understated. The rise of accessible and inclusive weddings is a response

to the societal understanding of different values, and a reflection of how people want to celebrate their wedding day now.

Meeting this trend not only shows a hotel’s commitment to diversity but also positions you at the forefront of a movement toward greater inclusion in the celebration of love.

Trend #3 Retro rollback

There is a notable surge in the popularity of retro and nostalgic weddings, particularly themed around the vibrant eras of the 50s, 60s, and 70s. This can be attributed, in part, to the resurgence of television shows and films from these decades, influencing couples to infuse their weddings with the nostalgia and romance of a bygone era.

The allure of dressing up in vintage attire and recreating the ambiance of iconic periods has captivated modern couples, transforming weddings into nostalgic celebrations that transport participants back in time.

Moreover, the increased demand for film wedding photography has increased by 266% this year, reflecting a desire to capture the essence of these retro-inspired events and the vintage aesthetic in authentic fashion.

Trend #4 Celebration more than ceremony

A rising trend in the wedding industry is the emergence of celebration weddings, where couples are increasingly prioritising personalised and joyous celebrations over traditional legal ceremonies. This shift is marked by a surge in online searches for celebrant-led weddings, signalling

a desire to craft ceremonies that align with the couple’s unique vision and values.

In these celebrations, there is a noticeable departure from standard wedding attire, with couples opting for outfits that reflect their personalities rather than adhering to traditional norms.

Trend #5 Sustainable weddings

It’s estimated that on average nearly a third of a metric tonne of solid waste and 14.5 tonnes of carbon dioxide are produced and emitted per wedding.

In an era where environmental consciousness is becoming increasingly integral to decision-making, no couple wishes for their wedding festivities to be labelled as excessive or wasteful. Notably, 60% of couples view venues with a strong green ethos favourably.

Embracing sustainable practices, such as locally sourced seasonal flowers, eco-friendly floral arrangements, reusable decor, digital invitations, virtual attendance options, low food miles cuisine, and vegan menus, can significantly contribute to a reduced environmental footprint.

Understanding customers’ new wants and needs, when event planning for celebrations like weddings, will help your hotel stand out as a venue that cares. And attention to detail and care is what guests want most when it comes to making their big day a huge success.

Download Clockwork Marketing’s Wedding

Trends report here:

TRANSFORMING HOSPITALITY

Navigating the Future with SHR Group’s Key Trends in Hotel Distribution White Paper.

In the dynamic realm of hospitality, where the only constant is change, the unveiling of groundbreaking insights is akin to unlocking a treasure trove of opportunities. Enter the latest white paper from SHR Group, Future Proof: Key Trends Shaping Hotel Distribution in 2024, a beacon guiding hoteliers through the complexities of the evolving industry landscape.

The paper offers a comprehensive exploration of Central Reservation System (CRS) strategies that are poised to redefine how hotels manage their bookings, streamline operations, and optimize revenue streams.

One of the key pillars of the white paper revolves around the integration of advanced technologies into hotel operations. Artificial Intelligence (AI) and automation have transcended from futuristic concepts to indispensable tools reshaping the industry’s DNA. The white paper delves into how these technologies are revolutionizing daily operations, enabling hotels to enhance efficiency and deliver unparalleled guest experiences.

Personalization emerges as another focal point, echoing the industry’s shift towards a more guest-centric approach. The white paper highlights the role of personalized

experiences in fostering guest satisfaction and loyalty. Readers will discover actionable strategies to implement effective personalization, creating bespoke experiences that resonate with today’s discerning travelers.

The white paper doesn’t merely stop at dissecting trends; it serves as a practical guide for hoteliers looking to implement these transformative strategies. Case studies and real-world examples pepper the narrative, providing tangible insights into how hotels can translate theory into practice.

Interviews with industry experts featured in the white paper offer a deeper dive into the nuances of the trends discussed. Their perspectives add a human touch to the narrative, offering a glimpse into the minds driving innovation within the hospitality sector.

The SHR white paper stands as a testament to the industry’s resilience and commitment to excellence. It beckons hoteliers to embark on a journey of transformation, armed with knowledge that transcends the mundane and propels them into the forefront of the evolving hospitality landscape, keeping them always ahead. Download the whitepaper here: https://hubs.la/Q02p3zdy0

IMPROVING PROFITABILITY

After witnessing the role of technology in hospitality increasing in 2004, Mark Lewis is Founder and Managing Director at HotelREZ, seized the opportunity to create a business that would bridge the gap between people and technology, and HotelREZ was born with a personal, family-type approach, at its core. Today, the brand is one of the largest and most highly awarded hotel representation and distribution companies. In this exclusive interview, we share details on how the brand can seamlessly fit into your hotel.

What is the overall aim of HotelREZ and how can the brand seamlessly fit into a hotel’s strategy?

Akin to our origins, our vision is to provide hotels with market-leading sales and marketing representation, combined with cutting-edge technology to help them achieve their commercial potential. We work closely with our partners and clients; it’s about remaining flexible as no one hotel is the same, nor are tech stack needs.

It’s not just about offering consultancy: we live and breathe the world of hotels, and work with our customers to produce high-rated and incremental revenue from the most suitable target markets at an attractive cost of sale. We open up possibilities by having our clients on the same platforms as franchises and big global brands, we also operate as a global brand on these platforms whilst reinforcing the unique identity of our members.

This year marks two decades since the launch of the company. Can you share details on the growth of the business in terms of revenue and customers?

Today, we are one of the largest hotel collections in the world working with more than 2,500 independent hotels and aparthotels in over 100 countries. We are seeing growth in all sectors and all markets - and that’s largely down to providing excellent operational support and account management and being able to leverage our global brand positioning with key global agencies - we also deliver on our promises. Last year alone we achieved a 52% revenue growth with reservations up by over 42%, and our

portfolio grew by more than 20%. Through a multichannel approach, we have enabled our clients to increase reservations through their direct booking engine by 31%, while driving valuable business through the GDS (+44%) and Channel Connect (+50%).

How can HotelREZ work to provide hotels with direct bookings to reduce the cost per sale and, in turn, improve profitability?

We focus on driving more direct business through acquisition, engagement and conversion. In the coming

year we’ll be rolling out WebServices to drive more direct business at an attractive cost of sale.

The market is clearly evolving: 51% of traffic is mobile and 65% of same-day arrivals are booked via smartphone. Our distribution strategy has led to an increase in a hotel’s direct website traffic, six times the collection of vital data, and around a 25% increase in direct revenue. This reduces members’ cost of sale and improves their margins.

It’s easy for hotels to forget that direct business can come from a multitude of sources - especially repeat guests. As such, as well as working on their direct booking strategies, we’re also continually investing in technology and improving GDS presence with key TMC and consortia partners to boost both short- and long-term commercial results for our clients.

The introduction of technology in hotels is now seen as paramount for guests and hoteliers alike. How can your services fit into independent hotels as well as the larger scale groups?

Independent groups and hotels walk a tightrope - they need to compete with the big players and key industry trends, but retain their uniqueness, on a fraction of the budgets the big brands have. Our hotels however are truly independent and unique versus a proliferation of new seemingly independent brands that are in effect part of the global chains.

We work with a fantastic portfolio of independent accommodation providers as well as sizable groups including StayCity, Greene King, Dorint Hotels & Resorts, and Queensway/Point A Group. Our services contribute to greater team efficiency, improved bookings, and by using our experience and expertise staff have the time to provide greater customer service and focus on guest engagement.

Can you give us examples of how HotelREZ can improve marketing capabilities, specifically in niche areas?

We have two hotel consortia: Best Loved Hotels, a collection of unique global individual properties aimed at high-end leisure travellers and agents; and World Rainbow Hotels, the world’s only GDS Enabled LGBTQ+ global hotel consortium. This enables hotels to position themselves within these target audiences.

We also have a team that generates MICE opportunities, with complimentary access to the top main consortia/TMC programmes, saving a property around £20,000 per annum in participation subscription fees and harnessing increased exposure to the corporate market to generate greater income with no risk of investment.

We offer all our hotel clients complimentary access to our unique and proprietary REZtoMarket tool, which acts as a central content hub to push property assets out to hundreds of connected channels such as the GDS and OTAs.

www.hotelrez.com

A HARMONIOUS UNION

In an exclusive interview with Nicholas Oakwell, Creative Director of NO Uniform, we look into the symbiosis of fashion and hotel design, revealing how the two intertwine seamlessly in order to create a synergetic relationship that elevates both realms with style and sophistication.

Can you describe the process of collaborating with hotels to create bespoke uniform designs that complement their overall ambience and style?

Firstly, I always like to work with the decision makers. I try to find out who is the real leader of the project, and I will say to them, “You are the conductor of this orchestra, and I am part of this orchestra.” They need to let me know how loud, and when to perform.

We will always start with a mood board workshop, where I will select many photos, many outside of the box, and ask the client to turn over the photos they do not like. During this exercise, I listen to what they are saying as they do this, their opinions, and what they envisage for the brand. Often, these workshops give me a better understanding of the vision the client has, even if the client doesn’t fully know themselves yet. The next part is finalising the mood boards to create the style and look. From there I start

designing, selecting fabrics and trims, presenting the different concepts, walking them through and listening to their feedback, and then we edit it down to their final looks. Finally, we make samples to bring the designs to life, adjust accordingly to make sure they are functional and fit for purpose, launder and press well.

How do your couture uniforms contribute to enhancing the overall guest experience within hotels?

The guest experience is paramount, which includes the service, interior, scent, interaction, presentation, grooming and, of course, uniforms. We need to make sure that the way we dress the team is part of the whole experience that is offered to guests. The most successful projects for me are the ones where everything harmoniously works together.

What considerations do you take into account when designing uniforms to ensure they harmonise with the specific branding and atmosphere of each hotel?

I am always dressing the brand, never the individuals. So, one of the first steps is understanding the demographic of the brand’s client base. I consider ‘which brands do these

clients shop and wear’, so we can then emulate that level of design in the uniforms.

What role does customisation play in your approach to creating couture uniforms for different types of hotels and people?

Every project is different and unique. Even when creating uniforms for a chain of hotels, we try and design a range so that variations of the same look can be achieved for different properties.

In what ways do you incorporate sustainable practices into the production of couture uniforms for hotels?

When sourcing fabrics and trims, we try to work with supply chains that consider sustainability. We aim to make the garments last as long as they physically can. We have had many instances where staff have worn the same uniform for five years, and, in one case, eight years, so the longevity is as important as how it was sourced. We use recycled hangers made from carboard, we avoid plastic where we can and we also collect old uniforms from clients for re-purposing or recycling into new fabrics, mattress and fleeces.

www.nouniform.com

WHERE HISTORY MEETS LUXURY

Being fortunate enough to visit the picturesque landscapes of West Sussex, where lies the enchanting Cowdray Estate, our Editor shares a Venue Profile on the venue, which is treasure trove of history, elegance, sustainability and natural beauty, with its timeless charm and diverse offerings. We delve into the essence of Cowdray Estate, uncovering its rich heritage, immersive experiences, and the allure that continues to draw guests from far and wide.

Avenue rich in history, Cowdray Estate is the beauty that lies in 16,000 acres, located in the quaint market town of Midhurst. The historic and picturesque estate is known for its stunning landscapes, rich heritage, diverse range of activities and attractions and, more recently, for the acquisition of four luxury treehouses.

With consumers becoming ever conscious of the green credentials their overnight stay venue holds, TreeHouse Retreats are redefining eco-friendly tourism, as their story unfolds within the heart of the South Downs National Park, when Cowdray provided the canvas for the first masterpiece. Now, the treehouses are the product of a passion for crafting sanctuaries that seamlessly blend with nature, while offering a touch of luxury.

I was kindly invited to stay at Cowdray Estate in one of

the on-site treehouses to experience this unique answer to hospitality. Upon arrival, what lay amidst the trees was beyond anything I could have imagined. Nestled within the verdant canopy of ancient trees was an unparalleled escape into nature’s embrace, where luxury seamlessly merges with the tranquil whispers of the forest. Each meticulously crafted treehouse is a sanctuary of comfort and style, boasting panoramic views that stretch as far as the imagination allows.

A haven set amongst lush foliage and, inside, modern amenities blend seamlessly with rustic charm to create a harmonious balance between opulence and wilderness. Each of the treehouses boasts an expansive wraparound deck with a wooden bathtub, allowing guests to bathe underneath the starlit sky. Providing guests with comfort for the entirety of their stay, the treehouses are home to an

open plan kitchen and living room, kitted out with stylish Le Creuset kitchenware and including coffee-making facilities.

The wider Estate has plenty to offer guests, including a visit to Cowdray’s partially ruined Tudor mansion, which caught fire in 1793 and today serves as a magnificent record of the heritage. Seemingly a venue which really does have it all, able to provide guests with a memorable event space is Cowdray’s Walled Garden. The Walled Garden is set in the grounds of one of England’s finest former country houses, and serves as a beautiful and flexible venue that is a popular hidden gem for a variety of different indoor and outdoor events, including weddings, corporate events and private parties.

The house accommodates 44 guests in 22 uniquely designed bedrooms and has room for up to 150 seated guests. Buck Hall’s vaulted ceiling, stained glass windows and arched minstrels gallery makes for an unforgettable venue to say I do!

Versatility is one of the key factors of Cowdray Estate; a venue able to cater to such a broad array of guests, through the wide-ranging amenities and facilities it vaunts. For those with a penchant for outdoor pursuits, Cowdray Estate offers a selection of recreational activities set amidst

its breath-taking surroundings. Golf enthusiasts can tee off at the exclusive Cowdray Golf Club, where manicured fairways and challenging holes await amidst rolling hills and verdant woodlands. Meanwhile, polo aficionados can experience the thrill of the sport at Cowdray Park Polo Club, one of the most prestigious polo venues in the world, hosting tournaments that attract international acclaim.

For culinary connoisseurs, Cowdray Estate offers a journey like no other, with its award-winning farm shop located at the heart of the Estate, showcasing the finest locally sourced produce, artisanal delicacies and gourmet delights. From freshly baked bread and artisan cheeses to organic meats and handcrafted chocolates, we were spoilt for choice with Cowdray products to take back to our tree house to enjoy throughout our stay.

Paving the way for memorable and unique offerings, other hospitality venues can learn from Cowdray Estate’s commitment to providing exceptional experiences, leveraging their natural surroundings, diversifying their offerings, paying attention to detail, engaging with the community and celebrating their heritage and traditions.

cowdray.co.uk

URBAN INDULGENCE

Gekko House, Frankfurt, a Tribute Portfolio Hotel

Gekko House Frankfurt is a chic and innovative boutique hotel situated in the heart of Frankfurt, Germanyin direct proximity to signature spots like the fairground, Festhalle, Kap Europe Congress Center, andSkylinePlaza. General Manager at Gekko House, Antonia Sprungk, told us that, “The hotel redefines the traditional hospitality experience, offering a dynamic blend of contemporary design, cutting-edge technology, and personalised service.”

With its avant-garde architecture by Scharnberger Architekten and thoughtfully curated interiors by Morgan Interiors, GekkoHouse Frankfurt caters to modern travellers seeking a one-of-a-kind stay. Antonia described each room as “A masterpiece of style and comfort, featuring sleek furnishings, high-tech amenities, and artistic touches that create an atmosphere of urban sophistication.”

As a hotel that is committed to sustainability, the efforts can be seen throughout all aspects of the hotel, from ecofriendly materials to energy-efficient practices, the venue ensures a responsible and eco-conscious stay for guests. With the hotel being located in the vibrant Bahnhofsviertel district, Gekko House is perfectly positioned to explore the city’s cultural attractions, culinary delights, and bustling nightlife

Gekko House is marketed as offering ‘The Perfect Urban Design Hotel’ and in line with this title, Antonia said, “With Gekko House we wanted to create a very fresh approach to an urban hotel - at first sight, the building does not look like a hotel. You walk through a happening restaurant concept before you make it to the hotel reception area. Gekko House has a very unique, modern industrial-chic design.” Gekko House integrates urban lifestyle and street culture, creating a unique atmosphere that reflects the vibrant and sometimes crazy life in Frankfurt City.

“The room designs are kept at a trendy, fresh but minimalistic style without compromising on comfort or an aesthetic charm,” added Antonia.

Gekko House is part of the well-known Tribute Portfolio, and being part of this along with the Marriott Bonvoy loyalty program, a stronghold in the industry, Antonia told us, “Our marketing strategy benefits from the available resources and is generally geared towards reaching guests that get to experience the Gekko House for the first time.”

Gekko House is a very fitting addition to the Tribute Portfolio as it caters to the modern cosmopolitan traveller who seeks a new experience, wants to be part of a vibrant social scene and who partakes in a very distinctly local experience. Sharing details on the marketing strategy for Gekko House, Antonia said, “We aim to transport the essence of Frankfurt authentically and unpretentiously.

That happens not just through details in the decor but also via all marketing and communication channels. The most individual stamp however, is given through the Gekko House staff on property. Especially in the in-house F&B outlet, there are many references to being proud to represent the local culture especially through the sport scene.”

Working in line with the growing demand for memorable experiences, Gekko House offers a very immersive hotel stay experience. Antonia explained, “Guests don’t have to leave the property to be part of a local social scene, in fact the atmosphere does not reflect a typical hotel design layout with its unusual entrance and lobby setting.” The vibrant restaurant on the ground floor, through which guests enter invites them to sit down at the bar for a drink or to stay for a bbq dinner. The rooftop bar is another highlight which offers an open air summer lounge setting with scenic views of the Frankfurt Skyline.

Speaking on the ethos of Gekko House, Antonia revealed how it revolves around escaping the ordinary, creating a dynamic and welcoming environment that resonates with guests seeking a unique urban experience. ‘Life is crazy’ is the Gekko House slogan and ethos, “Embracing the good parts of life’s colourful tapestry and the unexpected,” said Antonia.

In terms of how the hospitality sector and hotel space in Frankfurt differs from the UK, we know that Frankfurt, as a major fair and financial hub, attracts mostly business travellers however, a new growing trend for leisure tourism can be noticed, influencing the hotel sector and space offered by hotels. “Nowadays, bookings for weekend stays are gaining traction. Newly built or newly designed hotel concepts have gained a strong foothold in Frankfurt and in that aspect, Gekko House has positioned itself very well.

“On the supplier side there has been a lot of development towards catering specifically to lifestyle hotel concepts,” added Antonia.

To conclude, Antonia revealed what she believes other hospitality venues can learn from Gekko House, “They can learn from Gekko House’s success by offering their guest a non-generic hotel experience without losing any of the top criteria deliverables of a premium hotel stay. Being innovative and thinking out of the box - creating unusual spaces that offer an immersive stay experience are bound to leave a lasting impression.”

@gekko.house

INNOVATING HOSPITALITY

Lean, green, talking machines – Unox ignites the future of combi ovens.

The world of hospitality is constantly evolving. To thrive and innovate hoteliers have no choice but to adapt if they want to be seen as an industry leader. With the shifts in environmental legislation and public demand for more sustainable practices in hotels, bars, and restaurants, Unox is at the forefront when it comes to innovation, revolutionary vision, and complete customer support. There’s a reason why Michelin-starred chefs are talking about our combi ovens – and to them, for that matter. Inventing SPEED.PRO™, the first baking speed oven, and more recently, SPEED-X™ the world’s first self-washing combi speed oven, we’re completely reshaping the possibilities within professional kitchens.

Innovation runs to the very heart of our business. From striving to develop commercial cooking equipment with energy efficiency and sustainability at its core, to technology that supports operators, drives consistency and delivers precision time and time again. Continuing to

explore the possibilities in terms of manufacturing and technological evolution, we’re proud to have recently launched X-Generation – the most powerful range of combi ovens ever.

Introducing a new perspective to how a chef can interact with their equipment, X-Generation sets a completely new standard in terms of performance and opportunity in a kitchen. Our unique models, CHEFTOP-X™ and BAKERTOP-X™, are the result of a project that lasted more than three years and combined the expertise of over 50 dedicated engineers, physicists, chemists, and chefs. Taking inspiration from the way we interact with our remarkably intelligent smartphones, the latest ovens from Unox feature Digital.ID™, for a fast, intuitive, and fully customisable interface, complete with hyper-connectivity enhanced with artificial intelligence.

The X-Generation really is the next phase in professional cooking. Ovens that understand the way a chef speaks, in whatever language, and can intuitively learn how and when

they are used to drive efficiency and consistency in the kitchen. Equipped with state-of-the-art technology, the ovens come with ‘HEY.Unox’, enabling chefs to operate the oven with their voice. This combined with the brand-new, optional OPTIC.Cooking accessory, allows operators to simply insert a tray of food, letting the oven recognise the ingredients virtually and start the correct cooking programme.

One of the newest Unox combi ovens, CHEFTOP-X™, has been designed to minimise their environmental impact, both during production and especially when in use. They feature ingenious functions such as SMART.Energy, a feature that is capable of reducing and optimising consumption and CO2 emissions continuously, even when the oven is empty. Moreover, these features combine to provide personalised suggestions to users to be greener while cooking, for example by warning them if the door has been open for too long. Their insulation technology has also been improved to further limit heat loss and thus make CHEFTOP-X™ one of the most efficient appliances a hotel kitchen can boast.

Aside from the innovative features, the X-Generation range from Unox achieves outstanding operator functionality. Featuring Unox’s Digital.ID™ operating platform, the ovens are smarter than anything seen before. First seen on SPEED-X™, Digital.ID™ is a truly remarkable user interface that can be found on CHEFTOP-X™ and BAKERTOP-X™. Operated from the oven or via an app Digital.ID™ offers complete remote access, anywhere and at any time. Built on a user profile format, operators

can log into any connected Unox Digital.ID™ enabled oven, anywhere in the world to instantly see their own customised layout. The system is at its full potential when combined with DIGITAL.Training and COOKING.Concierge – features that put hoteliers in direct contact with the Unox Corporate Chef team right through the oven. Not only that, we’ve gone one step further with our latest software launch.

It’s no secret that commercial kitchens are getting smaller, and finding - but also retaining - skilled kitchen staff is becoming more challenging. With this combination, Unox predicted a shift toward more data-driven solutions. This is one of the reasons we recently launched the ground-breaking Data Driven Cooking (DDC) 2.0 solution to help deliver effortless oven management – from an individual kitchen to an entire estate. Connectivity is now a given in the world of professional hotelier catering equipment, however, few platforms can compete with the user-friendliness, detail, and capability of DDC 2.0.

Created from genuine customer feedback, DDC 2.0 takes connectivity and remote monitoring to a completely new level. Ideal for hotel groups, the software helps our customers turn data into actionable strategies. From driving consistency through automatic menu updates to the ability to detect underperforming units, setting goals and targets to improve, DDC 2.0 is a ground-breaking step forward in kitchen technology.

To find out more about X-Generation combi ovens and DDC 2.0, please visit www.unox.com or call +44 (0)1252 851 522.

ELEVATE YOUR GAME

This piece from Valentine & CuisinEquip reveals how the range can work to support hoteliers with quality and service.

In the UK, Valentine Equipment and its sister company, CuisinEquip, is a supplier of some of the finest catering equipment on the market. With our commitment to quality, service and support, we are proud to supply the kitchens of thousands of hotels and operations nationwide. From fryers made with precise Swiss craftsmanship to Italian artisan pasta-making machines from Bottene, cost-saving portable oil filtration technology from Vito or LightFry, the only commercial air fryer on the market, our equipment offers a solution for hoteliers to propel their business to the forefront of excellence.

From traditional and tabletop units and multicookers, to the latest computer fryers that bring innovation to the kitchen, Valentine equipment uses less oil, maintains a high product output and reduces unwanted cool zones to ensure consistent results. With cooking oil prices having risen by as much as 140% over the past two years, hoteliers are increasingly looking for ways to reduce consumption and extend the life of their cooking oil. The Vito oil filtration range from Valentine provides just the solution. Using a remarkably simple system which has safety, sustainability and convenience at its very core, the portable range from Vito can decrease cooking oil consumption by as much as 50%. Significantly reducing costs, the equipment is better for the environment, reduces the need to dispose of used cooking oil and delivers a more consistent, higher quality finish and flavour on fried foods.

What’s more, working in conjunction with Vito, the team from Valentine and CuisinEquip recently launched VITOconnect – an intelligent cloud-based platform used by chefs to complement the brand’s light equipment range. Designed to reduce running costs, an element of particular importance with today’s cooking oil prices, VITOconnect helps to improve operating procedures, resulting in a rapid ROI and greater management oil quality, ultimately resulting in less waste.

Sister company, CuisinEquip, shares the same strong core values as Valentine, specialising in some of the world’s finest professional equipment. Authenticity is crucial on today’s restaurant menu, with customers demanding

traceability, seasonality and provenance. So, what better way to demonstrate a commitment to authentic foods, than with delicious, freshly made pasta? As a brand, Bottene has been making pasta machines in Italy for more than 140 years. After more than a century as Italy’s secret, the company began exporting its equipment around the world.

Supplied by CuisinEquip in the UK, Bottene pasta extruders

have achieved an international reputation for delivering the very best. From dedicated ravioli makers to multi-functional machines capable of over 70 different shapes, Bottene equipment can be found in some of our nation’s very best kitchens.

The most recent innovation in the CuisinEquip portfolio comes in the form of LightFry, a professional air fryer that uses pioneering technology to consistently cook food using a process with up to 100% less oil. Using innovative technology and a combination of steam, hot air and rotation, LightFry cooks food with the same great taste, texture and consistency of traditionally fried foods. Offering the potential to achieve a healthier menu, that is better for the environment, LightFry is ideal for hotels where traditional frying equipment simply cannot be used.

Valentine and CuisinEquip celebrates more than seven decades of leading the way for catering equipment innovation and development. In that time, our equipment has become recognised around the world for delivering

exceptional quality and consistency. Renowned for supplying some of the highest-quality catering equipment on the market, Valentine & CuisinEquip conveys a strong focus on quality and service and supporting hoteliers is of utmost importance in our business.

Understanding that simply selling quality catering equipment is not enough, the team at Valentine & CuisinEquip have developed one of the best aftersales service and support offerings in the industry. From market-leading warranties which include a return to base fix if required, to detailed menu development and ongoing product training opportunities for partners. From premium equipment to premium support, Valentine and CuisinEquip is here to help hoteliers elevate their game and create unforgettable experiences for their guests.

For more information on Valentine or CuisinEquip, please visit www.valentinefryers.com or www.cuisinequip.com or call 0118 957 1344.

SMART COOKING

MKN is revolutionising the professional kitchen with two new products which promise to change the way you work. Allow us to introduce FlexiChef and FlexiCombi.

First up, the new FlexiChef multi-functional appliance including SpaceClean, the first and only fully automatic cleaning system for professional cooking pans.

The new FlexiChef redefines versatility, performance and speed, from cooking to frying to deepfrying, making almost anything possible with enhanced speed and efficiency.

The groundbreaking and unique SpaceClean fully automatic cleaning technology makes it possible to clean the pan fully automatically in just two minutes, with minimal water consumption of just 26 litres and without any chemicals.

Eliminate large quantities of cleaning water and put an end to time-consuming, manual cleaning of pans with fully automatic and effortless cleaning – now with no set-up process at all, because the cleaning head is integrated directly into the lid.

The new FlexiChef is not only fast - up to 10% faster than its predecessor - it also offers smart cooking thanks to the MagicPilot operating system with Guided Cooking, so even inexperienced users can effortlessly achieve the desired results.

Another highlight is the SmartBoiling function, which can reduce energy consumption by up to 99% compared with conventional water boiling, to support carbon reduction and save costs.

The new FlexiChef includes the easy Up & Down lift system, which allows baskets to be lowered into and raised out of the pan effortlessly and safely. It is also WiFi-enabled and can be linked to the MKN Connected Kitchen system, with interfaces for integration into other kitchen control systems.

Next up, MKN has set new standards in commercial kitchens with the launch of the new FlexiCombi combi steamer.

Key features in the new MKN FlexiChef:

• The new SpaceClean fully automatic cleaning technology

• Up to 10% faster than the previous model

• Easy Up & Down lift function

• WiFi-enabled

The new FlexiCombi is significantly faster to operate than its predecessor, delivering an updated design and a new innovative lighting concept that optimally illuminates the interior, even when the door is open. This not only offers better visibility, but also increases safety for kitchen staff.

The revised operating system enables even faster handling, while the proven FlexiRack capacity concept continues to offer over 50% more capacity than appliances using conventional GN1/1 size. The crosswise insertion ensures clarity, stability and increased work safety.

The FlexiCombi combines these new outstanding performance features with unique innovations such as the hygienic cooking cabinet door, the WaveClean automatic cleaning system and DynaSteam, which automatically adjusts the steam volume to optimise cooking results and water efficiency.

The MKN Guided Cooking concept with MagicPilot operating system guides the user through the entire cooking process and thus guarantees perfect, reproducible results every time, even if there is no trained chef nearby.

www.mkn.com/en

Key innovations in the new MKN FlexiCombi:

• Updated design

• Significantly faster operation

• New lighting concept

• WiFi-enabled

• Multicook for organised, mixed loading

BREAKFAST WITH A TWIST

With breakfast being the last part of a guest’s stay, Rebecca Calveley, Trade Marketing Manager for La Lorraine Bakery Group explains why the food offering within any hotel setup needs to be unique, with every serve - whilst also guaranteeing freshness, consistency and quality.

Breakfast is arguably one of the most important meals of the day. In fact, according to the UK Breakfast Eating Habits Market Report 2022 from Mintel, 51% of adults ate breakfast out of home in early 2022. This just proves the market’s potential.

Having a selection of both sweet and savoury products is a must-have for hotel operators looking to increase margins and drive footfall. Panesco, one of La Lorraine Bakery Group’s finest brands, offers a tantalising selection of sweet treats.

Its Danish Swirls, also known as its ‘Scandinavian delights’, offer the perfect twist on breakfast pastries, as do its Diamond Pastry treats, manually crafted open shapes that ooze luxuriousness and sophistication.

Other items that offer variety and uniqueness across hotel menus is Panesco’s Pretzel Butter Croissant Curved - a delicious traditional Laugen recipe - as well as the Croissant Bun - a versatile bun made of croissant dough that can be served plain, filled or topped either hot or cold.

Sandwiches and flatbreads are also big business in the breakfast channel and can offer hotel operators endless opportunities when looking to expand their menus. The Schiacciata Romana flatbread, for example, is a great way to go beyond the familiar and surprise customers with a deeply rooted local tradition. Its White and Multigrain presliced breads are proving popular within the hotel catering scene and are perfect breakfast options that can be served hot, cold or as an open sandwich.

Panesco’s pre-grilled and pre-sliced Paninis can also be served well as breakfast carriers, along with its Gourmet Brioche buns - versatile breads that are distinctive in terms of taste, colour and texture and above all, quality.

Rebecca Calveley, Trade Marketing Manager for La Lorraine Bakery Group, said: “Breakfast is an important daypart for the hotel industry and has huge growth

potential. It can open up so many new opportunities for caterers to make a healthy profit. It is a thriving sector and is certainly one that we will continue to tap into by innovating and expanding our product range.”

“Each and every one of our breakfast products excel in taste, texture, convenience, are truly irresistible and can add real value to businesses.”

For more information visit www.panesco.com/en-en and www.lalorraine.com/gb-en/professional

EXPERIENCING THAT FINISHING TOUCH

Revolutionising hotel-based laundry with Girbau.

Ensuring your hotel laundry is always fresh, clean and soft means you take control of a vital part of how guests perceive the whole experience of their stay. An on-premise hotel laundry can not only offer considerable savings in running costs, it also enables you to personalise and control the quality offered to your guests. Over time many hoteliers experience a drop off in the quality of an outsourced laundry contract as fabrics begin to wear, grey and no longer smell and feel fresh.

It pays to look at what measures can best help you to maintain an impeccable quality of finish while controlling operating costs. Investing in an on-premise laundry enables you to take 100% control of quality, turnaround times and stocks with the potential to cut costs by 25-45%.

Every hotel is different, and so is every laundry. Girbau supports the laundry needs of a wide range of hotels from boutique independent operators to nationwide groups, offering energy efficient, high productivity laundry equipment for the ultimate in-house laundry operation.

Its innovative new GENIUS Series Internet-enabled commercial washers feature a robust chassis design, high levels of water extraction and a 10-inch colour user interface.

With GENIUS washers comes the easy-to-use Sapphire cloud-based management system that allows users to completely monitor, manage and configure a laundry, giving greater control for energy efficient operation, faster turnaround times and high-quality finishing.

Sapphire allows you to check machine status and alarms as well as analysing data trends to spot how operational efficiency can be improved. Analysis can show what types of fabric are being processed and in what volume. You can also set up activity reports and use the alarms feature to show down times and check machine history.

Genius Series washers offer exceptional reinforced strength and durability for years of constant use. The high spin washers can achieve up to 450G extract force for outstanding levels of water extraction, leading to faster drying, lower energy use and higher laundry productivity. The new unique Care Plus Drum extends linen life and increases productivity by decreasing tangling. The drum perforations also provide faster dispersion of water.

Girbau’s premium ED series dryers ensure all items

including delicates are dried safely, uniformly, efficiently and cost-effectively. Designed to be more energy efficient than any other conventional dryer, ED Series feature Girbau’s Transflow technology. This is a combination of both radial and axial airflow for maximum efficiency, reduced cycle times and lower energy costs. The highly reliable and accurate built-in humidity control system automatically senses when clothes are dry and activates the cool down process maximising energy efficiency and assuring textile care.

Girbau’s full range of washers, dryers, ironers and folders ensures you have the right equipment for a truly professional finish for all your towels, bath robes, bed linen and table linen. For a small to medium-sized establishment, a towel laundry is very often the best starting point.

Tel: 01462 427780

Email: sales.uk@girbau.com

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A POWERFUL RESPONSE

In this exclusive guest column, Kate Nicholls, Chief Executive at UKHospitality, responds to Chancellor delivering his Spring Budget.

Hotels are feeling fuzzy-headed and nauseous right now, suffering the effects of a £3.4bn Budget hangover. They and thousands of other hospitality venues have just been hit by big payroll and business rates rises introduced on 1 April (some joke!), which will undoubtedly threaten investment in our sector.

The injection of cash needed to deliver the 6% growth forecast for hospitality is now at risk due to the Budget’s failure to tackle costs affecting the industry.

Put starkly, almost two-thirds of this sector’s annual £5.4bn investment in growth might have to be used instead to cover the new payroll and business rates costs.

Because increases to the National Minimum Wage and National Living Wage will see hospitality’s wage bill increase by £3.2bn, with employment costs making up more than half of operating costs. This industry pays a whopping £40bn in wages and employment taxes.

As for business rates, the increases will add up to £224m to hospitality businesses’ costs, with this tax on property disproportionally penalising the sort of community-based venues we operate.

After a collective failure to act in any of the Westminster, Edinburgh and Cardiff Budgets, UKHospitality is calling on all governments to rebalance the costs that hospitality businesses pay and reduce their cost burden. Doing so will mean they can make the investments needed to grow.

The impact of an ever-rising cost liability has already hit confidence and investment, with licensed premises openings at their lowest level for three years, with twothirds of businesses pessimistic about the coming 12 months.

There are three big, quick levers government can pull: fix business rates by replacing short-term solutions with a permanently reduced business rates multiplier for hospitality, leisure and high-street retail sectors at a rate of 30 pence in the pound; support businesses to introduce the record increase in the National Living Wage by temporarily reducing the rate of employer National Insurance Contributions; and cut the hospitality, leisure and tourism VAT rate to 12.5%, returning to the effective

policy during the pandemic and matching our continental competitors’ average.

Every day, hospitality is serving up great food, drink and experiences, while contributing £140bn in revenue, £54bn in tax receipts and providing 3.5m jobs.

But it’s £3.4bn that hospitality businesses won’t find easily, with the money they’ve earmarked for investment having to be spent keeping their doors open instead.

Of course, hotels and other venues want to pay wages that truly reflect the value of their staff, but to do that businesses must be healthy and profitable, and backed by regulation that doesn’t penalise what is a valuable community-based sector.

Britain’s governments can and should fix business rates, ease employment costs and reduce VAT. They have the levers – they need to pull ‘em!

Kate Nicholls Chief Executive UKHospitality

EMBRACING CIRCULARITY

A Holistic Approach to Sustainable Hospitality, by Tommie Eaton, Director of Clean the World Europe.

We’re all well versed in the theoretical importance of sustainability in hospitality, but while the attempted education of staff, stakeholders and customers can largely be commended in recent years, the practical implementation and impact of sustainable operations continues to face stumbling blocks.

Embracing the principles of the circular economy, i.e. extending the lifecycle of materials, can provide a much more digestible framework for hotels to follow.

Put simply: focus first on reduction rather than offsetting. Expecting a hotel guest to understand the complexities of offsetting their carbon emissions during your brief communications with them is unrealistic. However, minimising food waste, recycling hotel room amenities and upcycling furniture is a simple concept to grasp, as well as to communicate.

By prioritising reduction, hotels can maximise the impact of their sustainability efforts and align with broader environmental objectives.

Naturally, due to the complexities of net zero targets and ESG strategies, it’s easy to alienate employees and customers in not being part of the sustainability conversation. The circular economy offers a framework through which hotels can reimagine their operations. Leveraging the expertise of organisations and networks dedicated to circularity in hospitality, hotels can tap into resources and best practices that accelerate their progress towards ESG goals. At Clean the World, for example, our Global Hospitality Recycling Programme helps hotels reduce their carbon footprint by making sure that soap and plastic bottle amenities are recycled into new products.

Yet, amidst tangible objectives, we mustn’t overlook the intangible benefits of embracing circularity. By simplifying the concept into actionable steps – the 5 Rs: Refuse, Reduce, Reuse, Repurpose, and Recycle – hotels can empower every individual within the organisation to be part of the solution.

Gone are the days when the argument of sustainability being too expensive held weight. Today, the data speaks for itself – a significant majority of travellers (76%) prioritise

sustainable options, with 43% willing to pay a premium, according to Booking.com’s recent research. This paradigm shift presents an opportunity for hotels to not only meet consumer demand, but also to thrive financially long term. Investing in sustainable practices isn’t just about compliance; it’s about future-proofing the business and reaping the rewards of enhanced brand reputation and customer loyalty.

To embark on this journey effectively, hotels must conduct comprehensive audits of their current practices, adopting a holistic perspective that aligns with their values. This approach allows for the development of clear goals and actionable plans that permeate every department within the organisation. From marketing storytelling to HR talent attraction and procurement decisions, sustainability becomes ingrained in the fabric of the business, driving innovation and efficiency across the board.

Imagine the collective impact when every member of the team takes small yet significant steps towards circularity. It’s not just about meeting targets; it’s about fostering a mindset shift that requires understanding in order to get buy-in.

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