Issue 6

Vol. 1, Issue 5

Talking Shop WithBratt Decor

Alice in Etsyland

2010 Annual Stroller Review

Child Style Staff

Gemma Lynn Booker

Editor-in-Chief:

Operations Director:

Isabell Romero Darren McGuire

Art Director:

Brandon Windsor Nicole DeLoach

Editorial Staff: Web Master:

Courday Farnam

Photography:

Laura Winslow Jeanette Dianda Tom Kat Studio

Set-Design

Style Maven Media, Inc.

Published by:

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Editor’s Note One year has passed since we started Childstyle and, it has been one great year. Thank you to all the amazingly talented people that work with us and our clients, our unique ad & marketing program has taken print ads to the next level and I look forward to continue growing together!

Origins of an Original It all began in 1965 when Owen Maclaren designed and patented his prototype Baby Buggy -- the B-01. The iconic blue and white stripes and aluminum frame imparts a vintage style that is popular and modern today. The revolutionary lightweight, 3D fold design continues to be an important and timeless prototype for the industry.

A former test pilot and aeronautical designer Owen Maclaren, created the iconic B01 buggy in the converted stables of his restored medieval farmhouse, Arnold House, in the village of Barby, Northamptonshire in England in 1967.

The revolutionary design liberated parents from the bulky pram and quickly became an object of design and desire.

Based on Maclaren's knowledge as a retired aeronautical engineer and grandfather, the buggy had to be durable, safe, and lightweight. With a combination of modern materials like tubular aluminum, a durable structure that comfortably carries even a fairly large child, and 3D folding mechanism, the buggy weighed just 3kg/6lbs and fit into the same amount of space as an umbrella.

Today’s Maclaren Buggy’s are descendants of the B-01 – from the lightweight frame, durable fabric, and one-hand fold -- to the above-industry standard safety features and innovative style.