22% Female
5%
Male 14% 64%
2% 2%
Tier 1
Tier 2
11% 18 - 24 years 25 - 34 years 35 - 44 years 50% 95%
35%
45 - 54 years 55 years onwards
Tier 3
We prefer other oils
We have no reason to do so
Expensive
Doesn't go with Indian food
Already healthy lifestyle
Family doesn't like the taste
We don't trust imports
Agree
Disagree
80% 70% 60% 50% 40% 30% 20% 10%
Health Benefits 0%
Superior Taste
Going with the trend
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Health Article Recipe Requirement
70% 60% 50%
40% 30% 20% 10% 0% Extra Virgin
Sauteing
Virgin Salad Dressing
Frying (all sorts)
Do not use
Normal Massages
Indian Cooking
Beauty Treatment
Baking
Pomace Hair Care
25
20
Borges
Figaro
Leonardo
Bertolli
Del Monte
Kirkland
Farrell
Oleev
Rafael Salgado
23%
15%
14%
13%
9%
4%
3%
3%
2%
15
10
5
0 Borges
Figaro Borges
Leonardo Figaro
Leonardo
Bertolli Bertolli
Del Monte Del Monte
Kirkland Kirkland
Farrell
Farrell Oleev
Oleev Rafael Salgado
Rafael Salgado
16.00% 14.00% 12.00% 10.00%
8.00% 6.00% 4.00% 2.00% 0.00% Tier 3 Bertolli
Borges
Tier 2 Del Monte
Farrell
Figaro
Kirkland
Tier 1 Leonardo
Oleev
Rafael Salgado
14.00%
12.00%
10.00%
8.00%
6.00%
4.00%
2.00%
0.00% 18 - 24 years
25 - 34 years Bertolli
Borges
Del Monte
35 - 44 years Farrell
Figaro
Kirkland
45 - 54 years Leonardo
Oleev
Rafael Salgado
55 years onwards
80 70 60
50 250ml or less 250ml to 500ml
40
500ml to 1 litre 30
More than 1 litre
20 10 0 Bertolli
Borges
Del Monte
Farrell
Figaro
Kirkland
Leonardo
Oleev
Rafael Salgado