BRITISH PAR 3 CHAMPIONSHIP AUG 11th - 14th 2015 PRO-AM • CELEB-AM • SPONSORSHIP
SALES BROCHURE VENUE HOST
EVENT MANAGEMENT
TITLE SPONSOR
EVENT SPONSOR
WEALTH MANAGEMENT & EMPLOYEE BENEFITS
CATCH
INSPIRATIONAL magazine
EUROPE’S MOST PRESTIGIOUS PAR 3 CHAMPIONSHIP The Farmfoods British Par 3 Championship is one of Britain’s most historic and celebrated golf tournaments, receiving extensive media coverage and huge spectator numbers. Each year, the championship attracts some of the finest tour professionals and golfing legends alike, all competing for the £100,000 prize fund on the testing holes of The Cromwell Course at Nailcote Hall. Hosted by Ryder Cup legend Tony Jacklin CBE, and gathering together some of the world’s greatest players, the event has a similar structure to that of the Dunhill Links Championship. The exciting four day event includes two glamorous Celeb-Am days with a Pro-Am tournament where amateurs get the chance to compete alongside professionals as they battle it out to be named 2014 Farmfoods British Par 3 Champion. Attracting over 10,000 spectators through the gates and enjoying full broadcast coverage on Sky Sports and Challenge TV, the Farmfoods British Par 3 Championship provides our partner organisations with an unrivalled opportunity for brand exposure to a highly select group of business leaders, executives, leading golf professionals and golf enthusiasts. “Undoubtedly better than the Masters Par 3” - Brian Barnes Don’t let the picturesque views of the winding Warwickshire lanes that surround Nailcote Hall lead you astray: this is a tough and challenging course that requires consummate skill and concentration to succeed. The roll-call of past champions at Nailcote Hall is a tribute to the magic of the course’s famed lay-out: Robert Rock, Carl Mason, Mark Mouland, DJ Russell and 2013 winner and European Tour star Tommy Fleetwood are just some of the proven winners who have taken home the prize over the years. The golf isn’t the only draw to the Farmfoods British Par 3 Championship. Famed for its sense of fun, the atmosphere around the tournament has been described as “the perfect golfing garden party!” With a luxurious and stylish tented village providing a showcase for luxury brands of all kinds, including Moet & Chandon Champagne, leading clothing brands, cosmetics and much more, the Championship has something special for the non-golfer. However, as the event approaches its climax and cheers are ringing around the spectators in the grandstands, seasoned golf fans and novices alike will find the action truly irresistible. Most importantly the impact in involvement with the Farmfoods British Par 3 Championship will have on your brand, offers you a real and lasting benefit.
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FARMFOODS BRITISH PAR 3 CHAMPIONSHIP - 08453 31 30 31
TONY JACKLIN CBE A pioneering superstar, nobody has been more instrumental in the development of golf in Europe than Farmfoods British Par 3 Championship host Tony Jacklin CBE. The golfing landscape was very different when Tony Jacklin holed the winning putt in the 1969 Open Championship, there was no European Tour and perhaps even more remarkable, in a period of massive US and Australian dominance. Max Faulkner was the last British player who won The Open Championship, 18 years previously. All that was about to change, and the world of golf would never be the same again. Young, courageous and immensely talented, Jacklin held off an incredible field that included Jack Nicklaus, Peter Thomson, Bob Charles and Roberto Di Vicenzo among many more. By lifting the Claret Jug in 1969, Jacklin single-handedly inspired the most talented generation of European golfers. Faldo, Woosnam, Lyle, Langer and Ballesteros quite simply couldn’t have achieved what they did if it wasn’t for this truly momentous win and Jacklin’s inspiration. Jacklin wasn’t finished though. The following season, he continued his history-making streak when he won his second major title by taking the U.S. Open Championship by seven strokes on a weather-beaten Hazeltine National Golf Club course. By doing so, Jacklin became the first British player to win the Championship since Ted Ray in 1920 and he remained the only European player to have won the Championship until 2010, when Graeme McDowell ended the streak. During the 1980s, Jacklin extended his achievements as a player into his role as captain of the European Ryder Cup team. It is no exaggeration to say that without Jacklin, the Ryder Cup, as we know it, wouldn’t exist. By restoring pride in the locker room and radically professionalising the whole approach taken to the event, he led the Europeans to a landmark victory in 1985 at The Belfry, their first for 28 years. In 1987, Jacklin’s team went even further, achieving something that had never been done previously by beating the Americans on their own home soil at Muirfield Village in Ohio.
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FARMFOODS BRITISH PAR 3 CHAMPIONSHIP - 08453 31 30 31
PRO-AM CHAMPIONSHIP The Pro-Am format is similar to that of the renowned and highly successful Dunhill Links competition which forms part of the European Tour schedule each year. Each professional golfer will team up with an amateur over the two days of the competition and the better ball score for each team will count towards a fantastic Pro-Am Team prize. Participating in the Pro-Am is a once in a lifetime experience, during which amateur golfers can experience the highs and lows of participating in a professional golf event. The Pro-Am features major winners, Ryder Cup players and golfing legends alongside leading European Tour, Champions Tour, European Senior Tour, Challenge Tour and Sunshine Tour professionals.
12th – 13th August 2015 • Two 18 hole rounds on Cromwell Course with your professional • One guest VIP pass for two days of the championship including access to VIP lounge for food and beverages and tented village for luxury shopping opportunities • Inclusive overnight accommodation for evening of 12th August • Players’ Banquet on 12th August for player plus guest, in the company of your professional and hosted by Tony Jacklin CBE, including entertainment • Exclusive players’ pack
VIP Players’ Banquet - Wednesday 12th August After the first day’s 18 holes are played, the players and their guest are invited to the magnificent VIP Players’ Banquet to conclude the day in style. The evening will include a delicious gourmet dinner, numerous celebrity hosts and live entertainment - allowing the players to let their hair down and prepare themselves for day two of play!
Prize Giving Ceremony - Thursday 13th August Following completion of the final 18 holes of the Pro-Am event, Tony Jacklin CBE will host the prize giving ceremony, where the Farmfoods British Par 3 Champion will be announced. Professional golfers, celebrities, amateurs and their guests will all be invited to attend this wonderful concluding event of the Pro-Am. To secure your place in the Farmfoods British Par 3 Championship 2015 Professional Amateur Championship please contact the Champions (UK) plc team by calling 08453 31 30 31 or email bp3@championsukplc.com.
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FARMFOODS BRITISH PAR 3 CHAMPIONSHIP - 08453 31 30 31
CELEB-AM DAYS 11th & 14th August 2015 Glamorous and stylish, the Celeb-Am Days at the Farmfoods British Par 3 Championship are the ideal marriage of sport and entertainment, offering the opportunity to participate in a televised golf tournament. Celebrities who have participated in recent years include legendary Manchester United boss Sir Alex Ferguson, ‘Strictly Come Dancing’ judge Len Goodman, Ashes-winning cricketer Matthew Hoggard MBE, Peter Schmeichel MBE and Sky Sports F1 pundit Johnny Herbert. In the evening, celebrities, players and their guests are invited to join Tony Jacklin CBE at a sensational black tie dinner. The evening will provide guests with the chance to mingle with other teams whilst enjoying fine dining and excellent entertainment long into the night. • Team of three to play 18 holes on Cromwell Course with leading celebrity • Each player receives one VIP guest pass for the event, including access to VIP lounge for food and beverages and tented village for luxury shopping opportunities • Black Tie Gala Ball- a lavish four course dinner for each player and their guest in the company of their celebrity plus spectacular entertainment, hosted by Tony Jacklin CBE • Exclusive players’ pack To secure your place in the Farmfoods British Par 3 Championship 2015 Celebrity Amateur Challenges please contact the Champions (UK) plc team by calling 08453 31 30 31 or email bp3@championsukplc.com.
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FARMFOODS BRITISH PAR 3 CHAMPIONSHIP - 08453 31 30 31
SPONSORSHIP PACKAGES By sponsoring the Farmfoods British Par 3 Championship, you join an elite grouping of highly recognisable brands who benefit from the exposure provided through association with a televised golf event. The Farmfoods British Par 3 Championship offers a range of sponsorship packages to suit all requirements. In addition to the opportunities outlined below, we would be delighted to prepare a bespoke sponsorship package for your company based on your specific requirements.
EVENT PARTNERSHIP PACKAGE The Championship Event Partner Package includes: • • • • • • • • •
Logo placement on all marketing materials surrounding the event Brand presence in areas of the venue Benefits of exposure within the Farmfoods British Par 3 Championship public relations campaign Amateur places in the Pro-Am (12th & 13th August) Teams in the Celebrity-Amateur Challenge (11th August) Teams in the Grand Finale Celebrity-Amateur Golf Day (14th August) Tables at the Gala Dinners (11th, 12th & 14th August) VIP & Hospitality passes (12th-14th August) Advertising space in the Official Event Brochure
ON COURSE SPONSORSHIP The On Course Sponsorship Package includes: • • • •
Logo placement on on-course boards Logo placement in official event brochure VIP passes Entrance Tickets
GREEN SPONSORSHIP The Green Sponsorship Package includes: • • • •
Logo placement on Green boards Logo placement in official event brochure VIP passes Entrance Tickets
TEE BOARD SPONSORSHIP The Tee Board Sponsorship Package includes: • Logo placement on the entire back-board of the tee-box • Logo placement in the Official Event Brochure • VIP Passes • Entrance Tickets
TENTED VILLAGE Tented village packages include: • • • •
Tented Village presence for brand Logo placement in Official Event Brochure VIP Passes Entrance tickets
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FARMFOODS BRITISH PAR 3 CHAMPIONSHIP - 08453 31 30 31
MEDIA PARTNERSHIPS The Farmfoods British Par 3 Championship benefits from media partnerships across national, golfing and regional media platforms.
Sky Sports televise the Farmfoods British Par 3 Championship Pro Am Championship, presenting the action from Nailcote Hall to approximately 3.25 million viewers.
The Daily Telegraph provide extensive coverage of the Farmfoods British Par 3 Championship Pro-Am in the run-up to, during and after the event. Featuring all the news about who is competing and the on-course action.
Challenge TV will broadcast the Farmfoods British Par 3 Championship Celeb Am Days for the first time this year. This will help introduce the event to a different audience and provide exposure to all of our sponsors in a different broadcasting platform.
Golf Monthly, one of the world’s most prestigious golf publications, will be extensively covering the action throughout the championship. Their expert sports writers will write interviews and features surrounding the field of tour stars and golf legends.
INSPIRATIONAL magazine
The West Midlands’ most glamorous luxury lifestyle magazine will be at Nailcote Hall all week to cover the action from the Farmfoods British Par 3 Championship. Covering all the social life attached to the event and the celebrities in attendance, Inspirational will provide the inside scoop on the event’s luxury and style.
bp3@championsukplc.com
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FARMFOODS BRITISH PAR 3 CHAMPIONSHIP - 08453 31 30 31