PORTFOLIO
CHACKO ABRAHAM
CHACKO ABRAHAM
178 South Street, Northborough, MA 01532 Visa status : U.S. PERMANENT RESIDENT (green card) chacko.mdes08@gmail.com 774 386 0792
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Highly passionate, motivated and creative automotive design student. Aspiring to work in a tightly knit creative team that is at the forefront of automotive design.
E D U C A T I O N College for Creative Studies
Detroit, MI Master of Fine Arts in Transportation Design
Indian Institute of Technology
New Delhi, India Master of Design in Industrial Design
Mar Athanasius College of Engineering
Kothamangalam, India Bachelor of technology in Mechanical Engineering
E X P E R I E N C E 2013 summer Volvo Trucks North America Greensboro, NC Position: Transportation Design Intern Design of class 6 medium duty truck for the MACK brand which is a subsidiary of Volvo Trucks for the year 2030.
2010-2011 Desmania Design Pvt. Ltd., New Delhi, India Position: Industrial Designer Responsibilities included ideation, concept development and execution, prototype development for several projects ranging from farm tractors to consumer electronics.
JEEP
FOR PEOPLE LIVING ON THE EDGE STUDIO PROJECT
DISASTER RELIEF
WILDLIFE PHOTOGRAPHER
ADVENTURERS
EXPEDITIONS
ENVIRONMENTALIST
AID WORKERS
PEOPLE LIVING ON THE EDGE
Refer to people working in highly specialised fields sich as wildlife photography, environment protection, conflict journalism, disaster relief etc, where they are required to live and operate for prolonged periods in adverse conditions or environments that typically lack the luxuries of everyday life.
EQUIPMENT INTRUDES INTO LIVING SPACE Leaving little or no room for living in the vehicle which is essential especially when the user is living in the vehicle in adverse conditions for extended periods.
SLEEPING COMMUNICATION
STORAGE
DESIGN CONCEPT SEPARATE THE LIVING AND STORAGE SPACES Separating the living and storage spaces makes it possible to have a comfortable homely living area and a separate storage area for equipment that needs to be used outside. Living space shall include space for cooking, sleeping and doing work.
EXTERIOR CONCEPT
HERITAGE
FREEDOM
BUILT GO WHERE OTHERS CANNOT GO
ORDINARY PEOPLE DO EXTRAORDINARY THINGS
40’s
50’s
60’s
70’s
80’s
90’s
00’s
10’s
ORIGINAL
JEEP BRAND IDENTITY
THE FIRST 4X4 IN THE WORLD
IDEATION SKETCHES
INSPIRATION : BEETLES SINCE THEY HAVE A TOUGH SHELL COVERING A DELICATE INTERIOR
KEY SKETCH
REFINEMENT
Keeping in mid the classic jeep design DNA to further explore the form
FINAL DESIGN
Wrap around windshie field of view
Side door and retractable side step for good ingress and egress.
eld for a better
Solar panels for power when the vehicle is in stationary living mode. Storage room for equipment, spare tire, fuel and objects that need to be used outside the vehicle.
INTERIOR CONCEPT THE AIM WAS TO PROVIDE A COMFORTABLE INTERIOR GIVING A FEELING OF A HOME AWAY FROM HOME
FINAL INTERIOR COMMAND CENTER LIKE DRIVING AREA
M A
MOVABLE SEATS ATTACHED TO THE ROOF ALLOWS FOR MAXIMUM UTILIZATION OF SPACE
SLIDING SEAT BECOMES AN ADDITIONAL SLEEPING SPACE
LEXUS
NEXT GENERATION SHIFTER AND INTERIOR DURA SPONSORED PROJECT
BABY BOOMERS
Baby boomers refers to a group of people who are in a position to spend on the finer things in life. They are people who know the difference between a 2 star hotel and a 5 star luxury resort. They are older in their years but still living an active life and appreciate things like fine service.
44 %
U.S. ADULT POPULATION
63 %
OF BOOMERS HOUSEHOLD HAVE AT LEAST ONE PERSON WORKING
49 %
OF TOTAL CONSUMER PRODUCT GOOD SALES
27 Hrs
SPENT ONLINE EVERY WEEK WHICH IS 2 HOURS MORE THAN MILLENIALS
41 %
OF CUSTOMERS PURCHASING APPLE COMPUTERS
SERVED BY HEART
THE FUTURE OF LUXURY
Automobile manufacturers today are competing in the luxury segment based on materials and technology. However the rate of technology development quickly out dates what is seen as unique today. We believe that the future of luxury is more than just materials and technology, in the future luxury is feeling served by the heart
HANDCRAFTED & EXCLUSIVE
In the future luxury is also about the human touch, the feeling that things around you were made by real people and not cold machines. The fact that humans make mistakes also adds exclusivity like no other.
LEXUS SERVICE
Lexus is a brand that truly believes in the philosophy of serving by the heart. Some dealerships and service centers even have a hair salon or an indoor golf arena where owners can play a shot of golf while waiting for their car. This is why we have chosen Lexus as the ideal brand for baby boomers
LEXUS DESIGN
DESIGN CONCEPT The shifter becomes the heart of the car. The heart is activated with a key that brings the whole interior to life. The key shall have additional functions that creates a superior Luxury experience of being served by heart
SHIFTER IS THE HEART OF THE CAR
The Idea is that car is brought to life by inserting the key into the shifter which is the heart of the car. Early development sketches focused on themes for the interior and design ideation for a smart key and a center console keeping in ming the Lexus design philosophy
SHIFTER IS THE HEART OF THE CAR
IDEATION SKETCHES SMART KEY
Connects the user to his Lexus. Keeps him informed about it’s location and gives him dealer alerts
IDEATION SKETCHES
HOW THE SHIFTER WORKS THE HEART AND THE SMART KEY STEP 1
Insert key into the heart to bring the car to life
STEP 2
Push the knob to start the engine and begin shifting
STEP 3
Use monostable action to select driving mode
1. Car locater 2. Dealer alerts 3. Syncs with smart devices 4. Lexus services 5. Key finder app
FINAL DESIGN
Three dimensional
displays around the interior creates a fresh way of interacting with the vehicle
Lexus sporty luxury interior sedan with the next generation shifter. Finished in finely crafted traditional materials blended with highly functional touch screen displays.
The Heart makes the vehicle come
to life when the smart key is inserted making it a very personal experience
The Smart Key
keeps the customer connected to his vehicle and enhances the overall Lexus experience
MACK
2030 MEDIUM DUTY TRUCK INTERNSHIP PROJECT
MEDIUM DUTY TRUCK
“ One truck many roles ”
“ A MACK Truck is like a tool ; Functional, Versatile and Honest ”
IDEATION SKETCHES HIGH VISIBILITY To ensure that the user has a good view of his surroundings while performing various tasks
FUNCTIONAL
Medium duty trucks perform a wide variety of tasks ranging from simple delivery trucks to highly specialized garbage disposal and fire trucks
ENTRY THROUGH THE FRONT
Makes ingress and egress more efficient in highly congested urban areas where medium duty trucks are commonly used
FUTURE DRIVE TRAIN
MODULAR CHASSIS Makes the truck more suitable for a wide range of a p p l i c a t i o n s
LIGHTWEIGHT Use of lightweight material saving construction and materials to save energy and be more eco-friendly
HYDROGEN FUEL CELL Shall be used as the power source for the future
BATTERY PACK
Lightweight battery pack for energy storage and propulsion
DESIGN CONCEPT
AUTONOMOUS DRIVE
The space occupied by the traditional hood shall be used to house HVAC and sensors required for autonomous drive mode
CENTRAL DRIVING POSITION
Better visibility making it easier to navigate through crowded urban areas
INTERIOR DESIGN
BREATHING MATERIAL
JUMP SEATS
CENTRAL DRIVING POSITION
EXPLORING GRAPHICS
ALIAS MODEL
Hydrogen fuel cells Lightweight chassis structure Active independent suspension Light weight battery pack Battery pack integration
3D laser scanner Entry through the front Integrated step Computer Systems for autonomous driving Electric hub motor for high torque Lightweight wheel construction Air induction system to keep motors cool
DUESENBERG
2050 SPORTS LUXURY STUDIO PROJECT
Duesenberg cars stand for ultimate quality, pride, comfort and craftsmanship. Created
during the great depression to appeal to the few who were extremely wealthy. The body features long and elegant proportions. The long hood and the imposing grille made a very bold statement.
“ In a world of autonomy, where every one is driven you drive a Duesenberg �
THEME SELECTION DUALITY OF MAN AND MACHINE
The theme for my design is based on the concept that in the future the physical separation between man and machine will reduce over time ultimately becoming one
ORGANIC + MECHANICAL THEME
The chosen theme combines smooth and organic forms that reflect the human nature of the vehicle and solid mechanical forms the represent the mechanical nature of the vehicle.
SKETCH EXPLORATION
ONE WAY TRANSPARENCY
The organic portion of the vehicle shall be made with a material that is transparent from the inside and opaque from the outside enhancing the duality of the vehicle
FINAL DESIGN
DUAL POWER SOURCES
The vehicle shall be powered primarily by highly energy efficient hydrogen fuel cells and supplemented by electric power for high performance applications
FINAL PACKAGE DRAWING 2003 BENTLEY CONTINENTAL 2+2 Seater Coupe 6.0 liter W12 Front Engine (longitudinal) - RWD
EXTERIOR HARDPOINTS Length Width Height
4810 1920 1390
2000 LAMBORGHINI DIABLO 2 Seater Coupe 6.0 liter V12 Mid Engine (longitudinal) - AWD
EXTERIOR HARDPOINTS Length Width Height
4460 2040 1100
1991McLAREN F1 2 Seater Coupe 6.1 liter V12 Mid Engine (longitudinal) - RWD
EXTERIOR HARDPOINTS Length Width Height
4290 1820 1140
Exterior Hardpoints Length : 4800 mm Width : 1895 mm Height : 1230 mm H-point : 360 mm
INTERIOR DESIGN
INTERIOR AS AN EXTENSION OF THE BODY
A snug and sporty interior creates the feeling that the driver is one with the car, obeying his every command giving an highly involving and exciting driving experience.
FINAL INTERIOR INSPIRED BY FIGHTER AIRCRAFT
Just like a fighter pilot is connected to his aircraft, the future duesenberg connects to its driver. Using holographic 3D displays for instrumentation to bring the user more in touch with the vehicle.
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