GD 400 Studio Final Presentation

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We are info Act rms ivat our our e, a sma fell Ral rt c ow eigh ity i resi ca s th den mpa rivin ts o ign g ar f the that oun wa d us ys .


what is an electric vehicle? An electric vehicle (EV) is powered by an electric motor instead of a gasoline motor and uses energy stored in an rechargeable battery which can be charged using household electricity. A plug-in hybrid (PHEV) is powered by an electric motor and rechargeable battery but also has a back-up gasoline motor.


what are the cons of evs? Consumers have been hesitant to adopt EVs because of range anxiety, long charging times, and lack of commitment from the auto industry.


what are the pros of evs? Consumers have been hesitant to adopt EVs because of range anxiety, long charging times, and lack of commitment from the auto industry. Consumers should adopt EVs because they are environmentally friendlier, reduce dependency on oil, cheaper to operate at 2 cents per mile and battery technology is quickly improving.


government initiative

$2.4 Billion 1 Billion 2,500

President Obama announced grants towards US production of EVs and battery technology EVs and PHEVs in the US by 2015 2,500 EVs and PHEVs in the Triangle by 2015


Research Findings: infrastructure The Triangle area is moving towards adopting EVs by implementing Smart Grid Technology, and planning the development of charging stations:

6 60 200

currently

by 2011

by 2012


this is where we come in The public is not well informed about the current EV technology and therefore perceive EVs as a a product of the future.

The technology is here, and now the people need to know.


our mission Raleigh is on its way to becoming a hub for electric vehicles. Our campaign aims to raise awareness about electric vehicles by addressing residents on three levels:

1 2 3

general interest

informational

individual involvement


level 1: general interest

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2

3

ENVIRONMENTAL GRAPHICS


level 1: general interest

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2

3



level 1: general interest

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print media

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level 2: informational

1

2

web interface

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level 2: informational

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web interface

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level 3: individual involvement

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package design

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guide book

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EV Activation progress guide

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S ES AL EN TI AR TEN AW PO OF

The progress of initiatives and electric vehicle activists in activating the ability of the triangle area to support widespread adoption of electric vehicles (EVs) and plug-in electric vehiclesl (PHEVs).

FORECASTS FOR THE NExT 15 YEARS ARE HOPING FOR STEADY ECONOMIC PROGRESS—EARNINGS, EMPLOYMENT, PERSONAL INCOME, AND RETAILS SALES. THE AREA’S ECONOMY IS ANCHORED BY TECHNOLOGY FIRMS, A GROUP OF HIGHLY SUCCESSFUL UNIVERSITIES, AND MEDICAL CENTERS.

Rale ig PEV h liste rea d a dine s on ss e of CIT Y the top of it OF RA 14 c L s itie dow first twEIGH c s fo nto o p eleb r wn upb rate on n lic s ove charg the o p m e in ber n The 23rd g STati ing nati , 20 ons cam on-w 10. p 201 aign fo ide w 0. r pe idesp vs b rea egin d ro ll s in -ou Dec t Rale emb ig er from h is e x apri the na pected l 20 tion to 11. -wid beg e pe in be Elec v ca nefi tr mpa ting in 2 ic Pow ign 0 by plac 11 ele er Res e in ctric earc & P Ju veh h In rog ly in icle stitu con ress Rale con te’s fe E fe P first rence nergy igh. Du rence lugw w k ti bee me th ith EP ill co-s e energtakes n he e n RI. p ld o ation This onsor y utsid al c wil the e of onfe l be th Cali renc e forn e ha The ia. s c pub ity of lic E Rale Sep V c igh tem harg plan ber ing s to 201 stati ha 1. ons ve 3 ope 0 n by

INFRASTRUCTURE INVESTMENT TOTAL: $105.3 BILLION TRANSPORTATION | TOTAL: $48.1 BILLION –$1.5 BILLION FOR NATIONAL SURFACE TRANSPORTATION DISCRETIONARY GRANTS

ENERGY EFFICIENCY AND RENEWABLE ENERGY RESEARCH AND INVESTMENT LOANS AND INVESTMENTS INTO GREEN ENERGY TECHNOLOGY ARE A SIGNIFICANT PART OF THE FINAL BILL

TOTAL: $27.2 BILLION

–$3.1 BILLION FOR THE STATE ENERGY PROGRAM TO HELP STATES INVEST IN ENERGY EFFICIENCY AND RENEWABLE ENERGY

ESS

0

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RGIN CHA O LIC TW PUB AND WO OWN INE T Y NL NT ELTL K: O DOW E B LAC IONS IDE TH T S STA E OUT R MO

201

1

IST

LOG

–$2 BILLION FOR MANUFACTURING OF ADVANCED CAR BATTERY (TRACTION) SYSTEMS AND COMPONENTS.

201

ADIN

OF T IN PO T ESS EN GR RR RO CU P

–$3.2 BILLION TOWARD ENERGY EFFICIENCY AND CONSERVATION BLOCK GRANTS.

OF RE

EV

–$6 BILLION FOR RENEWABLE ENERGY AND ELECTRIC TRANSMISSION TECHNOLOGIES LOAN GUARANTEES

L

K

–$4.5 BILLION FOR THE OFFICE OF ELECTRICITY AND ENERGY RELIABILITY TO MODERNIZE THE NATION’S ELECTRICAL GRID AND SMART GRID.

9

INITIA

LAC

ENERGY INFRASTRUCTURE | TOTAL: $21.5 BILLION

200

Pre sid Am ent B e a Feb rican R rack O ru b e for ary 20 covery ama a n th 0 the e succ 9. This and Re nounce nati ess inc inve d th ado on. of e lude stm e p T e le d by thtion is he sta ctric many nt Act ve te o in worl en Am ne mil d goa hicle funds v l a e li it d for ’s batt rica sh on EVs for ele doption al rese eri ould on ctric in com arch es fo be the veh pon aim r ele pro road icle and ents s to ctr duc in by 2 ic m EVs any e to enc reduce vehicleg 40% 015; . ffort oura the s. of s to ge w cos Fund the edc ide t of ing uati spre EV on th ad e pu adop blic tion, abo ut

THE NC TRIANGLE AREA MADE IT THROUGH THE LATE-2000S RECESSION MUCH BETTER THAN MOST OTHER AREAS IN THE COUNTRY.

2

–$500 MILLION FOR TRAINING OF GREENCOLLAR WORKERS (BY THE DEPARTMENT OF LABOR)

ICS

OF CO

–$400 MILLION FOR ELECTRIC VEHICLE TECHNOLOGIES –$300 MILLION TO ACQUIRE ELECTRIC VEHICLES FOR THE FEDERAL VEHICLE FLEET (GSA)

MMU

TING

& WO

RKPLA CE DI

STRIB

–$204 MILLION IN FUNDING FOR RESEARCH AND TESTING FACILITIES AT NATIONAL LABORATORIES –$190 MILLION IN FUNDING FOR WIND, HYDRO, AND OTHER RENEWABLE ENERGY PROJECTS

UTION

–$115 MILLION TO DEVELOP AND DEPLOY SOLAR POWER TECHNOLOGIES –$110 MILLION FOR THE DEVELOPMENT OF HIGH EFFICIENCY VEHICLES

201

2

EV RTS OF O T FF IN S E PO ES ID R M OG PR

ENTS

E

E

ILY S EAS ION RE TAT MO G S IME NY GIN IS T MA HAR TH NY, E C E BY MA SSIBL ILABL E A ACC BE AV L WIL

& POT

201

The p veh rice o f ic ben les is manufa efits aim ctu tric ed to ring klin be batt g do halv ery wn ed tec to th by m hno e co id-2 logy nsu 013 for e mer , wit lec leve h co tric st l.

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lp h he wit tic, ents mes lopm nts, do . e v de ra ff rgy nt g ke o ene pme ill ta tive elo w rna dev ergy Alte the EV tive en a m fro altern l loca

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3

MENT

One bein very im p g use prepa ortant is re s the back d for tep in g e c a grid ity’s po round lectric city v w in is are out-d er gri frastru ehicle d u c a bec nderw ted, a . Our c ture— o n u a frie me a S y to up d deve rrent ndli ma date lop er to rt G th me EVs rid, w e gri nts . hich d to is m uch

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201

4

Wit h EVs the sta a Rale nd PH ted go a ig E the h sho Vs on l of on nati uld the e mil on’s hav road lion pro e at by 2 jecte lea 01 d on st 25 5, e m 0 of illio n.

DY TY

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201

5

TE DA S D ES TE IN EC AD OJ RE PR EV OF

VIS I FOR T ACT MO IVAT RE E.O INF RG O

A H— RE IG VLE E RA AN

If w e fron have tr t num runner uly em e in b pre er sho EV a rged a dict uld dop s a ion be tion nat of ju mu , th iona st 2 ch hig en th l 50 E he e THIS Vs. r tha n th AW CAN O e ARE NL NES Y HA S A PPE ND N W PAR ITH TIC YO IPAT UR ION .

progress guide

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Activate This design intervention is a positive opportunity to inform and educate our local community of the steps Raleigh is taking to becoming a smart city, and why we are poised to be a leader in the smart technologies industry. As charging stations grow out of the ground around up we should pride ourselves in fostering the development of future technologies, today.


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