Autumn 2013 Issue
> THE SHAPE OF A SMILE: HEINEKEN WINS CFI NIGERIA BEST BRAND AWARD, 2013
The word famous Heineken brand is represented in Nigeria by co-titan Nigerian Breweries PLC which was established in 1946 and now is the largest brewer in the country. Nigerian Breweries produces a range of high quality beverages and enjoys an enviable and long established domestic reputation for excellence. Heineken describes itself as ‘the world’s most international brewer’ and is presently the fastest growing brand in Nigeria claiming a market share of close to 70%.
Despite suffering the effects of high inflation, last year Heineken continued to increase its market share - largely as a result of some outstanding sales and marketing efforts. The CFI Judging Panel was impressed by the level of public recognition accorded to Heineken, noting that this coincided with its recent and successful re-bottling exercise. Nigeria was one of the first markets where Heineken decided to introduce the company’s new worldwide uniform container. The bottle
has been nicely improved on. The Heineken PR Department explained that ‘the new green foil has been inspired by the shape of a smile’. Although respondents almost uniformly praise Heineken’s consistent product quality, there is little doubt that skilful marketing has contributed to bringing the brand ever closer to coveted top-of-mind position. In Nigeria this has worked out impressively well.
> CLIFFORD CHANCE WINS DISPUTE RESOLUTION TEAM AWARD IN THE UK
The 2013 United Kingdom Dispute Resolute Accolade in our Legal Awards Programme goes to Clifford Chance. The CFI.co Judging Panel compliments the firm on its powerful litigation team and draws particular attention to
the team’s “extraordinary skills” in the field of arbitration. Clifford Chances may consider itself privileged to count on the unparalleled dexterity of its almost excessively skilled problem-solvers. The dispute resolution team works on some of
the most complex deals and does so with great success. The panel applauds Clifford Chance as Best Dispute Resolution Team, UK, 2013.
> SAUDI HOLLANDI: THE BANK FOR SMES IN SAUDI ARABIA AND CFI AWARD WINNER, 2013
Saudi Hollandi Bank has a proud history of service in the Kingdom of Saudi Arabia which can be traced back to the opening of its first branch in Jeddah back in 1926. SHB may not be the largest bank in the country but, according to the CFI.co Judging Panel, is certainly the one offering the best opportunities to Small and
Medium Enterprises (SMEs). The Bank’s SME business was established just two years ago and now has a team of fifty professionals – local financial talent positioned close to their customers and working out of eight fully-dedicated SME business centres. CFI.co | Capital Finance International
The judges point out that SMEs are of special importance to the bank. This focus has proved to be very good for business. Saudi Hollandi is our Best SME Bank, Saudi Arabia, 2013.
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